Scanned from the collections of The Library of Congress AUDIO-VISUAL CONSERVATION at The LIBRARY of CONGRESS Packard Campus for Audio Visual Conservation www. loc.gov/avconservation I BLUSHER'S BINDING 5 -MOV -4 Copy ±X- 1957 r\L. 81, NO. 1 MOTION PICTURE DAILY NEW YORK, U.S.A., WEDNESDAY, JANUARY 2, 1957 TEN CENTS Two Years [HL To Spend 25,000,000 In Nine Films llficially Induct Hill Third Firm Partner Stlidy UATC Aftermqth of federal Trust Case Merger Plan Court Finds Schines Guilty of Contempt By WILLIAM R. WEAVER IOLLYWOOD, Jan. 1-Concur- :ly with formal induction of long- dated James Hill into the Hecht- il- Lancaster : tnership set i in 1947 by I old Hecht . Burt Lan- ier to pro- ;e feature :ures inde- dently for or release, details of company's ns to spend ;,000,000 on James Hill a e pictures he next two years were revealed (Continued on page 6) phold FCC Ruling on ual Station Ownership VASHINGTON, Jan. l.-The U. S. zuit Court of Appeals has upheld key provisions of the leuisiOM Federal Communica- foday... tions Commission rule which limits the num- of television stations which can owned by the same interests, he ruling was in line with the mt Supreme Court decision up- ling the commission's power to e such rules. The high court how- r, sent the case back to the circuit rt of appeals to reconsider other jctions, which were entered by rer Broadcasting Co., of Miami 3 ch. The circuit court on Monday llnissed these objections. larger to Leave (IjCA Presidency ienjamin N. Berger, Minneapolis impendent circuit owner, has an- nnced that he will step down as p iident of North Central Allied at itlf organization's spring convention (Continued on page 6) Methods of merging the United Artists Theatre Corp., Skouras Thea- tres, Rowley-United Theatres, United California Theatres, and the Rand- force circuit into one consolidated op- eration are currently being studied by attorneys, it was reported here on Monday. An economic and preliminary legal study of the integration of the five circuits into one huge operation has been recently completed by a "com- mittee of three" who turned over their findings to attorneys for more survey, according to an executive of UATC. The "committee of three," which includes Edward Rowley, Joseph Seider, and Ben Buttenwiser, was formed early in 1956. It was expected that the merger of the five circuits could take place early next year, but now, since the committee's findings (Continued on page 7) AA Foreign Receipts Up 138%: Ritchey Business for Allied Artists Inter- national Corp. during 1956 registered gains ranging up to 138 per cent over the previous year in territories throughout the world, Norton V. Ritchey, president of the company, announced at the weekend. Ritchey, who returned last week from a three-week survey tour of (Continued on page 7) Holds 13 Individuals and Corporations Knowingly Violated '49 Federal Decree Special to THE DAILY BUFFALO, Jan. 1-Federal Judge Harold P. Burke in U. S. district court here has found the Schine Theatre interests guilty of criminal contempt in violating a 1949 Federal court order to divest themselves of some of their theatres. The court set no sentencing date for the following: J. Meyer Schine, Donald G. Schine, John A. May, Howard M. Antevil, Schine Theatres, Inc., Schine Theatrical Co. Inc., Schine Lexington Corp., Schine En- terprises Corp., Schine Circuit, Inc., Chespeake Theatres Corp., Hilde- mart Corp., Darnell Theatres, Inc., and Elmart Theatres, Inc., all of Gloversville, N. Y. Also found guilty was the late Louis W. Schine, who died Nov. 5, last. The court found that through the use of affiliated and subsidiary com- (Continued on page 6) 20th Earns $3,182,099; Skouras High on 1957 Net profit of $3,182,099 was earned by 20th Century-Fox in the 39 weeks ended Sept. 29 last, compared to $4,446,851 in the corresponding 1955 period, Spyros P. Skouras, president, reported to stockholders. Earnings are equivalent to $1.20 per share, compared to $1.68 a year ago. Citing the company's forthcoming product, Skouras told stockholders "I think it is safe to predict that 1957 is to be a very good year for 20th Century-Fox. It is axiomatic that our business is as good as our product. Knowing that, we are leading through strength, pouring into these produc- tions our skill, our vigor, every re- source of our ability and energy. I (Continued on page 2) Receipts Here and Abroad Should Be Higher In 1 957, Commerce Department Predicts From THE DAILY Bureau WASHINGTON, Jan. 1 -Domestic and foreign film receipts should be higher in 1957 than in 1956, the Commerce Department predicted today. It said 1956 box-office receipts would be about $1,300,000,000, and foreign remittances about $210,000,000. The prediction was contained in a year-end survey of the outlook for major industries. The survey was prepared by the different industry divisions of the Commerce Department, with film chief Nathan D. Golden supplying the motion picture section. "New feature pictures will be reaching the screens in 1957 and are expected to represent an important factor in maintaining high-level box-office receipts," the Commerce survey said. "Gross box-office receipts are estimated at about $1,300,000,000 for 1956 and there are indications that 1957 receipts may exceed that figure. The foreign market for U.S. films has been expanding, and remittances from abroad for 1957 should be higher than the $210,000,000 estimated for 1956." Tomlinson Setting Up New Headquarters Here Establishment of a headquarters from which he can "mobilize nation- wide sentiment to effect reforms in the management of Loew's Inc.," was announced at the weekend by Joseph Tomlinson, engineer-industrialist, and large shareholder in the company. Tomlinson said that he would open offices today in a midtown hotel, where he would house a research staff now working. At the same time he announced the public relations firm of Tex Mc- Crary, Inc., has been retained by him as public relations counsel. "I have been asked repeatedly (Continued on page 2) Television Today >ver Holiday rong Grosses Reported Other Cities as Well Strong grosses greeted 1957 along ©adway over the New Year's week- jfl, setting house records in several It run situations, including one off- Radway theatre. iAnastasia," 20th Century-Fox of- Ing at the Roxy Theatre, grossed |>6,000 in the week ended yester- r, which the distributor called the jhest New Year's week in eight (Continued on page 2) IrSf Publicists Agree h East, West Merger i |Vest Coast and East Coast publi- |s of the IATSE have reached com- te agreement on merging into a sin- national unit, it was announced terday by Russell M. Moss, execu- vice-president of Local H-63, me Office Emploves, here in New k. 'We're now awaiting the -winter cutive board meeting of IATSE at ( Continued on page 3 ) ew Jan. 21 Date Set )r Goldwyn-NT Suit Spcc:al to THE DAILY JAN FRANCISCO, Jan. 2-Sched- d to start Jan. 7 after innumerable ays since it was filed more than years ago in U.S. District Court, anti-trust suit of Samuel Goldwyn dnst National Theatres Corp. and ious subsidiaries including Fox :st Coast Theatres Corp. is now fed to get underway here Jan. 21. ixpressing the hope that this {Continued on page 3) television Today t Republic Suit Names AFM Ry WILLIAM R. WEAVER HOLLYWOOD, Jan. 2-A treble- damage suit seeking $6,000,000 was filed today in Federal Court by Re- public Pictures and its two subsi- diaries against the American Federa- tion of Musicians, its president, James C. Petrillo, and others, charg- ing violation of the anti-trust laws by forcing Republic to pay musicians for services not rendered in connec- tion with the showing of theatrical films on television. Republic charged that under agreements forced upon it by A.F.M. to permit the showing of its films on TV, it had to pay Samuel Rosen- baum, trustee of the Music Perform- ance Fund of the A.F.M. and various (Continued, on page 3) FCC Didn't Prevent Monopoly, Say Dems From THE DAILY Bureau ' WASHINGTON, Jan. 2. - The Democratic majority of the House Small Business Committee charged that the Federal Communications Commission has failed to prevent monopoly in broadcasting. "Whatever the motivations are for the absence of the record on the part of the FCC to act in protecting the small-business man and competition in the communications industry," a committee report declared, "the record is eloquent on the factual showing that it has not prevented the (Continued, on page 8) Krim to Make New U.A. 'Progress Report' Tuesday Arthur Krim, United Artists presi- dent, will make another in a series of "progress reports" on the com- pany's operations to the industry at a trade press conference scheduled for next Tuesday at the U. A. home office. Disclosures of U. A.'s gross billings for 1956 and details of company plans for the new year are expected to be made by Krim at the conference. Schine Asks New Trial Special to THE DAILY BUFFALO, Jan. 2.-The Schine Theatre interests, found guilty of criminal contempt last week by Fed- eral Judge Harold P. Burke, today asked Federal Court for an arrest of judgment and a new trial. In his 18-point petition defense counsel Frank G. Raichle said Judge (Continued on page 3) 'Sweepstakes' B.O. Plan Drawing Strong Support Strong support for the projected Academy Awards Sweepstakes to bol- ster theatre attendance over an ex- tended period this winter and spring is developing, Al Tamarin, chairman of the Motion Picture Association subcommittee in charge of the plan, reported yesterday following his re- turn here from the West Coast, where (Continued on page 3) Probable Downtown Business Exceeded Detroit Neighborhood Houses Give 'Persuasion' Top First Run Gross Special to THE DAILY DETROIT, Jan. 2-An experimental first-run multi-booking of Allied Artists' "Friendly Persuasion" in nine neighborhood theatres here over the Christmas*- New Year's holiday was a signal success for both distributor and exhibitors. The picture grossed in excess of $100,000 in the nine neighborhood houses in the eight days from open- ing on Christmas Day through yester- day. Three of the nine houses broke all- time records and, though the original bookings were for the eight-day period only, are holding the picture over. They are the Mercury, Jewel and Boyal Oak. By way of comparison, a good week's gross at one of the Detroit first runs which might have booked the (Continued on page 8) On 1957 Table Legislators to Consider Many Film Problems Taxes, Credit & Labor Highlight the Program From THE DAILY Bureau WASHINGTON, Jan. 2 - Action on tax, credit and labor matters will highlight congressional and executive developments of interest to the mo- tion picture industry in 1957. The industry will drive for com- plete elimination of the federal ad- missions tax, as Congress considers excise tax overhaul. Rate cuts tailored to the needs of small business will be kicked around both on Capitol Hill and in the Treasury Department. The Administration and Congres- sional Democrats will seek to extend federal minimum wage coverage to theatre chains and other large retail and service organizations. Attempts will be made to liberalize the credit (Continued on page 3) Sees '57 Good Year 7f Distributors Help' Special to THE DAILY CLEVELAND, Jan. 2.-"There's no reason why business shouldn't be good in 1957, provided the producers and distributors will do something to remedy the situation that tends to lower our attendance today," agree S. P. Gorrel and Leonard Mishkind, who own and operate a chain of sev- en indoor and two outdoor theatres in the Cleveland exchange area. Asked ( Continued on page 2 ) Opens Loew's 'Holders' Base at Biltmore Joseph Tomlinson, holder of 250,- 000 shares of Loew's stock and out- spoken critic of the company's man- agement, arrived here yesterday from his Ft. Lauderdale, Fla., home for the opening of a headquarters in the Biltmore Hotel from which he plans to "mobilize nationwide sentiment to effect reforms in the management of Loew's." The office is staffed by members (Continued on page 8) 2 Motion Picture Daily Thursday, January 3, 1957 j PERSONAL MENTION JAMES E. PERKINS, executive vice- president of Paramount Interna- tional, is scheduled to return to New York by plane on Sunday from Lon- Paul Lazarus, Columbia Pictures vice-president in charge of advertis- ing-publicity, left here last night for the Coast. Alfred H. Tamarin, United Art- ists assistant national director of ad- vertising-publicity, has returned to New York from Hollywood. • Ken Annakin, executive camera- man for J. Arthur Rank, will arrive in New York from London tomorrow via B.O.A.C. Charles Boasberg, supervisor of sales on Cecil B. DeMille's "The Ten Commandments," will return to New York today from Toronto. • Frank Z. Clemente, head of Trans- America Productions, has arrived in New York from Mexico City. He will leave here on Saturday for Hollywood. • Lou Grade, British producer and agent, is scheduled to arrive in New York from London today via B.O.A.C. Bishop Declares Albany Theatre 4Off Bounds' ALBANY, N. Y., Jan. 2 - Bishop William A. Scully has declared the Strand Theatre "off bounds" to all Catholics for six months after it an- nounced "Baby Doll" would be played. Bishop Scully chairman of the Catholic Bishops Committee on Mo- tion Pictures, likewise placed the six- month ban on all Stanley Warner houses in the diocese which show the picture. (Troy is the only other Stanley Warner town). It was the first time such action had been taken here. Bishop Scully called upon "our fellow citizens of all faiths to refuse to accept motion pictures which are morally repellent. 'Baby Doll' em- phasizes lust and is degrading and corruptive". The Strand planned not to admit children under 16. ' Meanwhile it was reported in Sy- racuse and Troy that neither of the two daily newspapers in each town will accept advertising for "Baby Doll." The Syracuse Post Standard said in an editorial that the film vio- lates "every tenet of good taste, morality and uprightness." The edi- torial did not refer to the advertising ban. Holiday Grosses High Sees Good '57 ( Continued years. A house record of $25,000 was also set in the- picture's opening week in Philadelphia over the holiday pe- riod, the company reported. The off-Broadway record was set by Universal's "The Great Man" at the Sutton Theatre. It grossed $28,000 on its opening on New Year's Day, as the second highest opening day gross in the theatre's history, ac- cording to the company. '80 Days' Is Strong "Around the World in 80 Days," released through United Artists, did $65,000 in receipts with 19 perform- ances during the week ending Tues- day, the management of the Rivoli Theatre reported. Grosses were boosted by New Year's Eve admission rates of $6, $5 and $4, when the house was completely sold out before show time, the theatre management said. "The Ten Commandments," Para- mount's production at the Criterion, grossed over $66,000 with 18 per- formances during the week ending yesterday, the management an- nounced. "Baby Doll," the Warner Bros, re- lease at the Victoria Theatre, reg- istered $62,000 in its second week and a total of $116,000 for both weeks, with both grosses representing new records, according to the distri- butor. Report Key-City Doll' Takes Exceptional grosses for the picture were also reported at other key cities by the distributor as follows: $38,000 for the first week in Cleveland; $35,000 for the first week in Phila- delphia; $65,000 for day-and-date en- gagements in Los Angeles in its first week, and $62,000 in the initial six days in Chicago. The State Theatre reported a gross of $40,000 for Paramount's "Holly- wood or Bust" for the week ending today. Warner Bros.' "The Wrong Man" did $33,000 in business from last Friday through Tuesday at the Paramount Theatre. "King and Four Queens," United Artists release, drew $25,000 in receipts at the Mayfair Theatre and Columbia's "Zarak" grossed $21,000 at the Globe Thea- tre for the five days from Friday through New Year's Day. 'Rainmaker' Popular "Dance with Me, Henry," United Artists release, took in $9,500 at the newly reopened Central Theatre in the week ended Tuesday. The man- agement reported exceptionally strong matinees. Paramount's "The Rain- maker" drew $35,000 at the Astor Theatre for the week ended yester- day. Radio City Music Hall estimated from page 1 ) $210,000 for the week which ended yesterday with MGM's "Teahouse of the August Moon." Theatre owners were unanimous in calling the holiday's receipts "ex- cellent" and "much better" than the same period a year ago. Many ex- pressed an opinion that their past week's shows were of higher quality than the 1956 holiday offerings. Theatres in Charlotte Enjoy Big Upturn in Holiday Period CHARLOTTE, N. C, Jan. 2 - Business has shown a distinct upturn since Christmas, a survey of local theatre operators showed today. Kermit High, city manager of Wilby-Kincey Theatres, said receipts showed a big jump at both the Caro- lina and Imperial Theatres. "Giant" is now giving the former "its best business," he said, adding that "King and Four Queens" was "terrific" at the Imperial. Bill Prim, manager of the Center and Manor Theatres, said "business is up at both" and added "we have not been able to handle crowds at the Manor where 'Written on the Wind' is now playing." "Zarak," he said, was strong at the Center. A. B. Craver, operator of the Plaza which opened "Teahouse of The Au- gust Moon" on Christmas Day, said long lines each night are making it one of the strongest attractions in months. Bomb Scare Fails to Halt Booming Business in K. C. KANSAS CITY, Mo., Jan. 2 - A bomb scare that caused the evacua- tion of 2,800 persons from Loew's Midland Theatre last night failed to halt the soaring attendance for the theatre's current attraction, "The Teahouse of the August Moon." Fol- lowing a call to the theatre by an unidentified man, who warned that a bomb had been planted to go off at 8 o'clock, an evacuation of the theatre was ordered while the police searched without success for the re- ported explosive. Besides the booming box office re- turns for "Teahouse" the new year has been brightened by the turnout of moviegoers for other attractions at Kansas City theatres during the holidays. The Paramount has fared well with "Hollywood or Bust," hav- ing held over the film for the third week; the Roxy has been drawing large crowds with "Bundle of Joy," and the Uptown has been attracting mounting patronage with "Anas- tasia." The Esquire, Fairway and Granada have been registering high returns with "The Girl Can't Help It," which also will be held over for a second week. ( Continued from page 1 ) to expand this statement, they said, "the producers - distributors make it very difficult for us to operate our the- atres profitably by (1) pre-release runs and long, extended runs that drain all the potential out of a picture,, (2) by allocating the picture at such high rates that the exhibitor cannot: possibly play them profitably and ( 3 ) by failure to co-operate in any adver- tising program with subsequent rum houses." "Another thing that hurts our busi- ness," Mishkind said, "is the feast or famine method of releases. We get a good picture that does good business and brings in a lot of people to the theatre. But there are too long, stretches between these good pic-1 tures." I Showplace of the East FOR YOUR SCREENINGS • Three Channel interlock projection • 16, 17Vi & 35 mm tape interlock • 16 mm interlock projection CUTTING & STORAGE ROOMS FLY B OM ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave., New York 17. N. Y.. tel. MU 7-8900 111 Ml I WANT A GIRL! There's a good job waiting for a capable secretary in the advertising department of a major company. Drop me a line about yourself. Box 16, MOTION PICTURE DAILY 1270 Sixth Ave. New York 20 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E Stone, Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-V;ne Building, Samuel D. Berns, Manager; William R. Weaver. Editor, Telephone HOllvwood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. O; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Burl nup Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sun- days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Qmgpubco, New Yerk. Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Ofhce at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Motion Picture Daily 3 "Sweepstakes' Legislators to Study Many Film Problems ( Continued from page 1 ) lie conferred with Academy officials, • epresentatives of the Association of P. Producers and with studio ad- I ertising-publicity committee mem- J >ers. f Tamarin said Canadian exhibitors [[■who have heretofore conducted their I >wn Sweepstakes plan have agreed to J;o along this year with the MPAA i project, which is part of a general j)ox office business building program ■ being developed by the advertising- i publicity directors committee of ilvhich Roger Lewis of United Artists |s chairman. I Tamarin also reported that a na- tional circuit and others operating in 158 states and the District of Colum- bia have announced support of the Jjiweepstakes. He has requested the irooperation of Texas exhibitors who, like those in Canada, have had a ;iiweepstakes plan of their own here- tofore. Material Now in Preparation I Materials to be used in the Acade- my Sweepstakes are being rushed to ,osals for a year-long Hollywood Jolden Jubilee Celebration drafted >y the Association of Motion Picture 'roducers studio publicity directors ind submitted here over the weekend. The committee will try to arrange l meeting with national exhibitors ifter this conference in order to co- irdinate planning for the Jubilee. The Monday gathering would also iear a report from Alfred Tamarin in the progress of plans made for he "Oscar Sweepstakes." Vlargolies Will Leave Buena Vista Jan. 31 Albert Margolies, director of adver- ising, publicity and exploitation of iuena Vista Film Distribution Co., vill terminate his association with the iValt Disney releasing subsidiary on anuary J31. "The parting is on the friendliest ernis," Lfcp F. Samuels, president of 3uena Vista, said in a statement, "and ve can all look back to a very pleas- int association." ( Continued from page 1 ) policies of the Small Business Admin- istration. Still another item of interest to the industry will be in the anti-trust field, where efforts will be made to toughen still further the anti-trust laws. It's still too early to say how many of these "possibles" will actually come to complete fruition during the year. And anyhow, predicting is al- ways tricky business. Practically no one in Washington gave the industry any chance whatever of getting ad- mission tax relief this past year, yet it was done in a phenomenal burst of legislative activity just before Con- gress quit for the year. The Council of Motion Picture Or- ganizations has already filed a brief Rep. vs. AFM ( Continued from page 1 ) members of the organization, a total of $826,810. In a lengthy document filed by the law firm Loeb & Loeb, Republic sought relief under the Sherman Act and the Clayton Act and asked that the so-called television film labor agreements with the union be held illegal and unenforceable. The suit gives the history of A.F.M. negotiations with producers of theatrical films releasing to televi- sion and alleges that the union's agreement of Sept. 15, 1952, did not require the making of a new sound track or performance of any services by musicians, but did provide that specified sums ranging from $25 to $75, depending on the classification of musician, be paid to each musician employed on the original film. If the musician could not be lo- cated, Republic said, the agreement called for the fee to go to the fund over which Rosenbaum rules. Rosenbaum was named as a defen- dant, with top A.F.M. officers. IATSE Publicists (Continued from page 1) the end of January to present our pro- posal for approval," Moss said. "If the merger is approved, we will have a local on each coast, but the juris- dictions of each will be extended across the country to include field- men." The West Coast IATSE affiliate, the Publicists Association, Local 818, is at present restricted to the studios in its scope. Moss also said that if the merger is approved, the two locals "foresee no difficulties" in expanding, basing the opinion on "many inquirie ; and requests for information" received from various field publicity offices. Lubin Joins Pathe Leo Lubin, 25 years with Consoli- dated Film as special representative, has joined Pathe Laboratories as sales consultant and special repre- sentative on film and telefilm ac- counts. seeking complete elimination of the federal admissions tax with a House Ways and Means subcommittee. This group has been working for over a year on a comprehensive excise tax overhaul, and is in a mood to rec- ommend considerable tax relief. But the Treasury Department is taking a firm stand against tax cuts, and it's not clear how much the subcommit- tee will bow to this Treasury stand. The administration has already in- dicated it will ask continuation of the 52 per cent corporate tax rate, otherwise scheduled to drop to 47 per cent on April 1, and Congress will almost certainly go along. The question is whether the Administra- tion and Congress will also act to give some special tax help to small Appoint French BFPA 'Salaried' President From THE DAILY Bureau LONDON, Jan. 2.-The executive counsel of the British Film Producers Association has unanimously appoint- ed Sir Henry French, heretofore its director-general, to the newly created office of salaried president "for a lim- ited time." The last ( and unpaid ) president of the association was John Davis, managing director of the J. Arthur Rank Organisation, who re- signed last year. At the same time, the BFPA ap- pointed Arthur Watkins as its sal- aried vice-president. It is under- stood that Watkins, hitherto secretary of the British Board of Film Censors, will succeed Sir Henry in the presi- dency not later than April, 1958. First '57 Releases Set Records for Universal 1957 has begun "with a bang" for Universal-International with its first three releases of the year having set "all-time U-I records in their pre- miere engagements," the company reported yesterday. The pictures are all a part of the "seventh annual Charles J. Feldman sales drive," now under way. The films include "The Great Man," which gave the Sutton Thea- tre in New York the second highest opening day's o;ross in its history on Tuesday; "Written on the Wind," which set a new house record at the Joy Theatre in New Orleans in its first week; and "Rock, Pretty Baby," which gave the ■ Broadway-Capitol Theatre in Detroit an "opening day mark." Service for Coe PALM BEACH, Jan. 2 - Funeral services were held here Monday for Charles F. (Socker) Coe, attorney, author, former prize fighter, news- paper executive and counsel and vice- president of the former Motion Pic- ture Producers and Distributors As- sociation in the 1940's. Coe died at the weekend after a long illness, companies as part of the same move. A Cabinet Committee on Small Business recommended a special re- duction in the corporate rate on the first $25,000 of earnings, to aid small firms, but Treasury and some Con- gressional officials oppose this. They argue the revenue loss would be great and that this would also do nothing to help the vast majority of small firms, organized as individual proprietorships or partnerships, rather than as corporations. Treasury offi- cials would prefer some more techni- cal relief, such as liberalized loss al- lowances and estate taxes on small businesses. The outlook in this area is very unclear; the President's Janu- ary messages to Congress should con- tain much of the answer. Schines Asking (Continued from page 1) Burke erred in finding the defendants guilty of contempt for not disposing of 39 of their motion picture thea- tres as ordered in 1949 by the late Federal Judge John Knight. Raichle asked to submit oral ar- guments Jan. 14. It was indicated today that might be delayed at least another week and that the Govern- ment's filing of any order of judgment paving the way for sentencing will be delayed until after the arguments. Raichle said a basic error was in finding there was a market for the theatres after excluding defense testi- mony to show there was no market. He said the judge erred in sustaining objections to questioning of a wit- ness, David Berk, by which the de- fense sought to show there was no market, and that one of the defend- ants, Attorney Howard M. Antevil, had sought to prevail on Berk to find purchasers. Points to Time-Extension Raichle said the judge also erred in concluding that the charge includ- ed acts prior to Jan. 22, 1952, when an extension of time for the sale was approved. Raichle also asked for clarification of a finding of guilt between March 10, 1951, and March 10, 1954, after the judge had found the respondents guilty of violating a judgment entered June 24, 1949, and amended Jan. 22, 1952. Goldwyn Suit ( Continued from page 1 ) would be the final continuance, Fed- eral Judge Edward P. Murphy granted the delay on the motion of Goldwyn's chief counsel, Joseph L. Alioto, who pleaded he would be oc- cupied on the Jan. 7 date with an important trial in another court. The last trial postponement several months ago was ordered after Judge Murphy's explanation that he had been requisitioned to journey to Alaska to assist in the clearance of a congested court calendar. o I This is the toughest YOUNG GENERAL U.S.ARMY I l/V/?y c/o f/?ey ca// /?/'/t? Tronpants"? Susan Hay ward and Kirk Dougla and it's the laughiest war-of-the-s with PAUL STEWART . JIM BACKUS . Written by ROLAND KIBBEE and ALLAN SCOTT . Produc re having a es since comedies grew up ! '#1 m - N RACKIN • MILTON SPERLING Supervising Producer - Directed by H. C POTTER PRESENTED BY Warner Bros. t _ 8 Motion Picture Daily Thursday, January 3, 1! REVIEW: The Iron Petticoat MGM — Vista Vision Bob Hope's machine gun delivery, making lines seem funnier than thev are, and Katharine Hepburn's remarkable acting ability, making a role seem far meatier than the script writer has been able to contrive, combine to give this broad farce a strong box office potential for audiences who like their comedy unsubtle. The story starts sensibly enough, as a sort of slapstick "Ninotchka," with Miss Hepburn, a Soviet jet ace pilot, fleeing to the West not from disillusionment with Communism, but because her advanced feminism has been slighted. Hope is the Air Force officer assigned to indoctrinate her with the virtues of democracy so that she may be used as a prop- aganda symbol. From there the script— credited to an original story by Harry Saltzman— uses every convenient device from a burlesque Soviet strong arm squad to an outrageously contrived surprise ending to reel in the tangled story threads. Miss Hepburn, wrestling with a shadowy and difficult role, has much the best of it, radiating her vital charm even when she seems uncertain whether or not to take the part she is playing seriously. Serious it is not, as Hope makes abundantly clear. The old master picks it up from the floor whenever the plot or the action sags from its sheer weight and at times even seems to give Miss Hepburn reassurance. The production is handsomely mounted in VistaVision and bright Technicolor but has no other names to bolster it other than the redoubt- able James Robertson Justice, who burlesques an implausible heavy with aplomb. Production was done mostly in England by Betty Box and the direction was by Ralph Thomas. Running time, 87 minutes. General classification. For December release. James D. I vers Tomlinson ( Continued from page 1 ) of the Tex McCrary public relations organization, which has been retained by Tomlinson. The latter has not termed his activity a "proxy contest" yet, stating that he prefers to avoid one if the company changes he seeks can be effected without one. Benjamin Javits Engaged Since the annual meeting of Loew's stockholders is scheduled for Feb. 28 time becomes a major factor and a statement from Tomlinson is expected momentarily on whether or not he will engage in a proxy contest. He also has retained Benjamin Javits, attorney, who has had several con- ferences with Loew's officials on the changes sought by Tomlinson. Loew's, meanwhile, has retained former Federal Judge Simon H. Rif- kind and attorney David Karr as counsel in the event a proxy contest is begun. Karr was counsel for Robert Young in his recent successful proxy contest for control of the New York Central Rail Road. Ralph Martin heads a public relations group in the staff set up by Karr. Egan Post Confirmed Confirmation of the appointment of Charles E. Egan as MPEA represen- tative in India, Pakistan and Burma was given by Eric Johnston, president, yesterday. Motion Picture Daily re- ported on Dec. 17 that the former New York Times correspondent was being named to the post. Detroit Theatres ( Continued from page 1 ) A-A release would be around $30,000. Other possible first run bookings downtown would have yielded in the neighborhood of $20,000 weekly. On a single theatre downtown first run, it is believed "Friendly Persuasion" might have been held for three weeks, garnering $50,000 to $70,000 for the period. The nine neighborhood theatres which played the picture did not have matinee performances except on weekends and the holidays, making the total gross all the more remark- able. A-A did not set the first run dates in the neighborhood houses until af- ter it found itself unable to get the desired holiday week bookings in any of the acceptable Detroit downtown first runs. Alternate dates were of- fered the picture by the latter but were declined. First of Kind in Area The multi-first run neighborhood bookings were the first of their kind in this area for a picture of the im- portance of "Persuasion." They oc- casioned widespread trade interest because some trade leaders recently have advocated just such bookings as being suited to a new era of film mar- keting. For example, Sam Pinanski, head of American Theatres circuit, Boston, has advocated first runs for theatres in outlying "growth areas'" just as large department stores and other "downtown" shops in many ur- ban communities have opened branches in such areas. Television Today 'Monopoly' ( Continued from page I ) establishment and growth of monopo- listic industries in that industry." A subcommittee, headed by Rep. Evins (D., Tenn. ), last year con- ducted hearings on the activities of the FCC and other Federal regulatory commissions. A final report endorsed by all Democrats on the subcommit- tee and full committee criticized not only the FCC but also the Federal Trade Commission, Securities and Exchange Commission and other agencies. It recommended that the chairmen of these agencies be select- ed by the other commissioners rather than appointed by the President as at present; that these agencies be em- powered to submit their budget re- quests directly to Congress without budget bureau screening, and that other changes be made to make them freer of White House control. GOP members of the subcommittee and full committee blasted the Demo- cratic report and defended the pres- ent set-up. They charged die report "shows strong personal bias" and "relies on stories and rumors of form- er and disgruntled employes of regu- latory agencies." WB Tripling\ TV Activity From THE DAILY Bureau > BURBANK, Calif., Jan. 2. - Pk for a program of television expansiij which will see the company's Tl production schedule "more thi tripled" in the early months of 1 9 1 1 and a steady acceleration of actid ties throughout the year, were aj nounced yesterday by Warner Bn( The program calls for launchin two new full-hour shows and a ne half-hour show as soon as possib/' according to William T. Orr, exec: tive producer of the studio's TV di\ sion. The new shows were said to 1 an outgrowth of recent meetings bi tween Jack L. Warner, president Warner Bros. Pictures, Inc., an Leonard H. Goldenson, president American Broadcasting - Paramou Theatres, and will join the "Che enne" and "Conflict" series on tl Warner schedule for ABC-TV. The first of the new shows will 1 a half-hour dramatic adventure seri titiled "Amazon Trader" and will oo: sist of stories filmed on location the wilds of the Amazon jungle. One Man's TViews By Pinky Herman THE ALMOST overnight acceptance of television by John Q. Publi just a few years ago with the result that national and local ac vertiser jumped on the TV bandwagon brought about another naturl circumstance; the constant reduction in the network basic radio rate! A report, however, from AB Chieftains reaches us that effective April (no foolin') 1957, their radio rates will be increased. Can't seem t recall if any similar move has been made by any other network sine the advent of TV. . . . Guild Films has signed 16 w.k. motion pictur and TV artists, including Hans Conreid, Joan Vohs, Jess Barker, Fran! Orth and Paul Gilfoyle for important roles in their current telefilm series "Captain David Grief," starring Maxwell Reed, which is filmed in th< South Pacific. ft ft ft Every so often a new song will zoom a new singer into stardom, an<| we cite Teresa Brewer's platter of "Till I Waltz Again with You," Do;j Cornell's "It Isn't Fair," Bill Hayes' "Davey Crockett," and more rel centlv Prudence & Patience's waxing of the Billf Rose-Lee David oldie, "Tonight You Belong to Me. j Comes along a young baritone named Bruce Hayej with a rhythm ballad noveltv entitled, "If You'n Mine" (Say You're Mine) on the Anchor label which can easily make the talented Bruce Tin Pai Alley's newest star. Deejavs all over the countn will latch on to this one. Flip side is another cutev "Non Parla Italiano." . . . Kathi Norris and hei 11-year-old daughter Pamela are currently in Eu rope where they'll make a series of mother-daughtei telefilms with human interest pix and talks locatec Bruce Hayes jn BrussejSj Rome ancj Vienna. ... Ed Lieberthal formerly program operations mgr. at DuMont has taken over a similai position at Barry & Enright Prod. MOTION PICTURE DAILY 3L. 81, NO. 3 NEW YORK, U.S.A., FRIDAY, JANUARY 4, 1957 TEN CENTS n U. S. in '56 roreign Films >een Grossing !2, 000, 000 layer Cites Increased lajor Circuit Bookings By GUS DALLAS "Foreign language films will show total gross of $2,000,000 as an ab- late minimum for 1956," according to Arthur L. M a y e r, presi- dent of the In- dependent Mo- t i o n Picture Distributors As- sociation o f America. The figure is not sensational- ly higher than previous years, but the signifi- cance of the Arthur Mayer gross is in tw0 invisible quali- s, he explained. First is the fact (Continued on page 6) harks Levy Returning o Disney Post As V-P Charles L. Levy will rejoin Buena sta, Walt Disney Prod, distribution bsidiary, as vice-president in charge advertising-publicity about Feb. 1. svy had been with the Disney or- nization for 10 years as Eastern (Continued on page 2) FOR THE RECORD The Box Office Hits of 1956 The following pictures, released during 7956, ore presented by Motion Pic- ture Daily as top grossing pictures of the year. They are listed alphabetically. The Bad Seed (WB) Bus Stop (20th-Fox) Carousel (20th-Fox) The Conqueror (RKO-Hughes) The Eddy Duchin Story (Col.) Giant (WB-Stevens) Guys and Dolls (MGM — Goldwyn) High Society (MGM — Siegel) The King and I (20th-Fox) I'll Cry Tomorrow (MGM) The Man in the Gray Flannel Suit (20th-Fox) Man Who Knew Too Much (Par.) The Man with the Golden Arm (UA — Preminger) Moby Dick (WB— Moulin) Picnic (Col.) Rebel Without a Cause (WB) The Rose Tattoo (Par.— Wallis) The Searchers (WB— Whitney) To Catch a Thief (Par.-Hitchcock) Trapeze (UA — Hecht-Lancaster) War and Peace (Par. — Ponti- DeLaurentiis) Strengthens Hand Killion, Pace Are Named to Loew's Board Full Roster; 7 'Outsiders,9 Six from Management George L. Killion, president of the American President Lines, San Fran- cisco, and Frank Pace, Jr., former Sec- retary of the Army, were elected to Television Today t NARTB Code Adopted By TV Film Producers From THE DAILY Bureau WASHINGTON, Jan. 3.-Adoption of the Television Code of the National Association of Radio and Television Broadcasters by the Alliance of Tele- vision Film Producers was formally effected today. Affiliation of the alliance members to code participation marks the con- clusion of negotiations which have been in progress for the past several (Continued on page 6) Allied Artists Acquires Milwaukee Exchange Arrangements have been concluded for Allied Artists Pictures Corp. to ac- quire the Milwaukee exchange, form- erly owned and operated by Ray and Oliver Trampe, according to an an- nouncement by Steve Broidy, presi- dent of Allied Artists. Representing Allied Artists in the negotiations to take over the Milwaukee franchise, effective next Feb. 1, was Edward Morey, vice-president of the organi- (Continued on page 2) See Wage Proposals Affecting Theatres From THE DAILY Bureau WASHINGTON, Jan. 3. - Labor Secretary Mitchell said the Adminis- tration would ask Congress to extend Federal minimum wage coverage to as many more workers as "is prac- ticable and possible." He said he would not spell out de- tailed recommendations for extended coverage until he testified before the appropriate House and Senate com- mittees. However, the recommenda- tions are considered certain to include (Continued on page 6) Schine Lawyer Lists Additional 'Errors' Special to THE DAILY BUFFALO, Jan. 3.-In asking Fed- eral Court for an arrest of judgment and a new trial of the Schine Theatre interests, found guilty of criminal con- tempt last week by Federal Judge Harold P. Burke, defense attorney Frank G. Raichle charged these addi- tional errors on the part of the judge: Failure to hold a hearing on a mo- (Continued on page 3) George Killion Frank Pace, Jr. the board of directors of Loew's, Inc., yesterday. Their election fills two vacancies which existed on the board, (Continued on page 2) Tomlinson Blasts New Loew Election Joseph Tomlinson, holder of 250,- 000 shares of Loew's stock and critic of the company's management, yester- day called the election of two new members to the company's board a "subterfuge" which "does not get to the root of Loew's troubles." His statement follows: "The 11th hour election of two new men to the board of Loew's will not fool the stockholders. Other good men have quit the board in disgust after finding out what goes on in the Loew's management. "Management seems to be running very fast, indeed, for the purpose of (Continued on page 2) 0VERTISED IN THE JANUARY ISSUE OF Redhook Nearly 7,000,000 Primary Readers THE MAGAZINE FOR YOUNG ADULTS A UNIVERSAL- INTERNATIONAL PICTURE CINemaScoPE: Technicolor ROCK HUDSON * MARTHA HYER DAN ' DURYEA ,* 1 Battle Hymn THE 77 WE STORY O F A MINISTER TURNED flGHTER PILOT j 2 Motion Picture Daily Friday, January 4, 1957 1 PERSONAL MENTION FRANK KING, president of King Brothers Productions, has arrived in New York from Hollywood. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, will leave here over the weekend for Salt Lake City, returning in mid-week. Alvaro Rey, United Artists man- ager in Colombia, has arrived in New York from Bogota. • Herman Ripps, newly-appointed Western sales manager for M-G-M, will leave here today to take up his new duties, with headquarters in Los Angeles. Philip Gerard, Universal Pictures Eastern publicity manager, and Col. Dean E. Hess, the "flying parson" of Korea, will leave New York on Tues- day for Toronto. • Mrs. Edward D. Cohen, wife of the 20th Century-Fox Latin-American supervisor, has given birth to a daugh- ter here at Doctors Hospital. Charles Okun, Coca Cola special sales representative, will leave New York this weekend for Dallas. • Diana Wynyard will arrive in New York from London! tomorrow via B.O.A.C. . I Patricia Murphy, sister of John F. Murphy, vice-president of Loew's Theatres, has announced her engage- ment to Joseph E. Sullivan of Fall River, Mass. Prince Littler, British producer, arrived in New York from London yesterday via B.O.A.C. Universal Dividend The board of directors of Universal Pictures Co., Inc., has declared a quarterly dividend of $1.0625 per share on the 431 per cent cumulative preferred stock of the company. The dividend is payable March 1, 1957, to stockholders of record at the close of business on February 15, 1957. NT" Dividend Set LOS ANGELES, Jan. 3.-The Na- tional Theatres, Inc., board of direc- tors today declared a quarterly divi^ (lend of 12'2 cents per share on thfe outstanding: .common stock, payable Jan. 31 to 'stockholders of record on Jan. 17. Killion, Pace to Loew Board Premieres Set For 'St. Joan' ( Continued bringing the membership to its maxi- mum of 13. The Loew's board now consists of seven "outside" members and six management members. One of the criticisms of dissenting stockholders of late has been that management members dominated the board. Two vacancies were created several months a g o when repre- sentatives o f Lazard Freres and Lehman Bros., down- t o w n invest- ment brokers, resigned from the board. Sub- sequently, Rich- ard Crooks of Thomson & McKinnon, investment firm, was elected to the board but resigned about two weeks ago. Joseph Tomlinson, said to be the largest individual stockholder of Loew's with 250,000 shares, recently asked for the resignations of four management members of the board. He is a Thomson & McKinnon client but Crooks was not his representative, he said. Tomlinson variously is re- ported as having asked the right to name three to seven directors to the board. He has said that if his aims can be accomplished he will not en- gage in a proxy contest with manage- ment for control of the company at George T. Baker from page 1 ) the annual meeting of stockholders scheduled for Feb. 28. Currently there is no significant al- liance of large Loew's stockholders groups with Tomlinson. Yesterday's elections of Killion and Pace to the board are viewed favorably by some of the largest stockholders groups, thereby presumably lessening the chances of their throwing their sup- port to Tomlinson should he decide on a proxy solicitation. Pace has been a member of the Loew's Theatres board of directors and resigned to join the parent com- pany's board with the approval of the U. S. District Court. George Theodore Baker, president of Nation- al Airlines since 1934, and also chair- man of the board and a director, was elected to the theatre company board to fill the vacancy. Other members of the Loew's Theatres board are Leopold Friedman, president; Thomas L. Norton, Thomas J. Connellan, Eu- gene Picker and John Murphy. In addition to heading the Pres- ident Lines, Killion is chairman of the California State Board of Con- trol, State Lands Commission; mem- ber of the Toll Bridge Authority, the State Teachers Retirement Board, and the State Employees Retirement Board. Pace is executive vice-president and director of General Dynamics Corp., a director of Carriers and General Corp., the Bullock Fund Limited and the Putnam Trust Co. of Greenwich, Conn. A. A. Acquires (Continued from page 1) zation, who makes his headquarters in New York. Allied Artists will continue to op- erate in the same offices located at 1032 No. 8th Street, Milwaukee. The Trampe brothers, who have their own film shipping company called Film Service, will continue their physical operations for the A. A. branch. Acquisition of the Milwaukee branch follows closely the acquisition last September of the four Southern branches formerly owned by the late Arthur Bromberg. Picketing in Albany ALBANY, N. Y., Jan. 3 - Engi- neers Local 106, AFL, are continuing to picket Fabian's Palace Theatre in a dispute over the renewal of their contract. The picketing started Mon- day noon and continued until mid- night. A sign posted outside the box office explained that the theatre "al- ways employed and still employs union help (AFL-CIO). The engi- neers union refused to negotiate a contract." Tomlinson Criticizes (Continued from page 1 ) staying in precisely the same place. They are merely confirming my in- sistence on the need for a change. "I wonder if the two new directors have examined what they are getting into. This is a subterfuge— and an at- tempt at a white washing job, but it does not get to the root of Loew's troubles. "It does not cure the mismanage- ment. It does not dismiss the execu- tives who the stockholders insist must go. What about the waste and ne- potism in Loew's Inc.? What about the company's steadily declining pres- tige and earnings? What about their studied concealment of the true weak- nesses in their financial structure? "All they are doing is putting on a coat of paint as a cover up— but the stockholders see through it." ISutt Aide to Dozier HOLLYWOOD, Jan. 3.-RKO Ra- dio story editor William Nutt today was appointed administrative assistant to vice-president William Dozier, suc- ceeding Stephen Alexander, who re- signed yesterday. Otto Preminger's film version of Bernard Shaw's "Saint Joan" does not go before the cameras until next Wednesday, but world premiere and pre-release dates for the picture have already been set. Dual world premieres of the United Artists release are set for May 12 at Orleans and Paris, in connection with France's annual Joan of Arc national holiday. Pre-release engagements are scheduled for June at the Victoria Theatre, New York; Leicester Square, London; Chicago, and Los Angeles. ; Levy Back to Disney (Continued from page 1) publicity director, then national adver- tising, publicity and exploitation direc- tor, before joining the 20th Century- Fox home office advertising-publicity staff, from which he is resigning. Al Margolies, who has been adver- tising-publicity director of Buena Vista for the past two years, announced his resignation on Wednesday, effective Jan. 31. Huston Directing 'Arms' The Selznick Company, Inc., has announced that an agreement has been reached for John Huston to di- rect David O. Selznick's production of Ernest Hemingway's "A Farewell to Arms." Ben Hecht will arrive in Hollywood Saturday, Huston, Tues- day, to join Selznick for 10 days work on the script. Immediately upon con- clusion of these minor rewrites, Selz- nick and Huston will return to Italy, where the picture will be filmed. NEW YORK THEATRES RADIO CITY MUSIC HALL — | Rockefeller Center MARLON BRANDO • GLENN FORD MACHIKO KYO ittiriM In CliMiScipt mi METIOC010I « "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE and THE MUSIC HAU'S GREAT CHBISTMW SHOW TEASERETTES FAMOUS FOR MANY USES! That* 3 from* Iroilars f«atur« art bock- groundt, photot and cam palling eff-ttag* voiccl NO CONTRACTS, NO RETURNS! each/ asms FILMACK 1321 S. WABASH CHICAGO 5. ILL. MOTION PICTURE DAILY, Martin Quigley, Editor-m-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stone, Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver. Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square. W. 2, Hope Williams Bur- nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays. Sun- days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York.'*' Martin Quigley, President; Martin' Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. riday, January 4, 1957 Motion Picture Daily Fox Regional Heads to Meet Alex Harrison A review of company policy and detailed program for the mer- handising of 20th Century-Fox's ex- anded product ne-up for 1957 /ill be devel- oped at a series >f important di- lision managers neetings this nonth called by dex Harrison, ;eneral sales aanager. To be held n five exchange enters — Tor- mto, Atlanta, ' h i 1 a delphia, Chicago, Los Angeles, the planning neetings will be conducted by Harri- on with division managers of the re- pective territories and will be at- ended by managers, salesmen and lead brokers of the company's divi- ;ions in the United States and Canada. The series of meetings will start in Toronto next Wednesday-Thursday, ringing together executives of the Canadian district managed by Peter iVlyers. C. Glenn Norris, Central- Canadian division manager, will fly to Toronto with Harrison for the two-day parley. The general sales manager will con- vene a meeting of Harry C. Ballance's southern division in Atlanta on Jan. 16-17. South-East District manager Paul S. Wilson and South-West Dis- trict head, Mark Sheridan, Jr., will also participate in leading the discus- sions. Philadelphia Conclave Jan. 23-24 Martin Moskowitz's eastern division will meet in Philadelphia Jan. 23-24 to map distribution plans for the new year. District managers Abe Dick- stein, Atlantic, and Al Levy, North- bast, will join Harrison and Mosko- witz in conducting the meeting. The fourth in the series of meetings will take place in Chicago, on Jan. 25- 26, bringing together Morton A. Levy's mid-west and Thomas O. Mc- Cleaster's central district. Herman Wobber's western division will meet Jan. 30-31 in Los Angeles •in the fifth and final meeting of the 'series. Wobber and Reville Kniffen, assistant division manager, will join the general sales manager in leading the discussions. Campaign in Boston Designed to Pay Tribute To Teenagers Is Scheduled for February 23 Special to THE DAILY BOSTON, Jan. 3-"Teenager Day" has been set for February 23 here, it is announced by city officials. Mayor John Hynes has named James D. Mullin, executive secretary of the Civic Improvement Committee, to head a special committee which will set up programs honoring teenagers. The idea was suggested to the city by the Boston Hearst papers. Mullin will call together a committee of prominent Boston theatre exhibitors and their publicists to discuss theatre programs for that date, at which time it is suggested that theatres pay tribute to the teenagers, listen to their com- ments on the type of films they desire to see, and instill in them a feeling of participation in the motion picture industry. Meanwhile Hartford has reported that Bernie Menschell and John Cal- vocoressci of Bercal Theatres, Inc., are experimenting with a teen-age price and feature policy at the Plainfield theatre in nearby Plainfield. Plans include a special teen-age price range and a rock 'n roll night featuring Columbia's "Rock Around the Clock." Memorial for Richey NEW ROCHELLE, N. Y., Jan. 3 —A memorial bulletin board to the late Henderson Richey, who was head of MGM's exhibitors relations de- partment, was dedicated Sunday at Ithe First Presbyterian Church here. Richey, who died last year, was pro- minent in the affairs of the church, il The board was dedicated by the Rev. i Thomas R. Gee, with Richey's wife and daughter attending the service. MPAA Ad-Pub Directors Meeting Here Today The advertising and publicity direc- tors committee of the Motion Picture Association of America's business building group is being held at noon today at the Harvard Club instead of next monday, as reported in an inad- vertent error in Motion Picture Daily yesterday. Tamarin to Report The group will study and discuss the response of the Association of Mo- tion Picture Producers to the business building plan submitted to the West Coast people. A report of the AMPP reactions to the plan and the AMPP proposals for a 1957 Golden jubilee will be presented by Alfred Tamarin, sub-committee chairman, who returned recently from Holly- wood after conferring with AMPP of- ficials, studio publicity representatives and the Academy of Motion Picture Arts and Sciences. A member of the advertising direc- tors committee said that the group would consider the appointment of a sub-committee to meet with COMPO representatives "perhaps Monday night or in the early part of next week" at the Harvard Club to con- tinue efforts to co-ordinate the busi- ness building plans on an all-industry basis. Lewis Tells of Enthusiasm Speaking of "enthusiastic exhibitor interest" in the proposed programs, Roger Lewis, chairman of the ad-pub directors committee, said that his group was encouraged by the "strong- est expression in years on the part of the exhibitors to join with us in such a program." Schine Lawyer (Continued from page 1 ) tion to extend the time for sale of the theatres and to modify the terms to note that new forms of competition had a depressing effect on Schine earnings. Rulings on receipt and exclusion of evidence and records called for by the respondents. Finding Howard M. Antevil respon- sible in connection with the alleged failure to divest theatres after ruling the defendant had no authority to act in connection with the divestiture matters. Admitting testimony of Sidney M. Markey, Benjamin Worth and Harold J. Cleary in rebuttal of defense testi- mony that was excluded when ob- jected to by the Government. ...SEWS ROUNDUP AMPP Host to 921 in 1956 The International Committee of the Association of Motion Picture Producers has reported from Holly- wood that 921 official guests, repre- senting 65 countries, were enter- tained by major studios during 1956. The total is 175 greater than the year before. Included were 310 gov- ernment officials, 165 newspaper edi- tors and correspondents, 137 educa- tors, 40 motion picture producers, 135 industrialists, and 108 foreign exchange students. Special 'Men' Screenings Community leaders and press rep- resentatives in 34 key cities will at- tend special theatre previews of 20th Century-Fox's "Three Brave Men" between Jan. 8-15 in a major public relations program patterned after the "highly successful" campaign for "A Man Called Peter," according to Fox officials. Over 50,000 civic people and journalists are expected to be present at the screenings, which will be host- ed by the branch managers. The pro- gram commences on Jan. 8 in Phila- delphia, Boston and Detroit Charges Unsupported' Findings Sullivan 'Brotherhood' Trailer Denying motions for acquittal at the end of the Government case and at the end of the trial, finding guilt contrary to the weight of evidence and finding facts that were not sup- ported in the conclusions of law. Raichle noted that Government counsel had told the judge during the trial that "there is really little dispute between the Government and the re- spondents as to the facts concerning events prior to the entry of the 1949 decision and negotiations with respect to the extension." Johnston Here Monday Eric Johnston, president of the Mo- tion Picture Association of America, will arrive in New York Monday for some "informal" conferences with MPAA offiicals, it was announced yes- terday. Although the purpose of his visit was not disclosed, it was reported that the meetings will not be official executive board gatherings. Book 'Commandments' In 13 More Theatres Cecil B. DeMille's production of "The Ten Commandments" has been booked in 13 additional theatres, making a total of 36 to-date, Charles Boasberg, supervisor of world-wide sales on the picture, reported yes- terday. The new theatres are as follows: Daytona Theatre, Daytona Beach; Palace Theatre, Dallas; Metropolitan, Houston; Palace, Fort Worth; Aztec, San Antonio; the Plaza, El Paso; Roxy, Kansas City; Brown Theatre, Louisville; Fifth Avenue Theatre, Seattle; the California, San Diego; and the Lyric, Minneapolis; The Ritz, Tulsa; The Clyde, Fort Wayne, Ind. Television star Ed Sullivan has com- pleted a special Brotherhood promo- tional film which will be shown in more than 15,000 theatres throughout the country during Brotherhood Week, February 17-24, it was an- nounced by William J. Heineman and Spyros S. Skouras, Jr., national co- chairman of the inter-faith campaign sponsored by the National Conference of Christians and Jews. Sells Theatre Here The Empress Theatre in Manhattan has been sold to the Matsan Theatre Circuit Co. by owner Joe Rosenzweig, it has been announced by David J. Sanders, president of the eight the- atre Matsan circuit. The Empress had been closed for alterations, San- ders said, and was reopened on a con- tinuous Spanish-speaking film policy. 'Man' Grosses $2,800 Universale 'The Great Man" grossed $2,800 at its opening on New Year's Day at the Sutton Theatre here. The figure was incorrectly listed as $28,000 through a printer's error in a story in yesterday's Motion Picture Daily on local business over the holi- day. a, TEA-OFF TO BIG BIZ TO START THE NEW YEAR! Want to top High Society" ? Want to beat 111 Cry Tomorrow' ? That's the experience of M-G-Ms big new hit in many of its first 43 engagements ! The hilarious stage hit is even Bigger on the screen! M-G-M present* in CINEMASCOPE and METROCOLOR MARLON BRANDO GLENN FORD MACHIKO KYO "THE TEAHOUSE OF THE AUGUST MOON" co-starring EDDIE ALBERT with PAUL FORD • JUN NEGAMI NIJIKO KIYOKAWA MITSUKO SAWAMURA Screen Play by JOHN PATRICK Bated on a Book by Vern J. Sneider And the Play by John Patrick Directed by DANIEL MANN Produced by JACK CUMMINGS ★ (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) Motion Picture Daily Friday, January 4, 19J National Pre -Selling << \ T LAST! Movies are better z than ever," reports Ruth Har- bert in her "Assignment in Holly- wood" department in the January is- sue of "Good Housekeeping." Ruth goes on to say, "What a triumph we've had in 'Giant'! In Tennessee Williams' 'Baby Doll.' Partially in "War and Peace.' Overwhelmingly in 'The King and I.' And stupendously in 'Around the World in 80 Days.' What masterpieces we've been get- ting in Mr. Disney's nature series. "Now we have 'Anastasia,' in which Ingrid Bergman and Helen Hayes, particularly, give wonderful performances. 'The Teahouse of the August Moon' is enchanting, with Marlon Brando giving a superb per- formance and Glenn Ford a fantastic one." A particularly striking "The Lion's Roar" ad on "Teahouse of the Au- gust Moon" appears on the table of contents page of the December 29 issue of "The Saturday Evening Post." • Kim Novak, star of "The Jeanne Eagels Story," is on the full-color January cover of "Redbook." A six- page cover story appears in the same issue. It is liberally illustrated and dwells mostly on Kim's pre-Holly- wood days and relates the transfor- mation from an awkward, "unattrac- tive" school girl into a present-day motion picture star. • Jon Whitcomb of "Cosmopolitan" went on location with the company of "Fire Down Below" to Tobago, an island off the coast of South America. While there, Whitcomb in- terviewed Rita Hayworth, star of this new Columbia picture. He tells of Rita starting work at 4:30 A.M. and working steadily for 12 hours. Whit- comb has painted a portrait of Rita that is printed in full color to illus- trate the article. Sal Mineo wrote an autobiographic article that I am certain will be avidly read by the teen-age readers of "Sev- enteen's" January issue. He tells frankly and honestly how he started on his acting career and how closely he is emotionally attached to his mother, father, brothers and sister. "Giant," "Rock, Pretty Baby" and "Somebody Up There Likes Me," now in release, are publicized by production photos which illustrate the article. Other Sal Mineo films mentioned in the article are Colum- bia's "The Young Don't Cry," soon to be released, and "Dino," the A. A. film that is being prepared for pro- duction. • The cover of the December 29 is- sue of "Saturday Review" is devoted to Elia Kazan, producer of "Baby Doll." This new Warner release is reviewed in the same issue. WALTER HAAS Foreign Films (Continued from page 1) that the quality of foreign language pictures has risen, based on the theory that "although the high spots are not the highest in history, the low spots are not the lowest." But perhaps more important is the fact that in 1956 there was a marked development of interest by major theatre circuits in experimenting with sub-titled films in their general run theatres. They may have been forced to it by their unhappiness over a "product shortage," but results so far "are very encouraging," he said. Sub-Titled Films on Increase "There are only about 500 full and part time art theatres in the U.S., but this year has had over 10,000 bookings for foreign product," he said. More theatres than ever are using sub-titled pictures. They have penetrated the biggest theatre chains and such hitherto difficult areas as the South and Central West. The use of foreign product in gen- eral situations is still too recent a development for concrete conclusions, Mayer pointed out. The results also depend on the capacity of the man- ager or organization to handle the picture properly in relation to the particular audience which is avail- able. Says Quality Is High "The growth of the foreign film here has been steady and consistent over the past 20 years," he said. "It has never been an exciting growth. The widening will continue slowly and steadily. This is predicated on foreign product being good, and what I've seen of forthcoming pictures from abroad indicates they will im- prove. "The continuing success of the for- eign language film is also dependent on Hollywood's ability to supply theatres with product. If Hollywood falls down, it will certainly cause a sharper increase in the use of foreign product." Wage Proposals (Continued from page 1 ) extension to some theatres and other retail and service establishments. The Administration will not seek any increase in the present $1 an hour minimum, Mitchell told a press con- ference. Extended minimum wage coverage is shaping up as one of the major legislative fights of the coming year, with both the Administration and Northern Democrats pushing for it. The Administration sought extended coverage in the past Congress but set- tled for the increase in the minimum wage. Appoint New Agency HOLLYWOOD, Jan. 3-Dr. Her- bert T. Kalmus, president and gen- eral manager of Technicolor, has an- nounced the appointment of McCann- Erickson, Inc., as its advertising agency. Television Today Screen Gems Readies 18 New Filmed Series Eighteen new filmed series have been announced for the 1957-8 televi- sion season by Screen Gems, Inc., TV subsidiary of Columbia Pictures. The new programs include a wide variety of entertainment, from musical com- edy to historical adventure, accord- ing to John Mitchell, vice-president in charge of sales for Screen Gems. "Regardless of the trends toward any one type of programming, it is our intention to provide the widest possible scope to advertisers, agencies, networks and the at-home audience," Mitchell said. The 18 series, some of which are still in production, will en- compass both hour and half-hour formats and will be in both color and black-and-white, he noted. Titles Listed The line-up of the new telefilm titles is as follows: "Here Comes the Show- boat"; "The Shape, the Face and the Brain"; "Tom, Dick and Harry"; "The Book of Books"; "Dr. Mike"; "Casey Jones"; "Shore Leave"; "Ivan- hoe"; "Danger Is My Business"; "Western Ranch Party"; "John Wild- life"; "You Can't Take It with You"; "Johnny Nighthawk"; "Clipper Ship"; "The Web"; "University Award Theatre"; "The Leathernecks," and "Standing Room Only." Screen Gems will have invested "well over" $1,000,000 in the produc- tion and planning of this group of films, Mitchell said, when all work is completed. TV Film Cod« Storer Negotiating for Del. Station Interest WILMINGTON, Del., Jan. 3-The Storer Broadcasting Co., which owns a chain of 14 radio and TV stations across the country, is reported ne- gotiating for the purchase of con- trolling interest in the WPFH Broad- casting Co. here, according to Lawrence D. Biele, attorney for the WPFH owners. The sale has not yet been approved by the stockholders of either firm or by the Federal Communications Com- mission. The FCC forbids any single owner to control more than seven radio and seven TV stations, and it is expected that Storer will dispose of some of its present holdings in order to acquire the WPFH interests. Sign Desilu Deal Splendex Enterprises has an- nounced it finalized a deal with Desilu under terms of which the former will produce its forthcoming telefilm series, "The Five Star Show," with Desilu's stages and facilities at Motion Picture Center. Charles Wick, president of Splendex, announces that the Frances Langford segment goes before the cameras Jan. 10. (Continued from page 1) months between the Code Revieie Board and alliance officials. G. Richard Shafto, chairman of t 5 Code Review Board of the NART'j™ said: "The sincere desire of the: if" producers to voluntarily conform thejj: product with the code s recommend * tions is gratifying to all of us in till television industry. The formal a | filiation of the alliance members wfff- the NARTB code extends significant ) our industry's voluntary effort to prill vide program fare consistent with ti t' preferences and tastes of millions 1 American television homes." Maurice Morton, vice-president §_ McFadden Corp., and chairman of till ethics committee of the allianci stated that the alliance adopted tl* NARTB code in order to insure 31 animity of ethical standards through out the television industry— and thi avoid possible confusion of mwM codes at various levels. I ^ To Be Affiliate Subscribers 1 Terms of the agreement provii j that the member companies of the i f liance will become affiliate subscribe!!; of the Television Code of the NAR.il A representative of the alliance will . >, as a non-voting member of |i NARTB Code Review Board at thgl meetings when television film produ;, tion problems are scheduled for i I view, as well as when changes in |I code affecting film production are be discussed. The constituent members of the all liance will use the Television Code ijj a guide book in producing all futujl product and are authorized by II board to include in their films a spj ', cial seal indicating voluntary compl;. ance with the NARTB code provisioi I The seal will not remove the respoj , sibility of the broadcasters to previe < film product before scheduling, but I does proffer assurance that sped I care has been taken in the origin]! production. Provision has also beill made for removal of the seal for violjj tion of the code by any alliance meriJJ her company. Morton to Be Liaison The NARTB code staff will act an advisory capacity to the new telj vision film affiliate subscribers in ti same manner it now serves televisk station and network subscribers. Tl alliance has named Morton to act [ liaison with the code headquarte group. Signs 18 Advertisers More than $1,500,000 in gross sail revenue has been accounted for by tl signing of 18 advertisers for particip; tion schedules on NBC-TV's Toda, Home and Tonight programs durir; the past week, it is announced t Roy Porteous, manager, NBC partic pating program sales. MOTION PICTURE DAILY 3L. 81, NO. 4 NEW YORK, U.S.A., MONDAY, JANUARY 7, 1957 TEN CENTS nder Lewis, Tamarin Celebrates 84th Birthday Today ]ompo, MPAA Jleet Tonight )n Campaigns ubilee and 'Sweepstakes' re Up for Discussion Zukor Sees Industry Moving To 'NewHigh Ground9 in 1957 By WILLIAM R. WEAVER HOLLYWOOD, Jan. 6-"The year 1957 will be a better year for the motion picture industry than 1956 was," Paramount board chairman Adolph Zukor said today at the conclusion of Motion Picture Daily's annual birthday in- terview w i t h I An effort to smooth out differences •tween two business building pro- ams and get started on a single, co- dinated campaign will be launched night at an important meeting be- ;een the Motion Picture Association : America and Council of Motion Pic- re Organizations at the Sheraton As- r Hotel here. Representing the MPAA will be its Hvertising and publicity director's Lmmittee. Chairman Roger Lewis ill present to COMPO the plans for (Continued on page 4) ofiffsfoit Here Today or MPEA Conferences i Eric Johnston will arrive here to- iy to start a series of regular meet- |;gs with the top executives of mem- [;r companies of the Motion Picture xport Association. The purpose of lie meetings is to study the outlook li coming years in all key foreign larkets. [ The meetings are expected to take [lace every six weeks or two months hroughout 1957. A key element will [e a stepped up drive planned to taintain and increase the foreign narket for U.S. films, a member of lie MPEA announced. \ppro\e U.S. Entries In Cannes Festival Discussion and planning for for- ign film festivals here and abroad Dpped the agenda at the Motion Pic- Ivre Export Association board meet- Kg late last week, while a discussion I f future policy for the Indian market In view of recently raised duty rates has tabled until a future meeting Mien more "facts and figures" would [>e available. I The foreign managers approved the Cannes Film Festival as an au- thorized competition for U.S. film en- (Continued on page 2) the founder of his company. He will be 84 years of age to- morrow. The industry has found out some important things in the past twelve- month, the pio- neer film execu- t i v e pointed Adolph Zukor out — things that established horizons, sounded out longstanding theories, proved vital points. All of these things combine to provide guid- (Continued on page 4) Par. Slates Meetings In Phila., St. Louis Paramount home office executives, division and branch managers and field merchandising representatives will hold a two-part national sales and merchandising conference this month in Philadelphia and St. Louis. On the agenda will be the new year's product, sales policies and advertising, and publicity and exploitation plans. George Weltner, president of Para- mount Film Distributing Corp.; Jerry (Continued on page 4) Nominator of 'Joe Smith' Introduces Tax Bill Special tc THE DAILY OMAHA, Nebr., Jan. 6 - Terry Carpenter, the delegate who nomi- nated the legendary "Joe Smith" at the Republican National convention last summer, was running true to form as a member of Nebraska's one-house legislature. Though he is a theatre- owner himself, Carpenter, on the opening day of the 1957 session, in- troduced a bill to establish a five cents a head amusement tax in Ne- braska. The state has never had an amusement levy. Carpenter owns a drive-in theatre in Terrytown, the suburb of Scotts- bluff, Neb., which he incorporated as a village and named for himself. Communion Breakfast Set Here February 3 The seventh annual Communion breakfast for Catholics in the motion picture industry will be held Sunday, Feb. 3, at the Waldorf Astoria fol- lowing a 9 o'clock Mass at St. Pat- rick's Cathedral. Rev. John J. Cavanaugh, director (Continued on page 4) For Fiscal Year WB's Rentals, Sales Total $73,350,938 Profit, $2,098,000; From TV Sales, $15,295,000 Many Bills Affecting Film Industry Already Introduced in New Congress Ry J. A. OTTEN WASHINGTON, Jan. 6-Many bills of interest to the film industry have already been introduced in the new Congress. . With only a small number of the bills introduced on Thursday, Friday and Saturday made public, these pro- posals already were before the Con- gress: Repeal of the 10 per cent Federal admissions tax, proposed by Repre- sentatives Dollinger (D., N.Y.) and Mason (R., 111.); Various schemes to cut the cor- porate tax rate to help small busi- nesses, sponsored by a large number of House and Senate members; A bill pushed by Hollywood talent groups to permit income averaging for tax purposes, introduced by Rep. Curtis (R., Mo.); A bill desired by the Motion Pic- (Continued on page 2) Warner Bros. Pictures, Inc., has reported film rentals and sales, for the fiscal year ending Aug. 31, 1956, of $73,350,938. Net profit, not includ- ing the profit from the sale of old films, was $2,098,000, which is equiv- alent to 84c per share on the 2,482,- 247 shares of common outstanding. This compares with film rentals and sales, for the period ending Aug. 31, 1955, of $72,597,678; net profit of $4,002,000, and $1.61 per share on the 2,474,271 shares outstanding at the end of that period. The company's profit of $2,098,000, (Continued on page 5) Ayers Rejoins WB As Playdate Dept. Head Norman J. Ayers, who resigned as Eastern district manager for Warner Bros, two years ago, is returning to the company to assume the post of head of the playdate d e - partment, it was announced by Roy Haines, general sales manager for Warner Bros. Ayers, who left the company for an extended va- cation in Feb- ruary of 1955, had been with Warners for 25 years. Ayers replaces Ernest Sands, who (Continued on page 5) Television Today >°* Norman Ayers 2 Motion Picture Daily Monday, January 7, 195 PERSONAL MENTION ON AS ROSENFIELD, assistant to Paul Lazarus, Jr., vice-president of Columbia Pictures, left New York for London on Saturday via B.O.A.C. • Herbert Erlanger, secretary of the Motion Picture Association of America's tax committee, and Albert Fisher, of Loew's International, left here on Saturday for Belgium to look into tax problems there. • Lawrence Flynn, Paramount traf- fic manager, will return to New York today from London. • Charles Steinberg, who joins CBS Radio today in charge of audi- ence reactions, was given a farewell luncheon at Sardi's on Friday by his associates at Warner Brothers. • Mrs. Sam Isaacs, wife of the vice- vjresident of Cumberland Amusement Co., Cumberland, Ky., gave birth there recently to a daughter. • Grace Lynch, assistant to the pub- lic relations manager at NBC, has an- announced her engagement to Jack Weaver, of the Julius M. Mathews Agency. Harold Raives, Schine Theatres district manager for Ohio, became a grandfather recently when his daugh- ter-in-law, Mrs. Edward Raives, gave birth to a son in Cleveland. • John Huston, director, returned to New York yesterday from London via B.O.A.C. Film Bills Filed in Congress Cannes Fete Two UNESCO Reports Two reports dealing with the evalu- ation and cataloging of educational, scientific and cultural films and film- strips were issued by UNESCO this year for dissemination to countries en- gaged in classifying films. U.S. and British film people supplied much of the information because in both coun- tries "the systematic elaboration of cataloging methods is in an advanced Capt. Auten to Sydney Capt. Harold Auten, American representative of Greater Union Thea- tres, Australia, left here yesterday for the Coast en route to Sydney, N.S.W.,. by plane for business conferences with Norman Rydge, G.U.T. head. Capt. Auten will return to New York about Feb. 20 by way of Singapore, Rome and London. (Continued ture Association to exempt motion picture rentals from the 30 per cent withholding tax levied on the income of foreign firms doing business here sponsored by Rep. Ikard (D., Tex.); A bill by Rep. Fulton (R., Pa.) to make the Small Business Administra- tion permanent, and proposals by sev- eral senators to extend its life past Tune 30 of this year; A bill by Rep. Keating (R., N.Y.) to require large firms planning to merge to give the government ad- vance notice; A bill by Rep. Roosevelt (D., Calif.) to restrict the use of consent decrees in anti-trust cases; and A bill by Rep. Yates (D., 111.) to free from Federal income taxes amounts won as damages in private anti-trust suits. House Judiciary Committee chair- from page 1) man Celler (D., N.Y.) said he planned fast committee action, possibly with- out further hearings, on various pro- posals likely to be made to tighten the anti-trust laws. Celler said he would introduce four bills when the House meets tomor- row. The bills would require large firms planning to merge to give advance notice to the government; give the Justice Department clear authority to bring anti-trust suits against firms even though the companies are reg- ulated by the Federal Communica- tions Commission or other Federal regulatory agencies; provide tight rules for the conduct of government industry advisory committee meet- ings; and free from income tax amounts won as damages in private anti-trust suits. International Sports Film Competition Set ROME, Jan. 4 (By Air Mail).- The Thirteenth International Sports Motion Pictures Competition will be held in February at Cortina d'Ampez- zo, in the Italian Dolomites, it has been announced by the presidency of the Council of Ministers of the Italian government. The contest encourages and empha- sizes the use of motion pictures in the sports field for documentation, publi- cizing sports and teaching techniques, the sponsors said. Films for the com- petition must be submitted to the of- fices of the Organizing Committee of the competition at 56 Via Veneto in this city not later than Feb. 15. The entries must be sent at the competi- tor's own expense. 43 German Films Here Munio Podhorzer, president of Ca- sino Film Exchange, has announced that his company had imported into the U.S. a record total of 43 Ger- man language feature films along with 19 short subjects in 1956. Of the 43, eight carried English sub-titles and seven were in color. About 18 theatres in the country regularly play German films. CFE expects to raise its imports in 1957 to 50 or more films. Schine Order Delayed For Three More Weeks BUFFALO, Jan. 6.-The 20-year- old case of the United States vs. Schine Theatres will be prolonged at least another three weeks. Federal Judge Harold P. Burke has agreed to delay an order of judgment against the Schine interests. He has found them guilty of criminal contempt. The delay was requested by de- fense counsel Frank J. Raichle, who filed a motion for retrial on the con- tempt charges. Raichle asked the order of judgment be withheld until his arguments in support of the mo- tion for a new trial of the case could be heard. Raichle has informed the court he will be unable to present his argu- ments before Jan. 23 because of other commitments. U.S. Attorney John O. Henderson said the order of judgment is being prepared by Attorney Gen- eral Brownell's staff in Washington. It will be held pending Judge Burke's ruling on Raichle's motion, however. To Reopen Plaza READING, Pa., Jan. 6-The Plaza Theatre here, located in the Masonic Temple Building and closed most of the time in the past few years, will be reopened after renovations as a motion picture house again by Walter S. Finch, Jr., of Shamokin, Pa., and Claude G. Finch, of this city, who have taken over the theatre on a lease basis. Proposal Made for Denver Ticket Tax DENVER, Jan. 6 — As one of nine suggestions of new ways to raise taxes, a local committee pro- posed a five per cent amusement tax, which was immediately assailed as being "catastrophic" to Denver Thea- tres. The proposal being most seriously considered by the city administration is a one per cent income tax on Den- ver residents and anyone earning part or all of their income in Denver. This proposal is to be put on a spe- cial election later, and if it passes it would probably avert other new taxes. (Continued from page 1) tries. The festival takes place Mai 2-17. The Berlin and Venice festivaji were discussed and a final decisicji put off until a later date. Rules anj regulations governing the selection < entries through 1957 and the sharinn of expenditures were adopted, idem! tical to those used in 1956. A report was made to the boanj on the current status of the Japanesji Film Week, scheduled for Jan. 20-2 [I at the Museum of Modern Ar| Twelve Japanese delegates who will arrive here Jan. 15 will be enteijl tained at an MPAA-sponsored luncfj. eon at the Harvard Club on Jan. 2f| Other motion picture companies have been invited by the MPAA |1 participate in entertaining the delo.i gates during the course of the fili'l week, but as of late Friday ther|' had been no response, according ti l an MPAA official. Indonesia Considered Economic conditions in Indonesil!) were discussed and a cost of livini wage adjustment was approved fcij' film exchange employees in thsl] country. There was further discussio jl pertaining to the establishment of | legalized MPAA film board in thfl Philippines area. A decision was posl j poned to a later date. A proposed tax levy to start Mar. | in Turkey was also on the agenda brl was not brought up for discussiol before adjournment of the board. New Distribution Pacts For AA in Far East Two additional agreements for dl tribution of Allied Artists product i the Far East were announced at th weekend by Norton V. Ritchey, pre: ident of Allied Artists Internationa Ritchey said that pacts have bee consummated by William E. Osborm the company's manager for the Ne: and Far East and Africa, with Malay Film Service, Ltd., of Singapore an L'Office Franco-Vietnamien du C nema, of Saigon, Malaya Film Sen ice covers Singapore, the Federatio of Malaya, Sarawak, Brunei an British Borneo, while L'Office France Vietnamien supplies the Indochine; areas of Vietnam, Laos and Can bodia. Sell N. H. Drive-in NEW HAVEN, Conn., Jan. 6 Berk and Krumgold, theatrical rej estate specialists, announced that the! have consummated a sale of tJI 1000-car Bowl Drive-in theatre heil to the Cinema Circuit Corp., heade by Max A. Cohen and Mark I. Fin! elstein, who operate a large theati circuit in the Metropolitan New Yoi MOTION PICTURE DAILY, Martin. Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor;^ Floyd \ Stoi Photo Editor; Herbert V. Fecke, Adver ' Editor, Telephone HOllywood 7-2145; imp, Manager; Peter Burnup, Editor days and holidays, by Quigley Publisim k i : > ■ . .. ,,■ . ,, Quigley, President; Martin Quigley, Jr., Vice-President Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary Other Quigley 'Publications: Motion Picture Hera Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part Motion Picture Daily, Motion Picture Almanac, TelevifiV IVanac Fame Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. \., under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Watch this motion picture GROW! They spend seventeen years preaching "right" and "wrong". . . then when you tell the truth, nobody in the crazy world believes you . . . Seventeen isn't an age . . . it's an eternity TH E YOUNGSTRANGER STARRING R K O ^ADIO JAMES MacARTHUR KIM HUNTER JAMES DALY ™ JAMES GREGORY WHIT BISSELL • JEFF SILVER Written by ROBERT DOZIER • Produced by STUART MILLAR Directed by JOHN FRANKENHEIMER the NEW RK 4 Motion Picture Daily Monday, January 7, li Compo, MPA Zukor Sees Future Bright Para. Slates ( Continued from page 1 ) the "Golden Jubilee" year-long promo- tion proposed by West Coast publicity and studio heads, which was reviewed and discussed last Friday at a meeting ol the New York ad-pub group. Alfred Tamarin, chairman of the sub-committee preparing plans for the Academy Awards Sweepstakes, report- ed to the committee Friday that the Academy of Motion Picture Arts and Sciences had studied rough materials to be used in the proposed audience contest and informed him that there would be no objection or hindrance from their organization. Merely Matching Wits' It was the intent of the Academy that all publicity and ballot material make it very clear to theatre patrons that they were "merely matching wits" with the actual Oscar awards judges and that the theatre votes were for a separate contest. The Academy had also asked that the term "Oscar" and representations of the award figures not be used in any way with the cam- paign. The Sweepstakes will be the major point of discussion at tonight's meeting between the ad - pub groups and COMPO. With the acceptance of the proposed program by COMPO, work on manufacturing and distributing the Sweepstakes materials to theatres could begin immediately, Tamarin said. It is also hoped that COMPO will take over the handling of the Sweepstakes. Cleared with Canada, Texas Tamarin also reported that the Canadian C O M P O and Texas COMPO, which run their own annual Sweepstakes, have made arrangements so that contest areas will not interfere with each other. The fourteen members of the MPAA ad-pub committee found the "Golden Jubilee" program "a most use- ful presentation," it was said. The "Jubilee" is a program developed by West Coast industry people out of an original business promotion program devised by Lewis' committee and sent to Hollywood for approval and as- sistance in carrying it out. Some Objections from Coast The West Coast people objected to some points of the original program, specifically to a suggestion that some 300 newspaper reporters be brought to Hollywood for a tour of industry facilities. In view of some of the ad- ditional promotional ideas suggested by the Hollywood branch of the in- dustry, the ad-pub committee felt that the tour project could be shelved, at least temporarily. Other exceptions taken by the West Coast people "seemed reasonable" and the feeling was that harmony could be easily reached on the points, accord- ing to a member of the New York committee. The most important contribution from their Hollywood colleagues, ac- cording to Lewis, was the "Golden Jubilee" concept, which would em- ( Continued ance, together with assurance, that will carry 1957 to new high ground, both as concerns quality of product and with respect to economic stabi- lity. In 1956 the industry found out, he said, that the long-feared calamity expected to follow the release of major-studio backlogs to television is not going to materialize. "It is true that the televising of the really fine old pictures has been interesting to millions of people, and will be, but those are not the millions of people who go to the picture theatre. Some are people who missed the pictures when they were new, or saw them and want to look at them again, but they are not the people— especially not the young people— who support today's theatres. Cites Value of Length Also in 1956, Chairman Zukor said, the industry learned for a certainty that a picture can run longer than 90 minutes — more than twice that long, in fact— without encountering customer complaint, if the story the picture tells is a good enough story. He said the only complaints Para- mount has received on the length of its longer features have been exhibi- tor complaints, made by exhibitors who would like to run more shows per day than can be run with them. This, he pointed out, is not a new or unexpected complaint. He recalls that when he imported "Queen Elizabeth" for exhibition in the United States, the first five-reeler to be shown in America, he encoun- tered the same complaint. "Queen Elizabeth" ran 75 minutes, a length as extreme in its era as a three-hour picture seemed in mid- 1956. Sees Better End-Result "The answer to the complaint was the same then as it is now," he said, 'You just point out that you can run the longer programs a smaller num- ber of shows per day, but you can run them a much larger number of days, and will actually play to a from page 1 ) larger number of people, finally, be- cause everybody in attending-distance will be free to come to the theatre one day if not another." It was also made clear in 1956, as it had been indicated before, that the size of the admittance price charged for a picture is unimportant. "The theory that people stay away from a picture because of a high admission charge is false," Zukor said, continuing, "as is being proved in two ways. It's proved by the fact that people go the genuinely popular pictures regardless of cost, and it's proved conversely by the fact that, if you've got a bad picture, you can't get anybody to come in and see it, even if you abolish the admission price altogether. This," he added with a smile after a short pause, "is a truth that television also has found out, for itself." Stressed Importance of 'Story' The man often charged with know- ing his business better, man and boy, than anybody else in it, said, "Tele- vision is finding out another truth for itself, too, that we had to find out for ourselves and almost forgot, back in the boom days, to our sorrow. Television is finding out that no pro- gram it can put together is any good if it isn't founded on a good story. In our boom days, when we were spending all our Winters in Palm Beach or Palm Springs, and our Summers in the mountains, we got careless about the stories we used— and about the way we ran our theatres, too— and it took a solid jolt to bring us back to fundamental principles." Predicts 'New Greatness' With these and other facts of en- tertainment life affording safeguard against major error, Zukor believes, the theatrical motion picture can advance to new and richer greatness. Zukor said he and his family will spend his birthday together quietly here, where he has been, on studio business, for two months, and plans to remain another. brace any and all promotional cam- paigns that might develop in the course of 1957, the fiftieth anniver- sary of the first motion picture. Scheduled to appear at the meeting tonight for COMPO are Ernest Stell- ings, president, who said he would make everv effort to be here; Robert Coyne, COMPO counsel; Charles Mc- Carthy, information director; D. John Phillips, Metropolitan Motion Picture Theatre Association representative, and Morton Sunshine, Independent Theatre Owners Association represen- tative. Invitations have also been extended to the following COMPO Press Rela- tions Committee members: Harry Mandel, Harry Goldberg, Ernest Em- erling, Jerome Pickman, Kenneth Clark, Gild Golden and Sam Rosen. All fourteen members of the MPAA ad-pub committee have been invited to the meeting;. SIMPP Meet Today Jack Lamont, foreign sales chief of the Society of Independent Motion Picture Producers, and Marvin Faris, executive secretary, will arrive in Mi- ami, Fla, today for conferences with Ellis Arnall, president of the company. Lamont and Faris plan to be in New York Wednesday, with Lamont de- parting for Europe shortly to open SIMPP's foreign office in Paris. Boston Exchange Moves BOSTON, Jan. 6 - The office force of Columbia Pictures here is in its new, modern office building at 45 Church Street on Film Row. The building, on which construction was started during the summer, cost $150,000 and is completely air con- ditioned. f:i (Continued from page 1 ) Pickman, advertising-publicity vict president; Hugh Owen, vice-presiderji Sidney Deneau, Western sales man ager, and Charles Boasberg, supe visor of sales on Cecil B. DeMilta "The Ten Commandments," will an dress the sessions. The first meeting, involving the d visions in the Eastern half of the U.f! headed by Owen, will open Wedne; day at the Warwick Hotel, Philade phia, and continue through the follow ing day. Gordon Lightstone, Par; mount general manager for Canada also will attend this meeting. Second Meeting in St. Louis The second meeting will be of th | divisions in the Western half of thi country, which Deneau manages. I will get underway at the Chase Hotel St. Louis, on Jan. 16 and continui through the 18th. Herb Steinberg, Paramount nationa exploitation manager, will attend botlt meetings. He will be joined at thti first by field merchandising represen- tatives Arnold Van Leer, Boston; Mik( Weiss, Philadelphia; Ralph Buring Cincinnati; Leonard Allen, Atlanta Ed Wall, Albany, and Winston Bar; ron, Toronto. The second meeting will be attended by field merchandise ing representatives James Castle, Stl Louis; E. G. Fitzgibbon, Chicago: Peet Bayes, Denver; Walter Hoffmam Seattle; Bob Blair, Los Angeles, and Robert Bixler, Dallas. Other home office executives who will attend both meetings include: Robert J. Rubin, vice-president of Paramount Film Distributing Corp.; Morris Lefko, a "Ten Command- ments" sales executives, and Oscar A.i Morgan, who is in charge of group sales for the DeMille film. Communion Breakfast (Continued from page 1) of the University of Notre Dame Foundation and former president of the University, will be the principal speaker at this year's breakfast. Guests of honor will include stars of motion pictures, television and radio. The movement for an annual Com- munion breakfast for Catholics in the industry was started in New York in 1951. Since then it has grown to in- elude similar annual affairs in Holly- wood, New Orleans, Detroit, Montreal and Toronto. Correction In a Dec. 20 report of a press con-] ference held the previous day by Joseph Tomlinson, Loew's stockhold- er, Motion Picture Daily reported that Stanley Meyers was an observer and erroneously identified him as be- ing associated with Wometco Thea- tres, Miami. Meyers is a Hollywood producer and a stockholder in Loew's. Motion Picture Daily regrets the error and extends apologies to all con- cerned. t i nday, January 7, 1957 VJi Rentals (Continued from page 1) Lk L. Warner, president, reported to Jckholders, does not reflect the sale I its old library of feature motion litures, released on or before De- Jnber 31, 1949, and its short sub- Its and most of its cartoons, re- Led prior to Aug. 1, 1948. These Ins, Warner said, were sold for $21,- i 0,000, which resulted in a profit, af- l taxes and expenses, of $15,295,000, I $6.16 per share. Dividend Declared I The board of directors has declared it dividend of 30c per share, payable ■b. 5, 1957, to stockholders of rec- |d Jan. 18, 1957. ! Although final operating results for ffe first quarter of the current fiscal |ar, ended Dec. 1, 1956, are not yet jiailable, Warner indicated that "net iofit before capital gains and before provisions for federal income taxes Sid contingent liabilities will be in |:cess of the corresponding profit airinw each of the first two quarters, iid will be considerably higher than le corresponding profit for each of le last two quarters, of the fiscal year jiding Aug. 31, 1956." 638,951 Shares Acquired I The recent invitation to tender jock, the company president noted, i-sulted in the acquisition of 638,951 jiares, at a cost of $17,921,000. Irhese shares," he added, "are now ileld in the Treasury, reducing the out- landing stock by approximately 25 ler cent. Excluding the shares so ac- |uired, there are now 1,843,296 jtiares outstanding." I Foreign activities have been ex- panding, both in areas covered and in Business transacted, he pointed out. I "A significant part of these opera- lions is the 37Y2 per cent ownership |ji the voting stock of Associated Brit- ain Picture Corp., Ltd., which has Ixcellent studio and laboratory facili- ties, a distribution organization and ■me of the largest and best theatre cir- cuits in the United Kingdom. "Re- j ently," Warner said, "this firm en- lered into the British television broad- i-asting field in a substantial manner." Sees TV Venture Successful The experience gained from the Company's successful entry in the j; elevision field in this country, he said, ■'warrants substantial expansion." This [activity will be continued, he added, fiind additional series are now in the planning stage. In his report, Warner pointed to the icquisition of important new proper- :ies of best-selling books and Broad- way plays, and the general operating success of subsidiary companies, both here and abroad. Motion Picture Daily 'Fat Years' Are Ahead For Industry, Says Korman 'Special to THE DAILY DETROIT, Jan. 6-Saul Korman, of Korman Enterprises, has a trade prediction founded on faith. Says Korman: "I believe in the Bible. The motion picture industry has just suf- fered seven lean years. I am con- vinced that 1957 will mark the com- mencement of seven fat ones." Korman is implementing his be- lief with cash. He is investing heavily, in addition to general circuit im- provements, by altering his New Na- tional Theatre which is being con- verted to first run policy. Television Today Ayers Rejoins ( Continued from page 1 ) has been appointed Midwest district manager, with headquarters in Chi- cago and supervision over Chicago, Milwaukee and Detroit, Haines also announced. Robert Dunbar, former Midwest district manager, has been appointed branch manager of Warner Bros.' Des Moines office. Dunbar succeeds the late Herbert Blass. All changes become effective today. 'Around World' Booked In Two More Cities Michael Todd's "Around the World in 80 Days," released through United Artists, will open in two more cities this month in Todd-AO and a reserved seat-limited performances policy, it has been announced. It will bow at the Broadway Theatre in San Antonio on Jan. 10 and at the Panoramic Thea- tre in New Orleans on Jan. 23. It was also reported that Saturday morning performances at 10:00 A.M. will be added to the Rivoli Theatre run in New York, commencing Jan. 19. Svigals Named to Sales Staff at Trans-Lux Edward R. Svigals has joined the executive sales staff of the Trans-Lux Distributing Corp., it has been an- nounced by Richard P. Brandt, presi- dent of the company. Svigals will assist George Roth, vice- president and general sales manager of Trans-Lux, Brandt said. He has been connected with the film distrib- uting industry for 20 years and has been associated with Scalera Films, Times Film Corp. and Edward Har- rison Associates. Correction Motion Picture Daily inadver- tently reported on Friday that in re- turning to Buena Vista as advertising- publicitv director around Feb. 1, Charles' L. Levy would be given the title of vice-president. Leo Samuels, BV president, said Levy would not have that title. RKO Teleradio Grosses Increase $5.6 Million Gross time sales of $5,600,000 above those of the last fiscal year were reported from RKO Teleradio Pic- tures' six owned-and-operated TV sta- tions and seven radio stations in a year-end summary delivered yesterday by Thomas F. O'Neil, chairman of the company board. O'Neil reported an average gain in billings of 12 per cent for all seven RKO Teleradio stations, with individ- ual increases up to 30 per cent. Part of the reason lay in a 15 per cent rat- ing increase for all the stations in 1956. Billings Up 23% All six RKO Teleradio TV stations showed substantial increases in na- tional spot and local billings, he said. The showings of three non-network TV stations, WOR-TV New York, KHJ-TV Los Angeles and CKLW-TV Detroit, were called "of even more contemporary significance" by O'Neil in view of an average 23 per cent in- crease in billings for the year. Pointing out that these "indepen- dent" stations rely for the bulk of their programming on the showing of feature films, O'Neil said that "if anything more were needed to demon- strate the competitive programming power of high quality feature film product, the record of these three sta- tions certainly supplies it." ABC Heads Plan Meet With TV Affiliates Unit The board of governors of the ABC- TV Affiliates Association will meet with executives of the American Broadcasting Co. in Miami, Fla., on Jan. 19 to develop and coordinate plans to further strengthen the net- work system, it was announced at the weekend by Fred Houwink, chairman of the ABC-TV affiliates. The board will also convene in a closed session on Jan. 18, Houwink said. The meeting dates were selected to allow the affiliate group to partici- pate in ABC television program and sales planning activities now under- way. They would also enable ABC's top executives to get first hand reac- tions from the TV affiliates, Houwink said. IN OUR VIEW IT IS rather coincidentally signifi- cant that immediately following our references last week to the emphasis placed recently by Merle Jones, new CBS Television president, on the value of public service activ- ities, NBC comes forward with a concrete plan along the same lines. It was, of course, mere coincidence, and we claim no credit. Thomas B. McFadden, vice-president of NBC Owned Stations and NBC Spot Sales, has announced that radio and TV stations under NBC control will aim at a 15 per cent increase in public service activities during 1957. It is a satisfying and concrete ex- ample of the right thinking which is becoming more and more manifest in the network scheme of things. The NBC plan of service in the commu- nities concerned will include a tech- nique which is described by the net- work as "Impact Public Service." It is characterized as a procedure whereby a station on occasion puts the full power of its resources behind a specific public service undertaking, employing basically the same type of vertical saturation generally associated with the seasonal advertising of par- ticular goods or services. Editorial content of suitable programs, station breaks and one-minute announce- ments will be utilized. • "Impact Public Service" was de- vised by Don Bishop, director of pub- licity and community services for the NBC Owned Stations, and will be coordinated under his supervision. We offer an emphatic vote of thanks and best wishes to Mr. Bishop, and a congratulatory word to the execu- tive echelon of the company who are so far-sighted and clear-sighted as to discern the vital necessity of such public service and to take steps to im- plement a program for improved pub- lic welfare material over the network. From such activity the entire in- dustry of television gains immeasur- ably. It is a dividend-paying proce- dure, always. — Charles S. Aaronson Weinbach Appointment Mortimer Weinbach, vice-president in charge of labor relations, has been appointed vice-president and general counsel of the American Broadcasting Co., succeeding James A. Stabile, who has resigned, it was announced at the weekend by Leonard H. Gold- enson, president of American Broad- casting - Paramount Theatres, Inc. Weinbach has been with ABC since January, 1951. FILM COSTS SlASHED/ Guaranteed RAPIDWELD process restores used worn film, removes scratcUe; — RAPIDTREAT protects new film. Add hundreds of showinqs to any film! Cut costs drastically! See how Rapid's unusual low cost saves thousands of film dollars for top-name clients and precious hundreds for smaller ac- counts Send for VALUABLE informative booklet ON FILM CARE. "The Film Doctors'" apid FILM TECHNIQUE INC. TRANSCRIPTIONS FILM COMMERCIALS with FINE SOUND are recorded at FINE SOUND lnc.711.5th/v^ ft°c° Costume by Clare Potter You feel very special on Red Carpet flights When you walk along the Red Carpet to your waiting United DC-7 Mainliner® of course you feel like a star of stage or screen! And you're greeted like one, too. That's only a part of Red Carpet Service! Here, on the world's fastest airliner, you'll find luxurious, relaxing surroundings. Like a pre-dinner cocktail? It's served in an individual decanter. Dinner? M-m-m-m ! Especially prepared for you by United's own master chefs. Then a restful doze . . . You can't be there already ! You are. And after you leave your big Mainliner your luggage is brought to you extra-fast. What a wonderful way to travel -Red Carpet Service! World's fastest airliners-United DC-7$.' 4 Red Carpet nonstop flights daily from New York to San Francisco and Los Angeles. Convenient return service. AIR LINES *"Red Carpet" is a service mark used and owned by United Air Lines, Inc. MOTION PICTURE DAILY >L. 81, NO. 5 NEW YORK, U.S.A., TUESDAY, JANUARY 8, 1957 TEN CENTS DIT ORl AL, Detroit Booking Ipens New Avenue Ry Sherwin Kane HE remarkable success of the multiple first-run bookings of Allied Artists "Friendly Persua- n" in nine Detroit neighborhood ;atres during the Christmas-New ar's holiday week has commanded iespread interest in the trade, [n the eight-day period, and with- t matinees on non-holiday week- ^s, the picture grossed in excess of 30,000. Three of the nine neighbor- od theatres playing it held the ture over. The gross compares :h what might have been a three- ek run in a downtown Detroit >atre producing anything from ),000 to $70,000. Some of the interest in the Detroit aking traces to the contention of !|ne exhibitors that changes in litropolitan residence and in eco- amic and social conditions of urban gpulations call for new film selling D thods which would permit neigh- yrhood theatres in growth areas to I y first-run simultaneously with iwntown theatres. * Samuel Pinanski of Boston, one jjh advocate, is convinced that mo- in. pictures must be made as con- tinent for patrons to buy in outlying |)wth areas, as branches of depart- i>nt stores and supermarkets have lide shopping for other wants. I "If films are not distributed con- fidently near to where the people is," Pinanski says, "then theatres go It of business, just as other stores jiuld." ((Pointing to the results of the De- lit "Friendly Persuasion" booking, i tanski asks: "How much longer do I have to wait after the soundness I this plan has been demonstrated?" [The experience would seem to be liquent testimony of the potentiali- |s of a policy of placing strong, |w product where it is easiest for I ge numbers to reach, certainly not 1 the exclusion of downtown first Ins but to reach those considerable | mbers who might not otherwise at- |id any theatre. fin the face of current attendance inditions no bet as potentially im- flrtant to the winning of new pa- Image should be overlooked. Anti-Toll TV Bill Up Again From THE DAILY Bureau WASHINGTON, Jan. 7.-House Judiciary Committee Chairman Celler (D., N. Y. ) has again introduced his bill to outlaw toll television. This was one of many bills of in- terest to the industry introduced as members of the new Congress con- tinued to swamp House and Senate bill clerks with proposals not acted on in the past Congress. Rep. Walter (D., Pa.) introduced legislation sought by the Motion Pic- ture Association to give Federal judges discretion to award less than the pres- ently-required treble damages in Fed- eral anti-trust suits. Rep. McDon- ough (R., Calif.) added another bill to repeal the Federal admissions tax. Several House and Senate members introduced additional bills to give tax relief to small business, to make the Small Business Administration perma- nent and broaden its lending author- (Continued on page 2) Flynn Sees Decline in U. S. Filming Abroad U. S. film producers are tiring of the growing disadvantages in going abroad to make pictures and will shortly make New York the new cen- ter for location production, in the opinion of actor Errol Flynn. Flynn said at a press interview here yesterday that, although "on paper" foreign production seems less costly, labor difficulties, communication problems and other wastes and in- conveniences have convinced many (Continued on page 2) Broidy Arriving Here Today For AA Sales Meetings Steve Broidy, president of Allied Artists, will arrive in New York today for a series of sales conferences with Morey R. Goldstein, vice-president and general sales manager, Edward Morey, vice-president and Norton V. Ritchey, president of Allied Artists International. Pictures for which sales policies will be discussed include "Love in the Afternoon," "Jeannie," "Hunch- back of Paris," "Dragon Wells Mas- sacre," and "The Oklahoman." Broidy is expected to return to California in two weeks. Conclude Paramount, Dot Record Merger Paramount Pictures Corporation has reached an agreement with Randy Wood, president of Dot Records, Inc., whereby Dot will become a wholly owned subsidiary of Paramount, it was announced yesterday by Barney Bala- ban, president of Paramount, confirm- ing a report which was published in Motion Picture Daily December 28. Wood will continue the direction of Dot Records with complete control (Continued on page 2) Johnston Begins Meets With MPEA Executives Top executives of member com- panies of the Motion Picture Export Association met yesterday afternoon with Eric Johnston, president of MPEA and the Motion Picture Asso- ciation of America, to exchange ideas (Continued on page 2) Loew's Management, Tomlinson Still Seeking to Avoid Proxy Fight Conferences between Loew's management and Joseph^fetfdinson, the com- pany's largest- fa'dfvidual: 'stockholder,' j»king to an agreement wlnal;. might avert a proxy contest at the company's" animal meeting on Feb. 28, have been resumed here with specific but un- disclosed proposals under considera- tion by both sides. Joseph R. Vogel, Loew's president, interrupted a West Coast visit to re- turn here by plane at the weekend to join in the conferences. He stated yes- terday that "Several names have been proposed as nominees for the board of directors to be submitted to stock- holders at the annual meeting. As soon as the board of directors makes a final decision in the matter, Loew's will make an announcement." Tomlinson's campaign office here and that of his attorney, Benjamin Javits, said the dissident stockholder was in meetings throughout yesterday (Continued on page 2) Fourth Pending SBA Rejects Three Theatre Loan Appeals Tivo Refused for Lack of 'Unencumbered Collateral' From THE DAILY Bureau WASHINGTON Jan. 7. - The Small Business Administration has re- jected three of the first four theatre loan applications it received. The fourth is still pending. This was learned authoritatively from SBA officials. The agency does not announce loan applications which are rejected, but only those approved. Two of the applications were turned down because the applicants didn't have enough "unencumbered col- lateral," while the third was rejected because the loan was being sought al- most entirely to refinance existing in- (Continued on page 3) Gordon to Paramount Post in Latin Amer. Henry B. Gordon has been named Latin American division manager for Paramount International, it was an- nounced yester- day by James E. Perkins, ex- ecutive vice- president of the company. Gordon suc- ceeds Arthur L. Pratchett, who has retired from adminis- tering all the Latin American territory in or- der to confine himself to die less arduous administration of Para- mount activities in Mexico. Gordon's (Continued on page 3) Television Today Henry B. Gordon 2 Motion Picture Daily Tuesday, January 8, l! PERSONAL MENTION MILTON SCHNEIDERMAN, United Artists manager in Japan, has arrived in New York from Tokyo. • Edwin J. Smith, vice-president and supervisor of European operations for Allied Artists International, has re- turned to London from New York. • Milton E. Cohen, United Artists Eastern and Southern sales manager, is in Buffalo from New York. • Harold J. Mirisch, Allied Artists vice-president, and Mrs. Mirisch have announced the engagement of their daughter, Maxine, to Jerome M. Siegel of Philadelphia. • Earl Keats, United Artists pub- licity representative for the Pacific Northwest, has returned to his Port- land headquarters from New York. • Helenjane Katz, daughter of David T. Katz, former manager of the Roxy Theatre here, has become en- gaged to Charles S. Gross of Jersey City. Mrs. Jay Solomon, wife of the general manager of Independent The- atres, Chattanooga, gave birth to a girl there last week. Martin, Lewis Team Signed by Hal Wallis HOLLYWOOD, Jan. 7 - Hal Wal- lis today announced completion of negotiations with Paramount, York Productions, Dean Martin and Jerry Lewis, for Lewis to star in "Sad Sack" and Martin to appear in an- other picture that will be announced later. The announcement said this will retain Martin and Lewis as a team for future Hal Wallis productions. Anti-Toll TV Bill (Continued from page 1) ity, and to extend coverage of the Federal minimum wage law to cer- tain retail and service employees. Senate Banking Committee chair- man Fulbright (D., Ark.) introduced again his bill to cut the corporate in- come tax rate on the first $25,000 of income and to boost it on the rest. At present, the first $25,000 is taxed at a 30 per cent rate and the rest at 52 per cent. Fulbright's bill would low- er the tax on the first $25,000 to 22 per cent and boost the rate on the rest to 53 per cent. Para, and Dot (Continued from page 1) and full authority to accelerate the expansion of the world-wide operation of the company which last year at- tained the status of a major label. There will be no structural or person- nel change in the company, and Wood will also be elected a vice-president of Paramount Pictures Corp., it was stated. Balaban said the acquisition of the record company is in line with Para- mount's policy of further diversifying its activities. Dot Records, organized in 1950, led the recording industry in the sale of single records in 1956, with such artists as Pat Boone, Gale Storm, Tab Hunter, Fontane Sisters, the Hill- toppers, Billy Vaughn, Johnny Mad- dox, Snooky Lanson, Nervous Norvus and Jim Lowe. Yorke Services Today; Former Fox Executive LOS ANGELES, Jan. 7 - Funeral services will be held tomorrow after- noon at Callanan Mortuary, Holly- wood, for Gabriel S. Yorke, who headed the publicity department of the old Fox Film Corp., and was an executive at Twentieth Century-Fox and other industry firms for many years. Yorke died here Saturday at St. Vincent's Hospital after a long illness. He was 67 years old. Yorke joined the Fox Film Corp. in 1926 and headed its publicity depart- ment until 1935. During the same period he was head of publicity for its subsidiary organizations, Fox Thea- tres and Fox West Coast Theatres. In 1935 Yorke joined Paramount in a similar capacity and later headed the Motion Picture Advisory Council of the Motion Picture Producers As- sociation. He was an executive at Fox until his retirement in June, 1954. He leaves his wife, Helen; a son, Maj. Harvey F. Yorke, U.S.A., of Arlington, Va.; a daughter, Mrs. Rob- ert S. King; a sister, Mrs. J. J. Jacoby of Hartsdale, N. Y., and five grand- children. Vivian Moses Dead ; Was With RKO, Fox Films SUMTER, S. C, Jan. 7.-Vivian M. Moses, writer and former advertising- publicity executive with RKO Radio Pictures and the old Fox Film Co., died at his home here last night after a lengthy illness. Moses was with Makes Documentary And Feature at Same Time During the production of Colum- bia's "Bridge on the River Kwai" in Ceylon, director David Lean has been shooting a documentary picture show- ing the production activity and its effects on the Ceylonese. The film will be used for promotional material for the feature. After the production is completed, Lean plans to edit the documentary into two versions, one a 30-minute program for TV and the other a 15- minute featurette for theatrical use. Loew's Talks (Continued from page 1) and had no statement to make re- garding the meeting. The Loew's-Tomlinson conferences were begun in late November and were interrupted in mid-December when Vogel left for the Coast. Little credence was given to published re- ports that Tomlinson would be given six or seven of the 13 directors on the Loew's board. Informed obser- vers said that would necessitate Leh- man Bros, and Lazard Freres, hold- ing five times as much stock as Tom- linson, stepping aside for the latter to take conrol. All regarded such a probability as highly unlikely. Directors reportedly agreed upon by both sides up to last night are Vogel, Arthur Loew, George Brow- nell, George L. Killion, Frank Pace, Jr., and William Parker, as manage- ment representatives, all of whom are board members now, and Tom- linson, Stanley Meyer, Hollywood producer; Ray Lawson, director of the Royal Bank of Canada, and Fred Florence, of the Republic Bank of Dallas. Additional directors remain to be determined should the foregoing be formally accepted by both sides. Pre- sumably, four management members of the board would be replaced un- der such an agreement. They would be C. C. Moskowitz, Charles M. Rea- gan, Howard Dietz and Benjamin Melniker. It was also reported that Tomlinson has abandoned his previous intention to insist on the designation of Louis B. Mayer as a temporary production head at the M-G-M studio. Tomlinson has filed 14-B forms with the Securities and Exchange Commission, a preliminary to a solici- RKO Radio as head of the press book $»;• „ ! gun any solicitation. book ! *:at:'on °^ Proxies> but has not yet be department in New York from 1936 to'i] 1953, when he retired. Prior to thatfe^ Promoted he was with the Fox company tor%^ many years. He is survived by hi wife, Miriam Brandon Moses, wh also was a writer and was employe by RKO Radio. Harold Zeltner, salesman at M- -M's New York branch, has been romoted to assistant manager, effec- ve yesterday. MPEA Meets (Continued from page 1) on foreign market problems in the £ of a series of executive level me ings for 1957. The first meeting was devoted outlining various difficulties encon tered in the development of forei, business and to creating an ovem picture of the outlook for comii years. The conference adjourned wil out setting a date for the next mei ing; which is expected to be hei "within six or eight weeks," it w reported. Flynn Sees Decline (Continued from page 1) producers that there is little actual a vantage. The actor has just completed "T] Big Boodle" for release through Uni ed Artists. Lewis Blumberg, who pr duced, and Flynn, who is returning production in the U.S. after man years of film making in other couv tries, are scheduled to discuss stm properties for a picture to be made New York for UA release. "Associates of mine and other pi ture producers have been sudden noticing the many facilities for pictur making in New York," Flynn saiii commenting on a possible shift of pn duction activity to this city. Flynn will leave for England short] to complete a 26-film TV series, "Tm Errol Flynn Theatre." The series on British TV and negotiations aiij currently underway to bring the har- bour program into the U.S. Flynn a| pears in six of the films and hosts i all of them. The series was pre duced by Inter-TV of Canada. NEW YORK THEATRES — RADIO CITY MUSIC HALL — ; Rockefeller Center MARLON BRANDO ■ GLENN FORD MACHO KYO itarriDE in Cinemascope and METR0C0L0K In "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE nil THE MUSIC HALL'S GREAT HOLIDAY SHOW FILM SERVICE CENTER • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITIES MOVIE LAB BUILDING 619 W. 54th St., New York 19 JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stone; Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bur nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Suri| days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Martu Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald: Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part o| Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act o| March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. tesday, January 8, 1957 Motion Picture Daily 3 PEOPLE The appointment of three co-chair- 3n to assist in the 1957 campaign the New York Councils of the ry Scouts of America has been an- unced by Russell Downing and ibe Jackter, who are serving as airmen of the motion picture in- stry section of the drive. Named ■re William Gehring of 20th Cen- -y-Fox, Frank McCarthy of Uni- j rsal-International and Max Young- sin of United Artists. □ (Michael Todd is in Europe to scout jl;atre locations for "Around the Wld in 80 Days." Arnold M. Picker, i:e-president in charge of foreign (itribution for United Artists, which | releasing the picture, is accompany- II Todd. They are due back in New rk at the end of the week. Elizabeth Lyman has been named ■blic relations director of Bell & l)well Co., Chicago. She succeeds paries K. Preston, Jr., who has Irved in the dual capacity of public fiations director and corporate sec- tary since his election to the latter lice in 1955, Mrs. Lyman, a member i the Bell & Howell public relations |iff for the past few years, came to §2 company from the advertising Id. Bell & Howell announced at e same time that Whit Hillyer has en named manager of product formation, a newly created position. □ Harold M. Emlein, for the past 10 ars manager of the Indianapolis anufacturing plant of Radio Cor- iration of America, has been named anager of the theatre and industrial oducts department. q. . Dan Wallace has been appointed i executive officer to Canadian ime Minister St. Laurent. Wallace is held several posts on the Nation- Film Board of Canada. He will ork on special projects for the prime inister. □ Norman Kihil has been appointed ureral sales manager of Edward oductions, Ltd., Montreal motion cture producers. He has been as- ciated with CBS-TV in Toronto, e National Film Board of Canada id Montreal TV stations. 0 "SIDE SEAT SQUINT" fITH THIS J% ALL-THERE" SCREEN 7ICRArlL.ITE3 SCREEN »the screen of optical precision" Write for booklet L. E. CARPENTER A COMPANY VICRA-LITE SCREEN DIVISION Empire Stale Building NewYork 1.N.Y. Canada: General Theatre Supply Co., Ltd. ironto SB A Rejects (Continued from page 1) debtedness, according to officials of the SBA. Last year, the agency announced that for the first time it would receive loan applications from theatre owners needing funds for modernization and repair work. Some weeks ago, it was learned that four applications had been filed for loans, ranging from $15,000 to $20,000. These were in Connecticut, California, Georgia and West Virginia. SBA officials would not say which had been rejected, but did indicate that one had been turned down in the field and two had been turned down in Washington. All three rejected ap- plicants have already been notified, it was stated. Have Right of Appeal All three can, under SBA proce- dures, appeal and ask SBA to consider their applications again, producing new evidence to back their claims, ac- cording to SBA officials. But they added that this is rarely done and even more rarely successful. The SBA rejection of the loan ap- plication seeking funds to refinance existing indebtedness is particularly significant in view of the efforts being made by the Theatre Owners of America to get SBA to reverse its long-standing policy against mak- ing loans to pay off existing mort- gages. SBA officials have long said they would consider such loans ' only where paying off some small amount of existing private indebtedness is in- cidental to the main purpose of the loan, modernization and improvement. Policy Appears Firm The SBA rejection indicates that as of now the agency is sticking by this policy and refusing to reverse itself and permit loans for mortgage pur- poses. SBA officials said the agency believes private financing agencies should be willing to carry existing mortgages, and that SBA should be used primarily to supply credit where it is not available from existing agen- cies. 'Big Fun Carnival Ready for Exhibition "The Big Fun Carnival," a series of 12 variety programs that have been specially produced for children's the- atrical performances, is an idea ad- vanced by Artists-Producers Asso- ciates, the producers, for luring back the children in the 6 to 12 age group. Martin H. Poll is executive producer of the film program, which runs 95 to 100 minutes and with an inter- mission runs up to two hours. A Gold Medal production, the film program stars Marian Stafford and Jared Reed and introduces the Bunin Puppets, "Uncle Beamish" and "Hugo." Exhibitors are urged to run the porgram at the rate of one a week, or one every two weeks. The music has been re-recorded and the entire series of programs are available. Art- ists-Producers has a three-year fran- chise on the component shorts. It re- ports that it has run a number of screenings of "The Bis Fun Carnival" across the country, each screening fol- lowed by an "open forum" discussion with circuit heads, buyers, bookers, district managers and theatre man- agers. Gordon to Paramount (Continued from page 1) territory covers all the countries of South and Central America and the Caribbean with the exception of Mexico. Pratchett was honored at a testi- monial dinner in Mexico City last month. Gordon was his personal choice as the man to replace him in the "exacting tasks" of the Latin American division, according to Per- kins. • Gordon has been a Paramount rep- resentative in many Latin American countries during the past 20 years, beginning in Panama in 1936. Re- cently he has been in New York as general representative, functioning under George Weltner, president of Paramount International. He will leave Friday for Puerto Rico as the first stop on a survey trip to his ter- ritory. Charge Midland Firm Owes Theatre Taxes BUFFALO, Jan. 7-A $50,906 de- linquent tax suit has been filed by the U.S. Government in Federal Court here against Midland Properties, Inc., of Buffalo. The Government contends Midland is accountable for delinquent corporation income and excess profits taxes owed by Buffalo Twentieth Cen- tury, Inc. The suit claims the same stockholders control both firms. The suit charges Twenteith Cen- tury, Inc., leased the Twentieth Cen- tury Theatre, on Main Street, from Midland, Inc., and subsequently bought new equipment and furnish- ings for the theatre. In 1951, the Government claims, Twentieth Cen- tury returned the lease including all the assets and impfc%ements to the theatre. Since Midland^; acquired the lease and substaniial^Mprovements to the theatre at no cost, it should pay the taxes and interest accrued, the Government contends. Writers Guild Will Vote On Strike Against Two HOLLYWOOD, Jan. 7. - The Screen Writers' Branch of the Writ- ers Guild of America, West, will be asked to vote at a special general membership meeting Jan. 24 on a proposed strike action against two independent film compa- nies. The Guild announced the mem- bers would be asked to authorize striking against the Hecht-Hill-Lan- caster Companies and Michael Todd Productions for refusal to negotiate for collective bargaining agreements. The members will also vote on a proposed contract with C. & C. Super Corp., which has offered to pay $235,- 000 to writers of 82 post-1948 RKO Radio features to be released for TV exhibition. The Guild members are expected to approve the contract. ..JEWS nunt Fox Regional Meetings Start The first of a series of five 20th Century-Fox divisional meetings will be convened in Toronto tomorrow under the chairmanship of general sales manager Alex Harrison. Assist- ing Harrison will be C. Glenn Norris, Central-Canadian division manager, and Peter Myers, Canadian district $22,000 Week for 'Great Man' Universal - International's "The Great Man" concluded the first week of its world premiere engagement at the Sutton Theatre here with a gross of $22,000, the company reported yesterday. ■ Ten Greek Films Received Greek Motion Pictures, Inc., has received 10 new Greek -language pic- tures for distribution in the United States. Four have English titles and six are without titles. The company plans to bring 50 additional films to this country in the near future. ■ New Tax Plan in Omaha An ordinance reducing the occu- pation tax on theatres has been in- troduced in the City Council of Omaha. A final vote is expected with- in two weeks. Under the new scale, theatres would pay $15 a year for a seating capacity up to $1,000, and $50 for over 1,000. Finance Commis- sioner Walter X. Spellman said the tax now produces $1,990 a year in city revenues. The new ordinance would cut it to $585. ■ ' Latin Amer. Likes 'Trapeze' Hecht and Lancaster's "Trapeze" is rolling up all-time records for United Artists releases in Latin Amer- ica with grosses as much as 240 per cent above previous box office marks set in that area by company product, it was announced yesterday by Ar- nold M. Picker, vice-president in charge of foreign distribution. New highs for attendance and business were racked up during the first two weeks of the picture's engagements in Mexico, Venezuela, Panama, Costa Rica and Trinidad. ■ 'Baby Doll' Big Abroad "Baby Doll," Elia Kazan's contro- versial production for Warner Bros., had its initial foreign openings in Paris and London last week with rec- ord-breaking business reported by the distributor in both cities. In a four- theatre day-and-date engagement in Paris at the Ermitage, Images, Max Linder and Vedettes theatres, the pic- ture made a net gross in excess of ten million francs, a house record for American pictures, it was said. Available Now BRIAN • RALSTON • BLACKMER • GRI with WARREN STEVENS • LEE VAN CLEEF • BARRY KELLEY j Screenplay by BOB WILLIAMS and W. R. BURNETT from the novel "VANITY ROW" by W. R. BURNETT • Produced and Directed by JO| A NATURAMA Picture • TRUCOLOR By ConiolidaUd Film indust"«i A REPUBLIC PICTURE ii ITH TWO PICTURES.... \NNA MARIA ALBERGHETTI ■ BEN COOPER • JIM DAVIS Produced and Directed by JOE KANE • Written by BOB WILLIAMS Motion Picture Daily Tuesday, January 8, 1957i REVIEW: The Barretts of Wimpole Street MGM — CinemaScope The famous love story of Elizabeth Barrett and Robert Browning, known to millions through the play by Rudolf Besier, a previous screen version in 1934 and a recent production on television, has been brought once more to the screen by MGM. This time the modern accoutrements of color and CinemaScope have been added to a basically one-set play and they provide good reasons for moving the action outside the heroine's room. The apparently true story of Miss Barrett, her unhappy surroundings and her escape from them is a valid dramatic plot but, unfortunately, is as dated as the period in which it takes place-the 1840's. However, this new version has the nostalgic quality of bittersweet romance, some fine performances, a lovely production and is a good example of a woman's picture. As such, it should do well at the box office. Elizabeth Barrett, played by Jennifer Jones, is a bedridden invalid, the oldest of nine children all of whom fear their tyrannical father, John Gielgud. He rules the house with an iron fist and forbids any of them marrying. Miss Jones' happiest moments are derived from her poetry and from her correspondence with Browning, played by Bill Travers. The latter has fallen in love with her through her poetry and letters and comes to see her. His exuberance, strength and obvious love produce a miraculous change in her physically as she gradually regains her health. He proposes marriage but she is reluctant at first. But when her father refuses to let her stay in Italy despite the doctor's orders and is unnecessarily cruel to her younger sister for haying an innocent love affair, she decides to leave surreptitiously. Father gets his comeuppance somewhat tardily as Elizabeth is the only child he ever loved. His abominable behavior is explained, somewhat sketehilv, by an unhappy marriage, all his children but one not born ofJloye )ifcid,.to a lesser degree, the Victorian attitude of the times. Sir John is fine although he tends to be more theatrical than necessary while young Travers is perfect as the overbearing but wonderfully alive and joyous Browning. Miss Jones is also quite good although the role seems somewhat colorless. The. surprise of the film is Virginia McKenna as the frustrated sister whose love story forms a complementary sub-plot to the main one. She was the only actress among the Top Ten in the recent Motion Picture Herald-Fame poll of British Money-Making Stars and although she has made but a few, brief appearances in this country it is quite obvious why she is so popular across the Atlantic. She is a lovely and talented young actress. The picture, made in England, has an all-British cast, aside from Miss Jones, and they fit .their roles perfectly. Sam Zimbalist produced and Sidney Franklin directed from the screenplay by John Dighton. "The Barretts of Wimpole Street," like its heroine, is fragile and old- fashioned yet winning and likable. It is a tear-jerker with class which the ladies will love. Running time, 105 minutes. General classification. For February release. Jay Remer 'Wind' Opens Friday Universal-International's "Written on die Wind," starring Rock Hudson, Lauren Bacall, Robert Stack and Dor- othy Malone, will have its New York premiere at the Capitol Theatre on Friday. TEASERETTES FAMOUS FOR These 3 frame trailer* feature art b a « It- grounds, photos and compelling off-stege voicel NO CONTRACTS, NO RETURNS! eachV Anderson to Chicago In Midwest Roach Post Appointment of James E. Anderson to %\e post of director of Midwest operations for the commercial divi- sion tpf Hal Roach Studios has been announced by Sidney S. Van Keuren, vice-president and general manager. Anderson's headquarters will be in the newly established Chicago, office of the company. FILMACK 1321 S. WABASH CHICAGO 5. ILL. DCA Acquires 'Glory' Distributors Corporation of Amer- ica has acquired distribution rights for the Western hemisphere on "Their Greatest Glory," British-made Wilcox Neagle Production. Release of film is planned in April, Television Today PASSING IN REVIEW.... the After Two Weeks of holiday cheer, television last week got back on the track no-nonsense— and the results were substantially more joyful than a sleigh-load of Tiny Tims. It was not a week notable for its live drama, al- though Thelma Ritter did give another fine performance in lackadaisical U.S. Steel script Wednesday. The week's outstanding contributions all were in the public affairs-documentary cate- gory, with the possible exception of one new half-hour comedy series which seemed to be, in fact, the first first-rate comedy series to be intro- duced in a long, singularly humorless season. Supporting Roles Well Done This is CBS-TV's Mr. Adams and Eve which, despite its terribly cute name, gave promise in its premiere segment Friday night of being not only literate and clever, but also funny. Co-starring Ida Lupino and Howard Duff as a Hollywood married couple, the show has a lot of tradey sophistication well integrated with the kind of comic staples which increase the range of audience appreciation. The evidence of Miss Lupino 's remark- able showbusiness skill was all over the opening show— in script, dialogue and insistence upon the best in sup- porting roles. Last week these in- cluded Gloria Talbott, as an ingenue who believes in The Method, and Olive Carey, as a housekeeper who thrives on prophesies of doom. Things are looking up. It was CBS-TV all the way in the public affairs department Sunday with the premieres of Odyssey and The Last Word ( a panel show whose only jackpot is audience entertainment and information), plus the Ed Mur- row-Fred Friendly See It Now report on Clinton, Tennessee, and the law. Lexicographer Included Odyssey was launched in auspi- cious fashion with a live-and-film pic- torial essay on Virginia City, more, then than now, which is as it should be. Although some Or its historical 're-creations" were a little shaky and although Charles Collingwood's narra- tion several times left fascinating an- ecdote hanging in mid-air, the show succeeded in dramatizing in vivid terms the vigor and vitality, peculiar to the American frontier, which re- sulted in such wild booms and inevi- table busts. All this and no spon- sors. Also mysteriously unsponsored is Dr. Bergen Evans' Last Word, deal- ing with— of all outlandish things— the English language. The bright, inter- esting initial panel members Emily HOWARD DUFF and IDA LUPINO play the title roles (plain, down-to- 1 earth, average American movie stars) '{ in the new TV film series, "Mr. Adams ij{ and Eve." Kimbrough, Russell Lynes and John :j Mason Brown ranged from "it's me !| (or I?)" through the adverbial use of I "tender" in Elvis' "Love Me. , , ." II With Pan American Airways no\w| picking up the entire tab (by way j of some excellent commercials), See It Now's report on the desegregation j crises in one small Tennessee town j turned out to be perhaps the finest 1 show in that superior series. Keeping 1 their sights on one locality, Murrow |l and Friendly were able to report— as 1 the long-hairs say— in depth. The re- 1 suit was a true television documen- | tary. It illuminated the larger issues j| while at the same time it covered in specific terms the forces of bigotry |! and heroism that have made Clinton, || Tenn., so important to the entire j country. This one was a prize win-|] ner. The week's best melodrama was the I Omnibus presentation on ABC-TV Sunday night of "Oedipus Rex," out j of Sophocles by Walter Kerr. It | was, thank the gods, a straightforward j television presentation, handsomely j acted by Christopher Plummer, and staged with no attempts to make the hoi polloi of Thebes more meaningful by having them wear indiscriminate 1 black suits. For the record, it should j be set down that Friday, January 4, j Blondie came to television in an NBC- TV film series. There is no reason to j suspect it won't have a certain popu- j larity.-V. C. NBC Appoints Three New Vice-Presidents The election of three vice-presi- dents of the National Broadcasting Co. was announced early this week by Robert W. Sarnoff, president of tha company. The new officers are: James E. Den- ning, named vice-president, talent and program contract division; Richard H. Graham, vice-president, law, Pacific division, ' and Thomas W. Sarnoff, vice-president, production and busi-j ness affairs, Pacific division. Sarnoff is the youngest son of Brig, Gen. David! Sarnoff. get THIS ib)2 alsaisarisfl D f9i3imsiq bhoW 28 f ,snul iot bs?iood ^AMOIW GflAHOIfl yA xiSal 3832 HA31 bns l €3 '1 c BflsiS :y6lqn99io2 j?,sfl : YflqsTgotorlS Ouf-ln-Fronf and All- Over-Town where it'll do the most good ... by selling your tickets! Tickets are what you're selling Brother... but you can't sell 'em if you don't stop people first . . . and here's xThe Girl' who can! UfaM you see TOM EWELL JAYNE MANSFIELD EDMOND O'BRIEN THE GlKL from 20th Century-Fox in CINemaScoPE COLOR by DELUXE ...ill. (-...„,• tin,t On the screen for the first time! Rehearsals started Dec. 17, 1956 Shooting Jan. 9, 1957 at Shepperton Studios, London World premiere, Orleans and Paris, May 12, 1957 • Pre-release engagements, booked for Mm, 1957: New York, Victoria Theatre; London, Leicester Square. RICHARD WIDMARK, RICHARD TODD, ANTON WALBROOK, JOHN GIELGUD, PAUL SCOFIELI Felix Aylmer, Harry Andrews, Barry Jones, Finlay Currie, Margot Grahame, Francis DeWolff, Victor Maddern, David Oxley, Sydney Bromley, Thomas Gallagher and JEAN SEBERG as Saint Joan: Produced and directed by Otto Preminger. Screenplay: Graham Greene. Production design: Roger Furse. Music: Mischa Spoliansky. Photography: Desmond Dickinson • a Wheel Production, distributed by United Artists. Otto Preminger presents Bernard Shaw's MOTION PICTURE DAILY OL. 81, NO. 6 NEW YORK, U.S.A., WEDNESDAY, JANUARY 9, 1957 TEN CENTS fear Closing oint RKO, U-I Distribution Deal Reported Push Industry PoliCY Change for 1,58-,w 'Sweeps 'Plan (/. A. Plans ' Fewer but Bigger' Film Program onfirmation Absent; Both ompanies* Officials Silent Negotiations for the consolidation RKO Radio Pictures' distribution lith that of Universal's were re- rted to be close to consummation re yesterday. Trade reports lacking confirmation :re that the talks also embraced the lissibility that Universal would sell well as handle the RKO Radio oduct. Officials of both companies were ent in the face of the reports and forts to reach any of them were lsuccessful. It was known that the Iks were continuing as of yesterday id reports that a deal had been Dsed already were, therefore, be- ;ved to be inaccurate. However, it (Continued on page 6) j-H Act Doesn't Cover Vet Music Composers From THE DAILY Bureau WASHINGTON, Jan. 8.-Compos- s of radio and television network usic are independent contractors and pt employees within the meaning of le Taft-Hartley Act, the National abor Relations Board held today. The NLRB rejected a petition by le Composers and Lyricists Guild of raerica seeking representation as the irgaining unit for the composers of usical material for network televi- bn programs originating in New hrk and Los Angeles for CBS, NBC pd ABC programs. fcolden Will Produce (Stalin's Children' From THE DAILY Bureau HOLLYWOOD, Jan. 8 - Edward . Golden, producer, whose "Hitler's hildren" made box office history in 943, today told the press he has ampleted pre-production prepara- on of "Stalin's Children," which he 'ill produce independently, starting (Continued on page 3) The Academy Awards Sweepstakes is being pushed toward implementa- tion following a vote of support given it Monday night at a meeting of the Motion Picture Association of Amer- ica advertising-publicity committee and representatives of the Council of Motion Picture Organizations and ex- hibitor groups at the Sheraton-Astor Hotel. Although the mutual acceptance of an all-round business building plan was again deferred pending a merg- ing of the best ideas of three separate proposals, the conference voted to put the Sweepstakes plan into effect with- out further delay because of the near- ness of the Academy Awards nomina- tions. Alfred Tamarin, in charge of the Sweepstakes sub-committee, said yes- terday that the Sweepstakes materials have gone into preparation and will (Continued on page 6) See Ma\or Tax Cuts Doubtful This Year From THE DAILY Bureau WASHINGTON, Jan. 8.-President Eisenhower and Republican legislative leaders agreed to seek top legislative priority on extension of present cor- porate and excise tax rates. This was announced after a White House meet- ing this morning. GOP leaders at the meeting said the implications of the meeting were clearly against any ma- jor tax cuts this year. On April 1, under present law, the (Continued on page 6) To Release 48 This Year, About 36 Next; Theatre, Public Financing Considered (Picture on Page 2) United Artists plans to switch to the "fewer but bigger" production policy in 1958, Arthur Krim, president, told a press conference at the home office yesterday. U.A., which released 48 pictures in 1956, many of them scaled at lower budgets, will release the same num- ber this year. Beginning in 1958 it will reduce production by about 12 features, but the overall production ex- penditure will be greater, Krim said. To finance the increased number of top budgeted productions, he said, U.A. is considering two new sources of financing to supplement the com- pany's present bank financing, which because of general prevailing borrow- ing conditions cannot be expanded. The new sources are possible ad- vances by theatre companies and a public stock issue. U. A. presently is privately owned, the stock held by the top management executives. Krim explained that the moves were decided upon in consequence of a (Continued on page 2) WB Plans Expansion Of Theatres Abroad Wolfe Cohen, president of Warner Bros. International, leaves here to- morrow for the Far East where he will institute a program of theatre expan- sion for the company in the foreign field. The program will be devel- oped as rapidly as possible wherever the need exists, it was explained, through the ac- quisition of sites and erection of new theatres by Warners, or in con- junction with local interest. Cohen's tour will include Australia (Continued on page 2) Wolfe Cohen Arthur Loew Withdraws As Board Directorship Nominee Arthur M. Loew, chairman of the board of directors of Loew's Inc., said yesterday that he has withdrawn his name as a nominee for directorship of the new Loew's board to be elected in February. His statement follows: "Last Octo- ber I announced my desire to with- draw as president and director of Loew's Inc. When Joseph Vogel was elected president, at his request I agreed to continue as chairman of the board. "As a new board will be elected in February I have withdrawn my name as a nominee for directorship. I will continue in my capacity as president of Loew's International to which I will henceforth be able to devote all my time." Meanwhile, Wall Street heard reports that Howard S. Cullman is (Continued on page 3) Weltner Opening Para. Phi/a. Meeting Today Special to THE DAILY PHILADELPHIA, Jan. 8.- George Weltner, president of Paramount Film Distributing Corp., will open the first part of the company's two-part 1957 national sales and merchandising meeting tomorrow morning at the Warwick Hotel here. The second will get underway next Jan. 16 at the Chase Hotel, St. Louis. At tomorrow's session Hugh Owen, (Continued on page 2) Television f odd if f 2 Motion Picture Daily Wednesday, January 9, li PERSONAL MENTION WILLIAM DOZIER, RKO Radio vice-president in charge of production, will arrive in New York at the weekend from the Coast. Eric A. Johnston, president of Mo- tion Picture Association of America, will deliver an address on Jan. 22 be- fore the Springfield ( Mass. ) Public Forums. Mama Pi a de Giorgio, United Art- ists publicity director in Italy, has ar- rived in New York from Rome. • Philip Gerard, Universal Pictures Eastern publicity manager and Col. Dean E. Hess, the "Flying Parson" of Korea, will return to New York on Friday from Toronto. • Hal Hackett, president of Official Films, has returned to New York from Nassau, B.W.I., via B.O.A.C. • Milton E. Cohen, United Artists Eastern and Southern division man- ager, will return to New York at the weekend from Buffalo. • Peter T. Dana, Universal Pictures Eastern division manager, was in Al- bany and Gloversville this week from New York. • Ken Annakin, J. Arthur Rank tech- nical director, will return to London today from New York via B.O.A.C. • Billy Wilder, producer-director, will return to New York by plane to- day from Paris. Peppercorn on Tour Carl Peppercorn, executive assistant to president Frank Kassler of Conti- nental Distributing, Inc., left yester- day for a two-week southern and western tour of the company's offices and other key centers. He will visit Dallas, Oklahoma City, Los Angeles, San Francisco, Portland, Seattle, Den- ver and Salt Lake City before return- ing to New York. M. P. DAILY picture James Velde, William Heineman, Robert Benjamin, Arthur B. Krim, Max E. Youngstein, and Roger Lewis in Krim's office at United Artists yesterday morning. 'Fewer but Bigger' for UA careful study made of exhibitor needs and market trends to determine what product and how much might be profitably produced for release in 1958 and 1959. A factor that influ- enced the decision to make "fewer and bigger" pictures, he said, was the increase in lower budget pictures an- nounced by several companies in re- cent months. Krim named those be- ing added to 20th-Fox's schedule and the entry of American Broadcasting- Paramount Theatres into that produc- tion field. Such developments induced U.A. to believe that exhibitors will be ade- quately supplied with such product in 1958, and that therefore it should cut clown on production of that type and stress higher budget films. Says Plan Is Flexible Krim added that U.A. will main- tain a flexible position, nevertheless, in order that, if its market calculations should prove wrong, it would be in a position to resume production of the lower budget films on any required scale. He said the company believes that grosses to both exhibitors and to itself will be bigger from the fewer high budget pictures it will offer in 1958- '59 than from the more numerous lower budget production program now in effect. The discussions held with exhibitors on advancing production financing bar pre-emptive rights to the pictures go- ing to theatres operated by the com- panies which might advance loans, Krim said. For this reason no legal obstacles are foreseen in the event di- vorced circuits operating under Fed- eral consent decrees which prohibit their participation in production en- gage in the U.A. financing. Their inducement would be the as- surance of putting additional pictures into circulation at a time when the (Continued from page 1) circuits are complaining of a product shortage. U.A. would guarantee the theatre loans. They would constitute simply a new financial source in addi- tion to banks. Krim reported that U.A.'s current investment in released production in- ventory is $40,000,000. Krim said that market uncertainties preclude a prediction of a 1957 gross, but because the product in view is substantially stronger he believes the 1956 gross will be exceeded. In pre- ceding years, he pointed out, U.A. has had a picture, or several, that carried the gross to new highs. This year it will have "Around the World in 80 Days," "The Pride and the Pas- sion," and the foreign returns from "Trapeze," which is just opening abroad and which promises to be one of the five top grossing pictures of all time abroad, Krim said. Form Pakula-Mulligan The formation of Pakula-Mulligan Productions, Inc., was announced jointly yesterday by producer Alan Pa- kula and director Robert Mulligan. The company will function in three media— television, motion pictures and theatrical production— with headquar- ters both in Hollywood and New York. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin > Kane -E^oj; James D. ^^f^a^%l^t tal' ManTgerf w'hiaXVLj Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fause , Production Manager; Hollywood Bujeau Yucca V me Leicester Square, W. 2, Hope Williams B Telephone HOllvwood 7-2145; Washington, J. A. Often, National Press Club, yf^^^^/^^Jr^k^ Pirrur^ Dailv is nublished daily except Saturdays, S. $65,300,000 Gross in '56 Krim reported that U.A.'s gross re- ceipts for 1956 amounted to $65,300,- 000, made up of $36,000,000 domestic gross, $27,000,000 foreign, and $2,- 000,000 from sales of old films to television. This compared with worldwide gross of $55,000,000 for U.A. in 1955, consisting of $33,000,- 000 domestic and $22,000,000 foreign. Both were records for the company. Krim noted that it was the sixth annual "progress report" that U.A. management had made to the industry since his group acquired control. Among the company executives at the press conference with Krim were Robert Benjamin, board chairman; William J. Heineman, vice-president in charge of distribution; Max Young- stein, vice-president in charge of ad- vertising-publicity; James Velde, sales manager; Roger Lewis, advertising and publicity director; Al Tamarin, assistant director, and Burt Sloane, trade press contact. WB Expands (Continued from page 1) and New Zealand, with Tokyo . first stop. Authorization for the mo was given Cohen by the board directors of Warner Bros. Pictur Inc. at a recent meeting during whf they also named him a vice-preside of the parent company. During Cohen's visit to Austral he will give serious consideration theatre construction in that ar Where other American distributi already hold exhibition interests. At present, Warner Bros, holds: 37/2 per cent interest in Associate British Pictures Corp., Ltd., leadi British circuit. The company's proi able experience in this associate was an important factor in the boaru( decision for global theatre expansic it was pointed out. Weltner Opening (Contintied from page 1) Paramount Film Distributing vie president, will announce the winnt in "Paramount's Salute to Geor Weltner" six-month sales drive tli terminated last Dec. 29. The Phii delphia meeting brings together di' sion and branch managers and fie merchandising representatives of t Eastern half of the U. S. Owen Eastern sales manager. Jerry Pickman, Paramount vie president in charge of advertisiri publicity-exploitation, will also be principal speaker at today's session. II iwplace of the Fas FOR YOUR SCREENINGS • Three Channel interlock projection o 16, 17V2 & 35 mm tape interlock • 16 mm interlock projection CUTTING & STORAGE ROOMS MITCHELL MAY, Jr. CO., INC. INSURANCE • Specializing in requirements of the Motion Picture Industry 3720 W. 6th St., Los Angeles 75 Maiden Lane, New York Editor nup Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents n the principal capitals of the world. M ^"j - ? 310Q c ad3ress: «Quigpubco, New York." Mar da?s and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue Rockefeller Center , Ne« York 20 Secretary. Other Quigley Publications: Motion Picture Hera Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasu rer, Leo J. tfraay sec re tary . v, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. zi, iyj., March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Herald; Television Today, published daily as a part at the Post Office at New York, N. Y., under the act ! Wednesday, January 9, 1957 Motion Picture Daily 3 Loew's Board (Continued from page 1) ieing considered as a possible nomi- iee for one of the board vacancies, iullman is honorary chairman of the 'ort of New York Authority which ,e served for many years and is veil known in theatrical circles as a lacker of many successful Broadway inductions. In the 1930's he was ppointed by the court as a trustee Hiring the reorganization of the Roxy "heatre here. Four Places to Be Filled Loew's decision would appear to save at least four places to be filled in a slate of new nominees to be pre- iared for the company's annual meet- ng on Feb. 28. Previously it had ieen reported that Loew was one of ix nominees acceptable to manage- ment, the others being Vogel, George Jirownell, George L. Killion, Frank 'ace, Jr., and William Parker. Joseph Tomlinson, largest indivi- lual stockholder, had proposed him- elf, Stanley Meyer, Ray Lawson and ^red Florence. Ostensibly, the four /ere to replace four "management" lirectors-Howard Dietz, C. C. Mos- owitz, Charles M. Reagan and Ben- amin Melniker. One of the latter Presumably might continue on the lioard in Loew's stead, with three ad- ditional nominees to be agreed upon |iy the board and leading stockholder Interests later. Talks to Continue Today j The conferences between Tomlin- on and the Loew's management con- inued through most of yesterday and vill be continued today. Disneyland' Records Achieve High Grosses Walt Disney's Buena Vista Film Distributors has been so successful vith such song record efforts as "Davy Crockett" and more recently "Wringle Wrangle," from "Westward Ho, the vVagons," that the company, which las been putting out its own "Disney- and" label records since May, pre- licted yesterday that within ten years 'Disneyland" would be a major record listributor grossing $20-25,000,000. The prediction was made by Jimmy [ohnson, vice-president of the Walt Disney Music Co., and Al Latauska, lational sales manager for the parent :ompany of "Disneyland" Records. 5ince the first release under their own abel seven months ago, record sales lave grossed "about $500,000," Lat- mska said. "If everything goes as ixpected, we ought to gross around $5,000,000 by the end of 1957," he said. 12 LP Albums in '56 "Disneyland" Records released 12 long playing albums in 1956 and ten 'single records. For 1957, he said, the record company plans to release "a minimum" of 36 long playing albums and "as many singles as may be re- quired." Artists and music outside the Walt Disney family would also be employed, he said. M. P. DAILY picture DOING A PHINEAS FOGG, and also a little of the porpoise, Mike Todd surprised probably everyone at the Federation luncheon yesterday in the Sheraton Astor, except awards chairman Oscar Hammerstein II. He arrived too late from the airport and Europe for the Mark of Achievement ceremonies but became immediately memorable with tall tales of traveling. With him at the fund raising affair, Mike Todd, Jr.; Ralph Cohn, who accepted a posthumous award for his father, film industry pioneer Jack Cohn; Dolores Wilson, singer; Arthur B. Krim, United Artists president and award winner; Lawrence Marx, Jr., Fed- eration campaign chairman; Hammerstein, whose introductions informed and amused; and winners Julie Andrews, Robert Weede, and Judy Garland. Some statistics: the luncheon brings the Federation of Jew- ish Philanthropies $186,000 closer to a goal of $250,000. Federation's activities are for all classes as well as creeds and may affect and be needed by anyone in the industry, as Marx explained. Other speakers were Harry Brandt, luncheon chairman; Charles B. Moss, chairman of the industry drive; and Judy Holliday, awards winner. Injunction Denied in Fine Sound Suit Supreme Court Justice McGivem yesterday denied a temporary injunc- tion sought here by Fine Sound, Inc., asking that C. Robert Fine be enjoined from engaging in competition with Fine Sound, Inc., in which he was originally a partner with Loew's, Inc., and from using the name of Fine Re- cording or any other similar name. The Justice ruled that Robert Fine may continue to use the name Fine Re- cording but that he should not "af- firmatively solicit" any additional accounts belonging to Fine Sound, Inc., for the present. Robert Fine originally filed suit against Loew's and others for $30,- 000,000 charging "fraud" and asking damages for "depriving (him) of his invention, Perspecta Sound." In its reply, Loew's denied these charges, and Fine Sound, Inc., filed a counter claim against Robert Fine and his company. In the latter suit permanent injunc- tions were asked for the two restraints ruled on yesterday, and in addition, Fine Sound, Inc., asked that the capi- tal stock of Fine Recording be "im- pressed with a trust in favor of the plaintiff-by-counterclaim" and that the "defendants-by-counterclaim be re- quired to render an accounting to (Fine Sound, Inc.) of all business conducted by them under the name of Fine Recording as well as to pay all damages sustained (by Fine Sound, Inc.)." Ontario Passes (DolV TORONTO, Jan. 8. - "Baby Doll" was passed by the Ontario Board of Censors, it was revealed today by of- ficials of Warner Bros., distributors of the film. The picture, however, was placed in the restricted-to-adults category by the censors. Golden Plans (Continued from page 1) in March, with outstanding players in the title role and other principal parts. Pre-production preparation be- gan last April with the filing of the title and culminated yesterday when final approval was given to the screenplay by U.C.L.A. professor Hugh Gray, whose past works include "Quo Vadis," "Ulysses," and "Helen of Troy." Golden said he has had overtures from several distributing companies for the handling of the picture, but is not ready to announce a firm com- mitment at this time. His financial partner in the new enterprise, which is in the process of being incor- porated, is Charles Green, president of Whelan Drugstores, United Cigar Stores, and other non-film concerns. Golden said, " 'Stalin's Children' is not going to be merely a bio- graphical presentation of incidents in the life of the most sinister dictator in the history of the world, but will go deeply into the entire Communist- Party mechanism, which has placed Stalin's successors in outright con- trol of all persons and nations be- hind the Iron Curtain." Molotov, Krushchev, Yagoda, Beria and others, in addition to Stalin, will be among the leaders represented in the picture. B&K To Build New PEOPLE Sherrill C. Corwin, president of Metropolitan Theatres Corp., Los An- geles, has been reelected for the third consecutive term as president of Hollywood's Temple Israel. Reelected also as chairman of the board was Steve Broidy, head of Allied Artists. □ R. A. Edmondson, vice-president of Dixie Drive-in Theatres, Atlanta, has been elected to the board of directors of the De Kalb County Federal Sav- ings and Loan Association. □ Ann del Valle, a member of the Cecil B. DeMille publicity staff for the past two years, has been named executive assistant to DeMille in charge of public relations. Miss del Valle succeeds Art Arthur, who notified DeMille last October of his intention to resign in order to return to writing and producing. □ : Leo Wann, former booker for the Sixth Naval District in Charleston, S. C, has succeeded Owen Vaughn as regional booker at the Atlanta, Ga., Buena Vista exchange. Vaughn has joined Paramount as Atlanta ter- ritory manager of group ticket sales for "The Ten Commandments." Theatre in Elgin, 111. Irving Shiftman, 62 CHICAGO, Jan. 8.-Plans are un- derway for the construction of a new motion picture theatre on the site of the 1,000-seat Rialto in Elgin, Illi- nois, destroyed recently in a $250,000 fire, it is announced by John Bala- ban, president of the Balaban & Katz Corp., and president of the Publix Great States Theatres circuit, which operates the house. BOSTON, Jan. 8.-Funeral services for Irving Shiftman, 62, booker and office manager for Distributors Corp. of America, will be held Thursday at the O'Connor Funeral Parlor, Roxbury. He died suddenly at Longwood Hospi- tal from pneumonia. He had been a salesman for Eagle Lion, United Art- ists in New Haven and IFE in Boston before joining DCA this fall. LOOKING FOR SUSPENS "Full measun ip calibre suspense yarn" -the film dail f excitement... superior picture!"-*, j.mh PLAY 'EM SINGLY.. .OR AS A COMBO. RIFIC TICKET-MOVER EITHE AS TH|V Com* Directed NESTERB Motion Picture Daily Wednesday, January 9, 1957 > Push A cade my 'Sweeps 9 Plan Tg fgfjfCfAff TTrt da it (Continued from vase 1) " ■ - +r Austrian Quits Du Mont Post (Continued be ready for distribution to exhibitors "at the earliest possible moment." Al- though COMPO has not officially ac- cepted responsibility for conducting the Sweepstakes, the organization at an earlier joint meeting had joined in the recommendation that COMPO handle all phases of the industry's promotion program. On approval by the constituent member organizations of COMPO, the Sweepstakes program and materials will be immediately turned over to the unit "in whatever stage of devel- opment they are," according to Ta- marin. Tamarin was unable to attend the Monday night joint conference and met yesterday with Robert W. Coyne, COMPO special counsel, to spell out the progress to date of the Sweep- stakes campaign. Golden Jubilee Discussed Roger Lewis, chairman of the MPAA advertising-publicity directors committee, presented details of the rest of the business building projects and proposals to the multi-organiza- tional meeting Monday night, includ- ing the "Golden Jubilee" idea sug- gested by West Coast publicity direc- tors as a counter-proposal to the original MPAA plan. The meeting appointed a sub-com- mittee to work out a complete pro- gram combining the MPAA, COMPO- Theatre Owners of America and "Golden Jubilee" plans into a single program acceptable to all industry representatives. The sub-committee was instructed to report back to the overall committee in two weeks time. Harry Mandel, chairman of the COMPO press relations committee and chairman of the Monday night confer- from page 1) ence, was named head of the new group. Mandel appointed Harry Goldberg, Ernest Emerling, Charles E. McCarthy as COMPO representatives on the sub-committee. Roger Lewis was named ex officio chairman of the MPAA representation on the new group. Si Seadler, Alfred Tamarin, Charles Cohen and Jeff Livingston were appointed by Lewis to represent distribution, and perhaps "one more" representative would be named to the group, he said. Unanimous Approval Required At that time, the results are sched- uled to be presented to the COMPO executive committee. Unanimous ap- proval of the executive board is re- quired under COMPO by-laws for all COMPO projects. This committee met in September and approved the holding of a second Audience Awards campaign this winter. The program was shelved "temporarily," however, and it was voted Monday night to try and integrate the Audience Awards into a yearly industry-wide promotion. Costs for a combined business building program and methods for raising the finances were discussed briefly at the meeting. It was decided that it would be more efficient to table discussions of costs until a specific promotional program was presented and adopted. Top Executives Attend Attending the meeting were Lewis, Mandel, Coyne, Goldberg, McCarthy, Seadler, Walter Reade, Jr., Herman Levy, Joseph Alterman, D. John Phillips, Taylor Mills, Morton Sun- shine, Gilbert Golden, Robert Tap- linger and Jerome Pickman. Tax Reduction (Continued from page 1) 52 per cent corporate tax rate is slated to drop to 47 per cent and excise rates on tobacco, liquor and autos are sched- uled to drop. Many lawmakers feel that if any effort is to be made to give tax relief to small business or to cut other excise rates, it must be done as an amendment to the bill cancelling tire April 1 corporate and excise rate cuts. Urged by Democrats Democratic members of the house small business committee, meanwhile, in their final report for 1956, urged tax relief for small business. They rec- ommended lower corporate tax rates for small firms, easier capital gains and estate tax treatment, and other changes. They also recommended a new Federal small business bank to make capital loans to small firms, that the Small Business Administration be made permanent, that the chairman of Federal regulatory agencies be elected by the other commissioners rather than appointed by the President, and that the anti-trust laws be tighened to protect small companies. Joint RKO, U-I (Continued from page 1) appeared clear that the talks were far advanced and the possibility that agreements had been reached, if not actually signed and sealed, was not dismissed by some of those close to the principals. Daniel T. O'Shea, RKO Radio president, announced a month ago following conferences with Thomas F. O'Neil, RKO Teleradio Pictures president and board chairman, and other company executives at a spe- cially called meeting in Palm Beach, Florida, that RKO Radio was "con- sidering the re-shaping of its entire production and distribution structure to meet changing trends in the for- eign and domestic markets. "Steps to modernize distribution procedures," he said then, "have been under consideration for quite some time. Various plans are under study, including the possibility, even- tually, of aligning some elements of RKO's domestic and Canadian dis- tribution facilities with those of some other organization." Consolidation of distribution such as that reportedly agreed upon now by Universal and RKO, has been dis- cussed by other companies also. NBC's TV Sales Set All-Time Record in '56 The National Broadcasting Co., which observed its 30th anniversary in 1956, has reported that its total dollar volume of sales for the NBC Television Network reached an all-time high, increasing 22 per cent over the previous year. The number of adver- tisers reached a peak of 251 for the year. NBC also scheduled major color TV programs on a regular nightly basis, and it further expanded its lead- ership in the field of color by com- pleting a $12,000,000 color facilities expansion program— with a new $3,- 500,000 color expansion program au- thorized for 1957. Hal Roach Production Totals 110 for Year Hal Roach Studios for the period ended December 31, 1956, produced 110 half-hour television films, in which executive producer Hal Roach, Jr., has proprietary interest. This amounts to a total production expenditure of $4,- 867,000 for the year, according to a report released by the company. From THE DAILY Bureau HOLLYWOOD, Jan. 8 - Ralph B. Austrian today announced resignation as general manager of West Coast operations of Allen B. Du Mont La- boratories, effective Jan. 15. Widely known in picture and tele- vision circles, Austrian was assistant vice-president of RCA Manufacturing Co., and president of RKO Television Corp., before joining Du Mont. He will announce his future plans shortly. Mitchell Appointed John H. Mitchell, vice-president of the American Broadcasting Co., has been appointed general manager of KGO-TV and KGO, wholly-owned ABC-TV and radio stations in San Francisco, it was announced yester- day by Leonard H. Goldenson, pres- ident of American Broadcasting-Para- mount Theatres, Inc. Mitchell will succeed James H. Connolly, Golden- son said. The appointment is effective immediately. One Man's TViews By Pinky Herman Nan Garcia SPECTACULARS and special one-shot programs, inaugurated by NBC in 1953, have enjoyed their greatest success last year, according to that net's researchers, and it's safe to say that they'll not only be con- tinued but rather increased in number. . . . Recommended: Bill Harring- ton's WNEW daily-at-noon warblings . . . George Skinner's morning platter and chatter over WABC. . . . Lanny Ross' CBSongfests every afternoon . . . Jon Arthur's "No School Today" series every Saturday over ABC. . . . Robert G. Furlong, formerly district manager for the North Atlantic Division of Philco, has been named national marketing manager for DuMont radio, TV and recording products. . . . Stubby Kaye, roly-poly star of the Broadway click, "Li'l Abner," has been signed to guestar Sunday on Dinah Shore's NBChevvy-TV'er. ft ft ft Recently on the "Nan Garcia Show" (5:00-5:45 P.M.) over WOR, the talented and lovely Nan interviewed Eleanor Britton, director of enter- tainment for the Moore-McCormack Lines. With Nan, having sung "the Message to Garcia" (y Vega Cigars) around the Globe and Eleanor having sailed more than one million miles during the past 15 years, the program proved to be one of the finest and engrossing travelogues we've ever heard. . . . Allen Swift, emcee of the WPIXilated "Pop-eye Show," has been signed to make a series of comedy platters for ABC-Para- mount Records. . . . Floyd Bowman, in charge of the mail room and page staff at Mutual, has just completed 30 years as a faithful and efficient worker (take a bow, man) . . . Stu Foster, who'll preem Sat. on the new "This Is Galen Drake" TV series over the ABChannel, will entertain hospitalized Vets at the Hospital at 23rd St. tomorrow nite. Bee Walker, co-writer of the smash ditty, "Hey, Jealous Lover," will accompany Stu at the piano. More radio and TV stars should volunteer their services for this fine work. MOTION PICTURE DAILY L. 81, NO. 7 idlings Says: NEW YORK, U.S.A., THURSDAY, JANUARY 10, 1957 TEN CENTS OA to Set Up latform for rbitration MPEA Permit Plan Studied Set Slate [If Meet Here Also on \omotion, Director Plans By LESTER DINOFF heatre Owners of America presi- i t Ernest G. Stellings will meet with iials of his exhibitor association fhin two to three weeks" to pur- i the organization's aim of develop- i! a "program on arbitration so that h with distribution can be inched at the earliest possible date." Sellings, contacted at his Charlotte, h., offices yesterday, said that when (j;omes to New York he will also (Continued on page 6) union Makers Laud 'x's '3 Brave Men' liver 5,000 key opinionmakers ac- limed 20th Century-Fox's "Three lye Men" yesterday at special show- t: in Boston, Detroit and Phila- ohia as part of a 34-city screening iipaign to gain national support for I CinemaScope drama. ! lach city's foremost press, religious, |c and social leaders attended show- (Continued on page 6) [ >wer-Censor-Fee Bill ;-Filing Seen in N.Y. Special to THE DAILY LBANY, N. Y., Jan. 9 - As the slature convened today, there ;e indications the 1955-56 bill to jte profits out of motion picture ;orship in New York State" might reintroduced. he measure, which would amend education law to increase the nsing fee charged by the State (Continued on page 6) television Toddy The Motion Picture Export Asso- ciation's board of directors has ap- pointed a committee of four to study technical aspects of the master global license formula in the light of re- newal of licenses in markets where the plan is in effect. The board appointed Max Green- berg of Warner Brothers, William Pipper of Paramount Pictures, Ber- nard Zeeman of Columbia Pictures and Griffith Johnson of the MPEA to study all aspects of the formula's renewal. . The MPEA directors also discussed the Far East at their weekly meet- ing here this week. They autho- rized MPEA overseas representative Charles Baldwin to go to Turkey to study the effect of taxes on American films being sent into that market and sent newly-appointed Charles Egan, representative in India, to that ter- ritory to get a first hand report on the tax situation. He will leave New York tomorrow for Bombay. Disney Annual Profit Reported Highest Yet From THE DAILY Bureau LOS ANGELES, Jan. 9-Consoli- dated net profit of Walt Disney Pro- ductions for the fiscal year ended September 29, 1956 was the highest in the company's history, Roy O. Dis- ney, president of the company, said today in the annual report to share- holders. Net income was $2,623,541, rep- (Continued on page 6) Peterson Is Sought as T0A Executive Director From THE DAILY Bureau WASHINGTON, Jan. 9 - Civil Defense Administrator Val Peterson, former governor of Connecticut, has been sounded out as to his receptivity to a possible offer to become execu- tive director of Theatre Owners of America, it is reported here. Peterson, who was "boomed" for the TOA post in 1955, will leave here at the weekend for Paris and would not comment on the report. TOA officials in New York, when questioned about Peterson, said that the Civil Defense official "has been interviewed concerning the executive directorship, and is among those un- der consideration." Hollywood Is Happy Over Business Rise By WILLIAM R. WEAVER HOLLYWOOD, Jan. 9-The recent grosses have lifted Hollywood spirits perceptibly. In the proud tradition of an industry famous for making and/or losing money faster than any other respectable business, the person- nel of the production branch of this one has responded like happy children to the reports of brisk box office activ- ity throughout the land. There are, in Hollywood, two sides ( Continued on page 2 ) Adams Looks for Attendance Upswing in '57; Sees Television Building Theatre Audience Special to THE DAILY CLEVELAND, Jan. 9— Horace Adams, president of The Independent Thea- tre Owners of Ohio, looks for an upswing in motion picture theatre attendance on two counts. First that, in his opinion, business hit the bottom last summer and it has to go up. Secondly, that television, with its preponderance of pro- grams of old films, is building a huge potential theatre audience by making "movie fans" of the younger generation. "The public is paying high prices without protest for the big pictures it likes," the head of the state organization declared. Adams, however, criticized the industry's advertising, which, in his opinion, in as "old-fashioned as the old Model T Ford." To correct this, he suggests the infusion of more young blood with consequent new ideas and a new approach. Report Loew's Proxy Fight Averted Now All Management Men but Vogel Being Replaced A tentative agreement on a full slate of 13 Loew's directors has been reached, it was reported yesterday, with the immediate result that the long threatened proxy contest by dis- sident stockholders will have been averted. The slate of nominees for the Loew's board reportedly agreed upon for submission to the annual stock- holders' meeting on Feb. 28 is com- prised of the following: Joseph R. Vogel, president; George (Continued on page 6) Pope Cites Importance Of Moral Laws to Films Special to THE DAILY HAVANA, Jan. 9.— Motion picture art "cannot be conceived on the fringe of moral laws," the Vatican informed members of the International Catholic Film Office by letter at the IFCO's World Congress being held here this week. The meetings will adjourn today. The letter, written by Substitute Vatican Secretary of State Msgr. An- gelo Dell' Acqua and sent in the name of Pope Pius XII, asserted that public opinion can make "exacting demands on the artistic and moral quality of films." He continued that it is "inadmis- ( Continued on page 6) 'IT Takeover of RKO Sales Still in Work Official silence was maintained yes- terday as arrangements for the reported takeover by Universal of RKO Radio sales and distribution continued un- der discussion here. While there were no denials that the talks were in an advanced stage, confirmation that an agreement had been reached and a deal closed still was lacking. The official silence also applied to details of the takeover un- der discussion. Motion Picture Daily Thursday, January 10, PERSONAL MENTION Business Up; Studios Happy ( Continued to the question whether the threat- ened overthrow of the long standing major studio system would be good in the long run for the entertainment motion picture, but the arguments in favor of maintaining the status quo (to use in correct sense a term that's been taking a beating hereabouts for some time) outnumber substantially the arguments against. Emphasize Overhead Charge The attackers of the major-studio system make their most effective point when they mention the overhead charge, running from 40 per cent to 55 per cent in stated instances, as- sessed against each picture. Their next strongest point is registered when they extoll the advantages of freedom from executive supervision. Defenders of the major studio sys- tem are prone to concede the seeming hardship of an overhead charge as- sessed against each picture it pro- duces, but they are prone, too, to break down the charge into items- expert executive administration, costly research from which all in the industry derive benefit, world-wide representa- tion of vast and steady profit to ma- jors and independents collectively — from page 1 ) which add up to total cost hard to shoulder but harder to blow down. To the other complaints against the system raised by its deriders, most ma- jor studios usually find it necessary only to point out that artistic freedom has been enjoyed in major studios from their beginning by men whose work warranted it. The state of independent production of theatrical pictures is in healthy condition and faces no visibly immi- nent dangers more threatening than a possibly pending enactment by the Treasury Department of a rule making the personal corporation subject to same tax as an individual. That ap- pears unlikely enough of enactment. Big-Film Success a Factor By and large, Hollywood feels bet- ter at this year's end than 12 months ago. The big success of the big pic- ture has had a steadying effect on the community. The relative constancy of the 1956 box office level has set at rest certain fears that there might be no bottom at all to the falling market for tickets. For these or other reasons less plainly evident, Hollywood feels bet- ter about 1957. That is about as far as Hollywood can be reported, ever. ...SEW! WIHIM Schedule Talent for Inaugfi A million dollars worth of indli talent will entertain inauguration j istors at the Presidential inauf. festivals and concert, George Mur; in charge of entertainment for! auguration activities announced] Washington yesterday. Enterta will perform at two festivals onil urday night, Jan. 19, one at ! Uline Arena and one at Loew's 0 tol Theatre; at a concert to be I Sunday night at Constitution ]\ and at the four inaugural balls wl will take place Monday night Jan ] Masters of ceremonies for the i! vals will be Wendell Corey, 0 Raymond, William Gaxton and j liam Lundigan. Dancers will incli Ray Bolger, Tony and Sally DeM' and the Stepp Brothers; comedi Phil Silvers, Abbott and Costello, Cannon and Edgar Bergen; sira Dorothy Shay, Kathryn Graji; Theresa Brewer and Pat Boone. ES. GREGG, president of Westrex • Corp., has returned to New York following a vacation in the South. • Mort Nathanson, United Artists publicity manager, has left New York for a Virgin Islands vacation. Milton Schneederman, United Artists manager in Japan, has left New York en route to Los Angeles on his return to Tokyo. • Mrs. Barhara Warner, wife of Jack M. Warner, Warner Brothers executive, gave birth to a girl this week at Cedars of Lebanon Hospital, Los Angeles. Lorraine Sherwood, secretary to John Huston, director, will return to New York from London today via B.O.A.C. Joseph Gould, United Artists ad- vertising manager, will leave here to- morrow for Hollywood. Julie Bass, of Donohue & Coe, has returned to New York from Florida. Lew Grade, British talent agent, will return to London from New York today via B.O.A.C. • Gerald M. Loeb, amusement se- curities specialist for E. F. Hutton & Co., brokers, will leave here today on a motor trip through the South ac- companied by Mrs. Loeb. Cite 6 Para. Managers In Weltner Sales Drive PHILADELPHIA, Jan. 9.-Six Para- mount branch managers from the Eastern half of the U. S. were cited today by Hugh Owen, Paramount Film Distributing Corp. vice-president, as winners in the first phase of the recently concluded "Paramount's Sa- lute to George Weltner" sales drive. The first phase extended from July 1 to September 30 last year. Owen named the managers during the opening session of the company's two-day meeting here of home office executives, Eastern U. S. division and branch managers and field merchan- dising representatives. The managers are: Howard Nicholson, Memphis; Bill Holliday, New Orleans; Ed Chum- ley, Jacksonville; Gasper Urban, Bos- ton; Myron Sattler, New York, and Foster Hotard, Atlanta. Forthcoming Paramount pictures will be discussed at the meeting to- morrow. Newsreel in Color Produced in France From THE DAILY Bureau PARIS, Jan. 7 (By Air Mail) - A full-lengUi newsreel done completely in color has been produced for the first time in French film history by Les Actualities Francaises. The color newsreel was achieved after considerable difficulty, how- ever. Some of the filmed events took place under badly-lighted conditions. Printing of the film presented further difficulties, the process taking as much as five times as long as with black- and-white. Done Experimentally This newsreel was produced experi- mentally but it is hopeful that more color news films may be produced, the company said. If the initial effort is successful, it is anticipated that color newsreels could sometime soon become weekly events. News films are changed twice weekly in French theatres. Columbia Dividend Columbia Pictures Corp. announced that the board of directors at a meet- ing held yesterday declared a regu- lar quarterly cash dividend of $1.06V4 per share on the $4.25 cumulative preferred stock of the company, pay- able February 15, 1957 to stockhold- ers of record February 1, 1957. Hartford Papers Reject Ads for 'Wild Party' The "Hartford Times" and "Hart- ford Courant" have rejected advertis- ing for United Artists' "The Wild Party," which is scheduled to open at Loew's Palace there on Saturday, UA reported here yesterday. The two publications objected to the ad line reading "The new sin that is sweeping America"; to art showing an embrace between stars Anthony Quinn and Carol Ohmart; and to the use and dis- play treatment of the word "shock" in the line, "the shock story behind the rock 'n' roll generation." UA pointed out that the ads were accepted by New York newspapers and in Portland, Ore., where the film opened yesterday. Shirley Yamaguchi Will Welcome Japanese Here Film star Shirley Yamaguchi will be hostess to the delegation of 12 Jap- anese motion picture executives and actresses who will fly here next week to represent their country during Jap- anese Film Week, which will be held January 20 through 25. Miss Yamaguchi, who now lives in New York, will introduce the visiting Japanese film personalities to their American colleagues and members of the press at a series of receptions and luncheons. The main event of the week will Burstyn Presentation Tuesi The Independent Motion Pic Distributors Association of Arm will present the annual Joseph Bui Award for the best foreign-lang^ film of 1956 to the Italian film Strada" at a cocktail party next T day, at the Hotel Plaza here. M Winsten, film critic of the New ) Post, will present the award to B ard Basehart, a star of the film. Albany Union Dispute Sett Picketing has been disconuV and a projected strike called ofi Fabian's Palace Theatre, Albany, Y. following settlement of a cont dispute between management Operating Engineers Local 106, AJ Projectionists and stage hands < tinued to work during the con trove ■ Ingrid Bergman Coming Hi; Ingrid Bergman has informed il Century-Fox that she has accepj the New York Film Critics' invita ji to come to New York to accept t! J annual award for her performance "Anastasia." The actress will ail on Jan. 19 and will return to P,i the next day. be six evening screenings to be I in the Museum of Modern Art Tl tre, of the most recent feature : documentary productions of lead Japanese film companies. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. St Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wea Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, ,| days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Ma Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hei Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a par! Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post 'Office at New York, N. Y., under the aci March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Motion Picture Association of America, Inc. 1600 Eye Street, Northwest Washington 6, D. C. ERIC JOHNSTON PRESIDENT January 2, 1957 Mr. Martin Quigley Quigley Publishing Company, Inc. 1270 Sixth Avenue New York 20, New York Dear Martin: The early reactions to the revisions in the Code appear to be quite favorable and for this gratifying response there can be no doubt that you deserve a good deal of thanks from us all. I know I speak the wishes of everyone on our board when I say that we deeply appreciate your wise counsel in helping us with the revisions. Your suggestions, your contributions, have made it a better document. The Production Code is surely one of the proudest chapters in the whole history of the motion picture in the United States. It was your creation. More than any other single individual throughout the years you made the Code system grow and flourish. From this Code system the industry drew strength and stature. Through the Code system the industry has exercised its responsi- bility to the public in a way unmatched by any other media of communication. That paper you took with you on the train to Hollywood, in the early winter of 1930, has flowered into a system of self- regulation to which every responsible person in our industry adheres and to which I am sure every responsible person will always adhere. In our industry when we think of self- regulation, we naturally think of you. As the New Year begins, let me congratulate you and thank you again. With kindest personal regards, I am, Sincerely yours, Susan Hayward J I IF— When two big stars make their first comedy- and it comes from the company that gave you 'Mister Roberts'- it's bound to be something special] WARNER BROS: TRADE SHOWS JAN. 16th. laughil i of love -n since come grew up! wuh paul Stewart • JIM backus • Written by ROLAND KIBBEEanT ALBANY 20th Century*Fox Scr*ening Room I0S2 twsy 2:00 P.M. ATLANTA 20th Ctnlurf-Fsx Screening Ri»m 1»7 Wollon St. N.W. • 2:00 P.M. BOSTON 20th Century-Fox Screaning Room 115 l.oy • 2:15 P.M. BUFFALO Motion Picture Opsislsn Hall m Peorl St. • 8:00 P.M. CHARLOTTE 20th Century-Fox Screening Room 308 S. Chord) St. ■ 2:00 P.M. CHICAGO Warner Streening Room 1307 So. Wabash A>». • 1:30 P.M. CINCINNATI RX0 Palace Th. Screening Room 12 E. olh St. ■ 8:00 P.M. CLEVELAND 20th Century-Fox Screening Room 221? Payne Aft, ■ 2:00 P.M. DALLAS 20th Century-Fox Screening Room 1803 Wood St. ■ 2 00 P.M. DENVER Paramount Screening Room 2100 Stool Si. • 2:00 P.M. DES MOINES 20th Century. Fox Screening Room 1300 High SI. ■ 12:4$ P.M. DETROIT Film Exchange Sc. Rm. 2310 Cost Aft. • 2:00 P.M. INDIANAPOLIS Unifeuot Screening Room 517 No. Illinois St. ■ 1:00 P.M. JACKSONVILLE Florida Theatre lldg. Sc. Rm. 128 E. Fonyth St. ■ 2 00 P.M. KANSAS CITY 20th Cenlury-Fox Scree 1720 Wyondotte Sl.'llfl LOS ANGELES Fox Weilcoait Sc. Rm. ■ 1837 So. Vermont AwjS id EM are L 5eci?et uglas affair it's the story ang- I* Produced by MARTIN RACKIN • MILTON SPERLING Supervising Producer • Directed by H. C. POTTER • > MINNEAPOLIS NEW ORLEANS OKLAHOMA PHILADELPHIA PORTLAND m| Screening loom Warner Screening Room 20th Century-Fox Screening Room 20th Century-Fox Screening Room Warner Screening Room Star Screening Room I 3:00 P.M *" 1000 Currie Ave. North • 2 00 P.M. 200 S. liberty St. • 2 00 P.M. 10 North Lee St. • 10:00 A.M. 230 No. 13th St. • 2 00 P.M. *25 N.W. 19th Ave. ■ 2 00 P.M K NEW HAVEN NEW YORK OMAHA PITTSBURGH SALT LAKE CITY hf Screening loom j£ Stanley Warner Screening Room Home Office 20th Century-Fox Screening Room 20th Century-Fox Screening Room 20th Century-Fox Screening loom Egyptian Theatre fi t Ave. * 1:00 P.M. Jp 70 College St. • 1:30 P.M. 321 W. 44th St. ■ 215 P.M. 1502 Davenport St. - 1:30 P.M. 1715 Blvd. of the Allies - 1:30 P.M. 216 East 1st South • 1:30 P.M. 2:00 P.M. SAN FRANCISCO ST. IOUIS Republic Screening Room S'renco Screening Room 221 Golden Gate Ave. > 1:30 P.M. 3143 Olive St. • 100 P.M. SEATTLE WASHINGTON Stanley Warner Screening Room UthtE. Sts. N.W. • 10:30 A.M., 4> Motion Picture Daily Thursday, January 10, 1957 Proxy Fight TOA Sets Arbitration Plan Disney Profit (Continued from page 1) Killion, Frank Pace, Jr., George Brownell, William Parker, and J. L. Sullivan, all of whom currently are board members; Joseph Tomlinson, described as the largest individual holder of Loew's stock and leader of a dissident faction; Stanley Meyer, Ray Lawson and Fred Florence, nominees of Tomlinson's; Howard Cullman, honorary chairman of the Port of New York Authority and former receiver for the Roxy Theatre here; James Bruce, chairman of National Dairy Products Corp., and K. T. Keller, for- mer head of Chrysler Corp. The last three reportedly were agreed upon by both sides tentatively yesterday. Management Formerly Had 6 This arrangement would leave Vo- gel as the sole management member of the board which heretofore has had six such members. They were, in ad- dition to Vogel, C. C. Moskowitz, treasurer; Charles M. Reagan, distri- bution vice-president; Arthur M. Loew, International president; How- ard Dietz, advertising-publicity vice- president, and Benjamin Melniker, at- torney. Tomorrow is the deadline for own- ers of stock who will be qualified to vote at the Feb. 28 meeting. Holders of stock acquired after tomorrow will not be eligible to vote. ( Continued confer with the TOA committees charged with obtaining the services of an executive director and putting into operation the TOA business building program which the Council of Motion Picture Organizations has been asked to conduct. He said that in his talks here, "I hope to further plans for getting an industry arbitration system into actual operation. I do not know whether or not Allied States Association has de- veloped a platform on arbitration thus far. They are welcome to come in and meet with us on this at any time." Berger Statement Recalled Stellings had said early last month, that TOA would launch talks on arbi- tration in mid-January with or with- out the participation of Allied, which has indicated that it would cooperate. Allied leader Benjamin Berger recent- ly stated that new efforts to launch an arbitration program were to be ex- plored in meetings between officials of both groups early this month so that a report by the Allied arbitration com- mittee could be made at the Allied board meeting next month. The Allied arbitration committee is composed of president Rube Shor, general counsel Abram F. Myers and Abe Berenson. Theatre Owners of America has not appointed its commit- tee on arbitration thus far, Stellings 5© THE SEVENTH ANNUAL COMMMON BREAKFAST for Catholic people of the motion pic- ture industry in the New York area will be held Sunday, February 3. Mass at nine o'clock at St. Patrick's Cathedral, with breakfast immediately following in the Grand Ballroom of the Hotel Waldorf-Astoria. For information and tickets, com- municate with the member of the Sponsoring Committee in your office, or Miss Marguerite Bourdette, Room 1107, 1501 Broadway. Tel.: BRyant 9-8700. (Tickets $3.75 each) from page 1 ) said, but he has indicated in the past that among its membership would be general counsel Herman M. Levy and Mitchell Wolfson. Stellings is also anxious to get the TOA business building program, "or the programs advanced by the Motion Picture Association of America" un- derway. He said that he hopes to sit down while in New York to discuss with officials involved ways and means of getting the plans into operation on their own or merging into one industry program. Commenting on the TOA search for an executive director, Stellings said that to the best of his knowledge, no one person has been selected for the post even though the TOA committee, Levy and Walter Reade, Jr., have had conferences with a number of execu- tives seeking the position. Pope Cites Importance ( Continued from page 1 ) sible to show films to certain cate- gories of spectators under trie pretext that they are studies, while the same films have been judged bad or harmful for them. It is likewise inadmissible to show films to children which have been intended strictly for adults." The chief aim of the IFCO meet- ings has been to find effective means of encouraging the interest of exhibitors and the public in productions of high moral and artistic calibre. Msgr. Dell' Acqua encouraged the IFCO to found groups in schools and in adult circles which would concern themselves with a proper evaluation of the moral tone of motion pictures. First on U.S. Soil Opened Jan. 5, this is the first World Congress ever held on Ameri- can soil. Among representatives from the U.S. at the meetings were John A. Vizzard, assistant administrator of the Motion Picture Production Code Administration, and Robert Corkery, vice-president of the Latin American division of the Motion Picture Export Association of America. Father Andre Deskur, assistant sec- retary of the Pontifical Commission for Mo\ies, Television and Radio is representing the Vatican at the Con- cress. The Latin American Union for the Production and Distribution of Films has been meeting here simul- taneously with the IFCO. This or- ganization will put decision of the World Congress into effect in the American countries. 'Three Brave Men' ( Continued from page 1 ) ings of the Herbert B. Swope, Jr. production, which is being previewed to similar groups across the country through next Tuesday. Prior to the screenings, 20th Century-Fox repre- sentatives invited the opinionmakers to rally their organizations behind lo- cal engagements of the drama. Reactions to the film were enthu- siastic in every situation, it was said. ( Continued from page 1 ) resenting $2 per common share on the 1,305,680 shares outstanding as of September 29 last, compared with a 1955 net profit of $1,352,576 which was equal to $1.04 per share after giving effect to the two for one stock split effective August 20, 1956. Gross income for the year amount- ed to $27,565,394 as compared with $24,638,652 in 1955. Film rentals were $15,054,742, down $2,615,341 from last year's all time high of $17,670,083. However, income from television and other activities more than offset the decline in film rentals. Television income rose to $6,996,890, up $4,444,378 from 1955, primarily as a result of launching the daily Mickey Mouse Club Show in Octo- ber 1955, Disney said. Publications, character merchandising, music and all other ancillary activities combined to gross $5,513,762, up $1,097,705 over the preceding year. Disneyland Separate Disneyland Park, in Anaheim, Cal., opened to the public on July 18, 1955. Accumulated retained earn- ings of Disneyland, Inc. to Septem- ber 30, 1956 were $617,929 after deducting $887,692 pre-opening ex-' penses, $2,304,029 depreciation and $649,400 provision for income taxes. Walt Disney Productions owns 34.48 per cent of Disneyland, Inc., owner and operator of Disneyland Park. Walt Disney Productions does not consolidate the accounts of Disney- land, Inc. with its own. Lower-Censor-Fee Bill ( Continued from page 1 ) Education Department's motion pic- ture division from three to four dol- lars for each thousand feet of orig- inal film, and to reduce the charge for prints from two dollars a thousand feet to four dollars for "each addi- tional entire copy," was vetoed by Governor Harriman last April. Passed by both houses, with Sen. Joseph Zaretzki, of Manhattan (new leader of the Democratic minority in the Senate), as co-sponsor, it drew a veto from the Governor because it would result in the loss to the state of $285,000 per year in fees, Harriman stating "this loss of revenue is not taken care of in the budget enacted by the legislature." AFL Film Council Unit Withdrawn from MPIC ~ HOLLYWOOD, Jan. 9-The AFL Film Council last night voted to withdraw its unit membership in the Motion Picture Industry Council in order to concentrate more intensely on labor matters. Several constituent organizations are expected to follow the example set by the Screen Actors Guild and Screen Story Analysts, which belong to MPIC individually as well as to the Council. Thursday, January 10, 1957 Motiqn Picture Daily REVIEW: Three Brave Men 20th Century-Fox — CinemaScope Television Today The semi-documentary film, one in which a true story is identified as such at the beginning and is then told primarily in fictional format, has become one of the great Hollywood traditions. In making such 20th Century-Fox has been a leader with such memorable pictures as "Boom- erang," "The House on 92nd Street," and "Call Northside 777," to name only three. This is the honorable— and potentially profitable- category in which to place producer Herbert B. Swope, Jr.'s "Three Brave Men." The subject matter of this film is extremely topical; it is the application of the Federal Government's security program to detect subversives ! within its own ranks. Narration at several points in the picture makes it plain that the program, while not without flaws in its formative j period, has been eminently successful in exposing disloyalty. But the I case presented in "Three Brave Men" is one in which a mistake was ! made. It is "inspired" by the real-life story of Abraham Chasanow j (called Bernard Goldsmith in the film), a Navy Department employee ! who was falsely accused of disloyalty, discharged from his position, and jput through the agonizing ordeal of proving his innocence not once but twice. The case of Chasanow was recounted in a series of newspaper articles I written by Anthony Lewis, which won a Pulitzer Prize. It is these ! articles which Philip Dunne employed as the basis for his script, and he has done a remarkable job in choosing and arranging the salient ; details in dramatic form. His script, while impressive in its array of the factual data involved, never loses its grip on the "human element," which makes of "Three Brave Men" a moving emotional experience. In this latter factor Dunne, who also directed, has been immeasurably ! aided by a well-chosen cast. Ernest Borgnine brings great humanity 'and sympathy to the role of Goldsmith; this is his best part since "Marty" and he has made the most of another rare opportunity. Equally good is Ray Milland, as the lawyer who takes the case and continues to ! press it in the face of severe setbacks because he believes in his client's innocence. The third of the "brave men" is Dean Jagger, who portrays | an Assistant Secretary of the Navy who is willing to admit that a I terrible mistake has been made. All of the other actors are good, too— notably Virginia Christine as Borgnine's wife; Warren Berlinger as his son; and Nina Foch as a lawyer for the Navy in the case. The picture was photographed in CinemaScope and black-and-white, the latter being most appropriate for the theme. I Running time, 88 minutes. General classification. For January release. Richard Gertner Italy's '56 Grosses Total $230 Million From THE DAILY Bureau ROME, Jan. 9-The global gross receipts of foreign and native pictures in Italy in 1956 is estimated at 120 billion lira (about $230,000,000). ;.This represents a three per cent in- crease from the 1955 figure of 117 billion lira. The share allotted to American production is estimated at 72 billion lira ($115,000,000) or about 60 per cent of the global re- ceipts. The receipts of the Hollywood production output had been 67.5 bil- lion lira in 1955, representing 58 per cent of the global gross income in that year. Considering that in Italy only 23 per cent of the price of the ticket goes to the producer-distributor, the gross price of American production in Italy can be estimated at close to $50,000,- 000 in American money, including pictures released by Italian compa- nies. To be subtracted from that amount are customs duties, taxes on dubbing, expenses for the American representatives in Italy, and advertis- ing expenses. TEASERETTES PREVUEh FAMOUS FOR Frederick Prods, jy MANY IISFSf „ „ FILMACK MANY USES! Those 3 frame trailers feature art back, grounds, photos and compelling off-stage voice! NO CONTRACTS, NO RETURNS! fcfzsS 1 each/ 1327 S. WABASH CHICAGO 5. ILL. BROOKVILLE, N. Y., Jan. 9 - Frederick Productions Inc. is the name that has been given to the new film production company formed by Dino DeLaurenths, Italian producer, and Ralph B. Serpe. The co-produc- tion firm will have its American head- quarters here. Hearings Due on TV Allocations by FCC From THE DAILY Bureau WASHINGTON, Jan. 9-The Se- nate Commerce Committee will prob- ably hold hearings late this month on the progress the Federal Communica- tions Commission has made on TV al- location problems. FCC members will be called on to explain developments since Congress was adjourned last summer. Right now, this is the only congres- sional hearing on the horizon affect- ing the television industry. Of course, others will likely shape up as the ses- sion advances. Expect Report Next Month The Senate Committee will prob- ably have ready sometime in Feb- ruary a report on its work in the TV field last year. Sometime in February is also the target date for die House Judiciary subcommittee to have ready its report on its 1956 hearings on monopoly problems in television broadcasting. Right now, the House subcommittee has no plans for fur- ther TV hearings, though members and staff officials will continue to keep an eye on the industry. The Senate Small Business Commit- tee hopes to get around to some hear- ings on the problems of small day- time radio stations. Commerce Group Hearings Set The House Commerce Committee will hold hearings as the session goes on on particular broadcasting bills, but right now has no plans for any overall look at the industry. Tax relief for UHF broadcasters, via elimination of the federal excise tax on all-channel TV sets, will be con- sidered by a House Ways and Means subcommittee during the coming weeks. The Treasury continues to op- pose this change, however, and the final outcome is uncertain. 1956 Was Good Year For WCBS-TV: Digges "The year 1956 has been an excep- tionally good one for WCBS-TV," Sam Cook Digges, the station's gen- eral manager has reported in a year- end statement. "The progress we've made in the past 52 weeks has built a firm foundation for even greater station leadership in 1957," he as- serted. As in past years, WCBS-TV ( Chan- nel 2) held its own among New York's seven television stations, he said. He noted that WCBS-TV post- ed a 19 per cent increase in total revenue for 1956 over 1955. The sta- tion worked with more than 150 dif- ferent organizations in devoting time and facilities to public service pro- gramming of an educational, re- ligious, civic or charitable nature, an increase of $1,012,370. Who's Where Marilyn Arbetter has been named copy supervisor in National Telefilm Associates' promotion department. Her initial assignment will be the preparation of press, promotional and showmanship material for NTA's newly-acquired package of 78 feature films from 20th Century-Fox. □ Guild Films has announced the re- signation of Aaron Katz as vice-pres- ident and treasurer. He continues to serve on the board of directors. □ Larry Menkin, TV writer-producer and recently programming chief of DuMont and New York's WOR-TV, has joined Ziv TV programs. His first telefilm assignment will be with pro- ducer Leon Benson's "West Point" unit, where he will script several of the upcoming episodes. □ Richard Carter has been named a vice-president of Cleary-Strauss & Irwin, national publicity firm with headquarters in Los Angeles. Carter will headquarter in Hollywood as account supervisor on television and motion picture accounts, starting January 28. □ John B. O'Connor has been named National Sales Representative for TNT Tele-Sessions, Inc., affiliate of Theatre Network Television, Inc., and leading company in closed-circuit TV for business and industry. O'Con- nor was formerly audio-visual project supervisor in the advertising and sales promotion department. Trans-Lux TV Corp. Made Separate Division Trans-Lux Television Corp., a sep- arate division of the Trans-Lux or- ganization, has been set up to market the Britannica Films. The new unit announces that its complete film library amounts to far more than the 650 odd titles in earlier estimates. Overlapping of subjects, which will permit one film to be used several times in different series, gives nearly unlimited extensibility to the number of uses. The company also announced that some 22 programming titles have been chosen by Trans-Lux as a more or less arbitrary way to break up the library of film shorts into more wieldy groups. Starr on WOR Martin Starr, Mutual Broadcasting System commentator whose "Here's Hollywood" is a weekday morning network program of Miles Labora- tories, is now being aired in the New York area over WOR from 4:55-5:00 P.M. OH MEN ! OH WOMEN ! in CINEMASCOPE COLOR by DE LUXE • Produced and Directed by NUNNALLY JOHNSON From the Play Produced by CHERYL CRAWFORD MOTION PICTURE DAILY 81, NO. 8 |7's Favorites NEW YORK, U.S.A., FRIDAY, JANUARY 11, 1957 TEN CENTS Playhouse 90' ioted Best in 16 'Fame' Poll y.tics Select Allen lampion of Champions By LESTER DINOFF television's greatest year, from an gience's standpoint, was attained V1956, according to editors, critics t[ columnists of American newspa- I: and magazines who participated Study SIMPP Operations Abroad for This Year Conferences between officials of the Society of Independent Motion Picture Producers and their members and representatives have been taking place here in regard to SIMPP's pro- gram and operations abroad this year. Conducting the conferences for SIMPP are Marvin L. Faris and Jack Lamont, who will leave here on Mon- day for Paris to set up a SIMPP of- fice there. Faris said here yesterday that the SIMPP program for 1957 was worked out in conferences held in Florida last week between president Ellis G. Arnall, Lamont and himself. He said that the program includes activity on the sale of SIMPP members' film product to Iron Curtain countries. Depinet New Pioneer Head Ned E president Pioneers, lartin Manulis Steve Allen 1th e eighth annual Television To- • and Motion Picture Daily poll I Fame Magazine, which saw the S umbia Broadcasting System's show, jiyhouse 90," voted the Best Net- rk Program of 1956. "he electors also voted this "Cham- n of Champions" show as the Most ique New Program and the Best imatic Program of the vear just fed. iharing the top honors in television 19,56 was NBC-TV's Steve Allen, (Continued on page 6) ime Television Poll suits On Page 8 The complete results of the voting (TELEVISION TODAY and MO- IDN PICTURE DAILY's eighth an- al poll for FAME MAGAZINE are blished on page 8 of this issue. st, second and third place winners ij all categories of the poll are re- j-ted. Pictures of the winners will I found on page 6. WB to Construct New TV Building in Feb. fxcm THE DAILY Bureau BURBANK, Calif., Jan. 10 - Plans have been completed for immediate start on a major building program at the Warner Bros. Studio here to pro- vide space and production facilities for the company's expanding televi- sion activities, Jack L. Warner, WB president, announced yesterday. Construction will start early in (Continued on page 2) Ned E. Depinet president (( Depinet has been elected of the Motion Picture Inc., and the Foundation of the Motion Pic- t u r e Pioneers, Inc., succeeding the late Jack Colin, it was announced here yesterday f o 1- 1 owing a meet- i n g of t h e groups' board of directors. Colin, w h o was the founder of the Motion P i c t u r e Pio- neers and its for the past 17 years, since Continued on page 2 ) See loew's Directors Slate Set By Monday Loew's board of directors at a meeting here Monday is scheduled to complete the selection of a full slate of directors to be submitted to stock- holders at the annual meeting on Feb. 28. A tentative agreement on a slate of 13 nominees for the board was upset (Continued on page 2) Fabian Reports Stanley Warner Weekly Gross All -Time High Notes Rise; Quarter Income at $27,169,000 Detroit Showmanship Winner Has New Idea: A 'Hall of Fame' for Hollywood's Greats Special to THE DAILY DETROIT, Jan. 10-Alice Gorham, publicity director for United Detroit Theatres and a Quigley Showmanship Awards winner, has come up with a new showmanship idea to help the motion picture industry nationally. Mrs. Gorham said: "There are different kinds of Halls of Fame. Baseball has one— why shouldn't there be a Hollywood Hall of Fame?" No sooner said than done. On Tuesday the Michigan Theatre, UDT showcase, blazoned forth with two dis- plays—one with 57 male stars, and one with 57 female stars along with printed ballots asking patrons of the theatre to name their "King and Queen" for a potential Hollywood Hall of Fame. No prizes were offered as it is not a contest. The effort is being made at this time merely to determine the interest of patrons. On the basis of one day's returns over 10,000 filled-in ballots per week are expected. Alice Gorham Special to THE DAILY WILMINGTON, Del., Jan. 10.-A week by week improvement in Stan- ley Warner theatre box office receipts since the first week of No- vember, as compared with last year, with the week end- ing Jan. 5 show- ing the larg- est income for any one week since the or- ganization o f the circuit, was reported to stockholders to- S. H. Fabian day by S. H. Fabian, president of the Stanley (Continued on page 12) Para. Studio Meetings Scheduled Next Week Special to THE DAILY PHILADELPHIA, Jan. 10-Holly- wood studio conferences early next week will follow the first part of Para- mount's 1957 national sales meeting held Wednesday and yesterday at the Warwick Hotel here. Leaving New York by plane at the weekend for the coast will be Barney Balaban, president of Paramount Pic- tures; Paul Raibourn, vice-president; (Continued on page 12) Set 24 Chairmen of '57 Brotherhood Drive Twenty-four theatre officials in as many key cities have accepted posts as area exhibitor chairmen of the amusement industry's Brotherhood Drive for 1957, it was announced yesterday by William J. Heineman and Spyros S. Skouras, national co- chairmen of the inter-faith effort, (Continued on page 12) 2 Motion Picture Daily Friday, January 11, 1! PERSONAL MENTION pHARLES M. REAGAN, M-G-M ^ vice-president and general sales manager, has returned to New York from the Coast. o Arnold M. Picker, United Artists vice-president in charge of foreign distribution, and Charles Smadja, vice-president in charge of foreign production, will return to New York today from Paris. • Alex Harrison, 20th Century-Fox general sales manager, and C. Glenn Norris, Central-Canadian division manager, will return to New York to- day from Toronto. • William Dozier, RKO Radio vice- president in charge of production, has arrived in New York from the Coast. • Leo F. Samuels, Ruena Vista president and general sales manager, and Charles Levy new ad-publicity director, left New York yesterday for the Coast. • Charles (Bud) Rarhy, vice-presi- dent in charge of television operations for Loew's, Inc., is in Hollywood from New York. • Charles Boasberg, Paramount's supervisor of worldwide sales for "The Ten Commandments," returned to New York yesterday from Philadel- phia. • Charles Simonelli, Universal Pictures Eastern advertising-publicity manager, is in Marietta, Ohio, from New York. • Maurice (Red) Silverstein, who handles outside productions for M-G-M, will leave here over the week- end for the Coast. • Mae Bagwell, secretary to Hiller Innes, Paramount Eastern production executive, will be married on Sunday to Norman Thomas Buchbinder. • Herman Kass, Universal Pictures Eastern exploitation manager, is in Philadelphia today from New York. 'Barretts' to M. H. M-G-M's "The Barretts of Wimpole Street" with Jennifer Jones, John Giel- gud, Bill Travers and Virginia Mc- Kenna will open at the Radio City Music Hall on Thursday. Robert Kane Dies; Industry Pioneer Special to THE DAILY HONOLULU, Jan. 10 - Robert T. Kane, former industry executive and producer, died of a cerebral hemor- rhage at a Waikiki hotel here last Saturday. Kane, who established United Studios, now Paramount, in 1917, had been living here since un- dergoing an operation for a thyroid condition last March. He was 67. A na-tive of Jamestown, N. Y., he studied civil engineering but turned to theatre management and then en- tered motion picture production for the states rights market. He enlisted as a private in the U.S. Army during World War 1, rose to captain, and won the DSC, the DSM and the Bel- gian Croix de Guerre. He was ap- pointed general manager of production for Paramount Publix after his sep- aration. In 1930 he organized the Paris office of Paramount, and in 1933 went to Fox in that city. Was in Britain for Fox He travelled to Hollywood as a Fox producer, then to England in 1938 as managing director of 20th Century-Fox production there. He resigned in February, 1944, to form Robert T. Kane Productions at Eagle Lion Studios. He is survived by his widow, of New York, and two sisters, Mrs. Wil- liam Brophy, of Louisiana, and Mrs. C. B. Reynolds of Menlo Park, Calif. Climes Will Highlight Allied Drive-In Meeting CINCINNATI, Jan. lO.-Clinics on motion picture trade practices and buying and booking of films will high- light the fourth National Allied Drive-in Theatre Convention to be held Jan. 29-31 at the Netherlands Plaza Hotel here. The convention, which will feature the latest drive-in equipment, will be followed by the Allied States Asso- ciation of Motion Picture Exhibitors board of directors meeting. The convention will also feature sessions on the latest methods of op- eration, advertising methods adapted to the present market, advanced tech- niques on concession management and various means of increasing box office receipts. Depinet Elected ( Continued from page 1 ) the organization's inception, died here last December. The board of directors also elected William J. German as treasurer of the Pioneers and George Dembow was made secretary. A. Schneider, Charles Alicoate and Dembow were added to the board. Republic Board Meets; No Statement Issued The board of directors of Republic Pictures met here yesterday to dis- cuss current company affairs and re- portedly to consider dissident stock- holder proposals. No details on the actions and dis- cussions by the Republic directors were immediately available as the board meeting continued to a late hour yesterday. It was indicated that a statement may be forthcoming to- day from the company. '(/' Prefers Leasing to TV Rather Than Sales Universal Pictures is not interested in selling its film library to television for a lump sum, but prefers to lease its product for income over a period of years, president Milton R. Rack- mil said in announcing that 1957 net income for Universal and Decca Rec- ords, Inc., which owns 80 per cent of the film company's stock, will sur- pass 1956 figures considerably. Even though the fiscal year for Decca ended on Dec. 31, 1956, in- dications are that profit climbed to around $2.75 a share, a new high from die $2.37 in 1955, Rackmil said. The figures include the undis- tributed earnings of Universal Pic- tures Co. Decca now owns 80 per cent of Universal's common stock, six per cent more than at the close of 1955. Earnings for the film company for the fiscal year ended last Nov. 3 were approximately four million, or slightly better than $4 a share on the 927,000 common shares outstanding. In the preceding year, profit was $4,018,625, equal to $3.71 a share on the 1,020,089 shares then out- standing. Ginsberg Appointed Richard Brandt, president of Trans- Lux Television Corp. and Trans-Lux Distributing Corp., has announced that Sidney Ginsberg has been pro- moted to a new post, that of assistant to the president. Ginsberg has been a member of the Trans-Lux organiza- tion for 15 years and most recently assisted in forming the new distribu- tion company. In his new position, he will be in charge of promotional activities and will act as liaison be- tween the various sales offices of both organizations. Broidy Meeting Press Steve Broidy, president of Allied Artists Pictures, will hold a press conference at 11 A.M. today to dis- cuss his company's domestic and for- eign plans for the coming year. Loew's Boarc ( Continued from page 1 ) when two of them announced fji would be unable to serve and caui their names to be withdrawn from list of candidates. They were How Cullman and James Bruce, previoi agreed upon by the Loew's board i Joseph Tomlinson, largest individi stockholder in Loew's. Tomlini heads a dissident stockholder fact which had threatened a proxy fiii! up to the time diat tentative agi! ments were reached on the slate new directors, at least five of wh'j were proposed by Tomlinson, inclv ing himself. Loew's officials and Tomlinson r again yesterday but made no sw ment afterward except to annoui' that the company's board of direct would meet again on Monday ! which time management expects to.1 able to announce the full slate of lj rectors for consideration at the annii meeting. Ownership 'Record Date' Reachej Today is the record date for own ship of stock that may be voted the Feb. 28 meeting. Meanwhile, it was indicated tT the conferences concerning the n< slate of directors have delayed 1 divorcement work scheduled to completed by Feb. 7 with the res that Loew's may be obliged to pe tion the Federal court for additkn time in which to separate the picti company from the theatre compa and issue new securities in both stockholders. W. B. to Construct (Continued from page 1 ) February on the first building, a tw story and parking level structure ultra-modern design to be built at estimated cost of $600,000. Occup ing 135 by 240 feet in the northe; section of the Warner Bros. Studii this building will contain 26 offi suites with a total of 130 spacio offices. It also will house 26 ful equipped film editing rooms and fo complete projection rooms. Further plans, Warner said, ci for an additional building to enlar the studio's present television ai laboratory structure on the nor side of Warner Blvd., across from tl main studio property. NEW YORK THEATRE — RADIO CITY MUSIC HALL — Rockefeller Center MARLON BRANDO • GLENN FORD MACHIKO KYO starring in ClnemiScopi and METR0C0L0R in "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE and THE MUSIC HALL'S GREAT HOLIDAY SHOW MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stoi Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weavi Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bi nup. Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Siij days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Mart Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herai Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. day, January 11, 1957 Motion Picture Daily 3 U.K. Rural Theatres PFflPLE 0n Way 0u,'; Meun Dave Friedman of Paramount's Jicago publicity staff is leaving the Iprpany Saturday to operate Apex 6,347 6,749 Criterion Stanley-Warner Beverly Hills Ohio Astor Keith's Randolph McVickers Madison University Olympia Beach Capitol Grand New Century New York Los Angeles Cleveland Boston Washington Philadelphia Chicago Detroit Toronto Miami Miami Beach Montreal Cincinnati Baltimore Buffalo 8 weeks 7 weeks 7 weeks 6 weeks 6 weeks 6 weeks 6 weeks 6 weeks 6 weeks 3 weeks 3 weeks 2 weeks 2 weeks 2 weeks 2 weeks AVERAGE PLAYING TIME: 4 4/5 WEEKS ■ rk SALE OF TICKETS ! Jeleulsion Motion Picture Daily Friday, January 11, 19 J '56 TV Poll (Continued from page 1) who was named Best Television Per- former in the "Champion of Cham- pions" class. Last year's winner Phil Silvers was picked as the Best Come- dian of the year, while his CBS-TV show, "You'll Never Get Rich," was selected as. the Best Comedy Show and Best Filmed Comedy Series of 1956. Lucille Ball and Desi Arnaz, stars of CBS-TV's "I Love Lucy," continue popular with the critics of the nation, the poll reveals. Miss Ball, in her own right, was selected TV's Best Comedienne of 1956, and with her husband, was voted Best Comedy ■ Team honors, an honor which last vear was bestowed upon George Bums and Gracie Allen. Nanette Fa- bray and Miss Allen were runners-up to Miss Ball in the poll's Best Come- dienne categorv, while CBS-TV's Jackie Gleason ' and NBC-TV's Sid Caesar were right behind Silvers in the Comedian class. Gleason and Art Carnev received honors in the Best Comedy Team voting behind the Burns and Allen combo, with "Cae- sar's Hour" and "I Love Lucy" coming up for mention in the comedy show category. Ed Sullivan Third Last year's winner in the "Champion of Champions" classification of Best Network Program, CBS-TV's "The Ed Sullivan Show," dropped to third place in the Best Network Program voting, but for the third year in suc- cession retained its Best Variety Pro- gram honors. ABC-TV's "Omnibus" received second place honors in the Best Network Program voting. In the "Champion of Champions" Best Television Performer classifica- tion, the 1955 winner, Silvers, was runner-up to this year's victor, Allen, with NBC-TV's Perry Como gaining third place here. Hackett 'Most Promising' Buddy Hackett, star of the NBC- TV half-hour live program produced by Max Leibman, "Stanley," was selected by the editors, critics and columnists as the Most Promising New Male Star. Female honors went to Miss Erin O'Brien. Also honored in this voting category were Paul New- man and Sal Mineo, who commute be- tween television and motion pictures, and Janet Blair, of "Caesar's Hour" and Natalie Wood, of motion picture reknown. The NBC-TV Steve Allen Show, which has been competing this past season against "The Ed Sullivan Show" on Sunday evenings, was sec- ond best in the Variety Program vot- ing, while the Perry Como Show was next best liked. NBC-TV's "Producers Showcase," a once-monthly presentation, was named by the balloteers as the Show Making the Most Effective Use of Color in 1956. NBC-TV's Matinee Theatre and the NBC television "spec- taculars" were next in line for the top honor. The balloting jn the musical cafe- Television's Best of 19 & Phil Silvers Erin O'Brien Buddv Hackett Loretta Young Mort Abrahams Prod., Produce* Showcase Desi Arnaz & Lucille Ball Perrv Como Tennessee Ernie Ford Dinah Shore Douglas Edwan Mel Allen Ed Sullivan George Fenneman Howard Barlow Cond., Firestom Hour Hal March John Daly Lawrence Spivak, Prod., Meet The Press Alfred Hitchcock Garry Moore gories was quite healthy and close at times, but the "Fame" poll in the end revealed that Como was once again the Best Male Vocalist and that Dinah Shore retained her laurels as Best Fe- male Vocalist on television. Eddie Fisher and Rosemary Cloonev were hot on the heels of the 1956 title- holders, ending up in second place in the balloting. In the musical show classifications, ABC-TV's half-hour long weekly presentation of the "Voice of Firestone" was again recognized as the winner in the classical division while NBC-TV's Tennessee Ernie Ford show swept the honors as the Best Popular Musical Show. Alfred Hitchcock's weekly CBS-TV show came in for much applause as the Best Mvsterv Program of 1956, according to the "Fame" voting, with NBC-TV's "Dragnet" and CBS-TV's "Lineup" coming in close behind. "Climax" and "Studio One," both of CBS-TV, were second and third respectively in the Best Dramatic Pro- gram voting. Quiz programs and panel discus- sion shows came in for recognition in the Television Today-Motion Pic- ture Daily - Fame contest as NBC- TV's "Meet the Press' was voted the Best Panel Discussion Program 1956, with ABC-TV's "Press Confe ence" and CBS-TV's "Face the Ni tion" voted second and third honoi "The $64,000 Question" was name the Best Audience Participation sho\ while "What's My Line" was vote the Best Panel Quiz Show of the yea Both are CBS-TV. Best Children Programs hono was swept by ABC-TV's "Disneylanc and "Mickev Mouse" shows, wii CBS-TV's "Captain Kangaroo" takir third-place honors. NBC-TV's Geor; Fenneman was voted television's Be (Continued on page 12) • / Written on the Wind TECHNICOLOR _ All-time house record first and second weeks Joy Theatre, New Orleans • • • Record openings Erie, Pa., Jackson- ville, Miami. Topping "Glenn Miller" and "To Hell and Back" in Ft. Wayne, Denver, Topeka, Baton Rouge. Many others. 2nd week TOPPING first week in ^ mm mm M mmmm H m m m m mm, mm mm mmm mMMMM MHHMlH»WPWaBWBa«B«HE«Snt.MBB«9BBMaHMHB Philadelphia and Washington and doing more than 90% of first week in Pittsburgh, Boston, Providence. Tremendous business everywhere! Tefeimiott Today.. Motion Picture Daily Friday, January 11, ] Complete Results of 'Fame9 TV Pol COMPLETE results of the voting by newspaper and magazine television editors, crit- ics and columnists in Television Today and Motion Picture Daily's eighth annual poll for Fame Magazine to determine the best programs and performers of the past year are published here- with. Sponsors, agencies, networks and telecast time (E.S.T.) are given for first place winners; net- work for others. BEST NETWORK PROGRAM ("Champion of Champions" ) 1. Playhouse 90 (CBS-TV, Thurs- days, 9:30-10:30 P.M., multiple sponsors & agencies. ) 2. Omnibus (ABC-TV). 3. Ed Sullivan Show (CBS-TV). BEST TELEVISION PERFORMER ("Champion of Champions") 1. Steve Allen (NBC-TV, Sundays, 8:00-9:00 P.M., multiple sponsors & agencies. ) 2. Phil Silvers (CBS-TV). 3. Perry Como (NBC-TV). MOST PROMISING NEW MALE STAR OF TOMORROW 1. Buddy Hackett (NBC-TV, Mon- days, 8:30-9:00 P.M., alternating sponsors, American Tobacco-BBD &O, The Toni Co.— North Advertis- ing). 2. Paul Newman (All Networks), 3. Sal Mtneo (All Networks). MOST PROMISING NEW FEMALE STAR OF TOMORROW' 1. Erin O'Brien (All Networks). 2. Janet Blair (NBC-TV). 3. Natalie Wood (All Networks). SHOW MAKING MOST EFFEC- TIVE USE OF COLOR 1. Producer's Showcase (NBC-TV, every fourth Monday). 2. Matinee Theatre (NBC-TV). 3. NBC Spectaculars (NBC-TV). BEST COMEDIAN 1. Phil Silvers (CBS-TV, You'll Never Get Rich, Tuesdays, 8:00- '8:30 P.M., Afhana Refrigeration- Maury, Lee & Marshall, R. J. Rey- nolds Tobacco Co.-William Esty). 2. Jackie Gleason (CBS-TV). 3. Sid Caesar (NBC-TV). BEST COMEDIENNE 1. Lucille Ball (CBS-TV, I Love Lucy, Mondays, 9:00-9:30 P.M., •General Foods-Young & Rubicam, Procter & Gamble-Grey Adver.) 2. Nanette Fabry (All Networks). 3. Gracie Allen (CBS-TV). BEST COMEDY TEAM 1. Lucille Ball & Desi Arnaz .(CBS-TV, I Love Lucy, Mondays, 9:00-9:30 P.M.). CBS-TV Takes 16 of 30 firsts, NBC-TV, Nine, ABC-TV, Three, in 8th Annual 'fame' Poll The Columbia Broadcasting System's television programs and performers captured 16 out of 30 first places in the annual TELEVISION TODAY and MOTION PICTURE DAILY television poll for FAME MAGAZINE in 1956 with the National Broadcasting Co., winning nine and the American Broad- casting Co., three blue ribbon honors. The box score in the runner-up positions gave NBC-TV 15 second places and 14 third places with CBS-TV winning nine second place positions and 10 third place honors. ABC-TV took four second places and two third places. NBC-TV swept three complete categories— Shows Making the Most Effective Use of Color, Best Popular Musical Shows, and Best Daytime Programs. CBS- TV swept two complete categories— Best Comedy Teams and Best Dramatic Programs. CBS's publicity service was voted best by the critics and columnists but that citation is not counted among the program and performer firsts. 2. George Burns & Gracie Allen (CBS-TV). 3. Jackie Gleason & Art Carney (CBS-TV). BEST COMEDY SHOW 1. Phil Silvers (CBS-TV, You'll Never Get Rich, Tuesdays 8:00- 8:30 P.M.). 2. Sid Caesar's Hour (NBC-TV). 3. I Love Lucy (CBS-TV). BEST VARIETY PROGRAM 1. The Ed Sullivan Show ( CBS- - TV, Sundays, 8:00-9:00 P.M., Lin- coln-Mercury, Kenyon & Eck- hardt). 2. Steve Allen Show (NBC-TV). 3. Perry Como (NBC-TV). BEST PANEL DISCUSSION PROGRAM 1. Meet the Press (NBC-TV, Sun- days 6:00-6:30 P.M., Pan Ameri- can-Johns Manville Corp., J. Wal- ter Thompson ) . 2. Press Conference (ABC-TV). 3. Face the Nation (CBS-TV). MOST UNIQUE, NEW PROGRAM 1. Playhouse 90 (CBS-TV). 2. Hiram Holiday (NBC-TV). 3. Noah's Ark (NBC-TV). BEST DRAMATIC PROGRAM 1. Playhouse 90 (CBS-TV). 2. Climax (CBS-TV). 3. Studio One (CBS-TV). BEST MYSTERY PROGRAM 1. Alfred Hitchcock Presents (CBS-TV, Sundays, 9:30-10:00 PM., Bristol Myers, Young & Ru- bicam ) . 2. Dragnet (NBC-TV). 3. Lineup (CBS-TV). BEST VOCALIST (MALE) 1. Perry Como (NBC-TV, Satur- days, 8:00-9:00 P.M., multiple sponsors & agencies). 2. Eddie Fisher (NBC-TV). 3. Frank Sinatra and Pat Boone (All Networks). Vole CBS and Y&R Press Services Best Television editors, critics and lumnists voting in the eighth am Television Today and Motion ture Daily's poll for Fame Maga took cognizance of the invalw services rendered by those men departments devoted to the pro BEST VOCALIST (FEMALE) 1. Dinah Shore (NBC-TV, Thurs- days, 7:30-7:45 P.M., Chevrolet Motor Div., General Motors Corp., Campbell-Ewald Co. Also, hour- long show once monthly ) . 2. Rosemary Clooney (All Nets). 3. Giselle MacKenzie (NBC-TV). BEST MUSICAL SHOW (CLASSICAL) 1. Voice of Firestone (ABC-TV, Mondays, 8:30-9:00 P.M., Fire- stone Tire & Rubber, Co., Sweeney & James Co. ). 2. NBC Opera (NBC-TV). BEST MUSICAL SHOW (POPULAR) 1. Tennessee Ernie Ford (NBC-TV, Thursdays, 9:30-10:00 P.M., Ford Motor Co., J. Walter Thompson). 2. Perry Como Show (NBC-TV). 3. Your Hit Parade (NBC-TV). BEST COUNTRY MUSIC SHOW 1. Ozark Jubilee (ABC-TV, Satur- days, 8:30-9:00 P.M., American Home Products, Biow, Beirne-Toi- go, Inc. ) . 2. Grand Ole Opry (ABC-TV). 3. Tennessee Ernie Ford (NBC- yrv). ' BEST COMEDY FILM SERIES 1. You'll Never Get Rich (CBS-TV, Tuesdays, 8:00-8:30 P.M.). 2. I Love Lucy (CBS-TV). 3. Hiram Holiday7 (NBC-TV). BEST DRAMATIC FILM SERIES 1. Loretta Young Show (NBC-TV, Sundays, 10:00-10:30 P.M., Proc- ter & Gamble, Young & Rubicam). 2. General Electric Theatre (CBS-TV). Jane Wyman Show ( NBC-TV ) . 20th Century'-Fox Hour (CBS- .TV). BEST MYSTERY - ADVENTURE FILM SERIES 1. Alfred Hitchcock (CBS-TV). Presents Harry Rauch C. Oppenhei tion of their wares, who at the si time perform a worthwhile func in imparting information. The Columbia Broadcasting tern's publicity service, headed Charles Oppenheim, director charge of television publicity public affairs, was voted the bes 1956, closely followed by Natii Broadcasting Co., and Amer: Broadcasting Co. Young and Rubicam's Bureau Industrial Service, headed by \ president Harry Rauch, was signated as the best individual j licity service of the year, witl Walter Thompson and Batten, ton, Durstine and Osborn, close hind. 2. Dragnet (NBC-TV). 3. Lineup (CBS-TV). Man Called X (Ziv TV). BEST QUIZ SHOW (AUDIE1 PARTICIPATION) 1. The $64,000 Question (CBS- Tuesdays, 10:00-10:30 P.M. Ion Products, Craig & Kumn 2. You Bet Your Life ( NBC-T 3. People Are Funny ( NBC-TV BEST QUIZ SHOW (PANEL 1. What's My Line (CBS-TV, days, 10:30-11:00 P.M., Montenier-Remington Rand, I; Ludgin & Co., Young & Rubici 2. I've Got a Secret (CBS-TV) 3. Masquerade Party (ABC-TV BEST MASTER OF CEREMOI\ 1. Garry Moore (CBS-TV, muj shows, sponsors & agencies). 2. Steve Allen (NBC-TV). 3. Hal March (CBS-TV). BEST ANNOUNCER 1. George Fenneman (Muf shows, NBC-TV). {Continued on page 12) HOCK, PRETTY BABY/ Premiered in Detroit to top opening, smash week. Setting all-time U-l house records at Gladmer The- atre, Lansing; Palace, Flint; Omaha, Omaha; Bijou, Battle Creek. Smash open- ings also in Nashville, Memphis, Harrisburg, Albuquerque, Ft. Wayne, Pontiac. Exciting business everywhere! 10 Motion Picture Daily Friday, January 11, l£l Motion Picture Daily Feature Reviewi Mister Cory U-l — CinemaScope Hollywood, Jan. 10 Tony Curtis steps into a new and strange territory in his stellar portrayal here of a reverse-English type Horatio Alger who comes to a pretty good end by all the wrong ways of getting there. In general outline, with im- portant deviations from precedent, the story is remindful of the old-time gangster films in which the young man born on the wrong side of the tracks bullies his way, by bootlegging and allied practices, into the circles of the idle rich, finding out unpleasant things about them and winding up, usually, dead in a gutter with a head full of police lead. A major difference in the present script is the indication that the young man is labelled an honest gambler, although not too much so to operate a fancy Chicago gambling house illegally. And he doesn't wind up dead in a gutter, but alive on a Florida-bound plane destined to bring him back to marry Kathryn Grant. These and similar changes from the once infallible gangster formula detract damagingly from the probability of the production, and may do the same from its economic potential. The picture is a production by Robert Arthur, in CinemaScope and Eastman color, of a screenplay by Blake Edwards, who also directed, based on a story by Leo Rosten. It opens with Curtis walking away from the Chicago slum neighborhood of his birth with his ambition centered on quick wealth at any reasonably safe price. A fast hand with a deck of cards, a pool cue, or a golf stick, he takes a bus-boy job at a swank resort and out-gambles his pals for enough walk-around money to make a play for rich Martha Hyer through her sister, Miss Grant. Presently he gets out-gambled in turn by Charles Bickford, an old pro, and a little later they team up and take charge of a stylish resort in Chicago, Miss Hyer's home town, for Russ Morgan, a power in Chicago's political underground. Along about here the script changes into low gear, turning the avaricious Curtis into a gentlemanly fellow who demands of Miss Hyer, who's already spending what she calls the happiest hours of her life in his apartment, that she also marry him, discarding her aristocratic fiance to do so. When she says no, not that, but can't they still go on having fun together, he sprouts an abrupt scruple against deception. And in no time at all the story dissolves into an unsuccessful shooting attempt by the fiance which, complicated by a raid set off by the fiance's father, leaves Curtis and Bickford broke but determined to start life anew, possibly on the right side of the road. In addition to the above named, the picture has William Reynolds, Henry Daniell, Willis Bouchey, Louise Lorimer, Joan Banks, Harry Landers, Glen Kramer and Dick Crockett in an accomplished and hard- working cast that rated a far more credible script to work with. Running time, 93 minutes. Adult classification. For release in March. William R. Weaver Drango United Artists — Earlmesr Jeff Chandler has one of the best roles of his career in this admirable drama, carefully produced, written and partially directed by Hall Bartlett for Earlmar Productions. Jules Bricken shares directorial credit. The film is a conscientious, well-conceived recounting of the havoc wrought by the devastation of the South in the Civil War, and the relations of the inhabitants of a small Georgia town with the union major (Chandler) sent to help them reconstruct after the guns have ceased. Taut action values are skillfully interwoven with strong human interest and a high emotional quotient. The stamp of an individual personality (obviously Bartlett's) is on this well-tooled film, and the interest is sustained throughout for first-rate results. An unusually fine cast of players, all backing Chandler's sincere performance to the hilt, includes Joanne Dru, Julie London, John Lupton, Donald Crisp, and Ronald Howard, son of the late Leslie Howard. Chandler depicts with feeling and strengthful humanity the complicated emotions of a Union officer who because of duty once was forced to pillage, burn and slay in the same locality where he is now required to maintain law and order and help the people rebuild. Ridden by con- science, though aware he only did his soldier's duty, Chandler v\J the respect, then the liking, and finally the love and devotion of I former enemies. In a series of richly moving dramatic vignettes Chanel is shown instilling peaceful, constructive thoughts in a people vj have lived for months and years with hate and revenge. And when the hostile judge, Donald Crisp, the humanitarian doc:i Walter Sande, and the children whom he rescues from hunger ;| homelessness turn to his side, all unreconstructed rebel Howard's mat| nations come to nothing. Eventually the latter dies at the hands of father, Crisp, who recognizes him as a power-mad monster. What this truly worthy picture has to say about the horrors of J and the necessity of people living in brotherly peace with one anothij a peace that, if carefully cultivated like the delicate root it is, lei inevitably to love and understanding among peoples, is worth watchj and hearing. This film is especially recommended for the young, finelv wrought story and often poignant situations offer a sugar-coal moral lesson, and the worthy effort of Messrs. Chandler, Bartletil Company deserves maximum exploitation and sympathetic, attenlj audiences everywhere. Running time, 92 minutes. General classification. For January rele.{ Lawrence J. Qui The Night Runner Universal is giving its stable of up-and-coming young players sol challenging assignments these days, and the latest to prove his salt i I highlv demanding role is Ray Danton, who runs the gamut here frl tender romantic interludes to all-out lunacy. He performs his chol very well, too, as an emotionally tormented voung man released frl an overcrowded state mental hospital by a reluctant psychiatrist befl he is completely cured. An intelligent and agreeable fellow when not under stress, Dantl it seems, turns criminal lunatic when the pressure gets too great.l draftsman by profession, he is nervous about job interviews after neal two vears of , illness, and flees to a lonely California beach area will he rests at a motel run bv Willis Bouchey and his attractive daughi Colleen Miller. When the girl's suspicious father intercepts a letter j Danton from a hospital psychiatrist and attempts to interfere with I budding romance with Miss Miller, Danton goes berserk, kills him a] makes it look like robbery. Miss Miller, however, is too inquisitive and analytical-minded a yoil lady for her own good and almost pavs with her life before Danl summons the vestiges of his sanity and control and gives himself upl the police. A morbid and brooding drama, set against fine California coasl scenery, the film would seem to warrant the attention of adult rati than younger audiences. Danton is first-rate in his portrayal, convey! sharply the contrasting amiability and malevolence of a schizoid pi sonality-type. It is his best picture to date and should accelerate career. Miss Miller is pretty and sincere as the object of his affectiol and later, of his murderous inclinations, and Willis Bouchey, Hal Jackson, Merry Anders and others lend able support. Abner Biberman has done splendidly bv his directorial assignmel and has kept the doings almost excruciatingly taut and attention-holdfl from beginning to end. Albert J. Cohen produced. Running time, 79 minutes. Adult classification. For January release. L. J. Ripps Is Installed LOS ANGELES, Jan. 10-Charles M. Reagan, vice-president and gen- eral sales manager for M-G-M, has installed Herman Ripps as western sales manager succeeding George A. Hickey who retired. Ripps formerly was assistant eastern sales manager and arrived here with Reagan. Rea- gan plans to head east the latter part of the week. Kodak Donates Film The Eastman Kodak Co. donal the film used in the special trajl for the International Rescue Comnjl tee, narrated by Marlon Rrando m distributed by Paramount, Univeri MGM and 20th Century-Fox throil their newsreel organizations. Eastnl Kodak reimbursed the companies the 206,000 feet of film footage ployed. theGREAT man First week at Sutton Theatre, New York outgrossed any film ever to play this house with exception of "Moby Dick" which played at ^advanced prices. Top N.Y. re- views: "Absorbing expose" -Times; "4-Stars"-News; "Excellent" -Post; "Super film fare"-Mirror. Long and profitable run assured. 12 Motion Picture Daily Friday, January 11, 19 National Pre -Selling <medy written by Roland Kibbee and Allan Scott and based on char- ters from John P. Marquand's novel, "Melville Goodwin, U.S.A." The 'm has a number of ingredients designed to appeal cross-country, not he least of which is the combined star power of Susan Hayward and irk Douglas, who play a hard-driving news magazine publisher and young general who has just won an atomic commission post. Director . C. Potter has kept things moving at a fast clip, the production values : Martin Rackin are sound and tasteful, and the laughs are plentiful, [oreover, there is some highly literate dialogue, and a comic seasoning iroughout that recalls the great days of the Frank Capras and Gregory fa Cavas. Miss Hayward returns from Europe in high dudgeon to learn that sr magazine's candidate for the chairmanship of "The Joint Atomic iiternational Commission" has been rejected in favor of Douglas, an jiergetic, martinet-like young general with an impressive combat record. Headstrong, imperious Miss Hayward determines to humble the general nd lures him to a series of interviews at her palatial estate. But Douglas jas a mind like a steel trap and what emerges on Miss Hayward's tape Reorders is more to his credit than to his detriment. I Whereupon our Lorelei hits upon an ancient strategy, "cherchez la >mme," starts inquiring into his love life, and adds another chapter to starring herself. This features some romantic dalliance by swimming ools and high-jinks in night clubs (photographed by Miss Hayward's iiies), all of which adds up to some spicv gravy designed to cook our oy's goose. Of course Miss Hayward falls in love with Douglas and he 'ith her. Misunderstandings ensue; she comes out with a scathing, diculing attack on him in her magazine; there's a Senate Investigation rid a big to-do in general. But the ending finds the lovers united. ; Paul Stewart and Jim Backus are mightilv amusing as Miss Hayward's iiagazine stooge and Douglas' army sidekick, respectively. The rest of ifi cast is likewise in top form. Sound exploitation and the word-of-mouth that this cracker-jack com- jdy of manners deserves ought to reap audiences who will leave the reatre feeling they have had a five-course entertainment meal. The love :enes and some of the dialogue and situations are on the warm side, b an adult classification seems in order. tunning time, 100 minutes. Adult classification. For February release. Lawrence J. Quirk ndustry Executives fi Stock Transactions WASHINGTON, Jan. 13. - The Securities and Exchange Commission sports that industry executives affili- ated with Loew's, Inc., Columbia Pic- l.ires and List Industries ( RKO Thea- ;es ) were involved in stock transac- pns last December. Howard Dietz, Loew's vice-presi- ent and director, purchased 385 feres to increase his direct holdings jo 500 shares, while Harold E. New- pmb, comptroller for List Industries, bid 300 common shares to reduce his foldings to 2,700 shares, and William } . Whitman, secretary for List Indus- f ies, bought 1,600 common shares to rcrease his company holdings to 5,585 jhares, the SEC reported. I Eight Columbia executives bought Jnd sold stock during the final month if 1956, the SEC said. The late Jack Gohn donated 2,000 common shares to Artists Foundation, Inc., a chari- table organization. A. Montague bought 213 shares and sold 200 shares as a charitable gift to bring his hold- ings to 8,730 shares. Donald S. Stra- lem bought 40 shares to bring his holdings to 1,622 shares. A. Sonn- abend bought 22.6 shares to bring his holdings to 924.6 shares. L. M. Blanke bought two shares to bring his holdings to 141 shares. Joseph A. McConville bought 52 shares to bring his holdings to 2,135 shares. Charles Schwartz bought 328 shares to bring his holdings, which are in partnership, to 13,462 shares. A. Schneider bought 461 shares to bring his direct holdings to 18,950 shares. EVERY DAY ON EVERY CHANNEL (TVI BROOKS COSTUMES 3 W»< 6M SI., N Y C. -Tel. PL. ; -5800 Buys General Film Lab Pacific Industries, Inc., a holding company with interests in a number of diversified industries, has an- nounced the acquisition of the Gen- eral Film Laboratories Corporation for $2,500,000. General Film is one of the largest producers of motion picture and television film in Holly- wood. It will continue as an operat- ing subsidiary under the direction of G. Carlton Hunt and Hans de Schult- hess, former owners. The company employs 290 persons. IN OUR VIEW ONCE again the calendar does its incredibly rapid flip, and an- other year rolls 'round, and with it another annual poll of television editors, writers, critics and column- ists, conducted by TELEVISION TODAY and MOTION PICTURE DAILY for FAME, that audit of per- sonalities in the entertainment arena. As published in MOTION PICTURE DAILY last Friday, the poll has a few surprises in results, but for the most part the pattern holds quite steady. In bestowing the accolade on the ambitious, intelligent and handsome- ly mounted Playhouse 90 as the Best Network Program, the Most Unique New Program and the Best Dramatic Program, the men and women who are in the best position to judge clearly gave credit where credit was due. And to Martin Manulis, execu- tive producer of Playhouse 90, a round of applause. While Phil Silvers, the unquench- able, who won last year's Champion of Champions individual honors this year was named Best Comedian, a new TV personality hit the top spot this time. The imaginative, droll, dry and witty Steve Allen rocketed to the Champion's niche, where he will have to deliver and keep delivering in order to hold that spot. It is a matter of vast interest that the top winner each year almost always is another personality. Rarely is a Champion of Champions able to re- peat, although the individual in- variably remains high among the selectees in his or her own category. Lucille Ball, Perry Como, Dinah Shore, Mel Allen, George Fenneman, Garry Moore, the Ed Sullivan Show, and others of equally high caliber continue to challenge the critics to rule them out of contention, but there is interest and significance in the fact that the top-flight leaders tend to switch positions but at the same time retain their preeminence. • The selections of the critics in- dicate, too, the advancements made each succeeding year in the television medium, from the standpoint of per- formance, incidentally, also in tech- niques, production know-how and over-all finish. To all the winners, a hearty salute and the best of good wishes! — Charles S. Aaronson Rules on Revised SAG Commercials Contract The New York State Supreme Court last week handed down the first decision involving the recently revised Producers - Screen Actors Guild con- tract for filmed commercials for tele- vision. It ruled that members of SAG who have made personal contracts with sponsors are not bound by the overall contract because of SAG mem- bership. Justice Vincent Lupiano made the ruling in denying a motion by Charles Antel, Inc., and Dowd, Redfield and Johnstone, advertising agency, as de- fendants in a suit filed by actress June Havoc last Fall. Miss Havoc charged breach of contract and unauthorized use of her name and personality in a Charles Antel filmed TV commercial, according to Fitelson and Mayers, her legal representatives. The defendants made a motion be- fore the court to submit the differ- ences for arbitration as set forth in the revised SAG contract. Justice Lu- piano ruled that unless the parties spe- cifically state in their personal contract to submit differences, the court "re- fuses to imply that the plaintiff s. SAG membership 'ipso facto' automatically means disagreements must be arbi- trated." Africa Series by G-K HOLLYWOOD, Jan. 13-Producers Jack Gross and Philip N. Krasne have announced a new television series, entitled "African Patrol," to be filmed entirely in East Africa. George Break- ston will produce and direct. FCC-Approved Station Liable to Anti-trust WASHINGTON, Jan. 13. - The Federal Communications Commission told Congress that FCC approval of a particular station transaction did not bar the Justice Department from tak- ing action under the anti-trust laws. The FCC statement, contained in a letter from chairman McConnaughey to Senate Commerce Committee chair- man Magnuson (D., Wash.), could have important bearing on the pend- ing government anti-trust suit against the National Broadcasting Co. In that case, the government charges, NBC used its TV network power to acquire stations illegally. It had been assumed that the network would— and will still -use as a defense the fact that its station acquisitions were approved by the FCC. 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MOTION PICTURE DAILY L. 81, NO. 10 NEW YORK, U.S.A., TUESDAY, JANUARY 15, 1957 TEN CENTS msolidation Report Legal nags Delay IKO, U-I Deal y Pact Would Involve ymestic Market Only Negotiations for the "consolidation" RKO Radio Pictures' distribution anization with that of Universal tures "are far from concluded due egal difficulties," a top executive of O Radio Pictures declared yes- lay. The talks, which have been going for a number of weeks, have em- ,ced the proposal that "Universal e over the distribution of certain O product for the domestic mar- only," it was said. The RKO Radio executive declined (elaborate on what the "legal dif- (Continued on page 6) 9 Study Brazilian ong-Fdm' Tax Today The new Brazilian governmental cree on increased admissions prices long-running films will highlight 3 agenda of today's meeting of the ard of directors of the Motion Pic- re Export Association. The Brazi- n decree provides for an increase box office tickets for films running 0 hours or more. The MPEA board will also hear a Dort on East European film sales d consider the sales contracts be- een the American companies and 1 countries where they propose to I] the product. Other matters on the lenda of the meeting include the [irkish tax situation and a sales bblem in Burma. Philco in Anti-Trust Suit Against RCA and Others PHILADELPHIA, Jan. 14 -Philco Corp. today filed in Federal Court here an anti-trust suit charging mo- nopoly by various methods against Radio Corp. of America, General Electric, AT&T, Westinghouse and Bell Telephone. Philco asks $150,- 000,000 in treble damages, charging that RCA: f Sought to monopolize the color-TV field by offering color- receivers too soon and selling them at unreason- ably low prices. If Forced Philco to sell WPTZ-TV, Philadelphia, by threatening to can- cel that station's NBC "affiliation. |f Intervened to distrupt licensing agreements between Philco and Gen- eral Electric, Westinghouse and AT&T. Nla'prs Will Meet on 'Sweeps' Next Week The promotion and merchandising executives of the major production- distribution companies will meet at the Motion Picture Association of America office next Monday at 3 P.M. to discuss the Academy Awards Sweepstakes and the contestant prizes, according to an MPAA official. The meeting will hear a report by Arthur De Bra, who has been ap- pointed by the MPAA advertising and publicity directors committee to Goor- (Continued on page 4) Proxy Contest Is Avoided iumphrey Bogart Dies; lancer Victim at 56 HOLLYWOOD, Jan. 14.-Academy vard winning actor Humphrey Bo- rt died of cancer today. Bogart de- loped cancer of the esophagus in e 1955 after completing "The Des- rate Hours" for Paramount Pic- res and the disease spread through i system despite operations and ra- ilogical treatment. This morning (Continued on page 6) Agree on New Slate Of Loew's Directors Ogden Reid, 13th and Final Nominee, Is Designated As 'Neutral' Member Agreement on nominees for the full slate of 13 directors of Loew's, Inc., was reached at a meeting of the company's board here yesterday with the designation of Ogden R. Reid, president and editor of the New York Herald- ■ Tribune, as the final nominee. O-J D*'.*leL The agreement completely elim- rOtm ma DllllSn jnated all prospect of a costly and Producers Group LONDON, Jan. 14. - Several mo- tion picture producers, dissatisfied with the policies of the British Film Producers Association, today formed the Federation of British Film Mak- ers as a counter-organization to "bet- er handle the interests and rights of the British motion picture producer." The announcement was made by Ealing Studios, formerly a member of the BFPA. The company said that the second producers group was formed with the "whole, sole or main objective being the production of Brit- ish films and their distribution in all available territories of the world. First members of the FBFM, be- (Continued on page 5) Washington Theatre Owners Endorse Vogel; Urge He Have 'Full Freedom to Lead Loew's' From THE DAILY Bureau WASHINGTON, Jan. 14-The Motion Picture Theatre Owners of Metropo- litan Washington has ringingly endorsed Joseph R. Vogel to lead Loew's Inc. A resolution adopted by the group declares that the Washington theatre owners have complete confidence in Vogel and urge that he be given full freedom to lead his company. The group's action in a way places local ex- hibitors behind Vogel in the current battle over control of Loew's. The resolution states that over the years MGM studios have been a vital source of pictures, have contributed "outstandingly" to the industry's prog- ress, and must continue to do so. It declares that Vogel is a respected ex- hibition leader and "is now engaged in doing what, in his opinion, is necessary to revitalize his company and solve its corporate problems. "Therefore, be it resolved," the resolution concludes, "that our organiza- tion of theatre owners, whose lives and futures are wrapped up in the motion picture business, hereby express our confidence in the aims and abilities of Joseph R. Vogel; and, urge that he be given ample and unhampered oppor- tunity to lead his company toward a brilliant future of service to the motion picture theatres of this area, and of the nation. ' Joseph Vogel Joseph Tomlinson disconcerting proxy contest being waged by Joseph Tomlinson, largest individual stockholder, for positions on the board at- the annual meeting of stockholders Feb. 28. The slate of directors agreed on finds Joseph R. Vogel, Loew's presi- (Continued on page 4) , Gov't to Invite Bids on General Aniline Stock From THE DAILY Bureau WASHINGTON, Jan. 14 - The Government plans to sell by com- petitive bidding most of its major stockholdership in General Aniline and Film Corp. The company, which is controlled by the Justice Depart- ment as a result of stock vesting dur- (Continued on page 5) Television 2 Motion Picture Daily Tuesday, January 15, 195' ' PERSONAL MENTION ALEX HARRISON, 20th Century- Fox general sales manager, will leave here today for Atlanta. • Milton R. Rackmil, president of Universal Pictures, is in California from New York. Kabl Macdonald, vice-president of Warner Brothers International and supervisor for Latin America, left here yesterday for an extended trip through his territories. • Joseph G. Alterman, assistant sec- retary of Theatre Owners of America, left here yesterday for Miami Beach. • Terry O'Neill, United States rep- resentative for Associated British Picture Corp., will return to London from New York via B.O.A.C. • Kenneth Hargreaves, president of Rank Film Distributors of America, will arrive in New York from London on Saturday. • Louis A. Brown, print control di- rector of C & C Television Corp., will leave New York with Mrs. Brown today for Mexico and Cuba. • William T. Coffield, manager of the Maine Theatre, Portland, has been named manager of the retail trade board of the Greater Portland Chamber of Commerce. • David A. Lipton, Universal Pic- tures vice-president, will arrive in New York tomorrow from Hollywood. Warren to Produce 8 In 'Scope for Fox HOLLYWOOD, Jan. 14 - Charles Marquis Warren Productions, inde- pendent producing company estab- lished by the producer-director-writ- er, today announced the signing of a contract to produce eight Cinema- Scope pictures for 20th Century-Fox distribution. The first, "The Other One," starts Feb. 26. "Persuader' to A. A. HOLLYWOOD, Jan. 14-President Steve Broidy today announced that Allied Artists will distribute the World Wide Picture Corp. produc- tion, "Persuader," which starts Wed- nesday at the Republic studio. Dick Ross is producer. Confer Today on New Tax Repeal Campaign Conferences on the launching of a new Federal tax campaign to eliminate the remaining excise tax on admissions will be held here today and tomorrow between officials of the Council of Motion Picture Organizations and Robert J. (Bob) O'Donnell, national tax campaign chairman. O'Donnell will arrive in New York- today from Dallas to meet with Rob- ert W. Coyne, COMPO special coun- sel, who expects to leave for Wash- ington after the conferences. COMPO, in December, before the Forand Committee of the House Ways and Means sub-committee studying excise tax problems, asked for a com- plete repeal of the admissions tax. Rep. Forand (D., R. I.) in Wash- ington yesterday, said that his group would turn to proposals for excise rate changes if reconstituted by the full committee today. The full committee is expected to do this. Rep. Forand made public a report of his sub-com- mittee yesterday, but it dealt only with proposed changes in a bill ten- tatively approved by the full commit- tee shortly before Congress quit last year. The provisions were mostly tech- nical ones. Payments Were to 24, Not 8, Loew's Officers The wording of a report on a Secur- ities md Exchange Commission filing on compensation paid Loew's officers, published in Motion Picture Daily yesterday made it appear that the total remuneration of $1,708,844 was paid last year to only eight company officers who were named in the story, whereas the figure was the amount paid to a total of 24 Loew's execu- tives. The same wording also made it ap- pear that an estimated $245,325 had been paid into officers' retirement pen- sion funds by the company in 1956. Actually no payments were made to the fund last year because no Loew's employee receiving more than $500 per week received pension payments in 1956, a company official said yes- terday. Grant New Extension In AB-PT Divestiture WASHINGTON, Jan. 14-The Jus- tice Department has granted another extension— this time until March 15— in the theatre divestiture deadline for American Broadcasting - Paramount Theatres. The present deadline is tomorrow. AB-PT is the only one of the five major firms not to have completed its divestiture yet. Justice officials said the circuit still had 22 theatres to dispose of, of which 21 were in a joint ownership with Maine and New Hampshire Theatres. Film Industry 'Rejuvenation' Seen by "Journal-American" The motion picture industry is "headed for a great era of rejuvena- tion and entertainment," the "New York Journal American" told its readers yesterday in a special edi- torial entitled "A Rosy Picture" ap- pearing on the regular editorial page. The paper cited the prospect of a "great new flow of pictures scheduled to emanate from Hollywood this year" and called it a "treat for the public." The editorial made special mention of the announcement of Twentieth Century-Fox president Spyros Skou- ras that "at least one important pro- duction" will be released every week of the year. "It's his belief that the right attractions will bring out unprece- dented numbers of movie fans and we agree. Skouras' vision, imagination and vigor are bound to be contagious throughout the motion picture world," the paper said. Top British Officials Known to U.1 f ilm Men LONDON, Jan. 14.-Richard Aus ten Butler and Peter Thorneyoroft, who were given roles of major im- portance in the new Government formed by Britain's new Prime Minis- ter Harold Macmillan, are both well known to motion picture industry peo- ple in America as well as here. Butler, who was appointed Govern- ment leader in Commons and Lord Privy Seal and given the additional post of Home Secretary, was a form- er fiscal officer who had a part in the making of several agreements with the American film industry governing the conversion of sterling earnings here. Thorneycroft, as former president of the Board of Trade, was the chief ne- gotiator of the Anglo-American film remittance agreements for the past several years. As such he journeyed to Washington on several occasions when the negotiations were held there. Thorneycroft was named to Macmil- lan^ old post as Chancellor of the Ex- chequer. Morris Kandel, 52 MIAMI BEACH, Jan. 14,-Morris J. Kandel, 52, founder and former president of the Bonded Film Storage Co. of New York, died Friday at his home here. He retired in 1950. In 1922 Kandel organized the Gen- eral Film Library of stock short sub- jects. Later he operated the Ideal and Olympic companies, producing travel and documentary shorts. His wife and two daughters and several brothers and sisters survive. ..JEWS ROUNDUP Para. Books Stage Show New York's Paramount Theatre will resume stage shows in conjunctior with a film Jan. 23 for a one-week em gagement in what is reported to be ; "test" for a possible revival of itt former policy of combined entertaini ment. That policy was ended late ir 1953. Managing director Robert K Shapiro has signed Nat "King" Cole Ella Fiztgerald and Count Basie anc his orchestra for the one-week stag<; presentation. The feature will be Co lumbia's "Nightfall." ■ To Fete Japanese Executives The Japanese motion picture execui tives who are in New York from Tokyo for the Japanese Film Week starting Sunday night will be entertained ai luncheon a week from today at th< Fuji Restaurant here. The luncheoi is being sponsored by the Motion Pic ture Association of Japan. ■ To Make 80 in Mexico Hollywoodians will produce at leas 20 pictures to Mexico's 1957 produc tion which is expected to total onlj 80 because of the trend toward "quail ity over volume." The American esti mate was made by Congressman Jorgi Ferretis, chairman of the Nationa Cinematographic Board, and the tech nical and manual workers locals of thi Picture Production Workers Union. NEW YORK THEATRES — RADIO CITY MUSIC HALL — i Rockefeller Center MARLON BRANDO • GLENN FORD MACHIKO KYO starring in ClnemiScope and METI0COL0I « "THE TEAHOUSE OF THE AUGUST MOON" AN M-G-M PICTURE and THE MUSIC HALL'S GREAT HOLIDAY SHOW • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITIES MOVIE LAB BUILDING 619 W. 54-th St., New York 19 JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stone.j Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bur nup. Manager; Peter Burnup, Editor; *' days and holidays, by Quigh Quigley, President; Martin Better Theatres and Better Refreshment Merchandising,' each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part ot; Motion Picture Daily, Morion Picture Almanac, Television Almanac, Fame. Entered as Second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act oi March 3, 1879. Subscription rates per year, $.6 in the Americas and $12 foreign; single copies, 10c. The word-of-mouth will be TREMENDOUS at»a rat ?. seventeen isn't an age . . f it's an eternity ... nobody knows you, and worse, you hardly know ^ yourself RKO RADIO PICTURES presents u HE YOUNG STRANGER STARRING R K O JAMES Mac ARTHUR • KIM HUNTER • JAMES DALY :W W!TU JAMES GREGORY • WHIT BISSELL • JEFF SILVER V Written by ROBERT DOZIER • Produced by STUART MILLAR • Directed by JOHN FRAN KENHEIMER Another profit show from the NEW RKO 4 Motion Picture Daily Tuesday, January 15, 1957 TENT TALK Variety Club News ALBANY - The Albany Variety Club and other tents conducting pro- grams to serve underprivileged young- sters were warmly praised by Judge Daniel Gutman, counsel to Governor Harriman, at a testimonial dinner for Jack Goldberg, retired Metro branch manager, recently. The speaker, who brought the governor's best wishes to Goldberg for a continuing happy life, called the Variety effort "a very in- viting and important one." Eighty diners, including a group from the Schine Circuit home offices in Glov- ersville and from Metro's Buffalo ex- change also heard Goldberg lauded by John P. Byrne, Eastern division man- ager for the company; Edward R. Susse, Goldberg's successor; chief barker Al Kellert, and Norman Weit- man, co-chairmen of the dinner com- mittee. A ATLANTA - Dan M. Coursey has been elected chief barker of the At- lanta Variety Club to succeed Harold Spears. Other officers elected include J,eorwd \ll«-n, first cliicl barker; John W. Harrell, second barker; Thomas E. Lucy, treasurer, and J. B. Dumes- tre, 3rd secretary. Newly elected di- rectors of the club are Ernest Rogers, E. E. Whitaker, Leonard Berch, Charles F. Dilcher, L. D. V. Benton, and William D. Kelly, Jr. A OMAHA - Pat Halloran, branch manager of the Buena Vista office here, has been named chief barker of Variety Tent No. 16, succeeding J. Robert Hoff. Don Hammond, of Hammond-Romeo Productions, was elected first assistant chief barker; Norm Nielsen, branch manager of RKO Pictures, second assistant; George Regan, branch manager of 20th Century-Fox, property master; and Glenn Trump, public relations di- rector of Ak-Sar-Ben, dough guy. A SEATTLE, Wash. - Ed Cruea lias been named chief barker of Variety Tent No. 46 to succeed "Bud" Saf- fle. Also named were Art Greenfield, Universal, first assistant; Dwight So- racher, second assistant; Lee Schul- man, property master; C. B. Gustaf- son, dough guy. A BOSTON— At the annual election of officers of the Variety Club of New England, Michael Redstone was elected chief barker; Kenneth Doug- lass, first assistant; George Roberts, second assistant; Reuben Landau, treasurer; and James Mahoney, sec- retary. Canvasmen elected were Philip Lowe, Irving Waldens, Theo- dore Fleisher, Arthur Lockwood, Ar- nold Van Leer and James Stoneman. Philip Smith is the retiring chief barker. New Loew's Directors Set 'Sweepstakes' ( Continued dent, the only management member of the board. The other members are: George A. Brownell, lawyer and member of the present board; Fred Florence, president of the Republic National Bank of Dallas; Louis A. Johnson, lawyer and former Secretary of Defense; K. T. Keller, former chairman of Chrysler; George L. Kil- lion, president of American President Lines; Ray Lawson, chairman, Law- son & Jones, Ltd., and a director of the Royal Bank of Canada; Stanley Meyer, Hollywood producer; William A. Parker, chairman of the board, Incorporated Investors, Inc., and member of the present Loew's board; Frank Pace, Jr., executive vice-pres- ident, General Dynamics Corp., and former Secretary of the Army; Reid, John L. Sullivan, lawyer, former Sec- retary of the Navy, and member of the present board, and Tomlinson. Reid Welcomed Reid, whose designation yesterday completed the slate, reportedly was proposed by Lehman Bros, and La- zard Freres, Wall Street investment brokers who own or control large blocks of Loew's stock. Reid was im- mediately acceptable to both the management and Tomlinson con- ferees, who previously had been Un- able to get together at meetings Thursday, Friday and Saturday on the 13th and final nominee. With Reid's nomination by "neutral" interests, the slate otherwise consisted of six man- agement nominees and six Tomlinson nominees. It appears that for the time being at least the post of chairman of the board, being vacated by Arthur M. Loew, will not be filled. Both sides expressed satisfaction with the amicable conclusion to the threatened contest. Said Vogel: "I have held many meetings with various groups of stockholders who, by now, are surely convinced that we f rom page 1 ) are responsive to their wishes and desirous of placing Loew's again in a position of one of the leading com- panies in America. "I want to express my appreciation to my associates on the board, start- ing with Arthur Loew, the retiring chairman, and including Howard Dietz, Charles C. Moskowitz, Ben- jamin Melniker, Charles M. Reagan, F. Joseph Hollernan and G. Rowland Collins, who volunteered not to stand for reelection to the Loew board to make it possible for a new roster of directors. I deeply appreciate their cooperation and I want to express to them on behalf of the company my most sincere gratitude. Sole Employee on Board "The new board to be presented to the stockholders Will include only one employee, myself. All the other proposed directors are independent outside men. We welcome them to the Loew organization and I am con- vinced that they will make a mate- rial contribution toward its new anti- cipated growth. Lehman Brothers and Lazard Freres, who have sub- stantial holdings in Loew's stock, were of great assistance in these negotiations by their constructive sug- gestions and encouragement and I want to thank them for their sup- port." Tomlinson's statement issued yes- terday, follows. "I feel very satisfied at this out- come. I believe it is in the best in- terests of Loew's share owners, em- ployes and the public. The quality and integrity of the new board mem- bers are self-evident. The choice of these men is consistent with the best interests of the company for its con- tinuing growth and prosperity. I am confident that this new board will approach the company's problems with open minds and will solve them constructively." Sands Assumes WB Countries Produced in Midwest Post Today By USIA Are Doubled CHICAGO, Jan. 14.-Ernest Sands arrives here tomorow from New York to assume his new post as midwest district manager for Warner Bros, with supervision over the company's offices in Milwaukee and Detroit as well as here, which will be his head- quarters. Sands has worked for the Warner sales organization in St. Louis, Des Moines, Jacksonville, Pittsburgh and as branch manager in Cleveland and New York, before becoming head of the play date department. 'Farewell Luncheon' Tomorrow Meanwhile, it was announced in New York yesterday that Sands will return there for a "farewell luncheon" to be given in his honor Wednesday, Jan. 23, by his friends in the indus- try. The affair will be held at Toots Shor's Restaurant. WASHINGTON, Jan. 13.-In 1956 the International Motion Picture Divi- sion of the United States Information Agency almost doubled the number of countries in which it produced foreign language pictures, Arthur Lar- sen, USIA director, has reported. Quoting from a year-end report made by IMPD chief Turner B. Shel- ton, Larsen said that IMPD employed native born people to produce pictures "telling America's story" in 41 coun- tries, compared to the use of only 22 countries in 1955. According to Larsen, Shelton's re- port stated that 44 films made by American companies in this country were translated and distributed over- seas as part of the information pro- gram. In addition, Larsen said, IMPD produced many films itself including three documentaries on the Hun- garian uprising. ( Continued from page 1 ) dinate all activities of the program i for merchandising tie-ups for the con- test which will be conducted from Feb. 19 to March 26, possibly through i the auspices of the Council of Motion i Picture Organizations. All-Industry in Character Meanwhile, a single all-industry meeting of COMPO, MPAA and ex- hibitor organization officials will take place at the Sheraton Astor Hotel this evening to take up unification of the three industry promotional and busi- ness building programs presented for action into one. They are the MPAA proposals, the TOA-COMPO plan, iind the "Golden Jubilee" idea pre- sented by the West Coast. The meet- ing will be at 6:30 P.M. tonight— in- stead of last night, as erroneously an- nounced at the weekend. Deny Greene Has In N.T. Stock Action Queried yesterday on reports circu- lating in financial quarters late last week, the office of David Greene, broker, denied that he was associated with anyone in a move to gain repre- sentation on the board of directors of National Theatres. Efforts to obtain comment from Reuben Resnik and Bernard Aronson, brokers, whose names also figured in the reports, were unsuccessful. Finan- cial sources are of the opinion that no proxy contest by N. T. stockholder groups is likely, despite the reports of efforts to form coalitions for voting purposes at the annual meeting next spring. Win Tax Relief McKEESPORT, Pa., Jan. 14-City Council of this city of 60,000 has dropped its five per cent amusement tax in announcing its 1957 budget, following the pattern of McKees Rocks, another community near Pitts- burgh. A concentrated protest pro- gram by Bill Weiss, owner of the in- dependent Liberty Theatre, and Louis Fordan, manager of the Stan- ley-Warner Memorial, helped bring about the tax relief here. Asks More SEA Funds WASHINGTON, Jan. 14 - The President asked Congress today for an extra $50,000,000 to keep the Small Business Administration's loan revolving fund going until June 30. The fund otherwise will shortly run out of money, the President said. IT WON'T TAKE A FULL PACE AD TO TELL YOU 630 Ninth Ave. NEW YORK. N.Y. 1327 S. Wabash CHICAGO, ILL. uesday, January 15, 1957 Motion Picture Daily 5 J.K.Producers ( Continued from page 1 ) Jies Ealing, were announced as: aunder-Gilliat Productions; Charter ilms ( Boulting Bros. ) ; Ivan Foxwell oductions, and Warwick Produc- es, the British subsidiary of Colum- a Pictures. The FBFM felt that the present aders of the BFPA were too deep- involved in exhibitor interests to iirsue the best interests of the strictly ■oducer members. The new organi- ition said that there was no quarrel ith the BFPA, but that it was con- dered necessary that these companies ave an organization which can repre- ;nt them more closely with govern- ment departments and other bodies. Seen as Aid to U.S. Films American interests viewed the )rmation of the FBFM as being ad- vantageous in expanding the market jjr U.S. film production and distribu- on in the United Kingdom. The |!FPA has a policy that bars from lembership and industry privileges |ny British film company that has any Simerican affiliations. TOA, NAC, TESMA Sign For Joint Affair in Nov. Special to THE DAILY MIAMI BEACH, Fla., Jan. 14 - Final signing of contracts between Theatre Owners of America and Na- tional Association of Concessionaires for their joint convention and trade show in conjunction with Theatre Equipment and Supply Manufacturers Association at the Americana Hotel, Nov. 20-23, took place here today. Mitchell Wolfson, honorary con- vention chairman for TOA, repre- sented the exhibition group at the signing, which was held in his offices. TESMA will meet also with the Theatre Equipment Dealers Associa- tion on Nov. 17-18, at the Americana Hotel. General Aniline Stock (Continued from page 1 ) jng World War II, filed a registra- tion statement late today with the iiecurities and Exchange Commission jovering 75 per cent of the Class A ommon and Class B common owned >y the Government. It was stipulated hat underwriting companies that vant to buy the stock will have to )id on the entire package when it s finally offered for sale. Swiss Group May Object The Government action is expected o be challenged in court by Inter- landel, a Swiss holding company that >wned the stock when it was vested. The Government owns 93 per cent )f the oustanding G.A.F. common, government officials pointed out that jrhey are holding back 25 per cent pf the Government's stock to meet :he claims of independent stockhold- ers other than Interhandel. Greenberger Reelected Cfeve. Exhibitor Head CLEVELAND, Jan. 14 - Henry Greenberger has been re-elected to serve a third term as president of the Cleveland Motion Picture Exhibitors Association. Two other officials were also unanimously reelected— Joseph Rembrandt, vice-president, and Louis Weitz, secretary. Ted Vermes Withdraws At his own request Ted Vermes withdrew his name as secretary and is succeeded by James Kalafat. Com- posing the board of directors are: three year term, Meyer Fine and P. E. Essick; two year term, Henry Greenberger and Howard Reif; one year term, James Kalafat, Ted Vermes, Sam Schultz, Leonard Greenberger, Max Lefkowich, Bert Lefkowich, Mar- shall Fine, Jack Essick, Ray Essick. PEOPLE Plitt to Am-Par Ed. NEW ORLEANS, Jan. 14.-Henry Plitt, president and general manager K)f Paramount Gulf Theatres, Inc., has \\>een appointed to the newly-formed inhibitor committee of Am-Par Pic- tures Corp., the new film production (subsidiary of American Broadcasting- Paramount Theatres. The company's Initial meeting is scheduled to be held [here Jan. 21 at the Roosevelt Hotel. (Sidney M. Markley, AB-PT vice-presi- {dent in charge of production, will at- tend from New York and from Holly- wood will come Irving H. Levin, presi- dent, and Harry L. Mandell, vice- I president of Am-Par, and Jerry Zig- Imond, western division manager of I AB-PT theatres, committee chairman. Other Paramount affiliate representa- tives at the meeting will include Plitt, Louis J. Finske, Miami; Norris Hard- away, Atlanta; David Wallerstein, Chicago, and Raymond Willie, Dallas. Promotional Seminars Slated at Fox Meets Merchandising and promotional seminars will be held in conjunction with the series of 20th Century-Fox divisional sales meetings called by general sales manager Alex Harrison to develop plans for the company's expanded product line-up of more than 50 pictures this year. Based on conferences being held by vice-president Charles Einfeld, plans will be presented to the assembled sales executives covering the national and regional plans for releases sched- uled through June, including "Three Brave Men," "The True Story of Jesse James," "Oh Men! Oh Women!", "Heaven Knows, Mr. Allison," "Boy on a Dolphin," "The River's Edge," and Darryl F. Zanuck's "Island in the un. Officials Will Attend Advertising director Abe Goodman will attend the meeting in Philadel- phia on Jan. 23-24 and the Los Ange- les parley, Jan. 30-31. Rodney Bush, exploitation director will attend the Atlanta meeting, January 16-17; and exploitation manager Eddie Solomon will join sales toppers at the Jan. 25-26 parley in Chicago. RKO Foreign Meets Set Conferences on the foreign distribu- tion of RKO Radio Pictures product will be conducted here this week be- tween home office foreign department executives and Joseph Bellfort, gen- eral European manager, who arrived here from Paris at the weekend, and Robert S. Wolff, chairman and man- aging director in Great Britain, who will arrive here from London later this week. Ezzes Sets Europe Tour On RKO Library Sales E. H. Ezzes, vice-president and general sales manager for C & C Tele- vision Corp., which is distributing the RKO Radio Pictures film library to television in the United States, will leave here later this month for Eu- rope on a combined business-vacation trip during winch he will investigate the possibility of theatrical sales for the RKO pre-1948 product, it was reported yesterday. George Nichols, who resigned last month from the M-G-M publicity de- partment in Hollywood, has an-, nounced the establishment of inde- pendent publicity offices in Beverly Hills. □ Clement Brewster Lee, assistant manager of the Oritani Theatre, Hackensack, N. J., a unit of the Stan- ley Warner circuit, has won $25,000, first prize in the national essay con- test of Armour Co. for its Dial Soap. Subject of the essay was "Why I Would Nominate Dwight D. Eisen- hower as Candidate." □ Sylvan M. Cohen, new chief barker of the Philadelphia Variety Club, Tent No. 13, has been named toast- master for the testimonial dinner to be held on Jan. 21 for Gene Tunick, recently promoted to district man- ager, and Stan Kositsky, to branch manager, of United Artists. The din- ner will be given by Motion Picture Associates at the Bellevue-Stratford Hotel. □ Leonard Hettelson, long identified with the industry in Philadelphia, has taken over operation of the Mayfair Theatre, neighborhood house in that city. Edward R. Russell Dies LONDON, Jan. 14-Edward Rains- ford Russell, former director of Quig- ley Publications Ltd. died suddenly January 12. He was 80 years old. Russell was a director of Quigley Publications' British company from 1943 to 1953. are advertised inLIFE "Battle in LIFE'S January 21st issue. ADVERTISED IN LIFE THE BIG ONE IN MOVIE SELLING Motion Picture Daily Tuesday, January 15, 18 j RKO, U-I Deal (Continued from page 1) Acuities" are. But it was learned that Gordon Youngman, West Coast attor- ney, has been called into New York from Hollywood for consultation on the legal questions. 'Certain Films,' Says One Official It was pointed out by the RKO executive that not all films produced by the company would be given under the proposed agreement to Universal "They would get certain films which we select," he said. However, an of- ficial of Universal expressed a contrary view, sayng the proposed agreement calls for Universal to handle all RKO product in the domestic market. The plan to modernize distribution procedures at RKO Radio was taken into consideration late in 1956 when a group of top RKO Radio and RKO Teleradio executives held a special meeting in Florida. It was then an- nounced by RKO Radio Pictures presi- dent Daniel T. O'Shea that "RKO Radio was considering the re-shaping of its entire production and distribu- tion structure to meet changing trends in the domestic and foreign market." Dozier Is in New York It was also reported here yesterday that William Dozier, RKO Radio vice- president in charge of production, who ■ arrived in New York from Hollywood over the weekend, is involved in the talks with Universal. Dozier, it was reported, is also conferring with RKO Radio distribution executives concern- ing this year's production line-up Humphrey Bogart Dies ( Continued from page 1 ) he lapsed into a coma at his home here and died. He was 56. His first motion picture role was in 1930, but it was not until after his stage success in "The Petrified For- est" and subsequent starring in the filmed version that he became known. He became famous for sim- ilar "tough guy" roles in later pic- tures. In 1951 he won the Academy Award for best actor for his perform- ance in United Artists' "African Queen." He is survived by his widow, actress Lauren Bacall, and two children, Stephen, 8, and Leslie, 4. Closed Theatre Hurts Other Town Businesses WELLSVILLE, O, Jan. 14— The commercial value of the motion pic- ture theatre to other businesses in the area is demonstrated in this town of 8,000, where downtown business un- derwent a drastic drop after the clos- ing of its only theatre, the Liberty, last February. Paul Vogel, one of the owners of the theatre, reopened the Liberty Christmas Day at the request of the merchants of the town. Three com- mercial stores were forced to close through lack of business on the main street, the merchants told him. Television Jo d a u PASSING IN REVIEW.... Anyone who devotes a large part of his time to monitoring television, must, occasionally, pause and ask himself that ruthless question (and the endless variations of it ) : Am I any better for it? Would I be any less a man for not having seen (sub- stitute name of any show)? Such self-analysis need not be prompted by any gross lapses in taste nor any par- ticularly dramatic failures. It simply bubbles up like nitrogen in the blood of a skin-diver who comes to the sur- face too quickly. The television bends are as inevitable if not as lethal. Classicism to Fore Last Sunday there were perhaps two or three "pressure chambers" for the aid of the susceptible viewer: NBC-TV's overwhelming two-and- one-half hour American premiere of Prokofiev's "War and Peace"; CBS- TV's laconic and dramatic documen- tary, "Schweinfurt," on the Air Pow- er series; and Leonard Bernstein's in- formative, non-pompous dissertation on modern classical music on ABC- TV's Omnibus. To one whose classical music frame-of-reference is fairly fragmen- tary, it seemed too bad that Mr. Bern- stein's Sunday evening contribution could not have preceded the afternoon NBC Opera presentation. That, how- ever, is quibbling. Both shows were refreshingly blunt in their import and their purpose, even as is The Life of Riley. "War and Peace" was not only one of the most impressive shows of the season technically, but it packed a cumulative emotional punch that somehow got through the unfamiliar form of recitative, oddly unmelodic music and innumerable changes of scene. The Bernstein performance was easy and fun. 'Schweinfurt* Presented Frankly Air Power's "Schweinfurt" was a beautifully edited account of one of the most brutal missions undertaken by the U.S. Air Corps in the last war. The air battle scenes were some of the most impressive yet shown on the series and, happily, the narration was straight and to the point. Elsewhere the television week add- ed little to the sum total of human achievement. It might be said that this is not exactly the purpose of either Dinah Shore or Perry Como, who headlined NBC-TV's Chevy Show re- vue Sunday night. However, this show was especially spiritless in ma- TV TODAY picture TELEVISION COMES UP WITH-"Mayerling." Between cocktails in its ex- ecutive dining room the other day, NBC told newsmen its "Producers Show- case will once again offer the old and familiar story; and it proffered stars Mel Ferrer, Audrey Hepburn and director Anatole Litvak for questioning and quotation. They are pleased and anticipatory. Litvak directed the, original French film, now historic. With them, above, host Syd Eiges, left, NBC in- formational vice-president. In color, the show February 4, 8-9-30 P.M., EST will also feature Raymond Massey, Diana Wynyard, Isabel Elsom. NBC, RCA, Whirlpool-Seeger and John Hancock are sponsoring. terial and performance. Perhaps two nonchalant performers tend to cancel one another out after— say— about 25 minutes' viewing. Saturday night Galen Drake's new ABC-TV show made its unspectacular debut, the highpoint of which was a foolish de- bate between a teenager and her father as to whether or not Elvis Pres- ley is a good influence on the nation's youth. This teenager was deemed par- ticularly qualified for debate since she had once run away to Memphis jtp see her idol. Saturday eveningdid improve, however, with the spritely CBS-TV tribute to Eddie Cantor and Sid Cae- sar's commentary on elaborate TV commercials, NBC-TV. That one should be sent over for viewing by Chrysler Corporation executives. Orchids to Piper Laurie The most interesting of the week's dramas was Playhouse 90's fantastic "The Ninth Day," CBS-TV Thursday night. This post-hydrogen bomb love story had its full quota of unlikely character motivations and arbitrary plot twists but it did feature a fine performance by a beauty named Piper Laurie. Miss Laurie may one day confound the people who gave her that name and become a solid actress. For that matter, she's okay fight now. NBC-TV's Kraft Theatre Wednesday night presented another one of their favorite cut - to - the - minute-hand of-the-clock situations: a hidden bomb about to explode in an airliner. The story, if not the airliner, never got off the ground.— V.C. id Sullivan Show First For 4th Straight Year The Ed Sullivan Show (CBS-TV placed first as the Best Variety Pr ; gram for the fourth successive year . the annual Television Today pc | conducted for Fame. The story pul lished Friday in Motion 'Picttji | Daily incorrectly said it had won fl;] the third year. The score for secondhand tliii place winners by networks also w;j incorrectly listed. The correct scoij is 13 second place winners, and fl third place winners for NBC-TV an] eight second place winners and W thirds for CBS-TV. : ■ ■ Cites TV Promotion of Understanding Abroad The emergence of ; television as, 1 major , and powerful medium in thj ; U.S.. Government's overseas,, inform* tion program was one of.the most sij: nificant developments of 1956 in thj task of promoting understands abroad, according to Arthur Larsor director of the U.&; ■ Infbrmatio; Agency. The continued- effectiveness of radio broadcasts to the people be' hind the Iron Curtain by the [Agency': Voice of America also was demor- strated conclusively during " the yea; 1 lie added. \;~Mh: ABC Designs Expanded Coast TV Headquarters HOLLYWOOD, Jan. 14. - The American Broadcasting Co. has j com- pleted preliminary designs for an $11,- 000,000 reconstruction and expansion program for its Hollywood television headquarters. Capacity of the plant will be more than tripled. ABC Elects Aubrey' James T. Aubrey, . Jr., ; has bee: elected a vice-president of: the Ameri can Broadcasting Co., : fn : charge • ;0 programming and talent for the AB< Television Network, it Was! announce! by Leonard H. Goldenson,- : president of American Broadcasting-Paramount Theatres, Inc. Aubrey* who waj named head of programming and talj ent for ABC Television in ; December' was formerly manager of network pro grams for CBS; Television, Holly! Wood-' " ■ ■ ;'' ■ 1 MOTION PICTURE DAILY >L. 81, NO. 11 NEW YORK, U.S.A., WEDNESDAY, JANUARY 16, 1957 TEN CENTS lestival Prods. tew Art Film Oo.Will Open ;! Exchanges iirm Has Two Pictures ^eady for Distribution By LESTER DINOFF j Festival Productions, Inc., a newly- irmed corporation with a capital of 5 50,000, will set up eight film ex- I'anges throughout the United States I the near future to handle the dis- ijbution of art product in color and jde-screen, it was announced here -sterday by president Capt. I. R. Maxwell. !' Captain Maxwell said Festival is lady to distribute two productions, (Continued on page 6) upan's '56 Box Office ece/pfs Show Increase From THE DAILY Bureau I TOKYO, Jan. 12 (By Air Mail).- ■ (pan's box office receipts for 1956 'mped to over $195 million com- Kred with $153 million for 1955. A I tal of 509 full length features were oduced. : f Revenues of distributors of Ameri- j.n and European films dropped jightlv to $21 million compared with : >1,121,000 in 1955. Some 600 new Jeatres were built, bringing the total I over 5,600 now in operation. lew RCA Appointments for Folsom and Burns i David Sarnoff, chairman of the luard of directors of the Radio Corp. I America, yesterday announced the I ection of Frank M. Folsom as chair- I an of the executive committee of the I hard and John L. Burns as president lid a director of RCA. General Sar- ■)ff will continue in his present ca- (Continued on page 6) Television Today *y 0'Donnell Sees Arbitration 'Beneficial to Everyone' An industry arbitration system, as re-proposed by Theatre Owners of American and Allied States Associa- tion, "would be beneficial for every- one," in the opinion of Robert J. (Bob) O'Donnell, general manager of Texas Interstate Circuit, who ar- rived here yesterday from England. O'Donnell, who was abroad for a short vacation, said he "sincerely hopes there can be a meeting of minds between exhibitors and dis- tributors on arbitration." The indus- try exhibition leader also conferred here with officials of the Council of Motion Picture Organizations on the Federal tax reduction campaign. Goldenson To Receive Humanitarian Award The 1956 Humanitarian Award of the March of Dimes will be presented to Leonard H. Goldenson, president of American Broadcast- ing - Paramount Theatres, Inc., by Basil O'Connor, pres- ident of the Na- tional Founda- tion for Infan- tile Paralysis, it was announced yesterday. G o ldenson will receive the Award for his "long - time de- votion to human welfare activities' (Continued on page 6) 'Continuing on the Rise' Theatre Crosses Up All Around Country Circuits Credit Improvement in Product And 'Change in the Public's Attitude' Theatre grosses around the country have been climbing since "sometime last November" and are continuing to rise after a phenomenal Christmas-New Year's, record-breaking period, according to executives of some of the biggest national Says Promise to Study N.Y. Tax 'Being Kept' L. H. Goldenson at Special to THE DAILY ALBANY, N. Y., Jan. 15-Senator Macneil Mitchell has announced that the joint committee which he and assemblyman Fred Preller had headed and which promised to rec- ommend a study of the New York City amusement tax, was one that functioned only as a campaign group for legislative candidates on the Re- (Continued on page 2) House Group Continues Two Tax Subcommittees From THE DAILY Bureau WASHINGTON, Jan. 15. - The House Ways and Means Committee voted today to continue for the com- ing Congress two tax subcommittees. One, headed by Rep. Forand (D., R. I.), will study excise tax changes and other excise problems. The other, headed by Rep. Mills (D., Ark.), will investigate tax loopholes. DCA To Release 23 Films in '57; Plans Big Promotional Campaigns By GUS DALLAS (Picture on Page 3) A releasing program of 23 pictures in 1957, principally foreign product, to be backed by heavy promotion and merchandising campaigns through a new dis- tribution network was announced yesterday by Distributors Corp. of America by Fred J. Schwartz, president of the company. DCA will also step up the financing of production and co-production for the coming year, according to Schwartz, who said that he hoped to be able to announce definite plans for "late 1957 and 1958 releases" within three months. A "demand on the part of exhibitors for features that will pull audiences away from TV sets into theatres" and (Continued on page 3) theatre circuits. Commencing with the Stanley War- ner Corp. announcement last week that their chain's receipts have been improving week by week since No- vember to the "biggest in their his- tory" in the week ended Jan. 5, other circuits have reported "substantial" and "exceptional" improvements in na- tional grosses over the same period. Experienced theatremen, although pleased and hopeful of a trend, feel that there are two natural reasons for the upsurge in attendance: better product than at this time last year, and another "inexplicable" turn in the public's attitude which is sending them back to the theatres. An American Broadcasting-Para- ( Continued on page 2) 'Thrillarama' to Reopen, Roadshow Plan, Feb. J From THE DAILY Bureau HOLLYWOOD, Jan. 15 - "Thrill- arama Adventure," withdrawn for re- cutting and color-check following a preliminary premiere in Houston last fall, will open at the Capitol Theatre, San Diego, on Feb. 1, Thrillarama Corp. president Albert H. Reynolds told Motion Picture Daily today. The attraction will open at the Strand, Milwaukee, Feb. 15th; at the (Continued on page 2) FBFM Will Result in Better Films: Broccoli Better quality product from British studios will "undoubtedly" be a di- rect result of the organization of the second British producers group, which was announced yesterday, ac- cording to Albert Broccoli, director Of Warwick Film Productions, who is. (Continued on page 6) 2 Motion Picture Daily Wednesday, January 16, 195' PERSONAL MENTION ROBERT J. O'DONNELL, general manager of Interstate Circuit, will return to Dallas today from New York. • Alfred E. Daff, executive vice- president of Universal Pictures, will return to New York today from Lon- don via B.O.A.C. Kenneth MacKenna, M-G-M stu- dio story head, returned to Hollywood yesterday from New York. a Bert Orde, director of sales devel- opment for "Redbook," will leave here today for the Coast. • N. Peter Rathvon, production ex- ecutive, arrived in New York yester- day from London via B.O.A.C. Philip Gerard, Universal Pictures Eastern publicity manager, is in Bos- ton today from New York. Ilya Lopert, president of Lopert Films Distributing Corp., will return to New York today from the Coast. © Charles L. Casanave, president of the Fred Astaire Dance Studios, will leave New York this week on an ex- tended business trip, with Chicago the first stop. N.Y.C. Receipts in '54 Good in Central Area From THE DAILY Bureau WASHINGTON, Jan. 15 - New York City's theatre receipts held up very well in the Times Square area and the rest of Manhattan but dropped in the rest of New York City and its suburbs between 1948 and 1954, the Census Bureau re- ported today. The Bureau said that in the cen- tral business district of Manhattan, 75 theatres in 1954 had $40,749,000 in receipts, less than one per cent below the $40,996,000 total receipts for 70 theatres in the area in 1948. For the entire borough of Manhattan, includ- ing the Broadway area, the drop was one per cent— with 171 theatres hav- ing $62,633,000 receipts in 1954, compared with 188 theatres with $63,242,000 in 1948. In the entire city of New York there were 475 theatres with $118,- 288,000 in receipts in 1954, com- pared with 583 theatres with $138,- 040,000 in receipts in 1948. This was a drop of 14.3 per cent. The drop excluding the Broadway area was 20.1. Grosses on Rise Nationally 'Thrillarama' ( Continued mount Theatres executive favors the "change in public attitude" theory and noted that his circuit has been doing "consistently better" business ever since October. "Patrons go through cycles like this," he said. "You can't really figure it, you just hope for the best." Loew's, Theatres called their na- tional business "way ahead" of last year and continuing at a good pace. Better attractions were cited as the most apparent reason for the upswing. Longer and more spectacular pictures were also singled out as important factors in catching the interest of audiences. RKO Theatres officials also thought that pictures now in circulation are superior to product, on the whole, that was out last year at this time. An "unusually large number" of their current shows are being held over around the country, an executive said. He also noted that some pictures that did not do exceptionally well in New from page 1 ) York are doing "excellent" business in other situations around the country. Skouras Theatres went along with the theory that product released at the years' end is better than that of the previous year. The noticeable up- swing in business is probably due ot the fact that so many of these top quality pictures came out nearly at the same time instead of having a wider spread, an executive said. Not Frightened by TV None of the theatremen questioned semed to think that any decline or change in the quality of television of- ferings is greatly responsible for the "pleasantly growing response" of the public to theatre attendance. Another theory brought forth by the Skouras executive was that the in- crease in box office receipts may not be as great it seems, in view of the fact that many theatres enjoyed a savings with the elimination of some Federal admissions tax last fall. (Continued from page 1) Fox, Philadelphia, Feb. 21, wit1; other dates to follow as rapidly i; exhibition prints can be obtaine! from Technicolor, Reynolds said, an] added that the National Theatres ciil cuit, Interstate Circuit, and othe.v have booked "Thrillarama." Reynolds said "Thrillarama Adveif ture" has been cut from a two-hou; length, in which it was experiment}) ally screened in Texas, to an houj and three-quarters, and that the co:| or-matching problem, which cause | some differentiation between pane!' in the first exhibition print, has bee;; overcome by Technicolor technicians!; Exhibition policy will be roadshows with intermission, at "top populat prices," according to Reynolds. WS newly designed aluminum-fram screen equipment, he pointed oui! complete installation can be mad(j including booth adjustments, withiii eight hours following a theatre's clor |) ing, and can be removed in the sami time. New York Taxes ( Continued from page 1 ) publican ticket. It is no longer in existence, he said. However, Senator Mitchell pointed out that the committee's promise to suggest a study of the amusement levy question was being kept. The committee of the affairs of the city of New York, of which Mitchell is chairman in the upper house, has a three-part program of study planned. A solution authorizing this is to be introduced during the cur- rent week. Mitchell explained, "We are to study the three 't's— transit, taxes and traffic. Transit is the first to be con- sidered. Taxes will be the second. When the committee comes to taxes, I, as senior member from New York, will bring up the matter of the amusement tax as part of the broad study." Senator Mitchell continued that he did not know when the taxes phase will be reached. Ik BATTLE Honor Hess Today Colonel Dean E. Hess, whose life story is the subject of Universal-In- ternational's "Battle Hymn," will be honored by the Ohio delegation to the U.S. Senate and the House of Repre- sentatives at a luncheon in Washing- ton today. The picture, which is in CinemaScope and Techniolcor, will have its world premiere in Hess' na- tive Marietta, Ohio, Feb. 10 as part of a state wide tribute. A special screening of the film will be held in Washington tonight for members of Congress from Ohio as well as press, radio and television correspondents. Universal-International gives more than 4,760,000 families a capsule preview of Rock Hudson in "Battle Hymn," co-starring Martha Hyer and Dan Duryea, in a two-color adver- tisement in January McCall's. The ad presents the picture as the true and exciting story of Dean Hess, a clergyman who turned fighter pilot and found peace withig himself— the kind of picture that will make a strong appeal to the readers of McCall's, the magazine of Togefherness. Universal-Inter- national's ad in January McCall's is building box-office for exhibitors right now. McCall's The magazine of Togetherness, reaching more than 4,760,000 families MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stone Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager: Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weavei Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bui nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sun, days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Martii| Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald: Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part o Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act o March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Wednesday, January 16, 1957 Motion Picture Daily Brotherhood Chairmen Set Industry executives in 14 key cities have accepted posts as area distribu- tor chairmen of the amusement indus- try's Brotherhood Drive for 1957. 'This was announced yesterday by William J. Heineman and Spyros S. Skouras, Jr., national co-chairmen of 'the inter-faith efforts sponsored by the (National Conference of Christians and News. The Brotherhood campaign will be Formally launched Jan. 24 at a dinner In the Waldorf-Astoria Hotel in New York at which entertainment industry 'leaders will honor Jack L. Warner, IWarner Bros, president, named recipi- ent of the Brotherhood Award for 1957. Distribution officials taking over (area chairmanships for the national campaign are: Byron Adams, United Artists, Jacksonville; M. B. Adcock, {Warner Bros., Minneapolis; Harry Germaine, Paramount, New Haven; Bill Hames, United Artists, Atlanta; i Henry Haustein, Paramount, Seattle; Tames Hendel, United Artists, Pitts- burgh, and L. Krause, RKO, Detroit; Also William Kumins, Warner Bros., Boston; James Ricketts, Para- mount, Denver; Frank Rule, Para- mount, Dallas; Al Shimtken, Warner Bros., San Francisco; Joe Sugar, United Artists, New York; Max Wes- tebbe, RKO, Albany, and C. Zagrans, RKO, Philadelphia. Paramount Opens Final Sales Meeting Today ST. LOUIS, Jan. 15 - Paramount will open the second and final part of its 1957 national sales and merchandising meeting at the Chase Hotel here tomorrow with George Weltner, president of Paramount Film Distributing Corp., presiding. This meeting of division and branch managers and field merchan- dising representatives, all of the west- j ern half of the U. S., which Sidney Deneau manages, will center on sales [policies and release and promotion plans for 1957 product. I The opening day will be devoted primarily to "The Ten Command- ments," and subsequent days will be devoted to "Three Violent People," "The Rainmaker," "Fear Strikes Out," '"Funny Face," "Gunfight at the OK Corral," "Omar Khayyam," "Beau j James," "The Delicate Delinquent" and "The Buster Keaton Story." Bogart Services Today HOLLYWOOD, Jan. 15 - Funeral services for actor Humphrey Bogart will be held at 12:30 P.M. tomorrow at All Saints Episcopal Church in Beverly Hills. The service will be j-ead by the Rev. Kermit Kestelpne and the eulogy will be made by John Huston. Interment will follow at Forest Lawn Cemetery. The family has requested that flowers be omitted in favor of donations to the American Cancer Society. ..JEWS ROUNDUP M. P. DAILY picture Over coffee-and-danish and very early yesterday morning Fred Schwartz broke to the trade the news his company now, after some delay, is a going concern with a list of exchanges and a complement of product. With him, DCA general manager Irving Wormser and sales manager Arthur Sachson. DCA Schedules 23 for 1957 (Continued fr a "beyond any shadow of a doubt" faith in the future of the industry are responsible for the expansion of DCA at a time when some other film dis- tributors are cutting back their opera- tions, Schwartz asserted. Ten exchange offices have been opened recently in the U.S. for DCA, replacing states rights franchise hold- ers that have been handling the com- pany's distribution up to now. Im- mediate plans call for a total of "15- 18 exchanges throughout the U. S. and Canada before the end of 1957," he reported. Fieldmen and franchise /holders will continue to operate in areas not reached by the exchanges, he said. The operation will be head- ed by general manager Irving Worm- ser and sales manager Arthur Sach- son. The new exchanges are in the fol- lowing cities: New York, Boston, Phil- adelphia, Washington, Chicago, Cin- cinnati, Des Moines, Los Angeles, San Francisco and Seattle. Distribution Schedules Classified Distribution schedules for the com- pany were classified into three types bv Schwartz. The company intends to release annually "three to five top quality" pictures, "two or three ex- ploitation package shows (four or six pictures) aimed at the increasing ju- venile audience" and "10 to 12 of the best productions from the foreign market," he said. Schwartz expressed the opinion that adult audiences were being lost in the concentration on juvenile and ex- ploitation pictures, commenting that it is much harder to interest adults in returning to theatres than younger people. He said that some "censorship" dif- ficulties may be expected in some of DCA's foreign releases, but he felt that strictly adult features were as necessary as low-budget exploitation films aimed at other audience seg- ments. Criticizing "censor groups" and the orn page 1 ) "single-standard" motion picture Pro- duction Code "which rates films only for general viewing," he called the present rating systems "not very realistic." Cites Adults-Only' Plan He cited special "adults only" classi- fications given to British films by that country's code authorities. He felt that U.S. exhibitors' resistance to showing pictures "condemned" by the Legion of Decency would be relaxed if the present Code were again revised to adopt such a standard and the rat- ings set up by an advisory group of "technical people qualified to under- stand the moral effects on audiences." Schwartz pointed out that he was differentiating between "superior adult pictures" and "sex exploitation" films that deserved censure. Summing up the 1957 outlook for DCA, he predicted that the company's gross at the year's end may increase "by as much as 300 per cent" over the previous year. He declined to give the previous year's figure. SIMPP Seeks Increases In Pakistan Releases The Society of Independent Mo- tion Picture Producers is currently working on an agreement with Pakistan to permit a greater number of inde- pendents' pictures to be distributed in that country, according to industry sources here. Until now there has been a very small market for independents in Pa- kistan, since "most of its available exchange has been earmarked for the major companies and import permits have been more or less tied to remit- tances," an industry official said. It is understood that SIMPP presi- dent Ellis Arnall has discussed the matter with the State Department and that SIMPP is negotiating now with the Pakistan government to better the situation for the independents. 'La Strada' Given Award The annual Joseph Burstyn Award for the best foreign-language film of 1956 was presented to the Italian film "La Strada" vesterdav at a cocktail party at the Hotel Plaza given by the Independent Motion Picture Distribu- tors Association of America. Archer Winsten, film critic of the "New York Post" presented the award, which was accepted by Joan Loring. ■ 'Brave' Screenings Concluded The 34-city preview screening pro- gram on "Three Brave Men" to mobil- ize local support for the picture was concluded by 20th Century-Fox yes- terday. The national screenings, at- tended by more than 50,000 commun- ity leaders and the press, set in mo- tion programs of support from such organizations as the Federation of Women's Clubs, Motion Picture Coun- cils, United Church Women, National Council of Churches, American Jew- ish Committee and The American Civil Liberties Union. RCA Answers Philco Radio Corp. of America yesterday denied the charges made by Philco Corp. in a suit filed by Philco against RCA, General Electric Company, and American Telephone and Telegraph Co. RCA stated that "the obvious pur- pose and intent of the litigation was if) throttle development of color tele- \ ision by reiteration of unfounded ciiarges made in other pending and undecided cases involving; RCA." Move to Drop Kelso Tax The Kelso, Wash., City council has ordered an ordinance drawn to remove the five per cent municipal tax on the- atre admissions. Basil Bashor, Kelso theatre operator, had frequently re- quested such action in past years. The ordinance would drop the tax on March. 1. E. M. Loew s Wins OK For Concession Building NEW HAVEN, Conn., Jan. 15 — A permit for a concession building at the site for what will be the initial out- door theatre within city limits has been issued by the Building Inspec- tion Department to E. M. Loew's Theatres. Permission was requested more than a year ago. E. M. Loew asked for the building permit in October, 1955. The build- ing inspector gave preliminary ap- proval, but later denied the permit. Loew than appealed to Superior Court and the city took the case to Supreme Court of Errors at State Capitol, Hartford. The theatre firm won each time. „ cAMNOT TELL A iUBi -rHE WINGS nF EAGLES u PERFECT \s MGTONS BIRTHDAV 'eislTERTAINMENT CAN CHOP DOWN THIS TREE TOO! A BIG MONEY TEAM! A perfect role for John Wayne, based on the life of reckless, fun-loving, devil-may-care "Spig" Wead. THE FUNNIEST! Dan Dailey plays Wayne's rowdy side- kick and he rates an award for the comedy performance of the year ! RED-HEAD EYE-FULL Beautiful Maureen O'Hara {always great with Wayne!) is femi- nine dynamite as the wife of an untamable husband. SPECIAL M-G-M NEWSPAPER AOS TIED IN WITH WASHINGTON'S BIRTHDAY PLAYDATES! ASK YOUR M-G-M BRANCH! John Ford the director knows how to deliver "Wayne Gold." Not since their "Quiet One" such laughs and excitement. M-G-M presents in METROCOLOR JOHN WAYNE DAN DAILEY MAUREEN O'HARA in "THE WINGS OF EAGLES" Co-Starring WARD BOND Screen Play by FRANK FENTON and WILLIAM WISTER HAINES Based on the Life and Writings of COMMANDER FRANK W. "SPIG" WEAD Directed by JOHN FORD Produced by CHARLES SCHNEE (Available in Perspecta Stereophonic or 1-Channel Sound) Motion Picture Daily Wednesday, January 16, 1 Art Film Co. Goldenson ( Continued from page 1 ) "Don Giovanni," for which he has 60 bookings already, and "Giselle," as performed by the Bolshoi Ballet. Festival Productions also plans to retain the services of a sales manager and an initial staff of five key sales- men, Maxwell said. Discussions have been held about this with a number of industry distribution executives he added. It was also learned yesterday that one of the distribution executives ap- proached is Bernard Jacon, president of Jacon Film Distributors, who is leaving here tomorrow for a sales trip to Chicago, Detroit, Cleveland and Pittsburgh. Jacon would act as a sales and distribution consultant to Festival in addition to operating his own or- ganization, it was explained. Plans Eight Offices Maxwell said it "is our plan to set up exchanges in New York, Chicago, Los Angeles, and the West Coast, Washington, D. C, Dallas, Boston, New Orleans and Denver." His organ- ization plans to work closely with ex- hibitors and cultural groups in promo- tion of the product. "The success of the initial productions in the U. S. market will be a major factor in our production plans," Maxwell observed, adding that he hopes to boost the production of "artistic features from about three to 20 annually." He said that Festival's British organization, Harmony Films, has plans to begin production of the Sadler Wells per- formances of "Sleeping Beauty" or "Swan Lake" this coming summer. Seeks 35 Per Cent Bental The British executive, a newcomer to the industry, said it is Festival's plan to seek a 35 per cent film rental in first run situations for the company product. "We need only 500 bookings to show a profit and to meet the nega- tive cost," he said. There is a future possibility that Festival will also ac- quire theatres under leasing and guar- antee agreements. FLY B O A ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave., New York 17. N. Y.. tel. MU 7-8900 ( Continued from page 1 ) a testimonial dinner on Feb. 18 in the Grand Ballroom of the Waldorf-As- toria Hotel here. The Hon. Richard C. Patterson, Jr., New York City commissioner of com- merce and public events, will serve as honorary chairman and will preside at the dinner. Spyros P. Skouras, presi- dent of 20th Century-Fox and recipi- ent of the 1955 Humanitarian Award, will serve as chairman of the dinner committee. Leon Leonidoff, vice- president and stage producer of the Radio City Music Hall, will be in charge of the entertainment program for the testimonial dinner. FBFM to Aid (Continued from page 1) here for talks with officials of Colum- bia Pictures. Ealing Studios of London on Mon- day announced the organization of the Federation of British Film Mak- ers. The one producers group that existed before, British Film Producers Association, was found "unsatisfac- tory" by Ealing and several other British companies as a representative of British production, it was reported. Not Member of BFPA Warwick and some of the other companies which formed the new group have never been members of the BFPA. "We 'outsiders' have never known what went on behind the locked doors of the BFPA," Broccoli said. "Al- though we were not members, we were forced to let the BFPA rep- resent us in labor and governmental affairs. Now we have an organiza- tion which is more democratic in representing the independent British producers. "Bound to Improve' "British product is bound to im- prove, now that the independents will be better informed of what's go- ing on in the industry, and will have a more reliable representative body looking after their interests," he said. RCA Appointments ( Continued from page 1 ) pacity as chairman of the board and as chief executive officer of the cor- poration. Folsom has served as president of RCA since 1949. Burns has been a senior partner and vice chairman of the executive committee of the man- agement consultant firm of Booz, Allen and Hamilton, which he joined in 1941. Spiegel Seeks Actor Producer Sam Spiegel has arrived here to seek a young actor to fill a key spot in his production for Colum- bia, "The Bridge on the River Kwai." Spiegel must have his "find" in Asia no later than January 25. He will audition West Coast actors also. Television Joday KF-TV To Produce Seven Half -Hour Series HOLLYWOOD, Jan. 15.-TCF-TV Productions is proceeding immediately with the preparation of seven new half-hour television series, pilots of which will be filmed within the next three months, according to Irving Asher, executive in charge of produc- tion for the 20th Century-Fox subsidi- ary. Asher made the announcement upon his return from New York, where he had a series of conferences with Oli- ver A. Unger, executive vice-president of National Telefilm Associates film network, and with Spyros P. Skouras, president of 20th Century-Fox. Four of the seven pilots will be made for the NTA film network, of which 20th Century-Fox recently ac- quired a 50 per cent interest, and the remaining three series will be avail- able to other networks and sponsors. Three of the first four shows for 27 Feature Films on j WCBS-TV Here in Jai WCBS-TV will present 27 feati films new to New York television dj ing January as films from the Warij Bros, library join forces with the i tion's M-G-M and Columbia for "Late Show" and "Early Show." Included are such films from j Warner library as "The Maltese E con," "George Washington Sit Here," "The Sea Wolf," "Dodge Ci and "God Is My Co-pilot." M-Gj is represented by "Thirty Secoi Over Tokyo," "Comrade X," "pjj Bascomb," "The Thin Man," "Lc. Finds Andy Hardy" and "The Bribj Due from Columbia are "Sligh French" and "Panic on the Air." NTA will be "How to Marry a 1 lionaire," "Mother Is a Freshmat and "Anything, Inc." The four property will be selected shot] from a list submitted by TCF-TV NTA. One Man s TViews By Pinky Herman NOBEL Prize Winner, Dr. Glenn Seaborg of the University California, has commended ABC-TV's "Disneyland," for directil the attention of the country's young people to science, and particulai to that program's episode, "Our Friend, the Atom," which will be sen1 next Wednesday. . . . Hal March flies to Miami Feb. 17 to emcee tj' Firemen's-Policemen's Benevolent Assn. Show at the Kennel Club. ABC's "Big Mike" and "Big Jake," two of the largest TV camera lens in existence, which were first used for telescopic shots of Pres. Eise hower's arrival in San Francisco for the Republican National Conve tion, will again be used next Monday for the inaugural in Washingto . . . Paul Henreid and Claudette Colbert will co-star in H. Allen Smitl romantic comedy, "One Coat of White," on "Playhouse 90" CBSho Thurs. Feb. 21. Ralph Nelson will meg, with Martin Manilus producin . . . Rodgers & Hammerstein's first original musical for TV, "Cinderella, will be CBSeen Sunday, March 31 (8:00-9:30 P.M.) will star Jul Andrews and will be produced in color by Richard Lewine. Co-Spon sored by Pepsi-Cola and Shulton, Inc. & ik Easily one of New York's most popular deejays, every bit as popul; with Tin Pan Alleyites as he is with his legion of admiring listener Jack Lacy will celebrate his 10th anniversary at WINS and his 20th yei in radio with an "On the air party" Jan. 25. We've often felt that Lacy not only knows his music but Jack has the talent and ability to emcee a TVariety series and we predict that some smart sponsor or TV exec will thank us for the tip. . . . Paul Vario has joined the public relations firm of G. J. Siegmund Inc. Vario was formerly a producer of European motion pictures. . . . The Merv Framers (He's as- sociate producer at Walt Framer Productions) be- came proud parents of their second child, Neil Ira, last Friday at the Hempstead General Hospital. . . . The composer of "Shadrach," Robert MacGimsey, was commissioned to clef a special composition for President Eisenhower's inauguration. The song, "Peace On Earth," wil be sung during the festivities by a choir of 150 voices. . . . Bette Davi and Gary Merrill make their TV debut as a team in G. E. Theatre drams "Coda To A Writer's Conference," which rolls before the cameras a Revue Productions early in Feb. Jack Lacy MOTION PICTURE DAILY Eisenhower NEW YORK, U.S.A., THURSDAY, JANUARY 17, 1957 TEN CENTS Vsks Delay in Substantial' fax Reduction fotes Need of Relief lor Small Businesses By J. A. OTTEN WASHINGTON, Jan. 16. - Presi- ant Eisenhower told Congress it must at off small business and excise tax ;lief proposals involving any "sub- antial loss of revenue. 1 He said Congress should consider fiose small business tax relief schemes hich entail "a minimum loss of reve- nue." No one in the administration as ready to say exactly what these light be, and Treasury Secretary [umphrey said that the President fasn't even urging Congress to ap- Irove these changes but merely to ronsider" them. 1 The tax views, contained in the ■resident's annual budget message Int Congress at noon today, didn't liention the admissions tax specifi- (Continued on page 4) mther Extension of Mntmssm Wage Sought From THE DAILY Bureau WASHINGTON, Jan. 16 - Presi- ant Eisenhower asked Congress Tain to extend the Federal minimum fage law "to additional workers." The President's budget message ive no details. These will be sup- lied by Labor Secretary Mitchell hen Congressional hearings start. - The President also asked Congress \ extend the life of the Small Busi- ( Continued on fage 5 ) Virginia Group Hears roldberg Compo Plea Special to THE DAILY RICHMOND, Va., Jan. 16-Exhibi- >rs of this state gathered in goodly lumbers here today for the meeting f the Virginia Motion Picture Thea- e Association despite the fact that irginia is practically snow bound y its first snow in two years. Harry (Continued on page 2) Danish, Spanish Situations Encouraging New Problems Loom for Industry As Others Near Solution From THE DAILY Bureau WASHINGTON, Jan. 15.-The year ahead will see a few solutions to exist- ing industry problems abroad, but will doubtless see also the emergence of some new problems, according to State Department officials. In Denmark, the 18-month embargo which stopped the flow of American pictures to that country may be near- ing an end. According to the Depart- ment, the tightly-controlled Danish ex- hibitor organization is close to reach- ing an agreement with American dis- tributors on film rentals— the subject in dispute. A similar situation in Spain, which has also been cut off from American films for some time, may also be solved soon, the depart- ment feels. Distributors appear to be headed for (Continued on page 6) Balaban Sees Business Rise By SAMUEL D. BERNS HOLLYWOOD, Jan. 16 - Barney Balaban, president of Paramount Pic- tures, today told Motion Picture Daily that business is on the upbeat, according to revenues reported in the final quarter of 1956 and to indi- cations thus far in 1957. Citing the re-opening of the long-closed Garrick Theatre, Chicago, as a sign of the (Continued on page 2) Seek Clmifimtion of Brazilian Film Ruling The board of directors of the Mo- tion Picture Export Association has asked the Film Board of Brazil for further clarification of a governmental plan to increase admission prices on programs running two hours or more. The MPEA directors requested the (Continued on page 2) Mew 10% Ticket Tax Levied in Argentina The Argentine government has en- acted a new national law in support of the domestic film industry which calls for a special 10 per cent tax on admissions to support domestic pro- duction and the establishment of a na- tional motion picture institute, accord- ing to the Motion Picture Export As- sociation. The MPEA yesterday said that un- der the new decree, the Argentine film (Continued on page 2) 20th-fox' Six-Month Releasing Schedule Its Largest Line-Up in Over Decade: Harrison Twenty-six films will be released by 20th Century-Fox between January and June in the "largest six-month product line-up in more than ten years," Alex Harrison, general sales manager, announced yesterday. The half year slate is part of an overall distribution program for 1957 of more than 50 attractions announced recently by president Spyros P. Skouras. Going into general distribution in January are three films playing selected engagements currently: "Anastasia," "The Girl Can't Help It," and "Okla- homa." Additional releases for that month include "Three Brave Men," "Smiley," and "The Quiet Man." February releases are "The True Story of Jesse James," "Oh Men! Oh Women!" and "Two Grooms for a Bride." For March the company will have "Heaven Knows, Mr. Allison," "The River's Edge," "The Storm Rider," and "Break in the Circle." Set for April are "Boy on a Dolphin," "China Gate," "Kronos," and "The She-Devil." May product includes "The Way to the Gold," "The Desk Set," "The Wayward Bus," "The Restless Breed," and "All That I Have." Heading the list for June is Darryl F. Zanuck's "Island in the Sun." Others for that month include "Three Faces of Eve," "Bernadine," and "Lure of the Swamps." See Replies Tomorrow Ask COMPO Units Approve Sweepstakes To Continue Discussions At Monday Night Meeting Letters outlining plans for the Academy Award Sweepstakes have been sent to all member units of the Council of Motion Picture Organiza- tions, whose approval must be ob- tained before promotion can be under- taken as a COMPO enterprise. This further progress in the Sweepstakes preparations was reported at a meet- ing here Tuesday night of representa- tives of the COMPO press relations committee and the Motion Picture As- sociation business-building committee at the Sheraton-Astor Hotel. Also at- (Continued on page 5) Texas Compo Presses State Tax Campaign Special to THE DAILY DALLAS, Tex., Jan. 16.-Texas COMPO is currently seeking to obtain further adjustment of the state admis- sion tax on theatre tickets in a cam- paign emphasizing contact with state legislators. The main objective is to boost the present Texas tax exemp- tion from 81 cents to one dollar. Exhibitor committees within the (Continued on page 5) Chromatic Facilities Acquired by Litton The acquisition by Litton Industries of a license agreement and of the Em- eryville, Cal., experimental and devel- opment facilities of Chromatic TV Laboratories, Inc., was announced here yesterday by Litton presi- (Continued on page 4) Television Page 2 Motion Picture Daily Thursday, January 17, 1957 PERSONAL MENTION ROGER E. LEWIS, United Artists national director of advertising- publicity, left here yesterday for New Orleans. • Hugh Owen, Paramount Eastern sales manager, returned to New York yesterday from Hollywood. Dr. Renzo Rufini, president of I.F.E. Releasing Corp., will arrive in New York next week from Italy. • Murray Silverstone, president of 20th Century-Fox International, be- came a grandfather yesterday when his daughter, Mrs. Michael Garri- son, gave birth to boy here at Lenox Hill Hospital. • Bernard Kamber, Hecht-Hill-Lan- caster executive, is in Miami Beach from New York. Russell Holman, Paramount's Eastern production manager, will re- turn to New York at the weekend from the Coast. • Joan Crawford, her two children and her husband, Alfred Steele, board chairman of Pepsi-Cola, will re- turn to New York from Europe today aboard the "Queen Mary." e William Berke, producer, has re- turned to Hollywood from New York. © John W. Meyer, executive produc- er for Claridge Productions, has left New York for Miami en route to South America. Argentina ( Continued from page 1 ) institute would censor motion pictures, classify motion picture theatres in the Buenos Aires area and see to it that native pictures receive adequate book- ings at specified rental rates. The Argentine film institute would also deal with international film festi- vals and otherwise concern itself with the development of the national film industry, the MPEA said. Texas Drive-In Owners State February Meet Special to THE DAILY DALLAS, Jan. 16. - A statewide convention of the Texas Drive-in The- atre Owners Association will be held here Feb. 26-27 at the Adolphus Ho- tel. Registrations and a pre-conven- tion cocktail party will open the social program on Monday, Feb. 25, at the hotel, it was announced by Edward Joseph, president of the Association. Business sessions on both days of the convention will be announced at a later date. The main banquet is scheduled for 7:00 P.M. Wednesday at the hotel. A nationally known showman will be scheduled for an address, Joseph said. Seek Clarification ( Continued from page 1 ) Brazilian board to specify as to whether the ruling applies to "pic- tures" or "programs" running over 120 minutes. The situation in Denmark was also discussed by the MPEA board at its weekly meeting. They were also in- formed that MPEA overseas represen- tatives Charles Baldwin and Herbert Erlanger will meet and go to Turkey on that market's tax situation on Jan. 20. Story Material Main Film Problem: Pakula Procurement of the "right story property" for feature production is the main problem confronting pro- ducers today, in the opinion of inde- pendent producer Allen Pakula, who recently completed "Fear Strikes Out" for Paramount Pictures. Pakula, who for six years was as- sistant to Don Hartman at Paramount, recently arrived here from the Coast to aid in the distribution and promo- tional plans for his film and to pre- pare for future legitimate theatre, motion picture and television pro- grams. The young producer, in partner- ship with director Bob Mulligan, has formed Pakula-Mulligan Productions, Inc. The team, which turned out "Fear Strikes Out," is preparing "Lau- rette" and "Legend of Lizzie" for the 1957-58 Broadway stage and is nego- tiating for the services of acting ta- lent to star in their next film venture this summer. Also, Pakula-Mulligan has some plans to produce one or two television "spectaculars" this year. 'Has a Lot to Learn' Aware that he still "has a lot to learn about the motion picture in- dustry," Pakula declared here yester- day that "the selection of proper screen material is the primary prob- lem of Hollywood independent pro- ducers today. Once a producer gets a vehicle which he believes in, and for which he secures the proper di- rectorial and acting talents, it is easy to secure the necessary financing. Despite a tight money market, the major studios will back a good film." Pakula said that Paramount financed "Fear Strikes Out" and that the nega- tive cost on the film is close to $1,000,000. Fox Sales Meeting Dervin Rites Saturday Underway in Atlanta Requiem Mass will be held Satur- day at 10 A.M., at Hugh Cannon Funeral Home, Dedham, Mass., for Francis P. Dervin, 56, RKO Radio executive, who died in his sleep here Tuesday night at the Park Sheraton Hotel. He was assistant to Edward L. Walton, RKO vice-president. detailed account of the many promo- tion events that will take place dur- ing the eight-month celebration of the 350th anniversary of the first- permanent settlement in America, which begins in April. Hundreds of thousands of visitors are expected to visit Virginia during this period, which could mean increased business for all theatres. "Bucks for bell ringers" was the promotion publicity theme of the afternoon forum session. ATLANTA, Jan. 16-The second in a series of five 20th Century-Fox divi- sional sales meetings has been con- vened here by Alex Harrison, general sales manager, to set merchandising and promotional plans for the com- pany's expanded product line-up of more than 50 pictures this year. The current session, bringing to- gether executives of the company's eight Southern sales offices, are being led by Harrison and Harry G. Bal- lance, Southern division manager, as- sisted by district managers Paul S. Wilson, South-East, and Mark Sheri- dan, Jr., South-West. Rodney Bush, exploitation director, who flew here from New York with the general sales manager, is con- ducting a promotional seminar in conjunction with the merchandising conclave. We Must Lead, Says Johnston! The U.S., having created a capitalistic, free-enterprise economy which has made it a world leader, must continue to lead, Eric Johnston.i president of the Motion Picture As4 sociation of America, told members of the U.S. Council of the Interna-: tional Chamber of Commerce yes- terday. Addressing the annual meeting of the group at the Plaza Hotel here,1 Johnston suggested four goals fo| long range foreign economic deveh opment which he, as chairman of the International Development Advisory; Board, felt should be considered ini Congress and the White House dur- ing forthcoming foreign aid studies. Suggests Four-Point Plan He recommended the establish- ment of a continuous policy, a foreign development program capable of< meeting the immediate demands of underdeveloped countries, considera-i tion of loans instead of grants to other countries and programs to stimulate private investments in un- derdeveloped nations. Balaban Sees (Continued from page 1) times, Balaban pointed out that lengthy runs of attractions like Cine- rama, "The Ten Commandments" and "Around the World in 80 Days," which remove certain prime theatres from active bidding competition for product for long periods, serve to "enrich flow of product to other thea- tres." Questioned on whether a decision has been reached concerning the re-j leasing of Paramount backlog to television, Balaban said he is cur-i rently checking all rights to the com-i pany's backlog to evaluate the ad-i visability of such a sale, and is study- ing elements involved in the question of whether company should release the library at this time, sell it out-| right, enter into a leasing operation,1 or withhold it entirely for present. Show place of the Bast FOR YOUR Virginia Group ( Continued from page 1 ) Goldberg, director of advertising and publicity for Stanley Warner Thea- tres, was the principle speaker of the morning session, He stressed the need for all theatre owners of United States to support the plans— of the Council of Motion Picture Organiza- tions designed to get people out of their homes and into tire theatres. He pointed out that every business in our country has to meet stiff competi- tion but that the motion picture in- dustry is behind in doing what it can do to compete with television. He urged all present to support COMPO financially so that it will be able to put its many plans into operation. Parke Rouse, Jr., executive director of the Jamestown Festival, gave a MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stone, Photo Editor; Herbert V. Fecke Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor. Telephone Hollywood 7-2145 ; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bur "up, Manager; Peter isurnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays. Sun ■days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald. ?,ett-er Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published dailv as a part oi Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act ol March 3, 1 8/9. Subscription rates per year, $6 m the Americas and $12 foreign; single copies 10c - •"Three' Channel interlock projection >;16, 171/2 & 35 mm tape interlock • 16 mm interlock projection ^CUTTING & STORAGE .ROOMS 619 W. 54-th St., New York 19 r' JUdson 6-0367 written by OWEN CRUMPand CHARLES LTEDFORD-producedbyCEDRIC FRANCIS -directed by ANDRE DELA VARRE LJL sj,r,.U:,- c A O v>o A BIG WARNER BOOST FOR YOUR SHOW BIG WARNER PRIZES FOR YOUR SHOWMANSHIP! 15 THEATRE MANAGERS^ WILL LIVE LIKE KINGS! TWO FREE WEEKS IN THE ROYAL SPLENDOR OF THE TOP HOTELS IN MIAMI!! S AXOI • f * s 4 Motion Picture Daily Thursday, January 17, 195 j ! Television Today ChromaticTV Who's Where Tax Reduction ( Continued from page 1 ) dent Charles B. Thornton and Barney Balaban, president of Paramount Pic- tures Corp. Chromatic is a subsidiary of Para- mount and is the developer of the Lawrence color television tube invent- ed by Nobel Prizewinner Dr. Ernest O. Lawrence. Litton Industries, prin- cipally engaged in research and pro- duction of advanced electronics equip- ments, operates plants and laboratories in California, New York, Maryland and Indiana. The Emeryville organization, as part of Litton Industries, will now be de- voting its facilities and scientific man- power to the application of the Law- rence tube to military and industrial uses, Thornton said. Lawrence Tube Volume Production By Early Summer, Says Baibourn HOLLYWOOD, Jan. 16-Paul Bai- bourn, vice-president of Paramount Pictures, speaking at a press confer- ence held here today, said the Law- rence color-television tube will be ready for volume production by early summer, and that sets using it, under license, should be on market for sale to the public by autumn. Set prices will be about two-thirds the price of color-television sets now on the market, Baibourn indicated, and the sets will require little if any more servicing than black-and-white. DuMont sets will not be the only ones equipped with the Lawrence tube (described as "single-gun" in contrast with "multi-gun" sets now in general use), as the tubes will be of- fered for license to all set manufac- turers, Baibourn said, and he added the reminder that the receivers will be completely compatible. New 'Emmy' Telecttst For the first time in its history, the Academy of Television Arts and Sci- ences will present a nominations cere- mony for television's "Emmy Awards," to be broadcast from New York and Los Angeles on the NBC radio net- work Feb. 16. The new ceremonies will be co-sponsored by the Oldsmo- bile Division of General Motors Corp., the Badio Corp. of America and the Whirlpool-Seeger Corp. Buys GPL Systems TelePrompter Corp., which recently acquired Sheraton Closed Circuit, Inc., has purchased from General Pre- cision Laboratory, Inc., Pleasantviile, N. Y., 100 newly designed big screen television projection systems and has concluded an agreement to become the only national distributor for the GPL systems and allied closed circuit equipment, it is announced by Irving B. Kahn, president of TelePrompter. Bobert D. Levitt has been elected president and a director of California National Productions, Inc., NBC sub- sidiary. □ Richard Carlton, vice-president of Trans-Lux Television Corp has an- nounced the appointment of Irving Kleinfeld as sales service manager. Kleinfeld formerly was associated with the editing and service depart- ments of the Sterling Television Corp. □ Adolph L. Seton, assistant director of ABC Press Information, has joined the advertising and promotion de- partment as manager of On-The-Air Promotion, a newly-created position, it was announced by John H. Eck- stein, director of advertising and pro- motion. □ Eugene C. Wyatt has been ap- pointed national program sales man- ager for the ABC Television Network, a newly-created post, Slocum Chapin, vice-president in charge of sales for the ABC-TV network, has announced. The appointment is effective March 4. U.S. Television Sets Continue on Increase WASHINGTON, Jan. 16 - The number of American households own- ing television sets has continued to increase, according to a report re- leased today by the Census Bureau. Census found in its latest survey made in August of this year, that 76 per cent of American households had television sets, compared with 73 per cent in February, 1956, and 67 per cent in June, 1955. The highest concentration of these sets was in metropolitan areas, Census declared, and the lowest in rural areas. Census pointed out, however, that the most rapid growth of television set owners recently has occurred in rural areas. About 60 per cent of all rural households had television sets in Au- gust, 1956, Census found, compared with 55 per cent in February, 1956, and 46 per cent in June, 1955. In the metropolitan area, Census said, 84 per cent of the households had television sets in August, 1956, 82 per cent in February of that year, and 78 per cent in 1955. New Lescoulie Post Jack Lescoulie, one of television's top announcers and sports personali- ties, will be host for NBC-TV's new five-nights-a-week "Tonight" show starting January 28. Lescoulie leaves NBC-TV's "Today" show after five years as right hand man for Dave Garroway. ( Continued from page 1 ) cally, but did say that "it would be neither fair nor appropriate to allow exise and corporate tax reductions to be made at a time when a general tax reduction cannot be undertaken." The President specifically asked continua- tion for another year— until April 1, 1958— of the present 52 per cent cor- porate tax rate, which otherwise would fall to 47 per cent this April 1. Becalls Last Year's Proposals The President noted that the Cabi- net Committee on Small Business last year made a series of tax relief pro- posals—proposals that have since been endorsed by exhibitor groups. "Some relief in the tax burden affecting small business, as recommended by that committee, which will give help with a minimum loss of revenue should have early consideration by the Con- gress," he said. "Any changes involv- ing substantial loss of revenue should be considered at a later time when a general tax reduction is possible." Humphrey said the administration would definitely oppose the key rec- ommendation in the Cabinet report— a suggestion that the 30 per cent tax rate on the first $25,000 of corporate earnings be cut to 20 per cent. He said this would involve a $440,800,- 000 annual revenue loss, and that any- how, he felt individual taxpayers should get relief ahead of corpora- tions. May Favor Small Firms The Cabinet Committee also recom- mended easier depreciation allowances on used equipment, easier estate tax treatment for small firms, and giving closely-held firms the right to be taxed as partnerships. Humphrey wouldn't say which, if any of these, he en- dorsed. By indirection Humphrey criticized the film industry for its two successful tax relief campaigns in recent years. "There is hardly any group that can't show that they are hurt by the taxes they pay, he told a press conference. "Any group can make a case for tax relief. And if that group is sufficiently powerful, Congress gives them con- sideration." He said if Congress would stop making a series of small tax cuts for special groups, the day would come more quickly when a sub- stantial tax cut could be voted for everyone. Bevenue Drop Expected The budget message estimated that general admissions tax collections, as a result of the increased exemption that went into effect Sept. 1, would drop from $104,018,000 in the year ending last June 30 to $68,000,000 in the year ending this coming June 30 and'to $45,000,000 in the year start- ing this coming July 1. The budget message dropped a tax proposal that the administration had previously pushed and in which film distributors had been interested. This was one to tax firms doing business overseas at a 14 percentage point low- Convert Historical Films To Nitrate Base by Govt. From THE DAILY Bureau WASHINGTON, Jan. 16 - Th Government is completing the cor version to nitrate base film of somi 5,000,000 feet of valuable historic; film, the President's budget messag revealed. The film is held by the Ni tional Archives, and was on an ace tate base and threatened with dt struction. The conversion process ws< started in 1954 and is now almo: finished, the budget message said. REVIEW: Women of Pifcairn Island Regal Films — 20th Century-Fox This Wisberg-Yarbrough Product tion, being released via Begal undeii the 20th-Fox banner, carries on j proud Hollywood tradition of escapiiji entertainment. It has the considerable acting competency of James Craif ' Lynn Bari and Arleen Whelan, agains! a storybook 1847 South Seas Islam | setting. Miss Bari is seen as leader of islam' residents, consisting in the main o( native widows and children of muti( neers of the HMS Bounty. Miss Bari'; son, John Smith, fancies himself ill love with Sue England, but Mis' Whelan, admittedly of an older gem eration, takes a romantic interest 1] the lad. These emotional outbursts ar; soon second-fiddle, however, to big; ger trouble as House Peters Jr., ship1 wrecked sailor, lands on Pitcairn am is sent to his demise by a wild boa while attempting to bury a fortune ii pearls previously heisted from Crai and other nondescript gentlemen. Craig and his men arrive on th island, their tempers at trigger pitch eager to do away with Peters. The; eventually go into battle against thi Bari forces, but she is able to diver their main strength by creating th hoax that Peters is still alive. All end well for the Bari forces. Bunning time, 72 minutes. Genera classification. For December release A. M. W er rate than domestic firms. Treasun officials said the omission from thii year's message was "not inadvertent' and that it indicated the administra tion was abandoning this proposal fo.'! the present. The message did urg< that continued emphasis be given &, negotiating with foreign countries treaties to exempt from double income tax burden— in the U.S. and in the foreign country— money earned over seas by U.S. firms . IT WON'T TAKE A FULL PACE AD TO TELL YOU 630 Ninth Ave. NEW YORK. N.Y. 1 327 S. Wabash CHICAGO, ILL. hursday, January 17, 1957 Motion Picture Daily 5 Vational f*re -Selling t"D AINTREE County" gets consi- A^- derable assistance from a pic- ,>rial and text story on Montgomery illift in the January issue of "Mc- lall's." , Elizabeth Taylor, Eva Marie Saint nd Clift are shown in full color hotos taken on production sets. j'hese photos are used to illustrate le personality story of Clift. The rticle opens on a two-page spread. 'he right hand page of the spread is sed for a full-color photo of Clift lade by Bob Willoughby. • Louis Berg has written an enter- lining article about Yul Brynner's 5lf-imposed baldness for the January 0 issue of "This Week." According ) Berg, Yul Brynner uses an electric j.iaver on his "noggin" each day. hotos from "The Ten Command- jients," "The King and I" and Anastasia" show Brvnner at his losely shaven best. '■ "Sixteenth Century Japan, like the /ild west of the U.S., was a land of owling warriors and drumming horse iooves," reports "Life" in the January 4 issue. "Knightly Samurai and evil rands engaged each other, and some- imes virtue triumphed. This era is elebrated in a Japanese film called irhe Magnificent Seven', a warm, uriously exciting and gently satiric ale about knights of Nippon now be- ing shown in New York." I ; "The Rainmaker," the Hal Wallis production starring Katharine Hep- burn and Burt Lancaster, has been elected by "Seventeen" as the pic- ture of the month for February. ' 'Wee Geordie,' because it has laturalness, warmth and the delicious ype of humor which distinguished Tight Little Island,' is one of the eason's delights," reports Florence homers in the January issue of "Red- iook." o 1 Lawrence Quirk of the editorial taff of MOTION PICTURE HER- iLD has written a profile of Charlton [leston for the February issue of Movie Stars Parade" that penetrates eeply into the character and career If the man who played Moses in "The |'en Commandments." Heston's son Hayed the part of the infant Moses |i the Cecil DeMille production, but [.harlton said "My son won't take up cting again, if ever, until he is fully i;rown, and preferably past his 21st irthday." John Ford's "The Wings of the lagle," starring John Wayne, will be dvertised in newspapers located in lany cities across the nation for Washington's birthday bookings, lalf-page ads in two colors will be sed in exchange situations, and spe- jially prepared attractive ads will ppear in the other cities playing The Wings of the Eagle." WALTER HAAS Seek Compo 'OK' of 'Sweeps' MinimumPay ( Continued tending was Wilbur Snaper, represent- ing National Allied. The group was told that replies to letters on the Sweepstakes should be in COMPO's hands by tomorrow. Also discussed at the meeting was the MPAA committee's plan for a Hol- lywood Golden Jubilee celebrating this year as the 50th anniversary of the first motion picture produced in Hollywood. It was decided to drop the word Hollywood from the title and call the celebration the Golden Jubilee of Motion Pictures. Another Meeting Monday No decision was reached on the various phases of the jubilee celebra- tion, pending development of further details for presentation to the joint committee. This is expected to be done next Monday night at a meeting of the committee at the Harvard Club. The pressbook for the Sweepstakes is now in work, it was reported, and Jane Russell has consented to appear in a trailer that will announce the sweepstakes to theatre audiences. The field exploitation men of eight compa- nies have been enlisted as a group to spearhead the solicitation of exhibitor participation in each exchange area and to help exhibitors in staging the sweepstakes. Company tie-up con- tacts will be asked to promote prizes from page 1 ) that can be added to the prizes to be promoted by exhibitors. Harry Mandel, chairman of the COMPO press relations committee, who presided, was authorized to name a committee to work out a plan for financing the program. Charles E. McCarthy, COMPO in- formation director, was authorized to solicit the assistance of theatre men throughout the country who have been the mainstay of previous COMPO ef- forts, both for tax relief and in promo- tion activities. Mandel pointed out that the Audience Awards planning committee, made up of theatre adver- tising people from various parts of the country, had performed an "excellent job" for year's Audience Awards. Committee of Six This committee was composed of Mrs. Alice N. Gorham of Detroit, Ralph Russell of Canton, O., Paul Levi of Boston, Emil Bernstecker of Atlanta, Senn Lawler of Kansas City and Paul Lyday of Denver. Those attending the meeting were Mandel, Harry Goldberg, Ernest Em- erling and Charles E. McCarthy of the COMPO press relations committee, Si Seadler, Al Tamarin, Jeff Living- ston, Taylor Mills, Charles Cohen, Eddie Solomon and Max Stein of the MPAA group, in addition to Snaper. (Continued from page 1 ) ness Administration, scheduled to ex- pire under present law June 30. He said SBA would need $111,000,000 more money this year and next to meet loan demands. Other legislative requests put be- fore Congress by the President today were these: Action to require large firms plan- ning to merge to give advance notice to the government. The President said additional steps to tighten the anti-trust laws would be spelled out in detail in his coming economic mes- sage. Permission for employers to com- bine their reporting of income and social security taxes withheld from employers wages. This would help small firms especially. Broader coverage of the Federal Unemployment Compensation Act, possibly to smaller theatres. Favors an Arts Commission Establishment of a Federal Advi- sory Commission on the Arts. Later today, ten AFL-CIO leaders called on the President to launch a union drive for broadened minimum wage coverage and an increase in the $1 minimum to $1.25 an hour. They said the President gave them a sym- pathetic reception but made no com- mitment beyond the budget message. Texas Compo (Continued from page 1 ) Senatorial districts have spent the past month making contact with the 150 state legislators and 31 state senators in 254 Texas counties relating to their constituent lawmakers why the tax should be adjusted. W. O. Reed, gen- eral counsel for Texas COMPO, has set up temporary headquarters in Aus- tin to guide the campaign. The principal argument made for adjusting the tax is the fact that "the tax is discriminatory since it applies only to dog and horse racing ( now outlawed in Texas ) , opera ( unless it is sponsored, which it is in most cases), circuses (now almost non-ex- istent) and motion picture theatres." Bigger Pictures a Factor Another point stressed is the trend toward "blockbuster type" pictures which require fewer and longer per- formances, necessitating an admission increase for many theatres into the taxable range already exempt from the Federal tax. Too, loss to the State Treasury would be negligible since only about $60,000 was collected last year on the admission tax derived from the 81-cent through one dollar bracket. The present tax structure allows an exemption through 80 cents with a 3-cent tax on admissions of 81 cents to 91 cents, 5-cent tax on admissions from 91 cents through one dollar and an additional one cent tax on each ten cents or fractional part thereof begin- ning at $1.01. FUU. Columbia Pictures puts all the power of a full- page ad behind Judy Holliday and Richard Conte in "Full of Life" in the February McCall's. Miss Holliday's hilarious nine-month predica- ment in "Full of Life" is bound to strike a responsive chord with the millions of families reached by McCall's, the magazine of Togetherness. And for Columbia exhibitors this can mean only one thing: big box-office. McCalfe The magazine of Togetherness, reaching more than 4,760,000 fam.hes t. ' - ■ Motion Picture Daily Thursday, January 17, 195' PEOPLE REVIEWS: Istanbul New Problems U-l — CinemaScope Don Mack, head of Filmack Trailer Company's New York studios, has announced the appointment of Max Landow as head of the televi- sion production department. Mack, here for a meeting to discuss Filmack plans for the future, said Jack Saper- stein will continue as head of the theatre trailer department. He added that the New York sales staff will remain the same; he will head the company's TV sales and Max Hersch- mann will be in charge of theatre sales. □ Howard L. Miller has been ap- pointed manager of wage administra- tion and Paul A. Gerhard has been named manager of salary administra- tion for the Eastman Kodak Co. Miller will be responsible for co- ordinating the development of the company's pay plans for hourly and weekly paid classifications. Gerhard will co-ordinate pay plans for sal- aried positions. □ Dr. Douglas H. Ewing, vice-pres- ident, RCA Laboratories, has been named vice-president, research and engineering, of the Radio Corpora- tion of America, it has been an- nounced by Dr. E. W. Engstrom, senior executive vice-president of RCA. □ Nat Liebeskind, general manager of Azteca Films, Inc., has resigned, effective immediately. He will an- nounce his new affiliation soon. An action melodrama involving smuggled diamonds and their dis- appearance, is interwoven with a heart-appeal romantic drama involving a lovely lady's amnesia after a fire, for rather confused and only tepid results in this Universal-International film starring Errol Flynn and Cornell Borchers. Miss Borchers is lovely and beguiling, making the most of her assign- ment, and the doings are at their most effective when she is on screen. Flynn is rather subdued and low-keyed in his portrayal of an American pilot-adventurer suspected by Istanbul customs inspector John Bentley of smuggling the diamonds. A good cast is led by Bentley, Torin Thatcher, Leif Erickson, Peggy Knudsen and Martin Benson, and Nat "King" Cole sparks things up from time to time with his renditions of such sweet ballads as "When I Fall in Love" and "I Was a Little Too Lonely." There is much hurrying and scurrying and some confused chess-play- ing around Istanbul with the diamonds the bait. Flynn finds the dia- monds concealed in a brooch he had intended as a gift for Miss Borchers, and hides them in a ceiling fan. Benson, a shady antique dealer, chases Flynn around town trying to recover the diamonds, and alternates be- tween beating up our hero in alleys and trying to persuade him to yield the stones by more civilized means. Meanwhile Flynn has been romancing a German girl, Miss Borchers, and as they prepare to fly to Paris, where they will marry, she is pre- sumably lost in an apartment house fire. Five years later, she turns up, an amnesiac, and the wife of a wealthy Englishman, Torin Thatcher. From here on the story alternates between the resolution of Miss Borch- ers' dilemma and Flynn's cat-and-mouse game with the crooks and the customs inspector. None of it works up any really warm interest for the viewer, perhaps because neither plot idea is developed sufficiently. The settings are handsome, however, and Joseph Pevney's direction is competent. Albert J. Cohen produced. The screenplay is by Seton I. Miller, Barbara Gray and Richard Alen Simmons from a story by Miller. Running time, 84 minutes. General classification. For February release. Lawrence J. Quirk 1 Crime of Passion United Artists Mexican State Levies Tax on All Films From THE DAILY Bureau MEXICO CITY, Jan. 16-Distrib- utors here have suspended service to northern Baja California, Mexico's youngest state, because the govern- ment there has decreed a five per cent tax on all pictures. Baja California exhibitors have ap- plied to a State court for a writ to restrain enforcement of the tax law, and the National Cinematographic In- dustry Chamber has appealed to An- gel Carvajal, secretary of the interior, the Federal Government department that has jurisdiction over States ad- ministrations, to induce the Baja Cali- fornia government to annul the tax. The chamber fears that the impost will drive Baja California exhibitors out of business. W. B. Campaign Prizes In conjunction with Warner Bros.' "The Big Land" the company will award a $100 Savings Bond to the three theatre managers who set up the best advertising and publicity campaigns for their individual en- gagements during the period of saturation premieres in the Kansas City and St. Louis branch areas. Barhara Stanwyck, one of Hollywood's ablest troupers, also holder of one of its longest career records, 28 years, succeeds in making her latest melodrama, "Crime of Passion," look more exciting, taut and generally worthwhile than it actually is. And in there helping our girl to the best of their abilities are Sterling Hayden, Raymond Burr, Virginia Grey, Fay Wray, Royal Dano and other competent folk. Gerd Oswald has directed the wildly melodramatic doings with skill, but the story and screenplay of Joe Eisinger is on the far-fetched and overwrought side. The film is a Bob Goldstein production. Herman Cohen produced. This time around, Miss Stanwyck is a maniacally ambitious wife who wants to help her police lieutenant husband, Hayden, to climb higher on the force. An ex-star reporter, Miss Stanwyck has lethal and un wifely methods at her disposal for advancing her husband's fortunes and what with social climbing, assorted scheming among the wives of her hus- band's superiors, and finally murder itself, no less, Miss Stanwyck is a busy girl. To help Hayden, she worms her way into the friendship, and then the affections of his police captain boss, Raymond Burr, and then, when Burr decides to retire and refuses to have Hayden named to his post, despite Miss Stanwyck's supreme "sacrifice," she murders Burr in the hope that Hayden will get the post anyway. Hayden is a good detective, however, and inevitably traces the mur- der to Miss Stanwyck. Because he is also a man of honor, Hayden does the right thing, and the final scene shows man and wife arrived in police headquarters, where presumably Miss Stanwyck's jig is up. The suspense values are reasonably maintained, and Miss Stanwyck's sincere and forceful performance, as before noted, does much to give the doings a professional air. Hayden is manly and tight-lipped as her long-suffering husband, and the rest of the cast take fire from Miss Stanwyck's determined portrayal. Running time, 84 minutes. Adult classification. For February release. L. J. Q. (Continued from page 1) trouble, however, in several Europeaii countries. The Franco-American filrr agreement comes up for renegotiation at the end of this June, and at the mo ment, the department feels, it looks a if some stumbling blocks will appeal Production costs are steadily rising i: France, and the considerable economi pressure put on French producers b! this situation may result in hard term for the Americans. Money Tight in Germany A difficult economic situation : also shaping up in Germany, where large production company recentl went into bankruptcy. German banl are consequently tightening up tM credit they will extend to local prt ducers, who are getting involved i "more and more difficulties," a depar! ment spokesman said. "Their desii for protection from American fik will probably increase," he declared. In Great Britain, distributors ai still waiting for the outcome of tf Board of Trade proposal to make pa ticipation in the Eady plan mandator A bill containing the proposal h( been introduced and is now goirf, through the House of Lords. If til bill eventually passes Parliament, ^ won't make too much difference j American distributors in terms of paJt ticipation, because they have all bet j participating voluntarily. It couij , however, give American distribute) less bargaining power when the Al| glo- American film agreement comes i| for renegotiation next fall. Threat from Turkey From Turkey, distributors ha heard rumors that the government thinking of raising the import duti on films and making an ad valore duty, a step which would be very § tasteful to American companies. 11 department pointed out, however, M this was an unconfirmed report. In the Eastern hemisphere, Ind; has recently taken several actio: ( which caused considerable distress American distributors, and the Motk Picture Association is currently wor ing on the problem with the Unit* States embassy in New Delhi. In! recently doubled its import duty films, a step which caused MPEA declare that if the high duty we maintained, American film compani might suspend shipment of their fill to India. Just two weeks ago, it | reported that the Indian governme cut by 50 per cent the amount of I posed film "that may enter the count in the first half of 1957. Manila Studies Duty Distributors face a possible duty i crease in the Philippines, plus a prop sal regulating remittances from tl country. Another trouble spot is Burnj which recently reduced the nump of import permits on films, cutti American distributors down to abo one-third of the number of films th were formerly permitted to send 4sj the country. MOTION PICTURE DAILY L. 81, NO. 13 NEW YORK, U.S.A., FRIDAY, JANUARY 18, 1957 TEN CENTS is Heart Attack V. C. Gehring, jox Executive, b Dead at 59 neral Services Set re Tomorrow Morning /illiam C. Gehring, vice-president executive assistant to the president Oth Century-Fox, died at his home 3 yesterday ning follow- a heart at- He was years old. 'he veteran n executive survived by i wife, Cath- ie; a son, illiam C. Iiring, Jr., f) is St. Louis i'nch manager Ir 20th-Fox, W. C. Gehring I two sisters. Iieral services will be held here to- Irow morning at 10:30 A.M. at S'.ipbell's Funeral Home, Madison L-nue at 81st Street. I Gehring, one of the best liked fig- Is in the motion picture industry, led in numerous sales executive po- (Continued on page 4) I liustry Executives toff Bill Gehring II any expressions of mourning and Iimendation of the late William Ipehring were made here yesterday I prominent industry executives, lie of them follow: I he Men and Women of 20th Cen- I -Fox and Spyros P. Skouras: "Bill J iring was our beloved friend and liness associate. Everyone who jjw him for his humanity, genero- I and fair dealing, loved him. Our (Continued on page 4) Television CinemaScope and Stereophonic Sound Units Now Installed in 40,310 Theatres Worldwide CinemaScope and stereophonic sound equipment are currently installed in 40,310 theatres in the domestic and foreign market, according to 20th Cen- tury-Fox sales statistics. The report shows that 17,591 theatres in the U.S. and Canada and 22,719 theatres in the foreign market are presently so equipped. The film company's domestic sales department reports that 12,957 theatres equipped for CinemaScope are "four-wall" situations; 3,737 are drive-ins; 649 are service and 248 are non-theatrical installations. Of the 17,591 domestic houses equipped, 3,662 utilize magnetic stereophonic sound; 832 have mixers; 12,982 have one-track optical equipment, and 115 have "penthouse" heads. In the overseas market, of the 22,719 theatres equipped for CinemaScope, 5,409 are four-track magnetic sound installations; 17,129 are optical and 181 are one-track situations. The Far East market has 2,306 out of 9,737 theatres equipped for CinemaScope; 12,999 out of 33,155 theatres in Europe are equipped, and 2,635 out of 8,491 theatres in South America, the film com- pany reported. EKC Improvements To Cost $60 Million Special to THE DAILY ROCHESTER, N. Y., Jan. 17- The Eastman Kodak Co. expects to spend about $60 million in 1957 for additions and improvements to plants, processes, and equipment, Thomas J. Hargrave, chairman, and Albert K. Chapman, president, announced to- day. This amount, Kodak's largest annual capital expenditure budget, will be used for improved facilities at company plants, research labora- tories, and offices here and in Kings- port, Tenn.; Longview, Tex., and at Kodak regional sales divisions pro- cessing stations and other U. S. units. In 1956 Kodak budgeted $57 mil- lion for expansion and improvements (Continued on page 5) Snow, Cold Hit Grosses At Numerous Theatres Extreme cold and snow over all but the southern extremities of the nation this week has cut heavily into national theatre attendance, accord- ing to reports from many sections of the country received here by dis- tribution executives. The drop in attendance is the first serious one to be felt since the Christ- mas-New Year's holiday upswing. Ex- hibitors are hopeful that the decline will not be prolonged and that a break in the severe weather will bring about a resumption of the good busi- ness of the previous three weeks. 7 Films on Schedule Of Bryna Productions Bryna Productions, Inc., will have at least seven motion pictures in re- lease or in production during 1957, according to ac- tor Kirk Doug- las who arrived here yesterday from Hollywood to receive the New York Film Critics Award for his perform- ance in "Lust for Life." Douglas' in- dependent pro- ducing com- Kirk Douglas p a n y has aheady c o m- pleted two films for 1957 release. "Spring Reunion," which stars Betty Hutton and Dana Andrews, will be released in March by United Artists, and "Lizzie," which stars Eleanor Parker, will be released by M-G-M (Continued on page 2) Mutual Distributors Formed By Tudor Firm Tudor Pictures, Inc., has formed Mutual Film Distributors of America, Inc., to produce "small family type productions," it was announced here yesterday by Moe Kerman, Tudor president. He will leave here next week for Chicago and Hollywood to discuss the production and distribu- (Continued on page 5) 4th Annual Allied Leaders Hold Meeting On Convention Plans Formulated Also For EDC Meet, Agenda Plans for a meeting of the Emer- gency Defense Committee of Allied States Association were formulated in Cincinnati earlier this week when a special committee of Allied leaders met to consider and approve the plans for the fourth annual national drive-in convention to be held there at the Netherland Hilton Hotel, Jan. 29-31. The EDC meeting will be on the morning of Jan. 31, prior to the Al- lied board meeting at the Terrace Hilton on Feb. 1-2. Attending the Cincinnati meeting this week were Allied president Rube Shor, Horace Adams, Abe Berenson, Irving Dol- linger, Morris Finkel, Ben Marcus, (Continued on page 5) Japanese Film Week Begins Here Sunday The first Japanese Film Week to be held in the U.S. will begin here Sun- day night at the Museum of Modern Art with top-echelon Japanese film people on hand. The week-long event will comprise the showing of 12 new features and documentary films, the work of nine leading Japanese companies. Pro- (Continued on page 5) See Eidophor Ready for Installation By Year's End Twentieth Century-Fox may have its Eidophor wide-screen television process ready for installation in spe- cially selected theatres by the end of this year, according to a company representative. The 20th-Fox official said the or- ganization's research department, headed by Earl Sponable, has been working on Eidophor so that Cinema- Scope films can be projected in that medium. Motion Picture Daily Friday, January 18, 195 PERSONAL MENTION LEONARD H. GOLDENSON, president of American Broad- casting-Paramount Theatres, will re- turn to New York from Florida at the weekend. • Capt. Ian Maxwell, president of the newly-formed Festival Produc- tions, will leave here for London today via B.O.A.C. Milton R. Rackmil, president of Universal Pictures, will return to New York today from the Coast. • Irving M. Lesser, president of Mo- tion Picture Distributors, New York, will spend the weekend in Washing- ton. Fayette W. Allport, European head of Motion Picture Association of America, will return to London on Sunday from New York via B.O.A.C. • Robert W. Coyne, special counsel of Council of Motion Picture Organi- zations, is scheduled to return to New York today from Washington. • Jerome M. Evans, Universal Pic- tures home office promotion manager, will return to New York today from Boston. Ann Bartell, secretary to Bea- trice Ross, Republic Pictures adver- tising-publicity head, will be married here tomorrow at the Church of St. Paul the Apostle to John Micucci. • Jose Ferrer will leave New York tomorrow for England via B.O.A.C. • Claire Fassler, secretary to Frank Kassler, president of Conti- nental Distributing, Inc., has an- nounced her engagement to Philip H. Meistrich of New York. Congress Set to Give Increase to SBA Fund WASHINGTON, Jan. 17.-Congress prepared to give speedy approval to a $65 million increase in the Small Business Administration's business loan fund. The proposed would boost the fund total to $215,000,000. It was requested in the President's budget message yes- terday, and was sponsored today in the House by House Banking Com- mittee Chairman Spence (D., Ky. ) and Senate Banking Subcommittee Chairman Clark (D., Pa.). Minneapolis Leads in Para.'s Weltner Drive ST. LOUIS, Jan. 17. - Nationwide top honors in the first phase of "Para- mount's Salute to George Weltner" sales drive have gone to manager Jess McBride and his Minneapolis branch, Sidney Deneau, the company's West- ern sales manager, announced today at the 1957 national sales meeting be- ing held at the Chase Hotel here. The first phase of the drive extended from July 1 to Sept. 30, 1956. Results in the second and final phase, which end- ed last December 29, have not been computed. Hicks, Smith Runners-Up Don Hicks, Des Moines branch manager, and Frank Smith, Salt Lake City branch manager, emerged in sec- ond and third places, respectively, and Tom Duane, Detroit manager, also was among the "top 10" in the drive, Deneau said. Shorts and newsreel sales honors went to Jack Stevenson, San Fran- cisco; Jim Ricketts, Denver, and Har- old Stevens, Chicago. Cantor Seeks Seat on Directorate of ALT. The Securities and Exchange Com- mission is currently examining a pre- liminary proxy statement filed by B. Gerald Cantor, partner in Cantor & Fitzgerald, West Coast investment group, who is seeking a seat on the board of National Theatres, Inc., ac- cording to a local representative of Cantor's. The preliminary proxy statement was filed a short time ago and needs SEC clearance before Cantor can solicit stockholder support for his cam- paign. The Cantor representative yesterday stated that the "management of NT is fully aware of Cantor's actions in re- gard to his securing a directorship. Cantor is conducting his proxy cam- paign so that he could keep a closer check on his investment in NT." Cantor last year had an option on Herbert J. Yates' controlling stock in Republic Pictures. The option ex- pired, however, without any action being taken. Judge Entries Today For Quigley Awards The judging of entries for the Quig- ley Showmanship Awards in the fourth quarter of 1956 will take place here today at the offices of Quigley Publications. Judges reviewing the campaign will be three managing directors of New York theatres: Harry Greenman, Capi- tol; Robert Rothafel, Roxy, and Rob- ert K. Shapiro, Paramount; and Monty Salmon, of Skouras Theatres. T0A Executive Director To Be Set By March Theatre Owners of America will have a definite announcement on the appointment of an executive director before the organization's mid-winter board meeting to be held March 3-5 in Chicago, according to Walter Reade Jr. Reade and Herman Levy, TOA general counsel, have been talking to a number of prominent figures in and out of the industry. Reade yes- terday said that "we have a number of men under consideration, including Val Peterson, Civil Defense director." Bryna Prods. ( Continued from page 1 ) late in the same month, the actor- producer said. Highly optimistic about the future of Bryna, Douglas stated that he will confer here with executives of United Artists concerning production of "The Vikings," a $3,000,000 venture which he expects to start very shortly. "I will meet with Arthur Krim and Max Youngstein on casting and other pro- duction problems," he said. Douglas disclosed that at present his company is producing "The Careless Years" for 1957 release by UA. "We have three other projects planned for this year also," he added. They are "King Kelly" for M-G-M, "A Most Contagious Game" and "Shadow of the Champ" for UA. He expects to start work on them this fall. Under an agreement between James B. Harris and Stanley Kubrick, who produced "Killing," and Doug- las, the latter will star in their pro- duction, "Paths to Glory," and they will produce and direct three for Bryna. French Defends BFPA On 'Domination' Charge From THE DAILY Bureau LONDON, Jan. 15 (By Air Mail). —British Film Producers Association's Sir Henry French has issued a state- ment following news of the formation of a "breakaway" group, the Federa- tion of British Film Makers. Sir Henry, who is president of the BFPA, said: "I cannot understand the suggestions and accusations that have been made that the BFPA is dominat- ed by the 'larger interests.' Meetings of our association are conducted on democratic lines so I do not think that domination by any group is pos- sible. Matters are seldom put to the vote. Usually the meetings are so amicable that a show of hands is not necessary— but when it is, one hand is as good as another." ...SEWS ROUNDUP To continue Anti-Trust Uni The House Judiciary Committei has agreed to continue for anothe two years its special anti-trust subli committee. At an organizationa meeting in Washington yesterda) the committee agreed that Rep. Cell ler (D., N.Y.) should again head th; group, which handles anti-trust legis lation and investigates monopor problems. Committee members saio they thought it quite possible thaj the subcommittee would vote ou; without any new hearings a bil passed by the House last year to re quire large firms to give advanct notice to the government of proposeo merger plans. 'Affair' Preview in Capital Maxwell Rabb, secretary to Pres< ident Eisenhower's cabinet, and Mrs' Rabb will be hosts in Washington a; a special preview tonight of Warne!|! Bros.' "Top Secret Affair," honoring leading members of the Eisenhower Nixon Inaugural Committee. The prii vate showing will be held at tb| Academia Theatre, and an informa reception will follow. Guests of hono: are Senator Styles Bridges, chairmai of the entire Inaugural Committee and Mrs. Bridges. Other members o the official inaugural committee who will attend with their wives include Senator John Sparkman and Repre sentatives Joseph Martin and John McCormick. ■ Students Told of 'Barretts' Because of the impact of the pic- ture on students, Photoplay Studies is publishing a special 16-page! pamphlet on "The Barretts of Win* pole Street" to be used as a guide! to appreciation of the M-G-M film, William Lewin, who has prepared, the special pamphlet, has surrounded the text with photographs from the! motion picture and is sending sampj les of the Study Guide to 16,000! schools and colleges in leading cities) throughout the country. NEW YORK THEATRES r- RADIO CITt MUSIC HALL — | Rockefeller Center JENNIFER JONES • JOHN GIELGUD "THE BARRETTS OF WIMPOLE STREET" in CinemaScope and METROCOIOR An M-G-M Picture and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stone, Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bur nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays. Sun days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part ol Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act ol March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Just what the Public wants! A GREAT LOVE STORY ! "Powerful love story. Strong, popular attraction. — Hollywood Reporter Just selected "Picture of the Month." — Seventeen Magazine (for millions of teen-agers!) Jennifer Jones, the Many Splendo red ' ' star, more romantic than ever r! M-G-M presents in CINEMASCOPE and METROCOLOR JENNIFER JONES JOHN GIELGUD BILL TRAVERS • VIRGINIA McKENNA , THE BARRETTS OF WIMPOLE STREET Screen Play by JOHN DIGHTON • Frudolf besier" • Directed by SIDNEY FRANKLIN Produced by SAM ZIMBAUST (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) BOX-OFFICE LINES: Elopement was the only way out! Rescued from her "prison" home, to know love for the first time! '"Oh, Robert, do you know what you've done for me? I wanted to live eagerly, desperately, passionately. Oh, and so much more than that!"— Elizabeth. • "Dear Elizabeth: I shall love you to the end— and beyond."— Robert. • Unkissed— wanting love, needing love, denied love— she dared give her heart to a handsome stranger at first meeting! • A famous literary love story! A hit Broadway play! Now— a magnificent new film. A Motion Picture Daily Television Today Gehring, Fox Official, Is Dead The Critics Say. . . As influential as the many na- tion-wide syndicated TV column- ists, are the hundreds of local news- paper critics whose views — though they inevitably reflect regional pre- ference— more often than not have national validity. These reporters, asked to vote again this year in the annual Motion Picture Daily- FAME poll of television talent and shows, added a variety of com- ments on their views of the indus- try. Among them were the follow- ing reports from New York. If the city represented has a TV out- let, the name of the station and its affiliations appear in brackets, along with the population of the city or town. Robert L. Sokolsky, Herald-Jour- nal, Syracuse (WHEN-TV, CBS basic, ABC; 220,583): "Television is finally beginning to show a maturity that marks a happy compromise between the artistic and the commercial. We are still overloaded with quiz shows and humorless situation comedies. But there is a steady improvement." John Hadley, Times-Union, Ro- chester (WHAM-TV, NBC, ABC; WHEC-TV, CBS, ABC; WVET-TV, CBS basic, ABC; 332,488): 'This was probably television's darkest year pro- gramwise. The spectaculars are un- spectacular. The new shows are most unpromising. . . . Too many TV pro- ducers forget that they are pro- ducing for a small home audience. . ." David G. Rossie, Binghamton Sun, Binghamton (WNBF, NBC, CBS, ABC; 80,674): "Entirely too much emphasis is placed on the results of such polls as Hooper and Nielsen. Their findings are not indicative of taste but of curiosity. Many a worth- while entertainer, who unfortunately does not reach the masses, is doomed by a nervous sponsor's reaction to polls of this type." Bill Dix Promoted Gordon Gray, executive vice-presi- dent and general manager of WOR- TV, New York, announced yesterday that Bill Dix has been promoted to the newly created post of assistant gen- eral manager in charge of sales for the station. At the same time Ivan Rein- er, formerly WOR-TV production manager, has been appointed program director. JSew ABC Affiliate Radio station KRSN, Los Alamos, N. M., will become an affiliate of the ABC Radio Network effective Jan. 26, it is announced by Edward J. De- Gray, national director of station re- lations for the ABC Radio Network. folsom Cites Impact, Of Color Television PHILADELPHIA, Jan. 17 - One of the "surest and swiftest of tickets to obscurity in modern merchandising is to fail to recognize what color television can do," Frank M. Folsom, president of the Radio Corp. of America, declared here tonight in an address before the Poor Richard Club, which honored him with its Gold Medal of Achievement Award. "Since this annual banquet com- memorates the birthday of Benjamin Franklin, the Club's patron saint, it seems natural to turn our thoughts to the fields of science and electricity in which he gained world renown as a pioneer," said Folsom. "From elec- tronics—born of electricity— another great miracle of science has emerged and it is captivating the imagination of the American people, I refer to color television. "As a new dimension in entertain- ment, education and information, it is performing a service which, I be- lieve, would astound even such a sage as Benjamin Franklin. And as one who was vitally interested in the arts of printing and advertising, he most certainly would appreciate the tremendous power and impact of color in merchandising: and sales." TV Stations Continue Negotiations With Para. A group of "about 30" television stations in top U.S. markets that were engaged in negotiations several weeks ago with Paramount Pictures for the sale of its pre-1948 film library are reported still actively seeking acquisi- tion of the features. According to Bernard Goodwin, president of DuMont Broadcasting Co. and unofficial organizer of the group, the stations are continuing ef- forts to organize themselves for fur- ther negotiations with Paramount. Among the stations which are seek- ing to acquire the backlog, said to be over 700 pictures, are the two Du- Mont TV stations in New York and Washington. The production-dis- tribution company owns substantial in- terests in the broadcasting company. Amy Joins CBS-TV HOLLYWOOD, Jan. 17.-George Amy, recently elected president of the American Cinema Editors, has joined CBS Television's program department as film program coordinator on all films produced in Hollywood under the supervision of CBS, Alfred J. Scalpone, vice-president in charge of network programs, announced yester- day. He will supervise the technical and assembly procedure of all CBS network film programs and will work directly with film editors and the technical crews. ( Continued sitions during a 37-year career, of which 35 were with the Fox Film Co., and later 20th Century-Fox. For the past year, he has been acting Motion Picture Association of America repre- sentative on the governing board of the Council of Motion Picture Organi- zations, having replaced Al Lichtman, former 20th-Fox director of distribu- tion, who resigned upon his retire- ment. Born in Rensselaer, N. Y., he at- tended Pennsylvania State College and served in the Army during World War I. Following the war, he joined the Fox Film Co., in 1918, where he rose from a poster clerk to branch manager at the company's exchanges in Buffalo, Detroit, Albany, Salt Lake City, Montreal and Toronto. Gehring left Fox in 1929 to serve as Eastern f rom page 1 ) division manager for Tiffany Produc- tions, Inc., but returned two years later as manager of Fox's Cincinnati branch. With the formation of 20th Cen- tury-Fox, Gehring was named to a succession of major sales department executive positions. In 1952, he was named executive assistant general sales manager. Last year, he was ele- vated to the post of vice-president in the organization. Gehring was a member of the Mo- tion Picture Pioneers, Variety Clubs, and other industry organizations. He was given a testimonial dinner by his friends and business associates in 1953. He frequently represented 20th-Fox at major exhibition, dis- tribution, civic and religious gath- Tributes: ( Continued from page 1 ) hearts are too full to express the profound regard we had for this man. Gifted with rare abilities, he brought to his work a dedication which was an inspiration to us all." Alex Harrison, general sales man- ager: "Bill Gehring has always been an inspiration to every employee in the entire 20th Century-Fox organ- ization, and indeed to the entire mo- tion picture industry. His passing will be sorely felt throughout the entire United States and Canada where his friends are legion." Sol Schwartz, president of RKO Theatres: "Bill was a good friend as well as a man with whom it was a pleasure to do business. He was al- ways ready to give generously of himself to every worthy cause." Jack L. Warner, president of War- ner Brothers Pictures: "He was one of those rare people who inspired confidence in everyone with whom he dealt." Leonard H. Goldenson, president of American Broadcasting-Paramount Theatres: "I knew and admired Bill for a long time and as one of his many friends I shall miss him." Benjamin Kalmenson, executive vice-president of Warner Brothers: "Bill Gehring's grasp of every facet of our business was equalled only by his great humanity and generosity." Sol Strausberg, president of Metro- politan Motion Picture Theatres As- sociation: "The industry has lost someone who cannot be replaced." Leopold Friedman, president of Loew's Theatres: "Our industry has lost one of its most respected and capable pioneers." Arthur B. Krim, president of United Artists: "The passing of Wil- liam Gehring is a profound loss to all those who have known him over the years and to the industry which he served so long and so well." Eric Johnston, president of the Mo- tion Picture Association of America: "There is no better tribute to pay to Bill Gehring than to say, as we all know, that he was truly industry- minded. He knew that the welfare: of his own company was tied to the: welfare of the whole industry an|] he always worked to advance the best interests of both." Robert W. Coyne, co-chairman and special counsel for COMPO: "Up- right, able, always fair and consi- derate of others, Bill Gehring will be sadly missed in our business." Charles Reagan, vice-president ol Loew's Inc.: "He was my good friend and a good friend of many people in all branches of our industry." Walter Reade, Jr., of Walter Reade Theatres: "The industry in general and exhibition in particular lose one of our most considerate and most dependable friends and allies." Charles J. Feldman, vice-president of Universal Pictures: "I was shocked to learn of his passing. I considered him a personal friend and a valued member of our business." A. Montague, vice-president of Columbia Pictures: "Through the years I knew him not only as a vigorous and enterprising distribution executive, but also as a wonderful fellow." Sam Rosen, executive vice-presi- dent of Stanley Warner Corp.: "A great citizen of our industry, a show- man second to none." Walter Branson, vice-president of RKO Radio Pictures: "The motion picture industry has known its share of fine gentlemen in our times, and of these, one of the finest was Wil- liam Gehring." Richard W. Altschuler, vice-presi- dent of Republic Pictures: "The loss of Bill Gehring is such a personal shock to me that it is difficult to ex- press what his loss means to the industry." Morey Goldstein, vice-president of Allied Artists Pictures: "He was loved by every one who knew him, and respected for his fairness by both distributors and exhibitors." Si Fabian, president of Stanley Warner Corp.: "It was a privilege to be his friend. He was not only a showman of exceptional stature, but more, a fine human being." iday, January 18, 195" Motion Picture Daily Ulied Meeting ( Continued from page 1 ) Lbert Morrell and A. F. Myers, gen- ial counsel and board chairman. ! Shor, speaking from his Cincinnati [Ece yesterday, said that a final j'enda for the board meeting has not Ijen set thus far, but among the |;tions to be taken will be the elec- bn of new officers, appointment of few committees, arbitration, and dis- jissions on the procurement of a ,'iblic relations man. "We expect to have at least 600 Inhibitors and industry figures attend lie drive-in convention, which we lei with be one of Allied's greatest leetings," Shor said. Myers Tells Plans Myers, from Washington, yesterday :leased final plans for the drive-in invention, which will open with a incheon on Jan. 29. Adams, presi- gnt of the Allied Theatre Owners of Shio, will call the convention to or- •er and present Shor as the per- manent convention chairman. The following day will be launched ith a luncheon also at which time [ugh McLachlan, chairman of the quipment standardization commit- fee, will speak on "What's New in >rive-in Equipment." Film clinics 'ill also be held for large and small pwn drive-in theatres, and summing ,;p will highlight the agenda on the tst day of the meeting. Predicts Industry To Take 'A Turn for the Better' Special to THE DAILY ATLANTA, Jan. 17-This is the year the motion picture industry will take a definite turn for the better, a film company executive said here, be- fore leaving for New York yesterday. The executive, Alex Harrison of 20th-Century-Fox, offered evidence for his belief by saying that 1957 is the first year in history that attend- ance figures have not shown a drastic drop immediately after Jan. 1. "And the reason is high quality product," he explained. Harrison, general sales manager for Fox was here for a southeastern division sales meeting. SDG Names 6 More For Awards Voting HOLLYWOOD, Jan. 17 - The Screen Directors Guild today an- nounced the following features have been nominated for outstanding di- rectorial achievement in die final quarter of 1956. These will be added to 13 previously nominated, with the voting result to be announced at the SDG annual awards dinner Feb. 2. Final quarter nominations are "Around the World in 80 Days," "Friendly Persuasion," "Giant," "The King and I," "Teahouse cf the August Moon" and "War and Peace." Japan Fete Tudor Forms ( Continued from page 1 ) ducers, directors, executives and a film star from these companies have been arriving here this week for the showings. Preceding the first night's program, there will be a reception at the War- wick Hotel for the visitors. The Jap- anese delegation will be headed by Hiroshi Okawa, president of the Toei Co., Ltd., and Shirley Yamaguchi, an actress who has already appeared in U.S. pictures. Toshikazu Kase, Japanese ambassador to the U.S., will also be present at the reception. Contemporary Themes Stressed The purpose of the film week is to stimulate "a growing American inter- est in Japanese motion pictures," ac- cording to the Motion Picture Associa- tion of Japan, which is sponsoring the film program. The emphasis in the pictures to be shown during the week will be on contemporary rather than historical themes, it was announced. 'Stranger' To Guild RKO's "The Young Stranger" has been booked by the Guild Theatre here to follow the engagement of its next attraction, "Albert Schweitzer." "The Young Stranger" co-stars James MacArthur, 18-year-old son of actress Helen Hayes, with Kim Hunter and James Daly. ( Continued from page 1 ) tion program with his franchise hold- ers and producers. Kerman will hold a Midwest fran- chise holders meeting in Chicago on Jan. 23-24, and meet with producer William Nolte, writer Paul Leslie Peil, producer Hal Roach, Jr., and others in Hollywood on Jan. 25. Play-or-Pay' Basis The Tudor program provides for a production schedule of a minimum of 10 films in which exhibitors would subscribe on a "play or pay" basis. The films will be bought by theatre- men on a flat rental basis under con- tracts with "no escape" clauses. The budget for each of the films will range from $125,000 and up. Kerman, while in Hollywood, will meet with a number of independent producers to discuss the possibility of adding additional product to his pro- gram. He said last fall that he hoped to increase the Tudor schedule to some 20 films in 1957. EKC Improvements ( Continued from page 1 ) and actual expenditures are expected to be close to this amount. Since World War II about $443 million of company funds has been invested in Kodak's U. S. units. The company remains debt free. THE R-A-IiKTM-A-KER America's eight million young women under twenty can't wait to see THE PtA-HSr^LA-KIER (with their friends, beaux, families) — because it's one of the year's most important films — it stars Katharine Hepburn and Burt Lancaster — it's recommended by their one favorite magazine, seventeen Picture of the Month for February BURT LANCASTER KATHARINE HEPBURN in THE RAINMAKER Hal Wallis' production Co-starring Wendell Corey Lloyd Bridges Earl Holliman Cameron Prud'homme THE RAINMAKEFi VistaVision® Directed by Joseph Anthony Technicolor® A Paramount Picture MOTION PICTURE DAILY 1L. 81, NO. 14 NEW YORK, U.S.A., MONDAY, JANUARY 21, 1957 TEN CENTS iior Successor fon't Accept op Allied Post |ays Dollinger e Field of Candidates irroived Doivn to Two he field of candidates for a succes- to Rube Shor as president of Al- States Association has narrowed |m to two, when Irving Dollinger, Hrent treasurer of the exhibitor or- ization, said here at the weekend : he will not accept the post. )ollinger, along with Julius Gor- , secretary of Allied, Abe Beren- director, and Roy Kalver, direc- had been reported as being con- red as candidates, 'he Allied board of directors will t in Cincinnati on Feb. 1-2 to elect {Continued on page 6) \idor Signs for U.K., im&dhn Distribution \idor Pictures, Inc., has completed ladian and United Kingdom distri- ion agreements for the "small fam- type production program" of 10 s which its production company, 'ly-formed Mutual Film Distribu- of America, will turn out in 1957, /as announced here at the weekend Moe Kerman, Tudor president. Cerman said he has consummated agreement with William Gell of narch Film Corp., Ltd., for dis- iution in the U.K. and with Izzy ^n of Astral Films of Canada, ieh has formed Tudor, Inc., of lada, for the Canadian distribution. Jo terms of the distribution agree- its were made public. SBA Loan to Reade- SnaPer- ITS Join ind. Theatre New Large Booking CombineFormedHere Triangle Theatre Service To Represent 100 Theatres in New York - New Jersey By LESTER DINOFF (Picture on Page 4) A joint booking and buying service to be known as Triangle Theatre Service, representing indoor theatres and drive-ins in the New York-New Jersey metro- politan area, has been formed by Walter Reade Theatres, the Snaper Theatres, and theatres represented by Indepen- itics Award of SDG 0 Rosenfield, Dallas From THE DAILY Bureau iOLLYWOOD, Jan. 20 - The een Directors Guild's fourth an- il Critics Award for outstanding ical appraisal has been voted to m Rosenfield, motion picture critic the "Dallas News." It will be pre- ted to Rosenfield at the SDG's an- il dinner, Feb. 2, at the Biltmore tel here. From THE DAILY Bureau WASHINGTON, Jan. 20. - The Small Business Administration has ap- proved its first theatre loan. It okayed a $3,750 repair and mod- ernization loan to Lillie B. Johnson and I. R. Glesne, doing business as the Swan Theatre in Mediopolis, Ind. Previously, the agency has turned down three applications. It announced (Continued on page 6) Disney And ABC Sign New Programming Deal A new contract involving in excess of $9,000,000 and 130 hours of tele- vision programming in 1957-58 has been negotiated between Walt Disney Productions and American Broadcast- ing Co., it was announced at the weekend by Roy O. Disney, president of Walt Disney Productions, and Leonard H. Goldenson, president of American Broadcasting - Paramount Theatres, Inc. Under the pact Walt Disney will (Continued on page 6) Rank Representatives Confer Here Today Conferences on the establishment of Rank Film Distributors of America branches around the U.S. will be launched here today between Ken- neth Hargreaves, president, Irving Sochin, executive assistant, and Geof- (Continued on page 6) Japan Film Week Begins The development "in the quality of the Japanese motion picture to its present world prominence" owes much to the American industry's stimulation of Japanese production, U.S. industry representatives were told last night by visiting film notables at the opening of the first Japanese Film Week at the Museum of Modern Art here. Thirteen representatives of the growing Japanese industry were in- troduced by Ralph D. Hetzel, Jr., vice-president of the Motion Picture Association of America, at a reception last night preceding the showing of (Continued on page 4) English Theatre Attendance on Rise; Quarter Grosses Reported Up 12% By PETER BURNUP LONDON, Jan. 20-The Board of Trade Journal published the latest of the Board's statistics relating to the motion-picture industry on Friday. They show that theatre attendance during the third quarter of 1956 totalled 293 nearly 2 per cent above the returns received from 4,377 theatres, all but three of those known to have been operating commercially, with a seating capacity of 4,054,000 (out of a total of 4,056,000). The number of admissions was 5 per cent more than for the previous quarter, although there were 47 few- er theatres (with over 23,000 seats), "mainly the result of the widescale (Continued on page 6) million corresponding quarter of 1955. Commenting on this the Journal said: "The bad weather in the summer no doubt contributed to this increase, which reversed the downward trend of attendance for the first time since the similarly poor summer of 1954. The release of some outstanding films may also have proved an added at- traction." The statistics were compiled from dent Theatre Service, it was an- nounced here at the weekend. The new group will have its head- quarters here and will be headed by Irving Dollinger of Independent Theatre Service, Wilbur Snaper of the Snaper Theatres, and Jack P. Harris, vice-president in charge of film buying for Walter Reade Thea- tres. Operation commences on Mar. 1. In a prepared statement, Dollinger, Snaper and Harris said: "Triangle Theatre Service has been formed for the primary purpose of streamlining buying and booking operations. This will effect an economy in home office overhead for all concerned and, in (Continued on page 4) Judge Grants Mistrial In Salt Lake City Suit Special to THE DAILY SALT LAKE CITY, Jan. 20 - Fed- eral Judge Sherman Christensen Fri- day granted a mistrial in the $125,000 anti-trust suit of the Village (Villa) Theatre of Salt Lake City against In- termountain Theatres, Inc., ABC-Para- mount and other distributors. It was the fourth hearing in the case. In the first in the court of Federal Judge W. W. Ritter, the Villa won a decision and damages of $20,000 trebled. On appeal by Paramount to (Continued on page 6) Television Today >r Motion Picture Daily Monday, January 21, 19! PERSONAL MENTION JOSEPH R. VOGEL, president of Loew's, Inc., left here over the weekend for the Coast to complete production planning conferences with Benjamin Thau and other M-G-M studio executives. • George Weltner, president of Paramount Film Distributing Corp.; Jerry Pickman, advertising-publicity vice-president, and Sidney Deneau, Western sales manager, returned to New York over the weekend from St. Louis. Bernard Jacon, president of Jacon Film Distributors, has left New York for Chicago and other cities of the Midwest. • Michael Nidorf, talent agent, re- turned to New York on Saturday from London via B.O.A.C. Charles Boasberg, Par amount's supervisor of sales on "The Ten Com- mandments," will return to New York today from Buffalo. • Irving Belinsky, a director of Al- lied Theatres of Michigan, was mar- ried in Detroit to Lily Zitomer. • Harold Cohen, film critic of the Pittsburgh "Post-Gazette," will be hon- ored on Jan. 28 by that city's Junior Chamber of Commerce as "Pitts- bureh's Man of the Year in Entertain- o ment." Everyone's a Brother in Urge to Aid Showmen's Benefit Tribute to Durante Apparently wholly in keeping with the industry's formal launching of its annual Brotherhood Week drive with a campaign dinner at the Waldorf Astoria Hotel here Thursday night, is the demonstration of show business Brotherhood being inspired by the entertainment industry tribute to Jimmy Durante. Everybody in show business, it would seem, wants in on that. The Jewish Theatrical Guild of America is sponsor of the tribute to Durante, who is of Italian ancestry, with the tribute scheduled for St. Patrick's Day, March 17. Sharing in the proceeds from the affair, among others, will be the Catholic, Episcopal and Negro Actors guilds, in addition to the Motion Picture Relief Fund and Will Rogers Memorial Hospital. This is the first time in Durante's many years in show business that he has been honored by a benefit of this kind. Those close to him feel that only the fact that its beneficiaries will be the sick and needy of the amusement world, regardless of race, creed or color, commended this enterprise to him. Si H. Fabian and Arthur Krim are co-chairmen of the motion picture in- dustry's participation and their committee is a cross-section of production, distribution, exhibition, labor, laboratories, suppliers and manufacturers. of Drive-inn N. Y. Film Critics Hold Annual Award Party "Around the World in 80 Days" received the New York Film Critics Award at the group's 22nd annual awards presentation at Sardi's Res- taurant here Saturday night and In- grid Bergman and Kirk Douglas were presented with citations naming them Best Actress and Actor of 1956. Miss Bergman had made a brief, 34-hour visit to this country in order to accept the award for her per- formance in 20th Century-Fox's "Anastasia." It was the first time in over seven years that she returned to the U. S. Irene Thirer, motion picture critic of the "New York Post" and president of the New York Film Critics, pre- sented the awards. Michael Todd, producer of the award-winning pic- ture, which is being released through United Artists, accepted the citation for the Best Picture of 1956. Kirk Douglas received the award for his performance in MGM's "Lust For Life." The award for the Best Foreign Film of 1956, "La Strada," released through Trans-Lux, was made to actor Richard Basehart, who co-stars in the picture. S. J. Perelman ac- cepted the award for Best Screen Writing of 1956 for his work on "Around the World in 80 Days." John Huston received the citation for Best Director of 1956 for his work in Warner Bros.' "Moby Dick." Albert Warner Sells 4,500 Common Shares WASHINGTON, Jan. 20.-The Se- curities and Exchange Commission re- ported here at the weekend that dur- ing December, Albert Warner, a di- rector of Warner Bros. Pictures, sold 4,500 common shares reducing his di- rect holdings to 6,500 and that his trust holdings amount to 2,700 shares. The SEC also noted that Jack L. Warner sold 9,000 common shares, re- ducing his direct holdings to 136,999 shares and that his trust holdings amount to 1,400 shares. In other industry stock transactions, Benjamin Thau, vice-president of Loew's, Inc., sold 4,100 common shares reducing his direct holdings to 11,300 and Albert List, chairman of List Industries and owner of more than 10 per cent of common stock, made gifts of 13,000 common shares, reducing his direct ownership to 601,777 shares, the SEC said. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stoni Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weave) Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bui nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sui days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-31O0. Cable address: "Quigpubco, New York." Marti I Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Heralc Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part dj Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act d\ March 3, 187'9. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Lipton Leaving Friday David Lipton, Universal vice-presi- dent in charge of advertising-pub- licity, will conclude 10 days of meet- ings here on new production plans and campaigns for forthcoming releases on Friday and return to his Coast head- quarters. This is one of Lipton's peri- odic visits for conferences with home office department heads. Three Meetings Set On Business Plans All segments of the motion picture industry will sit down this week to continue joint efforts to consolidate three business building plans and to forward their mutual effort on the Academy Award Sweepstakes. At 3 P.M. today, at the Motion Picture Association of America, merchandising and promotion execu- tives of the major companies will meet to discuss the Sweepstakes. At 6:30 P.M., at the Harvard Club, rep- resentatives of exhibition, the MPAA and the Council of Motion Picture Organizations will meet to further their plans for merging the MPAA, Theatre Owners of America-COMPO, and Golden Jubilee plan into one. Tomorrow, at 3 P.M., at the MPAA, the trade press contacts of all companies will meet concerning the Sweepstakes. Writer Moves to Halt Showing of '80 Days' James Poe, screen writer, through his attorneys, Schulman, Klein and Stern, filed in Federal Court here on Friday for a temporary injunction to restrain the distribution and exhibition of Mike Todd's "Around the World in 80 Days." The motion is answerable on Thursday. Poe claims he is entitled to screen credit as a writer on the "80 Days" script and that an earlier action for damages against the producer is pend- ing- Gehring Service Held A large number of industry execu- tives and friends of William C. Gehr- ing attended the funeral of the 20th Century-Fox executive here Saturday morning at Campbell's Funeral Home. Gehring, who died on Thursday, was buried at Ferncliff Cemetery, Ardsley, N. Y. Drive-In Division for Shapii With the purchase of the Starlig Drive-In, Camden, N. J., and tl Keystone Drive-In, Harrisburg, P; a drive-in division has been esta lished by Sam Shapiro. A pionei exhibitor in Philadelphia, Shapii with his sons, Merton and Ben, o: erate the first-run Arcadia here ai a number of neighborhood house i The new drive-in division will 1 headed by John Turner, former di trict manager here for United Artisi and Lester Krieger, former assista: zone manager for the Stanley Warn, Theatres in Philadelphia. Accordii to reports, the Shapiro interests pk extensive building of drive-ins in tl area, with possibly 20 open-air the* tres to be set up. ® Lease N. J. Drive-In A long term lease was granted I Jerome and Herbert L. Shapiro 1 Beach Haven Drive-In Theatres CH for the new 1,000-car drive-in the are constructing for opening ne: spring on the new Causeway \ Beach Haven West, N. J. ® To Remodel Conn. Unit The Cinema Circuit Corp. of Ne> York, which has acquired the 75( car capacity Bowl Drive-In, We: Haven, Conn., from the Seymoi Levine interests, plans extensive r< modeling prior to a spring reopenirij The New York firm will substantial] increase car capacity through the ii stallation of additional ramps and n model the concession area. Berger Won't Take NO Post-'Even If Dratted' MINNEAPOLIS, Jan. 20. - Be Berger will not accept the leadershi of North Central Allied for anothe term "under any circumstances or cor ditions— not even if I am drafted," hi told a Motion Picture Daily corre spondent here today. Earlier in fh week he informed the NCA board c directors of his emphatic decision t quit his post because of oppositio to his "fighting policies," but said h would vigorously support anyon named to succeed him at the unit's arj] nual convention April 1-2. E. L. Peaslee, Stillwater exhibitc and member of the NCA board, wa appointed chairman of a committe i which will pick Berger's successo and also act as a steering committee t set up convention procedure. Peasle said he has not appointed other com mittee members nor has he "give: serious thought" to any candidate. SHM starring GRANT WILLIAMS • RANDY STUART with APRIL KENT • PAUL LANGTON ■ RAYMOND BAILEY 5HS wl/n W EXCITING COi DIRECTED BY JACK ARNOLD ■ SCREENPLAY BY RICHARD MATHESON • PRODUCED BY ALBERT ZUGSMITH Motion Picture Daily Monday, January 21, 191 Buying Group ( Continued from page 1 ) addition, will afford greater coopera- tion between the theatres involved. It will also have advantages by com- bining advertising and promotion to achieve the maximum grosses with the minimum expenses. "We feel that this combination of dieatres will also effect important economies for the exchanges by elim- inating unnecessary duplication of work. And one of the most important influences, we hope, will be a greater flexibility in booking a limited num- ber of prints, a problem which is occurring with great frequency. In the over-all, we are sure that the formation of Triangle Theatre Service will benefit all theatres concerned and those that serve them." Plans Not Yet Specific Dollinger, Snaper and Harris also said in their joint statement that while no specific plans have been determined, discussions have been held concerning a further service, whereby buying of theatre supplies, fuel, insurance, etc., will be devel- oped to effect important savings. Announcement of formation of the new group was made at a Sardi's luncheon here Friday afternoon which was also attended by Walter Reade, Jr., president of Walter Reade Thea- tres. Reade said that the "stream- lining of our buying and booking should be welcomed by distribution. Their operational costs will be low- ered by dealing with one central office instead of three." He added that at present most of the 100 theatres which will make up Triangle at the start are located in New Jersey. Will Meet Each Month Dollinger said the theatres will share in operation of the buying and booking service, which will hold a monthly organizational meeting to discuss methods of operation, ways to increase business, advertising and publicity, building attendance and other matters. "The theatres will pay a fee for the service, and share in the operational costs and profits," ac- cording to Dollinger. Snaper pointed out that the merg- ing of the three theatre groups into one will help the print situation. Har- ris explained using Warner Brothers' "Giant" as an example, that bookings will take place according to print availability. He said that Warner's has only 285 prints for "Giant" na- tionally at present and this is creat- ing booking problems. Snaper as- serted there would be no clearance or competitive bidding problems un- der the set-up. Not Aimed at Distributors It was also said that the formation of Triangle Theatre Service does not constitute a joint exhibition effort to "squeeze out" distributors. The 1957 edition of the Interna- tional Motion Picture Almanac dis- closes that Walter Reade Theatres is comprised of 36 theatres; Snaper Theatres, 11; and ITS, 43. M. P. DAILY picture Irving Dollinger, Wilbur Snaper, Jack Harris, and Walter Reade, Jr., reading from the right, as they told their news writing guests at luncheon Friday about their buying combine. Offer Prizes in N. Y. Brotherhood Promotion A total of $1,000 in United States Savings Bonds will be awarded to New York area theatre managers staging the best promotion of Brotherhood Week, Feb. 17-24. The bonds are being donated by metropolitan cir- cuits. The prize plan was developed at a Brotherhood meeting of 21 film execu- tives held at the Waldorf-Astoria Ho- tel under the leadership of William J. Heineman, national co-chairman of the amusement industry's Brotherhood Drive for 1957, and Samuel Rinzler, exhibitor chairman for the New York area. Also participating in the luncheon conference were Joseph Sugar, dis- tributor chairman for the area, and Sidney Newman and Alfred H. Ta- marin, national publicity co-chairmen. Activities blueprinted by the group include special marquee and lobby displays, showing of a Brotherhood film starring Ed Sullivan, distribution of brochures and solicitations of mem- bership contributions. Coast Group to D. C. For Tax Hearings From THE DAILY Bureau HOLLYWOOD, Jan. 20-A three- man delegation representing produc- ing organizations, guilds and unions, collectively, were en route to Wash- ington over the weekend to attend hearings, Jan. 24, on the Bureau of Internal Revenue proposals for amendments to tax regulations deal- ing with personal holding companies. The delegation, assigned by the Motion Picture Tax Committee, is composed of Jack L. Dales, Motion Picture Industry Council chairman; William Berger, Screen Actors Guild counsel, and attorney Paul Ziffren. The tax proposals, when first pub- licized last month, were widely con- strued here as threatening to force the dissolution of many independent producing organizations in Holly- wood indirectly. H. O. Survey Done The management consultant firm of Booz, Allen & Hamilton, which has been retained by the Motion Picture Association of America to streamline distribution ojjerational methods, has already conferred with home office executives and is currently working at the branch and exchange office level. JJSIA Inaugural Film WASHINGTON, Jan. 20. - A two- reel documentary film, in full color, of the highlights of President Eisenhow- er's second inauguration will be pro- duced by the U. S. Information Agen- cy for showing in 81 countries abroad, it was announced by Arthur Larson, agency director. This will be the first time that a color documentary motion picture of a U.S. presidential inaugu- ration has been filmed. On Durante Testimonial Producer Joseph Pasternak will serve as West Coast chairman of the entertainment industry tribute to Jimmy Durante. The testimonial din- ner, sponsored by the Jewish Thea- trical Guild, will take place in the Grand Ballroom of the Waldorf Astoria March 17. Postpone Goldwyn Trial SAN FRANCISCO, Jan. 20. - An- other postponement of the Samuel Goldwyn Productions' anti-trust suit against Fox West Coast Theatres, presently scheduled for tomorrow in Federal District court here, will be granted. James Mulvey, Goldwyn Prod, president, has left for the Hol- lywood studio where he will spend next week before returning to New York. Japan Week ( Continued from page 1 ) the first picture in the week-long pJ gram. About 400 attended the buft ' affair at the Warwick Hotel. Speaking for the delegation was Fii roshi Okawa, president of Toei Cil Ltd. Mitsujiro Tada, managing dire tor of Toei and producer of "Traitors'' the feature that was shown as the ii j tial picture of the Film Week, intn| duced the film. Okawa and Shinobu Chihara, ;| actress with the delegation, appear? ! on the Ed Sullivan Show on CBS t|H vision after the reception. Okawa sa; i that the purpose of the Film Wee' Jan. 20-25, was to stimulate America: interest in Japanese pictures. "During this event we will also hav; an opportunity to demonstrate t}l| progress of our film industry and e:: press our thanks for the contributior given by American films," he said j the reception. Top Officials Attend Present at the buffet gathering wen! the heads of the foreign department1 of many of the major U.S. distribution companies, members of the MPA! and the United Nations Film Commit1 tee, Japanese ambassador to the U. S Toshikazu Kase and members of thl U. S. entertainment industry. The five succeeding evening pro grams at the Museum through Jan. 21 will be made up of the most recen feature and documentary production of the leading Japanese film compa nies, with emphasis on contemporar rather than historical themes. Thi Japanese films that first aroused thi interest of the American public in re cent years were primarily of legendan themes. Dismiss Republic Suit New York Federal Judge David Edelstein on Friday granted Republic Pictures summary judgment dismissing an anti-trust suit brought by Cardinal Films. The latter had charged Re- public violated the anti-trust laws by forcing them to buy prints made by Consolidated Film Industries and also claimed they were asked to pay higher rates than those charged other distrib- utors. The suit had asked $132,000 for damages. Start 'Stage' Today RKO's "Stage Struck," which will be filmed entirely in New York, goes before the cameras today at Produc- tion Center on West 26th Street. All shooting of the film will take place at the Production Center and on location in Manhattan's theatrical district, Shubert Alley, Central Park and Greenwich Village. 'Drango' Sets Record United Artists' "Drango" has estab- lished an all-time weekday opening record at the Hart Theater in Baton Rouge, La., with a gross of $1,100, it was reported by the film company. The picture opened there last Thurs- day. Elephants can never forget something they do not understand. Humans, too frequently, forget what they know. . . and that includes exhibitors. Don't let your theatre become a white elephant because you forgot the impor- tance of trailers. Remember that trailers have stood the test of time with a jumbo patronage potential at small cost. Don't take them for granted. Play trailers regularly and continuously with every show. Remember, trailers are not time fillers . . . they're seat fillers. !>>»« mmmi.xcytem service pntztBRBr or mr mousmy SINDLINGER Survey showed 34.2 per cent went to the movies because of TRAILERS! NATIONAL THE AT RES CIRCUIT IN 21 STATES Survey showed 43 per cent went to the movies because of TRAILERS! "Ttailets -*>kowmen'5 Socko Salesmen j Motion Picture Daily Monday, January 21, 19; I Disney Deal ( Continued from page 1 ) produce three program series for ABC Television, "Disneyland" and "Mickey Mouse Club," and a brand new series "Zorro." "Zorro" will be a new live-action series of 39 weekly half-hour adven- tures which the Walt Disney Studios plans to introduce in October. It will be a night time show. Twenty-six new hour-long shows are being scheduled for "Disney- land," Disney's weekly series com- mencing its fourth season on ABC- TV in September. Harry Suskind Dies Harry Suskind, a member of Uni- versal Pictures' home office depart- ment, died suddenly Friday morning while enroute to work from his home in South Norwalk, Conn. Suskind was a veteran of 20 years in the indus- try, holding posts in the art depart- ments of 20th Century-Fox and United Artists, as well as doing free- lance work before joining Universal two years ago. He was 55. Name K.C. Officers KANSAS CITY, Mo., Jan. 20-Ed Hartman has been elected president of the Motion Picture Association of Kansas City, succeeding Ralph Ama- cher. The other new officers are: Harry Gaffney and Frank Thomas, vice-presidents; M. B. Smith, secre- tary and Richard Orear, treasurer. REVIEW: Wicked As They Come Columbia Arlene Dahl has quite a time in this film as she makes her way, step by step and man by man, from the tenements of New York to the man- sions of Europe. No male stands in her way as she not too graciously leaves them dangling, and her ambition seems endless until she be- comes involved in murder. This lurid tale is familiar stuff but there's some bite left yet thanks to some bright dialogue in the screenplay by Ken Hughes, some good acting by the primarily British cast and the continual appearance of Miss Dahl. The young lady's social and financial transformation begins when she wins a beauty contest, the prize of which is a trip to Europe. En route she meets Phil Carey, a television producer who works for a large advertising agency but she's interested in richer game. In England she wiggles her way into a job with Carey's immediate superior, Herbert Marshall, who is married, and her scheme to acquire him backfires when she discovers his father-in-law owns the advertising agency by which Carey is employed. Unwilling to be a penniless bride and unlimited in resourcefulness she sets her sights for the jackpot— the widowed father-in-law. It takes little coaxing on her part and ere long they're man and wife. But hap- piness is not to be Miss Dahl's forte for not only is she bored but also her old friend, the photographer, is seeking revenge. The result is her inadvertent killing of her husband and the not-so-circumstantial evidence which almost hangs her. But ever-faithful Carey discovers the truth about the murder. "Wicked As They Come" has been smartly produced by Maxwell Setton and capably directed by Hughes. Despite its sensational qualities and familiar look, it manages to hold an audience's interest and should keep most adults fairly well entertained. Running time, 94 minutes. Adult classification. For February release. J.R. IN LOS ANGELES THE SIXTH ANNUAL COMMUNION BREAKFAST for Catholic people of the motion picture industry in the Los Angeles area will be held Sunday, February 3rd; Mass at nine o'clock at Blessed Sacrament Church, with breakfast immediately following at the Hollywood Pal- ladium. For information and tickets, communicate with the member of the Sponsoring Committee in your office or Studio, or Jack Vizzard at 8480 Beverlv Blvd. Tel: OLive 3-2200. U. K. Theatres ( Continued from page 1 ) closure of cinemas," the Journal states. The theatres closed during the third quarter were mainly those with between 251 and 750 seats. Gross takings in the third quarter of 1956 at £28,576,000 ($80,012,800) were 11 per cent more than in the corresponding quarter of 1955 and 12 per cent more than in the second quarter of 1956. These increases, it is stated, were due in the main to the increased prices of admission in- troduced by the major circuits in June 1956. Judge Grants Mistrial ( Continued from page 1 ) Federal District Court, the decision was reversed and the case sent back to Salt Lake Federal Court for retrial. This ended in a "hung" jury. Then after being out for two days this time, the jury was deadlocked and a mis- trial granted when both parties agreed to it. i 1ST A Sets Press Meet National Telefilm Associates will hold a press conference at 3 P.M. to- day at the Hotel Warwick here to an- nounce the fonnation of a new sub- sidiary that will operate in the theatri- cal release field. Dollinger 'No ( Continued from page 1 ) a new slate of officers and to appoh standing committees for the comi \ year. A nominating committee of 1 j lied leaders will select the new ski and present it to the board for aj proval. It has been a practice of Alii in the past to name the treasurer ' the organization as the successor to til outgoing president. Dollinger, who is also a member Allied's Emergency Defense Comml tee, said that pressing business aff a ' give him little time to devote to n tional exhibition affairs. Gordc when last in New York, indicated mi he, too, would have to turn down fj position due to "pressing business aii personal affairs." On Friday, it was announo that Dollinger would be a princij! in the newly-formed Triangle The tre Service. It is likely, therefore, that a su-l cessor to Shor will be either Kalv leading family in the community which was virtually built by Ward |nd, the father, who is also the sheriff of the town. When he dis- i/ers his daughter is in love with a half-breed, he forbids the marriage, iter the Indian is suspected as a cattle rustler although actually inno- iit and is lynched by a mob while Bond is away on a pretense. The older son, Joseph Cotten, ashamed of his father, tries to console I family of the boy only to see the father killed (in the name of self i:ense) by Bond. Cotten has fallen in love with the sister of the dead :v bv this time and is so enraged by his father's actions he threatens • ruin him. He keeps his promise by committing various acts of violence juinst his father and the ranch and eventually he robs the town bank, ling he will return the money when his father turns in his badge. 5nd, more bitter and neurotic than ever, does his man hunting alone 111 when father and son finally meet it is Cotten who wins the physical pe. Ul this is told in flashback as Bond, dying, has asked Cotten to return >ensibly to forgive him but actually to kill him. Cotten then remembers I cause of all the trouble and when the picture returns to the present, t whole family is in on the showdown. In an ugly climax, the children [turn against Bond who dies none too heroically. 'Some interesting actors, not usually associated with Westerns, are in including Viveca Lindfors as the Indian girl and Betsy Blair, in her It film since "Marty," as the sister. Cotten and Bill Williams, as the Lager son, are quite good and Bond is excellent as the merciless, |yer-crazy father. Collier Young produced and George W. George and I-orge S. Slavia wrote the story and screenplay. "The Halliday Brand" lin offbeat Western with some action and much characterization. Des- js its accent on gloom, it has the power to hold its audience and keep tinterest. Inning time, 77 minutes. Adult classification. For January release. Jay Remer hstman Fourth Quarter head of '55: Robinson IT. LOUIS, Jan. 20 - Preliminary mates indicate that the Eastman lak Co. fourth quarter business > above that of year ago, accord- to Archbold H. Robinson, Kodak's insurer. Robinson addressed a i^cheon meeting here held by the 5, Louis Society of Financial Analysts i:he Missouri Athletic Club. 3ood results in Kodak's fourth prter, Robinson stated, were princi- Ily attributable to sales gains in Klak's photographic products and :< high-level sales for plastics and micals. Kodak's research and de- rbpment programs continue to make ■y good progress, Robinson pointed K iesearch advances resulted in de- I )pment of new high-speed black- i: [-white film for sports and news Jitography, among other advances, R:)inson said. 'Daylite-Time,' Holiday Bills Re-Filed in N.Y. ALBANY, N. Y., Jan. 20 - Sen. Pliny Williamson, Westchester Re- publican and chairman of the Judi- ciary Committee, has reintroduced a bill advancing the date for the start of daylight saving time from the last to the first Sunday in April. The mea- sure, which reached third reading in the Senate last January, was then re- committed for amendment and was not again reported from the judiciary. Williamson also re-presented a bill which would create five "long" week- ends, by changing the dates for ob- servance of Washington's and Lin- coln's birthdays, Memorial Day, Vet- erans Day and Columbus Day. Tour for "The Gun' The four-ton, 31-foot cannon used by Stanley Kramer in filming "The Pride and the Passion" will be toured to 63 key cities in a five-month promo- tional swing budgeted at $52,000, it has been announced by Roger H. Lewis, United Artists national di- rector of advertising, exploitation and publicity. The tour for "The Gun," as it is called in the VistaVision film, encompasses an 8,500-mile itinerary and will cover cities in 32 exchange areas. M. P. DAILY picture PUBLIC SERVICE: what is it, how do you give it, and where do you go from there. Westinghouse Broadcasting February 27 and for two days thereafter in Boston will explore the subject. It will hold what it believes is the first forum on public service for broadcasters and telecasters, in which executives of stations large and small, network and independent, and even educational as well as commercial will delve into concept, methodology — and perhaps ex- ecution. Donald McGannon, WBC president, left, and Richard Pack, program- ming vice-president, told newsmen and women about it the other day over cocktails and luncheon in 42nd Street headquarters. Said McGannon: "Most sustaining programs are quite an inve;tment. And many are audience-killers. We want to find out how to put more flare into them. And generally this is a universal problem in the industry. Unless you get someone to look at your noble efforts, you've failed. Perhaps when we get these people together we can generate more enthusiasm. Maybe this meeting will start a lot of thinking. We are prepared to invest more money to give this thing a hefty college try." Tape Debut Slated On NBC-TV Program NBC-TV will inaugurate the first regular use of magnetic video tape in the eastern part of the country tomor- row with the daily telecasting of its Truth or Consequences. Actually, the network's first use of a program re- corded on Ampex tape will occur to- day, when the Presidential oath-taking ceremony will be rebroadcast less than an hour after its live showing. 'More Civilized Hour' Truth or Consequences, which originates in Hollywood, has hereto- fore gone on the air at 8:30 A.M. PST for viewing in the east at 11:30 A.M. EST. Its showing later in the day in the west has been via film kinescope recording. Use of the video tape will allow the program to be pre-recorded at what the producers describe as "a more civilized hour" so that it can be put on at any time, even minutes after it has been re- corded. Mennen To Co-Sponsor The Mennen Co., makers of toile- tries for men, steps in as co-sponsor of NBC-TV's Robert Montgomery Pre- sents next Monday night, replacing Schick, Inc. Alternate week co-spon- sor is S. C. Johnson and Son, Inc., manufacturers of Johnson's Wax. Mennen is represented by Grey Ad- vertising, Report 679,993 Sets Produced in Nov. '56 From THE DAILY Bureau WASHINGTON, Jan. 20. - Televi- sion set production in November 1956 was higher than production in Novem- ber of the previous year, but dropped from the number produced in October 1956, the Radio-Electronics-Televi- sion Manufacturers Association an- nounced over the week-end. 631,654 the Year Before RETMA reported that 679,993 sets were produced in November 1956, compared with 631,654 sets turned out in the previous November and 820,781 sets in October 1956. In the first 11 months of 1956, 6,760,045 television sets were pro- duced, RETMA said, a drop from the 7,151,895 sets turned out in the same period of the preceding year. FILM COSTS SlASH£D/ Guaranteed RAPIDWELD process restores used, worn film, removes scratches — RAPIDTREAT protects new film. Add hundreds of showings to any film! Cut costs drastically! See how Rapid's unusual low cost saves thousands of film dollars for top-name clients — and precious hundreds for smaller ac- counts. Send for VALUABLE informative booklet ON FILM CARE. "The Film Doctors" apid FILM TECHNIQUE, INC. 37-02W— 27th Street. Long Island City I, N. 'i Phone ST. 6-4601 RANSCRIPTIONS FILM COMMERCIALS with FINE SOUND are recorded at INE SOUND Inr PL 3-5400 ™ »uunu »nc.711.5th Ave for Current Quarter IGM is beginning the direct pro- tion of films for television, Joseph Vogel, president of Loew's, Inc., ounced yesterday in a letter to kholders accompanying the an- 1 report of the company for the tl year ended August 31, 1956. oth gross sales and operating fit of Loew's-MGM showed a lthy upswing in the first quarter (Continued on page 5) Ask Manufacturers r Sweepstakes Aid Jational manufacturers will be con- I ed to enlist their aid in distribut- a prizes during the Academy Awards fcepstakes, it was decided yesterday a meeting of the national tie-in imittee of the Motion Picture As- iation of America. Ufred Tamarin, chairman of the fpepstakes subcommittee of the busi- I s building unit of MPAA, presented I current situation in the campaign (Continued on page 4) >urt To Review Case t 'Work Exclusion' From THE DAILY Bureau WASHINGTON, Jan. 21. -The Su- ■ne Court today agreed to review B' case of 23 motion picture actors, ||:ers and other workers who i.ged that they were "excluded In all employment opportunities" in i film industry after they refused !c testify before the House Commit- :€ on Un-American Activities. The (Continued on page 4) OrganizeNTA Pictures, Inc. By LESTER DINOFF (Picture on Page 4) National Telefilm Associates has formed a wholly-owned subsidiary, NT A Pictures, Inc., which will de- vote itself exclusively to the release and distribution of motion pictures to theatres in the domestic market, it was announced here yesterday by Oliver A. Unger, executive vice-pres- ident of NTA. In announcing the new venture, Unger also disclosed that Erwin Les- ser has been named vice-president in charge of distribution for NTA Pic- tures, Inc., which proposes to release a minimum of 12 features in 1957 starting with "The Bells of St. Mary's" and "Gulliver's Travels." Unger pointed out that the new NTA subsidiary will adhere to "a firm policy of guaranteeing "at least (Continued on page 4) 'Black-and-White Best For Drama' : Frank Ross (Picture on Page 2) Dramatic, emotional stories are "more powerful" when filmed in black-and-white than in CinemaScope and color, in the opinion of producer Frank Ross. He announced plans yesterday to star Frank Sinatra in "Kings Go Forth," which United Art- ists will finance and distribute. Speaking at a press conference, Ross said that "CinemaScope on ( Continued on page 2 ) television Today ^ Announcement Expected Today U-l Deal tor RKO Distribution Set Foreign Operations Continue for 3 Years; High Executives Resign With an announcement of the closing of the deal by which Universal will take over domestic distribution of RKO Radio pictures expected momentarily, word of imminent executive changes in the company's top echelon seeped out yesterday Slate Big Promotions For 20th-Fox 26 Films Twentieth Century - Fox has launched large national promotional campaigns to pre-sell each of 26 films it has sched- uled to open through June in every stage of release, it was announced yes- t e r d a y by Charles E i n - feld, vice-presi- dent. The re- leasing sched- ule is said to be the company's largest in over 10 years. To utilize "new concepts and techniques of mer- chandising," campaigns on the first six months' releases have been created (Continued on page 2) Charles Einfeld TOA Approach to Trade Problems Called 'Constructive' By Majors The major distribution companies have informed Ernest Stellings, president of Theatre Owners of America, that the national exhibition organization's approach to industry trade and box office problems is "sound and construc- tive," according to a prominent TOA executive. Stellings, who is expected to ar- rive here from Charlotte, N. C, some time this week, met with representa- tives of the production-distribution companies late last year. It is ex- pected that the TOA head will meet once again with these executives as well as with leaders of his theatre group during his visit here. The companies are most anxious to cooperate in any all-industry plan for improvement of the business, the TOA president was informed. Univer- sal, Loew's Inc., 20th Century-Fox, Columbia, RKO Radio Pictures and Paramount Pictures all informed Stellings that cooperation can be ex- pected for any plan which will help "all small theatres keep their doors open." The TOA official here disclosed at the weekend that Universal informed ( Continued on page 2 ) J. Miller Walker, vice-president, secretary and general counsel of RKO Pictures and RKO Teleradio Pictures, who has been with the company for more than 20 years, has resigned, ef- fective early next month. William H. Clark, treasurer of RKO Radio and the company's rep- resentative on the board of directors of the Motion Picture Association of America, also has resigned, effective in about three weeks. Clark has been with the company for 26 years. In addition, Garrett Van Wagner, comptroller, and with the company for more than 20 years, will" leave the company March 1. It is under- stood that Van Wagner's leaving is (Continued on page 4) IFF To Drop Fxchange In Cleveland Feb. 1 Special to THE DAILY CLEVELAND, Jan. 21.-The IFE Releasing Corp. is closing its ex- change here effective February 1, ac- cording to notification received by Claudia Astrom, office manager. The notice did not state whether this is a local or national policy, nor what disposition is to be made of the IFE product. Sal DiGennaro is due here today to (Continued on page 2) MPEA Board to Hear East European Report A progress report and discussions on film sales to East European coun- tries will highlight the agenda of to- day's meeting of the board of direc- tors of the Motion Picture Export Association. The MPEA directors will discuss (Continued, on page 4) 2 Motion Picture Daily Tuesday, January 22, 19! j PERSONAL MENTION MAURICE "RED" SILVER- STEIN, who handles "outside" producers for M-G-M, returned to New York yesterday from the Coast. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, has returned to New York following a trip to the Midwest. • Joseph G. Alterman, assistant sec- retary for Theatre Owners of Ameri- ca, has returned to New York from Miami Beach. Joseph Gould, United Artists ad- vertising manager, has returned to New York from Hollywood. • Merlin Lewis, executive secretary for Theatre Equipment and Supply Manufacturers Association, has re- returned to New York from Miami Beach. Lilli Palmer arrived in New York from London yesterday via B.O.A.C. • Buddy Adler, 20th Century-Fox executive producer, has returned to Hollywood from New York. • Doug Amos, general manager of Lockwood & Gordon Theatres, Bos- ton, has left there for a vacation in Cuba and Mexico. National Theatres Meet Slated February 19 The annual meeting of the stock- holders of National Theatres, Inc. will be held on February 19 in Los Angeles to elect 11 directors, select auditors for the corporation and transact "other business." The company's proxy statement and meeting notice reveals that nominees for elections as directors are eleven persons now on the board. They include Gregson Bautzer, John B. Bertero, Peter Colefax, George H. Heyman, Jr., Earle G. Hines, Wil- lard W. Keith, Alan May, Bichard W. Millar, Elmer C. Rhoden, F. H. Ricketson, Jr. and Graham L. Sterl- ing, Jr. Paramount Dividend The board of directors of Para- mount Pictures Corp. yesterday voted a quarterly dividend of 50 cents per share on the common stock payable March 15, 1957 to holders of record February 27, 1957. TO A Attitude {Continued from page 1 ) Stellings it is in accord with TOA that an arbitration and conciliation system would be beneficial and is necessary. The company also said that if any small theatreman has film rental problems, the situation could be alleviated, he stated. Twentieth Century-Fox informed the TOA head that it is "100 per cent for a national advertising campaign" and that "arbitration is essential to the industry," the prominent Eastern exhibitor stated. The 20th-Fox policy is that "every theatre now operating must remain open and that the com- pany will do its share, through ad- justed film rentals in aiding exhibitors all they can," he said. Columbia Favors Arbitration Columbia Pictures' position, the TOA figure said, is similiar to that of Universal and 20th-Fox, but Colum- bia did not offer the direct help which the other two companies did. They agreed that arbitration was needed and that TOA's cooperative approach to industry problems "would be welcomed by all of dis- tribution," he said. RKO's position is that it is essen- tial to keep all theatres open and that local branch managers have the right to take complete action with- out consulting the home office in making agreements when the gross is less than $1,000 per week, the TOA official said. It was pointed out that in the case of Paramount Pictures that this com- pany was "very disturbed over the wide divergence between exhibition and distribution." This company sug- gested that the industry advertising and promotion campaign would be the best way in which all facets of the business could be brought to- gether to overcome differences, the Eastern exhibitor said. Ellsworth to Produce Theatre and TV Films HOLLYWOOD, Jan. 21 - James Ellsworth has announced formation of a motion picture and television producing company, James Ellsworth Productions, with three feature pic- tures and one television series on its 1957 agenda. The first feature will be "Five Min- utes to Live," with Scott Brady co- starred. The television series will be titled "Champions of Sports," each segment dealing with a different out- standing athlete. King Dividend Set HOLLYWOOD, Jan. 21 - King Brothers Productions, Inc., has an- nounced a five per cent stock divi- dend to stockholders of record on Feb. 2. M. P. Daily picture Frank Ross, at his Waldorf suite yesterday. Ross Prefers ( Continued from page 1 ) 'Kings Go Forth' would only 'tinsel' it up." The producer of 20th Cen- tury-Fox's "The Robe," the first to use CinemaScope, added that he still be- lieves "The Robe" would have achieved a greater degree of emotional appeal if the picture had been shot in black-and-white. Commenting on his forthcoming production for UA, Ross said he an- ticipates "difficulties" in selling the film as the story has some references to racial problems and mixed mar- riage. He said that the picture, scripted by Merle Miller, will start shooting on Aug. 5 in France. Ross also told of his plans to pro- duce a half-hour television series, "Molly," which will star his wife, Joan Caulfield. IFE to Drop ( Continued from page 1 ) supervise the closing of the branch. Mark Goldman, district manager ever since the opening of the IFE exchange is in Florida convalescing from an ex- tended illness. Dr. Renzo Rufini, president of IFE, is enroute to New York to discuss with Seymour Poe, executive vice- president, the future of the company. Warner Here Tomorrow Jack L. Warner, president of Warner Bros., will arrive in New York tomorrow from Washington, D.C. where he was a guest at the Eisenhower-Nixon inaugural cere- monies. On Thursday he will accept the Brotherhood Award of the Na- tional Conference of Christians and Jews at the organization's annual din- ner at the Waldorf-Astoria. While here Warner will confer with his company's home office executives on forthcoming product. FoxPromotioil ( Continued from page 1 ) to reach the largest potential auou ence, with special emphasis given tl! teenage audience, and to generaj maximum interest in each picture j least 60 days in advance of plaj dates. ; During this half year period, Eii feld said, the company will be ha! dling some of its most important ;! tractions since "The Robe," includiv Darryl F. Zanuck's "Island in til Sun," "Heaven Knows, Mr. Allison "Oh Men! Oh Women!," "Boy on ! Dolphin," "Three Brave Men," "Tf True Story of Jesse James," "Thr:; Faces of Eve," and "The Waywa; Bus." Big Drive for 'Eve' Typical of the new promotion policies being instituted is a thre month advance campaign on "Thru Faces of Eve," psychological dran written for the screen, directed ail, produced by Nunnally Johnson. It: a June release which will introdu, Joanne Woodward in the title role, massive drive has been set w| McGraw-Hill, publishers of the trul life story on which the film is beii based. Release date of the book, Fe ruary 18, coincides with the start filming and will signal the start of simultaneous film-book publicity caij paign. The two-pronged drive will inclui national newspaper advertising, mag zine, wire service and newspap; stories on Miss Woodward, interview with the authors of the psychiati case study, a cross-country tour ll Johnson, plus related newspaper, T and radio promotion. NEW YORK THEATRE! j— RADIO CITY MUSIC HALL — j Rockefeller Center JENNIFER JONES • JOHN GIELGUD in "THE BARRETTS OF WIMPOLE STREET" in CinemaScope and METROCOLOR An M-G-M Picture end SPECTAtUUj SU6E PRESENTATION FILM SERVICE CENTER • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITIES MOVIE LAB BUILDINC 619 W. 54-th St., New York 1! JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stoi Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weavi Editor, Telephone Hollywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bv nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, St days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Marl Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer} Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hera., Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. lesday, January 22, 1957 Motion Picture Daily irrnni 17 Japanese Study Effects Latin America "hUrLh Of TV on Theatres in U. S. Meets f°r U-I Arthur J. Miller, who for the past :' months has been general manager ii East Coast operations for Pathe boratories, has been named a vice- j \sident of the company. □ iMelvin J. Fox, Philadelphia exhi- I or, has been named division chair- jin for the annual membership i rollment campaign of the Philadel- jia Fellowship Commission, a 1'ited community effort to promote if.'ial, religious and nationality un- (rstanding. □ Rear Admiral Stanley F. Patten, liS.N. (Ret.), vice-president and llasurer of Allen B. DuMont Labor- faries, has announced his retirement, h plans to make his home in Cali- Jnia. J D ^Richard B. DeMalle, assistant gen- lil manager of the international di- 'jion of Eastman Kodak Co., has l|en named general manager of the ij/ision. At the same time Marcel Hot; also an assistant general man- ssr of the international division, has ;nounced his retirement from the (jinpany after 30 years of service. □ Paul P. Porter, Jr., advertising as- lant in charge of x-ray and motion f .ture products, has been named ad- 'rtising manager for the DuPont ]|oto Products Department. He suc- t^ds John E. Sly, advertising man- ler since 1953 and now a special ijvertising research and marketing jviser for the company's Fabrics and inishes Department. R. L. Snow- Irger, x-ray technical representative ll: Vermont, western Massachusetts, Id Connecticut, succeeds Porter as distant advertising manager. □ Harry Lamere of Ludlow, Vt., liming to be the oldest exhibitor in nsecutive years in the state, has Id his Pa-Ra-Mo Theatre in Ludlow Mr. and Mrs. Raymond Ellis of aterbury, Conn. Lamere is con- ming his activities in his printing siness which he has operated for years. He has been an exhibitor \ 42 years. egin Promotion on Jridge on River Kwai' A series of press communications ve been inaugurated on progress of e production of Sam Spiegel's ad- nture drama, "The Bridge on the ver Kwai," which Columbia Pie- ces will release. A special project oup of writers and photographers is rvicing special material to the press, le film is based on the best-selling vel of French writer Pierre Boulle, d was inspired by an actual incident ring World War II— the bridging of 2 Kwai in Malaya by Japan for its irma-Siam "death railway" built by iropean prisoners of war. Production ntinues until March, 1957. Japanese film leaders in New York to present the first Japanese Film Week here are also taking a look at the current status of U.S. television and motion pictures in order to anticipate the effect of Japanese TV on their own industry in the near future. Four executives from Japan Hiroshi Okawa, president of Tosei Co., Ltd.; Shin Sakai, executive director of Daiei Co., Ltd.; Kazuo Takimura, producer of Toho Co.; and Goro Uzaki, U.S. representative of Toho— yesterday expressed the hope that, by observing conditions here, they could anticipate the same problems "at home." There are about 400,000 TV sets in operation in Japan today, accord- ing to Okawa, who is also head of the Japanese film delegation. The four executives estimated that the figure was currently increasing at the rate of 30,000 sets per month. By studying the history of TV develop- ment in the U.S., "we hope to anti- cipate at just what point in its growth it will begin affecting our motion pic- ture industry," Sakai said. Wide-Screen on Increase The tendency in the Japanese in- dustry now is to develop wide screen processes and go into extensive pro- duction of wide screen pictures, Okawa said. This would mean a cut of "about 100 pictures" in the 1957 production schedule of Japan, he estimated. There were 514 features made in 1956. The six largest com- panies turned out "about 500" of these, it was reported. Okawa announced that his studios were considering SuperScope, for which they have a license, and a French wide screen process, Dyalis- cope. Sakai said that Daiei would use VistaVision. Toho is developing its own process, similar to CinemaScope, Takimura said. There are about 1,500 of Japan's 5,600 theatres equipped for wide New Posts for Rand, feldman at 20th-Fox Harold Rand has been named metropolitan newspaper contact and Edward S. Feldman, trade paper con- tact for 20th Century-Fox, it was an- nounced yesterday by Edward E. Sul- livan, publicity director. Both ap- pointments are effective immediately. Rand, who has been trade paper contact for the past three-and-a-half years, joined the company in 1950 upon graduation from Long Island University. Before assuming the post of trade representative, he was a member of the home office publicity department in a number of writing and contact positions. Feldman, who also joined 20th Century-Fox in 1950 following graduation from Michigan State Uni- versity, has held a number of pub- licity and advertising posts including fan magazine contact, copywriter and staff publicity before moving into his new position. screen films, some 600 of them show- ing exclusively foreign pictures. The motion picture producers, who own or have contracts with the theatres in Japan, will be doing extensive re- modelling to equip them with wide screens, the executives said. The production companies are al- most forced into changing most of their theatres to wide screen because of the block booking svstem which is in operation in that country, it was explained. In order for wide screen pictures to bring in profit, it is ob- vious they must play through the cir- cuits. The Japan Motion Picture As- sociation decided this would be pre- ferable to abolishing block booking. Fewer-and-Better Stressed The Japanese, like the Americans, are "consolidating," Okawa said, and concentrating on fewer pictures with more quality as a means of off-setting or postponing the threat from TV. Drive-ins are no problem at all, it was explained. The climate is fine, but there are not enough automobiles. Most of the vehicles in Japan are commercial and government owned. There are no drive-in theatres. Universal Pictures president Milton' R. Rackmil and foreign general man- ager Americo Aboaf will confer with U-l's Latin American staffs in two- territorial sales meetings set for Buenos Aires on January 28 and Rio de Janeiro on February 4. U-I Latin American supervisor Al Lowe will also be present at both meetings. Argentina manager Enrique Pardo will head his delegation at the Buenos Aires meeting which will include his headquarters staff, sub-branch man- agers and bookers. Managers of U-I branches from three neighboring coun- tries, Raul Viancos from Chile, Pablo Dias from Peru and Maurice Paiewon- sky from Uruguay will also attend. The delegation for the Rio meet- ing will be headed by Brazil's man- ager Rudi Gottschalk. Offer Sound Course A course in motion picture sound recording for soundmen actively en- gaged in the motion picture and tele- vision industries has been organized by the Society of Motion Picture and Televisipn Engineers in co- sponsorship With Motion Picture Studio Mechanics Local No. 52, IATSE. To be given in cooperation with the Office of Special Services to Business and Industry of New York University, the course will run for 20 weeks beginning Feb. 6. 4 Motion Picture Daily Tuesday, January 22, 19; ( Sweepstakes' ( Continued from page 1 ) to the committee. After a lengthy discussion, each member of the group agreed to personally contact "four or five" acquaintances connected with important national manufacturers. The manufacturers would be asked to back up their local outlets in the matter of giving prizes to Sweepstakes winners in each local situation. It was decided that this would be the easiest method of implementing the contest, which will be carried on by exhibitors at the local level. Merchants are more prone to tie in with exhibitors for pro- motional programs involving prizes if they have the support or approval of the national manufacturer, it was brought out at the meeting. Present at the meeting, besides Tamarin, were: Harry Goldstein, Al- lied Artists; Harold Danziger, Colum- bia; George Fraser, Paramount; Jack Kingsley, Warner Bros.; Lige Brien, United Artists, and Alec Morse, rep- resenting the Council of Motion Pic- ture Organizations. Taylor Mills rep- resented MPA, sitting in for Arthur DeBra, committee chairman. Although there has been no official announcement that COMPO will take over conducting the Sweepstakes and other business promotion campaigns, the presence of Morse at the commit- tee meeting yesterday was viewed as an indication that such a statement will soon be made. U-I, RKO Deal M. P. DAILY picture Erwin Lesser, who will sell to theatres, and the man who introduced him at yesterday's NTA press conference, executive vice-president Oliver A. Unger. Organize NTA Pictures, Inc. ( Continued from page 1 ) one year clearance," for theatrically released features prior to making them available for television. "We will not use exhibitors as a comfort station on the highway of life," Unger stated. His company is going into the theatrical distribution "because we feel that theatres are here to stay and that the business will grow. NTA Pictures will give its customers no surprises, but will afford them re- spect and guarantees on clearances.' Unger said further that at present NTA operates in Boston, New York, Chicago, Minneapolis, Los Angeles, ^^^^^^^^^^^^^^^^^^^ THE SEVENTH AMUL COMMUNION BREAKFAST for Catholic people of the motion pic- ture industry in the New York area will be held Sunday, February 3. Mass at nine o'clock at St. Patrick's Cathedral, with breakfast immediately following in the Grand Ballroom of the Hotel Waldorf-Astoria. For information and tickets, com- municate with the member of the Sponsoring Committee in your office, or Miss Marguerite Bourdette, Room 1107, 1501 Broadway. Tel.: BRyant 9-8700. (Tickets $3.75 each) Dallas, Montreal and Toronto and ex- pects to shortly open branches in Atlanta and Seattle. The two pictures scheduled for re- lease by NTA Pictures were acquired by NTA several months ago when the television distribution company purchased Rainbow Productions, a wholly-owned subsidiary of Para- mount Pictures, for $725,000. Unger said that in re-releasing "The Bells of St. Mary's," NTA Pic- tures "would be disappointed if it did not receive a gross of $500,000." Lesser said that the production had a world gross of $11,437,053 when it was originally released. He added that by having between 150 to 200 prints, "we will be able to get into every corner." It w?.s also said that NTA Pictures will negotiate with independent pro- ducers on distribution of their pro- duct "at a fee less than that now being charged by the major film dis- tributors." Court to Review ( Continued from page 1 ) court . will probably schedule argu- ment on the case later in the year. The group brought the suit against all the major studios, leading indepen- dent producers and top Hollywood ex- cutives. It claimed that distribu- tors, producers, members of the Mo- tion Picture Association of America and the Society of Independent Mo- tion Picture Producers and the mem- bers and the staff of the House com- mittee had, by concerted activity ex- cluded the 23 from obtaining employ- ment in Hollywood. The California courts threw out the suit on the ground that there was no evidence of any specific or intended contract between employers and the members of the group, and therefore no showing of any interference with any legally protected right. The courts said that the group members had failed to show that they had any existing or prospective employment which was interfered with. The 23 included Michael Wilson, Gale Sondergaard, Howard Da Silva, Waldo Salt, Paul Jarrico, Guy Endore and Anne Revere. ( Continued from page 1 ) not related to current developmerj in RKO Radio or to the imminen ) of the Universal deal closing. V;>, Wagner is said to have given til company notice of his intention retire several months ago. Closing of the domestic distrib j tion deal with Universal was rl ported to have been set yesterdi; with an official announcement schei uled to be made today. Foreign d;l tribution of RKO Radio would not 1 affected. The company's foreign sal organization would be continued f{ at least another three years, it said, handling not only RKO Radj product but also that of independer; and outside companies which hai deals giving RKO Radio foreign dim tribution rights. RKO Radio has 15 pictures cod pleted or nearing completion ad four others scheduled for productu^, on locations outside the Hollywoij studio between now and June. All 9 these 19 presumably will be turntl over to Universal for distribution. I f activity at the RKO studio in Holl wood ceased some time ago. T$ company still owns the old Pathe stl dio in Culver City. Cannot Affect Disney Deal I Among RKO's foreign distributii deals is one with Walt Disney Procj which reportedly cannot be rei' signed by RKO Radio to another dll tributor under terms of the contrai Observers are speculating about til effect this circumstance may have hi on the decision to continue RK| Radio foreign distribution. The coil pany also handled domestic distrib '$ tion for Disney for many years un recently. Disney formed Buena Visl to take over in the domestic mark! with physical distribution bei: handled by National Film Service.; It is believed that more than 5* persons in the RKO Radio domes| distribution organization might be ;| fected by the Universal deal, whil has been in negotiation for a matipj of weeks. Closing reportedly was ol layed by legal considerations. MPEA Board ( Continued from page 1 ) the sales contract clauses under wl American product will be sold I Hungary, Czechoslovakia, Poland ai East Germany. Also on the agenda of the boai| meeting are the division of extra censes in Israel and a West Germj film proposal which calls for | companies to have a uniform sellil date for product. IT WON'T TAKE A FULL PACE AD TO TELL YOU ISms *°ulh: 'trail*1 630 Ninth Ave. NEW YORK, N .1317 S. Waba.h C'H i t' ■>'« ?' 1 ssday, January 22, 1957 Motion Picture Daily IGM Producing TV Films ( Continued fr the current fiscal year. The com- ly's report showed net profit after 3S and other deductions of $1,745,- jl for the 12 weeks ended Nov. 22, |;6, compared to $248,161 in the J responding period of the preceding tal year. Results were equivalent to ['cents per share in the 1956 quarter |l five cents in 1955. Gross sales and ► rating revenue in the first quarter [re $38,618,000 compared to $34,- !;,000 a year earlier, rhe new program will center ut the special division known as ,'iM-TV. Already in the planning i! pre-production stages are pilot lis based on some of MGM's film il cesses. Irhe annual report for the 1956 i! al year shows that the consolidated i profit after taxes (including profit lii theatre subsidiaries) amounted [$4,837,729 (equivalent to 91 cents I share) compared to $5,311,733 tjuivalent to $1.03 per share) the (ceding year. Operating revenues ibunted to $172,355,933 compared lb $170,952,059 in the prior year, tyas noted that current and working Sits are three and two-third times went liabilities, that the net book lie is $27.17 a share, and that iinings for the first 12 weeks of the slrent fiscal year are 33 cents per Ire as against 5 cents for the same (iod last year. n line with the studio's new film jduction program, Vogel reported Contract signed with Alfred Hitch- Ik as a producer and director of | current best selling novel. "The leek of the Mary Deare," Major iflM films scheduled for early re- tie include: Raintree County," photographed jfh the new 65mm camera process jf'eloped by MGM; "The Wings of irles," "Designing Woman," "Some- aig of Value," and "Ten Thousand Eflrooms." Resides the original productions to Imade for television, Vogel reported 1 leasing of the pre-1949 sound li library of over 700 films to TV citinues profitably, with contracts ■date totaling gross income of more |,n $31,000,000 representing li- riises to 29 cities. The report states that negotiations I ew's Abolishes Post Board Chairman iOew's-MGM disclosed yesterday lit the company's board of directors lj; amended the bylaws of the com- flry eliminating the office of chair- tn of the board. MOTION PIC- VRE DAILY reported on Jan. 15 t it the office of chairman probably uld not be filled following the re- lt resignation of Arthur M. Loew m that post. rhe post had been created by the ird for Nicholas M. Schenck fol- ding his resignation from the Ijew's presidency. om page 1 ) between Loew's and the insurance company holding the $30,000,000 funded debt of the company over the division of the debt between the pic- ture company and the theatre com- pany are still proceeding. Indications are, however, that they cannot be con- cluded by the Feb. 7 deadline for the divorcement of the company, as re- ported in Motion Picture Daily of Jan. 11. The Loew's report states that the company's consolidated net profit be- fore Federal taxes and funded debt interest last year was realized 49 per cent from theatre operations (do- mestic) and 51 per cent from picture operations, and, after taxes, 40 per cent from theatre operations and 60 per cent from pictures, Assets Principally 'Theatre' The report also states that, of the company's $92,356,611 fixed assets, $61,218,322 are theatre assets (do- mestic). Of the inventories listed in the consolidated balance sheet, $62,- 468,499 comprise assets which will re- main with Loew's after separation. Advances to independent outside producers, the report shows, have in- creased from $1,073,098 in the prior year to $8,896,125 this year. In his letter to the stockholders, Vogel said he had accepted the office of president last October "not only with the full knowledge of the task ahead, but also with the determina- tion to restore your company to a position of prominence so that it may once again produce the excellent finan- cial results which marked its previous history." Vogel noted that some reductions have already been made in operating costs, a number of personnel contracts have been terminated and overhead has been substantially reduced, and he added, "I intend that further cuts in operating costs be made which will directly benefit the stockholders," 'New Areas for Profits' Studied Vogel said further that a major -Pre- view of non-productive assets will be made, "either to revitalize them for production of satisfactory revenue or dispose of them." New areas for pos- sible profits are now being considered, he added. Vogel also presented to the stock- holders the names of two newly elected members of the Board of Directors: Frank Pace, Jr., and George L. Killion. These two and eleven others are proposed for election to the board by the stockholders at the annual meeting February 28. The annual report lists further profit from Loew's International op- erations, which continue to expand with the opening of new theatres, and from other subsidiaries such as Radio Station WMGM in New York and the MGM Records division. The broadcasting station shows an in- creased profit over the previous year, and the record company now profit- ably produces in excess of 100,000 records per day for itself and other recording companies. Television Today PASSING IN REVIEW.... In a television week notable for the range and variety of the subjects covered, one show may stand out for some time, and not because it was the best though it was certainly good. This was Ernie Kovacs' haphazard but fascinating little half-hour "experi- ment" on NBC-TV Saturday night fol- lowing the Jerry Lewis Show. "Ex- periment" is a pretentious way of de- scribing the show which did away al- most entirely with the spoken word. To anyone who watched his show last summer or to whom Kovacs' Monday- Tuesday appearances are the high- lights of the Tonight week, Saturday's show was simply further evidence that in Kovacs a television intelligence is at work. Camera Work a Highlight The highlight of the "experiment"' were some weird and wonderful ani- mated credits, designed and created by John Hoppe in a manner that may well be a top secret, and which seem to be the first innovation in this direc- tion since Producers Showcase and Playhouse 90 went in for abstractions and mobiles. Thereafter the show was a montage of low comedy gags and high level pantomime caught by some of the most imaginative camera work to been seen on TV in months. If there is an intelligence at work at NBC, they'll keep Kovacs busy when Tonight goes into limbo. The first two-thirds of the Saturday Color Carnival ox er NBC-TV was the inimitable Jerry Lewis in his first solo big-show operation, and from this cor- ner comes an unequivocal cheer, be- cause we think Jerry is one of the truly great comic talents of these times, marked by a versatility and contagious laugh-pace which gives him few equals. He need worry not one bit about going it alone. He never did need anybody else. His new singing discovery, one Judy Scott, is a cute trick with a way with a song. Jerry in his initial effort offered fine enter- tainment Saturday-and he will always have a great talent. Odyssey Founders Odyssey (Sunday over CBS-TV) tried to go down after sunken treasure in the Florida Straits, but a stormy sea created such a murky underwater condition that when Charles Colling- wood went down with a diving helmet over his earphones and mike, he couldn't see his hand in front of his face-and neither could we. However, it was an interesting and generally in- Kraft's NBC Program Renewed for 11 th Year The Kraft Foods Co. has renewed its sponsorship of NBC-TV's Kraft Television Theatre, the longest con- tinuously running dramatic program on network television, for the 11th consecutive year, William R. Good- heart, Jr., vice-president of NBC Tele- vision network sales, announced at the weekend. The 52- week renewal order calls for Kraft to sponsor the series, telecast in compatible color each Wednesday, through December 25, 1957. J. Walter Thompson is the company advertising agency. Nelson Is Signed Ralph Nelson has been signed to direct Rodgers and Hammerstein's "Cinderella," starring Julie Andrews. The CBS Television's special hour- and-one-half color musical will be seen Sunday, March 31. Nelson is one of the directors of the network's award-winning "Playhouse 90" series. Sign Jeannie Carson Jeannie Carson, star of CBS-TV's "Hey, Jeannie!" series has been set to star in "A Dangerous Thing," segment of "The Jane Wyman Theatre." The teleplay, written by Jerry Brewer, will be directed by Sidney Lanfield. Miss Carson will also appear on "The Ed Sullivan Show" Feb. 17. Benjamin Joins CBS Burton Benjamin has joined the CBS Television network as a producer with the primary assignment of de- veloping a new program series for CBS Public Affairs. Benjamin has been associated with RKO-Pathe. triguing hour— if you like to think about sunken treasure. The weekend came— television-wise —to a magnificent conclusion with the Omnibus (WABC-TV) rendition of "Lee at Gettysburg," which recounted, from the standpoint and viewpoint of the failing Southern cause, those three bloody days, July 1, 2 and 3, 1863. Composed in the pattern of classic Greek verse, the TV dramatist Alvin Sapinsley has constructed an epic poem of grandeur and feeling. Its interpretation, under the direction of Delbert Mann, with the notable Civil War historian, Bruce Catton, as ad- visor, must stand as one of television's finest achievements. James Daly has made of General Lee a warm, human and splendid character, while hardly less able are the performances of Bruce Gordon as General Longstreet and Dick Moore as General Stuart. With background appropriately artic- ulate music by Wladimir Selinsky, the production was moving, exciting, suspense-laden— and brilliant.— C.S.A. and V.C. Largest capacity in airfreight enables American to serve film distributors better than any other airline A typical 100 lb. shipment of film from New York, to Chicago costs only $7.50 . . . only $18.40 from Los Angeles to New York. When film executives use airfreight for more efficient distribution ... to be sure of bettt handling ... to cut non-profitable transit time from days to hours, they specify America Airlines Airfreight. It's their best assurance of fast forwarding, dependable on-time deliveries That's because American has space available when and where it's needed most with a combine lift potential of over 1,000,000 lbs. daily — the greatest capacity in airfreight! AMERICAN AIRLINES mi carries more cargo than any other airline in the wort MOTION PICTURE DAILY 81, NO. 16 NEW YORK, U.S.A., WEDNESDAY, JANUARY 23, 1957 TEN CENTS ^Newsreei Confirm Closing of Univ. iii suspend Deal for RKO Selling of Feb. 15 ond to Cease Operation; lire Plans Unsettled amount Newsreel will cease op- ns on Feb. 15, it was learned day. me plans for the reel are un- i but Paramount officials indi- tliat several proposals are under sion and a decision is expected reached in the near future, has been reported that NBC is [sted in acquiring the commodi- blant and laboratory on West Street as a television film pro- (Continued on page 5) s Japanese 'Learned' m American Films ■anese pictures and their devel- nt owe much to the American [{ that have been coming into ah trade press representatives i told at a luncheon yesterday by Ihi Okawa, president of Toei Co., land chief of the Japanese motion lie delegation in New York for iiipanese Film Week, now at the |um of Modern Art. 1 the 180 foreign pictures import- (Continued on page 5) Iff Audience' Coming Ik, Says Fitzgibbons l Special to THE DAILY I RONTO, Jan. 22.-Box office >hs for such pictures as "War and and "Giant" give indication many people who have not theatres for a long time are so again," according to John (Continued on page 5) ekvision Today >T AAP Acquires MGM's Shorts Associated Artists Productions has acquired the M-G-M short subjects film library from Loew's, Inc., for $4,- 500,000 under a five-year television leasing agreement, the negotiations for which were consummated here early this week, it was learned yesterday. Under the agreement, AAP acquires some 900 short subjects and cartoons, (Continued on page 5) Create Program Board For MGM-TY Unit From. THE DAILY Bureau HOLLYWOOD, Jan. 22 - Loew's Inc. has created a television program board under the direction of vice- president Charles C. (Bud) Barry which will consider story properties and titles for production by the M-G-M TV unit, it was announced here today. Barry, who has been here for a (Continued on page 4) Effective Early in February; Foreign Operations to Continue; Hundreds Are Affected; Virtual Shutdown in U. S. Official confirmation was issued yesterday that the deal by which Universal will take over domestic selling and distribution of RKO Radio pictures "on or about Feb. 1" has been closed. Weiner, Salemson Form New Distribution Firm Sanford W. Weiner and Harold J. Salemson announced formation of Film Representations, Inc., a new dis- tribution company, yesterday. Active business will begin next week, they said, when their first release, as well as an office address and other details will be announced. This will be followed shortly by finalization of their plans for opening of offices in various key exchange cen- ters. The company will handle spe- cialized films for road show presenta- tion as well as general distribution. Both men have recently resigned (Continued, on page 5) R. Confirmation was by Milton Rackmil, Universal president, in ar announcement joined in by Daniel T Set Tenfative Plan National Ad Campaign for Theatres Agreed on by COMPO-TOA-MPAA Plans for a national advertising campaign emphasizing the motion picture theatre have been tentatively agreed upon by the business-building representa- tives of the Council of Motion Picture Organizations, Theatre Owners of America, and the Motion Picture As sociation of America, following a joint meeting here Monday night at the Harvard Club. Harry Mandel pre- sided at the meeting. The COMPO-TOA advertising idea was presented by Harry Goldberg. It was agreed that the campaign should wait until a report has been received from the research organization now examining all aspects of the indus- try's operation and the "public's at- titude toward pictures." Hope was expressed that this survey would elicit facts that would develop a copy ap- proach agreeable to all the conferees. Pending the development of a na- tional advertising campaign, it was decided that all companies should carry in their national and assistant advertising a line reading, "Only in a Motion Picture Theatre Can You See This and Other Great, New Pictures." Similar messages will be carried in slugs which, it was decided, should be made available to exhibitors through all company pressbooks. Si Seadler was named to write copy for these ( Continued on page 5 ) Daniel O'Shea Milton Rackmil O'Shea, president of RKO Radio Pic- tures, and issued as a brief three paragraph news release by the Uni- versal home office publicity depart- ment. As of press time last night RKO Radio had made no individual state- merit of its own, nor could company officials be reached for questioning. In consequence, employes of the (Continued on page 4) 75 Ask to Testify at Corporate Tax Hearing From THE DAILY Bureau WASHINGTON, Jan. 22.-Some 15 witnesses have asked to be heard at Thursday's Internal Revenue Service hearing on proposed regulations tight- ening the tax treatment of personal service contract corporations. The proposed regulations would tax at stiff personal holding company rates, rather than the lower corporate income tax rates, the income of firms whose production activities are (Continued on page 4) 2 Motion Picture Daily Wednesday, January 23, 1 j' PERSONAL MENTION LOUIS ASTOR, Columbia Pictures sales executive, left here yester- day for a three-week business trip to the Midwest and Coast. Al Fisher, United Artists assistant exploitation manager, is in Kansas City from New York. • Alex Cherniavsky, concert im- presario for African Consolidated The- atres, South Africa, will arrive in New York today from Johannesburg. • Audie Murphy and Claude Dau- phin have left here for the Coast, en route to Saigon, Viet Nam, for the filming of "The Quiet American." • Martin Friedman, special sales representative for Artists-Producers Associates, has returned to New York from Detroit, Cleveland and Pitts- burgh. Don Sharpe, independent produc- er, will return to New York from London today via B.O.A.C. Cathy O'Domiell Slated As Breakfast Speaker HOLLYWOOD, Jan. 22 - Cathy O'Donnell will be keynote speaker at the sixth annual Motion Picture In- dustry Communion Breakfast, Feb. 3, at the Hollywood Palladium, general chairman Douglas Bridges has an- nounced. Lawrence Welk, Gil Lamb, Myron Floren and the Lennon sisters will head the entertainment program. Breakfast music will be furnished by Muzy Marcellino and his orchestra. Christensen Rites Today HOLLYWOOD, Jan. 22 - Masonic funeral services will be held here to- morrow morning, at Gates, Kingsley and Gates mortuary chapel, for Victor J. Christensen, 57, assistant studio manager of 20th Century-Fox, who died Sunday of a heart attack. He was with the studio for 25 years. His widow and three children survive. TJ-I Cameraman Dies CHICAGO, Jan. 22-Floyd Trayn- ham, 60, Universal-International news- reel cameraman here since the incep- tion of the newsreel more than 25 years ago, died suddenly of a heart attack Monday night while covering a large Chicago grainery fire. He is survived by his wife and son. Harrison Predicts Industry's '57 Business 'Greatest Ever' By LESTER DINOFF The motion picture industry's business in the domestic market in 1957 will be the "greatest ever experienced" due to the line-up of top product which the distribution companies are releasing. This is the opinion of "bullish" Alex Harrison, ■ Alex Harrison general sales manager for 20th " Century- Fox , who has been conduct- ing a series of national sales conferences in recent weeks. Harrison, who has already held sales meet- ings with his field people in Canada a n d Atlanta, will meet with 20th-Fox's Eastern sales division in Philadelphia today to set merchandising and pro- motional plans for an expanded product lineup of more than 50 pic- tures this year. The distribution executive yester- day pointed out that "business at the box office has picked up considerably. The visual drop-off in grosses follow- ing the New Year holiday period did not take place. This can only be at- tributed to the top product which my company and the other companies are offering. These films are ones which the public wants." Sees 'Turning Point' "The confidence of 20th Century- Fox in the future of the industry can and is being expressed in our policy to release a picture a week in 1957." Harrison declared. "I feel that the continued good business trend is a good omen and it may be the turning point in the industry," he added. "With the box office showing strength, we should all capitalize on it by letting the public know at the local level, by merchandising, adver- tising promotion, direct contact and word-of-mouth what our industry has to offer entertainment wise," Harri- son said. "All branches of the in- dustry could establish a top public relations campaign which could spread like wildfire and help attain the stature we once enjoyed," he said. West on 'South Pacific' George Skouras, president of Magna Theatres, accompanied by A. E. Bo- lengier, vice-president and treasurer, and Irving Cohen of Rheinheimer and Cohen, attorneys for Rodgers & Ham- merstein, left here last night for the Coast to finalize production plans for "South Pacific" with Buddy Adler and Sid Rogell at the 20th Century- Fox studio. Am-Par's First Feature To Bow in New Orleans NEW ORLEANS, Jan. 22 - "The Beginning of the End," the first film of Am-Par Productions, wholly-own- ed subsidiary of American Broadcast- ing-Paramount Theatres, will have its world premiere early in June at the downtown Chicago Theatre, with saturation bookings throughout Illi- nois and Indiana accompanying, Jerry Zigmond, chairman of the Am-Par advisory committee, disclosed at the group's first meeting which convened here yesterday at the Roosevelt Hotel. Zigmond said plans for a nation- wide grass-roots exploitation plan to promote all Am-Par productions has been worked out. Quebec Censor Board To Make Cuts in 'Doll' TORONTO, Jan. 22. - Warner Brothers' release "Baby Doll" will be cut by the Quebec board of censors before it is released to theatres in that province, it has been reported here. The film will not be available for showing until it has gone through what Quebec censor board chairman Alex Gagnon has described as "reconstruction." The controversial picture has been passed in the provinces of Ontario, British Columbia and Saskatchewan but rejected in Alberta and New Brunswick. A spokesman at the Warner Bros, home office in New York, when in- formed of the Quebec board's action yesterday, made the following state- ment: "We will sue any theatre that cuts the picture. No theare has a legal right to cut the film— only Newtown Productions." (Newtown is Elia Kaz- an's firm which produced "Baby Doll.") Name Stern, Dollinger Allied Meet Delegates The membership of Allied Theatre Owners of New Jersey has appointed president Sidney Stern and Irving Dollinger as the unit's delegates at next week's Allied States Association drive-in convention in Cincinnati, it was reported yesterday. Stern, Dollinger and Wilbur Snaper, who will also attend the convention, will report back to the ATONJ mem- at its February meeting. ..JEWS ii ii i' \ ii i r Entertain Japanese Today Columbia Pictures International; day will entertain the entire dele tion here from Japan for the i\ Japanese Film Week at a luncheon the Savoy-Plaza Hotel. Lacy 1 Kastner, president of Columbia Int- national, will head the host confj gent. Among those attending will ' Jun Tsuchiya, consul-general ' Japan, and top executives of the N1 tion Picture Association of Ameri Brynner, Litvak Form Co. Actor Yul Brynner and producer rector Anatole Litvak have annount plans for formation of a company; which they will be partners for ij production of two films to be mf in Europe in 1957 and 1958. Litv will meet with the star in New York' early February to complete arranj ments with one of the major releasi' companies for distribution of the t films. Bergman To Aid 'Paris' Publicity and promotion for I forthcoming Warner Bros, relea "Paris Does Strange Things," whii> stars Ingrid Bergman, were discuss by the star with company executiy here on her weekend visit. Miss Bei man conferred with Robert S. Tfj linger, Warner vice-president, and ( Golden, advertising manager, on I cooperation in promoting the Mar release. ■ SDG Award to King Vidor Screen Directors Guild D. W. Gr fith Award for distinguished achiev ment in direction will be present to King Vidor at the SDG annu awards dinner to be held in Holl wood on Feb. 2. Vidor directed "W and Peace." I Showplace ot the Cast FOR YOUR SCREENINGS • Three Channel interlock projection • 16, 171/2 & 35 mm tape interlock • 16 mm interlock projection CUTTING & STORAGE ROOMS E Mtnr v fI'v. Quigley . Editor-in-Cluef Land Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stor Editor Te^leDhme HOIlTwnort 7 ?M?VewSIIi^ ^"^a^J3" F^us.el> ,Pr°ductl°" Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weav< KmXrC S ; Washington, J;TA- Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bi davs and P holidays hv fWW P,il \^ r ™ Pay' ?CWS F,t°c- C?rresP°«dents j„ the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Su OuLlr Presided- mE n n,,S g Company, Inc.. 1270 Sixth Avenue. Rockefeller Cnter New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Mart: Beter The s nd Bp r Rpf ritv/mpni-' M^^f-^ T\e0- li- Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herat: Motion Picture Daily Motion P^w M , han4,?,n*'- each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part 5?*'°" , ,c.o^e ^\yA-3^wn^iCtme Alm*nac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act m the Americas and $12 foreign; single copies, 10c. March 3, 1879. Subscription rates per year, s \ SI i f / HOT i n / I / , , I V \ FEBRUARY ! (Anc/ /f's Forward MARCH all year long!) M-G-M presents in CINEMASCOPE and METROCOLOR JENNIFER JONES JOHN GIELGUD BILL VIRGINIA TRAVERS * McKENNA in THE BARRETTS OF WIMPOLE STREET' Screen Play by JOHN DIGHTON From the Play by RUDOLF BESIER Directed by SIDNEY FRANKLIN Produced by SAM ZIMBALIST THE FANS LOVE A LOVE STORY! IT'S THE "PICTURE OF THE MONTH"! Yes, just selected "Picture of the Month" by Seventeen Magazine for its millions of teen-age readers. Everybody (especially the young folks) loves a love story! Jennifer Jones superb! Trade press hails it "sock popular attraction." A magnificent CinemaScope-Metrocolor production of the world-famed love story. M-G-M presents in METROCOLOR JOHN WAYNE DAN DAI LEY MAUREEN O'HARA in "THE WINGS OF EAGLES " Co-Starring WARD BOND Screen Play by FRANK FENTON and WILLIAM WISTER HAINES Based on the Life and Writings of COMMANDER FRANK W. "SPIG" WEAD Directed by JOHN FORD Produced by CHARLES SCHNEE "THE WINGS OF EAGLES" GREAT FOR WASHINGTON'S BIRTHDAY DATE! What could be sweeter for the holidays! A BIG, rousing, hilarious production and in Metro- color. The Money Team of John Wayne and Director John Ford have done it again. Not Since their "Quiet Man" such laughs and excitement! And ask M-G-M about the special newspaper ads tied in with Washington's Birthday play- dates. Motion Picture Daily Wednesday, January 23, fa Television Today Confirm Universal -RKO Dej MGM Shorts (Continued from page 1 ) number of weeks, met with Loew s president Joseph R. Vogel concern- ing the company's television activities. Production is expected to be started in the early Spring, utilizing all phy- sical and technical aspects of the studio organization and the studios in London. The Loew's vice-president in charge of TV activities, it was an- nounced, will make his headquarters at the Culver City studios and launch- the production program. He will be in constant consultation with the program board which is comprised of himself, Adrian Samish, director of programs, Sam Marx, executive pro- ducer Ruth Kyle, program coordina- tor, and Maurice Gresham, Western television sales manager. The board will also meet with agencies in Hollywood for similar discussions on interest of clients in TV series under consideration. This board has been functioning for several weeks, having considered some 1,500 titles of M-G-M feature films for pos- sible series adaptation. Among these, TNT Closed Circuit Gross Sales Booming Gross sales of closed-circuit TV by Theatre Network Television, Inc., in 1957 "should exceed 1956 by 200 per cent" if business continues at the rate already signed for die first quarter of this year, it was announced yester- day by Nathan L. Halpern, president of Tele-Sessions, Inc., affiliated com- pany of TNT. On the TNT first quarter schedule are closed circuit tele-sessions for: American Telephone and Telegraph Co., Ford Motor Co., General Electric Co.', I. B. Kleinert Rubber Co. and United Jewish Appeal. Halpern called this "the largest dollar volume of busi- ness in closed-circuit TV." TNT's first quarter business will in- volve logistics requiring the special in- stallation of the 59 TNT owned and operated big-screen TV projector equipment in over 200 locations, he said. it was said are such past hits as '^The Thin Man," "Scaramouche," "Min and Bill," and the Hardy series. One Man's TViews By Pinky Herman WHAT PRICE GLORY! Doug Edwards, award-winning CBS news- man in Washington for the Presidential Inauguration was in- formed by a cab driver that he "sees him quite often on TV but that his children often insist on watching westerns and so can't watch reg- ularly." "My kids, too," answered the understanding Edwards. At his destination, Doug gave the taxi driver a handsome tip and the cabbie, pulling away said, "Thanks Mr. Gobel." (and on another NETWORK.) Bud Barry, Loew's TVeep heads back to Gotham next week from Culver City where he's supervised production of several pilot films based on MGMovies. MGM-TV gross sales to 29 TV stations have now passed the 31 million dollar mark which includes the entire film library of 723 pre- 1949 feature films. . . . Next month's meeting of the Academy of TV Arts & Sciences will be devoted to establishing plans for the for- mation of a workshop designed to find and develop new writers. NBC Producer Mort Abrahams and Ed CBSullivan are spearheading the move. . Arthur Storch, recently seen on Broadway in "Girls of Summer" has been signed for the lead in 'Big Story," TVia NBC, Friday, Feb. 1. & & • Art Ford, whose name is synonomous with record chatter and patter and who for years was New York's famous "Milkman's Matinee" idol, has been named to succeed Jerry Marshall as host of WNEW's "Make Believe Ballroom." Ford knows his music from Beethoven to bop, can spot talent and is a cinch to add new listeners to the program. Bill Williams, another ace deejay will add the 4:00-5:30 P.M. daily chores to his regular 9:00-11:00 P.M. W N E Wax chatter . . . Hearst Column- ist and Editor Frank Conniff will host Gary Stevens' "First Meeting," next Sunday (5:00-5:30 P.M.) TVia NBC. . . . Maggi (the Magnificent) McNellis, currently heard over WINS twice daily, has been named publicity chairman for the Command Performance Ball this Saturday for the benefit of the American Theatre Wing. . . . "Dancing Party," which ABCommences next Monday in the 9:30-10:00 P.M. slot across the board, will be hosted by Tedd Lawrence who'll co-ordinate the piping in of top-name bands from all parts of the country. Tedd, him- self a former ork pilot, is a natural choice for this musical spot. . . (Continued company who have been left com- pletely in the dark during the weeks of negotiations, continued in that state. No details of the deal were dis- closed in the brief announcement from Universal which, beyond con- firming the closing, said merely that 11 unreleased RKO pictures in vari- ous stages of completion" are in- cluded in the films being turned over to Universal for selling and distribu- tion in the U. S. The statement then went on to say that the deal "would in no way affect Universal's own pro- duction and release schedule" but will serve to augment it. All of Uni- versal's pictures scheduled for re- lease up to next Nov. 1 are either completed or in production, the an- nouncement concluded. Terminates a 50-Year Record The effect of the deal, it was ap- parent, was to remove RKO Radio from the leading role which it and its antecedent companies have played in industry activities for more than 50 years. Close observers feel that it will mean the nearly immediate shuttering of RKO's 32 U. S. film exchanges as well as the virtual shutdown of all home office departments. The RKO Radio studio in Hollywood has been virtually shut down for several months. Estimates of the number of employes affected ranged upward from 800, but no RKO Radio official was available to reporters for ques- tioning on this subject. It was as- certained, however, that as of yes- terday employes had not been given notice of termination of their services, although the required two weeks notice had been telegraphed to Local H-63, home office employes union, which would make the effective date Feb. 5. The wire reportedly served notice of termination of the contract and gave assurance that its severance terms would be observed. Absorbtion Unlikely Nothing has been said about Uni- versal absorbing any of the RKO Radio employes and it is believed that very few, if any, will be taken on. Universal only several months ago "streamlined" some of its own dis- tribution departments, cutting down on some and eliminating others. RKO Radio operations abroad will be continued for about three years. Most foreign countries require sub- stantial severance bonuses, commen- surate with length of service, which affect any company going out of busi- ness or laying off employes. How much effect, if any, these laws had on the RKO Radio decision to con- tinue functioning on its own abroad, was a subject of speculation in the trade yesterday. However, RKO's for- eign operations have been profitable for many years, in contrast to the domestic operations. Official information concerning the terms on which Universal will do the selling and distribution of RKO Ra- dio product also was lacking, as were from page 1 ) the arrangements for transfer of distribution contracts for produc independent outside producers. I ever, it is believed the latter have assurances that Universal extend at least as good terms as t offered by RKO. About the only RKO Radio ex tives believed certain to stay on O'Shea and Edward Walton, his sistant. Motion Picture Daily terday reported the resignations i Miller Walker, vice-president, se tary and general counsel; Wil Clark, treasurer, and Garrett ' Wagner, comptroller. William Do studio head, is expected to rei while four pictures scheduled for duction in the next few months side of Hollywood are being i pleted. The short subject studi Harlem under Jay Bonafield | closed in December and reports is being taken over by a TV prodk Entered Exhibition in 19281* RKO's roots are said to go !i to 1905 and a company formeii Milwaukee by John R. Freuler w| later was absorbed into Mutual g Co. It was carried on through ie Robertson-Cole company and I] in which Joseph P. Kennedy of v ton was a factor. In 1928, it 'i into exhibition with acquisitioi )l Keith-Albee-Orpheum, and in it same year RCA bought into the n pany and it became Radio-Keith* pheum. In 1931 it took over E{ Exchange, the newsreel and the i ver City studio. RKO was in equity receiver! from 1933 to 1940. When it emeil Floyd Odium's Atlas Corp. acqd stock control, sold it to Ho^ji Hughes in 1948. In 1953 Huj complied with a Federal consents cree theatre divorcement require] li by selling the theatre operation It Albert A. List. They are now a I of List Industries. Hughes Sold in 1953 In the same year Hughes soldi controlling stock interest in RKO Ralph Stolkin of Chicago, but bel the deal was consummated Stcli withdrew as a result of unfavorlf publicity. Hughes resumed coiS but did not operate the com{0 insofar as active production from i time until he sold the company General Tire & Rubber in July, if by Which time it was wholly owl Hughes having offered RKO st'J holders $6 per share for all outstij ing stock. As a wholly owned subsidiary General Teleradio, RKO's film lib'! was sold to television for $15,200j( in 1955. Rank Executives Pou Kenneth Hargreaves, head of I new J. Arthur Rank film distriM organization in the U. S., will be s at a cocktail party for the trade pS at the Delmonico Hotel here tonijt The affair is to introduce his exl tive staff. nesday, January 23, 1957 Motion Picture Daily 5 nit Complete Replies on APO Business Sponsorship ie Council of Motion Picture Or- lations is not yet ready to an- ce that it will conduct the all- itry business building programs r developed by the Motion Pic- Association of America and ex- ar groups because "all of our bers have not let us know their on," according to a COMPO itive. 1 the member organizations who answered COMPO's query are ely in favor of co-operating in ll-industry promotional campaign having COMPO handle it. The bers who have not yet expressed view are all from the Theatre ers of America membership of (PO's executive board, the offi- ;aid. However, this is in no way ndication that they do not favor dea, the official stressed. National Theatre Ad Drive GM Shorts (Continued from page 1) the exception of the Tom and cartoons, which Loew's, Inc., las in theatrical distribution. A il signing of the agreement was ted as occurring yesterday, cording to an official of AAP, television distribution company nted its bid to Loew's for the 949 shorts library before last ksgiving, offering $5,000,000 for itright purchase. During the ne- tions, Loew's pointed out that ?om and Jerry cartoons were to eluded from any agreement and antly, AAP cut its bid, it was The AAP executive said that his lization will try to have the M shorts presented on television- on as possible. Confirmation Lacking confirmation on the sale of the c;; library was not available from it: 's here yesterday. |P is also currently in the market jquire the Paramount Pictures and i jrsal Pictures film libraries. The if any was reported recently as of- l $40,000,000 to Universal for re- 1949 film library of close to I features, and $35,000,0000 to nount for its pre-1949 film li- of some 850 features. fj iner, Salemson : ( Continued from page 1 ) ) Continental Distributing, Inc., lich the former was general sales ger and the latter sales promo- manager. Weiner will head sales ties of Film Representations and ison will be in charge of pub- advertising and promotion-ex- ition. ■anwhile Walter Reade, Jr., chair- of the board of Continental Dis- :ing, yesterday announced that ssors to the departing executives lot be appointed until after the i from Europe of Frank Kassler, lent of Continental. ( Continued slus^s, to be disseminated to all com- panies. A plan to invite a group of news- paper publishers to Hollywood for a conference and to be guests of the Academy Awards presentation cere- monies March 27 was abandoned, due to insurmountable difficulties," it was said. A second phase of the plan, calling for visits to newspaper editors throughout the country by Holly- wood and New York advertising and publicity men, as well as Hollywood production personalities, and key ex- hibitors, is to be worked out by a committee composed of Ernest Emer- ling, Philip Gerard, Al Tamarin and Charles E. McCarthy. McCarthy reported on progress made so far by COMPO in organizing the Academy Awards Sweepstakes. Target date for the pressbook, he said, is Feb. 1, when it is expected that the book will be ready for distribution to 17,000 theatres through National Screen Service exchanges. Trailer Completed A trailer featuring Jane Russell has been completed on the coast and ap- proved by the Academy of Motion Picture Arts and Sciences. In advance of the pressbook's distribution, Mc- Carthy reported, fact sheets giving de- tails of the promotion will be sent to all exhibitor organizations for distribu- tion to their members, to COMPO ex- hibitor committees in exchange cities, heads of 180 circuits and to 4,000 theatres that signed pledges in COMPO's Audience Awards campaign last year. The group agreed for the second time that the Audience Awards should be conducted next fall. At a previous meeting a similar decision was reached. The committee requested from page 1 ) Robert W. Coyne and McCarthy to plan at once for launching the project. A promotion listed as "a giant prize contest" in the COMPO-TOA overall business-building plan was deferred for later consideration. It was also decided that further exploration should be made of the COMPO-TOA suggestion that a multiple-reel prod- uct trailer be made for showing to civic groups at special free theatre performances during a week to be set aside as National Movie Week. The group recommended that a COMPO-TOA plan for a community trailer be merged with an MPAA project calling for the enlistment of Chambers of Commerce and other service and civic groups for the pro- motion of the importance of the thea- tre in the community. It was decided that Albert M. Pickus of Stratford, Conn., representing TOA, McCarthy, representing COMPO, and Arthur DeBra of MPAA should work out a plan merging the two projects for submission to the committee. Hollywood Tours Planned A committee of eight was named to consider plans for developing tours of Hollywood personalities. Those named were Rodney Bush, Jeff Livingston, George Kerasotes of Springfield, 111., Emerling, McCarthy, Jack Keiler of Paducah, Ky., Walter Reade, Jr., and James Harrison of Atlanta. Those present were Mandel, Gold- berg, Emerling, McCarthy, Robert W. Coyne of COMPO, Alex Moss, Her- man Levy, of TOA, Wilbur Snaper, representing Allied States, Taylor Mills, Tamarin, Seadler, Everett Cal- low, Charles Cohen, Bush and Living- ston. The next meeting of the group will be held Monday night at the Park Sheraton Hotel. Says Japan Learned ( Continued from page 1 ) ed in 1956 to Japan, 104 were Ameri- can, a ratio that has been maintained for several years, Okawa said. Tech- nical knowledge as well as artistic "know-how" were transmitted to Japanese film makers from these pic- tures, he explained. Okawa also said that the progress of TV in America has been of interest to Japanese film makers. TV in Japan is about seven years behind the U.S., and the film industry hopes to avoid some of the problems that beset American motion pictures when TV blossomed here, he said, by seeing what has been done here. Toei officials have been negotiating with "an American producer" for a co-production feature based on "The Boyhood of Dr. Noguchi," a docu- mentary short presented by Toei at the Film Week. The short was well- received at its showing, and the com- pany was approached "shortly after its showing" about a co-production feature, according to Tomonori Ima- da, chief of Toei's Business and For- eign Department. 'Lost Audience'1 (Continued from page 1) J. Fitzgibbons, president and manag- ing director of Famous Players Cana- dian Corp. He made the statement in a message to stockholders accom- panying the circuit's financial report for the first 39 weeks of 1956. In his message Fitzgibbons also took note of "several policy changes" the circuit is making in the Toronto area. One such change in the booking of first-run films into suburban thea- tres, which, he believes, "should im- prove service in the Toronto area." Net profits for the 39-week period, excluding capital gains, amounted to $1,809,163, a drop of $275,273 from the $2,084,427 of the same period in the previous year. The sale of govern- ment bonds and capital assets brought the net profits up to $2,056,949, com- pared with $2,221,287 in 1955, a de- crease of $164,317. Earnings after all charges, including depreciation, totalled $3,194,163 in the 39-weeks of 1956, as against $3,- 700,437 for the same period a year earlier. This was a drop of $506,273. LETTERS TO THE EDITOR Sir: I just read in your current issue of the death of William C. Gehring. I am not in the motion picture industry, but I had the pleasure of producing the 1955 trade show in Los Angeles for TOA. It was during that time that I met Mr. Gehring. He was 20 minutes late for our ap- pointment. He was so profuse in his apologies and so genuinely hurt to have inconvenienced me that he im- mediately went into my book as a kind and thoughtful human being. I can understand why his passing brought forth so many tributes. William S. Orkin Orkin Expositions Management Newsreel ( Continued from page 1 ) ducing and processing center, but this has not been confirmed. The reel has been headed for many years by A. J. Richard, general man- ager and editor. It has about 200 em- ployes. The Paramount reel is the second to suspend within the past half year, Warner Bros, having discontinued the Warner Pathe News operation last summer. Commercial and educational operations of the Pathe reel were ac- quired by a group of employes and are being operated by them and finan- cial associates. Three theatrical news- reels remain — 20th Century-Fox's Movietonews, Universal News and MGM's News of the Day. Television newscasts cut heavily in- to theatrical newsreel business in the past several years, making acute a condition already trying because of the earlier increase in double featur- ing which caused many theatres to cut down on newsreel bookings. Some trade sources expressed the opinion that with the theatrical newsreel field reduced from five to three, the re- maining reels will find the going con- siderably easier. 15 Ask to Testify ( Continued from page 1 ) financed on the basis of contracts for the services of stars, producers, writer or other talent personnel who are also major stockholders in the company. The hearing, which will probably last all day, will take place before Bernard L. Payne, an I.R.S. section head. Among those who have said they would like to be heard are the Alliance of Television Film Produc- ers, the Motion Picture Industry Council, the American Federation of Television and Radio Artists, and a dozen law and accounting firms repre- senting undesignated clients. All are expected to protest the regulations and especially the fact that they would be retroactive to 1954. Go with THEY DID IN BATON ROUGE . . FOR THE BIGGEST MID WEEK PENING IN UA HISTORY! [HART THEATRE] And it was socko all the way in every other first engagements NEW ORLEANS-Saenger; DENVER -Paramount; CANTON -Loews SAN FRANCISCO -United Artists; WILMINGTON -Loews Aldine BRIDGEPORT- Loew s Poll; HARRISBURG - Loew s Regent READING- Loews Colonial EARLMAR PRODUCTIONS piesents JEFF CHANDLER and introducing JOANNE DRU JULIE LONDON DONALD CRISP • JOHN LUPTON ■ Music by ELMER BERNSTEIN • Directed by HALL BARTLETT and JULES BRICKEN • written and Produced by HALL BARTLETT Motive Producer MEYER MISHKIN ■ A HALL BARTLETT PRODUCTION MOTION PICTURE DAILY » 81, NO. 17 NEW YORK, U.S.A., THURSDAY, JANUARY 24, 1957 TEN CENTS i Berger 'Slap' CA Cuts Off ues Payment o Nat'l Unit ion Taken Pending ivention in April Special to THE DAILY INNEAPOLIS, Jan. 23.-North ral Allied has suspended payment nes to National Allied pending a mination of NCA's future course le annual convention here April d 2, it was learned here today, le action by the NCA board, cut- off payments to the parent organi- n understood to be about $2,000 ally, is considered to be a slap enjamin N. Berger, NCA presi- and National Allied vice-presi- , who informed the board a week :hat he would refuse another term bad of NCA. strong if unorganized block of (Continued on page 2) rites Opens Two-Day inter Sales Meeting by Haines, Warner Bros, general manager, will preside over a clay sales conference of home 5 distribu- executives d district igers be- ing today the home Jack L. ner, presi- ; Benjamin 1 m e n - > executive - president, Robert S. inger, vice- dent and tor of ad- sing and public relations, will also (Continued on page 5) Roy Haines eleuision Today Page Make Warner Award Tonite Harrison Announces Policy 20th -Fox Plans Strong Drive To Reopen Closed Theatres Special to THE DAILY PHILADELPHIA, Jan. 23-Alex Harrison, 20th Century-Fox general sales manager, announced today a drive to re-open theatres by setting an unpre- cedented policy dedicated to the revival of business in small towns and sub- sequent run situations. Speaking here at a conference of the company's Eastern sales division, meeting to formulate merchandising plans on a 50-picture release pro- gram this year, Harrison said the strongest efforts possible will be made to assist exhibitors in every possible manner in stimulating theatre atten- (Continued on page 4) Set '(/' Safes Meets On New RKO Product The first of three regional sales meetings to acquaint Universal Pic- tures sales executives with the han- dling of RKO Radio pictures to be taken over by Universal in February will be held in New York tomorrow, it was announced yesterday by Charles J. Feldman, vice-president and gen- eral sales manager of Universal. An agreement giving Universal the (Continued on page 5) More than 1,200 leaders of the en- tertainment world are expected to at- tend the Brotherhood Award Dinner tonight in the grand ballroom of the Waldorf-Astoria Hotel to pledge their support of the 1957 Brotherhood Drive and to pay tribute to Jack L. (Continued on page 4) 'Sweepstakes' Backed By Trade Press Contacts The cooperation of production-dis- tribution trade paper contact men has been promised to the Council of Mo- tion Picture Organizations for the pro- motion of the Academy Award Sweep- (Continued on page 4) Sam Pinanski Says: 'Antiquated' Policies Keeping Films From A New Era of Prosperity Special to THE DAILY BOSTON, Jan. 23-Antiquated sales and distribution methods are a bar to the further progress of the industry and need modernization for it to realize a new era of prosperity, Samuel Pinanski, head of American Theatres, said here today. Pinanski said that he had re- cently been given an inti- mate glimpse of municipal mod- ernization proj- ects and plan- ning in major cities w h i c h provide not only a lesson in adjustments essential to the times but also have a lesson for the motion picture Sam Pinanski industry in the resettlement of urban populations and their servicing by prosperous modern industries. Pinanski is an advocate of the principle of providing motion picture service to growth areas in and ad- joining major cities equivalent to the service provided such areas by de- partment stores, branch banking and other forward looking enterprises. He believes that theatres serving such areas should play first run films day and date with downtown pre-release houses. He cited the successes of tests of ( Continued on page 2 ) To End Silence \ RKO Officials To Tell Their Story Today Prolonged Secrecy May be Ended at Press Conference Official answers to most or all of the scores of questions which persist because of the secrecy which sur- rounded the deal by which Universal will assume domestic selling and dis- tribution of RKO Radio product next week are expected to be supplied at a press conference this afternoon called by Thomas O'Neil, head of General Teleradio, and Daniel T. O'Shea, president of RKO Radio. The self-imposed secrecy on the part of both Universal and RKO Radio officials was not even dispelled yesterday by the official confirmation the day before that the deal had been closed. RKO employes, many of whom will end years of service with the company either tomorrow or next week, were told of the deal officially (Continued on page 5) Moss loins C0MP0 on Sweepstakes Project Alec Moss, veteran industry adver- tising and publicity man, has joined the staff of the Council of Motion Picture Organi- zations to as- sist in handling t h e Academy- Award Sweep- stakes and other business- building proj- ects, it was an- nounced yes- terday by Rob- ert W. Coyne, COMPO special counsel. Moss former- ly held exploi- tation and advertising managerial posts at Paramount and 20th Century- Fox. In his new job Moss will assist Charles E. McCarthy, COMPO in- formation director. Alec Moss 2 Motion Picture Daily Thursday, January 24, 19! < | PERSONAL MENTION PAUL N. LAZARUS, Jr., Columbia Pictures vice-president in charge of advertising-publicity, left New York last night for the Coast. Leo F. Samuels, president of Buena Vista, and Jesse Chinich, Western division manager, have ar- rived in San Francisco from Holly- wood. They will return to New York next week. Mks. Jeanne Weineh, wife of Sandy Weiner, general manager of Continental Distributing, has given birth to a daughter, their third child. • Sir Laurence Olivier will arrive in New York tomorrow from London, and will return to England the next dav. Jack Leewood, of the Allied Art- ists exploitation department, has re- turned to Hollywood following a trip through the Midwest. Sam Spiegel, producer, will leave here on Sunday for London via B.O.A.C. Drop Withdrawal Clause In Red Lands Contract A withdrawal clause in the sales contract \ Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner News Editor- Flovd E Ston<| £r tZw' miw ^u^w8'^ Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D Berns, Manager -William R Weave'' n*Tu™m™£ Editor-' WiHiam^ N A' ^f' ^ Pul' Washin°to"' P-C.; London Bureau, 4, Bear St., Leicester Square, W**2, Hope Williams Bu nup, Manager, refer mirnup, Editor William Pay, News Editor. Correspondents m the principal capitals of the word. Motion Picture Daily is published daily except Saturdays Sui fey £1^^^ ¥ZLSr\AirUe' ?ter,' Y°rk ?°' TTeIeDph°Jle ?Irde 7"3100- Ca"e addPrtsf"QuTgpubcTNewSYo^ §eXyTheatrese and Better SfKt M r handing ' e^ujiished ?3 Hm^Te^as'f lelZTlY Uot^A^t^l 9^ Pub,icati™- Motion Picture Heralc Motion Picture Dailv Motion Picture Almanac ToWio-„ aiP ' ??es a/ear as a. section of Motion Ficture Herald; Television Today, published daily as a part c! March 3*1*5! Suferion^^^ matter Sept' 21' 1938> at «« Post Office at New York, N. Y., under theP act J PERTURBED??? YES!!! YES, WE ARE PERTURBED AT WHAT IS HAPPENING IN THIS INDUSTRY ! ■ There is no rhyme or reason in the present treatment of employees who have spent their entire adult lives in the Motion Picture Industry. The question of discontinuance of any operation or Company is a matter of business judgment, but who can deny that decent public relations and employee treatment should be considered with such a discontinuance. Under such a situation, Management should set up a Coordinating Committee who would attempt to integrate employees into our Industry when vacancies exist, or occur, and where their years of skill could be utilized. Management can always set up a united front on Taxes, Union Negotiations, Box Office problems or other prob- lems, but they have failed miserably to take action to alleviate the present problems. One gets in return the type of cooperation one's own action deserves, and there should be no recriminations hereafter, or bitter- ness, when representatives of the employees in this Industry show little sympathy with Management's problems. HOME OFFICE EMPLOYEES UNION RUSSELL M. MOSS LOCAL H-63. I.A.T.S.E. AFL-CIO Executive Vice President 4 Motion Picture Daily Thursday, January 24, 195 j Honor Warner ( Continued from page 1 ) Warner, winner of this year's Broth- erhood Award. The banquet, bringing together stars and executives of the motion pic- ture industry, the theatre, television and radio, marks the eleventh anni- versary of the amusement industry's participation in the Brotherhood ef- fort, which is sponsored by the Na- tional Conference of Christians and Jews. Warner, president of Warner Bros. Pictures, will receive the 1957 award "in recognition of his contributions to better understanding among Amer- icans of all faiths." The NCCJ's Art- ist's Award, honoring the American performer who notably furthered the cause of Brotherhood through the past year, will be made to Harry Belafonte. Louis Nizer, dinner chairman, will present the award plaques. Paul Hoffman to Speak The guest speaker will be Honor- able Paul G. Hoffman, United States delegate to the United Nations. The Brotherhood dinner marks the formal launching of the entertainment world's national campaign for Brother- hood Week, which will be observed Feb. 17-24. Approximately 15,000 motion picture theatres across the country, with newspapers, television and radio, will support the inter-faith program. THEY GAVE Ernie Sands the farewell scroll they s affection and admiration. One of his admirers even The scene above shows Warners' new midwest dis man Larry Morris, left, yesterday at Toots Shor's. W dus, Ed Fabian, Roy Haines, Berhard Goodman, Wi sion manager Ed Williamson. Those who publicly a and Lachman; and his chief, Warner general sales m comparatively brief but brilliant. About 130 paid s M. P. Daily picture gned and a set of matched luggage indicating their attempted to detain him, but her shots went wild, trict manager being given his scroll bv luncheon chair- ith them are Nat Fellman, Ed Lachman, Jules Lapi- lbur Snaper, and Ernie's new boss in Chicago, divi- ttested to Ernie's ability to make friends were Snaper anager Roy Haines, described a career which has been even-fifty to honor "Baby Doll."— F. S. Fox Planning (Continued from page 1) dance during the coming months. The move, he explained is two- fold: To aid theatres currently op- erating; and to see if methods can be employed to re-open theatres cur- rently closed. In this behalf, Harrison ordered managers of all domestic and Canadian offices to hold meetings with their personnel immediately upon their return from this parley to re-examine every small town and sub- sequent run situation in their areas. Instructions were given to have every Fox salesman to meet subse- quently with theatre operators to see what assistance the company can of- fer in generating added public en- thusiasm in theatre-going across the country. Special campaigns will be devised, Harrison explained. The launching of the program, the general sales manager explained, comes at a time when theatre patron- age is on the upswing, noting that a Fox survey showed a 22.8 per cent increase in attendance in the past four weeks over the corresponding period last year. With this impetus, a general attendance swing back to theatres is possible if the fullest meas- ures are taken immediately, he added. 'Sweepstakes' ( Continued from page 1 ) stakes. Ways and means of publicizing the event were discussed Tuesday si a meeting in the MPAA office. Top Publicists Present Among those present were Al T| marin, United Artists; Marty Blai1 Columbia; Charles Frank, Pan mount; Ed Feldman and Harol Rand, 20th Century-Fox; Lars M«' Sorley, Allied Artists; Sid Rechetnil Warner Bros.; Tavlor Mills, MPAA Alec Moss, COMPO. '•■law*?; »: "A Sure Bet for 'EMMY' Nomination" -HEDDA HOPPER On November 25, 1956, Ronald Reagan introduced THE ROAD THAT LED AFAR starring Dan Duryea & Piper Laurie An outstanding dramatic program in a distinguished series. The public has expressed its approval by a Nielsen rating of 51.6. 7^ GENERAL ELECTRIC Every Sunday at 9:00 PM, EST, on CBS-TV Iiursday, January 24, 1957 Motion Picture Daily IKO Officials to Reply Today ( Continued i the first time late Tuesday, thers, especially those in the 32 . S. and six Canadian exchanges fected, did not learn of it until yes- rday. Some 800 employes in ex- uanges and the company's home of- e are involved. As a service to as many as these wish to avail themselves of it, otion Picture Daily is offer- er its facilities to aid in bringing aether prospective employers and rsons leaving the employ of RKO. There was no official confirmation >m cither Universal or RKO yes- rday of the actual number of pic- res to be turned over to the former. Unofficially it was reported that /olved are all RKO pictures pro- iced since 1953, about 44 in num- r, but not including four scheduled : production from now into the miner. Apparently these will con- fute part of the company opera- ns, which include continued over- is distribution for a three-year pe- id, which permit the company to alify as a going concern in order take advantage of the estimated 0,000,000 tax loss carry forward :dit which it inherited from the ward Hughes administration im- 'diately preceding the present one. There appears to be no definite mmitment for Universal to absorb y of the RKO employes in ex- .inges or home offices being re- sed. It is assumed, of course, that Universal needs help it would give Terence to former RKO employes, timates place the annual saving to from page 1 ) RKO's owners through the deal at $7,000,000. There were no estimates of what it might mean to Universal in added operating income. The trade was generally agreed that the development means the dis- appearance of RKO Radio from the domestic distribution scene, for all practical purposes. It is the first of the modern major companies— those eight that have dominated the in- dustry scene for a minimum of a quarter of a century— to disappear. Many trade observers indicated yesterday they firmly believed there was a place in the industry for RKO Radio and that that place will be filled in future months by some other oncoming company, either already in existence or to be formed. SPG Offers Aid to Former RKO Employes The Screen Publicists Guild Tues- day night adopted an "informal" re- solution to "do whatever we can to help" publicity department em- ployes that will be left jobless after tomorrow when the RKO publicity department ceases to function, ac- cording to Martin Blau, president of SPG. The assistance will be in the way of "letting it be known" in SPG shops of the situation and encouraging the shops to consider the former RKO personnel for open posts, Blau said. RKO publicists do not belong to the SPG unit; they are affiliated with Local H-63 or IATSE. ]aines Opens Meet ( Continued from page 1 ) ;i!lress the meetings. The company's rljases scheduled for the spring and $: timer months will highlight the ccussions. The pictures on the agenda include "np Secret Affair," "The Big Land," 'iris Does Strange Things," "Un- Ined Youth," "A Face in the Ciwd," "The Spirit of St. Louis," [he Story of Mankind," "Lafayette |:adrille," "The Prince and the Siwgirl," "The Pajama Game" and iiyonara." liirbanks- Woolworth J Production Venture 'IP Sales Confabs ( Continued from page 1 ) RKO pictures for U.S. release was announced earlier this week by Milton R. Rackmil, president of Universal, and Daniel T. O'Shea, president of RKO. Feldman will preside over the three regional meetings. The second meet- ing is scheduled to be held in Kansas City next Tuesday, and the third is slated for San Francisco on Friday, Feb. 1. F. J. A. McCarthy, assistant gen- eral sales manager, and Jaines J. Jor- dan, circuit sales manager of Univer- sal, will participate with Feldman in the three meetings. TOLLYWOOD, Jan. 23 - Forma- i of Associated Dragon Films, L, in which Pamela Woolworth i Douglas Fairbanks, Jr., are part- s, has been announced here. The ji will "produce films geared to international market," with pro- ving done both here and abroad, ording to Miss Woolworth. Peck, Wyler Sign Gregory Peck and William Wyler have joined forces to co-produce "The Big Gountry," a multi-million-dollar western film in which Peck will star under Wyler's direction, it was an- nounced yesterday by Arthur B. Krim, president of United Artists, which will release the picture. Television Today TV Challenges Not Met In England, Says Davis From THE DAILY Bureau LONDON, Jan. 21 (By Air Mail). —A warning that British cinemas have not met the full effect of television and that annual attendance might be down to 900 million in 1960, has been made by John Davis, managing direc- tor of the Rank Organisation. Davis, in his capacity as president of the British Film Producers Associ- ation, was addressing senior represen- tatives of the three film trade unions at a meeting to exchange views as to steps that might be taken by both employers and employees in the in- dustry to ensure its preservation in the years ahead. He said he had no doubt himself as to the continued support of cinema entertainment by the public in the United Kingdom and overseas but at the same time he realized that the British film industry was faced with a period of great difficulty during the next few years. Attendance Down Davis said that in the United Kingdom in 1951 attendance fell to 1,- 365 million, in 1954 to 1,276 million and in 1955 to 1,182 million. For 1956 the figure is not available but will probably be little more than 1,000 million, he said. Cinemas are closing all over the country while on the other hand, tele- vision is expanding, Davis pointed out. At present there are 6,500,000 sets in operation. The estimated num- ber of receiving points in the future is 12,000,000. Cinemas have, there- fore, not yet met the full effect of TV, Davis asserted. Who's Where Charles R. Abry has joined NBC- TV as Eastern sales manager, it has been announced by William R. Good- heart, Jr., vice-president, television network sales, for NBC. Abry re- signed as national sales manager of ABC-TV to take the post, succeeding John Dodge. Dodge has been as- signed as special assistant to Good- heart. □ George M. Cahan has been named to the new post of executive pro- ducer for California National Pro- ductions, Inc., it has been announced by Robert D. Levitt, president of the NBC subsidiary. Cahan has been with NBC as producer-director since 1955. □ James E. Conley and Fred L. Net- tere have been appointed account ex- ecutives in the New York office of CBS spot television sales, and George W. Faust has been named account executive in the Chicago of- fice, it was announced by Bruce Bryant and Arthur C. Elliot, Eastern and Midwestern sales managers, re- spectively. □ Lou Dickey has been named Mid- west supervisor of sales for Guild Films, it has been announced by John Cole, vice-president of sales. Dickey was sales manager of station KMGM, Minneapolis. □ John J. Kelly has joined the ABC television network as an account ex- ecutive, it was announced by Wil- liam C. Gillogly, Eastern sales man- ager for ABC-TV. COMMERCIALS ON THE SPOT Continued activity in production the advertising appeal for a variety AT GEORGE BLAKE ENT. Sanka ( Young 1? Rubicam ) Esso Gas (McCann-Erickson) Bissell Carpet Sweeper (N. W. Ayer) AT SARRA Aunt Jemima Pancake Mix (/. Wal- ter Thompson ) Folger's Coffee ( Cunningham 6- Walsh) Prudential Life Insurance ( Calkins ir Holden ) Bulova Watches (McCann-Erickson) of new commercial spots, to freshen of products, includes the following: AT VIDEO PICTURES Oldsmobile Cars ( D. P. Brothers) Rise (S.S.C.B.) New Departure Ball Bearings ( D. P. Brothers) AT UNIVERSAL PICTURES T.V. Campbell Soup (B.B.D. ir O.) Chevrolet Cars (Campbc'l-Eivald) Kellogg Breakfast Food (Leo Bur- nett) RCA T.V. Sets (Kenyon h Eckhardt) Marlboro Cigarettes ( Leo Burnett ) MOVIELAB BUILDING 619 W. 54th St., New York 19, N.Y. • JUdson 6-0360 REDBOOK 18th ANNUAL MOVIE AWARDS TO FRIENDLY PERSUASION j THE KING AND 1 WAR AND PEACE MOBY DICK ANASTASIA AROUND THE WORLD Here they are — the best seven motion pictures of 1956, as selected by the editors of Redbook Magazine. Our congratulations to all who helped make these top seven — and to the entire motion picture industry for the long list of fine films produced in 1956! Redbook, 230 Park Avenue, New York READ THE WHOLE STORY IN FEBRUARY REDBOOK, ON SALE TODAY! { 81, NO. 18 MOTION PICTURE DAILY NEW YORK, U.S.A., FRIDAY, JANUARY 25, 1957 TEN CENTS tipeien Calls ^it'l Theatres nrnings Gain ncour aging Ule Despite Increased ipetition from TV . o y WILLIAM R. WEAVER 'LLYWOOD, Jan. 24.-A gain in nal Theatres, Inc.'s earnings in $jial quarter of 1956 over the same ril in 1955, "despite the release jor studio backlogs to television," iesignated "encouraging" by NT ent Elmer Rhoden in a report on J weeks ending Dec. 25. )den said, "The fine results of uarterly period are encouraging, Ii experienced for the first time 11 impact of the release of major companies' hit pictures to tele- Thousands of dollars were by TV stations in exploiting superior films. Many pictures d;ed during the period attracted TV audiences, but there was no " ij able effect at our theatres." )den reported the consolidated come of NT and its voting-con- l subsidiaries amounted to $572,- -3|>r 21 cents per share on 2,699,- >6l hares outstanding. Net income I (Continued on page 7) Ch-Fox, Odeon Settle iv Over 'Oklahoma' If Special to THE DAILY 1 RONTO, Jan. 24,-Twentieth enjry-Fox, Ltd., and Odeon Thea- es Canada) Ltd., have settled their saeement over the CinemaScope Jts'n of "Oklahoma!" M]'an announcement by Odeon, it id: had withdrawn its suit against oxjnd relinquished all rights to the ( Continued on page 2 ) ojw's Seeks Extension mtock Split Date ;w's Inc. has applied for a ig in Federal Court here next esday to seek extension of one i deadlines involved in divorcing leatre circuit company from the ction company. The deadline it {Continued on page 6) RICO Deal with Universal Not Liquidation: O'Neil Attack IRS Corp. Ruling By J. A. OTTEN WASHINGTON, Jan. 24 - Attor- neys for the motion picture and tele- vision industries attacked as "dis- criminatory" and "improper" a pro- posed Internal Revenue Service reg- ulation which would tax personal service contract corporations at rates up to 85 per cent. They also hit at what they called the "unfairness" of making the pro- posal retroactive to January 1, 1954. They appeared before a hearing con- ducted by Bernard L. Payne of the IRS Technical Planning Division. No indication was given of how long it would be before the Service (Continued on page 2) Future Outlook Bright Warner Sales Meet Told (Picture on page 3) Exhibitors can continue to "look ahead with confidence to a long pe- riod of important pictures from War- ner Bros.," Roy Haines, the company's general sales manager, told Warner district managers and divisional sales executives at the opening session of a (Continued on page 3) Thomas O'Neil Need of Brotherhood in Today's World Stressed by Jack Warner JACK L. WARNER, second from left, receives the Brotherhood Award for 1957. Shown with him, from left, ore William J. Heineman, national chairman of the Brotherhood Drive; Louis Nizer, dinner chairman, and Everett R. Clinchy/ president of the NCCJ. A strong warning to the world to accept brotherhood today or face nuclear destruction because "tomorrow we may have no such choice," was sounded here last night by Jack L. Warner, president of Warner Bros. Pictures, Inc. He spoke before the National Confer- ence of Christians and Jews' Brother hood Award Dinner at the Waldorf Astoria Hotel, where he received the 1957 Brotherhood Award. On hand to pay tribute to Warner Calls Move 'Streamlining'; Denies Foreign Branch To Close in 3 Years; Says Future Production Is Planned Assignment of RKO Radio's selling and distribution to Universal is "in no sense a liquidation move" but is, rather, a streamlining of the company's operations in an effort to place them on a profitable basis and ensure con- tinuous opera- tion in future. Such was tire gist of a state- ment and re- plies to report- ers' questions by Thorn a's O'Neil, head of RKO Teleradio, the RKO Radio Pictures parent company, at a press conference at Hampshire House here yesterday. O'Neil denied widely circulated reports in and out of his company that continued operation of the foreign de- partment of RKO would be for two to three years only, with the company virtually disappearing from existence thereafter. The foreign business, he said, has been running to 45 to 53 per (Continued an page 6) New Five-Year Pacts For RKO Executives Further discounting reports that RKO Radio Pictures was headed for the eventual limbo of inactivity, Tom O'Neil, board chairman and head of the parent General Teleradio com- pany, said yesterday that new five- year contracts have been given to Daniel T. O'Shea, RKO Radio presi- dent; William Dozier, vice-president (Continued on page 6) Television Today *y for his contributions to "better under- standing among Americans of all faiths" were 1,240 leaders of the enter- tainment world, including 46 industry (Continued on page 7) Motion Picture Daily Friday, January 25, 11 PERSONAL MENTION ALFRED E. DAFF, Universal Pic- tures executive vice-president, will return to Hollywood today from New York. Nathan Cohen, director of Anglo Amalgamated Film Distributors, Ltd., will return to London tomorrow via B.O.A.C. Jack Boritz, of the projection staff at DeLuxe Laboratories, became a grandfather when his daughter, Mrs. Bobert Grossman, gave birth to a boy at Sacred Heart Hospital, Allen- town, Pa. Paul Kamey, Universal Pictures home office publicist, will leave New York tomorrow for Atlanta, where he will join Fred MacMurray and June Haver on a tour. • Henry Gordon, Paramount's Latin American division manager, is on a tour of the South American branches. • George Lait, assistant publicity publicity director at the Universal- International studios in Hollywood, is in New York from the Coast. • Bert Nathan, chairman of the board of National Association of Con- cessionaires, has returned to New York from Miami Beach. • Robert Dowling, head of City In- vesting Co., will leave here on Sunday for London via B.O.A.C. Form Ad Company Formation of Kaiser, Sedlow and Temple, Inc., as an independent crea- tive service for motion picture adver- tising, was announced yesterday by the organization's principals. Sam Kaiser, creative director of Blaine Thompson Co. for Warner Bros., dur- ing the past nine years, is resigning to join with Victor Sedlow, former art director of 20th Century-Fox, and Herman Temple, industry art director consultant, in the formation of the new company. $1,089,738 from PCC HOLLYWOOD, Jan. 24 - The Permanent Charities Committee has made final disbursement of funds collected during 1956, bringing> the total for that year to $1,089,738. PPC has contributed $15,615,310 to organized charities since its formation in 1942. "Advertising Age" Writer Defends Film Ads; Cites "Low Taste" of Some Book Publicity Motion picture advertising is defended in this week's "Advertising Age" in an editorial commentary by Walter O'Meara under the heading "Just Looking." He writes: "Somehow I can't get too exercised about all the pious wails over motion picture advertising. In the first place, it isn't all as bad as the horrible examples. In the second place, what do you expect?" O'Meara then proceeds to give some examples of the "even lower level of form, taste and morals that occasionally crops up in the advertising of books." He quotes from an ad in the "austere" NEW YORK TIMES BOOK REVIEW for a book called "Mirage" in which several "intriguing" characters are briefly described. Item: "General Rouvroy, who was as inadequate at making love as he was successful at making war." Item: Corinne, who ven- tured from man to man in her never-ending quest for fulfillment." O'Meara's final comments: "When have the movies ever bumped-and- ground it better?" Odeon vs. Fo: Hit IRS Ruling (Continued from page 1) issues a final decision on the reg- ulation. A personal service contract cor- poration is one set up by a star, writer, director or other key figure who wishes to offer a package pro- duction for motion pictures or tele- vision. The contract is made with this person, who puts out the production and pays for all the needed per- sonnel. Currently, the earnings of the corporation are taxed at the reg- ular 52 per cent corporate rate. In addition, when the corporation is liquidated, a capital gains tax of 25 per cent is paid on whatever has not been paid out to the stockholders as salary or dividends. The Treasury claims these corpora- tions have been used as a tax eva- sion device by film and broadcasting personalities who would be in the highest income brackets, ranging up to 91 per cent. It proposes to tax these corporations as personnel hold- ing companies, taxed up to 85 per cent. Includes Films for TV Speaking for many groups in the motion picture industry, West Coast lawyer William Berger told the IRS representatives today that it has long been established that income from theatrical motion pictures is regarded as rent and therefore should not be taxable under the proposed regula- tion. He maintained, however, that income from films made exclusively for television should also be regarded as rental income and exempt from the regulation. John L. Dales, national executive secretary of the Screen Actors' Guild, said "we belong to a basically sick industry." He pointed out that each year producers make more and more films abroad, and argued that "any- thing which would worsen this situa- tion concerns us." Another West Coast attorney, Paul Ziffren, declared that the personal MPAA Today Will Seek Compo Group Liaison Appointment of a representative to the Council of Motion Picture Or- ganizations' triumvirate will be the chief subject on the agenda of the Motion Picture Association of Amer- ica's executive board meeting this afternoon at 2:30 P.M. Eric Johnston, president of the MPAA, will preside at the discussion. No candidates for the appointment were mentioned, but it was presumed by an MPAA official that someone from distribution would be sought for the post. MPAA has not had a representative on the COMPO triumvirate since Al Lichtman resigned the post almost a year ago. Since then, William Geh- ring had been "a part-time" repre- sentative for MPAA until his death last week. Johnston will also review the changes and present situations in for- eign and domestic problems since the last board meeting. service contract corporations were not devices to avoid tax payments. If the proposed regulation were to go through, he went on, the effect would be that "the Internal Revenue Service would dictate to the enter- tainment industry the shape it should take in years to come." IRS would impose an "almost confiscatory tax" on these corporations, he argued, and the networks would then say, "you can't own your own package pro- gram. Let us do it for you." He said this would work against some of the things "the Department of Jus- tice wants done." Berger, Dales and Ziffren repre- sented the Screen Actors Guild, The Society of Independent Motion Pic- ture Producers, The Alliance of Tele- vision Film Producers, The Screen Writers Guild, The Screen Directors Guild, The Hollywood AFL Council of Film Craft Unions, The Associa- tion of Motion Picture Producers and The Artists Managers Guild. ( Continued from page 1 ) film in return for a satisfactory set!*: ment, which included the payment all costs by Fox. Odeon lost its motion in Ontario !| preme Court last month for oontini! tion of an interim injunction issued; Ottawa, temporarily restraining £] from releasing the film and Famci Players Canadian Corp., from acqi' ing it. Odeon claimed it had first call j the CinemaScope version of the fi! then playing in Toronto and Montr ; in the Todd-AO process. Two Daylight-Time Bills on N. Y. Agenda ^ ALBANY, Jan. 24-Committees ; the State Legislature have under cc sideration bills to extend and to ® tail daylight saving time. The W'j, liamson-Brook measure would fl vance the starting date from the If to the first Sunday in April and ec tinue the closing on the last Sund of October. Another bill, by assemblyman ©» S. Wilcox, Republican of Jeffers County, proposes to eliminate f month of October from the DSl Schedule. This would put the fir back to the last Sunday in Septembi where it was before Senator Pli W. Williamson, Scarsdale Repub can, pushed through a law in 19;^ stretching "fast time" to the last Su day of October. Farm groups o; posed the extension then and may i] so again. Assemblyman Wilcox is farmer and business man. Nomination Ballots Mailed by Academy HOLLYWOOD Jan. 24-Nomin tion ballots have been mailed 16,721 members of the motion pi ture industry who will select tl nominees for the 29th annual awar of the Academy of Motion Pictui Arts and Sciences, George Seatoi president, announced today The awards presentations, to 1! held Wednesday, Mar. 27, will 1 carried over the combined televisk and radio facilities of NBC wi Jerry Lewis as master of ceremonie: NEW YORK THEATRE i — RADIO CITY MUSIC HALL— ) Rockefeller Center JENNIFER JONES • JOHN GIELGUD "THE BARRETTS OFWIMPOLE STREET" in CinemaScope and METROCOLOR An M-G-M Picture and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Ston Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weave Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bu nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Su; days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Marti! Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Heralo Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part c Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept, 21, 193S, at the Post Office at New York, N. Y., under the act (I March 3, 1'87'9. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. I day, January 25, 1957 Motion Picture Daily ! bmit Austrian Treaty Initing Film Rental Tax From THE DAILY Bureau WASHINGTON, Jan. 24 - The [ sident has submitted to the Sen- s' for approval a tax treaty with I stria limiting each country's tax I film rentals earned by the citizens D the other country. Jnder the treaty, a maximum tax 0 10 per cent will apply in each cintry to the film rental income of rzens of the other country. Right ^v, U.S. firms pay Austria a tax of 1 ttle over 20 per cent and Austrian Sis pay a U.S. tax of 30 per cent. Uenhower Suggests hti-Trust Law Changes WASHINGTON, Jan. 24 - Presi- |t Eisenhower spelled out the anti- jit t law changes his administration vits Congress to enact this year. p his annual message, he has sug- med half a dozen specific changes. i. urged that large firms be required I notify the government of merger jhs; the attorney general be empow- |l in anti-trust cases to issue civil Histigative demands for the reduc- 1 of necessary documents without 1 need of grand jury proceedings; It Clayton Act apply to mergers v'-re either party is in interstate com- n ce rather than merely the acquired ly; Federal Trade Commission :t ie-and-desist orders under the j /ton Act be made final unless ap- « led to the courts; and the FTC be !i>owered to block mergers through n iminary injunctions. Anti-Trust Laws Treated lie also recommended that Con- pj;s consider recommendations of the i:nt attorney general's anti-trust limittee that the anti-trust laws be lie strongly applied in industries lilated by Federal agencies such is'he Federal Communications Com- liion. he President again mentioned the hi for continuation of present tax Is and extension of the Federal n imum wage law. On small busi- i< i, he again urged extension of the 5i ill Business administration and ap- ical of tax changes involving "a Bjimum loss of revenue" in helping ad 11 business. He also urged extend- i) unemployment insurance to firms |u one to three persons; now only ns with more than three are cov- Cmnaway, Nacirema 1> Produce 5 for A. A. [OLLYWOOD, Jan. 24 - Allied ^;sts has announced conclusion of i£ cements witii two independent 3);lucers for the distribution of five Bis. deal with Albert Gannaway is foirelease of his "Badge of Marshall Bman," already completed. A deal wji Nacirema Productions is for 'vime Beneath the Sea," "Hot Rod R ible," "Golden Disk" and "Rebel 3i Wheels." M.P. DAILY picture SMALL PROBLEM'S and big pictures; that's the agenda at Roy Haines' two-day sales meeting at the Warner New York home office. The general sales manager, head of the table, is seen as he opened the discussion yesterday on policies for spring and summer fare. With him, Ernest Sands, Ed Williamson, Bernard Goodman, Norman Moray, Jules Lapidus, OIlie Williamson/ and Norman Ayers. Future Bright, WB Meet Told ( Continued two-day sales conference at the home office yesterday. Jack L. Warner, president, and Ben- jamin Kalmenson, executive vice- president, also addressed the meeting, both stressing the company's outstand- ing plans for the future and expressing optimism for a successful business out- look for the entire industry. Robert S. Taplinger, vice-president and director of advertising and public relations, outlined the elaborate pro- motion plans already under way and those being formulated for the com- pany's forthcoming product line-up. "We are prepared to supply the ex- hibitor with top flight box office at- tractions and top level campaigns, but it is up to him to utilize these factors on his home grounds," Haines said. "We urge all of our customers to co- operate by expending a proportionate effort with the material we furnish them, to merchandise fully each pic- from page 1 ) ture in their own situations. By such concentrated and cooperative efforts on the part of the producer, the dis- tributor and the exhibitor, we are cer- tain that maximum returns will be as- sured for this outstanding product," said the general sales manager. Pictures set for release soon and cited by Haines included "Top Secret Affair," "The Big Land," "Paris Does Strange Things," "A Face in the Crowd," "The Spirit of St. Louis," "Lafayette Escadrille," and "The Prince and the Showgirl." Haines also announced a follow-up series of four regional sales meetings to be held by his divisional sales man- agers in Philadelphia, Kansas City, Dallas and Denver, the details of which will be announced later. The two-day sales meeting winds up tonight with the men returning to their respective territories over the weekend. Cinerama Net Is $174,867 Net profit of Cinerama Productions Corp. for the fiscal year ended Octo- ber 31, 1956 was $174,867.51, com- pared to $277,095.14 In a financial report sent to stockholders Milo J. Sutliff, president of the company, pointed out that the company during fiscal 1956 had paid off its obligation to Bankers' Trust and now has out- standing obligations of only $345,000. Of this amount $175,000 is a loan from the Marine Midland Bank, $75,- 000 is a note due Cinerama, Inc. and $95,000 is due Louis B. Mayer. Of the total due Mayer $65,000 is for salary and expenses due him for ser- vices before August, 1953, and $30,- 000 is for an option on his property "Paint Your Wagon." Paramount Laboratory To Continue Operation The Paramount Film Laboratory, operating in connection with Para- mount News at 544 West 43rd Street, will continue operations when the newsreel suspends Feb. 15, according to an announcement yesterday by Barney Balaban, president of Para- mount. The laboratory will continue to process Paramount product and will be available for outside accounts. In connection with the suspension of Paramount News, Balaban indicated that the decision had been taken "with regret" in order to keep the company in step with modernization. "In the changing situation in our industry," he said "it is Paramount's policy to con- centrate our investments and our ac- tivities in current and new fields which in our judgment offer the best oppor- tunities and maximum security for a vital and profitable future for our com- pany. "We have always taken great pride in the consistently high standards of quality and integrity which our news- reel has maintained over the years, 'Ten Commandments' To Fox Salt Lake Unit SALT LAKE CITY, Jan. 24-Salt Lake City's Uptown Theatre has been selected for the engagement of "The Ten Commandments," accord- ing to Fox city manager John Den- man. It will open in February. This booking is surprising, since the public preview of the picture, which Cecil B. DeMille attended, was held late in 1956 at the Centre Thea- tre, an Intermountain Theatres show- case. Intermountain is affiliated with Paramount. The Uptown is its main opposition in downtown Salt Lake. The booking was even more un- usual in view of the fact that Inter- mountain arranged for Charlton Hes- ton to visit Salt Lake City last week. The star appeared on the stage of the Utah Theatre, another Para- mount house, in connection with "Three Violent People," but he spent much of his time in Salt Lake plug- ging "The Ten Commandments." thanks to its fine and loyal staff head- ed by A. J. Richard," Balaban con- cluded. Rank Officials Will Pick Cities for 6 Exchanges Kenneth Hargreaves, head of the new J. Arthur Rank film distributing organization in the U.S.; Geoffrey Martin, advertising-publicity director, and Irving Sochin, general sales man- ager, will leave here Monday for a tour of key cities, Coast to Coast, with a view to opening six exchanges for the distribution of Rank films. The physical handling of prints will be done by outside groups. Eleven major cities are on the schedule, and six will probably be chosen for the establishment of ex- change offices, according to Har- greaves. Cities are: Boston, Detroit, Chicago, Kansas City, Denver, San Francisco, Los Angeles, Dallas, New Orleans, Washington and Atlanta. Sochin has reported that Rank Film Distributors of America hoped to open their first picture "no later than mid- April." The picture and theatre, which will be in New York, have not been selected yet, he said. At the conclusion of the trip, which will take three weeks, Hargreaves and Martin will return to England to arrange for the transfer of their fam- ilies to the U.S. 6 - THE SAGA OF TO ^fv^TOOD AS ONE! ...onti| red-Upped danger torned loyolty to ho and brother-love into a thing ot fighting tory! ...with special intensive advertising and promotion saturation campaigns covering Atlanta, Charlotte, Memphis, Jacksonville an Cincinnati territories. flnWerml .InternationrTl ■ x. Motion Picture Daily Friday, January 25, Ift New Contracts RKO Will Step Up Production, Says O'Neil ( Continued from page 1 ) in charge of production; Edward L. Walton, vice-president; Walter Bran- son, vice-president and global sales head, and Raymond Klune, general manager of the Hollywood studio. He said that the recent resignations of J. Miller Walker, vice-president, general counsel and secretary; Wil- liam Clark, treasurer, and Garrett Van Wagner, comptroller, were "voluntary retirements." O'Neil pointed out that legal work has been greatly reduced in recent years as anti-trust litigation declined, and that no successors will be ap- pointed except in the case of Clark. Charles G. Drayton, assistant trea- surer, has been promoted to treasurer. Loew's Seeks Extension ( Continued from page 1 ) seeks to extend is March 8, the date set for completion of distribution of new stock, whereby present stock- holders in Loew's will receive one- half share in the picture company and one in the theatre company for each share of present stock held. Loew's also has a deadline of February 6 for division of the com- pany's funded debt between the pic- ture company and the theatre com- pany which it presumably expects to meet. The government's attitude on the proposed extension has not been disclosed. ( Continued from page 1 ) cent ahead of the domestic for the past four years. Instead, he said, the savings from the Universal distribution deal, which he estimated, would be about $4,000,- 000 annually, would be applied to the production of either more or higher budgeted pictures than heretofore. He said the company plans eight or 10 pictures itself for 1957, probably at increased budgets, and will actively seek additional product from indepen- dents and foreign sources. No pictures made or acquired by RKO Radio after Dec. 31 last are in- cluded in the Universal deal. O'Neil said that new distribution arrange- ments will be made after the condi- tions have been explored with several companies. Sees Multiple Studios Unnecessary Plans for the Gower Street, Holly- wood, and Pathe studios in Culver City have not been decided yet but O'Neil said RKO has no more need of two studios than the industry has of 250 exchanges in 32 centers. He inferred that one or the other of the studios would be disposed of and, if one is retained, it would be used for the company' s own production, as needed, by independents affiliated with it, or as a rental lot. He denied reports that the 14-acre Gower Street lot would be used as a guided missile Physical Distribution May Go to 'U' Also Physical distribution of HKO Radio pictures may go to Universal along with selling and other distribution functions when RKO's current deal with National Film Service expires about 90 days hence, Tom O'Neil, RKO chairman, indicated yesterday. Discussions to that effect are now in progress, he said. plant by a General Tire & Rubber subsidiary. O'Neil expressed regret that the moves meant elimination of many em- ployes but indicated that it was the only possible means of ensuring the company's continuance on anything like a permanent basis. RKO will set up facilities here and on the Coast to aid in the relocation of employes. RKO, he said, has lost $4,500,000 in 1955 and $1,500,000 last year. In addition, the company had spent $15,000,000 on new production, and its operating costs for the two years amounted to $40,000,000. Had the present plan been in effect, RKO would have shown a profit in 1956, O'Neil said. No Plan for Absorption There is no commitment for RKO employes to be absorbed by Univer- sal, he said, but at least one member of each RKO exchange staff will go to a Universal exchange on a temporary basis to aid in an orderly transition of branch functions. The 32 domestic RKO exchanges will close Feb. 1, with "between 40 and 50 pictures" made prior to last Dec 31 being turned over to Universal. O'Neil declined to be specific about the distribution terms when asked, ex- plaining that it was Universal's con- cern and he did not presume to speak for that company. However, he said that terms on some of the pictures "graduated up to a maximum of 50 per cent." He did not mention a Rank Appointed Head Of British Trade Fund LONDON, Jan. 23.-J. Arthur Rank has been named president of the Cine- matograph Trade Benevolent Fund here, succeeding the late Reginald Bromhead, who founded the group. Bromhead, who had also been chair- man, died last month. Ralph Bromhead, a nephew of the late president and chairman, succeeds him as chairman of the Fund. Lewislor, Yorke in Deal HOLLYWOOD, Jan. 23-Lewislor Enterprises has contracted with in- dependent producer Emerson Yorke for the sale of exclusive feature film rights to "The Cardinal's Secret," an original story by Ernest M. Miller. minimum but denied that it w/J| low as 17V2 per cent. He said that negotiations with jn. pire-Universal for Canadian dist u- tion are continuing. O'Neil also denied the widely 'j. culated report that the foreign 0 *. tions were being conducted prinfc to take advantage of the company; 41 loss credit. He pointed out that || a credit was subject to many qi J. tions, among them a veto of any j| subterfuge as that suggested. Amei denial was that Disney Prods, iid withdrawn its short subjects from 1 Radio. O'Neil said that negotia;ro with Disney on the subject ar;l progress, as they are with other $ pendent producers whose pico were being distributed by RKO. Shorts Not Included RKO's own short subjects aral included in the Universal deal. | Advertising and publicity funci will be continued by RKO on the! breviated scale dictated by the strs sociation is quoted as saying "95 « cent of the teen-age girls readp movie pages . . . the figure for tn age boys is 93 per cent." Mrs. U1 A. Haupt, editor of Seventeen m;a zine, is quoted as saying teeng girls would rather go out than.wP TV and influence dates, friends p parents as to which film to see.' 5 f 5 1 1 1 1 1 i 5 2 % 1 1 1 1 | 1 i i i L THE SEVENTH ANNUAL | COMMUNION BREAKFAST • for Catholic people of the motion pic- | ture industry in the New York area will 1 be held Sunday, February 3. Mass at j nine o'clock at St. Patrick's Cathedral, | with breakfast immediately following | in the Grand Ballroom of the Hotel | Waldorf-Astoria. I 1 For information and tickets, com- | municate with the member of the | Sponsoring Committee in your office, | or Miss Marguerite Bourdette, Room fe 1107, 1501 Broadway. Tel.: BRyant 1 9-8700. I 1 i it (Tickets $3.75 each) | ay, January 25, 1957 Motion Picture Daily 7 rotherhood Vital: Warner ( Continued bles and leaders of the Brother- l movement sharing the dais. ie dinner marked the formal ching of amusement business' na- il campaign for Brotherhood k, Feb. 17-24. The fund-raising is $250,000. le Brotherhood dinner also hailed y Belafonte, who accepted the Brotherhood artist's award, le banquet, the twelfth to be sored by the Amusements Divi- of the NCCJ, began with an invo- n bv Dr. Sterling W. Brown, ex- ve vice-president of the confer- , Ceremones included an address he honorable Paul G. Hoffman, ;d States delegate to the United )ns, and were climaxed by the d of gold Brotherhood plaques to ler and Belafonte. esentation to Warner was made )r. Everett B. Clinchy, president be NCCJ. Louis Nizer, dinner man and toastmaster, presented claque to Belafonte. uauded by Guest of Honor Juding the work of the conference, iier urged that its resources and Bities be increased "for its work le interpreter of our freedoms as more important each day. 'there are hopeful signs that we |t be standing on the threshold of Sv era of understanding and broth- Bid," the Warner Bros, president ic "For example," he noted, "the ■alt and delicate task of desegrega- dvas accomplished in the southern Spf Louisville without incident or lire." ling the efforts of the motion pic- from page 1 ) ture industry toward the promotion of tolerance and futherance of brother- hood, Warner asserted: "Many of the industry's films — features and short subjects— have dramatized the power of brotherhood in the historic high- lights that have made the United States a great united nation. At our own studios we have tried to present on film this record of accomplishment, the story of brotherhood behind the greatness of America." Brotherhood officials participating in the evening's program included: Dr. Everett B. Clinchy; William J. Heineman and Spyros S. Skouras, Jr., national co-chairmen; Ned E. Depi- net, former national chairman; and Sidney Newman and Alfred H. Ta- marin, national publicity co-chairmen. . 39 on Dais Industry leaders sharing the dais were Charles A. Alicoate, Charles Al- len, Jr., Chester B. Bahn, William B. Brenner, Ned E. Depinet, Bussell V. Downing, Charles Einfeld, Simon H. Fabian, Charles J. Feldman, Leopold Friedman, Emanuel Frisch, Leonard H. Goldenson, Bernard B. Goodman, Roy Haines, James D. Ivers, Arthur Israel, Sherwin Kane and Harry M. Kalmine. Also Arthur B. Krim, Mrs. Margie Lewis, W. Stewart McDonald, Donald Mersereau, Bobert H. O'Brien, John J. O'Connor, Robert W. Perkins, Mar- tin Quigley, Charles M. Reagan, Samuel Rinzler, Herman Robbins, Samuel Rosen, Adolph Schimel, Sol A. Schwartz, Si Seadler, Serge Semenenko, Charles A. Smakwitz and Richard F. Walsh. \T Earnings ( Continued from page 1 ) the operations was $433,000, or nts per share, which is approxi- y 60 per cent higher than in the riiponding quarter of the preced- 1 1 seal year. Sales of unproductive Ires and real estate during the wei resulted in a net profit after i-al income taxes of $140,000, It is equivalent to 5 cents per '55 Quarter Net $203,053 isolidated net income for the iponding 13 weeks ended Dec. 955, was $203,053, or 7 cents are on the 2,746,486 shares then nding. This was comprised of icome from operations of $272,- or 10 cents per share, and net from sales of theatres and real of $69,000, or 3 cents per share. ;atre gross income for the quarter $13,898,000, reflecting an im- ment of $848,000 over the cor- >j iding quarter of the previous a: ™e new directorships have been d on the board of directors of it aal Theatres Amusement Com- n subsidiary of National Theatres, us on closer handling of op- Skouras To Chicago For Mid- West Sales Meet CHICAGO, Jan. 24.-Spyros P. Skouras, 20th Century-Fox president, will head a delegation of home office executives arriving here tomorrow for the fourth in a series of five divisional sales meetings being convened by Alex Harrison, general sales manager. The two-day meeting with the Mid-West sales force will formulate merchandis- ing and promotional plans for 20th's expanded product lineup of more than 50 pictures this year. Joining Skouras and Harrison at the parleys are Donald A. Henderson, sec- retary-treasurer of the company; C. Glenn Morris, Central-Canadian divi- sion manager, and exploitation man- ager Eddie Solomon. erational problems, it was announced by Rhoden, president of both organ- izations. Bringing to 12 the total members on the board, one of the directorships went to Irving Epsteen, who was also elected vice-president in charge of real estate operations. Others named included division managers M. Spencer Leve, Los An- geles; William H. Thedford, San Francisco; Robert W. Selig, Denver, and Richard P. Brous, Kansas City. Television Today FAME Winner Scroll Goes To NBC's "Matinee Theatre M.P. DAILY picture John Conte, left and Winston O'Keefe, right, host and producer of the NBC Matinee theatre accept a scroll designating the show the "Best Daytime Show on Television" in the FAME-Television Today annual poll of TV editors, columnists and critics. Presenting the scroll is Samuel D. Berns, manager of the Hollywood office of Quigley Publications. Congress To Continue Investigation of TV WASHINGTON, Jan. 24-The Sen- ate Commerce Committee voted to continue during the coming congress its investigation of problems in the television industry. The investigation, centering on TV network and allocation problems in the past Congress, is conducted by the full committee. The committee hopes to have the Federal Communications Commission appear early next month to give a progress report on the allo- cations situation and on its TV net- work study. Sign for 'Sebastians' Mort Abrahams, executive producer of Producers Showcase, announced in New York yesterday that Howard Lindsay and Russell Grouse had been signed to write the TV adaptation of "The Great Sebastians," the April Showcase production which will star Alfred Lunt and Lynne Fontaine in the title roles. Lindsay and Crouse also wrote the original stage play. TV Grows in Canada TORONTO, Jan. 23.-Figures re- leased by the Dominion Bureau of Statistics show that more than half of Canada's estimated 3,974,000 households (54 per cent) were equipped with TV sets at the end of last September. The Bureau also es- timated that 96 per cent of all house- holds had radios Tells NTK Proper Film Handling Needed A method of informing local TV stations of proper procedures for handling film to insure top picture quality throughout circulation is the greatest current need of TV film pro- ducers and distributors, members of the National TV Film Council were told yesterday by E. P. Genock, man- ager of television programming for Eastman Kodak. Speaking before a luncheon meet- ing at the Hotel Delmonico, Genock asserted that films reached the first station "in perfect condition over 95 per cent of the time," but that in- adequate handling of equipment too frequently damaged the quality of the pictures received in the home before the print was well into circulation. Dr. Alfred N Goldsmith, newly elected president of NTFC, intro- duced Genock and other speakers from various agencies. Included in the symposium were: C. Edward Hamilton, chief engineer of ABC; Walter Selden of Sullivan, Stauffer, Colwell & Bayles; Thomas Barnes, general manager of Fargo, N. Dak., station WDAY-TV, and Fred Raphael of J. Walter Thompson Co., adver- tising agency. Goldsmith recommended after the discussions that the various groups consider setting up a qualified unit to monitor TV reception on sets in selected homes. This would also be of help in producing films that would reflect the best quality when appear- ing on TV screens, he said. WHAT'S HAPPENING AT RKO Why we make this statement at this time... There have been a lot of stories lately about what RKO is doing and what it intends to do. Here are the facts. Why certain changes are being made... The goal of RKO is to reduce its fixed domestic overhead by 53% for any given motion picture. Money saved by reducing these fixed costs in distribution and production can thus be applied to the creative end of picture making. What RKO is doing about motion picture distribution... RKO has made a limited agreement with Universal- International to distribute motion pictures through the Universal-International distribution system. This applies only to the United States and only to motion pictures started prior to December 31, 1956. Distribution by RKO of its pictures will continue in foreign markets in the same way as it has been. The agreement with Universal-International has been accomplished in order to eliminate duplication of distribution overhead and noncreative expenditures, allowing more resources to be put into the creative end of making better pictures. What changes will be made in RK(Js production . . . In production, there is also an opportunity to reduce the so-called below-the-line fixed charges attributed to a motion picture. These are noncreative costs and do not contribute to a picture's artistic or financial success. We have two groups of studio buildings— on Gower Street in Hollywood and in Culver City. How these production facilities can be put to best use has not yet been finally determined. HOW these changes Will With the streamlining of its distribution and production, and the subsequent savings in fixed charges, RKO will affect RKO's future. . . be in a position to concentrate on the creative planning, making and promotion of better motion pictures. Our decisions on distribution and production are made with one goal in mind— to make better motion pictures more efficiently. This will benefit the public and motion picture exhibitors as well as ourselves. MOTION PICTURE 7ew Remaining EIKO Workers jot Terminal Votice Friday ]ight District Managers, 2 Branch Heads on List Dismissal notices were given to jndreds of RKO Radio Pictures ex- •utives, department heads and staff nployes at the home office and in the •Id on Friday, effective next Friday, espite the well-publicized effects of e deal by which selling and distribu- m of RKO Radio pictures is to be ken over by Universal next week, any had received no official notice of rmination of employment up to Fri- h All but the top level of the RKO idio sales force received notices. Re- fining with Walter Branson, domes- and foreign sales head, are his as- (Continued on page 13) m-Par to Make Six i Next Six Months Irving Levin, president of Am-Par Shares Corp., has announced that I; company, a subsidiary of Amer- i!.n Broadcasting-Paramount Thea- Is, will spend $3,000,000 in the 1st six months on the production of I pictures. Levin, here from the New Orleans feting with the Am-Par exhibitor ivisory committee, said the proper- lis to be produced were chosen from 1 given consideration by the com- Ipee during the New Orleans E etings. iO M-G-M Films Are 'vailable' in 16mm [Encyclopaedia Britannica Films I., which has 16mm distribution r:its to all M-G-M features films, b mailed a brochure listing 250 Bis available immediately to "small ge" installations in the U.S. The am films were acquired last year $10,000,000 for 10 years from >w's Inc. 'he M-G-M product, which udes some CinemaScope films, is ( Continued on page 9 ) Montague Is Compo Repr. Proving A 'Distance Runner' 'Ten Commandments7 Performance Suggests New Kind of Business By SHERWIN KANE A new kind of motion picture business characterized by longer runs and higher grosses from a single attraction could be in the making with Cecil B. DeMille's "The Ten Commandments" as the trail-blazer. For the Paramount release, now nearing the $2,000,000 mark in film rentals from the 15 theatres in which the picture has been playing for pe- riods ranging only from 11 weeks maximum to five weeks minimum, is behaving in a manner as unique as veteran distribution and exhibition executives familiar with its perform- ance are able to recall. "The Ten Commandments" opens strong and continues that way. Fluctuations in theatre grosses are accounted for in the main by the ( Continued on page 9 ) Memphis Censor Head Bans UA 'Delinquents' Special to THE DAILY MEMPHIS, Jan. 27 - Mrs. B. F. Edwards, acting chairman of Mem- phis and Shelby County Board of Censors, today banned a United Ar- tists film, "The Delinquents." Ex- plaining the action, she said: "I banned it for excessive brutality, drinking and low moral standards." Mrs. Edwards said she saw the picture alone because Mrs. St. Elmo Newton, a board member, is ill and Mrs. Walter Gray, the other member, could not be there. "I .don't like to have to ban pic- ( Continued on page 9 ) A. Montague, vice-president and general sales manager of Columbia Pictures, will represent the Motion Picture Associa- tion of America in all Council of Motion Pic- ture Organiza- tion activities, it was an- nounced here at the weekend, following a meeting of the MPAA board of directors, pre- sided over by Eric Johnston. An MPAA official said Montague will not be a member of the COMPO triumvirate. The Columbia official will "just represent the MPAA," suc- ceeding the late William C. Gehring of 20th Century-Fox, who represented MPAA at COMPO functions since the retirement of Al Lichtman. The board meeting took up a nuni- (Continued on page 13) A. Montague COMPO Sends Pressbook on 'Sweepstakes' Plan To Academy in Hollywood for Its Approval The pressbook on the Academy Awards Sweepstakes, covering all phases of the promotion which has been designed to increase theatre attendance, has been forwarded by the Council of Motion Picture Organizations to the Acad- emy of Motion Picture Arts & Sciences in Hollywood for approval. The Acad- emy is expected to receive the Sweepstakes pressbook today and will notify COMPO if it has any objections to the material to be used in the promotion, which will be run Feb. 19 to March 26. The Academy Awards Sweepstakes project has been approved by the COMPO executive committee on which are represented all the exhibitor or- ganization members of COMPO. The pressbook contains an outline of the Sweepstakes guessing contest, its rules, stories for newspaper planting, how to promote prizes, choose board of judges, accessories available and prizes. It is being sent to exhibitors on or about Feb. 1 by National Screen Service. In Cincinnati Expect 600 at Allied Drive-in Meet Tuesday Clinics Set for Large and Small Town Operations Special to THE DAILY CINCINNATI, Jan. 27. - The na- tion's drive-in operators— more than 600— began arriving in this city today for the fourth national drive-in thea- tre convention of Allied States Associa- A special section on the National Allied Drive-In Theatre Convention, including the trade show exhibit floor plans begins on page 10. tion. The convention begins Tuesday and will run through Thursday. Among top speakers will be Albert (Continued on page 12) Klein, Other Officers Installed By Variety The Variety Club of New York, Tent 35, installed its new officers Fri- day at a luncheon meeting at Toots Shor's restau- rant. The of- ficers, inducted by Ralph Pries, interna- tional represen- tative of Vari- ety Clubs, in- ~"' W elude Harold Mk Klein, chief H barker; Richard JBHI Brandt, first as- SBmm sistant; Larry Morris, second assistant; Jack Hoffberg, dough guy, and W. W. Bower, prop- erty master. The Chief Barker's Heart Award (Continued on page 12) Television Today p?r Harold Klein Motion Picture Daily Monday, January 28, 1957 PERSONAL MENTION SPYROS P. SKOURAS, president of 20th Century-Fox; Donald A. Henderson, secretary - treasurer; C. Glenn Norris, Central-Canadian di- vision manager, and Edward Solo- mon, exploitation manager, returned to New York over the weekend from Chicago. Lacy W. Kastner, president of Co- lumbia Pictures International, and Sig Kusiel, vice - president and Latin- American supervisor, left here yester- day for an extended tour of the com- pany's Latin-American branches. Joseph Rellport, RKO Radio Con- tinental European manager, returned to his Paris headquarters from New York by plane over the weekend. • Richard Carlton, sales vice-presi- dent of Trans-Lux Television Corp., left New York yesterday for Detroit, Chicago and Minneapolis. • Robert Rrown, of the Columbia Pictures production staff, left New York on Friday for London via R.O.A.C. • Marty Wolf, Altec Service Co. sales manager, has left New York for a trip to key cities of the West. • Rernard M. Kamber, Hecht-Hill- Lancaster production executive, has returned to New York from Miami Reach. • Cecil R. DeMille is scheduled to arrive in New York on Feb. 15 for a stay of one week. Constance Rennett will leave here tomorrow for London via R.O.A.C. • Marc Spiegel, overseas representa- tive for the Motion Picture Export Association, left here over the week- end for Paris. • James O'Gara, Ruena Vista East- ern division manager, has returned to New York from Toronto and Mon- treal. Theatre Business Changes In L. A., Phila. Noted From THE DAILY Bureau WASHINGTON, Jan. 27-Changes in theatre business in Philadelphia and Los Angeles showed exactly op- posite patterns between 1948 and 1954, Census Bureau statistics re- vealed. In Philadelphia, business picked up sharply in the downtown theatres, but fell off in neighborhood and suburban theatres. In Los Angeles, downtown theatres saw a sharp drop in receipts, but there were gains in the rest of the area. SMPTt Aims to Broaden Dismiss Image Suit The Massachusetts U. S. District Court recently handed down a deci- sion dismissing a damage suit against Altec Service Corp. and National Sim- plex-Rludworth, 'inc., brought by Image & Sound Service Corp. and Image & Sound Service of New Eng- land. The action alleged violation of anti-trust laws by the defendants. Services for Industry NEWS ROUNDUP Stock Transactions Of Executives Reported WASHINGTON, Jan. 27.-The Se- curities and Exchange Commission has reported that executives of Columbia, Republic, Warner Rros. and Allen R. Du Mont Laboratories engaged in stock transactions during December, 1956. Harry Cohen, president and bene- ficial owner of more than 10 per cent of the common stock of Columbia, ac- quired 4,596 common shares through stock dividends and made gifts of 4,- 246 shares, making his holdings now number 184,193 shares, the SEC re- ported. Yates Buys 3,000 Also, Herbert J. Yates, president of Republic Pictures, bought 3,000 com- mon shares, increasing his indirect holdings to 45,060 as the shares are registered in the name of R.P.I. , Inc. His preferred holdings amount to I, 000 shares, the SEC said. Harry W. Warner, a director of Warner Bros. Pictures, made gifts of 3,500 common shares, reducing his ownership to 7,500 shares and his beneficial trust holdings amount to 13,- 700 shares, the Federal agency said. Also, Allen R. Du Mont, chairman oL« Du Mont Laboratories, made gifts of 4,000 common shares, reducing his di- rect holdings to 33,601 shares. IATSE Exec. Board Slates Phila. Meeting The general executive board of the International Alliance of Theatrical Stage Employees and Moving Picture Machine Operators will convene at the Rellevue-Stratford Hotel in Philadel- phia at 10:00 A.M. on Monday, Feb. II, it was announced by Richard F. Walsh, international president of the organization. The regular mid-winter meeting of the board will continue in session un- til all business submitted by local unions and members have been dis- posed of, Walsh said. More and broader services for the motion picture industry are the basic aims of the current Society of Motion Picture and Television Engineers ad- ministration, it was announced Friday at the first 1957 meeting of the Soci- ety's board of governors here. The Society's engineering commit- tees will be encouraged to conduct more studies and surveys and produce more reports on long-standing techni- cal problems and in new areas under development, Rarton Kreuzer, presi- dent of SMPTE, told the gathering. Kreuzer reviewed the progress made by SMPTE in recent years and outlined the program he said will serve as a guide for his administration. SMPTE will increase its services to exhibitors through its recently estab- lished Projectionists' Information Com- mittee, he asserted. "The SMPTE will continue its pro- gram to educate industry technicians, and will broaden these activities to en- courage young engineers to establish careers in the motion picture and tele- vision fields," he said. Warner Sales Meeting Is Concluded Here Advertising, publicity and exploita- tion plans on forthcoming Warner Rros. pictures were outlined to the company's divisional sales managers and district managers at the conclud- ing session on Friday of the two-day sales conference presided over by Roy Haines, general sales manager. Robert S. Taplinger, vice-president and director of advertising and public relations, presented the overall long- range plans currently in work for such Warner releases as "Top Secret Af- fair," "The Big Land," "Paris Does Strange Things," "The Spirit of St. Louis," and others. Gil Golden, advertising manager, discussed advertising campaigns on the pictures, and national publicity man- ager Meyer M. Hutner outlined the publicity and exploitation plans now under way for the product. Norman H. Moray, short subject sales manager, outlined the company's plans for forthcoming short subjects. Texas Drive-In Group's Board Meets Today AUSTIN, Jan. 27.-The 24-member board of directors of the Texas Drive- in Theatre Owners Association has been called to meet tomorrow at the Adolphus Hotel in Dallas to approve final arrangements for the annual con- vention. The convention is scheduled for Feb. 26-27 at the Adolphus. Tomorrow's meeting was called by Eddie Joseph, president of the Association. Study 'Adults' Rating The Milwaukee common council' license committee will study a sug gested ordinance which would baiB children from films rated as suitable for "adults only." If passed ane» enforced, it would be illegal to seffl tickets to such films to persons undffl 18. It was also pointed out by tbl Milwaukee Motion Picture Commis sion, if such a law was passed the com mission would not recommend dele tions if restricted to adults. ■ To Make Creative Awards The Creative Film Foundation ha announced that Tennessee Williani will be the guest of honor and wi present the certificates of the 191 Creative Film Awards to five 16m film-makers at the initial presentatio function, to be held at the Fashio High School Auditorium here tfl morrow night. The event will mai the first presentation of the award which have been established by tl foundation, in cooperation with Cine ma 16, as an annual honor to the bdl creative experiments in film form. ■ Zinnemann Company Set Director Fred Zinnemann hasi announced formation of his own com-j pany to be known as F. R. Z. Co. fol the production of motion pictures Zinnemann completed negotiation] with Warner Rros. this week to finanel and distribute two films to be made] by F. R. Z. and is currently negotiaa ing for one or two properties accepffl able to him and the studio for lg first independent production. ■ 'Brave Men' Opens Big Twentieth Century-Fox's "Three] Rrave Men" in CinemaScope grossed $16,253 in the opening week of M initial twin engagements at Roston's! Fenway and Paramount, according tOj theatre reports. The film also has opened to "excellent" business m Louisville, Seattle and Portland, according to 20th-Fox. ■ Bronx Using Color Color film production will start foil the first time in its history at Gold Medal Studios, Inc., the recently rel modeled Biograph Studios in utl Bronx, N.Y., it has been announced by Martin H. Poll, president of the company. The studio will make an Eastman Color short for Imperial Offl Co. of Canada, to be produced bg Shamus Culhane Productions. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. I vers. Managing Editor; Richard Gertner News E^tor; . Floyd Photo Editor Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau Yucca-Vine Building .Samuel D. Bern Manager, W'111": w[jJ Bete ^Theatres and Better Refreshment Merchandising,' each published 13 times a year as a section of Motion Picture Herald; ■ Te kv.s.on Today pushed da.l as a part Motion Picture Daily Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 193'8, at the Post Office at JNew York, IN . X., unaer ine March 3, T879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. 20th' s Policy for 1957: Lead through STRENGTH President An important statement about 20th Century-Fox's JANUARY-THRU-EAST product! The year's outstanding dramatic achievement! ANASTASIA COLOR by DE LUXE C|NemaScoP£ starring INGRID YUL HELEN BERGMAN • BRYNNER • HAYES Produced Dy Directed by BUDDY ADLER • ANATOLE LITVAK Screenplay by ARTHUR LAURENTS in announcing its release schedule for the first four months of 1957, reaffirms its great faith in the future of our industry as expressed by our Presi- dent, Spyros P. Skouras, in his recent state- ment that we must^lead through strength." This is only the beginning. Our program is ambitious, but simple. We will release one important new box-office attraction every week of 1957. Every one of these pictures will be as successful a creation and as com- mercial a product as we can make it. We are pouring into this line-up talent, skill, energy and experience. Each release will be pre-sold by hard-hitting advertising and widely-penetrating publicity. These are challenging days for our business. But it is our thinking at 20th that vigor, imagination and merchandising will do the job. We know we have the most of the best pictures in our entire history, and we face the future with confidence and enthusiasm. How everybody can see it at popular prices! RODGERS & HAMMERSTEIN present Hill m UAU A 1 OKLAHOMA: ALEX HARRISON General Sales Manager "LEAD THROUGH STRENGTH - s.p.s. A cast of stars in Broadway's smash comedy hit! OH, MEN! OH, WOMEN! COLOR by OE LUXE Cl N emaScoPE" starring DAN GINGER DAVID DAILEY . ROGERS • NIVEN BARBARA TONY RUSH • RANDALL Produced and Directed by NUNNALLY JOHNSON The surprise romantic comedy of the year1. TWO GROOMS FOR A BRIDE starring VIRGINIA JOHN BRUCE • CARROLL Produced by ROBERT S. BAKER and MONTY BERMAN Directed by Screenplay by HENRY CASS • FREDERICK STEPHANI Adventurers for hire in exciting Morocco I OASIS IN EASTMAN COLOR QnemaScoPEz starring \ MICHELE PIERRE * MORGAN • BRASSEUR with CORNELL BORCHERS Produced by LUGGI WALDLEITNER and GERD OSWALD Screen Adaptation by JOSEPH and GEORGES KESSEL The star of "The King and I"! The director of "The African Queen"! HEAVEN KNOWS, MR. ALLISON COLOR by OE LUXE CinemaScoPE- starring DEBORAH ROBERT KERR • MITCHUM Produced by BUDDY ADLER and EUGENE FRENKE Directed by JOHN HUSTON Screenplay by JOHN LEE MAHIN and JOHN HUSTON The unforgettable story of the men of the West! THE STORM RIDER RcoalScope starring SCOn MALA BILL BRADY • POWERS • WILLIAMS Produced by Directed by BERNARD GLASSER - EDWARD BERNDS Screenplay by EDWARD BERNDS and DON MARTIN LEAD THROUGH STRENGTH - s p s The MOST of the BEST pictures in our entire history! Motion Picture Daily Monday, January 28, 1957 Michigan Exhibitors Face Admissions Tax DETROIT, Jan. 27 Michigan theatre exhibitors, who have thus tar been free of local admission taxes, are faced with the threat of their im- position before the year is over. The reason for agitation by the Michigan Municipal League, the trade association of local governments, is the need for more revenue. The only available remaining sources are an admission tax, public utility gross receipts tax, and an income tax. The- atres have thus far been spared, due to some doubt as to whether the Home Rule Act imparts such taxing power to municipalities. Spearheaded by Allied Theatres of Michigan, exhibitors are contacting legislators to advise them that an ad- mission tax would close many locally- owned theatres, resulting in a de- crease rather than an increase in total tax revenue, since closed the- atres not only mean a loss in prop- erty taxes, but "injure neighboring business, thereby reducing sales tax REVIEW: Kelly and Me U-l — CinemaScope PEOPLE SWG Dinner March 7 HOLLYWOOD, Jan. 27 - The Screen Writers Guild ninth annual awards dinner will be given here on March 7th at the Moulin Rouge Res- taurant, with Groucho Marx emcee- ing the entertainment program, ban- quet chairman Warren Duff has an- nounced. Like the hero of "Kellv and Me," this picture is corny but charming as it tells the story of a dog, its master and their ups and downs in show business. There's a couple of love stories, some vaudeville turns, a peek at how pictures are made and some amazing feats performed by the dog which keep things moving at all times. Van Johnson, who is "Me," is a run-of-the-mill song-and-dance man in the days when vaudeville was gasping for breath. One of the members of a dog act on the same bill takes a fancy to Johnson and when he is abandoned by his trainer just naturally follows Johnson wherever he goes. The latter works up a routine which improves the act and the bankroll. The hero meets Piper Laurie, the daughter of a film producer, who persuades her father to sign the team for a picture to bolster the studio's sagging finances. Kellv is the important member of the deal but Johnson is the onlv one he'll obev so the master becomes an unwanted necessity although he thinks the eventual success is all his doing. His ego is so inflated that when he learns the truth, he decides to leave Hollywood but without Kelly as the dog's real and villainous owner claims him. The intelligent canine, in love only with Johnson, follows him to San Francisco and, in a climax utilized many times but never with this switch, is reunited with his master on stage. Johnson is quite good as the cornball entertainer and performs a few song-and-dance numbers with ease and charm. Miss Laurie is pert and capable as the girl who always loves him and Onslow Stevens as her understanding father is excellent. Martha Hver has a brief role as an ambitious glamour gal and Gregory Gav is properly hissable as the original owner. But this is primarily a dog picture and Kelly is the real as well as the nominal star. He's a natural scene-stealer. "Kellv and Me" was produced by Robert Arthur, directed by veteran Robert Z. Leonard and written by Everett Freeman. It's in CinemaScope and color. Running time, 86 minutes. General classification. For April release. Jay Remer Mrs. Evelyn Pain, who has been managing editor of "Photoplay," has | been appointed editor of the maga-J zine, it has been announced by|| Irving S. Manheimer, president of Macfadden Publications. □ Norman Wheaton, former manager:; of the Telenews Theatre, Detroit, has ' returned to Detroit following resigna- tion as manager of the State Theatre in Cuyahoga Falls, Ohio. □ Dr. Rolf W. Peter, research physi- cist at RCA Laboratories since 1948, has been named director of the cor-i poration's Physical and Chemical Re- search Laboratory. He succeeds Hum- boldt W. Leverenz, who last week' was named assistant director of re- search. In making the announcement, Dr. James Hillier, general manager of! RCA Laboratories, stated that A'.len A. Barco has been appointed direc- tor of the Systems Research Labora- tory. □ Alberta Pike has resigned as ad- vertising manager for the Fox Denver theatres and will go to Oklahoma City to become general manager in charge of art theatre operation for the recently-formed Plaza Art Theatre Corp. FAME Annual Audit of motion pictures monthly and annual motion picture The Ten 1957 Edition NOW IN PREPARATION of Personalities and television . . . featuring Box Office Champion productions . . . and Top Money-Making Stars QUIGLEY PUBLICATIONS New York . . . Hollywood . . . London londay, January 28, 1957 Motion Picture Daily 9 National Pre -Selling \ POTPOURRI of motion picture \~\ topics appears in the January 21 sue of "Life." There is a striking olor page ad on U-I's "Battle Hymn." a a page devoted to Oedipus Rex, n Arthur Lesser presentation now laying in New York, "Life" reports lat "over two thousand years after le role was first acted in Athens, the ^rrifying visage of Sophocles' Oedi- ;us was confronting American de- btees of Greek drama." A pictorial lory depicting Marie McDonald's ;rsion of her kidnaping story, and commercial artist's conception of le kind of boots inspired by James i'ean, star of "Giant," and Elvis Pres- fy of "Love Me Tender" also ap- ;;ars. Four ads for motion pictures ap- ;ar in the February issue of "Seven- !en." A page each on "The Young 'ranger," an RKO release, and "The linmaker," a Paramount film; a ilor ad on "Battle Hymn," a U-I cture, and a table of contents ad i M-G-M s Barretts of Wimpole reet." "Albert Schweitzer," which had its emiere in New York this week, was e-sold in an article which appeared | the January 13 issue of "American eekly." Lloyd Shearer interviewed the wife ! Rossano Brazzi for the January I1 issue of "Parade." Brazzi will be i-starred with June Allyson in "In- clude." A photo made on location I the two stars illustrates the article. i United Artists has bought' "The Iturday Evening Post" story, "Am- 1 sh at Blanco Canyon," by Donald limilton. The first installment starts i the February 2 issue of the "Post." lited Artists is changing the title l "The Big Country." • Frederic Morton of "Esquire" vis- id Elia Kazan at Warner's Vita- jiph studio in Brooklyn while he |is making "Baby Doll" and "A ce in the Crowd" to get material ' a story which appears in the bruary issue. Morton describes in tail how Kazan works on the pro- ction sets to get his casts to give : kind of performances he thinks 1 have the greatest impact at the atre box offices. 'Commandments' Performance MGM Films I 'The Great Man," starring Jose Irrer and Alfred Hitchcock's "The Vong Man," were selected as "out- snding pictures of the month" for Jiuary by Marshall Scott, motion hire editor of "Cosmopolitan." Ruth Harbert has recommended nastasia," "The Teahouse of the gust Moon," "The Barretts of mpole Street" and Oedipus Rex" the readers of "Good Housekeep- 's" January issue. WALTER HAAS ( Continued addition of holiday or weekend per- formances which boost the figures above the line marking either capac- ity or near-capacity. Not in a single theatre or a single geographical area, but in all 15, north, south, east and west. For the post-holiday month of January only, the picture will have grossed between $1,400,000 and $1,500,000 by next Thursday night, Paramount officials estimate. Many Openings in Offing It is estimated that its runs in those theatres are not more than 10 to 20 per cent completed. It will, of course, be opened in numerous addi- tional special engagements in the coming weeks, about 35, mostly in the South, scheduled for February; about 12 in early March, then a hia- tus until Easter when about 30 more will start. As of now, the approximately $2,000,000 in film rental represents almost one-sixth of Paramount's in- vestment before the picture has really been launched on any rep- resentative national scale. Over and over throughout the trade the question is asked, "How's 'Ten Commandments' doing?" It is evidence of the intensity and extent of the interest in this most costly production, carrying a business ex- pectancy unequalled in the industry. Expect $50,000,000 for U.S. Paramount officials are sticking to their earlier estimates of a $50,000,- 000 domestic film gross within the next two to three years. It is en- tirely within the realm of probability, they say, when grosses for the 15 special engagements under way now are projected that far into the future. That encompasses only the special engagements, those on some policy of reserved seats, special or limited per- formances and advanced prices de- termined by the exhibitor. They esti- mate there will be 2,000 engagements of a full week or longer. Paramount believes the picture will do more business in the U. S. than any other picture has done worldwide. It believes, too, that its performance in the foreign market will be equally impressive. Grosses Mount, Not Recede Among the unique features of the picture's runs to date is its demon- strated ability to build from week to week, rather than decline. At the New Theatre, Baltimore, for instance, it built for five weeks. At McVickers, Chicago, it is expected to run a year and a half. At the Criterion, New York, it is expected to stay two years; in Milwaukee, a year, and so on. At the Criterion, its average gross for the first 10 weeks was higher than the average of the theatre's best 10 opening weeks with as many other pictures. Exhibitors have been inspired by its performance to go out and sell it as they have not done for other pictures in a long time. They have from page 1 ) been seeing people in large and small groups that they haven't talked to in years— religious, school and civic leaders. Special performances are ar- ranged for such groups on a Theatre Party Contract basis, the special ar- rangements for which are available to all exhibitors playing the picture. Such contracts account for $300,000 in special sales, in addition to an- other $300,000 in regular advance sales at the boxoffice, now on hand. Incidentally, the colorful program book selling for $1 is being purchased at the rate of one out of every four "Commandments" ticket buyers. Whole Industry Seen Aided Paramount believes that many of the factors involved in the DeMille production's presentation, such as the manner in which it has inspired ex- hibitors to work, the interest in mo- tion pictures it has reawakened in large segments of the population, and the friends it is making for other films, demonstrate that "The Ten Commandments" is good for the en- tire industry. It could be argued, even, that it is helping solve the product shortage for it is a certainty that the theatres playing it will be removed from the competitive film buying scene for unusually long periods of time. Hint Passed to Others One Paramount official remarked he hoped other companies would in- vest $10,000,000 to $12,000,000 in single productions, too, on the theory that the benefits to the industry would be the more widespread. If they did, it would without doubt be a new type of film business, one in which many exhibitors will have been initiated by "The Ten Com- mandments." ( Continued from "page 1 ) being distributed physically through the facilities of Films Inc., a sub- sidiary of Encyclopaedia Britannica. Any installation booking eight or more CinemaScope films at one time for showing within a year can ac- quire a new Superama "16" at 50 per cent off the original price of $169.50 for the dual purpose ana- morphic lens with an aspect ratio of 2.66 to 1, according to Films Inc. Memphis Censor ( Continued from page 1 ) tures by myself," Mrs. Edwards said. "I don't know about the legality of it, and I would welcome a court test. But I have to call them as my con- science sees it." Informed of the action of the Memphis censor chairman in banning "The Delinquents," a spokesman at United Artists' home office in New York said that the film has a Pro- duction Code Seal and has been given a "B" rating by the Legion of Decency. Offer 2 Campaigns To Promote 'James' The presentation of two separate advertising campaigns designed to meet the local requirements of all ex- hibitors, is incorporated in 20th Cen- tury-Fox's campaign manual on "The True Story of Jesse James," currently being distributed. Available to exhi- bitors is a "Big Action" campaign emphasizing high adventure, thrills and excitement. The other choice is a "Big Look" campaign for showmen who want to exploit the CinemaScope attraction as an important dramatic western with considerable emotion- al appeal. Any way you look at it... 50% of The Saturday Evening Post's millions of readers are under 35 years old — and a half of these are under 20! Is your advertising reaching this prime motion-pic- ture audience? (Each year, Hollywood films more fea- tures from the Post than from any other magazine! ) 10 Motion Picture Daily Monday, January 28, 19571; Allied Drive-In Convention Exhibits* Trade Show Directory of the National All vention at the Netherland Hilton Hotel in ied Drive-ln Theatre Con- Cincinnati, January 29-31 4J3 44 4/s 4 lb 412 4 n 4io 409 4o& 4oj 406 south enm&ir hall ■ 4/7 4/8 ■ 4'9 < 4jo 421 ■ 422 427 i 426 1 425 1 424 X ■ ' 423 -FouQth Flooo. 429 430 431 432 453 434* BALCONY - LOOKING DOWN INTO HALL OF MIRRORS Mrvn- BOOTHS SHOWN ON THIS PORTION OF PLAN INvJ I t: ON FOURTH FLOOR. THIS AREA OPEN LOOKING DOWN INTO HALL OF MIRRORS AREA SHOWN IN NEXT PLAN. 4% 451 438 BALCONY - LOOKING DOWN INTO HALL OF MIRRORS 456 455 x 454 44o 441 439442 tlOQrH Exhibit Mall ~ wr 444445 443 446 448 r 1, 449 r 441 450 4 "453 451 STORAGE. 0l3| 8 J4S2\ All Booths 8'tlO' Unless WiuiKei) Otherwise. Coaai o o/z 325 324 323 322 321 320 3/9 3/8 HALL OF /VMCtcOGS 1 307 bole 349 348 350 341 35/ 34b 343 342 344 341 345 34o 331 336 338 335 339 334 3/1 3llo 3/4 3/5 3l3 3ob 3/2 3cg 3// 3 10 o THIRD FLOOO. 321 328 329 33o 331 332 333 3oS 3o4 3o3 302 3oi BOOTHS ON THIRD FLOOR Exhibitors and Booth Numbers 316, 317-AUan Herschell Co., N. Tonawanda, N. Y. 318-321-National Theatre Supply, New York! City 322-Mideast Sales Co., Cinti. 15, O. 323, 324-Strong Electric Corp., Toledo 325-327-Coca-Cola Co., Atlanta 328-330-Manley, Inc., Kansas City, Mo. 331, 332-A1 Boudouris, The Eprad Co., Toledo 333- Berlo Vending Co., Philadelphia 334- 336-R.C.A. Corp., Camden, N. J. 337-339, 423-Pepsi-Cola Co., New York City 340- Rex Specialty Bag Corp., Long Island City 341- Lily Tulip Cup Corp., New York City 342— Cretors Corp., Nashville 343— National Carbon Co., New York City 344_Castleberry's Foods Co., Augusta, Ga.| 345- Tolona Pizza Prods., Inc., Chicago 346- 351-Mircale Equipment Co., Grinnell, la; 419, 420-Stanley Levin, Flavorite & Maratan^ Philadelphia 421- Smithfield Ham & Products Co., Smith- field, Va. 422- Delco Quality Foods Co., Philadelphia 424— Ballantyne Corp., Omaha 425— Electromode, Rochester, N. Y. 427— Sportservice Corp., Buffalo, N. Y. 428— Steel Products, Inc., Cedar Rapids, la. 429- C. S. Ashcraft Mfg. Co., Long Island City 430- Drive In Theatre Mfg. Co., Kansas City, Mo. 431- V. C. Smith, Mainline Theatres, Inc., Lancaster Pike, Devon, Pa. 432— Drive In Recording Service, Kansas City, Mo. 433- The Hollywood Servemaster Co., Kansas City, Mo. 434— Doc Faige & Associates, New York City FOR DIAMOND CARBONS INFORMATION— CALL ARTHUR WORTH STAYING AT THE ALLIED DRIVE-IN CONVENTION HOTEL DIAMOND CARBONS 70 Pine Street, N. Y. C. a fig A KINO MIRRORS? i^oii can Ao£W x^ouk phMim. with. ■HEYER-SHULTZ UNBREAKABLE METAL REFLECTORS 5 YEAR GUARANTEE 'Madimm SCREEN ILLUMINATION SEE YOUR THEATRE SUPPLY DEALER • noainu b, «eyer-shuitz,i»c,c<.i,,.o™,,h..i. [MIIationai. High-Intensity Projector Carbons TRADEMARK lO mm. x 20 11 mm. x 20' 11% more light 20% slower burning 10% more light 25% slower burning Look to NATIONAL CARBON for leadership in the basic research and practical development of better projector carbons. The term "National" is a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY • A Division of Union Carbide and Carbon Corporation • 30 East 42nd Street, New York 17, H. Y. SALES OFFICES: Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York, Pittsburgh, San Francisco • IN CANADA: Union Carbide Canada Limited, Toronto 12 Motion Picture Daily Monday, January 28, In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO THE Strong Electric Corp., Toledo, will show its new "U-H-I" ultra high intensity projec- tion arc lamp for the first time at the trade show of the National Al- lied Drive-in Theatre Convention getting underway in Cincinnati to- morrow. The new lamp (shown in photo) accommodates a 20- inch carbon trim in all sizes, 9mm through 13.6mm inclusive. There are many special features, in- cluding a beam shaper lens provided for use with the 13.6mm trim lamps designed to pattern the spot light to the particular size and shape of the aperture. The mirror has been inte- grated with a rear lamphouse door which swings completely out of the way to facilitate retrimming and per- mit quick cleaning of the lamphouse. There is also a built-in Expello ex- haust system, designed to cool the rear of the reflector, which permits use of the newly developed "cold" reflectors which allow unwanted heat energy to pass through the mirror instead of being reflected to the aperture. The Ballantyne Co., Omaha, has announced several advancements in its "A" and "Q" series "Dub'l Cone" and the "E" series single cone in-car speakers. They include a reinforced grill in the speaker housing to en- hance the appearance and reduce the possibility of vandalism. In addition, on the inside of the front of the speaker housing, bosses have been in- corporated in addition to positioning pins to prevent the speaker unit from getting out of alignment. On the "A" series a perforated aluminum screen guard has been made a part of the outer cone. Aluminum screen guards are also available for the "Q" and "E" series speakers. Restyling and redesigning— inside and out— of its "Sani-Dry" line of elec- tric hand and Jiair dryers for wash- rooms is announced by the Chicago Hardware Foundry Co. of North Chi- cago. It is produced in five different models now in production. There is a new wall model hand or hair dryer; semi-recessed hand or haid dryer and pedestal mounting of the No. 12 hand dryers. • Two new carbons have been an- nounced by the Lorraine Orlux Car- bon Co. for the new reflector lamps designed for use of 13.6mm positives, at 135 to 165 amperes. They are Orlux 13.6mm x 18-inch Grade 552- 09, and 13.6mm x 20-inch Grade 553- 01, both inner-serrated; and Or- lux negatives in two diameters, 7/16- and K-inch, in 9-inch lengths and Grade 555C. According to Ed Lachman, head of Carbons, Inc., Boonton, N. J., distributors of Lor- raine projection carbons, the new carbons have been in development and on test with several large cir- cuits and lamp manufacturers for over a year, in anticipation of in- creased picture sizes at drive-ins and also of extended use of wide-film techniques. The "Hi-Ball Mark III" is the name of a novel luminous device to at- tract attention along highways or to the refreshment stand of drive-ins during intermissions. It has been marketed by the Trippe Manufactur- ing Co., Chicago, and is a revolving illuminated ball which shows clear, blue green and amber in rapid suc- cession (too rapid to be mistaken for a traffic light) through a complete circle. Operation is by a continuous- duty motor which the manufacturer states will function reliably at tem- peratures between 45° below zero to 125° above. * Vending machines of new design have been added to the line of Bowe Manufacturing Co., New York, for hot food, coffee, cold drinks, pastry and candy. Of "showcase" styling, these together with the Bowe "Am- bassador" cigarette machine, can be used side-by-side in any combination as a multiple vending "unit," or individually. Also featured in the 1957 Bowe line is a new compact 20-column, 700-pack cigarette vend- ing machine, called "The Twenty- 700." Drive -In Meet on Tomorrow ( Continued Sindlinger, Bidley Park, Pa., presi- dent of Sindlinger and Co., Inc. He will reveal statistics on drive-in thea- tres and point to trends in the in- dustry in the first business session on Tuesday. Introductions will be by Horace Adams, Cleveland, president of Inde- pendent Theatre Owners of Ohio. On Tuesday evening the Variety Club will hold open house, and there will be a screening of Paramount's "Funny Face." Hugh McLachlin, member of the equipment standardization committee and a technical advisor to the indus- try, will speak Wednesday at 2 P.M. on "What's New on Drive-in Equip- ment." Film clinics will also be held on Wednesday with separate meetings for large city and small town operators from page 1 ) and convention delegates then J I move to the Beverly Hills Cou^l Club for dinner and entertains j sponsored by the Pepsi Cola Co. j ' "Concession operation and mam}, ment" will be topics for Thursi, Speakers will be Spiro J. Papas, vine by his wife. He coordinated e national convention held here in fa York last spring. International chief barker J a Bowley spoke at the luncheon of e various tents he has visited since ;• ing office and told of the organizati's film, "Heart of Show Business." ;e said there soon would be definite i- tribution plans on the film, which if of the work of Variety Clubs d which features many stars. Bovy said the national convention would e held this year in New Orleans anin London in 1958. Among those sitting on the 4 were Bower, Levine, Bowley, Pis,' Klein, Hoffberg, Edward Lachni, Ira Meinhardt, actor John Cassav s and actress Boxanne. 3 -Day ' Hymn9 Affair MABIETTA, Ohio, Jan. 27.-Actl- ties extending into three days he been tentatively scheduled for e world premiere of Universal-Intei- tional's "Battle Hymn," which will shown simultaneously Feb. 14 at I Ohio, Colony and Putnam Thea s here. IT WON'T TAKE A FULL PACE AD TO TELL YOU l"v£S YOU Th. """.nil SERVICE YOUCAM 630 Ninth Ave. NEW YORK, > 1327 S. Wabash CHICAGO, CARBONS, INC. • BOONTON, N. J. , January 28, 1957 Motion Picture Daily 13 .tices by RKO Given Friday "J q\q\)\S\0\\ foddllj (Continued ft Harry Gittleson, Western sales er Herb Greenblatt and Eastern er Nat Levy. he field, eight district managers 52 branch managers received ; along with those sent to film en, bookers, office workers, ■nance employes and others. Dis- lanagers are: L. S. Gruenberg, fork; R. J. Folliard, Washing- H. Taylor, Cleveland; David , Atlanta; S. M. Sachs, Dallas; Jorelick, Chicago; J. H. Mcln- L,os Angeles, and A. L. Kolitz, IK 32 branch cities are Albany, At- ' Boston, Buffalo, Charlotte, Chi- Cincinnati, Cleveland, Dallas, :r, Des Moines, Detroit, Indi- lis, Jacksonville, Kansas City, Angeles, Memphis, Milwaukee, iapolis, New Haven, New Or- New York, Oklahoma City, a, Philadelphia, Pittsburgh, Port- St. Louis, Salt Lake City, San iisco, Seattle and Washington, iddition, dismissals at the com- Hollywood studio, which have under way for some time, were o be continuing. D Radio has made no statement number of employes dismissed lofficial estimates were that there 500 from the exchanges; at least !om the home office and several ed from the studio. The RKO foreign department is un- m it of the company's film ex- e buildings are on lease and will |:o be retained at full rentals until expire. The company's home of- om page 1 ) fice occupies four and one-half floors in the Americas Building in Rocke- feller Center. It was felt that a mini- mum of two and one-half floors will not be needed after this week. Negotiations by which Empire- Universal may take over RKO Radio selling and distribution in Canada are continuing and if an agrement is reached the six exchanges RKO op- erates in the Dominion would also be closed. Many long-time employes of RKO were among those receiving dismissal notices on Friday. Typical of the lat- ter was Leon Bamberger, with more than 40 years experience in the indus- try in all branches of distribution and sales promotion, exhibitor relations and other executive capacities. He joined RKO in 1932. Severance pay to such veterans and hundreds of other employes eligible to receive it was estimated to amount to more than $1,000,000, although no official statement on the subject was available from the company. Memphis Exchange Closing MEMPHIS, Jan. 27. - RKO will close its exchange here Feb. 8 as a result of the national deal under which Universal-International will take over RKO's distribution, R. V. Reagan branch manager for RKO, has an- nounced. Fred Curd, office manager of RKO, will go to Universal, Dick Settoon, branch manager of Universal, has re- ported. The fate of other RKO em- ployes was not announced. Montague MPAA Membership \ (Continued from page 1) If domestic and foreign matters, I; said. Johnston presented a re- national and local legislative 9|> which concern the industry Reported on foreign matters in j nd, India, Japan and the Philip- M He expressed a hope that the «n matters could be resolved li the next 90 days. Frank Freeman Heard \ Frank Freeman, vice-president of rliount Pictures, appealed to the l;\ board for an annual $50,000 in- M> in contributions by the compa- Sl.-o the Academy of Motion Pic- lArts & Sciences, of which he is H chairman. The companies, ili currently contribute $100,000 Hilly to the Academy, took the It under consideration, the MPAA p sentative said. EVERY DAY ON EVERY CHANNEL BROOKS COSTUMES 3 Wetl 61st St., N.Y.C.-Tel. PL. ?-5800 IN OUR VIEW fdiaZuZd Undergoes Realignment The board of the Motion Picture Association of America, at a meeting held here on Friday, realigned its membership makeup to conform with company executive changes, it was announcd by president Eric Johnston. The MPAA board accepted with regret the resignation of Nicholas M. Schenck, representing Loew's Inc. who has served as a director since Oct. 18, 1927. Elected as new board members to represent Loew's Inc., were Joseph R. Vogel, president, and Benjamin Melniker, vice-president and general counsel, of Loew's Inc. Following Vogel's election, John- ston, with the approval of the board appointed the head of Loew's to serve on the executive committee of the board of directors. The death of Jack Cohn of Colum- bia Pictures brought a new alignment of board representation for that com- pany. A. Schneider, first vice-presi- dent and treasurer of Columbia and continuing member of the MPAA board, was appointed by Johnston, with board approval, to serve on the executive committee of the board of directors. A. Montague, vice-president and general sales manager of Colum- bia, was elected to the MPAA board. ABC-TELEVISION has been quite energetically engaged over a long period, naturally, in promoting the use of the facilities of the net- work by the advertising fraternity on behalf of its sundry clients. Now from the network comes a brochure of striking physical appearance, of eye-catching appeal and laden with informative statistics and like mate- rial quite reasonably calculated to impress the potential user of the net- work. A word of laudation is due Jack Singer and Ridgway Hughes, gentle- men with whom we are personally unfamiliar but whose abilities in the direction of the preparation of what the trade calls "presentations" are ob- viously of the highest order. It is true, naturally enough, that this brochure is concerned to a large ex- tent with the virtues, advantages and superiority of the ABC Television Network, as opposed to other com- petitive facilities. That is all right and proper. But at the same time, the material contained has many ini- tial references to the whole of net- work television, regardless of specific network. The authors of the presentation have come up with a newly minted word. It is "Motimation," which they call the "last word in marketing" and which they define as "the science of creating desire." They compare the word with the well known "automa- tion," defined as the "science of pro- duction." They call it a "vital sales force that transforms TV viewers into doers." They point out the tremendous in- fluence of TV on family life, citing the fact, for example, that the average TV home spends five hours and 26 minutes daily watching TV, more time than is devoted to any other single activity, except sleeping and working. TV, it is also pointed out, permits a company to communicate with the public in a way impossible through any other media. Companies become personalized and humanized through the TV approach. • The one factor, however, which the brochure does not emphasize, for which lack it is not here criticized, is that these measures of impact, of strength and of effect make all the more important television's respon- sibility. That responsibility takes divers forms, but is predicated upon one single basic conception: the pub- lic must never be "let down" by a medium in which it obviously places so much reliance. — Charle? S. Aaronson From THE DAILY Bureau WASHINGTON, Jan. 27.-A Fed- eral Communications Commission de- cision on subscription television has faded again further into the distance. Predicted for March Commission members said they thought it would now be sometime in March before they got around to de- ciding what to do about the contro- versial problem. Previously, they had expected to reach it late this month. Publicity Committee For Emmy Shows Set The Academy of Television Arts and Sciences has formed an advisory Publicity Committee of top men in the field of press and promotion to handle the "Emmy" nominations and awards colorcasts on February 16 and March 16. Appointed to join forces with per- manent Committee members Syd Eiges, NBC Press, Larry Lowenstein, CBS Press, Mike Foster, ABC Press and Hal Davis, Grey Advertising are George Ettinger, CBS, Steve Strass- berg, ABC, Dave Gordon and Don Garrett, of Screen Gems and David O. Alber of David O. Alber Asso- ciates. Plans are Varied Committee plans call for inter- views with nominees and award win- ners, features on Academy Workshop, Library and Forum activities, and production details on the TV Award Spectaculars. 'Rocket' Gets Record National Telefilm Associates has established a new sales record for its "Rocket 86" package of feature motion pictures, Harold Goldman, NTA vice- president in charge of sales has an- nounced. 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United's Reserved Air Freight ( space cleared and held for your shipment on any United flight), frequent schedules, single airbill and door-to-door delivery service all help to speed your shipment and simplify your shipping. Whenever you ship, wherever you ship, call United first! AIR LINES Examples of United's low Air Freight rates per 700 pounds' CHICAGO to CLEVELAND .... $4.78 NEW YORK to DETROIT . . DENVER to OMAHA . . . SEATTLE to LOS ANGELES . PHILADELPHIA to PORTLAND SAN FRANCISCO to BOSTON $5.90 $6.42 $9.80 $24.15 $27.00 " These are the rates for many commodities. They are often lower for larger shipments. Rates shown are for information only, are subject to change, and do not include the 3% federal tax on domestic shipments. For service, information, or free Air Freight booklet, call the nearest United Air Lines Representative or write Cargo Sales Division, United Air Lines, 36 South Wabash Avenue, Chicago 3, Illinois. SHIP FAST. . . SHIP SURE . . . SHIP UNITED MOTION PICTURE DAILY . 81, NO. 20 NEW YORK, U.S.A., TUESDAY, JANUARY 29, 1957 TEN CENTS vention Today ade Policies bad Allied nard Agenda t iy Meeting Is Slated If Drive-in Conclave By RAY GALLO ; :iNNATI, Jan. 28. - Trade I :s, product, selling policies and : 2tion of officers will highlight E'nda of the two - day Allied Association board of directors i ;s to be held at the Terrace Hil- I :el here following conclusion of t drive-in convention here on l irive-in convention convenes at ftherland Hilton Hotel here at morrow. i to the directors meeting, the ( Continued on page 2 ) lean State Drops osed Special Tax Special to THE DAILY I ICO CITY, Jan. 28.-Northern "alifornia, Mexico's youngest s ill not impose a special five I I tax on all motion pictures ex- :e' there after all, it has been i' here. Governor Braulia Mai- lt has wired the National Cine- i; iphic Industry Chamber that (Continued on page 2) line Program for Bicfion Information I ods whereby the Projectionist I'tion Committee of the Society lj on Picture and Television En- e will inform projectionists of 3velopments in the industry 1; p to increase their knowledge I ction techniques were outlined [Continued on page 4) ikmsion To Speed Up 35mm CS Release 'South Pacific' Road Show Restricted to Eight Months By JAMES D. IVERS Road show runs of "South Pacific," third picture in the Todd-AO process and the second to be released by Magna Theatre Corp., will be limited to about eight months and the general release of the picture in 35mm Cinema- Scope will be speeded up, according Stellings Here for Special 10 A Meeting Theatre Owners of America's top executives will hold a "kitchen cabi- net" meeting here this week to formu- late a platform on arbitration, to fur- ther efforts to retain an executive di- rector, and to discuss the industry's business building programs, accord- ing to Ernest Stellings, president, who ( Continued on page 2 ) '57 Film Prospect Good, Financial Survey Finds Noting that "moderate recoveries" already have been made in theatre attendance, Standard & Poor's current analysis of amusement industry pros- pects affecting company securities, reports "better results in the offing." "Production of feature motion pic- (Continued on page 4) J to E. K. (Ted) O'Shea, vice-president of Magna in charge of sales. E n t husiastic about the long runs and high grosses of "Ok- 1 a h o m a!", O'Shea never- theless believes it would be better for the picture and for theatre business generally if the general release is made more quickly so as to cash in on the interest in the picture while it is at its peak. In support of this theory he cited the fact that "Oklahoma!" in the closing week of almost every run climbed to a gross almost equal to its opening week total. The picture, in a little over 14 months, has played (Continued on page 3) E. K. O'Shea Texas Drive-In Exhibitor Notifies Loew's He Will Seek Nomination for Directorship Jack A. Farr, owner of two Texas drive-in theatres and a stockholder in Loew's Inc., has notified the latter that he intends to place his name in nomination for a company directorship and seek stockholder support at the annual meeting here on Feb. 28. In a letter addressed to Irving H. Greenfield, Loew's secretary, Fair writes: "As a stockholder in Loew's I wish to place my name as a nominee in the election to the board of directors of the company. If I am elected, I will expect the remuneration of $1.00 per year, plus traveling expenses. I am asking all stockholders who will vote in my favor to mail their proxy to me and I will attend said meeting with proxies in hand." Farr said that his intention has been filed with the Securities and Exchange Commission and that he has notified Wall Street sources and the press of them also. The exhibitor owns the Trail Drive-in Theatre in Houston and the Skyway Drive-in Theatre in Bryan, Tex. According to Greenfield, Fair's letter was not received as of late yesterday afternoon. Loew's management and a stockholder faction represented by Joseph Tom- linson recently agreed on a 13-man board of directors which will be submitted to the annual meeting. The slate reportedly has the backing of most large stockholders of the company. For 53 Weeks Univ. Annual Earnings Are $3,993,146 Amount to $4.06 Per on 927,254 Stock Shares Consolidated net earnings of Uni- versal Pictures Co., Inc., for the year (53 weeks) ended November 3, 1956, were $3,993,146, it was reported yes- terday in the company's annual re- port to stockholders. This amount was after provision of $2,880,000 for Federal taxes on income and compares with consolidated net earnings for the preceding year ( 52 weeks ) to October 29, 1955, of $4,018,625, after provi- sion of $3,960,000 for Federal taxes on income. After dividends on the preferred stock, consolidated net earnings in the 1956 period amounted to $4.06 per share on the 927,254 shares of com- ( Continued on page 4) Uncertain Future Faces North Central Allied Special to THE DAILY MINNEAPOLIS, Jan. 28. - Film Row here is speculating whether or not North Central Allied, traditionally one of the staunchest supporters of national Allied States, will be able to survive the internal differences which have some members meeting individ- ually in "rump" groups; others with- holding dues payments and the organ- ization itself suspending dues to na- tional Allied until the local convention ( Continued on page 2 ) Academy Foreign-Film Nominations on Feb. 4 From THE DAILY Bureau HOLLYWOOD, Jan. 28-Foreign- language films nominated for Academy Award, by a special foreign - lan- guage film committee appointed by the Academy governors, will be an- nounced on Feb. 4, two weeks before complete nominations are to be an- nounced, the Academy disclosed to- day. The committee will have viewed (Continued on page 4) Motion Picture Daily Tuesday, January 29, IS PERSONAL MENTION GEORGE P. SKOURAS, president of Magna Theatre Corp., and Raymond V. Wemple, vice-president of United Artists Theatre Circuit, left here hy plane last night for Rome to attend the European premiere there on Thursday of "Oklahoma!". • Jerry Pickman, Paramount Film Distributing Corp., vice-president, is in Boston today from New York. • Roger H. Lewis, United Artists na- tional director of advertising-publicity, has returned to New York following a series of regional conferences. • Arthur Israel, Paramount Pictures assistant secretary, is in Hollywood from New York. • A. W. Schwalberg, -president of Artists-Producers Associates, is in Cin- cinnati, from New York. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, and Bernard Levy, his as- sistant, are in Detroit from New York. • George Schur, Paramount branch operations executive, will leave New York by plane today for Milwaukee. • Belita will return to London today from New York via B.O.A.C. Allied Board Agenda Set Stellings Her< North Central Allied {Continued from page 1) in April decides whether the organiza- tion will continue as an Allied mem- ber. Presumably the same convention will decide whether NCA is to con- tinue in existence. National Allied lost another of its oldest regional organiza- tions several months ago when Eastern Pennsylvania Allied went out of exist- ence. Benjamin Berger, president of NCA for the past 11 years, has iefused to continue in the post. However, he is urging the organization not to dis- band, saying he will continue to sup- port any new administration that is chosen, even if NCA withdraws from Allied. The organizational difficulties stem- med from non-payment of dues by many theatres; dissatisfaction with Berger's "fire-eating" policies, and al- leged declining value of the organiza- tion to city theatre owners under cur- rent economic conditions. ' Stanley Kane is executive secretary of NCA. ( Continued Emergency Defense Committee will meet. This conclave is scheduled for Thursday morning and will be presid- ed over by chairman Jack Kirsch. The Allied board is composed of Nathan Yamins, Norman Bialek, Irv- ing Dollinger, C. Elmer Nolte, Morris Finkel, Horace Adams, Roy Kalver, A. N. Beezley, Abe Berenson, Kirsch, S. J. Goldberg, Leo F. Wolcott, Rube Shor, president, Benjamin Berger, H. A. Cole, Beverly Miller, A. B. Jefferis, D. F. Blissard, B. J. McKenna and Abram F. Myers, board chairman and general counsel. It will appoint a nominating committee to select a slate of officers for the coming term. The board and new officers will ap- point or re-appoint other standing committees during the two-day meet- ine. Among the candidates for the Allied presidency, as successor to Shor, are such exhibition leaders as Beren- son, Kalver, Adams and Julius Gor- don, secretary. Arbitration to Be Discussed Among the topics on the agenda of the board meeting are arbitration and joint cooperation with Theatre Owners of America in addition to a number of items put over from the Allied conven- tion in Dallas in November. Following the Dallas meeting, Shor named Myers, Berenson and himself as the group's committee on arbitration. However, since last November, the committee's progress in formulating a platform has been slow, and they have not as yet sat down with TOA from page 1 ) to combine efforts on arbitration. Other matters which the board will take up include the retention of a pub- lic relations counsel, which has been investigated by Sidney Stern, presi- dent of Allied Theatre Owners of New Jersey; the selection of a 1957 conven- tion city; meetings with distributors on sales policies, print shortages and clearances between theatre and televi- sion films; the Tudor Pictures produc- tion plans which call for exhibitors to buy the product on a "play or pay" basis, urging TOA to appoint a succes- sor to the late Alfred Starr as co- chairman of the Committee Against Pay-As- You-See Television, and meet- ings with Council of Motion Picture Organizations' officials concerning a re- affiliation. Ten on the Committee The Allied nomination committee consists of chairman Trueman T. Rembusch, Nathan Yamins, Berger, Adams, Nolte, Miller, Blissard, Jef- feris, McKenna, and Leo Wolcott. The finance committee consists of chairman Finkel, Dollinger, Kirsch, Gordon, Kalver, Berenson, Goldberg, Milton London, E. L. Ornstein, and Neil Beezley. The caravan committee consists of Leo T. Jones, Rembusch, Fred Harpst and Elmer Huhnke. The COMPO representation group, depen- dent on whether Allied resumes its charter membership, consists of Ber- enson, Berger, Cole, Leon Back, Rem- busch, Wilbur Snaper, Yamins and Ben Marcus. Lapidus Will Preside At WB Meet Today PHILADELPHIA, Jan. 28. -Jules Lapidus, Warner Bros. Eastern and Canadian division sales manager, will preside over a two-day sales confer- ence of the company's key distribution personnel of the Eastern and Central districts beginning tomorrow, at the Warwick Hotel here. The conference follows last week's meeting of the company s district managers held by general sales manager Roy Haines at the Warner home office. Home office executives attending include general sales manager Roy Haines; Norman H. Moray, short sub- jects sales manager; Larry Leshansky, supervisor of exchanges, and Robert A. McGuire, auditor of exchanges. Dismiss Anti-Trust Suit Of Symphony Theatre An anti-trust suit involving more than a million dollars filed here by Westway Theatres, Inc., operators of the Symphony Theatre in upper Man- hattan, against Twentieth Century-Fox was dismissed yesterday by Federal Judge Solomon. The suit had charged that after the plaintiff took over the theatre Fox had refused to give it first- run availability in that neighborhood. In the meantime, action was taken yesterday in a second anti-trust suit filed by Westway against RKO Thea- tres and Skouras Theatres, asking damages of $1,500,000. Judge Pal- miere yesterday ruled that unless the plaintiff served answer to interroga- tories of the defendants by Feb. 1, the action will also be dismissed. Greenthal Signed The Monroe Greenthal Agency has been appointed to handle advertising campaigns for three forthcoming Walt Disney feature productions, scheduled for release by Buena Vista during 1957. The films are "Johnny Tremain, ' "Perri" and "Old Yell'er." 'Gun' Saturation Set Universal-International's "Gun for a Coward," starring Fred MacMurray and Jeffrey Hunter, will have a series of territorial saturation openings out of the Atlanta, Charlotte, Jacksonville and Memphis exchanges starting at the Atlanta Paramount tomorrow. ( Continued from page 1 ) i arrived here yesterday from Cm lotte, N. C. Stellings, who plans to be in N1' York for the week, said he proposes! meet with "some distributors" to c cuss industry affairs and to take "personal business." He said that " TOA executives with whom he v meet include Walter Reade, Jr., j bert M. Pickus, George Kerasoi Herman M. Levy and Joseph G. ; term an. Pleased by 'Sweeps' Progress The TOA president said he plani to attend the joint industry bush* building meeting at the Park Sheral Hotel here last night. He expres; "deep satisfaction" that the machim is in work to launch the Acadei Awards Sweepstakes within the n/jj few weeks and said he hopes that otl! facets of the business building p; gram will start moving very soon, Stellings said he proposes to hola press meeting later this week, said that he will talk with Levy al Reade about their search for an exeii tive director and "will closely watc| the meeting of Allied States Assou tion in Cincinnati this week in regM to any action on arbitration. Mexican Tax ( Continued from page 1 ) the levy will not be enforced but tj a tax will be placed on ambulat; 16mm theatres in the Tiajuana aiji The proposed general tax II caused distributors to suspend send; their films to the region. It would hi] -applied to theatres of all tyj ■through the states. NEW YORK THEATRE i — RADIO CITY MUSIG HALL-! Rockefeller Center JENNIFER JONES • JOHN GIELGUD "THE BARRETTS OFWIMPOLE STREET" in CinemaScope and METROCOLOR An M-G-M Picture and SPECTACULAR STAGE PRESENTATION FILM SERVICE CENTER • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACIl/T/ES MO VI E LAB BUILDING 619 W. 54-th St., New York 1 JUdson 6-0367 pw ?f , v Qu.gley Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stel Fd?to°r Te^nW HOllTwoon y'VuV^f^^^1?"^0^^- T^^0?, Manager; Hollywood Bureau, Yucca-Vine Building Samuel D Bern , Manager; William^. We*, ™^ift*rC Fdilnr- Wn1^gP ' 'Vt A- §A-tn' ^at,onal Press Pur- Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W 2, Hope Williams | nup, Manager, Peter Burn up, Editor, William Pay, News Editor Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, SS OuTrfe PrSnt- MaHdn 'oufrieV f?* vTeTZ'J^' Th° Sixth Avenue, Rockefeller Cnter New York 20, Telephone Circle 7-3100. Cable address: Quigpubco, New York. Ma|i Bette ^Theatres and Better Re reshmenr' M r I ^Z ' ^ Ir Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Her!; S£ S Mv M the big ones on the battle line, and who was personal friend and ofessional associate of director Ford and star Wayne in his Hollywood reer. Working with this intimate story material, Director Ford, who 'ought Wead to Hollywood to write pictures-Test Pilot," "They Were spendable," "Ceiling Zero," others-and Actor Wayne, who plays Wead ' the picture, have achieved a fine production. It is sure to earn great losses. f Going along with Wayne as the central character is Dan Dailev, as i service buddv whose' encouragement sustains Wead through long ispitalization, a role most people are likely to consider Dailey's all-time :st. Maureen O'Hara, as the wife he sends away when he believes mself facing permanent invalidism, gives a warm and credible por- Liyal in the relatively small space allotted to her in the by-no-means [nventional Frank Fenton-William Wister Haines screenplay. Dailey id Miss O'Hara are co-starred with Wayne in the billing, properly and > doubt profitably as concerns attendance totals. But Ward Bond, brtraying a Hollywood producer named Dodge in the cast of char- ters' but who was Ford in historical fact, Edmund Lowe, Henry ''Neill, Sig Ruman, Ken Curtis and Barry Kelley, among others, con- 'ibute abundantly to a big-scale presentation of a large-scale subject. | Producer Charles Schnee, a past master of the art of combining the ,vpact of the massive (in this case sea battles, for instance) with the bpeal of emotional intimacies (unexpected homecoming of a seaman :'. children who have known him only as a figure in a newsreel) in a f anner that betters both, has given full scope to action and to humor 1 this Metrocolor composition. His picture opens on a sequence of dare- f?viltry, with Wayne stunting a plane against orders, and proceeds at brisk pace until family tragedy stops it dead. ! Then it picks up slowly, gaining momentum and elaborating central Laracterizations, and is stopped again when Wayne, in a fall down- jairs, is paralyzed from the neck down. It picks up again, more slowly, iiore' firmly, as he fights to recover physical control, and comes to ' ashing climax on the embattled aircraft carrier to whose command he las been recalled. It is an outstanding example of dramatic construction, funning time, 111 minutes. General classification. For February release. William R. Weaver compassionate, disciplined, soldierly and essentially noble spirit. Aldo Ray is the sergeant who is trying to get his shell-shocked colonel, Robert Keith, to a hospital behind the lines. Ray conveys with feeling and truth the dog-like, duty-bound, father-son devotion of an NCO to his superior, and here shows himself, as he has in the past, a performer of stature. Phil Pine, Vic Morrow, Nehemiah Persoff, James. Edwards, Al Q. Jones, Race Gentry, Scott Marlowe and others, offer sincere, starkly-etched portraits of soldiers in various stages of reaction to the horrors of Korean fighting. Sidney Harmon produced. The evident craftsmanship and warm sincerity of Yordan's screenplay, the fine musical effects of Elmer Bernstein, and Ernest Haller's sharply- etched photographic nuances are other prime assets. Running time, 104 minutes. General classification. For February release. Lawrence J. Quirk Men in War United Artists The Happy Road M-G-M Hollywood, Jan. 28 Gene Kelly dances nary a step in this unique production, but as producer, director and principal star he has given it full benefit of his long and successful experience in the art of entertaining. The picture is artistic in the substantial sense of the word that means the direct op- posite of art-y. There can be no question of its economic destiny in the art theatres, if that type of distribution is favored for it, and it might very well prove highly successful in the volume-patronage houses also. Produced in France, from a screenplay by Arthur Julian, Joseph Morhaim and Harry Kurnitz, based on a story by Arthur Julian and Morhaim, the picture traces the amusing journey of a small boy and girl who run away from a boarding school and make their way to Paris. The boy, played by Bobby Clark, is seen as the young son of Kelly, an American business 'man setting up shop in Paris, and the girl, played by Brigitte Fossey, portrays the child of Barbara Laage, a young widow en route to Monte Carlo and marriage with a man who doesn't appear in the picture. A dozen amusing incidents delay the children on their journey, the parents in their finding of the children, and the getting together of the four of them, in the happy ending. The high point may prove to be the turning out of the British Army in full force by a commandant, lam- pooned handsomely by Michael Redgrave, to locate the runaway chil- dren. But there are many high points in the script. Running time, 99 minutes. General classification. Release date, not set. b W. R. W. The Big Boodle United Artists {'here is much that is reminiscent but also a great deal that is fresh, provocative and sharply observed in this expert recounting of the quiet j errors and tribulations' of an isolated infantry platoon in Korea in 1950. )ut of contact with battalion headquarters and in cautious retreat, the aliant little band led bv its lieutenant, Robert Ryan, encounters snipers, ! vines, North Korean machine-gun nests. Above all, they must live with {'heir own fears, their longings for home and girl. And they learn the Lard way the disciplines, and the consolations, of camaraderie; team- work and tolerance of each other's foibles; compassion and faith. While the emphasis here is on action to a generous degree, Security Pictures, releasing through United Artists, has let stars Ryan and Aldo lay, screen writer Philip Yordan and director Anthony Mann have bretty much their own way in their earnest individual attempts to in- ect artistry and psychological insights into a film that is obviously aimed lit "succes d'estime" rather than popular values. They have pretty well managed to please both audience categories, 10 mean feat these days, and there is much suspense and action com- bined with sensitive insight and sound character study. Ryan gives ivhat well may be his best screen performance as the hard-bitten lieu- tenant whose crocodile hide and brusque, authoritative manner hide a Hollywood, Jan. 28 Produced in Havana, and with a story intimately concerned with that Cuban citv, this melodrama starring Errol Flynn, with Pedro Armendariz Rossana Rory and Gia Scala in principal support, owes much to its setting The extremely involved screenplay by Jo Eisenger, from a novel by Robert Sylvester, keeps Flynn and the others moving from one in- trinsically interesting Havana point-of-interest to another. Produced by Lewis Blumberg and directed by Richard Wilson, the picture opens with Flynn, black-jack dealer at a Havana casino, finding himself in possession of counterfeit currency which he knows was given him by Miss Rorv, whom he follows outside and confronts with the fact. He demands she pay off with genuine currency instead, which she re- fuses to do, denying the money is counterfeit. Shortly afterward he is waylaid by sluggers who leave him uncon- scious and shortly after that he is placed under arrest by Armendariz, local police chief,' who charges him with acting for a counterfeit ring. From this interesting beginning the script takes off in several directions, opening many avenues of investigation and suspicion, and covering a wide variety of places in Havana. Lee Garmes' long-experienced camera makes excellent capital of the city which ought to have a bigger tourist trade as a result. Running time, 83 minutes. General classification. For January release. W. R. W. Class of Service This is a full-race jcgram or Cable- de- WESTERN UNION 1220 The filing time shown in the date line on telegralt ARSH ALL. PRESIDENT SYMBOLS DL=Day Lctler NL=Ni«l it Letter LT=lnt'l LctterTclcprunt VLT^Intl Victory Ltr. int ol origin. Time of receipt is STANDARD TIME at point of destination 0B238 0 NA623 LONG DL PD=BZ NEW YORK NY JAN 11 524PME= HAROLD HECHT , HECHT HILL LANCASTER= 202 NORTH CANON DR BEVERLY HILLS CALIF= DELIGHTED AND THRILLED CONFIRM MY TELEPHONE CONVERSATION WITH YOU YESTERDAY WHEREIN I TOLD YOU OF THE TREMENDOUS SUCCESS "TRAPEZE" IS HAVING IN ITS GENERAL FOREIGN RELEASE THROUGHOUT THE WORLD. IT HAS ESTABLISHED ALL TIME RECORDS IN THE THEATRES WHERE IT IS PLAYING IN THE FOLLOWING CITIES SAN JOSE COLON PANAMA CITY SINGAPORE MEXICO CITY MANILA VIENNA BOMBAY CALCUTTA MADRID BARCELONA ^SAN JUAN DJAKARTA OSLO ATHENS BEYROUTH ANTWERP BRUSSELS STOCKHOLM AND MANY OTHER SPOTS LIKEWISE IT HAS SET ALLTIME UA THEATRE RECORDS IN CARACAS HELSINKI PORT OF SPAIN BERLIN DUSSELDORF FRANKFURT AND AMSTERDAM I AM CONFIDENT THAT THE SEVEN MILLION DOLLAR FIGURE WHICH I GAVE YOU BEFORE I WENT TO EUROPE IS SOUND AND THAT WE WILL ACHIEVE THIS GROSS AGAIN MY SINCEREST CONGRATULATIONS TO BURT JIM AND YOURSELF SINCERELY; ^ARNOLD PICKER= Designed by Hal Tritel MOTION PICTURE DAILY 81, NO. 21 NEW YORK, U.S.A., WEDNESDAY, JANUARY 30, 1957 TEN CENTS uras Optimistic SpOHSOr BuyS lndustry Committee Reports nta Network Accord Reached On ivisions Big 50,000,000 th-FoxGross ison Says Business muary Jumps 22% ntieth Century-Fox, in the not | distant future, will be doing an gross business approaching ,150,000,- ark, Spy- Skouras, ?nt, an- jd yester- i an opti- tone fol- ; his re- i from a ny sales iig in Chi- iras in de- ,g 1957 as Spyros Skouras ir of des- ir the Sim ry," also outlined the company's ution schedule of more than 50 (Continued on page 2) Winger Expects r of Problems Special to THE DAILY ICINNATI, Jan. 29.-Albert E. iger, market analyst, today ac- the motion picture industry "by irge" of going "out of its way st full use of research and anal- ind of a "reluctance to substi- [icts for hunches." iking before the Allied Drive- (Continued on page 2) By LESTER DINOFF The Warner-Lambert Pharmaceuti- cal Co. has concluded a multi-million dollar agreement with the NTA Film Network for sponsorship of one hour of time weekly over the 128 station affiliates, it was announced here yes- terday by Ely A. Landau, president of National Telefilm Associates, Inc., the parent company. Landau said that the contract calls for Warner-Lambert to sponsor one hour weekly of feature films over the 128 stations for a firm 39 weeks starting April 1, 1957, with options running through 1959. The exercise of all options by War- (Continued on page 6) B'nai B'rith to Honor DeMille at Luncheon Cecil B. DeMille will be honored at a special luncheon to be tendered by the national administrative com- mittee of B'nai B'rith at the Hotel As- tor in New York Monday, Feb. 25. New York's Cinema Lodge of B'nai B'rith will be host at the affair, which will honor the famed film-maker for his production of "The Ten Com- mandments." Philip M. Klutznick, president of B'nai B'rith, will present DeMille with a special statuette of Moses. 3 Promotion Plans Has Financing Proposal to Use $50,000 Fund; Committees Prepare For Action The industry's joint planning committee on business building has been pre- sented with a proposal whereby an escrow fund of over $50,000 in rentals accumulated from distribution of 1950-51 institutional short subjects would be utilized in launching the Academy Brotherhood Week Kits Prepared Distribution begins this week of 19,300 Brotherhood Week campaign books and promotion kits to virtually every exhibitor in the country, as well as all exchange offices in 33 cities, it was announced yesterday by Wil- liam J. Heineman and Spyros S. Skou- ras, Jr., national co-chairmen of the 1957 Brotherhood Drive. The brochures, prepared by Jonas Arnold, brotherhood special promo- tion chairman, are being serviced to theatre owners, managers and ex- change officials by National Screen Service. Highlight of the Brotherhood Week (Continued on page 2) Awards Sweepstakes and other box office building projects, it was learned, yesterday. The disposition of the more than $50,000 fund was discussed at the recent board of directors meeting of the Motion Picture Association of America and presented to the joint planning committee by an MPAA representative. The committee has been meeting; at regular intervals to discuss the merger of the business building pro- grams proposed by the Council of Motion Picture Organizations-Theatre (Continued on page 6) leleuisiof! CBS-TV Initiates Own TV-Film Production With Three features Starting on Monday From THE DAILY Bureau HOLLYWOOD, Jan. 29-CBS-TV is initiating its own television feature film production plans with three features slated to go before the cameras on a consecutive shooting schedule starting on Feb. 4. Earmarked for "Play- house 90" programs, the films will augment the "outside" commitment made with Screen Gems for eight films scheduled to appear every fourth week on this show, it was revealed by Alfred Scalpone, CBS vice-president in charge network programs here. Ralph Levy will produce-direct the first film, "Lone Woman," starring Kathrvn Grayson, Scott Brady and Vincent Price. Helen Hayes will star in the second, "Carbine Webb and Four Sisters" with Ralph Meeker, Katy Jurado and Janice Rule. Errol Flynn, Ann Sheridan, John Ireland and Julie London make up top line cast for "Without Incident," third in the group, to be produced by Charles Marquis Warren. M. Goodman Columbia Foreign Sales Manager Morris Goodman has been named sales manager of Columbia Pictures International C°rP- by Lacy W. Kast- ner, president of the Columbia foreign distribu- tion subsidiary- Since late in 1955, Goodman has been Kast- ner's aide in sales and dis- tribution, with his headquar- ters in the home office. A former president of Re- public Interna- has been with Morris Goodman tional, Goodman (Continued on page 2) coUr All PATH r On EVERY FILM NEED: IN B& W OR COLOR Speed, Quality and Service at Low Cost • Specializing in 35mm Color ~4- ■ Developing • Dailies • 16mm Color LABORATORIES, INC. Prints - Precision Optical* • Title* MEW YORK AND^OiLYWOOD Stand Work Motion Picture Daily Wednesday, January 30, ] \ PERSONAL MENTION HOWARD DIETZ, M-G-M vice- president, arrived in Hollywood yesterday from New York. • Ned S. Seckler, RKO Radio super- visor for the Far East, will return to his Tokyo headquarters today follow- ing conferences at the home offices here. Al Fitter, United Artists Western division manager, will leave here to- day for Chicago. • W. K. "Ted" O'Shea, vice - presi- dent of Magna Theatre Corp., has be- come a grandfather for the sixth time with the birth of a daughter— to be named Halle, Jr.-to Mrs. Ted O'Shea, Jr., of Ruffalo. • Helen Morgan, publicist, will leave here today via B.O.A.C. for Ku- wait, in the Persian Gulf area. • Ben Lorber, insurance manager for Universal Pictures, has been elected president of the Jewish Community Council of Perth Amboy, N. J. • William T. Orr, executive pro- ducer for Warner Brothers television films, has returned to the Burbank studios following a week of confer- ences here. Brotherhood Week (Continued from page 1) effort will be a membership fund- raising drive covering theatre patrons, exhibitors, distributors, exchange staffs, salesmen, bookers, theatre per- sonnel and vendors dealing with dis- tributors and exhibitors. Brotherhood Week will be ob- served February 17-24 and each participating theatre will designate a single day as collection , day. The solicitation of contributions is being backed by a special Brotherhood newsreel starring Ed Sullivan. The publicity phase of the drive is being directed by Sidney Newman and Al- fred H. Tamarin, national publicity co-chairmen. 'Giant' Opens on Circuit "Giant," George Stevens produc- tion from the novel by Edna Ferber, for Warner Bros., opens today in ap- proximately 80 theatres in the Greater New York area, including Manhattan, Bronx, Westchester County, Brooklyn and Queens. Picture will run in all houses for 11 days. Skouras Sees 'Greatest Era 9 (Continued pictures, "the largest number by any company since 1940." These pictures, drawing their pro- duction talents from Hollywood's best, "will see the 20th Century-Fox star at its zenith and give an impressive ar- ray of quality production to the na- tion's theatres and their audiences. We have not the time to stand still. Our company is seeking out and will con- tinue to search for talent and proper- ties which will be instrumental in maintaining the highest entertainment standards." The 20th-Fox head declared, "Our doors are open and we welcome top- flight craftsmen and independent pro- ducers who have good ideas and can make quality box office films." Indica- tive of the company's open door policy is a recent agreement with Regal Films for the production of 25 pic- tures which Fox is releasing. Skouras also threw his support be- hind a renewed industry drive to re- open theatres and for the revival of from page 1 ) business in small towns and subse- quent run situations, noting that "the impetus created by the production of many fine motion pictures coupled with the programming of old motion pictures on television is creating a steadily growing desire on the part of the public to see new and exciting motion pictures at theatres." This trend, 20th's general sales man- ager Alex Harrison said, has resulted in a 22 per cent increase in business in the first four weeks of January as compared to the same period last year. Skouras added, "We are making every effort to insure that this upsurge will continue and increase. To do this, we are marshalling our resources and are spending huge sums to de- velop new artists and techniques. We are working around the clock to meet the needs of these changing times. Only by these concerted efforts can motion pictures surge forward towards the greatest era of prosperity in its his- tory." Sindlinger (Continued from page 1) In Convention at the Netherland-Hil- ton Hotel here, Sindlinger, also said that "1957 is the year where the eco- nomics will force a separation of the boys from the men in the industry." Television if properly used can be an excellent stimulus, he said, adding that it is serving as one right now in presenting old motion picture product. He said that the desire to go to mo- tion pictures and see the new top quality product is brought about by the public's appetite being whetted by the old films on television. Sindlinger urged the exhibitors to operate on the principal that proper analysis inspires and generates creativ- ity and sharp showmanship. "Some of the boys may desire to continue to fly in the motion picture industry through their seat-of-the-pants feel and from their experience of another age. We have been around long enough to know that facts and figures aid one to feel with," he said. Weather Delays Many Drive-in Meet Visitors Special to THE DAILY CINCINNATI, Jan. 29.-Many ex- hibitors were late in arriving at the Netherland Hilton Hotel here today for the opening of the Allied Drive- in Theatre Owners convention be- cause of adverse weather which grounded planes and made driving hazardous. However, attendance for the open- ing day was good and is expected to increase tomorrow. The convention and trade show continue through Thursday. All trade show exhibit space has been sold. Pepsi Cola will be host to the conventioneers tomor- row night and Coca Cola at the clos- ing banquet Thursday. The local Variety Club is having open house for the visitors. Pennsylvania Senate Gets Censorship Bill HARRISBURG, Pa., Jan. 29.-Five Senate Democrats have introduced legislation to re-establish film censor- ship in Pennsylvania. The bill, Sen- ate Bill 67, is almost identical to one introduced in the waning days of the state legislature last year. Governor Leader has publicly called for re- establishment of censorship in the state. Goodman Named (Continued from page 1) Columbia for the past 8 years. After a special assignment with the Motion Picture Export Association, he joined Columbia in 1949, serving first in New York and then in the Paris office of the company, where he was Continental sales manager, until his return to the home office in New York a little over a year ago. Johnston on 'Today9 Eric Johnston, president of the Mo- tion Picture Association of America, will make a guest appearance on Dave Garroway's NBC-TV show, "Today," today. Johnston will discuss the Mid- dle East situation. FCC Report oj TV Due Mar. 1 From, THE DAILY Bureau WASHINGTON, Jan. 29.-The nate Commerce committee schedi' hearings March 5 to get a report fj \ the Federal Communications Comi!;. sion on its progress in solving m; television problems. The committee will particularly! j. quire on progress on allocation pn . lems, but will likely also want to ki j what's happening on the TV netw,.; inquiry, toll television and other pe ij ing matters. Meanwhile, committee staff mm bers continued work on three rep j which the committee hopes to is] on its last year's television hearii , I Shov* place of the East FOR YOUR SCREENINGS • Three Channel interlock projection • 16, JWz & 35 mm tape interlock • 16 mm interlock projection CUTTING & STORAGE ROOMS FLY B O A ARISTOCRAT OF THE AIR Direct New York * London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave.. New York 17. N. Y.. tel. MU 7-8900 If WON'T TAKE A FULL PAGE AD TO TELL YOU 630 Ninth Ave. NEW YORK, 1327 S. Wabash CHICAGO MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Sie Photo Editor; Herbert V: Fecke, Advertising - Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wesr Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams 1 nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, M days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Msg Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture HeiP Better Theatres and Better Refreshment Merchandising, each published 13 times a -year as a section of Motion Picture Herald; Television Today, published daily as a partp Motion. Picture Daily, _ Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 193'8, at the Post Office at New York, N. Y., under the aco March 3, 187-9. Subscnption rates per year, $6 in the Americas and $12 foreign; single. copies, 10c. I ;dnesday, January 30, 1957 Motion Picture Daily CTA Elects Uumenfeld Special to THE DAILY I JAN FRANCISCO, Jan. 29. - Abe :'imenfeld was re-elected president ^Northern California Theatre Asso- : don following a meeting of the ex- ! itor group's board of directors here ■' ently. i)ther officers elected were Roy '. )per, first vice-president; William I Thedford, second vice-president; , lliam Elder, secretary-treasurer; juries M. Thall, executive secretary, i'l Hulda McGinn, for public rela- f is. [The board of directors for NCTA I composed of Irving Ackerman, ark Ailing, Blumenfeld, David J. ijton, Robert Broadbent, Cooper, I Dibble, Elder, L. S. Hamm, H. V. |"vey, Ben Levin, Irving M. Levin, II W. Long, Marshall Naify, Henry liser, John Parsons, Homer I. Teg- ger and Thedford. iveepstakes Pressbook (kayed, Says Compo )ummy and advance proofs of the li demy Award Sweepstakes press- Ik have been approved by the Jdemy of Motion Pictures Arts and l|:nces, it was announced yesterday >i the Council of Motion Picture Or- ;l izations. uOMPO expects to get the press- > k into the hands of 17,000 exhibi- . John Barrymore. Some of her ear- lj films were "Bobbed Hair," "Man 1 the Box," "Wet Paint," "Don |n," "In Old Kentucky," "Good lie Charley," "The Fortune Hunt- ! ' "The Circus Kid," "The Midnight |j" and "Lights of New York." 1; was married and divorced four lies, M\ daughter, Deirdre, and her phr, Dolores, survive. fynsor Law Readied PROVIDENCE, R. I., Jan. 29.-An finance for the licensing and cen- s ing of motion pictures has been in- tfiuced in the city council here with t backing of the city administration. I'vould empower the City Bureau of I enses to refuse a license for a pub- 1 show on grounds of immorality, in- oency, profanity or obscenity, and I uld provide an appeal to the city ( incil committee on licenses. Formato to Succeed Berger in MGM Post The retirement of Rudolph Berger, MGM's southern division sales man- ager, and the appointment of Louis Formato to succeed him in late Feb- ruary was announced yesterday by Charles M. Reagan, vice-president and general sales manager of Loew's, Inc. Berger has been associated with the company since February, 1924, first as Washington branch manager, then dis- trict manager and southern division manager. He has been in his current position since May, 1945. Mr. Formato was formerly asso- ciated with Warner Theatres in Phila- delphia and joined Loew's as a sales- man in that city, February, 1941. He was promoted to branch manager in April, 1944, and to district manager, August, 1954. Mr. Reagan, commenting on Mr. Berger's long service with MGM, said, "His has been a successful career, dis- tinguished by a personality which won friends for both himself and his com- pany. He retires with the best wishes of his MGM associates for many years of health and happiness." Artists-Producers Signs N.F.S. For Handling All releases from Artists-Producers Associates will be handled physically in exchange centers by National Film Service, according to a joint an- nouncement by A. M. Schwalberg, president of Artists-Producers and James P. Clark, president of National Film Service. Artists-Producers pre- sently has three pictures ready for release, plus "The Big Fun Carnival" a series of 12 90-minute variety shows aimed at children's shows. Commenting on the new arrange- ment, Mr. Clark said, "Al Schwalberg, as vice-president in charge of opera- tions for Warner Bros., rented us our first exchange quarters, including vaults, in Philadelphia, in 1931. . . ." Mr. Schwalberg said, "I have known Jim Clark, Chet Ross and their as- sociates for as long as I have been in this business. . . , The more cus- tomers N.F.S. has, the lower my costs." Gilbert Sets New Firm HOLLYWOOD, Jan. 29-Herschel Burke Gilbert has announced the for- mation of an independent producing company bearing his name, and named the first two pictures he will produce. "The Hot and the Cool," from the novel of the same name, will start in July, and "Whistling Shadow," from the book by Mabel Seeley, starts in November. Gilbert is negotiating United Artists release for six features. S-W Dividend Set The board of directors of Stanley Warner Corporation has declared a dividend of 25 cents per share on the common stock payable Feb. 21, 1957, to stockholders of record Feb. 8, 1957. Loew's Board Aspirant Is Two-Share Owner Jack A. Fair, Texas drive-in theatre owner who has announced that he will seek nomination to the Loew's, Inc. board of directors and will solicit stockholder support for his election at the Feb. 28 annual meeting, is the owner of record of two shares of Loew's stock, company sources said yesterday. The current market price is around $20 per share. The Loew's spokesman said it is not known whether Farr owns stock registered in any other name than his own. Farr's letter to Irving H. Green- field was not received as of yesterday, according to the Loew's secretary nor was any filing on record at the Se- curities and Exchange Commission of- fices here. MGM-TV Forms Film Commercial Dept. Loew's, Inc., has formed a commer- cial and industrial film department as a part of its television activities, it was announced here yesterday by Charles C. (Bud) Barry, vice-president in charge of television. Barry said that Virgil E. Ellsworth, former president of Mercury Interna- tional Pictures, Inc., has been appoint- ed head of the new department, effec- tive immediately. M-G-M's new commercial unit will utilize the studio's complete physical facilities, including lab, will offer to advertisers the same quality of produc- tion as the studio's feature and short subject films, he said. M-G-M's com- mercial films will be produced in color as well as black-and-white, and in ad- dition to live action, will include the full facilities of the studo's animation department. Barry plans to leave here at the weekend for Hollywood following the conclusion of his M-G-M TV sales staff meeting. 'Spirit of St. Louis' to Open at Music Hall "The Spirit of St. Louis," the Le- land Hayward-Billy Wilder production for Warner Bros, starring James Stewart as Charles A. Lindbergh, will have its world premiere engagement at Radio City Music Hall following "The Wings of Eagles," it was announced today by Russell V. Downing, presi- dent of the world-famous showplace, and Benjamin Kalmenson, executive vice-president of Warner Bros. Harry Harris, 51 PITTSBURGH, Jan. 29 - Requiem mass will be sung tomorrow in St. Paul's Cathedral here for Harry Da- vis Harris, 51, of the Pittsburgh the- atrical family, who died last Friday in Edmonton, Alberta. He was doing advance publicity for "Ice Capades." He was a director of the local Harris Amusement Co., and a son of the late Sen. John P. Harris, theatrical pioneer in Pennsylvania. . . . HEWS iMinmr Settle Milford Suit The anti-trust case of the Ideal The- atre, Milford, Mass., vs. the major distributors was settled out of court late last week by Judge Charles E. Wyzanski of the U.S. District Court in Boston for an undisclosed sum of money. The case was filed in 1951 by Leon Task, owner of the Ideal Thea- tre, who asked for damages, claiming the distributors "refused (him) first run product and demanded excessive clearance in second-run product." ■ Plan French Film Show Plans have been completed in Paris, France, for the opening at the Muse- um of Modern Art in New York next April of the largest commemorative film show ever held in this country— "The French Films: 1874-1956." Joseph Maternati, head of the French Film Office in New York, representing the Centre National de la Cinemato- graphic and Unifrance, the French as- sociation of film producers, has been in Paris overseeing final preparations for the shipment of some 500 crates of films and materials for the show. The French films office will co-sponsor it with the Museum of Modern Art. ■ Springer Joins Fox John Springer has joined 20th Cen- tury-Fox as national magazine contact. The appointment is effective imme- diately. He was previously with RKO Radio Pictures as national and fan magazine contact, a post which he held for more than 10 years. ■ Altec Names Agency H. M. Bessey, Altec Service Co. ex- ecutive vice-president, has announced the appointment of Friend-Reiss, New York advertising agency, to handle Al- tec's 1957 campaign in behalf of the company's activities in the motion pic- ture, industrial and commercial field. Bert Ennis, Altec public relations di- rector, will create the copy; Barry Nova, of Friend-Reiss, will act as ac- count executive. Schine Appeal Hearing Set for February 4 From THE DAILY Bureau BUFFALO, Jan. 29 - The hearing on the application of the Schine Thea- tre interests for a new trial now is scheduled for 10 A.M., Monday, Feb. 4, before Federal Judge Harold P. Burke. In his 18-point petition for a new trial, defense attorney Frank G. Raichle said Judge Burke erred in finding the defendants guilt of con- tempt for not disposing of 39 of their motion picture theatres as ordered in 1949 by the late Federal Judge John Knight. HERE'S WHAT THE SHOOTING'S FOR! Share the good news of these M-G-M PERFECT WASHINGTON'S BIRTHDAY SHOW! "THE WINGS OF EAGLES" will lift grosses sky-high! The fastest- booking holiday attraction because John Wayne and director John Ford deliver another BIG in-Metrocolor hit {Best since their "Quiet Man"), Based on the life of reckless, fun-loving "Spig" Wead, Squadron Commander. Dan Dailey, Maureen O'Hara co-star. SONG-FILLED JOYOUS ENTERTAINMENT! "10,000 BEDROOMS" delivers solid entertainment about a young hotel tycoon {Dean Martin's first solo starring role) and four lovely sisters. A BIG, happy, romantic, song-studded attraction loaded with beauty and talent -in CinemaScope and Metrocolor! Cast includes: Anna Maria Alberghetti, Eva Bartok, Dewey Martin, Walter Slezak, Paul Henreid. POWERFUL DRAMA! EXPLOITATION NATURAL! "LIZZIE" is a sock drama for sensational showmanship. It's the story of "the Jekyll and Hyde girl who lived three strange lives." Eleanor Parker's performance as three different personalities is absorbing. Something different for the fans! {A Bryna Production). TIP-OFF ABOUT ONE OF 1957s BIGGEST! "DESIGNING WOMAN" was previewed last week. Immediately the word flashed from Coast to Coast that M-G-M has another blockbuster in the "High Society" class. Gregory Peck, Lauren Bacall, Dolores Gray in the hilarious, action-packed CinemaScope comedy romance in Metrocolor of a designer and a sportswriter. AUDIENCE REACTION FORECASTS SENSATION! "THE LITTLE HUT" in its audience Test-Previews has proved itself in advance a smash box-office hit! Ava Gardner in her scanty ward- robe is gorgeous, shipwrecked on a desert island with Stewart Granger and David Niven. Sure-fire audience entertainment -in BLUSHING COLOR! {A Herbson, S. A. Production). Motion Picture Daily Wednesday, January 30, ik Promotion Plans Approved 'J'clCV'lSion JoddlJ ( Continued Owners of America, MPAA and the West Coast "Golden Jubilee" and the financing of such a combined pro- gram. Harry Mandel, chairman of the COMPO press relations committee, has directed Taylor Mills of the MPAA and Charles E. McCarthy of COMPO to colloborate on the pre- paration of a report setting forth the united program finally agreed upon following a meeting here Monday evening. Called 'The Industry and You' The $50,000 escrow fund has been held by the MPAA which has had charge of launching the 1950-1951 institutional campaign, "The Industry and You," which called for a series of 12 short subjects to tell about all facets of the motion picture industry. Warner Bros. Paramount, M-G-M, 20th Century-Fox, and RKO produced two shorts each with Universal and Columbia turning out one each. The first eight of the 12 short subjects were sold to theatres with the re- mainder being exhibited free. The fund was, and reportedly still is, governed by a joint industry com- mittee of which Joseph Vogel is treasurer, Y. Frank Freeman, produc- tion representative, and the heads of exhibitor groups are members. Meanwhile, the joint planning committee meeting Monday evening was attended by TOA president Ernest Stellings who announced that as soon as the group's plans were finally set he would undertake to raise the money to finance the pro- gram. Report Likely This Week Mills said a report probably would be made this week on the results of a preliminary study of an industry marketing survey. He said J. Stevens Stock, survey expert, hired by the MPAA to make the study, had drawn up a list of questions for which the survey should try to find answers and had interviewed several marketing survey firms. His recommendations, Mills said, would be made this week, possibly today, to the MPAA survey committee, which consists of Charles Moskowitz, Abe Schneider and Ralph Hetzel. Mills said that the survey firm finally engaged to do the work might take as much as 90 days or more to complete its task. Joint Effort Best, Says Seadler Si Seadler of MGM explained that from the beginning the MPAA sub- committee charged with studying an institutional advertising plan had felt such an undertaking should be a joint distribution-exhibition effort. He as- serted that all the advertising agen- cies with film accounts had submitted copy for such a campaign but that the copy had been deemed inade- quate. Seadler related that after hearing a well known television man-and- wife team belittle the movies, he had worked out a tentative plan from page 1 ) which he said might be termed "Op- eration Movie Habit." This, he said, would consist of brief comments by radio disc jockeys reporting on good pictures they had seen and the en- joyment that everybody could have by attending movie theatres reg- ularly. The upshot of the discussion, which included Walter Reade, Jr., Harry Mandel, Harry Goldberg and Roger Lewis, was that Mandel appoint a committee to work out Seadler's sug- gestion as quickly as possible. The committee comprises Seadler, Gold- berg, Jeff Livingston, Mandel and Charles E. McCarthy. The group approved a suggestion that the Golden-Jubilee of the Mo- tion Picture be inaugurated with an announcement at the presentation of Academy Awards in Hollywood March 27. Mills was directed to con- fer with Clarke H. Wales of the Pro- ducers Association in Hollywood on arrangements. Johnston May Address ANPA The group approved an MPAA suggestion that arrangements be made to have Eric Johnston included among the speakers at the annual meeting of the American Newspaper Publish- ers Association in New York this spring. Decision on the MPAA plan to have Johnston address regional meetings of newspaper publishers and editors was deferred pending devel- opment of further details of the na- ture of the meetings. A committee consisting of Seadler, Reade, Al Pickus of Stratford, Conn., and Jerome Pickman, was named by Mandel to explore the possibility of producing a product trailer. This trailer would include scenes from coming pictures of each company. It would be shown free to the public at special performances either on a Na- tional Movie Day or a National Mo- vie Week, No Action on 'Jubilee Windup' The meeting also decided to defer action on the Hollywood publicity directors' committee's plan for a mammoth jubilee windup celebration, to be held in Hollywood next Sep- tember. It was also decided to defer adop- tion of a proposal to undertake the issuance of trading stamps with ad- mission tickets. Mills reported progress in obtain- ing simplification of producers' adver- tising billings. The COMPO-TOA plan for imple- menting the overall program was ap- proved in principle. This calls for es- tablishment of exhibitor committees in exchange areas and the setting up of a COMPO liaison officer in Holly- wood to work with studios on the in- dustry's promotion program. Throughout the meeting it was em- phasized that the two underlying principles of the program are that it should be aimed at improving busi- ness at theatres and that it should be conducted by COMPO. M.P. DAILY pictu Ely Landau, president of National Telefilm Associates, snapped at tY' Savoy Plaza with WPIX general manager Fred Thrower; Lamber ; Feasley vice-president John Bates; NTA sales manager Raymond Nelsoi: salesman William Koblenzer, and executive vice-president Oliver Unge* Warner-Lambert, NTA in Pal ( Continued ner-Lambert during the term of the contract will bring their total time and program costs to over $10,000,- 000, he said, adding that the revenue to NTA Film Network to be derived from the full sponsorship of the pro- gram for the initial 39 weeks will approximate $4,000,000 in gross bill- ings. Landau said that Warner-Lambert will get six spot commercials in its one hour of time. The sponsorship of the balance of the program still available is expected to be announced later this week, he said. Landau pointed out that the 90-minute pro- grams will have four commercial breaks in which nine spots would be from page 1 ) presented and in the 145-minute 4 grams, 10 spots would be preseii "This marks the first time al tional advertiser has bought a fe;I film series on a nationwide ba/ the NTA president tsated. "It I marks the first time a televised fe;^ film series will receive the benefit national advertising and merchaial ing," he said. The feature films which willl shown on the NTA Film Netijj are from the 20th Century-Fox liliiEj of 390 features acquired for televS distribution by NTA last year. I NTA Film Network is owned 50$ cent by NTA and 50 per cenli^ 20th-Fox. One Man's TViews By Pinky Herman PLANS to telecast a major one-hour color TV program daily hasll ready been NBCompleted and starting Monday, Feb. 18, sea O & O stations including WRCA, New York, WRCV, Phila. WRC Wl ington, WNBC New Britain-Hartford, Conn., WBUF Buffalo, KR« Los Angeles and WNBQ Chicago will participate. . . . Tommy Edwatf WERE (Cleveland) ace deejay, scoring with his philosophic Ca platter of "What Is A Teen Age Girl?" (T.E.— Talent extraordinaij] . . . Steve Strassberg, after two years as Publicitv Director for WAS and WABC-TV, has been upped to assistant director press info.}' ABC, under Hank Warner. Steve had been, prior to his entry into 1 publicity director for Eagle-Lion Films and Republic Pictures. HowfC Ehrlich, formerly with MCA succeeds Steve at WABC. . . . Another 1 promotion is that of Bill Sharpe, formerly with WJAR, Providence, w|j been upped to news director KVOD (Denver) and the Colorado M work. Sharpe knows his radio and TV and is headed places. . . . I| ducer Jac Hein, of the "Today" really awakened the town last w| when, to NBCelebrate the program's fifth anniversary, he booked Ell3 Waters, Ann Miller and seven of the hottest musicians in the land|i eluding Marian McPartland (piano) Roy Eldridge (trumpet) J. J. Jofl son (trombone) Bud Freeman (tenor sax) Joe Jones (drums) Chulh Jackson (bass) Art Van Damme (accordian). . . . & & $ Prexy Richard Brandt of Trans-Lux TV Corp. has placed the enjf Encyclopaedia Brittanica Film Library with the Westinghouse BroJ casting Network, the entire work containing 650 titles which cop practically the entire range of human knowledge. . . . Songstress Bet} Madigan CBSigned to appear March 24 on "Ed Sullivan's Show." . MOTION PICTURE DAILY NEW YORK, U.S.A., THURSDAY, JANUARY 31, 1957 TEN CENTS TORI A L p for Ailing ^office in Sight ' By Sherwin Kane J encouraging to see the pro- Bed industry business building iWam take shape and to note thusiastic and immediate sup- f the initial project to get off round— the Academy Awards intakes. S Sweepstakes will be launched ilhe national announcement of ijjtions for 1956 Academy ijis to be made in Hollywood on .19. Designed as a local promo- ) increase theatre attendance, Iveepstakes provides the public Iportunity to guess the winners t of the 27 Academy Awards J mong the nominees during the 111 from then until the an- ifsment of the actual winners by •ademy on March 27. • iss, to be promoted by partici- : theatres, will be awarded J>vhose guesses are closest to the d winners. iJnptly after nominations have i announced, National Screen lb will distribute entry blanks ij acres, and the industry com- I working through COMPO, iidiile will have prepared a com- I line of accessories and press il to be ready for distribution by Svithin the next few days. It amounts of time and effort '•[gone into the planning of the Mistakes and events which will H it. Many of the industry's best '•jising and publicity talents have !| contributed freely to this en- I: to win increased attendance | classes of theatres. • r projects themselves, and the I for putting them into being, 1 e wasted unless the exhibitors i hom they have been devised k the fullest use of them and 3f their talents and efforts in ame proportion as have the ers of the joint planning com- i support already being given rcuits and individual theatres ; lead-off project, the Sweep- , is heartening to the sponsors, more, much more, is needed to : its full potential for attracting and new, patrons to the nation's ices. 'Stick Together,'' Shor Urges Charge Distributors 'Gobble 9 Drive -ins9 Federa I Tax Cut Better Seating Ricketson Aim From THE DAILY Bureau CINCINNATI, Jan. 30— Drive-in operators attending clinics here today charged that "greedy" distributors are "gobbling up the 10 per cent Federal tax returns by increased film costs and rentals." The exhibitors are attending the fourth national drive-in theatre con- vention of Allied States Association a t Netherland Hilton Hotel. Address- ing the group, Ruben S h o r, president of Al- lied States As- sociation said, "I'm very much disturbed over the state of af- f a i r s." He stressed the fact that he doesn't believe the pres- ent type of ad- ministration in Washington is healthy (Continued on page 4) Ry WILLIAM R. WEAVER LOS ANGELES, Jan. 30 - Going, figuratively but directly, to the very seat of theatres' troubles with televi- sion competition, Frank H. Ricketson, Jr., general manager of National Theatres, today told the circuit's divi- sion and district managers, executives and department heads, that he has ordered immediate experimentation to (Continued on page 4) Memphis Censor Board Down to One Woman Special to THE DAILY MEMPHIS, Tenn., Jan. 30. - This city's acting one-woman Board of Cen- sors recently banned a United Artists movie, "The Delinquents," as having "disrespect for the law, low moral standards" and a few other hings. Mrs. B. F. Edwards is chairman of (Continued on page 4) Ruben Shor Saturation Opening for 'Big Land9 in Midwest Special to THE DAILY KANSAS CITY, Jan. 30. - A gala kick-off for the midwest saturation pre- mieres set for Warner Bros.' "The Big Land," a Jaguar production starring Alan Ladd, Viginia Mayo and Ed- mond O'Bien, is set for tomorrow at (Continued on page 4) 'We Are Bullish' Odeon Head Reports Canadian Business is Holding Up Well By HARRY ALLEN, JR. TORONTO, Jan. 30-Business for Odeon Theatres (Canada) Ltd. this month is equal to the same period last year, it was reported by Frank Fisher, general manager. He said the type of business that was done last fall when it held up "very well" continues now. Fisher added that although the theatre companies are paying more money for their films they are re- ceiving better pictures. And whereas formerly when the weather was bad people stayed home— to be enter- tained by television— now they seem to be going out to the theatres. "We have a very bullish attitude towards the whole picture," he commented. The Odeon executive pointed out that the booking of better pictures during the pre-Christmas season paid off for his company. The usual re- cession expected last Christmas didn't (Continued on page 4) Divorce Delay Court Delays Approval of Loew's Order Sets Another Hearing for Tomorrow on Debt Split By LESTER DINOFF Federal Judge Edmund L. Palm- ieri in United States District Court here yesterday refused to sign an or- der providing for the division of a $30,000,000 funded debt between Loew's Inc. and Loew's Theatres, Inc., and an extension until not later than June 30 for the distribution of new stock of the two companies. He gave the company officials and the Department of Justice until tomor- row morning to submit affidavits sum- marizing the plans for the division of debts, assets and liabilities and the status and nature of the problems involved in the divorcement of the production-distribution company and its theatre subsidiaries, and "sug- gested" that the financial officials of Loew's Inc. and Loew's Theatres ap- (Continued on page 6) Set Special Unit for 'St. Louis' Promotion Creation of a special unit to central- ize "The Spirit of St. Louis" promo- tion, publicity and exploitation activi- ties for the Leland Hayward-Billy Wilder production for Warner Bros, starring James Stewart in the role of Charles A. Lindbergh, was announced this week. Herbert Pickman, of the Warner Bros, home office exploitation staff, has been assigned to head the five-man "Spirit of St. Louis" unit in the East, co-ordinating all phases of the cam- paign activities. The unit will avail itself of the resources of the entire (Continued on page 4) Television Today Page 2 Motion Picture Daily Thursday, January 31, lj j i Detroit Exhibitor Seeks to Boost Business With Special Programs for Women Only Special to THE DAILY DETROIT, Jan. 30— Exhibitor Bert Penzien is today inaugurating a new promotional idea at his Shores Theatres here: A series of Wednesday matinees for women only. Each program will have a feature film and a few short sub- jects of special appeal to the distaffs. Today's main attraction is the Jane Wyman film, "Miracle in the Rain." Penzien reports that he came up with the idea recently while going over back issues of "Motion Picture Herald" in search of some plans to promote business. He found one having to do with special programs for children and decided to adapt the scheme to one designed for women. Today's bill is to start at 1:30 P.M. Free coffee and refreshments will be served in the foyer. Future programs scheduled include "Interrupted Melody," "Three Coins in the Fountain," "The Swan," "The End of the Affair," and "Autumn Leaves." Penzien's scheme has attracted exceptional attention in the local press, including feature stories and illustrations. PERSONAL MENTION JAMES A. MULVEY, president of Samuel Goldwyn Prods., is sched- uled to return here tomorrow from a month's visit on the Coast. • Herbert J. Yates, president of Re- public Pictures, will return to the Coast over the weekend from New York. David A. Lipton, Universal Pic- tures vice-president in charge of ad- vertising-publicity, returned to the Coast yesterday following two weeks in New York. Paul Martenson, of the M-G-M legal department, will leave here for London on Saturday via B.O.A.C. • David E. Brodsky, Philadelphia theatre architect, has been reelected president of the Downtown Jewish Orphans Home of that city for his seventh consecutive term. • Richard F. Walsh, president of IATSE, is in Miami Beach from New York. Douglas Amos, general manager of Lockwood & Gordon Theatres, will re- turn to Boston later this week from Mexico. Eugene Arnstein, Allied Artists studio manager, and Mrs. Arnstein have announced the marriage in Las Vegas of their daughter, Carlynn Jean, to Busby Chapman, of Santa Monica, Cal. N.E. Image and Sound Suit to Trial April 7 In reporting on Jan. 28 the dis- missal of an action against Altec Serv- ice Corp. brought by Image and Sound Service Corp., a Delaware Corp., Motion Picture Daily neg- lected to mention that the action was one of two which were pending. The second, brought by Image and Sound Service of New England, has been set for trial in Massachusetts Federal District court on April 2, according to L. J. Hacking, treasurer of the Boston company. Reopen Okla. Warner OKLAHOMA CITY, Okla., Jan. 30. —The Warner Theatre here will re- open Friday with the first-run showing of Warner Bros.' "The Big Land." The theatre has been closed for remodeling and removal of Cinerama equipment. Warner Sales Meeting Today in Kansas City KANSAS CITY, Jan. 30.-Ed Wil- liamson, Warner Bros. Midwest divi- sion sales manager, will open a .two- day meeting of the company's Mid- west, North Prairie and South Prairie district and branch managers at the Muehlebach Hotel here tomorrow. Mr. Williamson will discuss the merchan- dising policies on forthcoming War- ner Bros, product as set at the recent home office meeting held by general manager Roy Haines. Attending the meet are Midwest district manager Ernest Sands, with headquarters in Chicago, and branch managers George Lefko, Chicago; Joe Baringhouse, Detroit, and J. M. Wechsler, Milwaukee; North Prairie district manager A. W. Anderson, with headquarters in Minneapolis, and F. J. Hannon, Omaha; South Prairie dis- trict manager Hall Walsh, with head- quarters in St. Louis, and branch managers R. C. Borg, Kansas City, and Lester Bona, St. Louis. Home office executives attending in- clude Roy Haines, general sales man- ager; Norman H. Moray, short sub- jects sales manager, and Larry Le- shansky, supervisor of exchanges. Reopen Phila. Erlanger PHILADELPHIA, Jan. 30-William Goldman's Erlanger, center-city house which has been used for both stage productions and roadshow films, will be air-conditioned and completely re- furbished, to allow for summer opera- tion. Contracts for the air-condition- ing, to be completed by May 1, were let out today, it was announced by William Goldman, head of the theatre chain bearing his name. Legitimate stage offerings are expected for the summer weeks for the Erlanger, which has been dark most of the time in recent years. 'Hours' and 'Gervaise' Named Best in Japan Special to THE DAILY TOKYO, Jan. 25 (By Air Mail)- The Japanese magazine Kinema Jumpo whose film awards have real meaning in the industry and to the public, and the Tokyo Motion Picture Reporters Club, have picked the best foreign films shown in Japan in 1956. First choice of both organizations was Rene Clement's adaptation of "Gervaise" by Zola, a French film. Both organizations put William Wy- ler's "Desperate Hours" in second place. Honorable mention went to "Moby Dick," "War and Peace," "Giant," "Rose Tattoo," "Rebel Without Cause," "The Brave One," "Guys and Dolls," "The King and I" and "The Solid Gold Cadillac." Saturation for iDrango'> United Artists has set a 185-date regional saturation booking for Earl- mar Productions' "Drango," it was an- nounced by William J. Heineman, United Artists vice-president in charge of distribution. Openings over the next two weeks include Portland (Ore.), Seattle, Salt Lake City, Kan- sas City, Oklahoma, Omaha, St. Louis, St. Paul, Des Moines, Detroit, Indianapolis, Cleveland, Dayton, Co- lumbus, Toledo, Providence, Buffalo and Rochester. Mrs. Milt Watt Dies HOLLYWOOD, Jan. 30. - Funeral services will be held tomorrow after- noon at Pierce Brothers Inglewood Mortuary for Mrs. Irene Hulbert Watt, who died Tuesday at Encino Hospital following a long illness. The deceased was the wife of Milt Watt, Warner Brothers publicist and former advertising-publicity director at Republic Pictures, who was at the bedside when the end came. Two sons and three grandchildren survive. Cinerama Se To Produc Hazard E. Reeves, president \ Cinerama, Inc., and Milo J. Sutl president of Cinerama ProduotirJ Corp., yesterday announced the gra ; ing of a new non-exclusive license Cinerama, Inc., to Cinerama Prochi' tions Corp. for production and exhi ; i tion in the Cinerama process effect!' Jan. 1, 1959, and possibly earlier. Making the announcement, Rec; said: "We are happy to continue cl friendly business arrangements wi; Cinerama Productions Corp., the col pany that produced 'This Is Cii< rama,' the first Cinerama picture." m John H. Hartley, treasurer of Cii; rama, Inc., said the license means tl, Cinerama, Inc., is continuing with production plans for "The Eigl Day," with Grant Leenhouts in char of production. Also announced was a settlement!" all intercompany claims covering p| vious accounts between the compani, which claims mostly arose in 1953 a. prior thereto, by the payment to Cii- rama, Inc., of $174,000. There hij been held in escrow by Cinerama Pi ductions Corp. for this purpose several years the sum of $125,000. Stone to WB Post Mark Stone, formerly comptrol for Warner Pathe News, has been , pointed to the newly-created posit: of business manager for the Wan Bros, advertising and publicity dep.' ments both in New York and at Burbank Studios, it has been ; nounced by Robert S. Taplinger, \ vice-president. Stone will make a headquarters at the home office. El- bert L. Robinson, of the Warner ho .' office sales department, will asqj Stone in establishing the new set-ij Lowell Thomas 'M.C' HOLLYWOOD, Jan. 30 - Lowl Thomas will be master of ceremors at the Milestone Dinner of the Scrn Producers Guild, it was annound today by Carey Wilson, chairman f the dinner, which will be held j Feb. 17 at the Beverly Hilton Ho . The dinner will honor Walt Disn. Stellings to Report Ernest Stellings, president of Tb- tre Owners of America, will holch press conference today to report j his meetings with exhibitor organi- tion executives and with some cl tribution officials. Close Denver Theatre DENVER, Jan. 30-The 1,960-st Tabor Theatre, which was built | 1881 and converted to films in 19 . has been closed. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. SttH Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wear, Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams IS nup. Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sj days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Main Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture HerS, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a partM Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the acpf March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. >NE IN A SERIES OF ADS FOR AN UNUSUAL AND VERY DIFFERENT MOTION PICTURE starring GRANT WILLIAMS • RANDY STUART with APRIL KENT ■ PAUL LANGTON ■ RAYMOND BAILEY DIRECTED BY JACK ARNOLD • SCREENPLAY BY RICHARD MATHESON • PRODUCED BY ALBERT ZUGSMITH 4 Motion Picture Daily Thursday, January 31, 19 Drive-in Meet ( Continued from page 1 ) or sympathetic toward the little fel- low, but is banding together with big business. Shor charged that the Department of Justice is more interested in "break- ing up monopolies of hot dog prices" than it is in opposing film distributors who are gradually putting the little fellow out of business. He urged drive-in exhibitors to "stick together and unite to combat these abuses." McLachlin Urges Remodeling At a luncheon meeting, Hugh Mc- Lachlin, speaking on "what's new in drive-in equipment," criticized his fellow exhibitors for not replenishing their equipment. "This is the time to do something about it," he said, and urged theatre operators to remodel equipment, add color, install guide lights and "keep up with constant needs." The Big Land Warner Bros. Ricketson 'Big Land' Saturation {Continued from page 1) the Paramount theatre here. Vir- ginia Mayo and her husband, Michael O'Shea, will participate in the many special events in conjunction with the world premiere, including two appear- ances on the stage of the Paramount Theatre and a series of press, TV and radio interviews. The O'Sheas fol- lowed similar programs in Wichita and St. Louis. Alan Ladd is back in the saddle again in this very entertaining Western made by the star's own company, Jaguar Productions. This time he's a Texas cattle man immediately after the Civil War whose attempts to sell cattle in Missouri at a fair price are thwarted by some underhanded buyers who control the bidding. Ladd, tired of fighting, avoids a showdown and rides away. In this Northern town, he's befriended only by Edmond O'Brien, an alcoholic. He helps O'Brien escape a lynch mob who catch him stealing liquor and sets him on the teetotaler's path. They head for Kansas and are given shelter by some ranchers who desperately need a railroad in their desolate area. O'Brien, who has been an unsuccessful architect, and Ladd form a plan to bring the railroad there. O'Brien's sister is engaged to a railroad executive and the two men convince him of the practicality of extending the railroad there. Ladd is to bring the cattle there while O'Brien and the people in the area are to build a town. The villainous cattle buyers encountered at the beginning pop up again and do their utmost to scuttle the plan. However, the town gets built, the honest cattle buyers arrive and Ladd brings the cattle in. But not before some murders are committed, O'Brien is killed in an attempt to halt the treachery and a stampede nearly ruins the entire setup. Although not particularly original, "The Big Land" is an exciting, well- written film that more than fills the requirements of the "big" Western. It is nicely photographed in WarnerColor and swiftly directed by Gordon Douglas. David Dortort and Martin Rackin wrote the screenplay. O'Brien, always a fine performer, is excellent as the young failure who lives in hope of success while Virginia Mayo plays his sister who eventually falls in love with the hero. Ladd gives his standard, capable performance and Anthony Caruso, chief villain, is thoroughly hissable. Others in the cast include Julie Bishop, John Qualen and Don Castle. Running time, 93 minutes. General classification. For February release. Jay Remer THE SEVENTH ANNUAL COMMUNION BREAKFAST for Catholic people of the motion pic- ture industry in the New York area will be held Sunday, February 3. Mass at nine o'clock at St. Patrick's Cathedral, with breakfast immediately following in the Grand Ballroom of the Hotel Waldorf-Astoria. For information and tickets, com- municate with the member of the Sponsoring Committee in your office, or Miss Marguerite Bourdette, Room 1107, 1501 Broadway. Tel.: BRyant 9-8700. (Tickets $3.75 each) Odeon Report (Continued from page 1) materialize, he said, because top- grade films were screened. Fisher said the company still in- tends booking live shows in its houses as the experiment, thus far, has been quite successful. But, he added, there is a shortage of live talent . . . although there are rock 'n' roll shows . . . and these have had their day." Although business seems to be bet- ter for theatres across the country, the profit picture in general for ex- hibitors is down. Theatre associations across the country are preparing or having prepared briefs for submission to their local legislatures. These briefs seek a reduction in the amuse- ment tax, but not abolishment. They take their cue from the success of the drive in the U. S. to raise ex- emptions to 90 cents. 4St. Louis' Promotion ( Continued from page 1 ) Eastern publicity and promotion per- sonnel. Carl Combs, who served as unit man while "The Spirit of St. Louis" is before the cameras, has been desig- nated by Bill Hendricks, Warners' studio publicity manager, to serve in a similar capacity on the West Coast, operating closely with the New York group. The special unit also will work in close cooperation with Bill Brum- berg, head of the Warner field exploi- tation staff. (Continued from page 1) develop a theatre chair that w "make it possible to get people c of their comfortable, easy chairs home and into our theatres." Winding up a series of spec meetings at circuit headquartel' Ricketson said: "Besides offering the Amend! people the best motion pictures, •( must strive to make our theatres t most comfortable, most inviting sho'l cases of entertainment. Rememb show business is exciting businei! enthusiastic business, wonderful bi ness. Remember, too, that we ; playing to a new generation i never heard of the ideas we cc\ centrated on when their parents vn- our theatre patrons two and thi' decades ago." New Theatres Described R. H. McCullough, the circuit's j rector of construction, outlined to 1! meeting NT's plans for the compan1 "theatre of tomorrow," which is to J constructed in two sizes. One size; a 1,200-seat house with 100-f.j screen; the other size is a 900-s house with 80-foot screen. T screen, in both instances, will flexible, with curve controllable fr the booth, and will accommodate \ special systems, including NT's o! Cinemiracle. Plans call for a 30-foot space 1 lowance between the screen and first row of seats. The floor plan ci for four aisles, with rows 40 inc apart. Memphis Censor Boar (Continued from page 1) the three-woman Board of Cens( but Mrs. St. Elmo Newton, Sr., is fcj cuperating from a broken rib suffei in a fall, and Mrs. Walter Gray 1!; missed seeing several recent fil; which Mrs. Edwards has decided w inimical to the public interest. Some question has been raised as the legality of rulings by one per: when the city code calls for five a the present board consists of th members. Circuits Join 'Sweeps' Three circuits, representing a tc of 174 theatres, have advised Rob W. Coyne, COMPO special couni; that they will participate in Academy Award Sweepstakes, wh will be held from Feb. 19 to Ma) 26. Emanuel Frisch of Randfor, E. C. Grainger of Crescent Amu ment, and Thomas J. Walker of Co erford, have indicated they would p ticipate. II WON'T TAKE A FULL PACE AD TO TELL YOU 630 Ninth Ave. NEW YORK, 1 327 S. Wabash CHICAGO, WHO... WHERE... WHAT... WHEN in the Motion Picture Industry in the Television Industry immediately at your hand . . . the many times you want to know! FIND THE FACTS INSTANTLY— Each volume— Motion Picture or Television- is thumb-indexed for fast, ready reference. Order today . . . The 1956 Almanacs were sell-outs— because there are no other reference books that serve so well ... no others that provide a "Who's Who" of the Motion Picture and Television Industries (each volume contains over 11,000 biographies) . . . and no other serving either of these industries so conveniently arranged for reference, with thumb-indexed sections. The 1957 Editions represent a vast number of changes to bring the facts up to date. TO MAKE SURE OF YOUR COPY, SEND IN YOUR ORDER TODAY! Motion Picture Almanac Price $5.00 postpaid Television Almanac Price $5.00 postpaid Both volumes Price $8.50 postpaid USE HANDY COUPON BELOW TO ORDER QUIGLEY PUBLICATIONS 1270 Sixth Ave., New York 20, N. Y. Please reserve for me a copy of the 1957 edition of: □ MOTION PICTURE ALMANAC ($5) □ TELEVISION ALMANAC ($5) □ COMPANION SET OF THE TWO ALMANACS ($8.50) □ Payment herewith □ Bill me when shipped Date of this reservation \ Name Address Motion Picture Daily Thursday, January 31jbj| •H National Pre -Selling "W RITTEN on the Wind" is re- viewed in the February 5 is- sue of "Look." The motion picture editor summed up his review by titl- ing it "Trouble in Texas," and says: "It is a frank melodrama about a tormented family. This Universal-In- ternational movie pulls no punches, yet has the power to arouse your sympathy." Action packed photos taken on the production sets are used on two pages devoted to the review of this U.I. release. Hecht-Hill Lancaster has purchased "The Unforgiven," by Alan Le May. "The Unforgiven" is scheduled to be run as an eight-part serial, starting in the "Saturday Evening Post" in August. "The Girl He Left Behind" is re- peatedly mentioned in a pictorial bio- graphy of Warner's star, Natalie Wood, in the January 28 issue of "Life." The editors, mindful that Natalie Wood has been in films since she was four years old, have photos from the top pictures in which she appeared for the past 14 years. This brings the biography up to date with "The Girl He Left Behind." Three pages are devoted to photos of this Warner star rehearsing with two fellow performers in a Hollywood park, a lunchroom and in a crowded department store elevator. • An interesting, compelling ad on "Full of Life," the Columbia film starring Judy Holliday, appears in the February issue of "McCall's." • "Three Brave Men," reports Flor- ence Somers in the February issue of "Redbook," is a film produced with the approval of the Navy, and is based on the Pulitzer prize-winning article by Anthony Lewis about a man falsely accused by his neighbors. • "Written on the Wind" is men- tioned prominently in an article writ- ten by Liza Wilson for the January 27 issue of "American Weekly" about Dorothy Malone who stars in this new U.I. film. The theme of the article deals with the off-screen life of Dorothy Malone in comparison with the woman she portrays in "Written on the Wind." It is illustrated by an attractive full-color photo of Dorothy in a bathing suit. Marilyn Monroe and Laurence Olivier, stars of "The Sleeping Prince," appeared on the color cover of "Parade's" January 27 issue. The photo was made in London by Lloyd Shearer, Hollywood editor of the publication. Shearer, who visited the studio in England where "The Sleeping Prince" was filmed, wrote an interesting pro- duction story which appears in the same issue. WALTER HAAS Court Delays {Continued from page 1) pear before him on Friday for ques- tioning under oath. Judge Palmieri declined to sign the order, which provided that Loew's Theatres assume "not more than $5,000,000 of the funded debt," be- cause he did not "fully understand tlie petitions and order" and said he "wanted to avoid giving court ap- proval to anything which provides for joint and several liabilities." Points to 'Roadblock' Maurice Silverman, attorney for the Anti-trust division of the Depart- ment of Justice, informed the court that the order provided for the "elimination of a roadblock in the divorcement of the production-distrib- ution company from its theatre hold- ings." He said that the Department feels that "the order is a reasonable solution to a problem which will re- sult in a stock division by no later than June 30." S. Hazard Gillespie, of the law firm of Davis, Polk, Wardwell, Sun- derland and Kiendl, which represents Loew's Inc., informed the court that "officials of Loew's plan to split the stock between both companies in four weeks notwithstanding a division of the funded debt." Presently, the funded debt is re- quired to be divided between Loew's Inc. and Loew's Theatres by Feb. 6 and the stock to be distributed by March 8. Explanation by Silverman Judge Palmieri questioned Silver- man on how the Justice Department figured that Loew's Theatres could assume no more than $5,000,000 of the $30,000,000 funded debt which is held by eight insurance companies. Silverman replied that the gross as- sets of the theatre subsidiary amount to an approximate aggregate value of $78,000,000. The company also has between 12 and 13 million outstand- ing in other debts, leaving the assets at $65,000,000, he said. "Using a ratio of 13 to 1, we found that the theatres could at most assume $5,- 000,000 of the debt," he said. Benjamin Melniker, Loew's vice- president and general counsel, Gil- lespie and Silverman informed the court that company executives have been conferring with the insurance companies on the debt division for "the past five years." Judge Palmieri pointed out to them that it appears that "there has been ample time to effect the division" and that he still would not sign the order just on the basis of agreement between counsel. Affidavits Ordered Saying that he refuses to let "more time go by," the court presented the attorneys for Loew's and the De- partment with a two-fold "sugges- tion." Affidavits have to be on his desk by Friday morning which fully present the case and its problems and the terms of the debt allocation, and financial officers have to appear be- fore him to answer questions under oath, in confidence, "if so desired." Television Jo d ait NBC Stations Schedule Who's Whe Daily Hour Color Show The seven television stations owned by the National Broadcasting Co. will launch a major one-hour color televi- sion program to be broadcast daily dur- ing local station time, according to Thomas B. McFadden, vice-president of NBC-owned stations and NBC spot sales. The full-scale color pro- duction, with a big-name master of ceremonies, an orchestra, and new and established supporting talent- will originate at Station WNBQ, Chi- cago, NBC's all-color television station. The 60-minute color television pro- gram will be preceded by a half-hour broadcast from New York City by Tex and Jinx McCrary, in which they will ask questions of newsmaking guests from the fields of entertainment, poli- tics and the arts. The programs — spanning the time period from 1 to 2:30 P.M. EST, Monday through Friday— will be fed over network lines for presentation on the NBC-owned television stations. Carrying the programs will be WRCA- TV, New York City; WRCV-TV, Phil- adelphia; WRC-TV, Washington; WNBC, Hartford-New Britain, Conn.; WBUF, Buffalo; WNBQ, Chicago; and KRCA, Los Angeles. Davies Will Produce Academy Awards Show HOLLYWOOD, Jan. 30 - Writer- director Valentine Davies today was chosen to produce the 29th annual Academy Awards presentations show, which will be staged on March 27 at the Pantages Theatre, with the NBC radio and television networks broadcasting the event. Use Portable Machine A small and portable film process- ing machine, designed by CBS News engineers and technicians, was used commercially for the first time dur- ing the Presidential inaugural week- end, during which CBS Newsfilm shot and distributed more than 10,000 feet of film to more than 100 domestic and foreign subscribers. Designed for fast processing of spot news film re- ports, the small machine can be shipped by air to any point here or abroad. Revlon to Fox Hour Revlon, Inc., will take over sponsor- ship of the "20th Century-Fox Hour" dramatic program presented over CBS-TV on alternate Wednesdays, effective Feb. 6, it is announced by William H. Hylan, CBS-TV vice- president in charge of network sales. The hour-long series, presented at 10-11 P.M. EST, alternates with the "United States Steel Hour," and its stories are based on famous and successful 20th Century-Fox motion picture properties. W. Spencer Harrison has named vice-president and bii manager of talent and contract erties, CBS-TV, it is announc Merle S. Jones, president of CE In his new capacity Harrison vv sume administrative responsibi! the broad field of program and I business administration, worki close association with Hubbell 1 son, Jr., executive vice-preside; □ Fred W. Yardley has joine sales force of C & C Television according to an announceme E. H. Ezzes, vice-president an< eral sales manager. Yardley w: mediately begin working wit "Movietime USA" library of feature films. □ The appointment of Thom Fisher to the newly-created tive position of vice-presiden general attorney for CBS-TV ha announced by Merle S. Jones dent of the network. □ Edward B. Passow has returil Zenith Radio Corp. as head gineering for the company's 1 products division, it is announcl G. E. Gustafson, vice-preside] charge of engineering. □ Arthur L. Chapman has named president of CBS-Hytroil announced by Dr. Frank Sl| president of Columbia Broad<5l System, Inc. CBS-Hytron is th nounced the appointment o! f 4 Liebeskind as general manager Brian Keith To Malfc New Series, 'The Gi^ Actor Brian Keith has annctic formation of a partnership to pidi a new TV series, "The Gun." Fpii is to start as soon as he finish) i;; current assignment. Keith's assdat are Charles and Michael Cirill a- writer Bill Telach. Keith, who starred in and dijcte some of "The Crusader" segme's o TV, will direct and narrate allws) on "The Gun" and also star in:om of the stories. The series wj l> filmed in color for release in tlwFal QP 81, NO. 23 NEW YORK, U.S.A., FRIDAY, FERRUARY 1, 1957 TEN CENTS isuaded i ' ordon Seen let As New (Hied Head ird Opens Meet Today; turn to Compo Likely lius Gordon Ry RAY GALLO (NGINNATI, Jan. 31. -Julius M. lion, president of Jefferson Amuse- i) Co, of Beaumont, Texas, and of East Texas The- atres, Inc., to- day appears to be the virtually certain choice of the Allied States board of directors for president of the national exhibi- tor organization succeeding Ru- ben Shor. The board will begin two days of meet- 2 here tomorrow at the Terrace a, Hotel with the election of offi- rone of the most important items i [i agenda. £ don, who has been secretary of (Continued on page 4) lr. and LA. Catholic ■ akfast Set Sunday lire than 1,200 Catholics of the ■in picture industry in the New n.area will attend the seventh an- I industry Mass and Communion ■{fast here Sunday. The Mass will '■ 1 9 o'clock at St. Patrick's Cathe- aiand breakfast in the Grand Ball- I of the Waldorf Astoria will foi- ls my. John J. Cavanaugh, director of e,Jniversity of Notre Dame Foun- ! ( Continued on page 2 ) eleoision Page WB Investing ste"in^ ot c°»Ur*™ $85,000,000 Credits Big Grosses To 'Orderly' Release Warner Bros, will have an invest- ment of more than $85,000,000 in 35 pictures scheduled for future release, according t o Jack L. Warner, president. He made the state- ment at the con- clusion of the film company's national confer- ence of district executives a t the home office here. "T h i s large investment re- flects our faith in the bright outlook for our company and offers concrete evidence of our confidence in the future of theatrical motion picture (Continued on page 6) Jack L. Warner Fox Drive Will Honor Skouras' Anniversary From THE DAILY Bureau LOS ANGELES, Jan. 31 - 20th Century-Fox has designated March 24 to May 4 as the "Spyros P. Skou- ras 15th Anniversary Celebration" to commemorate his 15 years of leader- ship as president of the company. The announcement was made here by Alex Harrison, general sales man- ager, at the final session of the com- pany's Western regional sales meet- ings. This celebration, according to Harrison, was initiated at the request (Continued on page 4) TOA Head Lauds Distributor Aid; Cites Promise to Adjust Small Theatre Rental By LESTER DINOFF (Picture on Page 6) The distribution companies were praised yesterday by Ernest G. Stellings, president of Theatre Owners of America, for having released a large number of good pictures during the past few months on an orderly basis to allow — many exhibitors to enjoy "the best box office conditions in recent times." Stellings, in a press conference held at the TOA home office here, also said that: TOA is advocating a national sales policy based on the ability of small theatres to pay; Seven of the major companies, some of which have 50 per cent policies, have promised to assist in keeping small theatres open by selling product at reasonable terms; The product shortage is still here, but the "situation is better than be- fore" and will improve considerably (Continued on page 6) Cash, Stock Dividends Company Plan: Disney From THE DAILY Bureau HOLLYWOOD, Jan. 31 - The hoard directors of Walt Disney Pro- ductions today declared a quarterly dividend of 10 cents per share on the common stock payable April 1 to holders of record March 8. In making announcement, President Roy O. Dis- ney said: "The board of directors, in initiat- ing this cash dividend, has also the ( Continued on page 4 ) Many RKO Employes Leave Company Today More than half of the estimated 800 persons being let out by RKO Radio in consequence of the recently com- pleted deal under which Universal takes over selling and distribution of (Continued on page 5) Alliance Expects 'Banner' '57; Plans Big Modernization Program Special to THE DAILY CHICAGO, Jan. 31. - Alliance Theatre Co., operators of over 90 theatres throughout Illinois, Indiana, Washington and Wisconsin, is looking forward to an increase in attendance in 1957 and is preparing for it by making many phy- sical improvements in its theatres. This optimism and new showmanship policy has been officially announced by S. J. Gregory, president of the cir- cuit. ; The optimism is based, he ex- plained, on the fact that national at- tendance showed an increase in the last five months of 1956 over 1955, and "the same trend has continued through January of 1957." Alliance wants to "keep them com- (Continued on page 2) Arbitration Committee Appointed By TOA Theatre Owners of America will start formulating its plans for an in- dustry arbitration system by using as a basis previous industry arbitration drafts, according to president Ernest G. Stellings, who yesterday an- nounced the appointment of TOA's Arbitration Committee. Stellings said that during his eon- (Continued on page 6) Marling Appointed to Joint Toll-TV Post Philip F. Harling, an executive of Fabian Theatres for the last 15 years, has been appointed by Theatre Own- ers of America as co-chairman of the Joint Committee on Toll TV, it was announced here yesterday by ,TO$ president Ernest Stellings. Harling, who has served this eora- (Continued on page 5) 2 Motion Picture Daily Friday, February 1, 1 !f PERSONAL MENTION BARNEY BALABAN, president of Paramount Pictures, left here for the Coast last night for a brief studio visit. • Arnold M. Picker, United Artists vice-president in charge of foreign dis- tribution, will leave New York today for a three-week tour of company of- fices in the Far East. • William Dozier, RKO Radio vice-president in charge of production, will return to Hollywood today from New York. • Ned Clarke, Buena Vista foreign sales manager and assistant to Leo F. Samuels, president, has left New York by plane for Mexico on the first leg of a 10-week business trip to Central and South America. • Norton V. Ritchey, president of Allied Artists International, will re- turn to New York tomorrow from London via B.O.A.C. • Frank and Herman King, of King Brothers Productions, have returned to Hollywood from New York. • Morris Lefko, Paramount sales executive on "The Ten Command- ments," returned here yesterday from Oneida, N. Y. Leslie W. Oliver, official of Tech- nicolor, Ltd., returned to London yes- terday from New York via B.O.A.C. • JRobert Lantz, vice-president of Figaro, Inc., will leave here tomorrow for Hollywood. • Maurice Gresham, of M-G-M's Coast television operations, has ar- rived in New York from the studios. 'Boodle' Producer Plans Tour of Key Cities Lewis F. Blumberg, producer of United Artists' "The Big Boodle," launches an extensive tour this week of key cities in connection with re- gional openings of the Errol Flynn film, the company has announced. He is meeting with exhibitors, UA branch personnel and field men, and will hold interviews and make guest appear- ances on TV and radio. Initial stops on Blumberg's coast- to-coast tour include Dallas, Memphis, St. Louis, Cleveland, Pittsburgh and New York. Accessories Available For Sweepstakes Listed The list and price of accessories to be made available to theatre exhibitors in promoting the Academy Award Sweepstakes was made public yester- day by Robert W. Coyne, special counsel for the Council of Motion Pic- ture Organizations, which is conduct- ing the project. All accessories may be purchased at branch offices of Na- tional Screen Service. A kit with all essential materials ex- cept the entry blanks, will be available to all first run and first subsequent run theatres for $25. For all other theatres the charge will be $15. This kit will contain the following items: A trailer, starring Jane Russell, run- ning just under one minute; a 40 x 60 poster; a cut - out self-supporting standee which may be used in the lobby or behind the ballot box; a hori- zontal one-sheet which may be tacked to a table, hung on a wall or attached to an entry blank box; a composite mat of advertisements; an 8 x 10 still con- taining an exact reproduction of the entry blank which may be submitted to newspapers for publication or used as a display piece in the theatre; a cardboard box approximately 8x10x10 inches with an opening for the deposit of filled-out blanks by movie patrons. Price of the entry blanks is $2.50 per thousand. Communion Breakfast (Continued from page 1) dation and former president of the University, will be the principal speak- er. Also to speak is Mrs. Winifred Feely, widely known expert on the miracles of Lourdes. Among the stars on the dais as guests of honor will be Peter Lind Hayes, Mary Healy, Jessica Drago- nette, Eddie Dowling, Anita Colby, Kate Cameron and Joni James. Joan Roberts and Tom Hayward will sing. The celebrant of the Mass at the Cathedral will be Most Rev. Joseph F. Flannely, Auxiliary Bishop of New York, and Cardinal Spellman's repre- sentative at the breakfast will be Rt. Rev. Msgr. John S. Middleton. Robert H. O'Brien, vice-president of AB-Para- mount Theatres, will be toastmaster. Meanwhile, in Los Angeles, an esti- mated 1,500 industry workers are ex- pected to attend the sixth Annual Communion Breakfast there Sunday at the Hollywood Palladium. Doug Bridges is general chairman. Mass will be celebrated by His Eminence James Francis Cardinal Mc- Intyre at 9 A.M. at the Blessed Sacra- ment Church, with breakfast to fol- low. Monsignor John J. Devlin, spiritual director of the group, will deliver the sermon at the Mass. Walter O'Keefe will act as master of ceremonies at the breakfast, with ac- tress Cathy O'Donnell giving the key- note speech. Music Hall 'Dimes1 Benefit Scheduled for St. Louis' The entire first mezzanine of Radio City Music Hall will be taken over by the National Foundation for In- fantile Paralysis-March of Dimes for a benefit performance on the opening night of "The Spirit of St. Louis." The Warner Bros, release will open at the Music Hall following the cur- rent attraction. Tickets will be priced at $100 and $25, with holders of the former also invited to a private champagne sup- per-dance at the Rainbow Room after the performance. Proceeds for the March of Dimes are expected ot total $50,000. Alliance Sees Allied of N. ij ' ReelectsMulli! {Continued from page 1) ing" and to achieve this has a num- ber of plans. One is "an all-out effort to book our theatres with attractions that have teen-age appeal" as an up- surge in business has resulted when pictures such as "Love Me Tender," "Rock Pretty Baby" and "The Girl He Left Behind" were shown, accord- ing to Gregory. Physical improvements will include re-seating, modernizing booth equip- ment, new theatre fronts, re-carpeting and marquee refurbishing, the circuit head declared. And "once the thea- tres are more inviting," he added, "we are going on an all-out effort to have neat and courteous personnel, giving the good old-fashioned service. The theatre staff must be thoroughly trained." General Merchandising Alliance also plans changes in its concession operations, Gregory said. "Our patrons have demanded more and more items at our vending stand," he pointed but, and it is "no longer the popcorn and candy business we were accustomed to years ago. It is now a general merchandising business that requires up-to-date methods and special departments concentrating their efforts entirely on this important phase of our business." Gregory further noted a new en- thusiasm among local theatre man- agers over attendance increases. "We are attempting at all times to keep their enthusiasm at a high pitch," he said, "by offering cash incentives— which they are certainly deserving of." In conclusion Gregory said: "1957 will be a good year for those who make it good! A neat theatre— with good service and no rowdyism— and well- planned publicity campaigns— will not only bring them into the theatre but will give them the desire to come back. We must apply showmanship like we never did before— if we want to look forward to a banner year." Special to THE DAILY BOSTON, Jan. 31.-Martin J. Mil lin, president of New England Thl tres, Inc., was re-elected president : Allied Theatres of New England at 3 annual election of officers held yestj clay at the Hotel Touraine. This hibitor organization, comprising sj theatres, has no affiliation with national exhibitor organization. It was also voted unanimously pledge full support to COMPf.; Academy Awards Sweepstakes. Others elected at the meeting Vwj John J. Ford, chairman of the boa: vice-presidents, Samuel Pinans1 Charles E. Kurtzman, Ben Dominji. Edward S. Canter and Harry Fell stein. Frank Lydon was re-elect executive secretary, and Stanley Su ner, treasurer. Members of the boa* elected were Walter Brown, Theod(! Fleisher, Joseph Liss, Winthrop Knox, Jr., Philip Smith, Richard Dc, byn and Max I. Hoffman. Production in France Reaches Post-War Pet Film production in France for 19 : reached 129, of which 90 pictui were exclusively French, according a report issued yesterday by tl French Film Office here. The figu is the best since pre-war days, tl report said. The remaining 39 pictures were c productions, including 32 which repr sented cooperation between Fran and Italy and seven productions ti dertaken with other countries. Color and wide-screen "assunn new importance in the making French films," according to the r] port. Of the total productions, I were in color, while 42 were made a large screen process. The color breakdown follows: c\ in Eastmancolor, six in Technicolc five in Agfacolor, three in Ferrari color and one in Gevacolor. As' wide screen, 19 pictures were in Cin maScope, 16 in Dyaliscope, five Franscope, one in Vistavision, and or in Polyvision. NEW YORK THEATRE i — RADIO CUT MUSIC HALL — \ Rockefeller Center JENNIFER JONES • JOHN GIELGUD in "THE BARRETTS OF WIMPOLE STREET" in CinemaScope and METROCOLOR An M-G-M Picture and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Ston Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weave Editor, Telephone HOllywood 7-2145; Washington, T. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bu nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Su days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York" Marti Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quiglev Publications: Motion Picture Herali Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part i Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act <| March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; -.ingle copies, 10c. J ] day, February 1, 1957 Motion Picture Daily 3 PEOPLE Joe Sugar, branch manager of nted Artists New York Exchange, Is been appointed chairman of the ;w York Motion Picture Distribu- te Committee on fund raising plans r the National Conference of •iristians and Jews Feb. 17 to 24. le MPDC is the amusement division I the NCCJ. □ Eugene Picker, vice-president of jew's Theatres, has announced that arry Meyer, manager of the dr- oit's Fairmount Theatre, has been iansf erred to Loew's Post Road heatre, while Irving Gross, manager : the Post Road, has been moved to 'ie Fairmount. □ Sam Roth, for 30 years manager of ie Stanley Warner Baker Theatre i Dover, N. J., has retired. The next Hay he and Mrs. Hazel McConville, ssistant manager of the house since 945, were married. They have ;ioved to St. Petersburg, Fla., where Key will make their home. □ ' Elmer F. Lux, civic and industry leader in Buffalo and now associated ivith Houdaille Industries of that |ity, has been named secretary of jhe Greater Buffalo Advertising Club, iif which Floyd Crawford continues lis executive secretary. □ Roy A. Brobeck, a vice-president of he B. A. Shearer Theatre Equipment fl., West Coast organization, has fjeen named manager of the firm's offices in Portland, Ore. □ Myrtle Clemens has been named [secretary of Allied Theatres of Michi- gan, replacing Mrs. Jean Cupples. □ Norris Hadaway, until recently Imanager of the Alabama Theatre, Birmingham, has been nominated "Man of the Year" for 1956 by the i Birmingham Women's Civic Club. □ Donovan H. Tyson, vice-president I of Allen B. DuMont Laboratories, has ' been elected treasurer of the organ- ization. Robert W. Norcross, general I credit manager, has been appointed ( assistant treasurer, retaining at the ' same time his present post. George I C. McConeghy, assistant controller, ' has been promoted to the position of controller. □ Jack Kirsch, president of Allied ! Theatres of Illinois, has been named ; -for the eighth consecutive year- I chairman of the Theatre and Amuse- ' ment Division in the annual drive for the Chicago Council, Boy Scouts of America. R • D ' Ted Schlanger, Stanley Warner II Theatres Philadelphia zone manager, $250,000 of MGM-TV Put in Pilot Production Loew's, Inc., has budgeted $250,000 for the preparation of three or four pilots on television series for presen- tation during the 1957-58 season, ac- cording to Charles C. (Bud) Barry, vice-president in charge of television operations. He is currently complet- ing a week-long sales meeting with his staff here. Barry, who said that the M-G-M television production will be started by early spring, reported here yester- day that his sales meeting has been highly fruitful for his department's entire sales, advertising, publicity, ex- ploitation, station ownership and pro- duction program "was thoroughly dis- cussed." Defers Trip to Coast The M-G-M executive said he has put off his proposed trip to the coast for a few weeks to hold further dis- cussions here with aeencies and spon- sors concerning his organization's television shows, initially scheduled to be based on "The Thin Man," "Scara- mouche," and the Andy Hardy stories. "We are currently discussing pre and post pilot sales," Barry stated. Barry disclosed that his creative board is meeting in Hollywood with writers and people concerned with the preparation of the pilots. "We ex- pect to have the first pilot ready with- in two months after production starts," he said. Investigations Affecting Industry Will Continue From THE DAILY Bureau WASHINGTON, Jan. 31-The Sen- ate has voted to continue several investigations of direct or indirect in- terest to the motion picture and tele- vision industries. The lawmakers voted to continue the special Senate Committee on Small Business, the Senate Commerce Committee's television investigation, and special judiciary subcommittees on antitrust legislation, juvenile delin- quency, patents, and alien property return. WB Southern Division To Meet at Weekend DALLAS, Jan. 31 - W. O. 'Ollie' Williamson, Jr., Warner Bros. South- ern division sales manager, will pre- side over a two-day sales meeting Saturday and Sunday of the com- pany's Southern district sales heads at the Statler Hilton hotel here. Attending the meeting will be Southern district manager Grover Livingston, with headquarters in Dal- las, and branch managers Carroll Og- burn, Atlanta; John W. Kirby, Char- lotte; J. B. Tomlinson, Jacksonville; Luke Connor, New Orleans; H. C. Vogelpohl, Dallas, Joe S. Young, Memphis, and Don Tullius, Oklahoma City. Home office executives who will be present include Roy Haines, general sales manager; Norman H. Moray, short subjects general sales manager, Larry Leshansky, supervisor of ex- changes, and Robert A. McGuire au- ditor of exchanges. recently appointed commissioner of the Delaware River Port Authority by Governor Leader of Pennsylvania, has been confirmed for that post by the State Senate. □ Sue Grotta has announced her re- signation as director of press rela- tions for the Society of Motion Pic- ture and Television Engineers. She will leave shortly for a vacation in Florida and will announce a new as- sociation upon her return. levy Need Not Proved for Co-Prods.: Davis By WILLIAM PAY LONDON, Jan. 29 (By Air Mail). —In an outspoken article under the heading "Film Production Problems," in the "Financial Times," John Davis, managing director of the Rank Organi- sation and retiring president of the British Film Producers Association, re- fers to the participation of American- produced British films in the Eady Levy. Says Davis: "The need for the levy for British film producers has been clearly proved. The need for a levy for British-American films has never been shown. "British-American films are shown in most foreign countries as American. I feel that there should be an assur- ance that all or most of the overseas earnings of these British-American films, which are produced and exhibit- ed in the United Kingdom under ex- tremely favourable conditions, will come back to the U.K., if they wish to benefit from the levy. "In addition, native British film producers should be given the same dollar facilities for the employment of world stars who require payment in dollars as are available to British- American producers because of their dollar connections in the U.S.A." Dissolve Taplinger-Ruff Taplinger-Ruff Associates, Inc., the public relations firm which resulted from the recent merger of Robert S. Taplinger & Associates, Inc., and Carl Ruff Associates, will be dissolved ef- fective Feb. 1. Carl Ruff Associates has moved to new offices here, while the Taplinger organization, now operating under the new corporate name Taplinger Asso- ciates, Inc., will continue to function in its present offices. Boehnel Joins WB ..JEWS minim1 Lewis To Speak on TV Roger H. Lewis, United Artists na- tional director of advertising, publicity and exploitation, will appear on the "Between The Lines" television pro- gram this Sunday over WABD at noon, to reply to recent charges of "lurid and suggestive" motion picture industry advertising. Lewis, who is also chairman of the Motion Picture Association of America's advertising and publicity directors committee, will participate in the panel discussion with New York City Councilman Maurice McCarthy. ■ Approve SBA Limit Boost The House of Representatives ap- proved a bill to boost by $80,000,000 the Small Business Administration's business loan limit in Washington yes- terday. The increase, to $230,000,000, would give the agency leeway to make business loans through July 31. The Senate has passed a bill for a $65,- 000,000 increase, to carry the agency through June 30. ■ Set Brotherhood $75,000 Goal A goal of $75,000 for the fund- raising campaign to be undertaken by New York metropolitan area theatre- men during Brotherhood Week, was set yesterday by Samuel Rinzler, area chairman. Almost 400 theatres in Greater New York are pledged to participate in the inter-faith drive sponsored by the National Conference of Christians and Jews. A total of $L,000 in U. S. Defense Bonds will be awarded to showmen staging the best Brotherhood campaigns. Robert Boehnel has joined the newly-created special "Spirit of St. Louis" unit of the Warner Bros, home, office publicity department, it was announced by Meyer M. Hutner, the company's national publicity man- ager. Boehnel for the past 18 years was a member of the RKO publicity department. Mayo, O'Shea Will Retire Actress Virginia Mayo and Michael O'Shea, her husband, said yesterday in Kansas City they intend to retire from show business. They were there for stage appearances at the world premiere of "The Big Land" at the Paramount Theatre. O'Shea already has retired from television and Miss Mayo said she would quit the enter- tainment business when a one-year film contract expires. Dismiss $5,250,000 Suit An anti-trust suit against the major distributors asking $5,250,000 in dam- ages has been dismissed in New York Federal Court by Judge Archie O. Dawson for lack of prosecution. The suit had been filed by the Aller- ton Avenue Realty Co. and Combined Bronx Amusements, Inc., operating the Allerton Theatre in the Bronx. It had charged discrimination by the distrib- utors on first runs. Motion Picture Daily Friday, February 1, 1 4 See Gordon as Allied Hea<\ NEWS . . Spot . . . fast in MOTION PICTURE DAILY thus providing immediate coverage of the motion picture industry and related fields in reports "concise and to the point"— re- sponsibly edited — written and typographi- cally designed for fast, easy reading . . . with a staff photographer to add points of interest that only the camera can tell. Correspondents throughout the world. Interpretive . . . comprehensive in MOTION PICTURE HERALD presenting the news as current history of the motion picture and its business, using a greater allotment of time to gather to- gether all the facts pertinent to the ultimate meaning of events and opinion, in all of the interests of the American industry, at home and abroad. QUIGLEY PUBLICATIONS In the service of the mo- tion picture industry for more than 41 years ( Continued national Allied for the past several years, reportedly is an unwilling can- didate for the presidency because of pressure of his business activities. However, conversation around the na- tional Allied drive-in convention which winds up today is that Gordon was prevailed upon by Allied stalwarts to accept the post after Shor, for reasons of health, had definitely removed him- self from consideration for another term, and Irving Dollinger of New Jersey Allied, a logical successor to the presidency as treasurer of national Allied, also eliminated himself for pri- vate business reasons. Abe Berenson of Gulf States Allied and Roy Kalver of Indiana Allied, both of whom were considered likely presidential timber earlier when it was doubtful that Gordon could be induced to become a candidate, may from page 1 ) be named to other national offid such as treasurer and secretary, si ' ceeding Dollinger and Gordon, respj. tively. Abram F. Myers of Washingti D. C, is expected to be renanl chairman of the board and genc'l 6 counsel. Indications here also were that I (i Allied board before it adjourns tj : weekend will clear the way for jj organization to rejoin the Council? Motion Picture Organizations md) participate once more in meetings wj representatives of distribution i other exhibitor organizations desigr to formulate machinery for the ai tration of specified trade disputes ] tween exhibitor and distributor. Allied withdrew from participat in both several years ago. REVIEW: Hot Summer Night M&M Hollywood, Jan. 31 The Messrs. Morton Fine and David Friedkin whose co-works in their na- tive Radio and Television have worn such network identifications as "Cli- max," "Frontier," "Broadway Is My Beat," and so on, present here in their first feature motion picture a melo- drama combining the best features of their former media with the freedom from ipterruption that is the motion picture's exclusive virtue. They use this freedom profitably, building within its larger limitations a degree •of suspense not to be achieved be- tween sponsor's commercials. It is a factor of importance to ex- hibitors playing the picture that the cast contains no box office giants to make ticket-selling easy, but it's a fac- tor of importance to the customers that the picture packs a full complement of the materials (fighting, killing, crime in general and punishment at long last) that have been the flesh- and-blood of melodrama since memory runneth not to the contrary. The cast enacting the Fine-Fried- kin screenplay is headed up by Leslie Nielsen, as an unemployed reporter who has just acquired a bride ( Colleen Miller) and needs a job badly enough to undertake interviewing a fugitive bank-robber (Robert Wilke), who has holed up in a backwoods town in the Ozarks where his long record of suc- cessful criminality has made him a local idol. After he has been con- ducted into the bandit's hideout and concluded his interview, the bandit is slain by a member of his gang ( Paul Richards), who holds Nielsen pris- oner for ransom by his former news- paper, with intent to kill him whether or not. The outcome is to be seen, not written. Collaborator Fine is credited as pro • ducer, and collaborator Friedkin di- rected. Running time, 86 minutes. General classification. Release date, not set. William R. Weaver si ill Skouras Driv — (Continued from page 1) of leading exhibitors and theatre i * ganizations, in both the Unit States and Canada, as well as by t more than 1,000 employees in t company's 39 exchanges in the ti countries. It is an expression of t esteem held for Skouras for his oi standing record of service in furth ing the best interests of the moti picture industry, Harrison said. At the meeting the general sa manager further announced that di sion managers C. Glenn Norris, M; tin Moskowitz, Herman Wobber a: Harry G. Ballance will supervise t testimonial program. [OVl sin! Cash, Stock Dividends ( Continued from page 1 intention of supplementing dividends with annual stock dends. The amount of that sto dividend will be dependent upi earnings and other relevant facto: In initiating the cash dividend t' directors, of course, hope, witf commitment, that it will be possit to maintain the dividend rate." Disney further stated, "Financii; completed in November of 195 brought working capital to a positici where cash dividends could be i augurated. The current cash divider; rate represents only a small payo;; of earnings due to the company heavy requirements for working cap1 tal to finance its continuing growtj However, supplemental stock div dend payments will provide shar holders with the opportunity for higher return on their investmeij while at same time permitting tl company to conserve cash." Friedman V.P. of Jacob Samuel J. Friedman has bee named a vice-president of The A thur P. Jacobs Co., and will supej vise Eastern publicity for the publ relations firm. Flay, February 1, 1957 Motion Picture Daily F VIEW: The incredible Shrinking Man U-l >|vel ix conception and tightlv drawn in execution, this imaginative reduction falls between science fiction and horror in category without Ling directly classifiable in either. It makes the incredible seem credible i juxtaposing it with ordinary happenings and things. Without cast of dJoitable value, the picture must depend on this ingenuity for its box c1 ce impact. Irhe plavers, if comparatively unknown, are exceedingly competent, ('ant Williams, leading a normal happy life with his wife, Randy Stuart, v'ile on a boating trip is drenched by a mysterious clinging fog, pre- snablv atomic fall-out. Months later he notices he is losing weight and tight.' Raymond Bailey, his doctor is disbelieving at first but is con- \ ced by comparative x-rays. ! ■The shrinking process continues slowly but steadily, is halted briefly v en medical research finds a serum the doctors believe will halt the r erse growth of Williams' cells, but resumes inexorably. Williams is rdget-size, then doll-size, finally no bigger than an insect. At this point baccidentlv falls into the cellar of his home and begins an agonizing sjggle for 'existence in a world of ordinary things made terrible by 1" size irhe tricks of photography necessary to achieve the effect are sufficient t convince the audience of the reality of what they see and the un- seated climax will leave them talking to a degree that should have a r asurable effect on the box office. . [production is by Albert Zugsmith, direction by Jack Arnold and the tjy and well-contained screen play is by Richard Matheson who wrote *j> novel on which it is based. Inning time, 81 minutes. General classification. For April release. 1 to J. D. IvERS 1LKO Workers Toll-TV Post (Continued from page 1) §0 Radio films made prior to last lie. 31, will terminate their associa- te with the company today. Irhe bulk of those remaining will l'(ve the company next Friday, Feb. f'Most of those leaving today are em- iyed in the company's 32 exchanges, §iough more than 100 home office id ployes are included. Some to Stay Beyond Feb. 8 I A. negligible number remaining be- 'ind Feb. 8 will leave as holdover Iirk in their departments is com- ij:ted. One person from each RKO /jhange will be assigned on a tern- wary basis to a Universal exchange p aid in the transition of operations. Ich assignments are expected to last Km 60 to 90 days. jAmong those leaving the RKO home lice, Joseph G. Aurrichio, a 25-year 'teran with the company, who for llyeral years past has been supervisor t j. the photo department, has been 'med vice-president in charge of [Jles of J. J. K. Copy Art, commercial liotographers. His appointment was jnounced, effective Feb. 11, by jmes J. Kriegsmann, president. pre Durante Comm. I Nat Kalcheim, executive at the illiam Morris Agency, will act as iairman of the entertainment cora- littee for the entertainment Industry ribute to Jimmy Durante. The event iill reach its climax with a dinner, ■onsored bv the Jewish Theatrical (Continued from page 1) mittee as secretary-treasurer since its inception several years ago, assumes the position held by the late Alfred Starr. The other co-chairman of the committee is Trueman T. Rembusch of Allied States Associatiom Long active in industry affairs, Harling is assistant treasurer of TOA and a director of the Metropolitan Motion Picture Theatres Association. In addition, he has served on the Na- tional Exhibition Theatre Television Committee and the National Exhibi- tion Film Finance Committee. Says TOA's 'Still Opposed' Stellings said in a press conference yesterday that "TOA is still opposed to subscription television and this me- dium's use of the free air waves. How- ever, we have formulated no policy concerning wired pay television and therefore will closely watch the forth- coming scheduled tests in Oklahoma. We also will keep our eyes on these Oklahoma tests as the local theatre might become the focal point of wired subscription television." The TOA president, in response -to questions, also said that he is opposed to current releases being shown on television. "We hope that a new clearance schedule, say six to eight years, can be worked out between theatres and television," he said. Guild, at the Waldorf-Astoria on Sunday night, March 17. Proceeds will go to various theatrical charities. Television Today MEL ALLEN'S the "Best Sportscaster" in Television, editors have voted; and, above, MOTION PICTURE DAILY col- umnist Pinky Herman gives Allen his Television Today Award of Achievement. Fame magazine polled the newspaper editors. Five NBC Educational Producers Are Named Five producers have been named for the five programs the National Broadcasing Co. will offer under its plan to provide the first live program- ming ever to be produced exclusively for educational TV stations on a na- tionwide basis. They are David Lowe, Brice Howard, William Parish, Charles Polachek and Dorothy Cul- bertson, all well-known in the broad- casting field. Announcement of their appointment came from Edward Stanley, NBC manager of public service programs, who heads the project. Lowe will pro- duce the mathematics program; How- ard the American government pro- gram; Polachek the music program, which is to be a survey of the history of opera, and Mrs. Culbertson, the world geography and economics pro- gram. J. Walter Thompson Sees TV Color 'Soon' J. Walter Thompson Company, which operates its own closed cir- cuit television net, is following the pattern of the big networks by adding color programs. Be- ginning this week, the advertising agency is giving clients the oppor- tunity to witness pre-tests of commer- cials in either full color or black-and- white. The agency also will use color telecasts to develop talent for its cli- ents. "We believe that practical com- mercial color television is just over the horizon," Norman H. Strouse, presi- dent of J. Walter Thompson. Sclerosis Telethon Set A "strong" entertainment lineup of entertainment talent has been ar- ranged for the first Multiple Sclerosis telethon, scheduled for Feb. 9-10, on WOR-TV, Channel 9, it is announced by Eddie Elkort, talent chairman. Who's Where The election of Leonard O. Fischer as a director of Official Films, Inc., distributors of television film series, has been announced by Harold L. Hackett, chairman of the board and president. Fischer fills a vacancy on the board created by the resignation of Herbert Jarre. □ Three promotions in NBC Re- search and Planning have been an- nounced by Hugh M. Beville, Jr., vice-president, planning and research. The new appointments are: Dr. Thomas E. Coffin, director of re- search; Allen R. Cooper, director of corporate planning; and James H. Cornell, staff assistant, program planning. □ Stephen Strassberg, publicity direc- tor of stations WABC and WABC- TV, New York has been promoted to assistant director of press information of the American Broadcasting Co., it is announced by Hank Warner, di- rector of press information. Heyward Ehrlich has been appointed publicity director of WABC, WABC-TV. □ Arthur Perles has been appointed director of press and publicity for California National Productions, Inc., NBC subsidiary, Robert D. Levitt, president, has announced. Perles left CBS Television after 18 years of press and merchandising administra- tive duties with the Columbia Broad- casting System. Attempt to Stop Sale Of Wash. Station Halted WILMINGTON, Del., Jan. 31. - Chancellor Collins J. Seitz yesterday dismissed here an attempt to block the sale of Washington's Good Music Station. The Good Music Station, Inc., and four of its directors were the defend- ants in the court of chancery case brought by Lawrence M. C. Smith, another director who also owns Phila- delphia's Good Music stations — WFLN-FM. Holder of a little over 16 per cent of the stock of the Washington sta- tion, Smith had been attempting to halt by injunction the sale of the sta- tion — its call letters are WGMS — to RKO Teleradio Pictures, Inc., the par- ent of the Mutual Broadcasting Sys- tem. MTP Acquires 4 Films Four film features— "Roll Along Cowboy," "Rawhide," "Hawaiian Buckaroo" and "Panamints Bad Boy" —have been acquired for distribution by Major Television Productions, ac- cording to Irving M. Lesser, president. These features will be released to syn- dicates, advertising agencies or spon- sors. Motion Picture Daily Friday, February 1, J TOA Still Searches For Executive Director Theatre Owners of America has not given up in its search for an ex- ecutive director and currently has six candidates under consideration, ac- cording to Ernest G. Stellings, president. Stellings, who also disclosed that TOA expects to retain the services of a field man shortly, said that TOA hopes to reach a decision on the ex- ecutive director by March 3, when its board of directors and executive committee meets in Chicago. Arbitration ( Continued from page 1 ) ferences here this week. TOA asked the heads of the distribution com- panies whether their companies were willing to meet with representatives of TOA and other exhibitor groups which may wish to join in the move- ment, with a view to establishing an industry system of arbitration, in ac- cordance with the 1953 and 1956 Senate Small Business committee re- ports. Five on Committee The TOA Arbitration Committee is composed of Mitchell Wolfson, S. H. Fabian, Sam Pinanski, Stellings, Her- man M. Levy, general counsel, and George Kerasotes, alternate. "We hope to be able to sit down with the distributors and work on arbitration as soon as possible," he said, adding that TOA expects Allied States Association to cooperate in the work. "I expect to hear from Allied at the conclusion of their board of directors meeting in Cincinnati," Stellings said, pointing out that this exhibitor group has had a committee on arbitration— Abe Berenson, Rube Shor and Abram F. Myers— for some time. Platform Not Clarified Stellings did not expound on the TOA arbitration platform, but said that certain items in the old drafts would be taken up and others re- jected. Toronto Pioneers Name New Board of Directors TORONTO, Jan. 31-The 16th an- nual meeting of the Toronto branch of the Canadian Picture Pioneers has elected Jack Arthur, Len Bishop, Ed- die Harris and Lionel Lester to the board of directors. Seven of the 11 directors were re- elected. They were Clare Appel, R. W. Bolstad, Dan Krendel, Archie Laurie, George Oullahan, Morris Stein and Tom Daley. The directors will choose the officers for the new term at their first meeting. Ten new members were inducted into the organization. Oscar Hanson, head of the trust fund urged greater fund-raising activity. M.P. DAILY picture ERNEST G. STELLINGS at the TOA office yesterday; with him, George Kerasotes; and, rear, Joseph Alterman. Stellings Lauds Distributors ( Continued this year as at least 40 more films will be distributed than in 1956; TOA will hold a more elaborate foreign film festival in conjunction with its 1957 annual convention in Miami Beach, Fla., at the Carib Theatre and that the public will be invited to attend also. Sees More Good Films as Key The national exhibition leader, in complimenting distribution, said "there is no problem in this industry that more good pictures can't solve. The recent systematic and orderly release of good quality pictures has immeasurably improved general in- dustry conditions. While 1956 was relatively a poor year, 1957 has started off on the right foot. "My predecessors and I, and the officers and directors of TOA, have worked hard for years to see this come about. All of us are extremely grateful and appreciative of the co- operation now being received from the various film companies to this end. It is hoped that this enlightened policy will be continued. It can insure the future of this industry with benefi- cial results to all segments of our entire business." Accompanied by Kerasotes Stellings, along with George Kerasotes, chairman of the executive committee, and other TOA leaders, met with various distribution com- panies during the week in regard to several items on the TOA program, including the problems confronting small town theatres. He declined to name the companies with whom he conferred, but it is understood that this week and during his last previous trip to New York from his Charlotte home, Stellings conferred with Uni- versal, Columbia, 20th Century-Fox, Loew's, RKO Radio Pictures, and Paramount. "Those companies with whom I talked assured me that they will do everything in their power to cooper- ate with the small town theatre own- ers to assist in keeping their theatres open," he said, adding "even to the point of considerable assistance in the from page 1 ) area of film rental terms and deals." As a point of illustration, Stellings said that specific pictures were dis- cussed on which terms nationally have been designated at 50 per cent. "It is recognized that the small town theatres are unable to pay 50 per cent of the gross and continue operating at a profit. In several instances, I was told that the companies in question are willing to negotiate flat rental deals. Furthermore, I was informed that these flat rental terms will not be predicated upon 50 per cent of the anticipated gross of top pictures, but will be set at ' a figure which should be considerably less than that and which will be reasonable under the circumstances," he said. Favor Single Association Kerasotes, in reply to a question concerning day-and-date exhibition between downtown and neighborhood theatres, said that this type of play- date is in effect in his territory in Illinois. He and Stellings also said, in answering another question, that one national exhibition association would be best for the industry. Commenting on the foreign film festival, Stellings said that TOA as- sistant secretary Joseph G. Alterman has been in contact with the Miami Beach publicity department regard- ing the screening of product at the Carib Theatre. "The public would be in attendance at the screenings in the theatre which will have a specified number of seats set aside for the con- vention delegates and the industry," Alterman said. Stellings added that TOA's first foreign film directory will be sent out within the next 10 days. Record 'Ten' Score The album of the original sound track music from the score of Cecil B. DeMille's production of "The Ten Commandments" will be brought out by Dot Records, Inc. under arrange- ments consummated by DeMille, Y. Frank Freeman, Paramount Pictures studio head, and Randy Wood, presi- dent of Dot Records. But Will They Keep It Snow-white? TULLYTOWN, Pa., Jan. 31 (J school here has been named for || Disney. The choice of a name foijJ new structure was not that of U town fathers; it was that of the j|.J dren. The Disney School, as :1 called, is ultra-modern, with cJ rooms named for Disney characlj WB Investin (Continued from page 1) M exhibition," the Warner Bros. Mih stated. JJjji 'The exceptional box office perfcl| ance of such recent and currenti-ln leases as 'Moby Dick,' 'The Bad Sel'JJl 'Giant' and 'Baby Doll' have been! inspiration for our forthcoming ;J duction plans. The vast attends! ' being accorded these pictures 11 other companies' top product, tP's here and abroad, is proof that A public is prepared to give unqualil support to all worthwhile motion >j,fl ture entertainment." Points to 'St. Louis' fl Among the films mentioned in m.' statement by Warner was "'1 Spirit of St. Louis," which cost M 000,000, he said. Properties curreil in various stages of production incliu ; "No Time for Sergeants," "Sayonai "The Old Man and the Sea," '"] Story of Mankind," "A Face in Crowd," "Band of Angels," '">. Prince and the Showgirl," "The jama Game," "Lafayette Escadril] "Bombers B-52," and "The He Morgan Story." Among pictures scheduled to go .fore the cameras shortly are "Aut Mame," "The Nun's Story," "Dai Yankees" and "Marjorie Mornii star," Warner added. ; Eleven Being Readied Among other Warner purchases 1 ing prepared for early production "Too Much, Too Soon," "Death of Sand Flea," "Onionhead," "Darb Rangers," "The Deep Six," "T Whip," "Yellowstone Kelly," "Birdm of Alcatraz," "The Saga of Billy t Kid," "Young Strangers," and "Te of Hollywood." Warner, who has been in New Yc for the past two weeks, is schedul to return to the company's Burba studios this week-end. To Award Hoover WASHINGTON, Jan. 31 - T National Association of Radio ai Television Broadcasters said it wou give its 1957 keynote award for d| tinguished service to former preside' Herbert Hoover. The award will lj given him for work he did to aid tl! development of broadcasting whi Secretary of Commerce in the ear 1920's. The award will be made c| April 9 at the NARTB's annual coi! vention in Chicago. MOTION PICTURE DAILY C. 81, NO. 24 NEW YORK, U.S.A., MONDAY, FEBRUARY 4, 1957 TEN CENTS 'ftduction Plans =BC To Watch king Chart on Page 6 IOTION PICTURE DAILY's »c ;ing chart, listing releases of the n >r film companies for the months >f )ecember, January, and February ;ars in this issue on page 6. Republic Net $1,023,401 Republic Pictures Corp. and its sub- sidiaries had a net profit of $1,023,401 before Federal taxes for the 52 weeks ended Oct. 27, 1956, the company reported at the weekend. Estimated Federal taxes were $265,000, the re- port states, leaving a net after taxes of $758,401. For the previous year, the 52 weeks ended Oct. 29, 1955, Republic and its subsidiaries reported a net profit of $3,334,034 before Fed- eral taxes and reserve for contin- gency of $550,000. Estimated Fed- eral tax on income for that period was $1,865,000 or a net after taxes and reserve of $919,034. Additional details of the financial report for the 1956 period were not revealed by the company. Six Circuits Will Enter Sweepstakes Promotion Six circuits, representing a total of 341 theatres, have advised the Council of Motion Picture Organizations they will participate in the Academy Award Sweepstakes, to be held from Feb. 19 to March 26. Three individually owned theatres also have given notice of their intention to take part. The Stanley Warner circuit, with 231 theatres, advised Robert W. Coyne, COMPO special counsel, that it would participate in the project. William Dipson, who operates 38 the- (Continued on page 3) L. J. Schlaifer MPIC Offers New Film For Projector-Alignment From, THE DAILY Bureau HOLLYWOOD, Feb. 3 - Motion Picture Research Council director William F. Kelley on Friday an- nounced the availability, through the council, to theatres, manufacturers and servicing agencies a new all-pur- pose projector-alignment film, which can be used for all 35mm apertures. All aspect ratios, for both anamorphic and flat prints, can be checked for ghosts or irregularities by this film. Standby Order On Loew Debt By LESTER DINOFF Federal Judge Edmund L. Palmieri of the United States Southern District Court has issued a standby order set- ting aside the Department of Justice deadline of Feb. 6 by which Loew's, Inc., was required to divide a funded (Continued on page 3) AA Loses $798,000 In 26-Week Period Operations of Allied Artists Pic- tures Corp. and its wholly owned subsidiaries for the 26-week period ending December 29, 1956, un- audited, resulted in a net loss before federal income taxes of $798,000 as compared with a net profit of $385,- (Continued on page 3) Investment Survey: Predicts Film Prosperity in '57; Sees Theatre Domination of TV Likely The motion picture industry is likely to enjoy a "prosperous 1957" and continued improvement for the ensuing several years, the Value Line Invest- ment Survey, published by Arnold Bernhard & Co., investment advisers, states in its current issue, out today. The report points not only to improved product available to thea- tres but also to its belief that "Over the next few years the average American will probably have more money for recreation and more lei- sure time for entertainment. Also," it adds, "the population of Hollywood's most important customer group, the 15 to 24-year olds, will expand signi- ficantly in the years which lie ahead." The investment survey also reports the belief that the industry is gaining the upper hand over its television competitor. It tells its readers: "Though the movie industry will always have to compete keenly with television, it now appears that Holly- wood has been gaining the upper ( Continued on page 2 ) Shor Tells of Letter Allied Appeals To Presidents For Arbitration TO A Said to Have Joined Plea; Board Keeps EDC By RAY GALLO CINCINNATI, Feb. 3.-The text of a letter sent to all company presidents asking for action in the establishment of an industry arbitration system was released here Friday by Ruben Shor, retiring president of Allied States As- sociation, following a meeting of the board of directors. Another letter, al- most identical in subject matter also was sent by Theatre Owners of America, Shor said. The letter called attention to the recommendations of the Senate Small ( Continued on page 3 ) ffecf lanuck Member Of 20th-Fox Board Darryl F. Zanuck has been elected a member of the board of directors of Twentieth Century-Fox Film Corp., it was announced at the weekend by Spyros P. Skouras, presi- dent of the company. Za- nuck, who re- signed last year as vice - presi- dent in charge of production at Fox to devote himself to inde- pendent film production, will also join the company's finance Zanuck's career Darryl Zanuck committee, has been closely [Continued on page 3) Television Today Page 2 Motion Picture Daily Monday, February 4, PERSONAL MENTION ALEX HARRISON, 20th Century- Fox general sales manager, and Mrs. Harrison left here over the weekend by plane for a vacation in Honolulu. • Leo F. Samuels, Buena Vista presi- dent and general sales manager, and Jesse Cinich, Western division man- ager, have returned to New York from the Coast. • Ernest Stellings, president of Theatre Owners of America, returned to Charlotte from here at the week- end. • Richard Carlton, sales vice-presi- dent of Trans-Lux Television Corp., left Minneapolis yesterday for Denver and Los Angeles. • Douglas Fairranks, Jr., arrived here yesterday from London via B.O.A.C. • Marty Wolfe, Altec Service Co. sales manager, will return to New York today from California. • Michael Redgrave, left here yes- terday for Saigon, Vietnam. • George Kerasotes, chairman of the executive committee of Theatre Own- ers of America, has returned to Springfield, 111., from New York. Report on India Heads MPEA's Meet Agenda A report on Indian film taxation will be given to the board of direc- tors of the Motion Picture Export Association in a session here tomor- row afternoon to consider an agenda heavy with foreign problems. Charles Egan, newly-appointed i MPEA representative in India, will | present the report to the board. Egan i returned here from Bombay last I week following a quick visit to that | lrjarket. The MPEA board will also discuss | the Danish and Spanish film situa- tion, besides sales to East European countries and the five picture limita- tion agreement in selling American product to Iron Curtain nations. Other matters on the agenda in- clude selling dates in Germany; a status report on Turkey; a report by Robert Corkery, MPEA vice-presi- dent, on Central and Latin America; film licenses in Israel and Belguim, and film bookings on the Canadian Pacific transportation lines. Michigan Allied Head Pledges Harrison Support in Campaign to Reopen Theatres Special to THE DAILY DETROIT, Feb. 3— Milton H. London, president of Allied Theatres of Michigan, Inc., has sent a letter of congratulations to Alex Harrison, 20th Century-Fox general sales manager, regarding the latter's statement of his company's plans to assist exhibitors in reopening closed theatres. London read the story as it appeared in the January 24 issue of MOTION PICTURE DAILY. The letter said in part: "This action shows a maturity and statesmanship on your part which our industry desperately needs. Allied Theatres of Michigan strongly believes that the ills which presently afflict the motion picture industry are not so much due to external influences, such as television, as they are the inevitable product of strife within the industry itself. We feel that if all the inter-dependent branches would cooperate to bring peace to the motion picture industry, prosperity would certainly follow. 'Let me assure you that we stand ready to cooperate with you and to implement your announced plans in every way possible." Big 57 Seen (Continued from page 1) hand. Quality is _ gradually b! identified with the motion picture! dustry. Indeed, movie theatres ( their wide, curved screens j stereophonic sound) can offer audiences the opportunity to par pate vicariously in film experienc a degree that probably cannot equalled even by color or subs< tion television presentations for n years to come." "Not too long ago," the survey serves, "Hollywood nearly colla, under relentless TV competition, day, its products dominate the; waves. Theatre attendance is upj live show audiences down." H. F. Cohen Dies; Was sbc to Watch (Continued from page 1) competitive bids and other subjects. Noting that the earlier report op- posed exhibitor proposals that di- vorced circuits be permitted to make pictures with preemptive rights on showing them, the annual report ob- served that since the earlier report AB-PT had announced its plans to produce pictures for first showings at Paramount Theatres. "This move to integrated operation will be watched with considerable interest by all seg- ments of the industry, by your com- mittee, and by the Department of Jus- tice," the report said. leading N.O. Exhibitor NEW ORLEANS, Feb. 3.-Funeral services were held here Friday for Harold Francis Cohen, veteran motion picture industry executive of this city, who died last Wednesday in Bay St. Louis, Miss., following a heart attack. He was 54 years old. Cohen operated his own distribution office here at the time of his death— Harold F. Cohen Enterprises, Inc. Cohen began his industry career in 1923 as salesman for Producers Dis- tributing Corp. He was with Pathe and RKO later and in 1940 joined United Artists. In 1941 he became associated with the late Arthur Brom- berg of Monogram Southern Ex- changes. In 1949 he joined E. V. Landaiche as partner with the Screen Guild Franchise. After a year the partner- ship was dissolved, with Cohen taking over the Lippert franchise. Two years ago he formed his own company. Survivors include his widow, one son and a brother. Interment was in St. Louis Cemetery No. 2. Schaefer Named (Continued from page 1) change in Minneapolis. The folkn year he managed the Universal tures exchange in Seattle, later erating his own states rights exchs in Chicago. In 1919 he rejoined versal, where he held division i ager, sales manager and theatre op tions manager posts. In 1928 Schlaifer moved ove UA and became associated with ward Small Productions in 194( vice-president. He successively key sales positions with 20th Cent Fox, Allied Artists Monogram Eagle-Lion. After leaving UA 1955, he was associated for two ) with the George Schaefer organiza Hunter in 'Louis' Tour Actor Tab Hunter will assume a new role this week when he begins a cross-country tour as press agent for a motion picture in which he does not even appear. "The Spirit of St. Louis." Hunter requested permission from Warner Bros, studios to make the trip, offering to postpone his vacation in Europe. O'Donnell on Comm. Robert J. "Bob" O'Donnell, general manager of the Interstate Circuit, will act as Texas chairman of the enter- tainment industry tribute to Jimmy Durante, it was announced by Harry Brandt, chairman of the coordinating committee. "You've done it again, J.B. ! . . . great rushes ...sure hit!" "You really think so?" "Absolutely! Great family appeal. It'll pack them in." "H-m-m-m. How'll we promote it?" "Let's see. Big picture. Family picture. Calls for the big family magazine— The Saturday Evening Post, of course!" "Full page or spread?" MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E..P^ Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William K. we,e>. Editor, Telephone HOllywood 7-214'5; Washington, J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams ,u' nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays,^ days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Cnter, New York 20, Telephone Circle 7-3100. Cable address : _ Quigpubco, New^York. mm Qmgley'r Praiimtj "ks^liuigl^rjr^ vTce- President; Ttea^^S^wt^' Vice5rSUat"«S3 Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Hiffl Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a_ pa Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 193«, at the Post Office at New York, N. Y March 3, 1'879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. .. of under the a| of lay, February 4, 1957 Motion Picture Daily tlied Plea review: (Continued from page 1) ess Committee for the setting of bitration system. These recom- ations were made on Aug. 2, i and July 27, 1956. The presi- } were told that Abe Berenson ew Orleans, Abram F. Myers, ial counsel, and Shor had been i nted as a committee to meet with =j;ompany heads. ne major points on the board's [la were not reached at the Fri- \!;essions, the principal items hav- S'leen put over until Saturday for ^deration. This included the elec- ,i;>f officers, with election of Julius ,on to the post apparently as- rj, as predicted in Motion Pic- I Daily on Friday. The new presi- I for the first time in Allied his- rj will take over the duties of the I immediately following the elec- ii EDC Continued [Le board did, however, endorse J continuance of the Emergency ijnse Committee and agreed to licipate in an all-out campaign She complete elimination of the lesion tax. It was stated that in- Ich as the smaller theatres bene- £[ the most from the reduction lie tax that the exhibitors operat- Ihose theatres should help out in |r to aid the bigger theatres. The jt'tors also endorsed Senator Ful- |it's bill which would put a 25 sicent tax on the first $25,000 of oness, and 35 per cent on all busi- I over that figure. This was re- sted as a help to small exhibitors, j was indicated that the possibility Elllied holding a joint meeting with riitre Equipment and Supplies iufacturers Association in Miami I November was not completely bidoned. Merlin Lewis, executive 8<>tary of TESMA, was here to I with the Allied board, but he a not met with the directors as of it Friday. 10r said that an Allied-TESMA Ip was not likely but that a pos- il itv still existed. Fear Strikes Out Alan Pakula — Paramount Several very effective performances by outstanding players such as Karl Maiden, the newcomer Anthony Perkins, and Norma Moore lend distinction to this telling of the unusual story of Jim Piersall, the major league ball player whose compulsion to be a winner, instilled by his father, drove him to a nervous breakdown from which he fought back to become a star of the Boston Red Sox. More than being merely the story of a parental ambition which de- manded more of the boy, Piersall, than his mind and body could give, "Fear Strikes Out" is a storv of success achieved despite great odds, and a frequently touching love story, as well. While baseball happens to be the motivating factor in the youth's life, this is not what can rightly be called a "baseball picture." The sport is background. The plot does not turn on the outcome of a game nor on the feats of the star on the diamond. It could as well be the business or professional world, as the sports world, for whose recognition the youth strives. Thus the film's appeal is by no means limited to followers of the game. Perkins' performance as Piersall is impressive and seems certain to further enhance the personal following won by his recent appearance in "Friendlv Persuasion." Maiden, as the father whose driving ambition deprives the boy of a normal youthful life and ultimately of his mental balance, gives his expected fine portrayal. Miss Moore, as the young nurse whom Piersall falls in love with and marries, and who remains loyal to him during the period of his adversity, is a pleasing personality whom audiences will remember. Perry Wilson, as the mother; Adam Williams, as Piersall's psychiatrist, and Peter Votrian as Piersall as a boy are all quietly effective in their important roles. Robert Mulligan's direction brought restraint and understanding to what could have been sensational and flamboyant scenes. His discretion adds much to the worth of the Alan Pakula production. Ted Berkman and Raphael Blau wrote the screenplay from a story by James A. Piersall and Albert S. Hirshberg. Properly exploited, it should be a good draw in all situations. Running time, 100 minutes. General classification. Release, not set. Sherwin Kane 'ilk Allara President ) iVest Virginia Allied ,|[NCINNATI, Feb. 3.-Frank Al- ii of Matewan, W. Va., was elected iii ident of Allied Theatre Owners of Kt Virginia at a meeting here of the ii; s board held in connection with h| Allied Drive-In Theatre Owners t ention. Joseph Buff a of Mt. Hope v\ elected secretary-treasurer, and !>| Keesling of Bramell vice-presi- 1:. Floyd Price of Charleston was I ed national director. Znuck Elected {Continued from page 1) men with Twentieth Century-Fox file the merger of Twentieth Century Pjures and the Fox Film Corp. in |f 5. He is currently completing his ii^ production in England, "Island in tf Sun," based on the best-selling tii el by Alec Waugh. Six Circuits (Continued from page 1) atres in New York, Ohio, Pennsylvania and West Virginia, said he would or- ganize promotion on a circuit basis. C. F. Motley, vice-president of the Video Independent Theatres of Okla- homa and Texas, advised Coyne that 22 of the large theatres in his cir- cuit would participate. Nine of the largest Arizona theatres of the Harry L. Nace circuit also will take part in the promotion, according to Jack Van Leer, booker and film buyer. Walter L. Reade, who op- erates 33 theatres in New York and New Jersey, advised Coyne that all of his theatres would cooperate. Lloyd G. Wineland, who operates eight theatres in the District of Co- lumbia and Maryland, stated that all of his theatres would take part in the project. Individually operated theatres which announced their participation were the Ioka Theatre of Exeter, N. H, the Plaza Theatre of Windsor, Conn., and the Plaza Theatre of Pater- son, N. J. Allport Denies MPA BFPA Discussion Held From THE DAILY Bureau LONDON, Jan. 30 (By Air Mail). —The following statement was issued last night by F. W. Allport European manager of the Motion Picture Associ- ation of America: "Garbled reports have reached the trade press of a meet- ing in New York last week between Eric Johnston, president of the MPA, and presidents of the MPA member companies." Allport's reference is to an unoffi- cial report, not published in Motion Picture Daily, that Eric Johnston had proposed to the MPEA board on Jan. 25 that the American industry en- deavor to work out by negotiation ar- rangements for settling by negotiation subjects in dispute prior to the enact- ment of new legislation. The statement continued: "The meeting was called to deal with ques- tions that have arisen in relation to the companies' West Coast operations and was devoted primarily to them. "There was no discussion on British matters other than a general report on the status of current film legislation. "No discussions between the Motion Picture Association and British Film Producers are planned to my knowl- edge." Fund Extension (Continued from page 1) debt of $30,000,000 between the pro- duction-distribution organization and the theatre operation. Following a closed door hearing on Friday, at which Charles C. Mosko- witz, vice-president and treasurer of Loew's, Inc., and Leopold Friedman, president of Loew's Theatres, Inc., tes- tified, Judge Palmiere announced that he "has suggested a standby order to enable the court and Loew's to deal with the matter most effectively." The hearing before Judge Palmieri was the second during the last week as the court delayed signing an order last Wednesday in which Loew's The- atres would have assumed no more than $5,000,000 of the funded debt which is currently held by eight insur- ance companies. By the issuing of a standby order, Loew's has an indefinite period of time in which to seek a division of the funded debt. However, the company still has only until March 8 to dis- tribute its stock. Also in attendance at the hearing were Benjamin Melniker, vice-presi- dent and general counsel for Loew's, Inc., S. Hazard Gillespie, attorney, and Maurice Silverman of the Anti- trust Division of the Department of Justice. 12 Categories Listed In Sweepstakes Contest The 12 of the 27 Academy Awards categories in which participants in the Academy Award Sweepstakes will be asked to name the winners were an- nounced at the weekend by the Coun- cil of Motion Picture Organizations. They are: best performance by an actor, best performance by an actress, best performance by an actress in a supporting role, best performance by an actor in a supporting role, best achievement in direction, best song, best motion picture, best motion pic- ture story, best achievement in cos- tume design (color), best scoring of a musical picture, best music score of a dramatic or comedy picture, best achievement in cinematography ( color ) . AA Loses $798,000 (Continued from page 1) 708 for the corresponding period in the previous year. This was an- nounced here by S. Broidy, president at the weekend. In the 26 weeks ending December 29, 1956, a credit of $346,000 was provided for estimated refund of fed- eral income taxes, whereas for the corresponding period in the previous year a reserve for federal income taxes was set up of $202,000. The net loss for the period ending December 29, 1956, after income tax credit, was thus reduced to $452,000 as com- pared with a net profit of $183,708 for the corresponding period in the previous year. The company's picture, "Friendly Persuasion," is tentatively being amortized on a cost recovery basis, and as of December 29, 1956, no profit or loss has been taken into the earnings statement. The gross income for the last 26 week period in 1956 amounted to $8,662,686 as compared with $8,160,- 763 for the same period in the pre- vious vear. $100 PER SEAT FOR THE PREMIERE - FIRST MEZZANINE ONLY - FOR THE BENEFIT OF THE MARCH OF DIMES. INCLUDING WARNER BROS. , PRESENT ^ Jame S Stewart as Charles A. Lindbergh in V. .■ ' "Each year one motion picture finds a special place in the public's heart. I sincerely believe 'The Spirit of St. Louis' will be that picture for 1957." JACK L. WARNER President, Warner Bros. Pictures in Cinemascope and WarnerColor BASED ON THE PULITZER PRIZE BOOK BY CHARLES A. LINDBERGH SCREEN PLAY BY BILLY WILDER and WENDELL MAYES IPRODUCED BY LELANDHAYWARD • DIRECTED BY BILLYWILDER MUSIC COMPOSED ANO CONDUCTED BY FRANZ WAXMAN P jNE SUPPER-DANCE AT THE FAMED RAINBOW ROOM, ROCKEFELLER CENTERl H < X o o Q CQ < H a: UJ z of < z > z 3 < X O UL. 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CO O < c- tT k£« - <~JUlS UJ I ^ x ' S oi ^ o £ z = « zo 5 =>o - X o ^ — © UIZ oo cr> w CM Q Cci U|JS . > o LU — Ul - u- £ cc i 0< cd i I- U. i U >t«g. _ ™ C3 C000 >■ xo O CO ca EO ==1 ION >15 i 5<>- cc ui|iS Ez=" Sate Hi" oO. — .ecm < cs- u.-- r-CO d zccSS X£H co=?s ui « j^Ul" ccJ? 35 CQ . =31 XCC t:^ i. — ^~ . uj rt r- CO :a2 C 3 a CO X.SI I 33 — ~ E — cS °-o Oo E it O 'J CS 1 > cs© 1_ S s *' (J a r 0 * c s < 0 \ nday, February 4, 1957 Motion Picture Daily VIEWS: l ack Whip III Century-Fox — Regal liugh Marlowe, Coleen Gray and lie lesser-knowns enact with proper lard for pace and characterization, ], Orville Hampton story in Regal- toe of revenge, American Western te. The subject matter, however, ^essitates an adult rating, i'our dance hall girls, suspected of a spiring to help a badman, Charles I y, escape, are sent packing by Iriff John Pickard. The girls, Angie Ikinson, Adele Mara, Dorothy liuyler and Miss Gray, end up at ijtagestop run by Marlowe and his )l,ther, Richard Gilden. Charles Gray appears on the scene 1. begins contesting for Miss Mara's tactions. Then adventurer Paul shards arrives with other outlaws | announces a plan to kidnap the rjiernor of the state. Marlowe tries (prevent the plan, and is aided by I sheriff. After the outlaws come Ctheir just deserts, the girls move | all except Miss Gray, who is ■ted with Marlowe. 'Iharles Marquis Warren directed 1 fairly suspenseful results, and jhert Stabler produced, fining time, 84 minutes. Adult Ssification. For December release. A. M. W. Eur Boys and a Gun I urity Pictures — United Artists iKeen-agers are on the loose again, if time under the guidance of pro- |er-director William Berks, who lied out this job for Security Pic- Sfis with United Artists releasing, i.jhilip Yordan and Leo Townsend ve written a screenplay that has a ■of twists and turns and more than Wugh dialogue, but the sum total is Bier unbelievable hocus pocus about ijlaartet of boys who turn to a punk llcup job at a fight arena for no par- ilarly good reason. Prior to this rdent, the boys had all kept out of inible. The motivations of each for Sang up crime are explored, but the liic psychology leaks no end. Tour young actors are introduced. Flak Sutton is a runner for a bookie K) wants dough and plenty of it so he si buy his sweetie rock 'n roll nights 3 the town. Terry Green is a truck- |'er with a crush on his boss' sec- Wry, Diana Herbert, and he also K: a wad of dough as the open m.me to his young lady's favors, fies Franciscus is an amateur boxer M ) needs the green stuff for his preg- a t wife's forthcoming Caesarian de- ■ ry, and William Hinant is the g hses-wearing mama's boy who is P to prove he's as tough as the rest, 'he district attorney manages to 'Oklahoma!' in 7 odd -AO Grosses $8,970,087 The Todd-AO road show engage- ments of Rodgers and Hammerstein's "Oklahoma!" in 29 U.S. and two Canada cities have thus far accumu- lated for its distributor, Magna, a box- office gross of $8,970,087.60. This was revealed at the weekend by A. E. Bollengier, vice-president and treasur- er of Magna Theatre Corp. A total of 4,672,184 theatre patrons paid an average of $1.93 per person to see the picture, he said. Grosz to Fox Post Paul Grosz has been appointed 20th Century-Fox art manager, it was announced by Abe Goodman, advertis- ing director. Grosz is a veteran of 29 years in the motion picture industry, having filled a number of key art de- partment positions at Universal, Co- lumbia, Paramount and Warner Brothers. round up all four in short order, since they are out of their league when it comes to robbery and cop-killing, and then things resolve into a cat-and- mouse play to unearth the killer, with none of the four wanting to take the rap. In an inconclusive ending, it looks like all four will go to the chair. Running time, 73 minutes. Adult classification. For January release. Lawrence J. Quirk Television Today Utah Blaine Columbia Gunfire punctuates most of the ac- tivity in a Western obviously de- dicated to the theory that a Western is for shootin' and fightin' and lots of hard riding. The gun holds a fleet- ing upper hand for the badmen through the story, and finally it is the gun that lets good triumph over evil. Rory Calhoun plays a notorious gunslinger known as Utah because he single-handedly brought law and order to a town in that state. The role is adequately performed and the character true to the type: tall, dark, expressionless, careless in appearance but greased lightning with guns and fists. Ray Teal is interesting as an elderly gang leader who gets the idea of "inheriting" ranches by the simple method of murdering the owners' families and filing claims on the "abandoned" tracts. He makes quick decisions and gives complicated or- ders to subordinates with the polished efficiency of a modern business ex- ecutive. Susan Cummings and Angela Blake are two very lovely ranch owners orphaned early in the plot by the persistent gunfire. They're next in line for the treatment until with Cal- houn's help they goad the decent townsfolk into taking up arms against the gunmen. Sam Katzman produced. Robert E. Kent and James B. Gordon did the screenplay from a novel by Louis L' Amour. Fred F. Sears directed. Running time, 75 minutes. General classification. For February release. Accas and Rabinovitz In New ABC Posts The appointments of Gene Accas and Jason Rabinovitz to the twin posts of administrative officers of the ABC Television Network was announced at the weekend by Oliver Treyz, vice- president in charge of the network. Accas, who returns to ABC in mid- February from his present position as vice - president of the Television Bureau of Advertising, will handle special assignments in die areas of ad- vertising, promotion, research and sales. Additionally, he will be respon- sible for the development of sales and program concepts for "Tomorrow." Rabinovitz, who was previously as- sistant controller for the ABC Division, will be responsible for the network's financial and business matters and will coordinate network operating and service departments. Hold Theatre 'Sneak' Of New TV Program What is believed to be the first "sneak preview" of a new TV film program ever held in a neighborhood motion picture theatre took place Feb. 1 at the Lake Theatre in Oak Park, a suburb of Chicago. The series previewed was "Tug- boat Annie," produced by Television Programs of America, Inc. The tie-up was made between Ed Silverman, president of S.&S. Theatres, owners of the Lake Theatre, and Michael M. Sillerman, executive vice-president of TPA. The preview was supervised by Bruce Eells, Western division vice- president of TPA. S.&S. operates the Oriental and Woods Theatres in the Loop and is one of the largest ex- hibitor circuits in Illinois. Hike TV Color Price CAMDEN, N. J., Feb. 3-Increases of $45 to $50 in the nationally ad- vertised prices of three of the ten models in the current line of RCA Victor color television receivers, ef- fective immediately, were announced at the week-end by Charles P. Bax- ter, vice-president and general man- ager, RCA Victor Television Divi- sion. 'Panic!' on Weekly ''Panic!" a series of suspense dramas, will become a weekly feature on NBC-TV starting March 5. The new series, which will be presented in the time-period of "Noah's Ark," will be sponsored on alternate weeks by Chesterfield cigarettes and Max Factor. The respective agencies are McCann-Erickson, Inc. and Doyle Dane Bernbach, Inc. IN OUR VIEW IN the course of his Thirtieth An- niversary address recently in Miami, Robert W. Sarnoff, pres- ident of NBC, referred to an adver- tisement which appeared when NBC was born, in which the company president's job was described. It said in part: "One of his major re- sponsibilities will be to see that the operations . . . reflect enlightened public opinion, which expresses it- self so promptly the morning after an error of taste or judgment or de- parture from fair play." The observations which follow are not designed to reflect specifically on NBC or any one operation in partic- ular, but have decided reference to the whole television picture. There have been at least a couple of very recent cases in point, which can be forgiven on the theory that everyone is entitled to an occasional slip, but should not be forgotten— in order to prevent recurrence. One was the mis- interpretation placed on a scene in a Kraft show by some viewers, the other the badly mangled Tonight opening show wherein expressions and demeanor were permitted which should never have been allowed. Recently Rabbi Edgar F. Magnin of Los Angeles wrote in an article: "The industry itself should adhere to highest standards and there should not be any form of compulsory cen- sorship for television." That kind of expression from those people who do much to mold public opinion is in the best interests of the business. It is the better part of wisdom, cer- tainly, for the industry to see to it that such opinion-makers are given no cause to change their minds about the need for censorship. It should not be necessary to re- iterate here that the woods are full of do-gooders who are lying in wait, ready to pounce upon such public services as television, crying for con- trol—and censorship. Let's give them no ammunition. —Charles S. Aaronson FILM COSTS SlASHED/ Guaranteed RAPIDWELD process restores used, worn film, removes scratches — RAP1DTREAT protects new film. And hundreds of showings to any film! Cut costs drastically! See how Rapid's unusual low cost saves thousands of film dollars for top-name clients — and precious hundreds for smaller accounts. Send for VALUABLE informative booklet ON FILM CARE. -w^ "The Film Doctors" M^apid FILM TECHNIQUE, INC. 37-02W— 27th Street, Long Island City 1, N. Y. Phone ST. 6-4601 tANSCRIPTIONS FILM COMMERCIALS with FINE SOUND are recorded at INE SOUND Ihr PL 3 5400 |IMC 9UUNU IHC. y] i .5th Ave., NYC ildwyn, Helen Hayes and Frank la are among the personalities ■ have joined the entertainment littee for Eddie Cantor's 65th lay celebration, it is announced Irk Benny, committee chairman. Hiational celebration of Cantor's ■ ay is sponsored by the State of H Bond drive, and will be held ■lay night, Feb. 16, at the Fon- Hleau Hotel in Miami Beach. It President Harry S. Truman He the principal speaker at the w which will be dedicated to the ■ :ement of the economic develop- §pf Israel. ■ f ;ious Tie-In for 'Hymn' V ationwide pre-selling campaign I 'niversal-International's "Battle ■ ' among Protestant religious I has been put into motion, the n ny has announced. Cooperating ; 1 ; General Department of United ro| b Women of the National Coun- { the Churches of Christ, their ing arm, the Protestant Motion J Council, and Dr. Daniel A. , editor of the Christian Her- Dr. Poling has filmed a special ?ntary on the U-I production for ig at preview screenings being for church leaders in key cities the country. At the Communion Breakfast for New York Catholics M.P. DAILY picture ON THE DAIS at the seventh annual Communion breakfast for Catholics of the industry in the New York area, left to right; Joan Roberts, who entertained the 1,200 guests for 40 minutes with songs and imper- sonations; Thomas Hayward, opera star who sang a duet with Miss Roberts; Joni James; Jessica Dragon- ette; Rev. John J. Cavanaugh, C.S.C., director of the University of Notre Dame Foundation, who was the principal speaker; Mrs. Winifred Feely, who spoke on "The Challenge of Lourdes"; Robert H. O'Brien, vice-president of ABC-Paramount, who was master of ceremonies; Very Rev. Msgr. Thomas F. Little, spir- itual director of the Communion Breakfast sponsoring committee; and Kate Cameron, film critic of the Daily News. The breakfast, at the Waldorf Astoria Sunday morning, followed 9 o'clock Mass at St. Pat- rick's Cathedral. Others on the dais were Rev. Paul Hayes, assistant to Msgr. Little; Mrs. James Looram, and Rt. Rev. Msgr. John S. Middleton, representing His Eminence Francis Cardinal Spellman. 'Sweeps ( Continued from page 1 ) Florida, Alabama and Tennessee, in- formed Coyne that the project would be set up in about 25 or 30 of the towns and cities in which they op- erate. The Prudential Playhouses, with 50 theatres in New York, will participate on a circuit-wide basis. Albert Bernstein, Petersburg dis- trict manager of the Neighborhood Theatres, reported the six theatres in his district would participate, and it is expected a number of others in the 50-theatre chain will sign up shortly. Frederic A. Danz of the Sterling Theatres Co., operating 35 theatres in Washington, wrote they would take part, also. Among the smaller circuits which agreed to participate were the M.C.M. Theatres, Florida; the Trans- Lux Theatre Corp.; the Pioneer Theatres, Iowa; Allen Theatres, New Mexico; Dave Lebovitz, Mississippi and Tennessee; Howard Theatres, Maryland; Sterling-Cossett circuit, North Carolina, and the Coleman Amusement Co., Illinois. ul Minnesota Tax {Continued from page 1) these taxes are not likely to be as productive of revenue as the income tax or to reach as effectively the commuter or 'daylight citizen.' They are, furthermore, likely to have un- fortunate repercussions upon retail trade within the large central cities of the State's major metropolitan areas." The report is the result of an 18- months survey, the chief purpose of which was "to examine the tax struc- ture to determine the impact of vari- ous taxes on the creation of wealth Name Bernstecker to Sweepstakes Committee Emil Bernstecker, one of the origi- nal members of the Audience Awards planning committee, has been appoint- ed a member of the Jacksonville ex- change area committee for the Acade- my Award Sweepstakes, Robert W. Coyne, special counsel for the Council of Motion Picture Organizations, an- nounced. Bernstecker, who recently became associated with Florida State Thea- tres in charge of circuit advertising and publicity, succeeds LaMar Sarra on the committee. Sarra is engaged in other activities. Bernstecker was for years associated with the Wilby- Kincey circuit in Atlanta. C. R. Daggett Dies at 52 HOLLYWOOD, Feb. 4.-Funeral arrangements are being completed here for Charles R. Daggett, 52, Co- lumbia Pictures publicist and former journalist, who died Sunday at Ce- dars Lebanon Hospital of nephritis. Daggett, reporter for the "Los An- geles Herald-Express" in the 20's, pub- lic relations man for James and Wil- liam Cagney in their independent pro- duction company, had been with Co- lumbia for upward of a year. His widow, mother and two brothers sur- Schine in Plea For New Trial 'Paths of Glory9 to VA HOLLYWOOD, Feb. 4-President Arthur Krim has announced that United Artists will release Bryna Pro- ductions, "Paths of Glory," starring Kirk Douglas. with particular emphasis in the area of manufacturing where we are sub- ject to competition from other states." Special to THE DAILY BUFFALO, Feb. 4.-At the conclu- sion of the arguments in the appeal for a new trial by the Schine Theatre in- terests here today, Federal Judge Har- old P. Burke gave the opposing attor- neys two weeks in which to file memo- randums. Frank G. Raichle repre- sented the Schine interests and Joseph E. McDowell, trial attorney for the anti-trust division of the Department of Justice, the government. Raichle pleaded for a new trial on the grounds that the Schine interests were prevented from presenting im- portant facts in their 1945-55 trial. The Schine theatre interest previously had been found guilty of criminal con- tempt by Judge Burke. Goldwyn Suit Trial Now Set for March 18 SAN FRANCISCO, Feb. 4.-A new trial date of March 18 has been set for the Samuel Goldwyn Productions anti- trust suit against Fox West Coast The- atres in Federal District court here. Last set for trial in January, the long pending action had to be postponed because Judge Edward P. Murphy, who has presided at pre-trial hearings, was assigned to Federal court in New York for a temporary period. 6 17' Buys Gann Work HOLLYWOOD, Feb. 4-Universal- International has announced the ac- quisition of "Twilight of the Gods," by Ernest Gann, Literary Guild selec- tion for February, for which Gann will come here to write the script. UNPARALLELED STAY MOTION PICTURE | IS BEING MADE B PR A month ago we reported in first 15 theatres, then averaging 4 additional weeks in January gross has reached the fantas (the last week in January being the lj THESE ASTOUNDING RESULTS INI) WILL BE THE HIGHEST GROSSING All A PARAMOUNT PICTURE TECHNICOLOR5 G POWE TORY FIRST 15 ENGAGEMENTS eMILLE'S 13 WEEKS 12 WEEKS 12 WEEKS 11 WEEKS 11 WEEKS 11 WEEKS 11 WEEKS 11 WEEKS 11 WEEKS 8 WEEKS 8 WEEKS 7 WEEKS 7 WEEKS 7 WEEKS 7 WEEKS Criterion, New York City . . . Stanley Warner, Beverly Hills, Los Angeles Ohio, Cleveland Keith's, Washington . • Astor, Boston Randolph, Philadelphia McVickers, Chicago . Madison, Detroit University, Toronto Olympia, Miami Beach, Miami Beach . Capitol, Montreal . Grand, Cincinnati New, Baltimore . Century, Buffalo !ON flANDMENTS a gross of $2,226,749. for the eks playing time. Now after «e very same 15 theatres the n of lusiye of huge advance ticket sales — ith the exception of one holiday week.) THAT "THE TEN COMMANDMENTS" TION IN MOTION PICTURE HISTORY ! Motion Picture Daily Tuesday, February 5, 19'' Promotion Gordon Sees 'New Era9 of Cooperatio ( Continued from page 1 ) having Taylor Mills of the MPAA and Charles McCarthy of COMPO prepare the composite report. The financing aspects will include consideration of the proposal presented concerning the use of a $50,000 es- crow fund, accumulated from a 1950- 51 promotional short subjects cam- paign. Mills and McCarthy met here last night to work on their report which will combine all pertinent points from the MPAA program, the COMPO-The- atre Owners of America plan, and the West Coast Golden Jubilee program. They are awaiting also the comple- tion of various sub-committee reports for insertion in the overall plan. The proposal to utilize the $50,000 escrow fund was presented to the joint industry business building committee a few weks ago. The fund was ac- crued from the rentals of 12 short subjects, "The Industry and You," which are now in non-theatrical dis- tribution. Controlled by Board of Trustees The escrow fund is governed by a board of trustees and there are no limi- tations on its utilization. According to one trustee, there is some hope that this fund could be used for further in- dustry promotions on "a revolving ba- sis." He said that the proposed busi- ness building program will be consid- ered when the trustees meet. It is another hope, he said, to have the $50,000 escrow fund utilized in another institutional campaign such as "The Industry and You." The trustees of the fund include Leo Brecher, I. E. Chadwick, William Ainsworth, J. J. Fitzgibbons, Arthur Lockwood, Meyer Schine, Robert J. O'Donnell, Harry Brandt, Trueman T. Rembusch, Eric Johnston, Y. Frank Freeman, A. Montague, Joseph Vogel, Martin Quigley, Jack Alicoate, Ben Shylon, Abel Green and Rotus Har- vey. Three of the original members of the board— Jean Hersholt, Charles Skouras and Charles E. Lewis — are now deceased. 'Louis' Opens Feb. 21 Warner Bros.' "The Spirit of St. Louis," starring James Stewart as Charles A. Lindbergh, will have its world premiere at Radio City Music Hall on Thursday, Feb. 21, it was announced yesterday. NO "SIDE SEAT SQUINT" WITH THIS J% "ALL-THERE" SCREEN jf 1 VICRAlLITE LENTICULAR SCREEN (Continued from page 1) that he wanted everybody in the in- dustry to know, as well as Allied, that he would continue to give full sup- port to any of the previous efforts made by his predecessor in bringing about a better relationship between production-distribution and exhibi- tion. 1 Will Go to Any Length' Gordon stated: "I am highly hon- ored to have this position and fully realize the perilous times we are in. I will go to any length, at any time, with any group, to meet and discuss problems of our industry and I would like to see some way to have a meet- ing of the minds in the various branches of our business whereby a better spirit of cooperation can be displayed by all those concerned in bringing about a solution to our problems. "I sincerely believe that no part of this industry can die without affecting the health of another part of it and I feel that the plight of the exhibitor is symptomatic of the chaos and ill- ness of production and distribution which is ridden by high costs and hamstrung by agencies and exorbitant demands. Such costs are now being pushed off on the exhibitor rather than fought out at the source." Both Myers and Gordon said the Allied board has authorized its Coun- cil of Motion Picture Organizations committee to continue discussions on national Allied's rejoining COMPO and arrangements for Allied members to participate in new theatre promo- tion plans. Continue Search for Publicist The press relations counsel com- mittee, composed of Sidney Stern, Elmer Nolte and Irving Dollinger, will carry on the study for the pos- sibility of engaging a permanent pub- licity director for national Allied af- fairs, it was also stated. The Allied board of directors also passed the following resolutions: (1) To alert all members to guard and fight against any present or fur- ther state or city taxes that will affect theatres; (2) To condemn any further mer- -i fill! gers of corporate interests of fill producers and distributors, and tl new Allied officers have been i structed to inform proper authoriti in this matter; (3) To send a letter of thanks Alex Harrison, general sales manag for 20th Century-Fox, for his intere and friendly attitude in presenting; plan that may not only keep prese: theatres open but may re-open son of the closed ones. Drive-in Meet Drew 400 The national Allied drive-in co vention as a whole, including tl trade show, had a turnout of abo 400 exhibitors and while many the problems discussed at the co vention were the same ones taken i at the Dallas meeting, neverthele the spirit of determination to pursi some of the resolutions still exisi And the outgoing administration ga' recommendations to the membersh that all efforts should be united support the new administration ju elected to bring about some of t} objectives of national Allied and i those involved in the industry. "the screen of optical precision" Write today for booklet L. E. CARPENTER & COMPANY VICRA-LITE SCREEN DIVISION Empire State Building New York 1, N.Y. In Canada: General Theatre Supply Co., Ltd., Toronto 'Photoplay' ( Continued from page 1 ) presented to the winners at the magazine's annual presentation ban- quet, Thursday, in the Crystal Room of the Beverly Hills Hotel in Holly- wood. Individuals designated for special achievement are selected by the edi- tors themselves in addition to the public fold. Those named this year include Cecil B. DeMille, Buddy Ad- ler, Michael Todd and Barbara Stan- wyck. DeMille will receive recogni- tion "for his creation of one of the screen's greatest emotional and re- ligious experiences, 'The Ten Com- mandments';" Adler "for his outstand- ing productions of the past and his foresighted development of new talent for the future"; Michael Todd "for the development of Todd-AO and his thoroughly delightful use of it in 'Around the World in 80 Days'; and Miss Stanwyck "for her superb craftmanship in meeting the chal- lenge of 75 film roles and for her sympathetic counsel to industry new- comers." Three Novak Films Cited Miss Novak was selected by the public as the most popular actress for her performances in Columbia's "Picnic" and "The Eddy Duchin Story" and United Artists' "The Man With the Golden Arm." Hudson, star of "Giant," receives his award for his performance in that picture as well as for Universal-In- ternational's "All That Heaven Al- lows" and "Never Say Goodbye." In addition to the gold medal for Warners' "Giant," nine more certifi- cates will go for productions of "one of America's ten most popular motion pictures for the year 1956." Listed alphabetically they are "Away All Prompt Signing Seen Of SBA Loan Boost WASHINGTON, Feb. 4 - The White House is expected to sign promptly a bill boosting by $80,000,- 000-to $230,000,000-the Small Busi- ness Administration's business loan limit. The Senate has passed the bill agreeing to the House version. The Senate had earlier voted a $65,000,- 000 increase. The new ceiling will carry the agency through July 31. Meanwhile, the House Appropria- tions Committee voted a $45,000,000 new appropriation for SBA to use to make loans. ■i Belock Acquires Debrie The Belock Instrument Corp., col- lege Point, N. Y., has announced ac- quisition of the Andre Debrie Mfg. Co., distributors of commercial mo- tion picture and photographic equip- ment in this country manufactured by a French organization— Establiss- ments Andre-Debrie of Paris. By an exchange of stock Belock has acquired the outstanding Debrie company shares and will operate it as a wholly- owned subsidiary. Boats," "Friendly Persuasion," "Pic- nic," "Somebody Up There Likes Me," "Tea and Sympathy," "The Eddy Duchin Story," "The King and I," "The Ten Commandments," and "Trapeze." Also, runners-up to winners Novak and Hudson will receive certificates for "one of America's five most popu- lar performances by a motion picture actor and actress for the year 1956," and ten young players who are likely to shine with new splendor in 1957 will receive special Photoplay "Stars of 1957" certificates. TOA to Urge ( Continued from page 1 ) TOA committee for submission to tl national organization's board of dire tors at the mid-winter board meetii in Chicago next month. After secu ing TOA directorial approval, it w be filed with the Senate Small Bus ness Committee for action. According to a TOA commits member, the petition will urge th the SSBC recommend approval th the mortgage loans be granted on basis similar to that of the Federi Housing Authority or Reconstructs Finance Corp., where the governmei; guarantees a portion of the loan. | The SBA recently rejected three ackwards— taking a good idea or tion and then finding the charac- to people it — results in static as about stock types of nonenti- "No License to Kill" was per- r integrated in all departments. 90 interesting was CBS-TV's Play- i 90 adaptation of the true "Greer ,." Thursday night. If it hadn't Claim RKO Library Has 'Blanket Coverage' Sales of the RKO film library have virtually brought about blanket cov- erage of the nation's television cir- culation area, according to F. H. Ez- zes, vice-president and general sales manager, for C & C Television Corp., which is distributing the package. Ezzes, in reporting that C & C TV did more business during the nor- mally slack final weeks of December than in any other month, added: "To me, it is a further indication that stations understand the unique op- portunity of paying for film with unsold TV announcement time, an asset previously wasted by every sta- tion in the country." C & C TV has an agreement with International Latex Corp. which sponsors a certain number of spots daily on stations to which the RKO library, called "Movietime USA," is sold. Lamneck, Neuburger in ]NB Television Posts The appointment of Joseph D. Lamneck and Burton A. Neuburger as regional division managers for Warner Bros.' television commercial and industrial film department was announced yesterday by Jack L. Warner, president of Warner Bros. Pictures. Offices are being opened in New York and in Chicago, providing di- rect services to advertising agencies and executives of industrial film ac- counts. Lamneck will supervise com- pany operations in the Eastern states area with headquarters at Warner Bros.' home office in New York. Neu- burger, mid-western states manager, will work out of the company's Chi- ago film exchange building. actually happened a couple of years age, this drama of lost foundlings, con- tested wills and mistaken parenthood might have seemed a sort of Paddy Chayevsky "Importance of Being Earnest." In this case, truth made strange and fascinating television fic- tion acted by Melvyn Douglas, Anita Louise and Una Merkel, and espec- ially by Edmund Gwenn, who should be up for an Academy nomination. Kraft Theatre's essay on the pitfalls of sudden fame, more or less like Elvis, on NBC-TV, Wednesday night, was a surprisingly honest, and serious attempt to consider one small aspect of our national scene. NBC-TV's Sunday night spectacu- lar, the musicalized "Ruggles of Red Gap," was mild on all counts ex- cept the attractiveness of the perform- ance. Michael Redgrave, Jane Powell, Imogene Coca and David Wayne car- ried the spiritless book and music along by sheer force of their immense good will and talents.— V. C. As influential as the many na- tion-wide syndicated TV column- ists, are the hundreds of local newspaper critics whose views — though they inevitably reflect re- gional preference — more often than not have national validity. These reporters, asked to vote again this year in the annual MO- TION PICTURE DAILY-FAME poll of television talent and shows, added a variety of comments on their views of the industry. Among them were the following reports from Indiana. If the city repre- sented has a TV outlet, the name of the station and its affiliations appear in brackets, along with the population of the city or town. Mona Cuppy, Journal-Courier, Lafayette, Ind. (WFAM-TV, CBS; 35,568): "Television during 1956 reached a very high level. The net- works have been successful in offer- ing an excellent variety of programs and full coverage of popular events." Dick Backes, Daily Times, Wash- ington, Ind. (10,987): "Eliminate the old propaganda films on night owl theatres. These war pictures against Germany, Italy and Japan don't do any good at the present time and keep hatred alive against those whom we may soon want to build up into 'good guys.'" Juliet Crittenberger, Daily Bulletin, Anderson, Ind. (46,820): "Commer- cials are too long and should be given at the beginning and end of pro- gram not interrupting programs in the middle." Jackie Stahl, Indianapolis News, Indianapolis, Ind. (WFBM-TV, NBC: WISH-TV, CBS; 427,173): "Why do they ruin children's shows with orders to take your mother down and tell her to buy this or that? Commer- cialism on a children's show is the lowest of low practices." John F. Pettibone, Muncie Star, Muncie, Ind. (WLBC-TV, CBS, NBC, ABC; 58,479): "Commercials are usually louder than the program . . . often they are repetitious. They should come at the beginning and end of the program and not break into the middle. . . ." Songwriters of America Slate Hollywood Meet A general membership meeting of the Songwriters of America will be held Tuesday, February 19 at the Roosevelt Hotel in Hollywood. Pres- ident Abel Baer will leave here Friday for California, accompanied bv John Shulman, SWA counsel. NBC FILM LIBRARY MOVES ITS MOUNTAIN OF STOCK FILM II The NBC Film Library, with its mammoth store of more than 30,000,000 feet of stock film, has moved to a con- venient new location at 7th Av- enue and 49th Street, New York City. You'll find us able to pro- vide you with one of the most comprehensive collections of stock footage in the world. Write for free catalog on your'business letterhead. NBC FILM LIBRARY 729 Seventh Avenue Corner 7th Avenue and 49th Street Tel.: CI 7-8300 Ext. 3438 or 3976 A Service of California National Productions, Inc. r Tliese aaethe Survey after survey proves that the Prize Baby's Dolls . . . coming at- traction trailers . . . bring the most dollars to your box office, costing you pin money as compared to other advertising expenditures. Trailers whet the appetite of your patrons and are primarily respon- sible for more than one-third of total box office receipts. mmm\\c%een \J PMZf bp or I SINDLINGER flflTIOnfU \C%€€/1 SERVICE Survey showed 34.2 per cent went to the movies because of TRAILERS! \J pmzf DOffy of mr wousmr NATION AL THEATRES CIRCUIT IN 21 STATES Survey showed 43 per cent went to the movies because of TRAILERS! Itaileti — Showmen '5 Socko Salesmen J MOTION PICTURE DAILY I 81, NO. 26 NEW YORK, U.S.A., WEDNESDAY, FEBRUARY 6, 1957 TEN CENTS ? TO RIAL Iw President Sets Iw Allied Course _j By Sherwin Kane ij policy of Allied States, co- t;ration in efforts designed to rp solve problems confronting idustry, enunciated by Julius |i immediately following his til to the Allied presidency at (|icinnati meeting of the organ- 0$ board of directors last week, dj be a welcome one to all seg- Wof the industry. ny it should win for Allied's Jader the full support of the rfrship and the wholehearted IB Hon of those groups which ij)w are hard at work on plans w larger audiences for the thea- i campaign for elimination of maining Federal admissions tax \ undertake many other con- it! e projects in the interests of tj atres and the industry as a Ic >n, who has been president of i Amusement Co. and East heatres since 1940 when those Paramount affiliated circuits quired in whole by the Gor- lily as part of the court de- Paramount divorcement pro- i, brings a wealth of experi- and understanding of industry s beyond the purely theatre g boundaries to his new, na- prominent office, and raised in a showman's Gordon went directly into operation upon completing his g at the University of Texas In consequence, although he only 46 next month, he al- a veteran of nearly a quarter tury in the industry. • in all branches of the in- ;nd not the least numerous of the ranks of Allied itself, will I the constructive note on e assumes the responsibilities ;w office. lear that the new Allied pres- lly recognizes that the times r problems call for unity and nding among all branches of istry and their components, linistration may well realize ;retofore believed impossible ment. 1,500 Sign Kerman Deal About 1,500 exhibitors throughout the United States have signed con- tracts on a "pay or play contract" for the 10 "small family type" pictures which will be produced and released in 1957 by Tudor Pictures, according to president Moe Kerman, who re- turned to New York over the weekend. Kerman yesterday reported that his production program has received the approval of Theatre Owners of Amer- ica and many drive-in and small thea- tre owner members of Allied States. National Allied, in a recent bulletin {Continued on page 6V Arbitrate New Dispute Over 'Statin' Film Title An arbitration committee of the Title Registration Bureau of the Mo- tion Picture Association of America yesterday held a hearing in a dispute over use of the title "Stalin Is Alive" by Universal Pictures for a film it placed into production this week. The title was challenged by veteran ( Continued on page 2 ) Teen-Age Employment Bill Filed in Albany Special to THE DAILY ALBANY, Feb. 5-A bill introduced here by Assemblyman Grant W. John- son, at the request of the State Labor Department, proposes to limit the number of hours which males be- tween 16 and 18 and females over (Continued on page 3) IFE Drops Discussions For Deal with Republic I. F. E. Releasing Corp. has dis- continued diseussions with Republic Pictures concerning the latter com- pany's proposals to take over distribu- tion of some I.F.E. product here, it was announced yesterday by Seymour Poe, executive vice-president of I.F.E. Poe said that the board of directors of his company, at a meeting in Rome recently, found the Republic propo- sals unacceptable and decided to ter- minate further negotiations with Re- public. Foresees Films on TV Hurting Summer Grosses Television exhibition of pre-1948 major film libraries this coming sum- mer in prime time slots may seriously impede the usual good business theatres enjoy in that season, in the opinion of Sidney Stern, president of Allied Theatre Owners of New Jer- sey. Stern said yesterday that televi- sion's current presentation of fea- ( Continued on page 2 ) Proposes Jury Review Of N.Y. License Denial Special to THE DAILY ALBANY, Feb. 5. - An alternate plan of review in Supreme Court, with a jury, if desired, on a license denial by the State Education Department's Motion Picture Division, is proposed in a bill re-introduced by Senator Fred (Continued on page 2) FCC Told by Senate Group to 'Get Moving' In Decision on Subscription Television From THE DAILY Bureau WASHINGTON, Feb. 5-The Senate Commerce Committee has in effect told the Federal Communications Commission to get moving on a decision on the controversial subscription television question. In a summary of its program for the coming year, filed with the Senate Rules Committee, the Commerce Committee noted that the deadline for sub- mitting views to the FCC on toll TV was in September 1955. "It may be that separate hearings will be necessary to bring out a decision," the Com- merce Committee said. "One of the factors that has aggravated the entire television program is the slowness of the FCC in reaching decisions." The Commerce Committee has already called the FCC to testify on March 5 on the Commission's progress in reallocating channels, and the toll TV question will very likely come up then. Stern Says: N. J. Clearance Hindrance to Sweepstakes Fears All Nominees Won't Have Reached Suburbs Sidney Stem By LESTER DINOFF The clearance situation between metropolitan New York and northern New Jersey is expected to prevent some 250 thea- tres from par- ticipating in the f o r t h c o m- i n g Academy Awards Sweep- stakes, accord- ing to Sidney Stern, president of Allied Thea- tre Owners of New Jersey. Stern, follow- ing a meeting of the board of directors and one of the unit's membership, said here yesterday that "it looks impos- sible for us to take part in the Sweepstakes as a number of the pic- ( Continued on page 2 ) RKO, Fabian Circuits To Enter Sweepstakes RKO Theatres' 80 operations and Fabian Theatres' 40 will participate in the Academy Award Sweepstakes. Sol A. Schwartz, RKO Theatres pres- ident, and Ed Fabian, vice-president of Fabian Theatres, so advised Rob- ert W. Coyne, special counsel for COMPO, yesterday. Meanwhile an executive committee of Detroit exhibitors, headed by Harold Brown, president of United Detroit Theatres, will report tomor- row on plans for a big cooperative promotion in that city. Television Today Motion Picture Daily Wednesday, February 6, lb PERSONAL MENTION WILLIAM MELNIKER, vice- president of Loew's, Inc., and director of theatres for Loew's Inter- national Corp., has left New York for Europe. • Reginald Baker, chairman and managing director of Ealing Films, London, arrived in New York yester- day from England. Major Derek Baker, British pro- ducer, will arrive in New York today from London via B.O.A.C. Bernard Jacon, president of Jacon Film Distributors, has left here for a trip to key cities of the South. • Mrs. Robert Fitzgerald, wife of the manager of the Stanley Warner Boyd Theatre, Philadelphia, has given birth to a son at the Lower Bucks County Hospital. Jacob H. Karp and Mrs. Karp have announced the engagement of their daughter, Gail Susan, to Lieut. Richard Elliot Orgell of Beverly Hills. Karp is executive assistant to Y. Frank Freeman, Paramount Pic- tures vice-president in charge of stu- dio operations. Loew's Manager Dies Wilfred Simon, 63, manager of Loew's theatres for 27 years, died yesterday following a lengthy illness at Jennings Memorial Hospital, Brooklyn. He was manager of Loew's Brevoort, Brooklyn, for the last sev- eral years. Funeral services will be held at noon today at the I. J. Morris Funeral Home in Brooklyn. Survivors include his wife, a son and daughter. Clearance 'Sweeps9 Problem 'Stalin' Title Ernest Lehman, Writer Forms Producing Unit HOLLYWOOD, Feb. 5 - Ernest Lehman, writer, whose screenplays include "The King and I," "Some- body Up There Likes Me" and "Ex- ecutive Suite," has announced the formation of Provincetown Produc- tions, Inc., independent producing company to be financed by Loew's, Inc., which will distribute its pic- tures. Lehman's first will be from his own story, "Man Against Himself," and will be produced for Provincetown by Alan Pakula and directed by Robert Mulligan. Pakula and Mulligan made "Fear Strikes Out," their first picture, for Paramount. ( Continued from page 1 ) tures which have been reported as con- ceived a letter tenders for Academy Award nomina- tions have not and will not play north- ern New Jersey for some time." Among the pictures which the ATONJ president named as probable nominees are "La Strada," "Lust for Life," and "The Great Man." "How can we go for a contest if three of the five nominees haven't played in our theatres?" Stern asked. "The situation is very similar to last year's Audience Awards contest when seven or eight pictures, includ- ing 'Marty,' did not play in our thea- tres by balloting time," he added. Seeks New Clearance Policy "It all stems from die clearance sit- uation between New York, Newark and northern New Jersey and it be- littles our theatres and our local newspapers who wish to join in the promotion," he said. ATONJ, for a number of years, has been seeking a new clearance policy for the area. The Council of Motion Picture Or- ganizations, which is conducting the Academy Award Sweepstakes Feb. 19 to March 26, when informed of the ATONJ exhibitor head's statement yesterday, said it had no comment. Stern said that a number of indus- try topics were discussed at his unit's meeting yesterday, among them being a report on the national convention and the Allied States Association board meeting, arbitration, corporate mergers, print shortages, and the 1958 convention of national Allied. He said that each exhibitor has re- from Paramount ask- ing aid in selecting the title for Bob Hope's new picture. The choice is be- tween "Beau James" and "Love Me in December." "I think this is a step in the right direction in giving theatre- men a say in title selection," Stern said, adding that a bad title can keep patrons away from the theatre. He said that many patrons thought that "Teenage Rebel" was a "juvenile de- linquency" picture when actually it was based on a "wonderful" play, "Roomful of Roses." Convention Committee Formed Stern said that ATONJ has ap- pointed a committee, composed of Richard Turteltaub, Howard Herman, Bill Smith, Irving Dollinger, Wilbur Snaper and himself, to work with the national Allied committee in staging the annual meeting at the Concord Hotel, Lake Kiamesha, N. Y., next October. Stern reported that newly- elected national Allied president Jul- ius Gordon will be in New York from Texas next week for preliminary con- vention talks. Commenting on arbitration, the ATONJ president said his unit "felt disappointed" that the distributors haven't replied or made a statement about it since the Senate Small Busi- ness Committee report. Stern said that the ATONJ membership also dis- cussed the Council of Motion Picture Organizations situation, the national Allied proposal on retention of a pub- lic relations expert, and print shortages. N.Y. License Denial ( Continued from page 1 ) G. Moritt, of Brooklyn. The present system provides for an appeal to the Board of Regents— and from it, to an appellate court, on points of law. The Moritt measure further amends Sections 122 and 124 of the Educa- tion Law, to require that a written re- port of the Motion Picture Division, where a license is denied, be furnished the applicant within 30 days of sub- mission of the film. Also to permit a review by the Regents, if the picture is not acted upon by that time. Skouras Drive Films Eleven films will be made available by 20th Century-Fox during its "Spy- ros P. Skouras 15th anniversary cele- bration," March 24 to May 4, Alex Harrison, general sales manager, an- nounced yesterday. The films are "Heaven Knows, Mr. Allison," "Boy on a Dolphin," "Desk Set," "The Way- ward Bus," 'The Way to the Gold," "China Gate," "Beautiful But Danger- ous," "Kronos," "She-Devil," "All That I Have" and "Break in the Circle." Order Extending Loew's Divorce Dates Signed An order indefinitely postponing both the Loew's, Inc., debt refunding deadline, which had been today, and the March 8 deadline for issuance of stock in the divorced theatre com- pany to holders of stock in the parent company on the basis of one-half share of each for each full share presently held, was signed here yes- terday by Federal Judge Edmund L. Palmieri. That he would sign such a stand- by order was indicated by Judge Pal- mieri last Friday after the last of two hearings on Loew's request for extension of the deadlines on the two court ordered divorcement moves. Daggett Rites Today HOLLYWOOD, Feb. 5-Memorial services for Charles R. Daggett, Columbia Pictures publicist who died Sunday, will be held tomorrow after- noon in Severance Hall, First Unita- rian Church, with eulogy by Rev. Irwin Gaede. (Continued from page 1 ) 1 I independent producer Edward Gj.'l en who filed the title "Josef Sta," I last April 18. An announcement of the decii in yesterday's hearing is expec shortly. Golden was involved previouslj two similar disputes with 20th C tury-Fox over titles referring Stalin. In one of these the arbitral committee granted 20th-Fox cleara to the title, "I Married Josef Stal In a previous hearing it ruled I "The Secret Crimes of Josef Stai as registered by 20th-Fox was sufficiently distinguishable to prev confusion" and upheld the indep dent producer's protest. Summer Grosses ( Continued from page 1 ) tures films is affecting the; grosses. "But what will happen 1 coming summer when the prime ti is given up by live shows and ta! over, most likely, by the feature he asked. Stern said it is his hope that the film companies sell any m films to television, a clause will inserted in the contract specifying hours in which pictures can be p sented on television. Expand Art Policy HARTFORD, Feb. 5.-Art film p< in cies, introduced to several Stan Warner situations at New Britain a Ansonia, Conn., on a one or two d; per week basis, are being expanded other circuit theatres in Danbury, T rington and Norwich, Conn. All l) Hi houses are playing regular Hollywo product the rest of the week. Act as Co-Narrators Eddie Cantor and George Jessel vi act as co-narrators of the "show ness cavalcade" to be presented at entertainment industry's dinner honor of Jimmy Durante. The will take place at the Waldorf-Asb Hotel March 17. I Showplace of the FOR YO SCREENING Three Channel interlock projection 16, 17V2 & 35 mm tape interlock 16 mm interlock projection CUTTING & STORAGE ROOMS 619 W. 54th St., New York 1 JUdson 6-0367 Richard Gertner, News Editor; Floyd E. Stofl ! ; Samuel D. Berns, Manager; William R. Weave! Leicester Square, W. 2, Hope Williams Bu; days and holidays bv Ouis\ev~Puh\Y^h\^''r^^l:'J Y^™* f^n" c ■ 5'Jonaen" ln tne principal capitals ot the woild. Motion Picture Daily is published daily except Saturdays, Stiff Qufgley Presided t;fflWT Vic^President'-' Theo 1 * SulHvT' VU$P 9*^ ?™ Y°rk ?0' TTelePh°"e circle 7-3100. Cable address: "Quigpubco, tfew York." Mart K3f« Sufetn10^ -tter Sept. 21, 193«, at the Post Office at Ne^V York, N. Y., under the^act i| J li Inesday, February 6, 1957 Motion Picture Daily .Y. Labor Bill (Continued from page 1) 6!md under 21 may be employed liieatres and other places of amuse- ii It. It extends the limitations now ljirce for hotels, restaurants, beauty [»rs and mercantile establish- ii is. ales in this age bracket could D be theatrically employed more six days a week for 48 hours a ;, and not more than eight hours ae day— with specific exceptions, i i ake a shorter work day or week. I also could not be employed in ■ res or places of amusement be- jia midnight and 6 A.M. ! Entertainers Not Included ^ males over 16 could not be em- aid in theatres and other places Inusement more than six days a 1, or 48 hours a week, and not 1 than eight hours in one day— $i the same exceptions. Between fid 21 they could not work in I-es and places of amusement be- lt 10 P.M. and 6 A.M. The pro- ■>ns would not affect employ- I in singing, acting, playing a gal instrument or performing, bill's effective date would be L. ye City Admissions in Quarter Period I SHINGTON, Feb. 5.-Large iieatre admission prices went up in the last quarter of 1956, the ■ i of Labor Statistics reported, fl: Bureau collects statistics each m months in 18 large cities and £> the results to reflect trends in It largest cities. liaid that adult admission prices lorn 127.2 per cent of the 1947- a^rage at the end of September to •fper cent at the end of Decem- KFhe children's price index went |m 111.9 per cent to 113.9 per if nd the combined adult-child in- fse from 124.9 per cent to 126.8. I 1956 average, BLS reported, »j27.2 per cent for adult prices, ■ per cent for children's prices ■54.7 per cent for the combined I This compares with a 1955 |e of 124.2 per cent, 109.4 per ■nd 121.9 per cent, respectively. jectionists Strike lemphis Theatres WTPHIS, Feb. 5.-Unable to a new contract, the projection perators union for 19 neighbor- heatres here went on strike to- ive theatres closed and others e forced to unless a new con- agreed upon. The other 14 ed open temporarily with the ors being operated by the thea- ters. strike came after the owners the operators a new contract called for a 10 per cent cut in The operators were willing to a 5 per cent reduction. Thea- aers say they must have some Jue to TV competition. look7 Finds 20-29 Age Group Chief Filmgoers Motion picture exhibitors draw their biggest audiences from among people who are in the 20-29 age group inclusive and their second big- gest audiences from among people who are in the 15-19 group. Such are the latest findings in "Look Maga- zine's" continuing survey of U.S. markets. In third place, according to the survey, is the age group from 10 to 14. Findings resulting from field work which was conducted in September, 1956, show that a total of 25,600,000 people in the United States who are 10 years of age or older said they had attended at least one movie in the week prior to interviewing— and of these, 12,900,000 were males and 12,700,000 were females. Disney Earnings Off to $685,601 for Quarter HOLLYWOOD, Feb. 5-Following the annual meeting of stockholders, the Walt Disney Productions man- agement announced that first quarter earnings, for the quarter ended Dec. 29, were $685,601, equal to 46 cents per share on 1,492,209 outstanding common. The corresponding quarter last year reflected earnings from two large and very successful pictures released in close proximity, and showed net earnings of $996,229, or 77 cents per share on 1,305,680 shares then outstanding, after giving effect to the 2-for-l stock split made last August. Stockholders reelected present di- rectors, and at an organization meet- ing of the board following the stock- holders' meeting, all incumbent of- ficers were reelected. BV to Launch Major Sales Drive This Week Buena Vista Film Distribution Co., Inc., will launch its first major sales drive this week, it was announced yes- terday by Leo F. Samuels, genera] manager of the Disney releasing sub- sidiary. It will be known as the "Mil- lion Dollar Collection Drive," to be headed by Irving H. Ludwig, Buena Vista domestic sales manager. Named to assist him will be Jesse Chinich, Western division sales manager, and James O'Gara, Eastern division sales manager. The drive will span a total period of 17 weeks, from Feb. 1 to Mav 31, 1957. It will involve most of the Walt Disney feature productions and featurettes released by Buena Vista during the last three years. The films included are: "The Living Desert," "Davy Crockett, King of the Wild Frontier," "The Vanishing Prairie," "The Littlest Outlaw," "The African Lion," "The Great Locomotive Chase," "Song of the South" (re-release); "Fantasia" (re-release); "Davy Croc- kett and the River Pirates." Bill Would Reactivate Censor Fee in Qhio COLUMBUS, O, Feb. 5.-The $3 per reel censor fee, which realized about $250,000 per year when Ohio's defunct censorship was in effect, would be reinsti-tuted under provisions of bills introduced in the Ohio Legisla- ture to reactivate censorship in the state. Additional prints would be charged $3 for each 5,000 feet or more; $2 for less than 5,000 feet, and $1 for each 1,000 feet or less. The original $3 fee is for each reel, not to exceed 1,000 linear feet. Censorship Division Supported Of the $250,000 annual amount, some $50,000 went to support the film censorship division. The remainder went to the audio-visual department of the Department of Education, which operates one of the world's largest film exchanges, with some 4,000 films distributed weekly to schools and col- leges. Members of the proposed three- person motion picture licensing board would receive $25 per day (or part of a day), plus expenses. Members would be appointed by the Governor and would serve "at his pleasure." The bills would censor "obscene, lewd, lascivious or filthy" films and those "advocative or provocative" of imme- diate crime or jeopardy to public safety. Rules Dish Payment Not To Be Taxed WASHINGTON, Feb. 5 - The In- ternal Revenue Service has ruled that an amount paid by a theatre patron for participating in a dish club plan is not subject to admis- sions tax provided no part of the proceeds from the dish plan goes to the theatre. It acted on a case where a theatre entered into an agreement with a promotion company for a dish plan, with the entire proceeds going to the promotion company. Patrons become members of dish clubs and get a booklet, the coupons of which en- title them to a dish on specific nights each week. The patron presents a coupon at the box-office and can buy a ticket for 25 cents less than the usual price but also pays 25 cents for a dish. The Service said that since all the proceeds from the sale of the dish coupon went to the promotion com- pany, it would not be counted part of the admissions price for figuring the Federal admissions tax. ..JEWS yti n i) iip See Johnston Trip Delayed Motion Picture Association presi- dent Eric A. Johnston will probably not go to Europe now until sometime this spring. He was originally scheduled to leave sometime this month. An MPAA official said in Washingon yes- terday Johnston now felt there was nothing urgently pressing in England or Europe, and that it seemed less and less likely he would go soon. When he does go in the spring, the confer- ence of MPAA foreign managers will be held, this official added. ■ WB Buys 'FBI Story' Warner Bros, has purchased "The FBI Story," by Pulitzer Prize-winning Washington correspondent Don Whitehead. The deal was consum- mated as the direct result of a meet- ing among Jack L. Warner, president of Warner Bros.; J. Edgar Hoover, head of the FBI, and Louis Nichols, Hoover's assistant, on Warner's recent visit to Washington. Plan Closed TV in Houston Closed television for home consump- tion with first run Hollywood films is scheduled soon for the Houston, Tex., area, according to H. W. Sargent, Jr., president of Home Entertainment Co. there. Trade name for the equipment to be used is AmpliVision, with wiring to be through regular telephone poles. The initial connection fee is reported to be $100, with a $5 a month service fee. ANTA Joins Hungarian Fete The American National Theatre and Academy has accepted an invita- tion to join in the special stage trib- ute in honor of the freedom-loving people of Hungary, according to Rob- ert W. Dowling, ANTA chairman. The event will take place at the Roxy Theatre here Friday night. The ANTA program for assistance to Hungarian performing artists, administered by Marcella Cisney, will be represented at the reception by Miss Cisney and five Hungarian refugee artists being aided through the ANTA project. Lazarus Joins Schlaifer Peppercorn Named V-P Ted R. Lazarus has joined the ex- ecutive staff of Charles Schlaifer & Co., motion picture agency, it was an- nounced yesterday by Charles Schlai- fer, president of the company. Lazarus resigned his post as vice-president of Gommi-TV, Inc., television film pro- ducer, to join Schlaifer. He was pre- viously with Donahue & Coe and advertising manager with Eagle-Lion. Carl Peppercorn has been elected vice-president of Continental Distrib- uting, Inc., in charge of sales, it was announced yesterday in a joint statement by president Frank Kassler and chairman of the board Walter Reade, Jr. Peppercorn joined Conti- nental four months ago as assistant to the president, and will also con- tinue his present duties. SHOOT THE WORKS ! This is the kind of picture that gives a show- man that irresistible urge to turn the town upside down with ballyhoo! A wonderful, exciting entertainment that will back up all the promises of your flying banners! M-G-M presents ELEANOR PARKER in the year's most remarkable performance as three different personalities in ?! Ill Co- Starring ## RICHARD BOONE with JOAN BLONDELL • HUGO HAAS Bated en a Novel Screen Play by MEL DINELLI by SHIRLEY JACKSON Directed by HUGO HAAS Produced by JERRY BRESLER A Bryna Production A Metro-Goldwyn-Mayer Release 6 Motion Picture Daily Wednesday, February < REVIEWS: Tears for Simon Rank-Republic The kidnapping of an 18-month-old baby, and the detection methods by which the police conduct their search, are the elements that make up this moderately interesting and occa- sionally suspenseful drama from the J. Arthur Rank Organisation. Al- though the film has been given a handsome physical production and utilizes the resourceful talents of many fine character actors, it is not of the type that will excite more than ordinary interest in the art houses this side. Its appeal is more for the general audiences who, unfortunately, probably will not recognize many of the names on the marquee. The cast is headed by David Far- rar, as the Scotland Yard detective- inspector assigned to the case, and David Knight and Julia Arnall, as the anguished parents of the stolen baby. Perhaps because the roles are so thin- ly written, the young parents, de- scribed as well-to-do Americans living in London, are not as interesting, nor is their plight as moving, as they should be in a first rate drama. How- ever, when the film gets down to the business of the search it picks up speed, drama and a good deal of humor. The search also allows for the cam- era to move about for some beautiful Eastman color scenes of London and the surrounding countryside, with the climax a literal cliff-hanger staged on the white cliffs of Dover. It's here that the parents and the police, after having followed many fruitless leads, finally locate the child and its kidnap- naper, a neurotic widow who has stolen the baby not for money but because her own child was lost at birth. The film was directed by Guy Green. Vivian A. Cox produced and Earl St. John was executive producer. Republic Pictures is the U.S. distribu- tor. Running time, 91 minutes. General classification. For January release. Vincent Canby Five Steps to Danger Kesler-United Artists "Five Steps to Danger" has Ruth Roman and Sterling Hayden deeply involved in some melodramatic fenc- ing with Soviet spies, American coun- ter intelligence men, police and what- not. Henry S. Kesler's screen play, which he also produced and directed, is based on a "Saturday Evening Post" serial by Donald Hamilton, with a story by Hamilton and Turnley Walker. The story has to do with the efforts of Miss Roman to deliver a secret formula for a Soviet intercontinental For Sale TV COM MERCIAL STUDIO Completely Equipped Terms to Responsible Purchaser BOX 26, M. P. DAILY. 1270 6th Ave., N. Y. 20 Kerman Deal ( Continued from page 1 ) signed by board chairman Abram F. Myers, has informed Kerman "that there could be no endorsement of the plan by Allied. To have endorsed the plan would have exposed Allied to ridicule, in view of the position taken in a convention resolution," Myers wrote. The National Allied resolution which Mvers refers to in the bulletin deals with "offensive pictures and ad- vertising." Called resolution No. 8, it states that "we deplore the fact that a few exhibitors in their anxiety for a temporary financial gain have risked the good-will and lowered the Stand- ee ards of the business by running so- called 'sex pictures' and pictures glori- fying sex, dope, and other perversions which are offensive to the vast major- ity of theatre-goers. We also deplore the fact that so-called 'borderline pic- tures' are being promoted by the film companies, and in some cases by ex- hibitors, by offensive and often mis- leading advertising which is being widely criticized by the press and by religious, civic and welfare organiza- tions. We call upon all who have offended in these particulars to mend their ways before they do irreparable harm to our business which is suffer- ing under enough handicaps now without deliberately creating addition- al ones." Kerman Denies Intention Kerman, when informed of the na- tional Allied refusal to endorse his plan, declared that "I have no idea of making anything 'borderline' or deal- ing with sex." Tudor proposes to pro- duce films which will appeal to the family, he stated. He said that his production pro- gram received exhibitor endorsement in the Allied small towns clinic session at the Dallas convention last fall. The recommendation of this clinic meet- ing was not presented to the national Allied convention as a whole then. ballistics missile to a scientist working on a government project in New Mexico. It seems Miss Roman ac- quired this hot potato, which comes engraved on a steel mirror in code transcription, in Germany, where her brother, a member of the anti-com- munist underground, had died a martyr to his cause. She meets Hay- den on a highway and gives him a lift when his car breaks down. Before you can say "danger," Hayden is deeply involved. Miss Roman's efforts to get to the scientist are foiled by Russian agents Werner Klemperer and Richard Gaines, and what with the machina- tions of the American and Soviet rep- resentatives it gets hard at times to figure out who is what, to say nothing of what they are after. Things wind up with some even more complicated explanations by the Federal men, and then Hayward and Miss Roman clarify things nicely with a standard clinch. Running time, 80 minutes. General classification. For February release. Lawrence J. Quirk Television Jqda ABC To Tell Progress Of Its Two Networks Achievements of both the radio and television networks of the American Broadcasting Co. since the formation of American Broadcasting-Paramount Theatres, Inc., in 1953 will be reported in two conferences scheduled by ABC. One will be at the Waldorf- Astoria Hotel in New York, Wednes- day, Feb. 13; the other at the Hotel Sherman in Chicago, Friday, Feb. 15. On hand to hear reports on the ABC Television Network and ABC Radio Network will be leaders in the fields of advertising, business, indus- try, finance and the press. The out- Accept Invitation tol Westinghouse Conclffj Several persons have acceptiB! invitation of the Weslinghouse Wfc casting Co., Inc., to be leading ]M pants in the industry-wide coniB* on local public service prograB' to be held in Boston Feb. 27-M'B* under WBC auspices. They anfliA Communications Commission chB. George McConnaughey, JameB" brey, "Big John" Arthur, FnH Baxter, Louis G. Cowan and look for the networks' future wi be presented. Leonard H. Goldenson, AB-PT dent, will be host on both occ One Man's TViews By Pinky Herman FURTHER NBC promotions are in order. Thomas A. McAvii been upped to executive vice-president, staff, and Robert E. ner, who left the presidency of ABC Jan. 1 to become veep in ( of color activities, now becomes executive vice-president, TV Ne Programs and sales, each reporting directlv to Robert W. Sarnoff Peter Elgar will film a documentary color subject for Winthrop F feller of the latter's Santa Gertrudis cattle and also Winrock Farrr tensive irrigation system in Arkansas. . . . The Four Winds, a tal voung quartet of Ohio University students who've been signed b Records are headed places via their new platter of "Colorado J b/w "Find Someone New." Group is managed bv Cleveland's j ]| popular Music Man, Joe Miyasaki. . . . Scripter Hank Miles c "Garry Moore CBSparkler," getting those Garcia Vega cigars reac local distribution. Bambino heir-rives in June. . . . Charles I Katherine Cornell, Theodore Bikel and Phyllis Love will co-star 90-minute NBColorcast of Robert E. Sherwood's Pulitzer prize-wi play "There Shall Be No Night," on the "Hallmark Hall of Fame"'i dav, March 17. Teleplay by Morton Wishengrad will be producer.) directed bv George Schaefer with Mildred Freed Alberg, exec, profe, it ft "fr Ex-Army Captain Joe Given, who's been doing a terrific fn job on teevee commershills, signed to do news and special events VVNEW, New York. Possessor of one of the finest speaking voices loaded with talent, watch Given Go-Go-Go. . . . Rex Reason has been cast in the title role in the Goodson-Todman Productions new telefilm series, "The Legend of Ethan Allen" which goes into pro- duction tomorrow at the 20th Century-Fox Studios. The adventure series set in pre-Revolutionary days in American History, will be produced by James Fonda with William Russell, megging. . . . Signed to an exclusive long term ABContract, Pat Boone will be seen this fall in a "live" TV series to sell Chevrolet cars for General Motors. The lad, a direct descendant of Daniel Boone, has had three golden records (million or more in sales) in two years. . . . Claude Casey, handsome singing cowboy star, seen in several pictures and on his own TVehicle at WBT Charlotte, flies to Puerti next week for a three week stint then back to his WLOS prograi Asheville, N. C. Casey rates a contract to warble on disks, what his fine warbling, style and national following. . . . Robert Q. L'! compiling a tome on humorous anecdotes that happened to him f past ten years. Book is aptly titled, "Q's Who." . . . Dick Levitan, de) at WEIM Fitchburg, Mass. rates a hand for his fine March of Dj1 drive last week. . . . MOTION PICTURE DAILY 81, NO. 27 NEW YORK, U.S.A., THURSDAY, FEBRUARY 7, 1957 TEN CENTS tO States 100 Theatres > Date Enter Ij^eepstakes ^her Increase Seen Kowing Local Meets lr 1200 theatres in 40 states, Magnified their intention of par- king in the Academy Award jy stakes, Robert W. Coyne, spe- I mnsel for COMPO, announced Kay. Nearly 100 of these rep- n individually owned theatres, Hie rest are divided among 33 Is, ranging from three to more wlOO theatres each, iher increase in theatre par- I (Continued on page 4) iadelphia Field Men t'ge 'Sweeps' Aid Special to THE DAILY f LADELPHIA, Feb. 6.-Support ■ Academy Award Sweepstakes tjiobilized among field men in Isa at a special meeting called ■request of the group's chairman, i Zeiss, in the Paramount Pictures ■here. The field men agreed to ■ite fully with exhibitors in the ■ (Continued on page 4) Stars to Jour fhree Fox Films ■ilm personalities will tour the I States and Canada during the f air weeks in behalf of three ■ entury-Fox films, it was an- 1:1 yesterday by vice-president 1 Einfeld. I: films are "Oh, Men! Oh, I .!," "The True Story of Jesse ■ and "Boy on a Dolphin." ■ stars, Robert Wagner, Ginger §( Continued on page 4) Study Danish Selling Deal The board of directors of the Mo- tion Picture Export Association at its meeting here this week discussed a proposal of the Continental Managers under which the companies would again sell their product in the Danish market by dealing with a group of "dissident" exhibitors who want to buy American product. Nine of the ten member companies of the MPEA were in accord on this proposal while the tenth company had reservations about the proposal, it was reported. It appears now that negotiations with these Danish exhibitors, once ac- cord is reached by the MPEA compa- nies, will be conducted following the Danish theatres resignation from their national exhibition association which (Continued on page 5) NBC, Hope Enterprises In TV, Theatrical Deal From THE DAILY Bureau HOLLYWOOD, Feb. 6-Hope En- terprises and NBC have signed a deal whereby the latter enters into part- nership with Bob Hope in the financ- ing of five theatrical features and 40 full-hour TV shows to be produced at the rate of one per year. Actually, the contract calls for the NBC's financial participation with the comedian in three new features since by the terms of the pact the network acquires 50 per cent of the H. E. interest in "That Certain Feeling" and the forthcoming "Beau James." Golden Is Upheld in Title Dispute with 'U' It was confirmed yesterday that a five-man arbitration committee of the Title Registration Bureau of the MPAA has unanimously upheld in- dependent producer Edward Golden in his dispute with Universal Pic- tures over the latter's use of the title "Stalin Is Alive." Golden has chal- lenged the title as being too similar to his own, "Josef Stalin," which he registered with the MPAA last April 18. Universal can appeal the ruling to the full MPAA board of directors within five days of the time it has been officially signed and circulated. Asked yesterday whether they planned to do so, home office officials at Universal said they had no com- ment. Filings Made for HT Proxy Solicitations From THE DAILY Bureau WASHINGTON, Feb. 6.-The Se- curities and Exchange Commission to- day reported that 14 directors and of- ficers of National Theatres and man- agement friends and one minority stockholder have filed declarations of intent to conduct proxy solicitation. The National Theatres people who have filed 14B forms with the SEC are: A. M. Ahlskog, 100 shares; Paul F. Scherer and his daughter, Barbara, three shares; Laurence A. Peters, 200 shares; T. H. Sword, 800 shares; Alan May, no shares; Richard Millar, 1,000 (Continued on page 5) Alert MPAA Heads to Watch Developments in Washington From THE DAILY Bureau . WASHINGTON, Feb. 6-The presidents of the member companies of the Motion Picture Association of America have been alerted by MPAA depart- ment heads to closely watch and consider and to keep abreast of the latest industry developments dealing with subscription television, arbitration, anti-trust and discretionary damages involved, and Federal taxation, it was reported here today. The company presidents, who con- stitute the MPAA board of directors, received this "alert" in a report re- cently compiled here and in New York by the Association, it was said. The report on subscription televi- sion presented a review of the situ- ation and a few facts about the TV industry as it is now. It discussed the forthcoming test in Bartlesville, Okla., and said that if the theatre owners derive larger grosses and larger net from the fee system into the homes than they have from ex- hibition in theatres, they can look for ( Continued on page 4 ) Stockholders Told Warner Profit For Quarter Showslncrease $1,569,000 Net Compares With Previous $927,000 Special to THE DAILY WILMINGTON, Del., Feb. 6.-The net profit of Warner Bros. Pictures, Inc., and its subsidiary companies for the first quarter of the current fiscal year showed a substantial increase over the comparable quarter of the previ- ous year, stockholders were told at the annual meeting here today. Net profit for the three months ended Dec. 1, 1956, was $1,569,000 compared with $927,000 for the first quarter of the preceding fiscal year. Income from film rentals, sales, etc., (Continued on page 4) Walsh Retiring As Univ. V-P, Treasurer Eugene F. Walsh, vice-president, treasurer and assistant secretary of Universal Pictures, will retire next month, it was reported here yesterday. Walsh has been associated with Universal for many years. He was named assistant treas- urer in 1945, and had the titles of comp- troller and as- sistant secretary added in 1949. He was elected vice-president and (Continued on page 4) Eugene Walsh Academy Nominations For Shorts Disclosed From THE DAILY Bureau HOLLYWOOD, Feb. 6 - The Academy of Motion Picture Arts and Sciences today announced these nominations for short subjects: Cartoon subjects (cartoons of 1,000 (Continued on page 4) j 2 Motion Picture Daily Thursday, February i, ij UA Makes New Booking Deal in Winnipeg SEWS! PERSONAL MENTION BARNEY BALABAN, president of Paramount Pictures, is expected back in New York from the Coast to- day by way of Washington. Arthur Israel, Jr., his assistant, also will re- turn to New York today from Holly- wood. Joseph R. Vogel, president of Loew's-MjG-M, returned to the home office yesterday from a studio visit. Max Fellerman, Lopert Films vice-president and general manager, has returned to New York from the Coast. Dr. Meyer Levin, of the J. Arthur Rank Organization, will arrive in New York today from London via B.O.A.C. Bernard Menschell, of Barcal Theatres, Hartford, has returned there from New York. • Frank Pace, Jr., executive vice- president of General Dynamics, has accepted the chairmanship of the spe- cial March of Dimes benefit perform- ance of "The Spirit of St. Louis" on Feb. 21 at the Radio City Music Hall here. . Ginger Rogers will arrive in New York from Hollywood on Monday. • Phil Harrington, manager of the Stanley Warner Commodore Hull Theatre, Derby, Conn., has been shifted to the S-W downtown Strand Theatre, Hartford, as assistant to Jack Sanson, manager. Pinal Dismissal Made Of Prudential Suit The suit filed by Associated Pru- dential Theatres against the major distributors charging "unreasonable delay" in securing film clearances for its Long Island theatres was dismissed yesterday for the two remaining de- fendants, Columbia Pictures and Unit- ed Artists. The action was taken here by Federal Judge Archie O. Dawson. Associated had asked damages of $2,664,000. In another action Judge Dawson dismissed an anti-trust suit brought by Laskey Brothers of Uniontown, Pa., operators of a drive-in at Fairmont, W. Va., against 20th Century-Fox, Na- tional Theatres Wesco Theatres and Spyros Skouras. The suit was dis- missed for "lack of prosecution" on the motion of the defendants. Program 'For Women Only' Wins Enthusiastic Response Special to THE DAILY DETROIT, Feb. 6-Exhibitor Bert Penzien will present the second in his series of matinee performances "for women only" at his Shores Theatre today with reaction to the first one last week reported "very enthusia- stic." Women attended from as far as 20 miles away, Penzien said. The bill will start today at 12:30, an hour earlier than last week. This was de- cided upon after consultation with his audience, many of whom have young children and prefer to leave earlier, according to Penzien. The local press has continued to give attention to the series on a level with that which it offered in advance. Ask Jtf.Y. Legislature Rebuke 'Doll' Producers Special to THE DAILY ALBANY, Feb. 6— In an unprece- dented action the legislature has been asked, via a concurrent resolution of Senator Joseph F. Periconi, Bronx Re- publican, and Assemblyman Louis F. De Salvio, Manhattan Democrat, to go on record as "publicly rebuking" the producers of "Baby Doll" and as rec- ommending to the Board of Regents that greater care and supervision be exercised before approving the show- ing of similar pictures. Affront to Italians Seen The resolution declares that the film contains "ridiculous and derogatory reference" to Americans of Italian descent, and that such a release "tends to create bigotry, hatred, intolerance and bias, which are the working tools of the Kremlin and its agents." "Baby Doll" is further described as "indecent and abusive of dramatic license." Brotherhood Week Post To Frank H. Ricketson From THE DAILY Bureau HOLLYWOOD, Feb. 6-Frank H. Ricketson, Jr., today was named ex- hibitor chairman of National Brother- hood Week, Feb. 17-24. Serving with him as co-chairmen on the ex- hibitor committee will be William Forman, Sherrill C. Corwin and Evert R. Cummings. Other appointments included Joe Sarfaty, distributor chairman; M. Spencer Leve, John E. Lavery and Bruce Fowler, co-ordinators; Russ Brown and Pete Latsis, publicity co- chairmen, and Stan Brown, Harold Citron and Jack Dowd, associate committee members. United Artists has made an unusual booking arrangement under which four theatres in Winnipeg will play UA program first-run day-and-date exclusively for five weeks. The plan will commence the end of this month at the Plaza, Palace, Grand and Tivoli, according to William J. Heineman, UA vice-president in charge of dis- tribution. Following the five weeks, the quar- tet of Western Theatres houses will devote three weeks of each month to UA bills. PA's former first-run out- lets in Winnipeg operate on a single- bill policy, and the four-theatre ar- rangement was developed to facilitate double-billing of UA product, it was explained. Simplex Corp. Is Made A Subsidiary of GPL The Simplex Equipment Corp. of Bloomfield, N. J., formerly a subsidi- ary of General Precision Equipment Corp., has been made a subsidiary of General Precision Laboratory, Pleas- antville, N. Y., also a GPE subsidiary, according to Hermann G. Place, presi- dent of GPEC. At the same time, Place announced that Dr. Raymond L. Garman, executive vice-president and technical director of GPL, and James W. Murray, GPL's executive vice- president and general manager, have been elected to the board of directors of Simplex. John L. Alden will con- tinue as president and chief executive officer of Simplex. New Status Clarified The change of status of Simplex was effected, according to Place, "to bring about the dual advantage of placing greater manufacturing facili- ties under direct GPL control and of making GPL's extensive research fa- cilities more readily available for work with Simplex's many projects in im- proving motion picture theatre pro- jection equipment." K II I \ II I P [ I Memphis Strike Still On I P'our theatres in Memphis, Tei[ remained closed yesterday as pro;', j tionists operators continued t)r i strike against 19 neighborhood tfi tres. The union had pickets at alll'i Those closed were the Crossto' Joy, Madison and Rosewood. Otr|; kept open with owners operating \ j machines. ■ Push Sunday Films Bill The Florence County delegatior.'j j the South Carolina State Legislate , is pushing through a bill which woil| amend the state law to allow citiz ; i of the state to determine by referlj dum whether or not they want \\\ Hon picture performances on Sunc:.j ■ Big Openings for 'Land' Warner Bros.' "The Big Land" )i been achieving "top business" injji early Midwest area saturation w mieres, the company reported yesM day. It gave as "typical" figures A gross at the Paramount, Kansas CiJ which was $11,000 in the first wqj and the Miller, Wichita, where? achieved $10,000 the first week. ; ■ Censor Discussion Slated ; "Private Censorship in Movies Ij TV" will be discussed tomorrow nil] in the first Harvard Law Sell Forum's 1957 series of discussionsti the New Lecture Hall, Cambric. Mass. Speakers will be Professor G;i frey Schmidt of Fordham Unive|l and Patrick Murphy Malin, execua director of the American Civil LiW ties Union, with Professor Benjaili Kaplan as moderator. ■ Plan Mexican Rock 'n' Rc Sign To Make Films Of 'True Story' Plots Adrian Weiss, partner in Louis Weiss & Co., and Irving Manheimer, president of MacFadden Publications, Inc., jointly announced yesterday the signing of an agreement covering the production, advertising and distribu- tion of motion pictures under the designation, "True Story." Weiss will produce a minimum of four pictures per year from the large story stockpile of "True Story" maga- zine, which has been published con- tinuously for over 40 years. Major release and distribution terms will be discussed with several companies. Of the approximately 92 pictu that Mexican producers expect \ make in Mexico this year, at least! per cent will have a rock 'n' roll mil background, it was learned at the ij tional Actors Union. ANDA provi'i practically all players for films. Vr\ will be more Mexican musical fip this year than ever before, it is exp Premiere Activities for the world premiere of Universal - International's "Battle Hymn" at Marietta, Ohio, next Thursday night will include a special program featuring music by the Air Force dance band, talks by governors of two states, appearances of visiting movie stars, and the public swearing- in of Air Force enlistees. The pro- gram is being sponsored by the Air Force Reserve Squadron located there, in" cooperation with the "Battle Hymn" premiere committee, and the Air Force. Arbitration Meeting Nearer ( Continued resentatives. He said his letter advised that William J. Heineman, UA vice- president in charge of distribution, would represent the company at such a meeting. It was learned that Republic Pic- tures, RKO Radio Pictures, 20th Century-Fox and Allied Artists are among other companies which have already replied favorably to the TOA and Allied proposal on arbitration. Answers from other companies have been delayed, it was said, due to the absence from the city of their top executives. Stellings Statement Recalled Ernest G. Stellings, TOA president, in a press conference here early this month, declared that his organization hoped to be able to sit down with the distributors and work on arbitration as soon as possible. He said his group's arbitration committee expects to form- ulate its plans for an industry arbitra- ion system by using as a basis previous industry drafts, taking up certain items in them and rejecting others. The other film companies have in- born page 1 ) formed Stellings, following individual • meetings between the TOA president and company executives held here late last year, that an arbitration and conciliation system for the industry would be beneficial and is necessary. Among them were Universal, Colum- bia, Loew's and Paramount, it was reported. RKO's effectiveness in formulation of an industry arbitration plan is dubious in view of its withdrawal from distribution, but Universal's par- ticipation is increased by virtue of its handling the RKO product in addi- tion to its own, observers feel. Rentals the Sore Point Earlier all-industry efforts to agree on an arbitration plan were wrecked when a year ago TOA abandoned a completed draft to side with Allied, which had withdrawn earlier from negotiations, in insisting upon inclu- sion of film rental arbitration in the plan. Distributors previously had made it clear that they would accept no arbitration plan which included such a provision. 'Sweeps' Aid ( Continued from page 1 ) emy Award Sweepstakes committee in Kansas City, Mo. The latest circuit entries include Schine, 116 theatres; Commonwealth of Kansas City, 65 theatres; James- town Amusement of New York, 46; Interstate of Boston, 34; Y & W Management of Indiana, 31; Saver Corp. of Trenton, 13; Richardson's of Virginia, 8; First National of Yakima, Wash., 6 and Cumberland of Ky., 6. Individual theatre entries included the Highland of Myrtle Point, Ore.; Roxy of Ramsey, 111.; McCleary of McCleary, Wash.; Biddle of Balti- more; State of Pittsfield, Mass.; Shores of St. Clair Shores, Mich.; Plaza of Burlington, Wis.; Strand and Liberty of Kalispel, Mont.; and Valuskie of Buena Park, Calif. Urge Newspaper Aid Meanwhile newspapers of the na- tion will be invited to "get aboard" the Sweepstakes in the 73rd of the series of COMPO ads in "Editor & Publisher," which will appear tomor- row. "Since this is entirely a local pro- motion," the ad says, "we urge news- papers to communicate at once with their local theatres and work out ways in which both may benefit from it." A postscript to the ad informs edi- tors that the Sweepstakes are not to be confused with the Audience Awards election, in which the public votes for its favorites. This will be held later, it is said. Slate Social Events for Texas Drive-in Conclave AUSTIN, Tex., Feb. 7.-The plan- ning committee of the Texas Drive-In Theatre Owners' Association has de- cided to hold a dance on the last night of its convention in Dallas late this month instead of the traditional ban- quet. The state convention will be held at the Adolphus Hotel Feb. 25 to 27. E. L. Pack, activities chairman, pro- posed the holding of the dance, and the committee passed the resolution at a recent meeting. It was also de- cided that the officers of the associa- tion be presented at the affair, which will be held on the Roof of the Adol- phus and that door prizes be awarded. Additional activities will also be scheduled for the wives of delegates during the three-day convention. See Prod. Cutback An industry-wide cutback in pro- duction of black-and-white television receivers will occur in the next few months, according to Benjamin Ab- rams, president of Emerson Radio and Phonograph Corp. He made the pre- diction at one of the company's an- nual meetings, saying the cutback would be the result of poor sales last month. 'Battle' To Capitol Universal - International's "Battle Hymn" will have its New York pre- miere on February 15 at the Capitol Theatre. ...imi Freed Sets Paramount Sho>! Alan Freed will head the per alities to appear in a "rock 'n stage show at the Paramount The here for a one-week engager starting Friday, February 22. screen attraction will be Colum "Don't Knock The Rock," in w Freed also appears. ■ 'Bachelor' Tie-In Set United Artists has concluded a tional tie-up with Signet Books behalf of "The Bachelor Party," Hecht, Hill and Lancaster film, announced by Roger Lewis, UA tional director of advertising, ) licity and exploitation. Signet publish a pocket edition of the 1 featuring scenes from the film, initial printing will be 500,000 coj with subsequent editions to be j lished as the picture goes into get distribution. ■ Hungarian Reception Tod Top United Nations, civic and lief organization officials will atl a special reception for Hunga refugees at the Roxy Theatre tc at 5:30 P.M. The event will serv introduce the refugees to stars of entertainment world as well asl representatives of the world orjfcj ization and international relief a|ii-> cies. Included will be a buffet sujsr and viewing of the Roxy's film $ sentation, 20th Century-Fox's Girl Can't Help It." ■ 93rd 'Family Medal' to M(4 M-G-M's "The Happy Road," ;» duced independently by Gene Kip has been awarded the Family \M, for the month of March by Parll Magazine. This is the 93rd mil! the company has received from f magazine since its initiation of si awards in September, 1934. The tl number is more than any other ci- pany, according to the maga2;. NEW YORK THEATRi — RADIO CITY MUSIC HALL- Rockefeller Center JOHN WAYNE • DAN DAILEY MAUREEN 0'HARA starring in METROCOLOR in "THE WINGS OF EAGLES" An M-G-M Picture and SPECTACULAR STAGE PRESENTATION' MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwm Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor, Floyd E. St.. Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau Yucca-Vine Building, Samuel D. Berns, Manager, William K we*. Editor, Telephone HOllywood 7-2145; Washington, T. A. Otten, National Press Club, Washington, D C; London Bureau, 4, Bear St Leicester Square, W 2, Hope Williams a nup. Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, . days and holidays, by^Quigley Publishing Company, . Inc., 1270 Six* Avenue, Rock^feUfr Cnter, NewYork 20. Telephone CIrcle^3 ^^^f^J^* 5^^^*^,. O^JCT«^fnJ^W1[^^^s jfa Quigley, Better " Motion _ March 3, 1879. Subscription rates per year, £6 in the Americas and $12 foreign; single copies, 10c. ay, February 8, 1957 Motion Picture Daily 3 Deny Rank To Assume Para. Distribution PEOPLE o F. Samuels, president of Buena I, has announced the appoint- ed of Lee Heidingsfeld, formerly H;h manager for RKO Radio in ii) nnati, as sales representative for V in that area. Additionally, liiels disclosed that Don Conley, rhrly branch manager for RKO in etMoines, has joined B.V. as rep- sjtative for the Seattle territory. □ Irry Brillman, salesman for in Guild in Philadelphia, has re- |i to join Clark Film Distributors ■ at city. He will be assistant to From THE DAILY Bureau LONDON, Feb. 6 (By Air Mail).- Paramount Pictures has issued a state- ment here denying reports that the Rank Organisation will take over dis- tribution of its films in Great Britain. The statement said: "Owing to the many rumors that have been associ- ated with the recent sale of theatre in- terests and the Olympic Laboratories to the Rank Organisation, to the ef- fect that this latter organisation will shortly take over the distribution of Paramount releases in Great Britain, F. E. Hutchinson, managing director for Paramount, Great Britain, desires it to be made quite clear that such rumours have no foundations whatso- RKO Branches Closed All Over Country RKO Radio Pictures has closed ^all of its branches in the United States since the company's product has been turned over to Universal Pictures for distribution, according to an RKO executive. Negotiations are currently taking place between RKO and distribution companies concerning the distribution of RKO product in Canada, it was said. Cinema Circuit Acquires Three San Antonio Journal Says Theatres Lure Patrons Back Theares are successfully luring patrons back to the box office, the "Wall Street Journal" told its readers yesterday in "roundup" story on page one dealing with the current status of the motion picture industry. The article states that "many theatre op- erators in major cities and small towns say more people went to the movies in 1956 than in 1955, although attendance still trailed the pre-TV era by a wide margin. And in most cases it was the customer pull of big-budget, long-running films such as 'Giant,' 'Moby Dick,' and 'Guys and Dolls' that did the trick." John Rowley Quoted The article quoted circuit spokesmen on attendance, including John H. Rowley, president of Rowley United Theatres. "TV's novelty has worn off and many people are getting more selective about what they watch. At- tendance dropped off 20% to 40% be- tween 1949 and 1954. But then the curve leveled off and started up again. It's been sneaking upward ever since," Rowley said. A spokesman for United Paramount Theatres was quoted as follows: "The fourth quarter of 1956 showed a good comeback, which seems to be con- tinuing into 1957." The "Journal" also noted a drop in attendance in some areas, including Detroit where the Fox Theatre, de- scribed as the largest in the city, "suffered a 9% dip from 1955. But, adds managing director Robert Both- well, 'the trend reversed itself in October when the product got stronger.' " Refreshments Seen Vital Attention is paid in the "Journal" article also to the importance of con- cession revenue to exhibitors. The manager of a theatre in Cleveland told the "Journal" it is a "must" for two reasons: "First it brings in addi- tional revenue and second, customers won't patronize a movie house that doesn't have a popcorn stand. We know; we were forced to add popcorn to our candy stocks because of the many complaints from customers." Plan Swimming Pool At Canadian Drive-In TORONTO, Feb. 7-The need for a swimming pool in Truro, N. S., is to be filled by the Bel-Air Drive-in, op- erated by Roy D. Robertson. The pool, costing between an estimated $30,000 and $50,000, will have landscaped grounds for sun-bathing, plate glass panel slides for the pool, spacious showers and locker rooms and bleach- ers, as well as a diving tower. The youngsters in the community have no summer cottages or bathing beaches to go to in the summer. Clark, manager of the local ever h □ rman Wheaton has joined the gerial staff of United Detroit ires. For many years he man- the Telenews Theatre there, and the State in Cayohoga Falls, O. ntly serving in a "roaming" ity, he will shortly be assigned atre. □ Bin L. Calvocoressi, attorney and fer in Bercal Theatres, Hartford, ifDined the Hartford law firm of feift, Dodd, Blumenfeld & Nair. Bill retain his interest in the cir- Bwhich operates the Parsons and XI Hartford; Manchester Drive-In, Bn Notch, Conn.; and the Plain- IfPlainfield, Conn. □ &ie Verbin, veteran theatre man- Bland one-time amusement adver- m manager of the "Philadelphia Ij'd," has announced his retire- sii from the industry and has left list as manager of the Philadel- ■Overbrook Theatre. cfc Broker Rooms theatres Planned lATTLE, Feb. 7. - Joe Daniels, « n Seattle booking agent, is pro- as g a plan under which the na- wjj motion picture theatres would !i bnverted during idle morning w into stock brokers' board rooms. Bis interested in following stock Bi t reports would pay a small ad- ■ n, probably 50 cents, to watch -'ejected tapes of the New York w. Exchange, the American Stock ccpnge, and the Dow Jones Serv- B kerage houses would be encour- ij to set up branch offices in the m theatres to handle purchases by od telephone with main offices, pis has sent literature to 1,850 rations and 600 brokerage offices ! U.S. and is preparing a fuller ition of his plan to be sent to 200 ial editors and writers. Locally, negotiating for the use of the Box Theatre and he is also el ig houses elsewhere in Washing- There has never been any pro- posal of such a nature, and nothing is further from the thoughts of Para- mount." Okla. Exhibitors Study Drive-In Availability OKLAHOMA CITY, Feb. 7.-Unit- ed Theatres Owners of Oklahoma was given a report on steps being taken locally on the problem of availability of pictures to drive-in theatres at its executive board meeting here. Earl Snyder of Tulsa, chairman of the board, presided. Snyder told the board that one dis- tributor has already been approached "with satisfactory results" about the withholding of pictures from drive-ins in regularly established availabilities. Talks with another distributor are still incomplete, he said. In other business the board went on record as being in favor of and sup- porting legislation to control vandal- ism "in all businesses." Extend MGM Contracts For Three Executives WASHINGTON, Feb. 7.-Loew's, Inc., in a report to the Securities and Exchange Commission, has extended its employment contracts for three of its top executives. Contract exten- sions were given to vice-president Howard Dietz, vice-president and gen- eral counsel Benjamin Melniker, and Arthur Loew, president of Loew's In- ternational. Dietz had his contract ex- tended from July 15, 1956, to March 1, 1962; Melniker, from Dec. 31, 1957, to Dec. 31, 1959, and Loew to March 1, 1958. Set Va, Meeting OLD POINT COMFORT, Va., Feb. 7.— The annual convention of the Vir- ginia Motion Picture Theatre Associa- tion will be held at the Chamberlain Hotel here June 11 to 13. dOre gon. Kelly Leaves V-I ATLANTA, Feb. 7. - Bill Kelly, branch manager for Universal-Interna- tional, has resigned to join Tom Lucy's exhibitor service. DALLAS, Feb. 7.-William O'Don- nel, president of Cinema Art Thea- tres, Inc., with home offices here, has announced purchase of the Josephine, Woodlawn and Laurel Theatres in San Antonio from Tom Sumners. Tom Powers, San Antonio represen- tative of Cinema Art, has been ap- pointed city manager of the three newly acquired showplaces in addi- tion to the Texas Theatre, flagship of the circuit. The Josephine is an art theatre, while the Woodlawn and Lau- rel are "deluxe" suburban theatres. Cinema Art Theatres was organized in the fall of 1955, and in addition to the San Antonio theatres operates the Bowie, a suburban art theatre in Ft. Worth and the Broadway and Yale Theatres in Houston. Appeal Censor Ruling BALTIMORE, Feb. 7.-The Mary- land Court of Appeals at Annapolis, Md., was asked today to rule on the constitutionality of Maryland's censor- ship law and define "obscene" matter. The questions were presented the high court in an appeal by the Motion Pic- ture Censors of Maryland to a Balti- more court decision. In the lower court, Judge Joseph Byrne had re- versed the board's order that certain scenes be eliminated from "Naked Amazon" before it could be shown in Maryland. The board banned the scenes on the ground that they were "obscene." Continue Tax Rate WASHINGTON, Feb. 7 - The House Ways and Means Committee has voted to continue the 52 per cent corporate tax rate for another year, un- til April 1, 1958. The rate would other- wise have dropped to 47 per cent this April 1. The bill will probably come up on the House floor under a no^ amendment procedure the week of Feb. 18. Seek Sunday Films COLUMBIA, S. C, Feb. 7-Under the terms of a bill introduced in the House of Representatives by William A. Reel, Jr., motion picture showings would be allowed in Edgefield on Sun- day if they did not conflict with any church services in the town. THE P Irer remiere activities highlighted by personal appearances of ROCK HUDSON, DAN DURYEA, MARTHA HYER, JOCK MAHONEY and other important personalities. TELEVISION, RADIO and news coverage on a national scale... Backed by unprecedented co-operation of city and state officials. PREMIERE CELEBRATION will be focal point for large scale territorial openings! [ARIETTA, OHIO (hometown of Col. Dean H ROCK HUDSON 1ARTHA HYER DAN DURYEA starring OeFORE AIMNA KASHFI JOCK MAHONEY with carl benton reid te ty DOUGLAS SIRK • Written by CHARLES GRAYSON and VINCENT B. EVANS • Produced by ROSS HUNTER CINEMASCOPE * TECHNICOLOR® 6 Motion Picture Daily Friday, February 8, (57 UA Expanding (Continued from page 1) the company's board room, the per- sonnel department, branch operations staff, the television sales department, foreign accounting and some units of the advertising-publicity-exploita- tion accounting department, as well as the mail, mimeograph and teletype departments. In Progress for Two Years With the completion of the eleventh floor renovation, the twelfth floor, occupied by the advertising, publicity and exploitation staffs, will be altered to accommodate the staff expansion that has taken place over the past two years. In addition, UA is taking over 650 square feet on the fourth floor for a new telephone switchboard facility. REVIEW: The Young Stranger N. Y. C. Tax< RKO-Universal Irving Evans Dies ( Continued from page 1 ) the Center Theatre in Rockefeller Center. He was transferred to the Music Hall as stage manager the fol- lowing year. He was made vice-pres- ident and assistant to Russell V. Downing, president of the Music Hall, in 1952. Evans was a nephew of Jacob Epstein, the sculptor, and was a brother of Abner Dean, the car- toonist. He is survived by his wife, Ludmilla, and two daughters, Lynn and Jennifer. James MacArthur, son of actress Helen Hayes and the late writer Charles MacArthur, makes an impressive film debut in this forceful and touching heart-appeal drama of a father-son estrangement. As the title indicates, the 16-vear-old protagonist is a stranger to his busy film producer father, James Daly, who pays attention to him only when lectures are in order. High-spirited, intelligent, full of adolescent energy, young MacArthur gets sympathetic response only from his mother, Kim Hunter. The frustrations implicit in this domestic situation lead to some in- evitable results, and before the film is very far along, MacArthur is at the police station charged with assault and battery on a theatre manager who had attempted to control his high spirits. However, it develops, the bov struck in self-defense and the manager refuses to admit this. When Daly refuses to believe his son's story, the gulf that separates parent and child registers in its enormity for all concerned. MacArthur at 19 is a skilled young actor of the naturalistic school. He punches home dramatic points like a champ; alternates compellingly between puppy-like friendliness and glowering belligerency. A char- acterization that could have been unsympathetic in hands less sure becomes a vivid creation as he depicts it. Daly is forceful in his earlier scenes, touching in his final ones, when he realizes the damage done by his neglect of his boy. Miss Hunter is superb as MacArthur's mother, who bears her own cross of domestic estrangement from Daly. James Gregory, Walt Bissell, Jeff Silver and others are all able in support. A young team put this together. Stuart Millar produced, John Frankenheimer directed, and Robert Dozier wrote the screenplay. All have gotten off to a flying start in what promises to be distinguished careers in films. Running time, 84 minutes. General classification. For February release. Lawrence J. Quirk We are proud to announce the appointment to our staff of Mr. Jo- seph G. Aurrichio, as Vice-President in Charge of Sales. Mr. Aurrichio was formerly with RKO Radio Pic- tures. JAMES J. KR1EGSMANN, President J. J. K. Copy- Art 165 West 46th St. New York 19, N.Y. British Taxes (Continued from page 1) pared with 1,276 million in 1954, a reduction of 7 per cent. The figures for 1956 are even more discouraging, it is pointed out. For the first quarter 1956 admissions de- clined by 8 per cent compared with 1955. For the second quarter 1956 admissions declined by 9 per cent compared with 1955. Statistics for the third quarter showed an increase of 2 per cent owing to the abnormally wet summer. Finally, in the absence of detailed information as to the intentions of the Chancellor, the document puts for- ward the following agreed submis- sions: New Scale Suggested That a new scale of entertainment duty be introduced giving greater flexibility in fixing seat prices. It should be based on a tax free allow- ance, for example one shilling, on each admission and then 33 1 /3 per cent of balance payable as tax and levy of 66 2/3 per cent to the industry. That a scheme of tax remission should be incorporated to assist small cinemas on the same lines as set out in the last submission. This provides for tax relief to be given to exhibitors on a sliding scale in respect of weekly gross takings up to a maximum of £ 350. That the statutory levy be increased since it is impossible to provide the British film production industry with ( Continued from page 1 ) hi the city's collections of real ■ rmer studio and theatre execu- vho died on Friday at his Bev- lills home. He is survived by fe, Sadie, who is a sister of the rs Warner; a son, Samuel, and 2[hter, Mrs. Evelyn Briskin. Experience in similar contests conducted previously in Texas and Canada has shown that pictures and players nominated for the Academy Awards need not necessarily have been played in theatres participating in a sweepstakes contest, such as is now being pro- moted by COMPO, Robert W. Coyne, COMPO special counsel, declared at the weekend in discussing contest plans. "The Academy Award Sweep- stakes," he said, "is primarily a guess- ing contest in which the voter is not passing judgment on the pictures and players he has seen but trying to guess ( Continued on page 2 ) Lider Hits 'Delinquents'; Youngstein in Reply Special to THE DAILY BOSTON, Feb. 10 - Edward W. Lider, president of the Independent Exhibitors, Inc. of New England and the New England Drive-in Associa- tion, has sent a wire to Arthur Krim, president of United Artists, urging him to withdraw from release the film "The Delinquents" on the grounds that it is "harmful to the industry in general and drive-ins in particular." The picture is an Im- perial Production which UA is dis- tributing. Lider, who has not seen the film, (Continued on page 4) Reelect WB Officers For One- Year Period All officers of Warner Bros. Pic- tures were reelected for a term of one year at a meeting of the board of directors at the home office here Friday. Reelected were Jack L. Warner, president; Benjamin Kalmenson, ex- ecutive vice-president; Herman Starr, vice-president; Stanleigh P. Fried- man, vice-president; Robert W. Per- (Continued on page 4) IATSE Executive Board Meets in Phila. Today Special to THE DAILY PHILADELPHIA, Feb. lO.-Mem- bers of the IATSE executive board will open a week long midwinter business session at the Bellevue Stratford Ho- tel here tomorrow. Richard Walsh, president, arrived from New York to- day for the meetings, accompanied by (Continued on page 4) NARTB Seeking Added Subscribers to Code From THE DAILY Bureau WASHINGTON, Feb. lO.-The Na- tional Association of Radio and Tele- vision Broadcasters will shortly ask ad- ditional film producers to subscribe to its television code of good standards. The Alliance of Television Film Pro- (Continued on page 5) To Make Every New Film Opening 'An Event1 Is Goal of UDT Special to THE DAILY DETROIT, Feb. 10— To make every new motion picture opening an "event" is the enthusiastic goal of United Detroit Theatres, according to Harold H. Brown, president. The announcement followed a meeting between United Detroit managers and executives and Edward L. Hyman, executive vice- president of American Broadcasting- Paramount Theatres, at which Hyman outlined plans for exploiting the "biggest line-up of spring bookings in the Detroit company's history." United Detroit will embark on a campaign this spring to make the public more "movie conscious" and conscious of the need to go out to the movies more often. Plans for the seventh annual series of "New Faces . . . Going Places" in the "Detroit Free Press," were also discussed. This series in which United Detroit has co-operated with the "Free Press" since its incep- tion, is of benefit to the entire indus- try, Hyman pointed out. It is a fea- ture that includes biographies of the "new faces" from all studios; in which the "Free Press" for almost a month devotes large space on its (Continued on page 4) Joint Affair TO A May Urge An Arbitration Meet in March Exhibition Committees To Formulate Platform A meeting between representatives of exhibition and distribution on the establishment of an industry arbitra- tion and conciliation system may be scheduled following the mid-winter board and executive committee meet- ing of Theatre Owners of America in Chicago, March 3-5. The distribution companies, five thus far, have notified the national exhibition organization and Allied States Association, that they are fav- orable to a meeting to establish an industry arbitration plan and "to (Continued on page 5) Lederer Appointed WB Assistant Ad Manager Dick Lederer has been promoted to the post of assistant advertising manager to Gil Golden for Warner Bros., it was announced a t the weekend by Robert S. Tap- linger, vice- president and director of ad- vertising and public relations. Lederer will assist advertis- i n g manager Golden on all advertising ac- tivities includ- Dick Lederer newspaper, posters, radio-TV and trade advertising. He was previously ad copy chief and with the company for seven years. Television Today Page Motion Picture Daily Monday, February 11, ]b PERSONAL MENTION A SCHNEIDER, first vice-presi- • dent and treasurer of Columbia Pictures, and Leo Jaffe, vice-presi- dent, arrived in Hollywood from New York over the weekend. • Gil Golden, Warner Brothers ad- vertising manager, will leave here to- day for Buffalo. • Milton Duheau, head of Master- piece Pictures, New Orleans, was a New York visitor over the weekend. He returned to New Orleans yester- day. • Dan S. Terkell, publicity manager for M-G-M, left New York yesterday for the Coast. David Golding, vice-president of Hecht, Hill and Lancaster in charge of advertising-publicity, will arrive in New York today from Hollywood. • Philip Gerard, Universal Pictures Eastern publicity manager, was in Washington Friday from New York. • T. A. Law, of the J. Arthur Rank Organisation, arrived in New York on Saturday from London. Joseph Wolhandler, vice-presi- dent in charge of Eastern publicity for Rogers & Cowan, returned to New York last week from Europe. Alden Smith, of Cooperative Thea- tres of Michigan, and Mrs. Smith have returned to Detroit from Miami. Mrs. Andre Hakim, daughter of Darryl Zanuck, gave birth to a boy on Friday at the American Hospital, Neuilly, France. Adrian Awan, 20th Century - Fox special exploitation representative, re- turned to New York at the weekend from Boston. No Paper Tomorrow MOTION PICTURE DAILY will not be published tomorrow, Feb. 12, Lincoln's Birthday and a legal holiday. Sweeps' Plan (Continued from page 1) the choices of experts. The award- winning pictures and performers are picked by a majority secret vote of the members of the Motion Picture Academy of Arts & Sciences, who make their choice on the basis of what they think is artistic excellence and professional ability. The patron of a participating theatre may register his guess without having seen all or any of the pictures or players involved." 'Subsequents' Most Affected Some responsible exhibitors, Coyne said, have raised the question that some theatres, particularly the subse- quent run houses, might be reluctant to enter the contest if the pictures and players nominated had not been shown in their theatres." "This should not be a deterrent," Coyne said, "because it has been proved in Texas, Canada and other areas where similar local contests have been conducted that the average movie fan is eager to try his luck at picking the winners even though he has seen few if any of the pictures involved. His selections are made in many cases not on the pictures he has seen but on what he has read about them in the newspapers or magazines. Points to Athletic E- ents "His individual judgment is likely to be outweighed by the comments of a movie critic or a movie columnist whose judgment he regards as better than his own. He is like a racing fan who will place a bet on a horse he has never seen run or a fight fan who will try to pick the winner of a champion- ship fight without ever having seen the inside of a fight arena. "In the Audience Awards election, voters were asked to register their per- sonal preference for the best picture, the best performance, etc., and obvi- ously their choice was based on what they had seen. But in the Academy Award Sweepstakes, they are merely trying to guess whom the experts have selected for the coveted awards. The movie fan himself has no voice in the selection. The choice has been made by experts before the public's guesses in the Sweepstakes are counted, but the results, of course, are not an- nounced until after the guessing con- test has closed. 'For Personal Satisfaction' "It costs nothing for a movie pa- tron to enter the contest in a partici- pating theatre and although the prizes offered by some exhibitors are a spe- cial inducement to many voters, ex- hibitors have found that many voters will mark their ballots for no other reason than the personal satis- faction of matching their judgment against the majority vote of Academy members." Loew's, Paramount Gulf Will Enter Sweepstakes The Loew's circuit, with 105 thea- tres and drive-ins, and the Paramount Gulf circuit, with 38 theatres, have advised Robert W. Coyne, special counsel for COMPO, that they will enter the Academy Award Sweep- stakes. Loew's out-of-town theatres will participate in all situations where competing exhibitors join in a co- operative effort. Henry G. Plitt, president, and Maurice Barr, vice-president of Para- mount Gulf Theatres, informed Coyne that they will endeavor to enlist all fellow exhibitors in the New Orleans exchange area. Exhibitors Cautioned On 'Oscar' Symbol Use The Academy Awards Sweepstakes Committee, in an open letter to exhibi- tors presented in the Council of Mo- tion Picture Organization's pressbook on the industry-wide business-building promotion, cautions theatremen against the use of the "Oscar" statu- ette symbol in advertising or comment on the contest. The committee informs exhibitors that "the prestige of the Academy and the box-office magnetism of Oscar were not created in one year or 10. Careful, judicious Academy Board decisions plus legal guardianship of the Academy name and symbol have made them important, respected and worth hard cash to our business. No member of our industry, in production or exhibition, should jeopardize this situation." The Sweepstakes pressbook, eight pages in all, lists the Academy regula- tions which must be followed concern- ing the use of the symbol. Block of RKO Films (Continued from page 1) to have realized well over $10,000,000 as its share of the proceeds from Realart handling of the reissues. The block of RKO films being taken over by Rogers for one reason or another was regarded as not fitting into the Universal schedule, either because of conflict with pictures al- ready on the 'U' lineup or because they would overburden the selling and release functioning of the 'U' organization, it was reported. How- ever, some of the pictures, new and old, reportedly were not included in the block turned over to 'U' nor of- fered to 'U.' Titles of the films were not dis- closed pending a conference called over the past weekend in New York to line up regional distribution out- lets for the Rogers-RKO package. ...SEWS Itllimillr Hungarian Refugees Feted! Hungarian refugees were ii here at a special reception at Roxy Theatre Friday night at w) they were introduced to various s of the entertainment world and resentatives of the United Nations international relief agencies, event climaxed a week of spe events of a similar nature held ii cities across the country at the red mendation of the President's Com tee for Hungarian Refugee Re Following the buffet reception guests viewed a stage tribute w! highlighted the music, songs dances of the Hungarian people. Col. To Handle 'Victory' * Columbia Pictures will distril world-wide the film "Bitter Victc to be produced by Transcontine Films, S. A., of France, headed Paul Graetz. Nicholas Ray will di; beginning next month, with shoo set for Paris and Libya. ■ Olivier To Direct 'Tables Sir Laurence Olivier, Burt ] caster and Vivien Leigh will Deborah Kerr in the cast of Hecht, Hill and Lancaster sc version of Terence Rattigan's Br way play, "Separate Tables," to made for United Artists rel< Olivier also has been signed to d: the film which Harold Hecht produce. Olivier will arrive in Eg wood February 20 to confer Hecht. Shooting will start here C ber 1 and not in England as originally planned. Ad Service Headquarters Kaiser, Sedlow and Temple, newly formed independent cre.s service for motion picture adverti: has announced the opening of New York headquarters at 21 40th St. Kansas-Missouri Allie Meeting Is Postponed KANSAS CITY, Mo., Feb. 1 A convention of the Allied Inde dent theatre owners of Kansas 1 Missouri, scheduled to be held 1 day and Wednesday at the Phil Hotel here, has been postponed, I' cials of the organization, said yei day. A new date for the mefl probably will be set early in M;jft the officials added. 4 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. M Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. W moved to the State, the circuit's f ^ship. □ r iLynn Farnol, motion picture and ilustrial publicist, has been engaged 1 the National Book Committee to Itw up plans for a National Library ■3ek on an all-industry basis. □ David C. Silverman has been rned divisional sales manager of 4:ists-Producers Associates. He will d/er the Pittsburgh, Philadelphia, iishington, Cleveland and Cincinnati icritories. □ friaries M. Thall, former Fox West Bast Theatres executive who retired |] 1946, has resigned as executive sretary of Northern California Teatre Association. His successor ■1 be announced shortly. □ ialph Banghart, formerly field rep- ijentative for RKO Radio in Chi- c ;o, has joined the United Artists mblicity staff in that city. □ • j Irving Lester now represents "Pic- t ial Review" as well as the news- ipers represented by the Hearst Ad- Ktising Services in the motion pic- We industry. Man to Legalize S. C. Sunday Films Scotched i COLUMBIA, S. C, Feb. 10.-A Rye to legalize motion pictures on Eiday in Edgefield County in spite I the state law prohibiting them was Bitched in the Senate last week. A t] to legalize Sabbath films for Edge- m d County had been passed as a local B. by the House and sent to the Sen- When the bill came up for first Sen- a| reading last week Edgefield County Siator Frank E. Timmerman had it rj erred to him rather than committee, fl a brief speech to the Senate, the I gefield solon said he opposed Sun- |c i movies. Thus the Senate move i referring the bill to him virtually I ed its chances of pasasge, it was sted. Large New Theatre Planned in Toronto TORONTO, Feb. lO.-Details of a million dollar, 1,325-seat theatre, with the proposed name of Queen Eliza- beth Theatre, to be opened at the Canadian National Exhibition Wo- man's Building, were revealed here by Jack Arthur, executive producer of the CNE grandstand show, and form- erly an executive with Famous Play- ers Canadian Corp. The new building, to be opened this fall, will include, besides the the- atre, an exhibit hall of approximately 63.000 square feet, and the new ad- ministration office of the CNE. ^he facilities of the theatre will in- clude complete air-conditioning, up- holstered foam rubber seats, an orches- tra nit for 30 pieces and what is de- scribed as the "largest stage in Canada." The stage has a flush sur- face double turntable. Big Stars Indisnensable For Musicals: Donen The major studios are reluctant to invest in musical motion pictures un- less there are "big stars" in the picture to protect the investment, according to director Stanley Donen. He recently finished "Funny Face" for Paramount Pictures, and "Pajama Game" for War- ner Brothers. Donen said here at the weekend that musicals are "difficult to produce, as it is harder to find a good chore- ographer than a good star." He also was of the opinion that "musicals now being turned out could use a little more imagination." The young director said that he and producer Charles Schnee have ac- quired the motion picture rights to Pearl Buck's "Imperial Woman" which will be produced independently in 1958, possibly as a musical. Set March 1 Hearing On Wage Law Extension WASHINGTON, Feb. 10.-A House Labor Subcommittee announced it would start hearings March 1 on pro- posals to extend coverage of the Fed- eral minimum wage law. Labor Secretary Mitchell will likely be one of the first witnesses, if not the first. The Administration has said it would seek extended coverage, but would not give details until Mitchell actually testifies on the hill. Meanwhile, the Senate labor com- mittee named Sen. Kennedy (D., Mass. ) chairman of a subcommittee that will eventually handle similar legislation in the Senate. MGM Readies 25 HOLLYWOOD, Feb. 10-Twenty- five motion pictures are currently in various stages of release, completion, editing, production and preparation at the M-G-M studios here. Nine films are completed or about to be released domestically, eight are currently being edited, four are in production, and four are being prepared for produc- tion. To Build New Theatre In Suburb of Seattle SEATTLE, Wash., Feb. lO.-Plans for the construction of a new theatre in Burien, a suburb of Seattle, have been announced by Bob Anderson, owner of the Burien Theatre. The lat- ter has been sold and will be removed from the site to provide additional parking facilities. The new theatre will be constructed adjacent to the old one. D. T. Howell, who specializes in theatre design, is preparing plans for the theatre, and the Interstate Theatre Equipment Co. has contracted to furnish equipment. Construction is scheduled to start in 30 days, ac- cording to present plans. Screen Writers List Award Nominations HOLLYWOOD, Feb. 10. - The Screen Writers Guild branch, WGA, West, has announced its membership's nominations in three categories for SWG's annual awards as the best writ- ten American pictures. The winners will be disclosed at the 9th annual SWG dinner, set for the Moulin Rouge on March 7. Nominations in the three categories are: Best written comedv: "Around the World in 80 Days," "Bus Stop," "Full of Life," "The Solid Gold Cadillac," and "Teahouse of the August Moon." Best written drama: "Baby Doll," "Giant," "The Rainmaker," and "Somebody Up There Likes Me." Best written musical: "Carousel," 'The Eddie Duchin Story," "High So- ciety," "King and I," and "Meet Me in Las Vegas." 3 MPA Research To Cover All MarketAspects The market research project of the Motion Picture Association of Amer- ica, which will be conducted by the Opinion Research Corporation of Princeton, N. J. on a nation-wide basis, will be a "thorough-going, comprehensive study" of the motion picture market and the significant ele- ments which affect that market, MPAA reported at the weekend. Among some of the broad cate- gories of motion picture going which will be examined are the basic rea- sons why people do go or do not go to the movies, it said. The latest survey techniques of motivational re- search and depth studies will be used to determine why people go to the movies or why they do not go. A further effort will be made to deter- mine what serious competition the movies face in other uses of leisure time. An analysis of frequency of at- tendance by age group patterns, in- come, geographical location and other elements will also be studied. It is expected that the survey will reveal the most effective promotional efforts being used today to bring people into the theatre. Reaction of the nationwide au- dience to industry operations in terms of films available in a given area, seasonal factors, speed of playoff and finally reaction to exhibition condi- tions to determine opportunities for increasing attendance will be studied. "Great first rushes, T. D.! It's a real box- office picture." "What's the best way to fill the seats in the theatres?" "Skywriting? Blimps? Spectaculars?" "Hmmm. Feature is in color. Calls for advertising in color. Means magazines. Which one did the original story come from?" "The Saturday Evening Post. Over 5 million copies a week, many times that many readers. Say, that's it!" "Right. And remember, buy full color!" Motion Picture Daily Monday, February 11, l] 'Delinquents' Every Opening 'An Event' ( Continued from page 1 ) said "Based on reports from our members and exhibitors who saw the film at the trade screening, the pic- ture has many objectionable scenes, particularly one in which violence and vandalism at a drive-in theatre are shown." The film will be discussed at the association's board meeting on Tues- day and also at the annual IENE meeting which is scheduled to be held that afternoon. Reply from Youngstein United Artists' home office in New York reported late Friday that a re- ply had been sent to Lider's wire by Max E. Youngstein, UA vice-presi- dent. The wire follows: "Your wire re 'The Delinquents' has been turned over to me. This picture was pro- duced by Elmer Rhoden, Jr., an ex- hibitor and operator of a most im- portant circuit of regular theatres as well as 35 drive-in theatres. This pic- ture also has the approval of Elmer Rhoden, Sr., president of National Theatres. "This picture also has a Motion Picture Association Code Seal as well as an acceptable rating by the Le- gion of Decency. I spoke to Rhoden. He wants you to communicate di- rectly with him at Imperial Produc- tions, Kansas City, Mo. We are, of course, proceeding with the release of . the picture." ( Continued amusement page every day to pub- licizing the newcomers in filmdom, and the pictures in which they will appear. Attending the meeting in United Detroit's screening room in addition to Hyman and Bernard J. Levy of AB-PT's New York office, were man- agers of 14 United Detroit Theatres. Those attending included M. W. Rose, Michigan Theatre; Charles Whitaker, Palms; Richard Sklucki, Broadway Capitol; August E. Sermo, Madison; all downtown houses. From the neighborhoods: Lincoln Friend, Fish- er; Jack Cataldo, Cinderella; Calvin from page 1 ) Collard, Woods; William Cadmus, Birmingham; Lee Fraser, Bloomfield; Frank Perry, Varsity; Marie Olcese, Vogue; Donald Hughes, Ramona; Dale Young Killeen, Norwest; Lenore Young, Mel; Norman Wheaton, new manager in training. Executives from United Detroit Theatres' main office attending in- cluded Brown; Gil Green and O. B. O'Bryan, supervisors; Alice N. Gor- ham, publicity director; Eugene Welling, auditor; Jack Haynes and Tom Byerle, film booking depart- ment; Robert Salter, UDT Purchas- ing Department. REVIEW: Pharaoh's Curse Bel-Air— United Artists jt IA 's Board WB Officers ( Continued from page 1 ) Harland Holmden, IA secretary- treasurer; James J. Brennan, first vice- president, and others, including attor- neys and specialists. Members of the executive board from other sections of the country also are due here today. Harry J. Abbott, third vice-president, who is president of the Philadelphia operators local, will attend the sessions, and also will act in the capacity of host. The agenda for the meeting was not made public. Representatives of Local H-63, IATSE, New York Home Office Em- ployees Union, will appear before the executive board here on Wednesday afternoon regarding the union's ap- ( Continued from page 1 ) kins, vice-president, secretary and general counsel; Wolfe Cohen, vice- president; Robert S. .Taplinger, vice- president; Thomas J. Martin, treas- urer; Walter Meihofer, controller and assistant treasurer; Cyril H. Wilder, assistant treasurer; Harold S. Bare- ford, assistant secretary; Edward K. Hessberg, assistant secretary; and Roy Obringer, assistant secretary. plication for an "A" charter for its publicists group. - - • The application for an "A" charter was filed with the - international IATSE by H-63 a number of months ago.- The often served but still j table horror gobbledygook about curses left by Egyptian mummies on the modern desecrators of tombs is on hand again in this suspense item featuring some e prising actors including Mark E Ziva Rodann, Diane Brewster George Neise. The Bel-Air pro tion, with Aubrey Schenck as ei tive producer and Howard W. ] as producer, was directed by Sholem. The time is Egypt shortly afte> turn of the century. Political u: compels the commandant to sei three-man patrol into the desei bring back an archaeological exj tion operating without official s tion. The captain of the patrol, E is joined by Miss Brewster, w husband, Neise, is the leader of archaeological expedition. They joined by a mysterious native (Miss Rodann). When all of there to the tomb, a series of weird e\ transpire, what with mummies d; pearing from their tombs, s« panels opening and shutting, pre! day humans metamorophosing pi cally into rotted mummies, anc forth. Horror situations will find doesn't disappoint. Still, it is among the best of its genre. Running time, 66 minutes. Ger classification. Released in Januar Lawrence J. Q NEWS.. Spot . . . fast in MOTION PICTURE DAILY thus providing immediate coverage of the motion picture industry and related fields in reports "concise and to the point"— re- sponsibly edited — written and typographi- cally designed for fast, easy reading . . . with a staff photographer to add points of interest that only the camera can tell. Correspondents throughout the world. Interpretive . . . comprehensive in MOTION PICTURE HERALD presenting the news as current history of the motion picture and its business, using a greater allotment of time to gather to- gether all the facts pertinent to the ultimate meaning of events and opinion, in all of the interests of the American industry, at home and abroad. QUIGLEY PUBLICATIONS In the service of the motion picture industry for more than 41 years L iday, February 11, 1957 Motion Picture Daily rbitration (Continued from page 1) k towards a betterment of indus- conditions." he companies which have replied he exhibition request for such a ting are United Artists, Allied sts, Republic Pictures, RKO Radio ures and 20th Century-Fox, it was irted. coording to an exhibition official, I short time between now and the Hi board meeting rules out any libility of a joint meeting. It was I ted out that TOA just two weeks a announced the appointment of & arbitration committee and that b| committee has not yet met with Hinal Allied's committee on arbitra- c to jointly formulate an arbitration [form. [lie national Allied arbitration olmittee includes Rube Shor, mm F. Myers, and Abe Berenson. I TOA committee is composed of ■ hell Wolf son, S. H. Fabian, Sam Enski, Ernest Stellings, Herman M. W, and George Kerasotes, alternate, lie exhibitor representative said I the TOA board would "most my" be apprised of the distribu- I letters replying to the TOA and final Allied letters of last Janu- Biwhich requested a joint industry Iing' lifter a study and consideration of I letters, it is expected that the I. board will instruct its officers Iress for a joint meeting at the Ifest possible date," he said, re- nting a statement by TOA presi- R Stellings who also expressed ■ pe for such a meeting. |RTB Seeking ( Continued from page 1 ) Ifrs recently became affiliated with Kiode. Code review board chairman lichard Shafto announced over the ijend that affiliation invitations Id soon go out to producers not Bbers of the Alliance. iafto also announced that in the Bag year the board would make jvjor drive to get stations either > 'mply with the code or resign from Bjition with the code. The board 'ill >lso try, he said, to work out ways I pip stations complying with the 5(1 to inform the public and adver- se of this fact. pie NARTB's television board of di- pjrs meanwhile scheduled a meeting I television stations to discuss the Ration of an industry committee to Assent stations in negotiating with ■SI-VP, BMI and other music licens- igj rganizations. The meeting is ten- it ly set for April 11, the final day f Le NARTB's coming convention, N'T TAKE A FULL PAGE AD LL YOU . ,7ES YOU The FAS"*' ,ES YOU Tfe ..BO PVICE YOU IN OUR VIEW Television Jqday HRHE importance of the work of I the Television Code, sponsored l and watched over by the Na- tional Association of Radio and Tele- vision Broadcasters is each day more emphatically brought to attention. In a recent address, Merle S. Jones, president of CBS Television, cited a few slightly breath-taking statistics on television's spread. He pointed out that last year, for example, the set in the average television home was turned on for an average of five hours per day throughout the year. Also, he records the fact that in 1956 American business spent more than one billion dollars on television time and talent. The average CBS tele- vision daytime program, says Mr. Jones, now reaches 11,783,000 U.S. homes during the course of the month. • The vital nature of the Code Board's activities in seeing to it that the subject matter of the material going into all those millions of Amer- ican homes during all those many hours of each day is of such a nature that offense will not be taken is more than a case of guarding against infractions of a decent standard of material. I" is a plain and simple case of dollars and cents good business. Mr. Jones says further: "It is tele- vision's influence as a social force which has so completely trans- formed our society." That is, then, a monumental responsibility, and one which, by and large, the television industry is meeting carefully and well. • Credit goes to such guiding stand- ards as the Code Board, and likewise to such able, intelligent and some- times courageous people as, for ex- ample, Stockton Hellfrich, director of what NBC Television calls Con- tinuity Acceptance. Recently he wrote briefly of the activities of his depart- ment, and cited importantly that their actions and decisions always are tempered with a realistic ap- proach based on today's living. They all do a worthwhile job. —Charles S. Aaronson 630 Ninth Ave. NEW YORK, N.Y. 1327 S. Waboih CHICAGO, ILL. Predicts $125 Million Spending on Telefilms More than $125,000,000 will be spent in 1957 for syndicated telefilms, and for time slots to utilize them, by national and regional advertisers, a Ziv TV Programs spokesman has predicted on the basis of special research done by the company. The official said the figure would represent about one out of every four television advertising dollars spent for any form of non-network TV by other than local sponsors. The total gross spending for all forms of syndicated telefilm buying among multi - market advertisers (national and regional), Ziv believes, is likely to top similar 1956 spending by at least 20 per cent. Color TV High OnlREAgenda Color television and magnetic re- cording clinics and papers will high- light the agenda of the annual Insti- tute of Radio Engineers national con- vention to be held at the Waldorf-As- toria Hotel and the New York Coli- seum on March 18-21. An attendance of at least 50,000 engineers and scientists is expected for the meeting, which will have a com- prehensive program of 55 technical sessions. A trade show with 840 exhibitors will be set up at the Coliseum. Pa- pers on electronics, television, ultra- sonics, etc., will number 284, it was said. '56 Set Production Reported Down 5% From THE DAILY Bureau WASHINGTON, Feb. 10. -Televi- sion set production last year was about 5 per cent below 1955 output, the Radio-Electronics-Television Manufac- turers Association reported. It put 1956 output at 7,387,029 sets, compared with 7,756,521 sets a year earlier. Of the 1956 production, 1,035,236 sets had ultra high fre- quency tuners. RETMA said December 1956 pro- duction totalled 626,984 sets, com- pared with 604,626 sets in December 1955, and 679,993 sets in November 1956. ABC 'Successful Ideas' Circulated to Affiliates Successful ideas employed by ABC radio and television stations are being circulated to the network's affiliates and owned and operated stations through a "local promotion and exploi- tation manual," according to the net- work. The initial volume contains ideas on audience build-up, advertising agency promotion, merchandising, pre- mieres, etc. John H. Eckstein, di- rector of advertising and promotion for ABC, said "it is only through an exchange of ideas that fresh and origi- nal concepts evolve." Anthony Is Elected Working Press Head Julian Anthony of ABC has been elected president of the Radio-News- reel-Television Working Press Asso- ciation. Anthony succeeded Larry Racies of CBS, who was one of the foun- ders of the association. Leo Hutt of Paramount News began his second term as chairman of the board of The Critics Say. . . As influential as the many na- tion-wide syndicated TV columnists, are the hundreds of local news- paper critics whose views — though they inevitably reflect regional pre- ference— more often than not have national validity. These reporters, asked to vote again this year in the annual MOTION PICTURE DAILY- FAME poll of television talent and shows, added a variety of com- ments on their views of the indus- try. Among them were the follow- ing reports from Massachusetts and Rhode Island. If the city rep- resented has a TV outlet, the name of the station and its affiliations appear in brackets, along with the population of the city or town. Joseph Wicherski, Standard-Times, New Bedford, Mass. (109,189): "Tele- vision in general vastly improved the quality of its programs during the past year. . . . However, daytime pro- gramming is still slipshod with the exception of NBC's Matinee Theatre. Drew Deacon, Woonsocket Call, Woonsocket, R. I. (50,211): "Far too many singing commercials, especially those based on symphonic and folk song themes. Beer and cigarette ad- vertising is the worst." Joseph Levine, Boston Traveler, Boston, Mass. (WBZ-TV, NBC; WGBH-TV, non-commercial; WNAC- TV, ABC, CBS; 801,444): "Television needs (1) to adhere to the NARTB Code, (2) more imaginative program- ming for adults in late hours, (3) fewer giveaway shows. . . ." Ted Holmberg, Journal and Bul- letin, Providence, R. I. (WJAR-TV, NBC, ABC; WPRO-TV, CBS; 248,- 674): "It's a sad state of affairs when commercials show more originality than programs. That's been the story this year." Shelton Joins ABC Edgar G. Shelton, Jr., has joined the American Broadcasting Co. as assistant to Robert H. Hinckley, vice-president and director of American Broadcast- ing-jParamount Theatres, Inc., in charge of the Washington office. Shel- ton was formerly director of the U.S. National Security Training Commis- sion, with which he was associated since 1951 in various capacities. THE BIG 3 ON TY WAR AND PEACE — MAYERLING BALLAD OF BABY DOE All Costumed by BROOKS This story of Sister Angela and a marine, trapped alone on a Pacific island, behind enemy lines, becomes the most wonderful entertainment experience of your lifetime! MOTION PICTURE DAILY B81, NO. 30 NEW YORK, U.S.A., WEDNESDAY, FEBRUARY 13, 1957 TEN CENTS VTORIAL pitherhood Drive See Majors Saving $3 Million with independents Dual Magnetic-Optical Film Prints . The major distribution companies may save up to $3,000,000 in print costs |^2.tf e PrOmOtlOn in 1957 by utilizing dual magnetic-optical prints instead of separate prints for magnetic and optical sound tracks on CinemaScope pictures, it has been learned. ____ By Sherwin Kane rHERHOOD WEEK tiadi- mally observed during the ven-day span which includes lgton's Birthday, will begin Sunday with motion picture s throughout the land again urged to participate in this endeavor, er the joint chairmanship of n Heineman and Spyros S. s for the second consecutive le industry's Brotherhood cam- again promises to enroll more s and more individuals as hood members than last year, m all-time record was set. hs name implies, the campaign's m/e is to help spread under- c.;g among all Americans of fel- mericans of differing creeds, nd race— to establish a brother- f men in which bigotry and ce have no place. Surely, in endeavor which should have pport of every community in d, and the theatres participat- the campaign will earn the re- >f their communities and will ■ the esteem of their patrons, ■e is a campaign committee in ■exchange center prepared to I very theatre take its essential In this work of the National ■ ;nce of Christians and Jews. $ign press books and kits have 9 repared and sent to exhibitors. Hours have not reached you, i touch now with your regional fflhood committee. 11 New York Journal-American II regular intervals over the ree years has carried an inch Hme-half eight-column strip Jshhe bottom of its comics page, « Ing the following text: WLY at your favorite motion M theatre can you see the NEW |s. For recreation and relaxation •T to the movies often. See the uinent Pages of today's New k ! >urnal- American." ft valuable service to New York at owners, we are sure, has not $ nnoticed nor unreciprocated by | lt the same time, it is a serv- % t equally friendly newspapers Jfi'r cities might be prevailed up- b; local exhibitors to adopt. Strong boosters for these savings are such companies as 20th Century- Fox and Loew's, Inc., which have been using dual prints for a number of months. According to an official of 20th-Fox, the company feels assured that the ordering of suoh prints cuts print costs ( Continued on page 9 ) Grant Wichita Theatre SBA Remodeling Loan From THE DAILY Bureau WASHINGTON, Feb. 12. - The Small Business Administration has ap- proved its second theatre loan. It approved a $5,000 modernization loan to Frank and Edna Salone of Wichita, Kans. It had previously ap- proved a $3,750 loan to an Indiana theatre. The SBA turned down an applica- ( Continued on page 9) Permit Counter Suit Against Two Drive-Ins Federal Judge Thomas F. Murphy has given the motion picture distri- butors permission to file a counter- suit against the Maple and Blue Dell Drive-in Theatres in Pittsburgh charg- (Continued on page 12) RK0 Halts Negotiations In Canadian Distribution RKO Radio Pictures has not con- cluded a deal with Empire-Universal Films, Ltd. for distribution of its product in Canada, and is no longer negotiating with them, Daniel T. O'Shea, RKO president, said here yes- terday. He added that no discussions are being made with any organization at the present time for taking over the RKO franchise in the Dominion. 'friendly' Holds Own In Detroit Second-Runs Special to THE DAILY DETROIT, Feb. 12.-Allied Art- ists' "Friendly Persuasion," which had its original showing here in nine neighborhood theatres at advanced prices, has stood up "extremely well" in its first return bookings. Trade cir- cles have been awaiting box office re- sults of the picture's return engage- ments with interest due to the unusual nature of the first-run. Dan Lewis, buyer and booker for Cooperative Theatres of Michigan, re- (Continued on page 9) REVIEW: Funny Face Paramount — Vista Vision The stage currently has its hit, "My Fair Lady," and the screen well may have its counterpart in "Funny Face." For this is a smart sleek, wholly engaging, luxuriously produced and provocatively cast musical em- ploying the Pygmalion theme that spells a good time for anyone in search of entertainment. With the veteran Fred Astaire not only hoofing and singing as smooth- ly as ever, but in a romantic role opposite Audrey Hepburn, as well, the customers, old and new, should be challenged and charmed into theatres. Once there, any exhibitor is safe in guaranteeing them their money's worth— and more. Miss Hepburn herself is called upon to do one song and several dances (CONTINUED ON PAGE 12) 21 Release Deals Set By Rogers, RKO Distributors Will Cover All 32 U.S. Exchanges Twenty-one independent releasing organizations across the United States will handle distribution of the RKO Radio Pictures product acquired by Budd Rogers, producers representa- tive and veteran industry executive, it was announced here yesterday by RKO Radio president Daniel T. O'Shea. The Rogers acquisition was reported exclusively in Motion Pic- ture Daily on Monday. The RKO head said that the pic- tures Rogers will distribute are films ( Continued on page 9 ) Four WB Executives Receive New Contracts From THE DAILY Bureau WASHINGTON, Feb. 12-Four executives of Warner Bros. Pictures- Robert E. Taplinger, Stanleigh Fried- man, Robert Perkins and Steve Trilling —have received new employment con- tracts, according to a report to the Securities and Exchange Commission. Taplinger, vice-president and di- rector of advertising, publicity and exploitation, received a three year con- (Continued on page 12) Heavy Midwest Booking For UA's 'Delinquents' United Artists has set a saturation booking of "The Delinquents" at 405 theatres and drive-ins in the Kansas City, Omaha and St. Louis exchange areas, it was announced yesterday by William J. Heineman, UA vice- ( Continued on page 9) Television Today *y Motion Picture Daily Wednesday, February 13 j PERSONAL MENTION ERIC JOHNSON, president of the Motion Picture Association of America, and Kenneth Clark, vice- president, are in New York from Washington. • James H. Nicholson, president of American International Pictures, and Samuel Z. Arkoff, vice-president, will leave Hollywood on Sunday for New York and other key cities of the East. Milton E. Cohen, United Artists Eastern and Southern division man- ager, has returned to New York fol- lowing a tour of the South. • Myron Mills, vice-president of Screen Gems, left here Monday for a one-week trip to Washington and the South. Archie Mayo, who will direct "The Beast of Budapest" for Allied Artists, will leave New York this week to scout locations in Europe. • Richard Edelstein, Paramount's general manager in Spain, arrived in New York yesterday by plane from Barcelona. • Donald Hayne, executive assistant to Cecil B. DeMille on "The Ten Commandments," will be guest speak- er today at Alliance College, Cam- bridge Springs, Pa. • Sidney Deneau, Paramount's West- ern sales manager, will leave New York today for Chicago. • Milton R. Rackmil, president of Universal Pictures, has returned to New York from South America. • Henry Ginsberg, producer, has ar- rived in New York from Hollywood. • Howard W. Koch, Bel-Air Pro- ductions executive, has arrived in New York from Hollywood. James Ashcraft Dead PHILADELPHIA, Feb. 12-Jarnes M. Ashcraft, 77, whose experience in the industry dates back to the time when he was personal representative for David Wark Griffith and publicist for "The Birth of a Nation," died at the Dunwoody Home on the outskirts of this city. He occupied, at various times, publicity posts with Paramount, Columbia Pictures and M-G-M. He retired 12 years ago. MPAA Committee Will Meet Here Friday The Advertising and Publicity Di- rectors Committee of the Motion Pic- ture Association of America will hold a luncheon meeting here on Friday at the Harvard Club. The meeting has been called, ac- cording to an official of the MPAA, to bring all committee members up to date on all of the business building projects and to review progress made thus far. Lider Renamed Head Of N. f . Allied Unit Special to THE DAILY BOSTON, Feb. 12.-For the third consecutive year, Edward W. Lider was elected president of Independent Exhibitors, Inc., of New England, a unit of National Allied, at the annual election of officers today at the Hotel Bradford here. Others elected were: Melvin B. Safner, Central Falls, R. I., first vice-president; Edward Fideli, Worcester, second vice-president; Henry Gaudet, Laconia, N. H., secre- tary, and Julian Rifkin, Boston, treas- urer. Norman Glassman was re-elected chairman of the board; Nathan Ya- mins was re-elected national dele- gate, with Lider alternate delegate; and Carl Goldman was re-appointed executive secretary. Directors elected were Leslie Bendslev, Ned Eisner, Ray Feeley, Leonard Goldberg, David Hodgdon, Frank LePage, Al Lourie, Joseph Jarvis, Arthur K. Howard, Walter Mitchell, Daniel Murphy, Sam Resnik, Ted Rosenblatt, and Andrew Tegu. Garfield Cass Named To AAP in Canada Special to THE DAILY TORONTO, Feb. 12 - Garfield Cass, former manager here for Metro- Goldwyn-Mayer Pictures of Canada, Ltd., has been named vice-president and general manager of the Asso- ciated Artists Productions distribution organization, called Donnell & Mudge here. Loew's Inc. executives in New York yesterday confirmed that Cass has re- signed his Toronto post. They said that no successor has been named as yet. However, it was reported here that M-G-M's manager in Indonesia, A. Gottfried, will assume the post and will take up the duties in April under Hillis Cass, general sales manager. Donnell & Mudge has no physical distribution organization thus far. It was set up recently by AAP to dis- tribute that company's product, which includes the Warner Bros. Pictures film library. TOA Names Roscoe As Field Representative George Roscoe of Charlotte, N. C, has been appointed field representa- tive for Theatre Owners of America, TOA president Ernest G. Stel- lings, has an- nounced. Roscoe, who will assume his duties next Monday, will concentrate on field activities, m a i n t a i ning close liaison with state and regional asso- ciations. H e succeeds George Gaughan, who resigned the post last year. An industry veteran, Roscoe has been employed by Columbia Pictures for the past 23 years. Starting as a salesman in the Charlotte area, he served as branch manager of the ex- change there for seven years, and for the past eight, was branch manager in the Atlanta territory for the film company. Previous to his association with Columbia, he was with National Theatre Supply and the Alexander Film Co. George Roscoe Adams Asks Meeting Of Ohio Exchanges Special to THE DAILY CLEVELAND, Feb. 12.-Horace Adams, president of Independent The- atre Owners of Ohio, asked all film carriers, bookers, exhibitors and ex- change managers of the Cleveland and Cincinnati exchanges to attend a meeting in Columbus at the Deshler Hilton Hotel on March 6 "to work out problems confronting us today." The meeting is being called Adams said in a letter, "since I think it is incumbent upon all of us to listen to any sugges- tions for the good of our respective businesses." Adams did not state any specific reason for calling the meeting but it is surmised in trade circles that it has to do with the "conflict of limited prints in the exchanges and some cur- tailed delivery service routes due to the number of closed theatres." Adams is out of the city and will not return until Feb. 18. Louis Gross, president of the Film Haulers Association has suggested to Adams that "in the name of economy" meetings be held in Cleveland and Cincinnati rather than in Columbus. Gross also points out that the film delivery problems differ in the two exchange centers and by holding sep- arate meetings area harmony could more easily be attained. Companies Will Close All Day February 22 The major production-distri lion companies and the Motion 1^ Association of America will be jse&l all day on Washington's Bir |$y( Feb. 22, according to the MPA/ifl|e companies and the MPAA )m closed a half day yesterday, LiilJ Birthday. : 704 Seeks Informal* On foreign Product Theatre Owners of America 1 quested all distributors of f films to supply the exhibitor ization with detailed inforr about the pictures so it can li eluded in a special directory < will be available shortly. Information TOA is seekin eludes the title of the pictures; of stars; running time; wj black-and-white or color; drama, comedy, musical, etc.; uage; title or dubbed; year orij released; Legion of Decency and Production Code Seal nur TOA also requests that the and addresses of the distribuh changes and sub-distributors \ eluded. WB Promotes Egolf Hans J. Egolf, Warner Bros, ager of Belguim and supervis Switzerland, has been promot the post of supervisor for Be. Switzerland and Germany, it has announced by Wolfe Cohen, dent of Warner International NEW YORK THEAT F5 i — RADIO CITY MUSIC HALI Rockefeller Center JOHN WAYNE - DAN DAILE MAUREEN O'HARA starring in METROCOLOR in "THE WINGS OF EAGLES" An M-G-M Picture and SPECTACULAR STUGE PRE S E HTtTI. FILM • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES projcct;on room faciliti MOVIE LAB BUILDIlJ 619 W. 54th St., New YorH» JUdson G-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. » Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William K. vv Editor, Telephone HOllywood 7-2145; Washington, T. A. Otten, National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope William:_ nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New_York. I.™? )uigley, President; Martin Quigley, Jr., Vice-President; Theo. j. Suilivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture B'' I Setter Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a P. , Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as seccond class matter Sept. 21, 193-8, at the Post Office at New York, N. Y., under the f March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c v esday, February 13, 1957 Motion Picture Daily PEOPLE H Hoblitzelle, president of Inter- :h N. Harmon, vice-president V stinghouse Broadcasting Co. in il of engineering, has been n! topic chairman of television tl 81st convention of the Society \vtion Picture and Television En- ets to be held in Washington ri 29-May 3. ' □ L; is Novy, president of Trans- it:! Theatres, has moved his head- ers from Austin to Dallas, and i i ened the newly-remodeled Fine :s' heatre in the latter city. □ E; 'in S. Prizer has been named Mi manager in Philadelphia for I Guild. He succeeds Harry Han, who resigned to join Na- Q» Film Service there as super- o: inder Tom Clark for the Buena it; livision. □ F^icis Dunn, office manager for s |KO Radio exchange in Buffalo tij time of its closing last Friday, s pen named office manager for j luted Artists branch in that city. From THE DAILY Bureau WASHINGTON, Feb. ll.-Civil Defense Administrator Val Peterson, who had been sought by Theatre Owners of America for the national exhibitor organization's executive di- rectorship, is expected to be named U.S. Ambassador to Denmark about May 1, it was reported here today. Peterson, a former Governor of Connecticut, is expected to be suc- ceeded in his Civil Defense post by Dan Thornton of Colorado. A num- ber of TOA officials approached Peter- son recently about the exhibition post. Entries from 65 additional theatres for the Academy Award Sweepstakes were received by COMPO over the week-end, Robert W. Coyne, special counsel, reported on Monday. This brings the grand total to just under the 1700 mark. Latest circuit entries include Wo- metco of Florida, with 32 theatres; Associated Theatres of California, 10; Mid-Central of Kansas, eight; Dur- wood of Missouri, five, and Roth Theatres of Maryland and Virginia, four. Individual entries included theatres in Madison, Ind.; Selma, N.C.; Endicott, N. Y.; Wilbur, Wash.; and Highland Park, Mich. HOLLYWOOD, Feb. 12 - Weekly earnings of craft workers at the stu- dios here averaged $125.16 in De- cember, according to the monthly re- port of the State Department of In- dustrial Relations. The figure com- pares with $128.48 in November and $127.28 in December of last year. India and C. A. Head MPEA Meeting Agenda Status reports on Central America and India will highlight the agenda of this week's meeting of the board of directors of the Motion Picture Export Association which will be held here tomorrow. Charles Egan, MPEA overseas rep- resentative in India, will report on the tax situation there while Robert Corkery, MPEA vice-president, will report on his recent Central American and Latin American trip. Other matters on the agenda in- clude the establishment of a Philip- pines film board; limitation of product sales to East European countries; wage problems in Brazil; Mexican hospital contributions; Uraguay pay- ments in support of the national news- reel; and film requests from the Can- adian Pacific line. Stein Sues Majors Morris Stein, operator of the Cor- ona Theate in Queens, N. Y., filed a $3,000,000 anti-tust suit in Federal Court here Monday against the eight major distributors, their subsidiaries, Century Theatres, Inc., Marcus Loew Booking Agency, and the Loew's Theatre & Realty Corp. In his action, Stein charged that the defendants had "conspired to discriminate against the Corona in favor of other theatres in the neighborhood." Stein acquired the theatre in 1956 under a leasing agreement which promised him cer- tain availability of product, the suit stated. Slate Referendum GREENVILLE, S. C, Feb. 12- The City Council here has unanimous- ly approved a special committee rec- ommendation for a city-only referen- dum on Sunday amusements, setting Tuesday, March 5, as the date for the vote. 3 ...SEWS RfllHIDDP Joint 'Louis' Committee Eighty-three industry and society leaders have joined Frank Pace, Jr.'s special March of Dimes committee for the benefit performance here of War- ner Bros.' "The Spirit of St. Louis." The March of Dimes has taken over the entire first mezzanine of the Radio City Music Hall the night of Febru- ary 21 for the special performance which will be followed by a cham- pagne supper-dance at the Rainbow Room. ■ French Festival Friday The Baronet Theatre here will be- gin the national premiere engagement of the "Festival of Great French Films" on Friday. There are 12 pic- tures in the series, and each will run for an indefinite period, the theatre has announced. The first one will be "The Baker's Wife." Brandon Films, Inc., the distributor, plans to release the series nationally early next month. ■ Plan New Mexican Theatres Four new theatres will be con- structed and put into operation this year in Mexico City, two each by the circuits— Operadora de Teatros and Teatros Nacionales. Executives of the circuits have declared the new theatres are "imperative" because of the local steady increase in film attendance. ■ U.K. 'Oklahoma!' Play Dates "Oklahoma!," in CinemaScope will begin its regular run in London on March 11 with extended playing time in the majority of theatres book- ing it, following its 20-week European premiere engagement in the West End. The unusual release pattern is aimed at achieving maximum grosses, according to Walter Branson, RKO vice-president in charge of world-wide distribution. The picture is currently playing at 21 provincial theatres, many of which are adhering to the extended playing time plan, he said. Sweepstakes Set Rolling In Canadian Areas TORONTO, Feb. 12 - The 1957 Academy Award Sweepstakes in Can- ada has rolled into high gear under H. C. D. (Dick) Main, national co- ordinator. Five Oldsmobile automo- biles, one each for British Columbia, the Prairie Provinces, Ontario, Quebec and the Maritimes, will be grand prizes in the Canadian contest. In addition to the 12 categories be- ing listed on the ballots, in conformity to the request by the Academy of Mo- tion Picture Arts and Sciences, a 13th question will be carried on British films. 65 More Theatres To Enter Sweepstakes Craft Pay Off Slightly HE OWNS TEN THOUSAND BEDROOMS"! A SLYFUL EYEFUL! Not since coins were tossed in that fountain has a pic- ture, filmed in the beauty of Rome, had so much bouncy, youth-propelled entertainment. A young hotel tycoon {Dean Martin's first solo starring role) skill- fully plans romances for three gorgeous sisters so that he can marry the fourth. The backgrounds of Rome are exquisite, the foregrounds of the sisters are divine, the songs are whistle-bait and fit the romantic, uproariously funny {and very sly) story to perfection. WAKE UP TO M-G-M's DREAM-BOAT ENTERTAINMENT! M-G-M presents DEAN MARTIN in TEN THOUSAND BEDROOMS Co-Starring ANNA MARIA EVA DEWEY WALTER PAUL ALBERGHETTI ' BARTOK ' MARTIN * SLEZAK ' HENREID with JULES MUNSHIN • MARCEL DALIO written by LASLO VADNAY and ART COHN, WILLIAM LUDWIG and LEONARD SPIGELGASS New song,: -Music by NICHOLAS BRODSZKY • Lyrics by SAMMY CAHN in CINEMASCOPE And METROCOLOR Directed by RICHARD THORPE * Produced by JOE PASTERNAK {Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) © MCMLVI1 Columbia Broadcasting System. Inc. All Rights Reserved. "Gerald not only can count on the youngsters as his fans but adults as ivell." variety "Should start adults elbowing children for space in front of the set." time "For all of those who have been crying that television needs something fresh and new, this is it." billboard "Gerald is the Ed Sullivan of the world of animation." RADIO AND TELEVISION DAILY "The Boing-Boing Shoiu should prove a family delight." THE NEW YORK TIMES "I can recommend it to you without reservation as one of television's greatest pleasures." new york post Gerald McBoing-Boing cannot speak a word. He doesn't have to. The television critics have been speaking- up for his new UPA-produced cartoon program in glowing- phrases. The movie exhibitors have named his film, 'Top money short of the year." And Hollywood has given him an Academy Award. But words cannot describe the delightful effect of Gerald's sound effects. He's got to be seen to be appreciated. As an advertiser who knows how readily family pleasure carries over into family buying, we suggest you see Gerald on Sunday at 5 : 30 pm EST, and let him show you what sound effects The Boing-Boing Show can have on your sales. ® CBS TELEVISION NETWORK 8 Motion Picture Daily Wednesday, February 13, PASSING IN Television Today REVIEW.... It was a mighty week for television drama kicking off with the opulent Producers Showcase production of "Mayerling" Monday night, through Playhouse 90's "The Miracle Worker" Thursday night and concluding with Hallmark's "The Lark" Sunday night. As sometimes happens in the best of all possible worlds, the most effective of the three shows was also the least highly publicized in advance. This was the tremendously moving Play- house 90 story about Annie Sullivan and her celebrated pupil, Helen Keller. Unified Continuity Achieved In the principal roles, Teresa Wright and Patty McCormack hurdled the commercial obstacle course that leads through the 90-minute running time and made it a unified whole. It was a simple story, of pathos, humor and courage, which built steadily to its very effective climax. Burl Ives, Katharine Bard and Akim Tamiroff were fine in supporting roles. Arthur Penn provided the noteworthy script. Julie Harris' widely acclaimed per- formance as Joan of Arc came striking- ly alive in the small screen version of "The Lark," a Broadway semi-hit of last year. Judged strictly as a tele- vision show, this was a physically handsome and thoughtful job, well acted by nearly all the performers in- cluding Boris Karloff, Basil Bathbone, Denholm Elliott and Michael Higgins. Taken as entertainment— even on the fairly lofty level intended— it was, as has been noted elsewhere, a namby- pamby exercise in a lesson George Who's Where Walter Kingsley, sales manager of Ziv TV's national sales force has an- nounced three new appointments. They are: William Flynn, Raymond L. Fuld and Robert M. Lethbridge, all named national sales executives. □ William Kobin has been appointed general assignment producer for CBS News and Public Affairs in Washing- ton, effective immediately, it is an- nounced by Theodore F. Koop, direc- tor of CBS News and Public Affairs in Washington. In his new capacity Kobin will work with the producing staff radio and television, originating in Washington. □ Richard Barnhill has been pro- moted to operations co-ordinator for WBCA-TV, it is announced by Peter Affe, operations manager for WRCA- TV. Barnhill joined WRCA-TV as a floor manager in October 1955. Bernard Shaw taught earlier and much more sharply. Also covering well-known ground was the Anatole Litvak production of "Mayerling," an overwhelming show in scenic grandeur and a very small love-story, narratively speaking. Prince Budolf is, of course, first cousin to the Student Prince, and his Maria is not too far removed from Rosalinda. Be that as it may, their love story could have been really moving, per- haps, if producer-director Litvak had given them a chance to be seen and heard without being constantly inter- rupted by those waltzes. As was sug- gested in two or three intimate scenes, star-crossed love, underscored by a couple of violins, still can be effective. It was fated to die early in this pro- duction, however. Elsewhere the week, like Bert Peel, was only average in stature. Odyssey, Sunday afternoon, presented a rather sober-sided view of "The Medieval Knight" which never once caught any particular feeling of life or even of pageantry. Charles Van Doren was shuffled through Steve Allen's Sunday night show as if he carried typhoid fever. Steve was running short on time and had to make way for a juvenile skit starring himself and Peter Lawford. Van Doren had been billed in advance as "special guest star"— which these days is fair warn- ing of once-over-lightly treatment.— V. C. One Man s TViews By Pinky Herman DAVE A. EPSTEIN, that dynamic Hollywood go-getter, airmails a report that art director Serge Krizrnan has developed the outline for a series of 26 half-hour telefilms based on the amazing predictions of Nostradamus, 16th Century seer, to be titled, "The Voice of Nostra- damus." Now if Krizrnan could take another gander at the old boy's prognostications and give us the winner of the Widener Handicap which takes place at Hialeah Sat., April 23, we can really enjoy the vacation we plan end of this month ... 31 additional TV stations have signed to televise Producer Ben Parker's "The Tracer" series, starring James Chandler, directed by Jack Sledge and nationally syndicated by Minot TV Films. . . . Ginger Rogers has arrived in town from the coast to make a series of P.A.'s in connection with her latest 20th Century-Fox flicker, "Oh Men, Oh Women." She'll also do a guestint on "The Perry NBComo Show" Saturday. . . . Bob McLoughlan former disk jockey at KFWB, accepted an offer to manage station KHON in Honolulu but on a recent visit home received such a flattering offer by Santa Monica radio execs, lie had to sav "K.D.A.Y-es." Now he's one of the most-lis- tened-to spielers in that neck of the woods. . . . The colorful and eye- catching Oldsmobile commershills that you'll see on the "Emmy Awards Program," Saturday, were filmed at the West Coast Sound Studios in Gotham produced by Charles L. Turner for D. P. Brother with Robert V. Pollock, directing. ft # $ Paul Taubman, owner of the popular rendezvous The Penthouse Club and Maestro of TV Programs including "Twenty-One," "Winky Dink & You," tossed a "victory dinner party" in Honor of Yehudi Menuhin last Friday after the violinist's successful benefit per- formance for the Hungarian Relief Society . . . S. J. Perelman, whose stories and articles have been featured for the past 28 years in the New Yorker and who wrote the screen adaptation for Mike Todd's "Around The World In 80 Days," has been CB Signed to write the book for the musical T Version of "Aladdin," which will be telecast in color this season. . . . First client for MGM-TV's newly-ac- tivated film commercial production facilities is War- wick & Legler, who have assigned that company to shoot a series of 10 one-minute commercials plug- ging Knickerbocker Beer. . . . Screen Gems' "Father Knows Best," NBC-starring Robert Young and Jane Wyatt, in the Jan. 1, 1957 Nielsen topped "Arthur Godfrey & His Friends" (CBS) by 5 points, 29.1 to 24.1. . . . Philip Barry's sophisticated comedy "The Animal Kingdom," has been adapted for TV by his son Philip Barry, Jr. and will be seen Sunday on the "Alcoa Hour" TVia NBC co-starring Robert Preston, Meg Mundy and Alan Hale, Jr. The Critics Say. . . j An influential as the manyity, tion-wide syndicated TV coh ists, are the hundreds of M newspaper critics whose viem though they inevitably reflect gional preference — more often « not have national validity. I reporters, asked to vote again year in the annual MOTION TURE DAILY-FAME poll of u sion talent and shows, added i riety of comments on their i of the industry. Among them the following reports from P. sylvania. If the city represented a TV outlet, the name of the tion and is affiliations appea brackets, along with the po, tion of the city or town. Sid Benjamin Scranton T Scranton (W ABM-TV, ABC; W TV, CBS; 125,536): "In all fai to the viewing public, producer;1 sponsors should warn the aud whenever a show being present a repeat of an earlier telecai would save time and resentmer a m It ie •it n :lt: Fred Becker, Times Herald, ristown (38,126): "The trend tc too frequent commercials after grams become established shoul halted before it affects the vie audience. Programs generally an proving to the point that ner4 are offering healthy competitict one another. . . ." Bob Schoenert, Reading I Reading (WHUM-TV, CBS, . 109,320): "They still try to mi many commercials out of a half segment as is possible. They si take a tip from Life Is Worth L Paul Taubman NARTB Will Step 0jf Fight Against Pay-T From THE DAILY Bureau Ul WASHINGTON, Feb. 12.-Th| tional Association of Radio and I J vision Broadcasters voted to e>W its public relations program to st(l its fight against subscription teleip and get other NARTB messages ip to the public better. The action was taken by the as# tion's board of directors. The ■! also. Endorsed a proposal to cli the NARTB's name back to thep tional Association of Broadcast: The board listed half a dozen* poses for the expanded public p tions program. One was to su;B "continued expansion of the fret tern of radio and television ai)|'fl oppose as a matter of public in any proposal which would limit W' dustry's ability to offer a free, cole- titive and selective program." P other purpose listed was to conf* the public that broadcasters run ® industry "respectably," as evidep by the codes of good standards. esday, February 13, 1957 Motion Picture Daily EW: i l at Apache Wells Jic — Naturama } Cooper, who's admirably de- bated in past efforts that he's vcomer of whom much should Ijird in the years ahead, tops the t f this Naturama attraction, pro- I and directed by Joe Kane. Anna ij Alberghetti, singer-turned-ac- iijis his co-star. Between the two ■ sufficient entertainment appeal Both the western devotee and , I >st-teenage audience for which ; Republic presentation has ob vi- lli been geared. mi an absence young cowboy ir returns to the range to learn Ijuthless rancher — and one-time tl rustler — Jim Davis is not only 1 gain possession of ranch owned R oper's dad, Harry Shannon, but |o very much interested in Hr's intended, the aforementioned jgUberghetti. ■'is and Cooper eventually square Mr a gun fight, the upshot of jo finds Cooper admitting he's the [rawing "Durango Kid," a title 5 j;lcomed by the rangeland scum. ■ is killed, and at the windup it kj like a happy future for Miss ija^hetti and Cooper. i screenplay by Bob Williams is Rir indeed; but who's to ques- jhe framework when a young- lb hero and heroine are in there jig all the time? wning time, 70 minutes. General ■fee classification. Release, in my- A.M.W. Rogers, RKO Sign 21 Deals As 'Delinquents' {[Continued from page 1) s|:nt in charge of distribution, slimltiple dating program for the a( Rhoden Jr. production is the ^extensive ever set by UA in ( Continued not included in the distribution deal set last month by RKO Radio and Uni- versal Pictures. O'Shea said further that the negotiations for the deal were completed by Edward L. Walton, RKO vice-president, and Rogers. Wal- ter Branson, vice-president in charge of world-wide sales; Nat Levy and Herb Greenblatt, RKO sales execu- tives, will supervise the operation. Promotion of the pictures also will be supervised by RKO department heads. Al Stern, publicity; Dave Cantor, ex- ploitation, and Ben Grimm, advertis- ing. Neither RKO nor Rogers would dis- close the actual number of pictures in- volved in the distribution agreement, alough it is reported to be 15 to 20. The pictures involved were produced after 1948. In All Exchange Areas The 21 independent distributors will cover all 32 of the exchange areas, RKO said. In addition to the man- agers of the releasing organizations, 94 salesmen will be involved in the selling of the product and many of the franchise holders have already added former RKO employees to their staffs to handle the product. The distribution plan is expected to give "new life" to the films, RKO said, by providing a greater sell-off time than could have been anticipated through the normal distribution chan- nels of RKO's former set-up. The new system is more logical, and is expected to be more productive for films which have already played top circuit houses, the company said. The independent releasing organiza- tions which will handle the RKO prod- uct in the U. S. are: Albany and Buffalo: George Wald- man, George J. Waldman Enterprises from page 1) Buffalo, Atlanta and Jacksonville; Charles Simpson and William Rich- ardson, Capitol Releasing Corp., At- lanta. Boston and New Haven: Jo- seph E. Levine, Embassy Pictures Corp., Boston. Charlotte: Robert F. Pinson, American-Astor Distributing Corp., Charlotte. Chicago: Max Roth and Charles Lindaw, Linro, Inc., Chicago. Cincinnati and Indianapo- lis: Selma Blachsloger, Jay Goldberg and Helen Bohn, Realart Pictures of Cincinnati. Dallas and Oklahoma City: Fred A. Meyers, Tower Pictures Co., Dallas. Denver and Salt Lake City: Hal C. Fuller, Dimension Pictures, Salt Lake City. Des Moines and Omaha: William Feld, Realart Pic- tures of Iowa and Nebraska. Four Coast Cities Covered In Detroit area: Jack Zide, Allied Film Exchange, Detroit. Kansas City: Robert Herrell, United Film Ex- change, Kansas City. Los Angeles, San Francisco, Seattle and Portland: Newton P. Jacobs, Favorite Films of California, Los Angeles. Milwaukee: W. Benjamin, Screen Guild Produc- tions of Wisconsin, Milwaukee. Min- neapolis: Donald Swartz, Independent Film Distributors, Minneapolis. New Orleans: Milton Dureau, Masterpiece Pictures, New Orleans. New York: Sherman S. Krellberg and Richard Perry, Principal Film Exchange, New York. Philadelphia and Washington: Jack Harris, Screen Guild Produc- tions of Philadelphia, Philadelphia. Pittsburgh: Milton Brauman and Bert Stearn, Pittsburgh. St. Louis: George Phillips and Herman Gorelick, Real- art Pictures of St. Louis. Cleveland: Irwin Polland, Imperial Pictures of Cleveland. Memphis: Fred A. Mey- ers, Colonial Pictures of Tennessee, Memphis. s«:erritories. It will begin Febru- I) and carry through the first ■in March. is Burstyn Rights M R. Miske has purchased all ■ to the Joseph Burstyn proper- ■)m his estate, it was announced ■lay. Miss Miske, who has been iterating head of Joseph Burstyn, h nee the latters' death three years ■as taken over some 20 proper- ij fee to WB IxYWOOD, Feb. 12 - Carl ■:, formerly head of story pro- Si i files for Warner Bros., has ■iamed assistant to Jack Emanuel, diditor of Warner Bros. Televi- ■.. . . a nvision. •\Atlanta Changes Vf.ANTA, Ga., Feb. 12.- distributors in consideration of other drive-in theatres refusing negotiate for other pictures. In < words, the distributors charged their counter suit that there yi» conspiracy by the drive-in theatn divide the product of various panies among the drive-in thgi whereby each refused to negotiat bid for a picture which "belon to another theatre. Examinations Scheduled Judge Murphy ruled that the tributors would be permitted tc their defense and counter claim! cusino; the drive-in theatres of il conduct from which the distrib suffered damages under the anti- laws. Judge Murphy also perd Nizer to conduct examinations b: trial of the plaintiff's executives in the next three weeks. WB Officials (Continued from page 1) tract effective September, 1956, call- ing for $1,500 per week plus $15,000 for the first year, $20,000, second, and $25,000 in the third year for entertainment and other expenses. Friedman, vice-president, and Per- kins, vice-president and general coun- sel, received new three year con- tracts calling for $1,250 per week. Trilling's contract was extended for one year at $2,000 per week. The SEC report also disclosed that former Warner vice-president Sam Schneider will receive $1,000 per week until April, 1963, under his agreement with the company. Schnei- der also relinquished an option on 20,000 shares. Memphis Board Pkr To Keep Censor Unit \ 10 k 31 is Special to THE DAILY MEMPHIS, Feb. 11 - The Commission plans to keep the controversial censor board, Mayoi mund Orgill said today. This c despite the recommendation o Orgill-appointed committee last that the board be abolished. The committee headed by Johr person and including Dr. Dt Henning, Dr. Peyton Rhodes, Jol Osoinach and Dr. M. W. Lat' Jr., recommended unanimously the board be abolished. Orgill said today: "While haven't gone into the matte: thoroughly as we should, I feel all of the commissioners think should be a board of censors, while I think the three ladies have been carrying on have dc satisfactory job, it probably wou. advisable to add two more men so they can share the work ai won't be so burdensome on ji few." The three women on the 1 now are Mrs. B. F. Edwards, chairman; Mrs. Walter Gray and St. Elmo Newton, Sr. The city provides for a total of five men But there have been two vaca for months— since the resignation Avery Blakeney and the late Ij T. Binford. Ii MOTION PICTURE DAILY »I| 81, NO. 31 =} NEW YORK, U.S.A., THURSDAY, FERRUARY 14, 1957 TEN CENTS iger Anniversary htline ABC r*owth and few Plans dn ABC-TV in Second m in Time Sponsored (Picture on Page 5 ) 3ij amazing growth of the Amer- Ellroadcasting Co., with special Miis on ABC Television, was lately detailed here yesterday ft g at a press-industry "break- ■minar" at the Waldorf-Astoria c ■ tlighting the presentation, made Ibnard Goldenson, president of a an Broadcasting - Paramount Hjs, and members of his top ex- I staff, and which marked the «! (Continued on page 5) lucers Wiff Stiff ^Magnetic: Doacy ■ production division of the mo- isture industry will continue to ■ghetic sound for recording and I, but "economics" will deter- §'lhe extent of its utilization by fution and exhibition. This is the ,11 of William Doacy, vice-presi- l| Reeves Soundcraft Corp. my said yesterday he believes I (Continued on page 4) lb Made Consultant I usiness-Building A. Doob, veteran advertis- 1 publicity man, has been en- 3y COMPO as a consultant on r-all business-building program :.ng organized, it was announced iy by Robert W. Coyne, P special counsel. ), who retired last year after (Continued on page 4) \i\emsion Today pt Barry Optimistic on New MGM - ABC-TV Deal Charles C. "Bud" Barry, Loew's vice-president in charge of television, said here yesterday that he hopes the new agreement between MGM and ARC-TV, calling for MGM to pro- duce a series of hour-long mystery films for ARC-TV, will be the begin- ning of "a close and profitable as- sociation." The series, now in pilot prepara- tion at the Culver City studios, will be based on both old and new MGM mystery properties, as well as original scripts, he said. The series should be ready for its TV debut by next Octo- ber or January. UA District Managers To Meet Here Today United Artists' district managers in the U. S. and Canadian territories will begin a three - day sales convention here today to work out details of a domestic distribution pro- gram in the company's drive f o r a 1957 world gross of $70,000,000 or more. Meetings will be held al- ternately in the home office and the Park Shera- ton Hotel with William J. Heineman, vice-president in charge (Continued on page 4) June Release Slated For 1st Am-Par Film From THE DAILY Bureau HOLLYWOOD, Feb. 13-"The Be- ginning of the End," first film of Am- Par Pictures Corp., production sub- sidiary of American Broadcasting- Paramount Theatres, Inc., has been scheduled to have its world premiere in the Chicago-Illinois-Indiana ter- ritories in June, according to Irving H. Levin, Am-Par president. The company has set a starting date of late March for its second pic- ture, "Young Mother," produced by Edmond Chevie at Republic Studios. W. J. Heineman Dairy Queen Aids 'Sweeps9 The National Dairy Queen Develop- ment Co. has advised its 3,000 state and district operators and local Dairy Queen store owners that it strongly favors their cooperation in the Acade- my Award Sweepstakes contest. Paul D. Graning, executive vice-president, in a letter to COMPO said, "we have asked them to give you every as- sistance in securing prizes for their local theatres who run the contest, wherever possible." The Independent Theatre Owners Association of New York has informed COMPO that it has endorsed the Sweepstakes plan, and appointed ( Continued on page 4 ) '57 Brotherhood Drive To Begin on Sunday The amusement industry will launch its observance of Brotherhood Week on Sunday, seeking to raise $250,000. The inter-faith drive, sponsored by the National Conference of Christians and Jews, will climax more than two months of preparation under the lead- ership of William J. Heineman and Spyros S. Skouras, Jr., national co- chairmen, of this year's campaign. Much of the Brotherhood Week ac- (Continued on page 4) AA Sales Meeting Set In Hollywood Tuesday From THE DAILY Bureau HOLLYWOOD, Feb. 13.-Allied Artists will hold a four-day sales meet- ing of the company's domestic divi- sion sales man- agers at the studio here Feb. 19-22, Morey R. Goldstein, vice- president and general sales manager a n - nounced today. G o 1 d s t ein, who will preside at the meet- ings, said ses- s i o n s will include distri- bution and pro- motional plans for forthcoming A A (Continued on page 4) Morey Goldstein 'End Strife' Industry Hope Lies in Unity Says Gordon Calls Again for Meeting On Arbitration Formula By LESTER DINOFF (Picture on Page 6) The basic need of the motion pic- ture industry is the immediate ces- sation of "internecine strife" so that all may be united in solving such problems as high production costs, increasing patronage at theatres, tal- ent shortages, etc., according to Julius M. Gordon, president of Allied States Association. Speaking at a trade press confer- ence here yesterday, the national Al- lied leader reiterated his "willingness to work for mutual betterment of the (Continued on page 6) Universal-RKO Deal Is Scored by Walsh Special to THE DAILY PHILADELPHIA, Feb. 13.-Rich- ard Walsh, international president of the IATSE; whose national executive board is meeting at the Bellevue Stratford Hotel here this week, has expressed criticism,; of the way the RKO Radio Pictures-Universal distri- bution consolidation was handled. Walsh said that the IATSE has taken (Continued on page 4) British Film Quotas To Remain the Same From THE DAILY Bureau LONDON, Feb. 13 (By Cable)- There will be no change in the British Board of Trades quota on theatre ex- hibition in Great Britain during the year beginning Oct. 1, according to BOT president Sir David Eccles. The current regulations specify that 30 per cent of the first features shown in theatres must be produced in Britain with 25 per cent being the regulation for the supporting program product. 2 Motion Picture Daily Thursday, February 14 PERSONAL MENTION GORDON LIGHTSTONE, Para- mount general manager in Can- ada, returned to Toronto yesterday from New York. Charles Simonelli, Universal Pic- tures Eastern advertising-publicity manager, is in Marietta, O., from New York. Emery Austin, M-G-M exploita- tion head, returned to New York yesterday from Chicago. • Jack M. Warner, executive of Warner Brothers television division, has left the Coast for Chicago, De- troit and New York. Mel Brown, of the Peachtree Art Theatre, Atlanta, has returned there from Charlotte. William Schulte, Michigan thea- tre operator, has left Detroit with Mrs. Schulte for Fort Lauderdale, Fla. Mrs. Sn> Rechetnik, wife of the Warner Brothers home office publicity department executive, gave birth to a boy here this week at Doctors Hos- pital. Kenneth Winckles, assistant man- aging director of J. Arthur Rank Or- ganisation, Ltd., returned to London yesterday from New York via B.O A.C. • Fred Miers of Tower Pictures Co., and Robert Hartgrove of Exhibitor Pictures, both of Dallas, returned to Texas from New York yesterday by way of Memphis. Sherman S. Krellberg, New York distributor, is vacationing in Florida until April. Carmen Bunch, Navy booker of Charleston, S. C, was in Atlanta on Government business. E. R. Holtz, former Detroit thea- tre owner, is a New York visitor. • Milton Krims, writer-producer, has returned to Hollywood from Europe. • William E. Blowitz, president of Blowitz-Maskel & Associates, publi- cists, has arrived in New York from Hollywood. R. T. Mullins, former manager of the Capital Theatre, Plant City, Fla., has been named secretary of that com- munity's Chamber of Commerce. IMPDA Seeks to Hire Introduce N. Y. Bill Executive Secretary To Curb 'Delinquents' The Independent Motion Picture Distributors Assn. has voted to increase the annual dues of its membership and to make special assessments in order to acquire the services of a paid ex- ecutive secretary and to expand its activities in general. The action was taken at a meeting here Monday night. Effective as of January 1, 1957, the new dues are on a sliding scale system depending on the volume of business done by the individual members who distribute foreign films in this country. The organization hopes to raise be- tween $15,000 and $20,000 this year. In another action the group au- thorized Arthur Mayer, president, to prepare a letter to the Academy of Motion Picture Arts and Sciences, cit- ing the IMPDA's objections to the present system of nominating for the award of "best foreign film of the year." The IMPDA feels that films should have had theatre openings in this country in order to qualify for an Academy Award. It will be pointed out that four of the pictures nom- inated this year have not yet been shown to the public. Sees 'Better Year' for Mexican-made Films Special to THE DAILY MEXICO CITY, Feb. 13-A bet- ter export year for Mexican pictures is foreseen by Alfonso Pulido Islas, man- ager of Cinex, the semi-official distrib- utor of this country's films outside Mexico. Islas is just back from a visit to Hollywood. He predicts more sales for Mexican pictures during 1957 in the U.S. and Europe. He also reported the sale abroad of 32 Mexican films during the past 12 months. Babb Hearing Friday A hearing will be held in New York County Supreme Court tomor- row on a motion to make permanent the injunction granted film dis- tributor Kroger Babb, restraining the New York City license commissioner from suspending licenses of the Cen- tral Theatre in Manhattan and Fa- bian's Strand Theatre in Brooklyn. Licenses of the theatres, which have been showing Babb's picture, "Mom and Dad" were ordered sus- pended on Monday on the grounds that a lecturer took part in each per- formance whose appearance did not come under the theatres' "motion pic- ture theatre common show" licenses. FPCC Dividend OTTAWA, Feb. 13-Famous Play- ers Canadian Corp., Ltd. has declared a dividend on common stock for the quarter ending March 31 of 37/2 cents, payable March 13 to share- holders of record Feb. 21. Special to THE DAILY ALBANY, Feb. 13 - Senator Wil- liam T. Conklin and Assemblyman Frank McMullen, Brooklyn Republi- cans, have introduced a bill in the legislature which would hold opera- tors, managers, employees, or others "exercising control" of legitimate theatres, motion picture houses, dance halls, bowling alleys, candy stores, etc., responsible under certain con- ditions, for permitting children to congregate or loiter, on the premises. The measure, which adds a new section to the Penal law, provides that where any child under 16 not accompanied by his parents, guardian or authorized adult, is permitted to congregate, loiter, or remain "so as to contribute to juvenile delin- quency," as defined therein, the man- ager, etc., shall be guilty of a mis- demeanor. The bill would take effect July 1. Documentaries Named For Academy Voting From THE DAILY Bureau HOLLYWOOD, Feb. 13. - The Academy of Motion Picture Arts and Sciences has announced the following nominations for documentary awards in feature and short subjects divisions. The features are "Naked Eye," Camera Eye Pictures, Inc.; "Silent World," Filmad-F. S. J. Y. C. (French); "Where Mountains Float," Danish Government Film Committee. The short subjects are "The City Decides," Charles Guggenheim & Associates; "Dark Wave," 20th-Fox; "The House Without a Name," Uni- versal-International; "Man in Space," Walt Disney; "The True Story of the Civil War," Camera Eye Pictures, Inc. The features will be screened for Academy members Feb. 20 and short subjects on the 21st, with the winners to be announced March 27. 2nd 'Wings' Screening CHICAGO, Feb. 13 - Maureen O'Hara, star of M-G-M's "The Wings of Eagles," and Admiral John David Price met with representatives of the press from eight midwestern cities and Navy V.I.P.'s here where they ap- peared in person at the Glenview Naval Air Station for a special screen- ing of the picture. The local activi- ties are the second in a series of four Naval base screenings. Deny Poe Motion Screenwriter James Poe was denied in Federal Court here yesterday a pre- liminary injunction against Michael Todd and company to enjoin the ex- hibition of "Around the World in 80 Days" unless he received screen credit and $250,000 in damages. KIUMU Fight Md. Wage Bill A bill has been introduced Maryland State Legislature at polis asking a $1 minimum wag for all employees, which wouJ elude ushers, cashiers and othe theatre staffs. The Allied Motioi ture Theatre Owners of Mai have instructed their represen at Annapolis to ask for an exen for the theatre industry. Jac Whittle is chairman of the leg committee for the Allied group ■ Twin Foreign Premiere A double bill composed o: Italian-made film "The LosW nent" and the prize-winning Fl film "The Red Balloon" will h: simultaneous premiere at the Vi and Fine Arts Theatres here on: day, March 11. ■ New Filmack Catalog The Filmack Trailer Co., Ch: is distributing a new 1957 prori catalog to all drive-ins, which Mack, president, describes as ( ing the field of drive-in merchant and exploitation from openin closing. Included in the ideai signed to stimulate business are son-opening welcome trailers, Ik fireworks displays, institutional 1 ups, giveaways, refreshment pi tions, anniversary suggestions, gestions to young parents, and intermission clock trailer. Hudson To Appear Her A two-day celebration for the York premiere of Universal-Int tional's "Battle Hymn" will in lobby appearances by star Rock son. The film opens Friday a! Capitol Theatre. Showpface of the Ea FOR YOUR GREENING • Three Channel interlock projectio • 16, If?/? & 35 mm tape interloc • 16 mm interlock projection CUTTING & STORAGE ROOM MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E.j Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Wl Editor, Telephone HOllywood 7-2145; Washington, T. A. Otten, National Press Club, Washington, D. C; London Bureau,_ 4, Bear St., Leicester Square, W. 2, Hope William nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as seccond class matter Sept. 21, 193S, at the Post Office at New York, N. Y., under the March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Motion Picture Daily Thursday, February 14, :{W REVIEW: Smiley London Films — 20th-Fox This well-meant idyll of childhood produced in its entirety in Australia has handsome Technicolor and Cine- maScope effects, some fine actors in- cluding the highly-respected Sir Ralph Richardson, some intriguing photographic explorations of the Aus- tralian countryside — and that is about all. For producer - director Anthony Kimmins has kept his pace at a fu- nereal crawl, and Colin Petersen, a nine-year-old child actor, is overly coy and precocious. The story, a screenplay by Kimmins and Moore Raymond, has to do with the pere- grinations of this child about his im- mediate neighborhood. Half-way through, a new plot is dragged in, having to do with Master Petersen's being made the innocent dupe of a pub-keeper, John McCallum, who sells opium to the more backward natives. The boy unknowingly runs the drug for McCallum, and when the former finds out he runs off to the woods to brood. His mother is long-suffering be- cause his father drinks, and while this has the makings of a poignant filmic situation, it is not developed suffi- ciently to enlist emotional interest. Sir Ralph is present for no good reason in a minor part of the local clergyman. The film, an Anthony Kimmins pro- duction, was presented by Alexander Korda for London films, 20th Cen- tury-Fox is the distributor here. Running time, 91 minutes. General classification. For February release. LAWRENCE J. QUIRK Dairy Queen Aids 'Sweeps9 U. A. Conclaig Correction Myron Mills, vice-president of Screencraft Pictures, Inc., was identi- fied as being affiliated with another company through an inadvertent er- ror in a news item in yesterday's Motion Picture Daily, FLY B OM ARISTOCRAT OF THE AIR Mred New York • Lonim BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave., New York 17. N. Y.. tel. MU 7-8900 ( Continued Edith Marshall as chairman of a com- mittee to coordinate and direct the promotion among its members. Additional entries also have been received from the United Detroit The- atres Corp., with 16 theatres, and from individual theatres in Bridge- port, Conn.; Middleton, N. Y.; Salis- bury, N. C, and Maryville, Ohio. A meeting of Cincinnati exhibitors has been called for tomorrow to set up a promotion campaign in that city. Efforts are being made to obtain the cooperation of the "Cincinnati Times- Star," and to line up a list of prize donors for the contest. Meanwhile it was also reported yes- terday by COMPO that trailers and advertising kits for the promotion of the Sweepstakes by participating the- atres have been distributed to its ex- changes by National Screen Service. The advertising kits, it was said, are completely cartoned and ready for from page 1) shipment to exhibitors. Each carton contains one 40 x 60 rollboard dis- play, one five-foot die cut standee with a self supporting easel, one hori- zontal 41 x 27 one-sheet for wall or table display purposes, one knocked- down ballot box or entry blank con- tainer, one composite mat and one glossy proof of the official entry blank which may be filled in locally with the names of nominees prior to the availability of the official entry blank. In addition to the composite mat which is part of the advertising kit, each branch manager also has been sent a shipments of mats styled 301 and 302 which will be available at regular prevailing mat prices for such sizes. Additional individual items in the kit will be avaliable at National Screen branch offces, but exhibitors have been advised to send their orders as soon as possible to as- sure early delivery. Brotherhood A. A. Meeting ( Continued from page 1 ) tivity will be centered in approximate- ly 15,000 motion picture theatres across the country, where exhibitors will recruit members and solicit con- tributions to carry on the Brother- hood program through the coming year. Governors of more than 40 states and thousands of mayors will issue proclamations calling for support of the Brotherhood effort. In many com- munities, plans have been made to hold the inaugural ceremonies in mo- tion picture theatres, with civic leaders participating. Theatre promotion will include presentation of a special newsreel fea- turing Ed Sullivan, lobby and marquee displays and recruiting booths manned by managers and staff members. Davis to N. Y. for Meet with Hargreaves From THE DAILY Bureau LONDON, Feb. 13 (By Cable ).- Conferences on the operation of Rank Film Distributors of America will be held in New York between Kenneth Hargreaves, president, and John Da- vis, managing director of J. Arthur Rank Organisation, who left here yes- terday for America for a two-week business visit. Davis, while in the United States, will also meet with officials of Bell & Howell in Chicago. He is accompa- nied by Harry Norris, another Rank executive. After his conferences with Har- greaves, Davis will go to Mexico for a meeting with Colam McArthur, Rank's head in South America. He is expected to return to London on March 1. Hargreaves is expected to return here in mid-March for a final consultation on his operation's launch- ing in the U.S. (Continued from page 1) product scheduled for release between March and November. Emphasis will be on "Love in the Afternoon," "Hunchback of Notre Dame," "Jean- nie" and "Dragoon Wells Massacre." In addition, plans will be formulated for launching the company's combina- tion science-fiction package, "Attack of the Crab Monsters" and "Not of This Earth." Home office and studio executives attending will include Steve Broidy, president; George Burrows, executive vice-president; Harold Mirisch, vice- president; Edward Morey, vice-presi- dent; G. Ralph Branton, vice-presi- dent; John Flinn, director of advertis- ing and publicity, and Martin S. Davis, Eastern director of advertising and publicity. Division managers are Arthur Greenblatt, home office sales execu- tive; L. E. Goldhammer, eastern man- ager; Nat Nathanson, Midwestern manager; Harold Wirthwein, western manager and James Prichard, southern manager. Universal-RKO Deal (Continued from page 1) no action on the distributor consolida- tion and indicated he did not expect the matter to be brought up at the meeting here. He reported that the application of the Collosseum of Motion Picture Salesmen for membership in the IATSE is on the agenda of the meet- ing and would be determined by Fri~ day. The IA board meeting closes on Saturday. Roxy Books 'Oh, Men' Twentieth Century-Fox's Cinema- Scope comedy, "Oh, Men! Oh, Women!" is scheduled to open at the Roxy Theatre here on Thursday, February 21. (Continued from page 1) of distribution, and James R. \M general sales manager, presiding. . J President Arthur B. Krim and ] chairman Robert S. Benjamin wi liver welcoming addresses at to' session. Heineman and vice-pres Max E. Youngstein will speak tl field sales executives at an aftei meeting at the Park Sheraton. Home office executives and d< ment heads taking part in the coi tion inaugural include Milton E. en, eastern and southern di\: manager; Al Fitter, western di\ manager; L. J. (Jack) Schlaifei sistant to Velde; Roger H. Lewis tional director of advertising, pub and exploitation; Alfred H. Tan assistant national director; Morfr thanson, publicity manager, an<; seph Gould, advertising manager Producers Will Use (Continued from page 1) that while many of the companie going in for dual purpose magneti tical sound prints, this "print wi] take over completely even thoug use has ben highly recommended First-run theatres will be the gest users of magnetic prints, Reeves Soundcraft executive said feels that as more and more prints are put into circulation, qi in sound will be affected, especial the second, third and sub-runs, pointed out that in stripping the print, a portion of one magnetic is eliminated to allow room for optical sound track and after r bookings, the quality of the recor on the track is affected. Doacy said that magnetic soun< cording has become an important tor in industrial and military or tions. He said that his organizj is turning out 16mm projector-rec ers for these fields. Doob Made Consultai •iS Tt i*rJ 11 at si' m J! 1 1 C it 1 (Continued from page 1) having served for many years as vertising and publicity head Loew's Theatres and later as an e* tive in the M-G-M publicity and vertising department, will assume new duties at once. He will make headquarters in the COMPO offici the Paramount Building. Calera Thea. Closed CALERA, Ala., Feb. 13-J. E. by, for many years owner of the lera Theatre here, has closed it. II WON'T TAKE A FULL PAGE AD TO TELL YOU [ffltMACW I OWES »OU «. fAi"SA,tef 630 Ninth Ava. NEW YORK, 1317 S. Wabojh CHICAGO, lay, February 14, 1957 Motion Picture Daily 5 [3€ Growth (Continued from page 1) anniversary of the AB-PT mer- 'ere the following: i Television has moved up into 1 place in common, fully spon- evening time periods; iew ABC "D" rate for daytime JC Television has been set; 1 Television's program schedule )e strengthened, with at least ;w program properties offered 57-58 (not the least of which is 1st concluded "partnership deal" MGM for the production of a of hour-long mystery films I on MGM properties); 1 Television has made substan- 'nprovements in clearances and 'forward to the 1957-58 season a number of new affiliates; C plans to expand its facilities 'coast to coast; and C Radio has special research ed at television advertisers no- why network radio is an y complementary medium. Top Executives Heard !st at the seminar, Goldenson in- ;ed Oliver Treyz, vice-president arge of the TV network, who the bulk of the presentation. Idition, James T. Aubrey, vice- lent in charge of programming talent for ABC-TV, and Don ;n, vice-president in charge of adio network, covered their re- ve areas. ABC executives pointed with to the latest Nielson National t for January, 1957, which shows ^BC-TV has gone ahead of NBC 'e number of half-hour evening is where it is the top-rated net- ABC-TV ranks first in 10 pe- NBC in nine. Treyz Points to Nielsen ;yz said that the latest published en cost-per-thousand data shows he average fully sponsored even- irogram on ABC costs its adver- $3.55 per thousand homes per lercial minute. Last year, the figure was $4.49 for the same d, marking a reduction of more 20 per cent. Treyz predicted the continued improvement in am popularity and coverage d bring further "substantial Television Today M.P. DAILY picture OLIVER TREYZ M.P. DAILY pfcture LEONARD GOLDENSON gains to ABC advertisers next sea- son." Aubrey, reporting on TV program- ming, said that ABC "has launched its drive to sign star performers to exclusive network contracts with the acquisition of four major personalities: Frank Sinatra, Mike Wallace, Pat Boone and Guy Mitchell, each to star in their own TV shows. "Significantly, three of these pro- grams were sold to advertisers within a few days after the acquisition, pro- viding unique evidence of adver- tisers' strong faith in ABC-TV's forth- coming programming line-up." The new mystery film series, to be produced in partnership with MGM, will be made at the latter's Culver City studios, it was said. New Programs Listed Other new programs which will be available for sponsorship. Aubrey re- ported, are "Zorro," a new half-hour weekly live action series, produced by Walt Disney, making its debut in October; two new alternate week, one-hour film series produced by Warner Brothers, "Trouble Smith" and "The Texan"; "Amazon Trader," a Warner Brothers half-hour film ad- venture series; "The Californians," adventure series to be produced by Louis F. Edelman; "Tin Pan Sally," also produced by Edelman; a docu- mentary series based on the New York Police Department, as well as "Fame and Fortune," "Publicity Girl," "Glamor Girl," and "Snowfire." The increasingly popular concep- tion of network radio as a comple- mentary medium for the television advertiser was pointed out by Durgin. Radio, he said, "today adds important audience in terms of TV homes not otherwise reached by the basic TV properties and adds important fre- quency and multiple home visits to those homes reached by television." He illustrated how 20,000,000 homes reached by a top TV comedy- quiz program can be re-reached by the ABC Radio Weekend News, which adds 38 per cent additional homes not reached by the TV pro- gram at an added cost of 15 per cent. 'James' Debut Big ST. LOUIS, Feb. 13.-"The True Story of Jesse James" grossed an "im- pressive" $2,912 in its debut yester- day at the Fox Theatre here, according to the theatre management. The CinemaScope adventure drama is a 20th Century-Fox release. CBS Estimated Sales $16,283,000 for Year Consolidated profits of Columbia Broadcasting System, Inc. for the fis- cal year ended December 29, 1956 are estimated at $16,283,000, or 21.5 per cent over the $13,397,000 earned during 1955, according to an an- nouncement yesterday by William S, Paley, chairman. Per share earnings for 1956 were $2.17, as compared with $1.83 per share earned in the prior year. During July, 1956, the company discontinued its radio and television receiver manufacturing divison, CBS-Columbia which had been unprofitable in recent years. The 1956 figures are after pro- viding for all expenses and losses re- lated to the discontinuance of this division, including losses on disposal of plant facilities. Such special provi- sions approximated 41 cents per share after applicable tax credits. Sales Rise 12 Per cent Sales for the year approximated $354,000,000, or 12 per cent higher than 1955 sales of $316,573,000. At the meeting the board of direc- tors declared a cash dividend of 25 cents per share on its Class A and Class B stock, payable March 8, 1957, to stockholders of record at the close of business on February 21, 1957. WCBS Billings Vp WCBS-TV's spot television billings increased by 12.6 per cent in January 1957 over the same month last year, it was announced by Frank Shakes- peare, Jr., the station's general sales manager. He attributed the sharp in- crease to several factors, including the success of both "The Early Show" and "The Late Show" which have been playing new-to-television films from M-G-M, Warner Brothers and Columbia. Edwin Hill Dies ST. PETERSBURG, Feb. 13-Ed- win C. Hill, radio news commentator, died in St. Anthony's Hospital here yesterday. He was 72 years old. A radio broadcaster and syndicate fea- ture writer since 1931, he earlier had been a reporter and later a feature writer for the old New York Sun. He also had been a director of the Fox Movietone Newsreel and a sce- nario editor for the Fox Film Corp. 'Money9 To Return Goodson-Todman's "Two for the Money" will return to CBS-TV's eve- ning lineup March 23, and will occupy the Saturday night, 10:30-11 P.M. slot thereafter, according to officials of the G-T production firm here. Starring Sam Levenson, the comedy quiz show will originate live from New York. No sponsor for the series was announced. NTA Affiliate Set in Canada National Telefilm Associates, Inc., in embarking on an international ex- pansion program, has formed NTA Telefilms (Canada) Ltd., in partner- ship with a Canadian group who will operate it under a long-term fran- chise agreement to distribute feature films and syndicated series to Domin- ion television stations. The three Canadian principals who have a 50 per cent interest in NTA Telefilms (Canada) Ltd., are David Griesdorf, N. A. Taylor and H. S. Mandell. Griesdorf, who heads the group, is formerly a director and general man- ager of J. Arthur Rank's Odeon Thea- tre Circuit. He left the circuit over a year ago to become a partner and executive vice-president of Interna- tional Film Distributors, Ltd., and Al- lied Artists Pictures of Canada, Ltd. He will head the management of NTA of Canada as president and general manager. Taylor Vice-President Taylor, who is president of Twinex Century Theatres of Canada, and president of International Film Dis- tributors and Allied Artists Pictures of Canada, will become vice-president of the NTA Canadian company. Man- dell, who is secretary-treasurer of these same enterprises, will assume the same post with NTA Telefilms. The company will distribute in 1957 some 78 20th Century-Fox fea- tures which National Telefilm Asso- ciates is releasing to television in the U.S. All future product of NTA will be distributed by the Canadian com- pany under the agreement. In addi- tion to the TV distribution of feature and syndicated film, the Canadian company will also distribute various properties currently controlled by Griesdorf, Taylor and Mandell. ABC Negotiates for 52 RKO Pictures Negotiations are currently taking place between the American Broad- casting Co. and RKO Teleradio for the leasing of 52 RKO Radio features for exhibition on the television network's Famous Film Festival next fall. According to an official of RKO Teleradio, ABC-TV seeks to acquire the package for an estimated $2,000,- 000 to compete with rival network shows in the 7:30 to 10 P.M. weekend time slots. Discussions concerning the leasing have been going on for some time, the RKO official said. He indicated that ABC-TV, if they acquired the pack- age, would not have to pay union residual payments as a large num- ber of the 52 films, made before and after 1948, were produced abroad. Motion Picture Daily Thursday, February 14,1 !gj National Pre -Selling tt'Hp HE Little Hut," starring Ava Gardner and Stewart Granger, will get a substantial plug in the March 24 issue of "Pictorial Review." Jacques Kapralik's carica- ture of the stars in this new M-G-M film will be reproduced in full color on the front cover of the issue. An- interest-compelling ad on Col- umbia's "Full of Life," starring Judy Holliday, appears in the February 11 issue of "Life." A feature story on Judy and her Broadway stage show appears in the same issue. "Full of Life" opened in New York yesterday. • Fran Bennett, who appeared as Judy Benedict in George Stevens' "Giant" for Warner Bros., is the cover subject of the March issue of "Cos- mopolitan" magazine. This is accom- panied by a story describing her role in the film. • Allied Artists' "Love in the After- noon" will receive considerable atten- tion in tb.3 February 17 issue of "Parade." The color cover will have a photo of the three stars, Gary Cooper, Audrey Hepburn and Mau- rice Chevalier. The same issue will have a cover story titled "Maurice Chevalier— Come-back at 68." • "The Wings of Eagles" is adver- tised on the table of contents page of "Look's" February 19 issue. • "Hollywood Mud Slinging" is the title of a pictorial story photographed on location of "Gun For a Town," which appeared in the February 10 issue of "This Week." Photo used shows Buddy Baer and his male co- star giving starlet Sandra Giles and themselves a mud bath. "A good time was had by all" reports the writer, Louis Berg;. o • Elia Kazan's production of "A Face in the Crowd" for Warner Bros, re- ceives considerable assistance in the February issue of "Seventeen," with pictures and story on Andy Griffith, who is starred in the picture, and Anthony Franciosa, who is featured. Both players make their screen debuts in the production. The editor of the "People Are Talking" department in the February issue of "Vogue" says "Judy Holliday is funnier than ever in Columbia's 'Full of Life.' " Larry Quirk of the MOTION PIC- TURE HERALD staff has written an interesting profile of Cliff Robertson, star of "The Girl Most Likely" for the March issue of "Movieland." WALTER HAAS M.P. DAILY picture Wilbur Snaper (left) and Julius Gordon at their news conference yesterday. Gordon Reiterates Unity Plea ( Continued business" and urged once again the ■scheduling of a meeting between top exhibition leaders and the company presidents to take up this matter, and the setting up of an exhibition-dis- tribution meeting to develop an in- dustry arbitration formula. Deep-Seated Conviction' Gordon, in discussing the status of the industry today, said, "I have a deep-seated conviction that no prob- lem is insoluble if approached by sincere men who are acting, not in the heat of anger, but with good will and a desire for progress. It was because of this belief that in Cincin- nati I indicated my willingness to dis- cuss any phase of the business at any time or place. If the desire of na- tional Allied, in conjunction with Theatre Owners of America, to meet with the highest representatives of the owners of the film companies in an effort to help solve the problems of all owners of all segments if the industry, was an incorrect approach, which we do not think it was, then in such case we should like to be in- formed as to the proper parties and place for a forum, not of recrimina- tion but of progress. Appeals to Older Stars "It is crystal clear, that if possible, This Cain and Abel struggle must be settled before the deed itself, so that we many concentrate on the problem of high production costs that are brought on by the stranglehold of the talent agencies and accentuated by the aging stars, who though still a great asset to this business as they have been for years, are failing to help perpetuate it. It would seem that these people, made wealthy by the motion picture business, should in their tax-favored producing com- panies take on part of the respon- sibility of developing new young stars. So long as circumstances dictate that the aging personnel work inde- pendently, they are in a position to bring up new people for their own and industry's benefit, in exactly the same manner that the major studios made them into personalities when frorri 'page 1) production was not on an independent contract basis." Gordon said next that the industry must use a "sales approach to the average man" for his leisure time. "For as leisure hours have increased, we have allowed more unified com- petitors to convince the public that their leisure hours would be more pleasant in surroundings outside the theatre. It should seem within the realm of probability that a unified industry with all its intelligence, and with the modern research analysis and communications media open to it, could convince large segments of the public of the entertainment, cul- tural, educational, recreational, eco- nomic advantages in spending part of the leisure time in well appointed and operated theatres," he said. Wants Conference Soon In reply to questions concerning exhibition's proposals to hold a meet- ing on arbitration, Gordon said he hopes that such a conference could be set up as soon as possible. He said that the national Allied and TOA arbitration committees have not met as yet "but it would be normal and natural for exhibitors to meet and discuss it in the normal course of events." Wilbur Snaper, who was in atten- dance at yesterday's meeting, said that national Allied's committee on reforming the Council of Motion Pic- ture Organizations is making prog- ress in working with a COMPO group to bring this about. He said that "there are no stumbling blocks in the way." PEDPLB Robert Bowers, Allied Artists 4 man in Houston, has been proilwj to branch manager of the comp« new exchange in Jacksonville. I □ Lynn L. Scott, Jr., former sti assistant at the Loew's Capitol j tre in Washington, D.C., has named assistant manager of! Loew's Aldine Theatre in WilJ ton, Del. □ Harry F. Shaw, division ma: of the Loew's Poli-New Enj Theatres Inc., has been honore- the New Haven Police, who made him an honorary member c force. □ Joseph E. Lippert, chief of se for the past five years at the G Theatre in Buffalo, has been pointed assistant manager, succee J. Richard Smyth, who has eat the Army. □ Ben Zimmerman, former man of the Carmen Theatre in Phils phia, has been named manager o; Overbrook Theatre in that city. □ V. M. Paquette, television and tion picture figure in Canada, been appointed senior account ex tive for the F. H. Hayhurst Co.,:':l Montreal. Says Minimum Wag< Must Be Broadened From THE DAILY Bureau, WASHINGTON, Feb. 13.-Sen. ] nedy ( D., Mass.), chairman of a ate labor subcommittee that will die minimum wage legislation, minimum wage coverage must broadened this year to a "substar number" of additional workers. Coverage should be widened, said, "to the fullest extent permil by the Constitution and by practi ity." Kennedy made the statement as announced that his subcommi would start hearings Monday, Feb. on proposals to broaden the law's c erage. A House labor subcommii has scheduled hearings starfl March I. m Ginsberg Coming Today fcjfe Unit Meets [evision in ^bpeal Board Reaffirmed > 81, NO. 32 J- — NEW YORK, U.S.A., FRIDAY, FERRUARY 15, 1957 TEN CENTS r\\ip Holds Review 'Present Machinery ii Production Code committee of > lotion Picture Association of uca has reaffirmed its recom- Jition that the code appeals I be revised to include repre- ■;ves of independent distributors Inhibitors besides MPAA produ- ■ j amber companies. ■ committee met here yesterday ■iew the administrative and ap- |{ machinery of the Production B The group is composed of nu Balaban, A. Schneider, Daniel ffi>hea, Eric Johnston, and Ken- iblark. The working committee iOirk, Sidney Schreiber, Robert 1, Paul Quinn and Ray Bell. 1 revamping of the appeals H( machinery will now be carried wd by the committee, which has :t{;t for a number of weeks, since Continued on page 2) i Governor Gets Bill ^Tax-Supported TV Special to THE DAILY jrl LAKE CITY, Feb. 14 - The egislature today passed the bill vould allow counties to levy :o provide television to citizens ying areas. The measure passed houses by heavily favorable K The bill now goes to Gov. |p D. Clyde. I controversial bill would allow I ( Continued on page 4 ) wil Is Promoted l.New IATSE Post Special to THE DAILY LADELPHIA, Feb. 14-Walter fM, an international representa- f the IATSE since 1954, has promoted to the office of as- international president. His ap- lent, made by international snt Richard F. Walsh, was an- 5d today following a unanimous {Continued on page 2) Distribution Acts UA 'Greatest YearForeseen Arbitration Meeting Scheduled Feb. 26 (Picture on Page 2) United Artists is now in the "strong- est product position in its 38-year his- tory" and 1957 "will be its greatest year," William J. Heineman, UA vice- president in charge of distribution, said yesterday at the "opening session of the company's 1957 sales conven- tion here. In support of the product statement, he told the assembled district man- agers and sales officials from every ter- ritory in the United States and Can- ada that UA will place 23 new fea- tures into release from March through July. The list will include ten "top pictures"— the largest number of this calibre UA has ever released in a five- month period, he declared. "In the six years since Arthur Krim ( Continued on page 2 ) Wisconsin Allied Will Aid in Sweepstakes Special to THE DAILY MILWAUKEE, Feb. 14.-Wisconsin Allied will cooperate with COMPO in promoting the Academy Award Sweepstakes, Ben Marcus, Wisconsin Allied president, and a former Allied States president, told a meeting of dis- tributors and exhibitors here. He pointed out that although national Al- lied is not affiliated with COMPO, Wisconsin Allied has cooperated with COMPO "when it has proven benefi- cial to the industry." He added that the Sweepstakes is "the first time in the history of the Academy that any- (Continued on page 4) Final Para. News Today issue its ross the 60% of Canadian Theatre Seating Capacity To Be Represented in Academy Sweepstakes Special to THE DAILY TORONTO, Feb. 14-Almost 60 per cent of the total seating capacity of Canadian theatres will be represented in the Academy Award Sweepstakes, according to H. C. D. Main, national co-ordinator appointed by the Canadian Motion Picture Industry Council, he said that while not all returns are in yet, he expects that nearly 500 theatres of a potential of 1500 of all types of theatres would be working on the promotion. In Canada, five Oldsmobiles are being given away through the theatres, with the co-operation of General Motors of Canada. Forming the backbone of the campaign is the co-operation of all the major theatre chains, Main said. MPAA Board, Sales Managers Will Also Discuss Business Building Proposals By LESTER DINOFF The board of directors of the Motion Picture Association of America, and the national distribution committee of the MPAA will meet here on Feb. 26 to take up exhibition requests for a joint meeting to formulate an industry arbitration system without film rentals and sales policies. A meeting of the company heads which had been scheduled for next Monday had to be postponed to the 26th because a number of the MPAA directors said they would be unable to attend. Cancellation notices and the scheduling of the new meeting date were sent out by the MPAA late yes- terday afternoon. The sales managers committee meet- ( Continued on page 4 ) Ralph Cohn Appointed To Columbia Board Ralph M. Cohn, vice-president and general manager of Screen Gems, a subsidiary of Columbia Pictures, has been elected to the board of directors o f Columbia, ac- cording to an a n n ouncement yesterday b y Harry Cohn, Columbia presi- d e n t. Ralph Cohn fills the vacancy left by the death of his Ralph Cohn father, Jack. Ralph Cohn began his career in the industry with (Continued on page 4) Paramount Newsreel will last edition to theatres a country today. As announced previously by Para- mount the film laboratory operating in connection with the newsreel here will continue to function. It will process Paramount product and will be avail- able for outside accounts. The Paramount reel is the second (Continued on page 4) Latta Here To Meet On WB-ABPC Merger Further conferences on the consoli- dation of Warner Brothers and Asso- ciated British Picture Corp. will take place here next week following the arrival here late today of C. J. Latta, (Continued on page 2) Television Today -r Motion Picture Daily Friday, February 15, 1)57 PERSONAL MENTION ALEX HARRISON, 20th Century- Fox general sales manager, will return to New York over the weekend from the West Coast. • Winston Bahron returned to To- ronto yesterday from New York after having edited and narrated the final Canadian edition of Paramount News, • Eric Johnston, president of the Motion Picture Association of Amer- ica, has returned to Washington from New York. Kenneth Clark, vice- president, left here last night for the Capitol. Cecil B. DeMille arrived in New York yesterday by plane from Dallas. • Sidney Deneau, Paramount's West- ern sales manager, will return to New York on Monday from Chicago. • George Stevens, producer-director, will arrive in New York today from the Coast. Tom W. Bridge, Southwestern divi- sion manager for Paramount, was in New York yesterday from Dallas. Revision Reaffirmed ( Continued from page 1 ) the announced revision of the Pro- duction Code. The committee's rec- ommendation on expanding the board to include independent distribution representatives and theatremen has been accepted by the MPAA board of directors. Appeals on Code deci- sions are currently heard by the MPAA board of directors. The Code committee, it was re- ported when the group presented its recommendations to the board, has sounded out a number of top exhibi- tors around the nation concerning their viewpoints on having an exhibi- tor representative on the appeals board. A problem which the commit- tee faces is securing the representa- tion of an exhibitor who is "truly representative of exhibition." It has been pointed out that since exhibition is not unified, one person could not truly represent all theatres. Conferences along these lines are expected to take place in further meetings of the committee, which gathers about once weekly here. It was reported that representatives of independent distributors will confer with the committee also in the future. AT OPENING of United Artists' sales convention at the home on.ce ne.e: Arthur B. Krim (right) William J. Heineman (left) and Robert S. Benjamin. UA 'Greatest' Year Foreseen ( Continued and Bob Benjamin took over the lead- ership of United Artists," Heineman said, "our company has become an increasingly vital source of quality product and an increasingly important factor in the total industry picture. This tremendous growth has been made possible by the support of thea- tremen who have responded to our ability to deliver boxoffice films. "Today we are at a new summit in our long-range expansion program. And beginning next month we will supply to exhibitors in the United States' and Canada the most concen- trated lineup of outstanding features that we have ever scheduled. "Since 1951 our grosses have steadilv increased. Last year we did a record business of $65,300,000. With the concentration of first-line product that we are now offering and the tre- mendous promotion backing it, the coming year should prove the best that we have ever known," Heineman said. Commenting on the general industry status, the UA distribution head stat- ed, "We are confident of the future, and we are expressing this confidence from page 1 ) by meeting the demand for quality product. Despite competition and changing markets, theatrical motion pictures still stand as the world's first line of entertainment. To sustain and strengthen the medium by distribut- ing the best possible films will continue to be the first order of business at UA." The ten "top" features going into release from March through July in- clude "Men in War," "Spring Re- union, " "The Bachelor Party," "12 Angry Men," "The Ride Back," "The Monte Carlo Story," "Saint Joan," "Sweet Smell of Success," starring Burt Lancaster and Tony Curtis. Slated for pre-release in July is Stanley Kramer's "The Pride and the Passion." Michael Todd's Todd-AO roadshow production of "Around the World in 80 Days" is scheduled for an expanded program of new engage- ments during the March- July period. The three-day UA sales convention is mapping detailed distribution plans for the coming year. Today's and to- morrow's sessions will be held at the Park Sheraton Hotel. Diehl Promoted ( Continued from page 1 ) vote of approval by the general ex- ecutive board, which is holding its mid-winter meeting here this week. A member of Moving Picture Ma- chine Operators Local 182, Boston, Massachusetts, since 1933, Diehl served that organization as business agent for eight years prior to joining the staff of the international. He was active as a field man throughout New England until last fall, when he was assigned to the general office in New York City. Diehl has served on the Minimum Wage Commission for the amusement industry in the state of Massachusetts. WB-ABPC Merger ( Continued from page 1 ) who is managing direotor of ABPC. Latta is expected to meet with top officials of Allied Artists International, which releases its product in the United Kingdom through Associated British Pictures. Norton Ritchey, AA International president, recently re- turned to New York from London where preliminary conferences on the consolidation were held. Under the proposed consolidation, Warner Bros., which has a third inter- est in ABPC, would take over sales and distribution from ABPC, which, it is reported, would then close its ex- changes. Kane Prediiis Stronger N(|' Special to THE DAILY j MINNEAPOLIS, Feb. 14.- ^ Central Allied will emerge frc'ifo; April 1 and 2 convention hlH stronger, better organization, c v>ite reports that it is near collapse, taj. ley Kane, NCA executive a jel, said in a statement commenti on recent reports of the organizatioi jjjf.j Acuities. Kane said that NCA had notift. drawn from membership in ft. States, although he confirmed IM, had given the national organi Jon ■' notification that it is withholdin g. ! ment of the assessment "for tht © being." The question of resumf m payment undoubtedly will him cussed by the membership at thim vention, Kane said. He admitted there is a group i« hibitors here who are dissatisfiettt , NCA's leadership and activities :, denied that those who now arer« in the new, strictly informal Jm apolis exhibitor group were "stalwarts." "Some of them," Kane said, were members and others ha' paid dues for some time." Meanwhile, the committee aj ed by NCA to find a new presic succeed Ben Berger, who has s will refuse to serve another ten met with no success. Berger, 1 Florida on vacation, did not the recent mid-winter board rr of Allied in Cincinnati. Col. Dividend Set Columbia Pictures Corp. ann( yesterday that the board of di at a meeting held Wednesda dared its regular quarterly di of 30 cents per share on the cc stock presently outstanding an ing trust certificates for commot payable April 30, 1957 to stoc ers of record March 29, 1957 Names N. S. Drive-l ALBANY, Feb. 14.-Robert ! nahan, of Slingerlands, hai nounced that the 700-car drive is building in the Town of New land, several miles from here, > called the Mayfair Drive-in. 1 NEW YORK THEATt — RADIO CITY MUSIC HAL-, Rockefeller Center JOHN WAYNE - DAN DAILE MAUREEN 0'HARA starring in METROCOLOR in "THE WINGS OF EAGLES' An M-G-M Picture and SrECT»CUUR STAGE PRC S E NlAlljj MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. to Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood^Bureau, Yucca-Vine Buridmgfc Sarnuel^D^era^M Editor, Telepho nup. Manager; days and holida Better ^h^atres6 and "Better Refreshment Mercta^ a section of' Motion Picture Herald; Television Today, published daily as a Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as sec;ond class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under tB(« March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. jay, February 15, 1957 Motion Picture Daily pedpie iichard C. Settoon, formerly of the ., mphis office, has been named b ach manager in Atlanta for Uni- Ifeal Pictures, succeeding William D Kelly, who has resigned to enter j usiness venture of his own. Rob- e! Lee Carpenter will succeed Set- |n in Memphis. □ . W. "Bill" Cosby has been named niager of arc carbon sales for Na- Kal Carbon Co., a division of Union Cibide and Carbon Corp., succeed- 1 E. R. Geib, who has been ap- phted carbon sales consultant to the k ipany. □ .oseph M. Franklin of Saint John, MB., regional chairman for the Mari- ns Provinces for the State of Israel Bid Drive in Canada, has been ap- phted chairman of the Canadian Clnmittee for the State of Israel iBjid Conference in Miami, and for |j) festivities leading up to the 65th b;hday party for Eddie Cantor. Einklin is a founder of the Canadian ition Picture Pioneers Society. □ klberta Pike, formerly operator of I Vogue Theatre, Denver, and ad- Stising director for Fox Intermoun- ii Theatres, is reopening the Plaza l:atre, Oklahoma City, the lease ol which she has purchased. She is apciated in the venture with Sidney Cjien, owner of the Art Theatre, I: Lake City. An art-film policy W. be established. □ l id Fay of Providence will repre- It the motion picture industry in I 1957 Jimmy Fund Drive for the ■efit of the Children's Cancer Re- Irch Foundation. Joe Cronin of the K ton Red Sox will be co-chairman, ■ler the general chairmanship of II Williams. □ I id Schneider, former NBC execu- te':, has been named general manager ■ Shamrock Pictures Corp., Winter fjk, Fla., which operates the first B'e-scale studio installation in that Inn. Buyers, Bookers select All Officers Special to THE DAILY IpINCINNATI, Feb. 14. - Herman I Hunt was re-elected president of |l> Theatre Owners Corp., buying- I king organization servicing 50 \ si itres in Ohio, Kentucky and West ginia, at the annual meeting of :kholders in the Metropole Hotel lunt and the other re-elected of- rs have served the firm 11 years, :e its inception. The others in- ie Willis Vance, first vice-presi- it; Maurice Chase, second vice- sident; F. W. Huss, Jr., secretary; rdon Pape, treasurer; and James W. Donald, general manager and as- ant secretary-treasurer. 'St. Louis' Replica Carries Film Print Special to THE DAILY SANTA ANA, Calif., Feb. 14 - A replica of Charles A. Lindbergh's original aircraft, "The Spirit of St. Louis" took off from here at dawn today for New York City. It is carry- ing the first print of the Warner Bros.' picture "The Spirit of St. Louis' for the world premiere next Thursday at the Radio City Music Hall. Piloting the plane is Stan Reaver, chief pilot for Paul Mantz whose fly- ing service built the monoplane. De- pending on weather conditions, Mantz says that the plane should make New York City within five days. Nine Speakers Slated For Milestone Dinner From THE DAILY Bureau HOLLYWOOD, Feb. 14. - Screen Producers Guild president Samuel G. Engel today announced the complete list of speakers who will take part in the Guild's annual Milestone Award Dinner on Sunday night at the Bev- erly Hilton Hotel, which this year honors Walt Disney. With Lowell Thomas as master, of ceremonies, speakers will include Perle Mesta,' Gen. Omar Bradley, Dr. Frank Baxter, Beverly Hills Mayor David Tannenbaum, Ed Wynn, Yul Brynner, Gene Kelly, Eddie Fisher and Joe Rosenberg. Former winners of the Milestone Award are: Jesse L. Lasky, Louis B. Mayer, Darryl F. Zanuck and Cecil B. DeMille. Fund to Participate The Mary MacArthur Memorial Fund will participate in the proceeds of the special March of Dimes benefit performance of Warner Bros.' "The Spirit of St. Louis" at Radio City Music Hall the evening of the picture's opening day, Thursday, Feb. 21. The March of Dimes has taken over the entire first mezzanine of the Music Hall that night for the special benefit performance, which will be followed by a champagne supper-dance at the Rainbow Room. Slate New Tax BEADING, Pa., Feb. 14. - The Muhlenberg Township board of super- visors just outside the city has served notice of its intention to levy a five per cent tax on amusement admissions this year. The suburban township board claims half of the amusement tax, which was formerly collected in its entirety by the Muhlenberg school board previously. Sindlinger To Speak Albert E. Sindlinger, president of Sindlinger & Company, Inc., will ad- dress a luncheon meeting of the Market Research Council at the Yale Club here today. Ask Pa. Commission Probe Censor Law Special to THE DAILY HARRISBRUG, Pa., Feb. 14.-A resolution seeking to have the Joint State Government Commission, re- search arm of the legislature, study, investigate and obtain legal opinions concerning the possibility of enacting a law prohibiting obscene motion pic- tures in Pennsylvania was introduced in the House this week. The resolu- tion would direct the commission to report its findings and recommenda- tions with drafts of necessary legisla- tion to the 1959 session of the Gen- eral Assembly. Three bills have been introduced in the legislation so far during the current session to revive Pennsylvania's State Board of Censors, the new resolution having been introduced by Reps. Marion L. Munley, D-Lackawanna; James Musto, D-Luzerne, and Joseph Wargo, D-Lackawanna. The state's 1915 censorship law was declared unconstitutional by the State Supreme Court in March, 1956. Since then the State Board of Censors has been inactive. Hearing on W. Richfield Drive-In Theatre Set Special to THE DAILY CLEVELAND, Feb. 14.-A hear- ing will be held Friday in the West Richfield, O., Town Hall on the rezon- ing application of James J. Barton in- volving a 48-acre tract of land at Broadview Rd. and Boute 21 for con- struction of a drive-in theatre and an extensive playground and picnic de- velopment. The proposed project, which is to include a swimming pool, baseball diamonds, picnic grounds and a special children's playground area, has been estimated to cost in excess of $250,000. Barton, a former Ohio state repre- sentative, was one of the associate builders of the Pearl Road Drive-in Theatre, Cleveland, which is built on property he owns. "Construction will start as soon as we are granted zon- ing," Barton said. File Anti-Trust Suit Harold F. Eldredge, assignee of Dover Playhouses, Inc., operators of the Playhouse Theatre in Dover, N. J., filed an anti-trust suit in Federal Court here yesterday against the eight majors, Skouras Theatres, the Stan- ley Warner Corp., and others. The suit charged that the theatre was "forced out of business" as a result of the refusal of the majors to supply it with "top pictures." The suit asks for "damages sustained." Record 'Strange9 Score Composer Kenyon Hopkin's jazz musical score for Sam Spiegel's "The Strange One" will be published by a new music publishing company, Horizon Music Corp., recently organ- ized by Spiegel's Horizon Pictures and coast publisher Fred Raphael, in as- sociation with Columbia Pictures. ..JEWS ROUNDUP Champion, Bartlett Form Go. John Champion and Hall Bartlett will merge their independent produc- tion companies to form a new com- pany with four films scheduled for production within 15 months. Cham- pion recently completed a contract at MGM. Bartlett's most recent pro- duction is "Drango" for United Ar- tists. The two men will write, produce and direct their own films. They have not yet entered into negotiations with any distributing company, though they will do so shortly. ■ Clothing for Hungarians The first 1,000 people who come to the Boxy Theatre here on Monday bearing a donation of outer-clothing for newly arrived emigres from Hun- gary, will be given free admission to the theatre as guests of managing director Robert C. Rothafel. Ends Tour for 'Wings' Maureen O'Hara, star of M-G-M's "The Wings of Eagles," yesterday concluded a four Naval base junket on behalf of the picture, at Norfolk. She first visited Long Beach, then Chicago and Pensacola. In each of the cities M-G-M flew in newspaper writers and critics for special screen- ings of the film at the base theatres. Before the screenings, a tour of the base took place, followed by lunch- eons, cocktail parties and dinner at the Officers' Clubs. Canadian Imports Up Film imports into Canada in the first 10 months of 1956 increased to $10,285,000 from $9,110,000 in the corresponding period of 1955, ac- cording to governmental reports in. Ottawa. NOW BOOKINGS Together on one GIANT Action-Packed Program in WIDE VISION COLOR NAKED PARADISE Temptation and Terror In A Savage Land of Wild Desire! Starring RICHARD DENNING and BEVERLY GARLAND FLESH AND THE SPUR Raw Violence . . . Naked Fury! , . . Her Fate Staked On The Ant-Hid ... His Future In A Killer's Gun! Starring JOHN AGAR • MARLA ENGLISH TOUCH CONNORS (American International Pictures) For NEW YORK & BUFFALO-ALBANY EXCHANGES GEORGE J. WALDMAN Motion Picture Daily Friday, February 15, Television Today TV Bill in Utah ( Continued from page 1 ) counties to levy a tax, or use recrea- tional tax levies, to purchase property and construct relay towers and trans- mitters to take television by the "translator" system into areas which cannot now receive direct telecasts from commercial stations. John Rowberry, former Cedar City theatre owner and now a motel op- erator, led the fight to put the meas- ure over. Ralph Cohn Named {Continued from page 1) Darmour Studios and then was a pro- ducer at Columbia prior to the for- mation of Triangle Productions and Comet Productions in association with Mary Pickford and Buddy Rogers. He was in the U.S. Army in 1944-45 and in 1948 formed Telefilms, Inc. and Telespots for television production. He joined Screen Gems in 1949. NBC Sets foreign Co-Production Deal From THE DAILY Bureau HOLLYWOOD, Feb. 14.-The Na- tional Broadcasting Co. has completed a foreign co-production deal and has set "The Fox," a French period ad- venture series, for filming in England next month. The overseas production of the half-hour films, to star Anthony Dexter, may be followed by other net- work projects if such a move is found advantageous. The program will be produced by the Sam Bischoff-David Diamond Co. for NBC. English participation in the venture is represented by Interna- tional Television Productions. Dia- mond arrived in London earlier this week to prepare for filming. NBC To Add Five Hours of Color TV Five hours of color television pro- gramming a week will be added to the schedule of the National Broad- casting Co. with the launching next Monday of Club 60 from Chicago. The program, which will be seen Mondays through Fridays, originally was announced only for the seven television stations owned by NBC. However, it has been decided to make "Club 60" available on a co-op basis to all NBC affiliates which are interconnected during the mid-day hours. These affiliates will have the op- portunity to carry the program sus- taining or may make it available for local or national spot sales. "Club 60" will re-establish Chicago as an origin- ating point for major network tele- vision programming. The star will be Don Sherwood. Technical Conference Slated in Cincinnati Special to THE DAILY CINCINNATI, Feb. 14.-The Cin- cinnati section of the Institute of Radio Engineers in cooperation with the professional groups on broadcast and television receivers, and transmission systems, will present the 11th annual technical conference on television here on April 26 and 27. Exhibits, technical sessions and dis- cussions on electronics will highlight the agenda of the two-day meeting. Dr. George H. Brown, chief engineer, commercial electronics products, Ra- dio Corp. of America, will deliver a principal address at the organization's banquet on April 27. New CBS Operations Information Center Set CBS Television yesterday an- nonuced the formation of a new unit to be titled Operations Information Center, to serve as a central clearing house for all production services, ma- terials, and facilities, and to be re- sponsible for the coordination of all production elements. Paul E. Wilson has been named manager, and Larry Paulus assistant manager. The unit will function as part of the Network Operations De- partment under the supervision of Hal Meier, manager of network opera- tions. TV Aids Recruiting West Point Cadets Television is proving itself a strong recruiting force for the U.S. Mili- tary Academy. Mail to West Point from prospective cadets has taken a 300 per cent jump upward since the weekly "West Point" telefilm series went on the air last fall, according to officials of the USMA. In pre-TV days, the normal monthly quota of letters from high school and college youths, and from members of the Armed Forces, seeking informa- tion about the school and its oppor- tunities, ran about 200 letters. The average monthly rate today is 800 ( or more ) letters. Three Vice-Presidents Named for ABC Web Leonard Goldenson, president of American Broadcasting - Paramount Theatres, yesterday announced the election of three new vice-presidents of the American Broadcasting Com- pany. They are: Alfred R. Beckman, director of station relations for the ABC television network; Edward J. DeGray, director of station relations for the ABC radio network, and Rob- ert L. Stone, general manager of WABC-TV, New York. Theatres In Sweepstakes Now Total Over 2,000 Three more large circuits, repre- senting nearly 175 theatres, and a dozen individual houses were added yesterday to the entries for COMPO's Academy Award Sweepstakes promo- tion, bringing the total over the 2,000 mark. Latest entries include the Stewart- Everett and Stellings-Gossett chains of North and South Carolina, of which all but the smaller houses will participate; the Dickinson circuit, with 29 theatres in Kansas and Mis- souri; and the Georgia Theatre Co., with 44 theatres. Arbitration {Continued from page 1 ) ing, according to another source, which had also been slated for next week to discuss arbitration was also cancelled. The committee is scheduled to elect a chairman for the coming year, to succeed Richard Altschuler of Re- public Pictures, who has held the chair for the past year. The MPAA board and the sales managers, in their Feb. 26 meetings, besides discussing arbitration, Will most likely be brought up to date on other industry programs, such as the business building proposals, and vari- ous industry research surveys being conducted. The company heads may also discuss foreign markets. Previous Move Was January, 1956 This is the first distribution move on arbitration in over a year, since January of 1956, when Theatre Own- ers of America and Allied States As- sociation entered into a mutual agree- ment in which TOA withdrew its sup- port of a prepared arbitration draft and announced a policy on arbitration that favored inclusion of film rentals and sales policies. Allied, in turn, an- nounced support of TOA's policy of going to the government for permis- sion to allow divorced circuits to en- gage in motion picture production with pre-emptive rights. Distribution, in the ensuing hear- ings before the Senate Small Business Committee on industry trade practices, charged "a double cross by TOA on arbitration," and since then has held itself aloof on any exhibition proposals concerning arbitration. Recognition of Exhibition Seen The scheduling of this company presidents meeting and sales managers meeting on Feb. 26 on arbitration points up that distribution has taken definite cognizance of exhibition's new policies and desires. The company presidents late last month were asked by TOA and Al- lied to express their willingness to sit down with representatives of exhibi- tion in regard to arbitration and to working mutually for a betterment of industry conditions. In reply to the TOA and Allied re- quests, six of the major distributors have replied favorably on such a meet- Wisconsin Ai ( Continued from page 1 ) ■ one outside the organization has M authorized to join them in a nat:M hook-up." The following were appointed oil group's advertising and pub! I committee: Eugene Ling, Stan I Theatres, chairman; Harold Janel Gran Enterprises; Stan Gross, Wit Theatres; Gerry Franzen, Dovl Edward Johnson, Roosevelt; El Karp, Eskin Theatres, and Al Fit Fox-Wisconsin Amusement Corp. Paramount News ( Continued from page 1 ) to suspend in the last six months, A] ner Bros, having discontinued Warner Pathe News operation summer. Three theatrical news] remain — 20th Century-Fox's M<| tonews, Universal News, and M-G| News of the Day. The Paramount reel dates bacl 1927 when Emanuel Cohen, whel 13 years had edited the Pathe nB joined Paramount Famous Lasky C with the assignment of establishi, newsreel. Over a period of sei months he assembled and ooordin a large staff which included forme sociates at Pathe, such as A. J. I ard. Upon issuing its first edi; Paramount News said it had cov! 650 stories. Para. Field Forces To Honor Owen, Dene Field forces of the Paramount 1 Distributing Corp. will honor executives Hugh Owen and Sic Deneau in March for their succe: captaincies of the company's rece concluded six-month "Salute to Gei Weltner." Weltner is president Paramount Film Distributing. Owen, vice-president of the di bution organization, will be paid i ute in the naming of the montl March "Hugh Owen Month" by th< vision and branch managers and o sales personnel in the Eastern of the United States, which 0| manages. Deneau, the compa Western sales manager, will reo similar tribute from the division branch managers and other sales ] sonnel in the Western half of U. S. For them it will be "Sid Der Month." ing. Two companies have infon the theatre associations that their representatives are out of town that they will reply as soon as poss while two companies have not rep at all, it was reported. Favorably replying were RKO Rs Pictures, Republic Pictures, Allied ists, 20th Century-Fox, United Art and Columbia Pictures. Unive Pictures and Loew's reported that executives are away, but replies expected shortly as their presid' have now returned to the home offi it was said. 4* v, February 15, 1957 Motion Picture Daily - tiggest Line- Up In Decade' for 20th -Fox Presenting scenes from several of the 26 pictures to be released by 20th Century-Fox during the first half of 1957 — a list the company calls the; "greatest number of releases for a six month period of any company since 1940."; IyL F. ZANUCK was the producer of "Island in Bin" which features an all-star cast, including Joan ■line and Harry Belafonte (above). BlRAH KERR and Robert Mitchum (below) are the pals in "Heaven Knows, Mr. Allison." SOPHIA LOREN (above) is one of the stars of "Boy on a Dol- phin," which was filmed in Greece and also stars Alan Ladd. FROM THE John Steinbeck novel comes "The Wayward Bus," with Joan Collins and Rick Jason (above). GINGER ROGERS is the patient of psy- choanalyst David Niven (above) in Nun- nally Johnson's "Oh, Men, Oh, Women!" which also stars Dan Dailey, Barbara Rush and Tony Randall. THE JAMES BROTHERS ride again in "The True Story of Jesse James," in which Robert Wagner (left) and Jeffrey Hunter (behind the mask) are starred. J Stripped Of c legen fictio _ COLOR BY DE LUXE Cl N emaScoPE co-starring AGNES MOOREHEAt Produced by Directed by Screenplay by HERBERT B. SWOPE, lr.- NICHOLAS RAY WALTER NEWMAI Based on a Screenplay by NUNNALLY JOHNSOU Available now! Call the man at 2C)th today! MOTION PICTURE DAILY B81, NO. 33 NEW YORK, U.S.A., MONDAY, FEBRUARY 18, 1957 TEN CENTS mi Says: I Earnings ill Will Go I New Films ligstein Announces )0,000 Promotion sd Artists will continue to in- earnings in future production, |nt Arthur B. Krim told the company's 1957 sales convention here at the weekend. I n another session Max E. Young- stein, vice-presi- dent, announced that a record $6,000,000 pro- motion drive will back the c o mp a n y 's "b 1 o c k b u s t- er" release pro- |lated for the next nine months. three-day meetings, which bid at the home office and the VContinued on page 6) lifoungstein 0-Vac Co. Offers ps for Sweepstakes J Ray-O-Vac Co. of Madison, Manufacturers of all types of lits, batteries and lighting lent, is sending a bulletin to its 1 and jobbers advising them to Ite with exhibitors at the local |lh promoting prizes for the ffiy Award Sweepstakes. This f tion came to COMPO at the tp, coincident with the receipt fes for the sweepstakes from 12 jjial theatres. Karstoedt, customers relations [Continued on page 4) ilemsion today y Union— Distributors Discuss Pact For Salesmen Industry-wide negotiations for a new labor contract covering motion picture salesmen will be launched to- day by an 11 -man distribution com- mittee of branch operation supervi- sors and a six-man group of the Colosseum of Motion Picture Sales- men. The meeting, which will take place at the Park Sheraton Hotel here, will (Continued on page 4) Ik's Board Approves Colosseum as Member Special to THE DAILY PHILADELPHIA, Feb. 17. - The application of Colosseum of Motion Picture Salesmen for admission to membership in the IATSE was voted favorably at the closing session of IA executive board meeting at the Bellevue Stratford Hotel here on Friday. Richard Walsh, IA president, added an optimistic note to the session when ( Continued on page 4 ) J. Noble Braden Dead; Set Up Arbitration Plan J. Noble Braden, 64, executive vice-president of American Arbitra- tion Association, died on Friday at South Nassau Hospital, Oceanside, L. I. Braden, who joined A.A.A. in 1926 (Continued on page 6) May Be 78 RK0 Films In State's Rights Deal The block of both old and unre- leased RKO Radio pictures which will be marketed through state's rights distributors under deals ar- ranged by Budd Rogers may com- prise a total of 78 films, it is learned. Although 21 regional distributors covering every major exchange terri- tory have been lined up to handle the films, some deals remain to be closed so the exact number and titles of the pictures have not been an- nounced yet. The films are apart from the 44 RKO Radio productions being sold and distributed by Universal. Houser Named Selznick Publicity Director From THE DAILY Bureau HOLLYWOOD, Feb. 17. - Mervin Houser has been appointed director of publicity for the Selznick Company, Inc., it was announced here at the weekend by David O. Selznick. Houser, who for the past six years has been with RKO Radio Pictures, (Continued on page 6) Ettinger and CCI Companies Are Merged The merger of The Ettinger Co. with Communications Counselors, Inc., effective March 1, was announced jointly at the weekend by W. Howard Chase, CCI president, in New York, and Margaret Ettinger in Hollywood. CCI, a separately incorporated pub- ( Continued on page 4) S. F. Women Like to 'Go Out' to Theatres But Hit Double Bills Special to THE DAILY BEVERLY HILLS, Calif., Feb. 17-A dislike of double features, protests against too high prices and expression of a desire to go to a motion picture theatre at night, regardless of television, were revealed in a sectional opinion poll taken by the Bay Area Councils of Women, affiliated with the Federa- tion of Motion Picture Councils. The poll was taken at the suggestion of the Motion Picture Industry Coun- cil by the women in the San Francisco Bay area, who contacted several thou- sand families in a cross section survey. The extent of the poll, taken in an area of about a 50-mile radius, brought out excellent response from groups that include former residents from all parts of the United States. An analysis of the poll showed that some 60 per cent of those polled indi- cated a preference for family - type (Continued on page 4) At March Meet Varied Agenda Will Confront TOA Board Arbitration, Business Ideas Allied Cooperation Lead The board of directors and execu- tive committee of Theatre Owners of America, at their mid-winter meeting at the Hotel Blackstone, Chicago, March 3-5, will take up an agenda highlighted by such industry topics as arbitration, business building, and closer cooperation with Allied States Association on trade practices and other matters. The directors and officers of the national exhibition organization and its regional groups have been re- quested to notify TOA headquarters here as to the topics they desire on the agenda. Primary in the minds of the exhibi- tion leaders will be the establishment of an industry arbitration system and the hope for scheduling an early March meeting with distribution rep- resentatives on formation of such a ( Continued on page 7 ) Authorize Negotiator With Denmark Theatres The board of directors of the Mo- tion Picture Association of America has agreed to authorize an overseas representative to conduct negotiations with any exhibitors in Denmark wil- ling to take product on mutually ac- ceptable terms, it was reported at the weekend. The MPEA's decision was reached in meetings here last Thursday and Friday. The company executives were also (Continued on page 6) Press, Public Welcome 4St. Louis' Plane, Film The Spirit of St. Louis, replica of the monoplane in which Charles A. Lindbergh made his historic Atlantic flight, will land at Roosevelt Field on Long Island this morning to initiate a series of special events leading to the world premiere of the Warner (Continued on page 4) Motion Picture Daily Monday, February 18, 1 |f — P/J/of Appointed Rank PERSONAL Exploitation Manager MENTION \ lfred E. Daff, executive vice- l\ president of Universal Pictures, has arrived in New York from Holly- wood. • Paul Martenson, film attorney, re- turned to New York on Saturday from London via B.O.A.C. Jack Ellis, president of Ellis Films, has left New York on a busi- ness trip to key cities of the South. • Karl Malden will return to Holly- wood from New York today to take over his first directorial assignment. • Cynthia Jo Hazen will be married April 19 to Leon Bernard Polsky of New York. Bride is the daughter of Joseph H. Hazen, associate of Hal Wallis. • Edmund Purdom left here on Fri- day for London via B.O.A.C. • John F. (Jack) Harris, vice-presi- dent of Walter Reade Theatres, is re- cuperating following treatment here at Doctors Hospital. • Mrs. Stanley Greenfield, wife of the advertising-promotion manager of Ziff-Davis Publishing Co., gave birth to a girl here last week. • Ann Rogers, British actress, ar- rived in New York from London on Friday via B.O.A.C. DeMille Speaks at A. C. ATLANTIC CITY, N. J., Feb. 17 -Producer Cecil B. DeMille, as guest of honor, addressed the annual ban- quet of the National School Board Association here last night at the Chalfonte Hotel. His subject was "Foundation for the Future." On hand was a group of over 1,000 American educators, representing 45 state school boards in addition to those of Alaska and Hawaii. Kansas Censor Move KANSAS CITY, Feb. 17. - A re- newed attempt to abolish motion pic- ture censorship in Kansas is underway with the introduction in the State Legislature of a bill to abolish the Board of Review, effeotive May 1. In recent sessions of the legislature, the censorship board has been the subject of controversy. The elimination of the board also has been sought unsuc- cessfully in the past through court actions. Leo Pillot, veteran industry promo- tion specialist, has been named exploi- tation manager of the newly formed J. Arthur Rank Organization of America, Geof- frey Martin, di- rector of adver- tising, publicity and exploita- tion, has an- nounced. Pillot resigned from Paramount Pic- tures to assume his new duties. Prior to his affiiliation with Paramount, Pil- lot was special events manager and exploitation manager for 20th Cen- tury-Fox, where he also handled na- tional promotional tieups, newspaper syndicates and national magazines. Following his discharge from the U.S. Air Force in 1945, Pillot was special events director for Columbia Pictures, leaving that organization to become personal manager for TV star Sid Cae- sar. He also has been associated with Gaumont British, RKO and United Artists. Leo Pillot Fabian to Speak at Kansas City Convention Si Fabian, president of Stanley Warner Corp., will be the keynote speaker at the annual convention of the Kansas-Missouri Theatre Associa- tion scheduled to be held Feb. 26-27 at the Pickwick Hotel, Kansas City, Mo. The convention, which will also have a trade show, will include clinics on both drive-in and indoor theatre operation. Rank Officials Return Kenneth Hargreaves, president of Rank Film Distributors of America, Irving Sochin, general sales manager, and Geoffrey Martin, director of ad- vertising and publicity, returned to New York over the weekend from a two-week trip through the United States in regard to establishment of branch offices. Triangle Takes Office The newly formed Triangle Thea- tre Service, which will begin buying and booking services for about 100 theatres in northern New Jersey, has taken office space at 234 West 44th Street, New York City. Triangle is composed of Walter Reade Theatres, David Snaper Theatres and the Inde- pendent Theatre Service. lost Horizon' Proves Bonanza in Cleveland Special to THE DAILY CLEVELAND, Feb. 17 - Colum- bia's "Lost Horizon," booked in a re- release engagement here at two sub- run neighborhood theatres, has been doing the kind of business the com- pany describes as "fanastic." On opening day it grossed $1551 at the Mayland Theatre and the Beach Cliff Theatre took in $950— both new rec- ords and equivalent to many a whole week's business at the theatres, it was said. Grosses the second day were over $300— five times the average business for the day for a new film. As a consequence the reprint is being held over at the Beach Cliff for nine days and the Mayland for four. Following these runs the film has been booked into seven first-run neighborhood theatres for day-and- date engagements. MPAA Committee Told Of Promotion Progress The advertising and publicity direc- tors committee of the Motion Picture Association of America was brought up-to-date on the activities of the joint industry business building group at a meeting held here on Friday. The committee, which is chair- manned by Roger H. Lewis, was also informed that a business building re- port on the combining of the various proposals presented is expected to be ready next week. The advertising-publicity group was also presented with a request for support of the 1957 New York City Summer Festival. They were asked to boost motion pictures by staging many premieres here during August. Also discussed at the meeting was the possibility of making a tie-up with educational television stations and to supply the stations with footage on industry promotions. Catholic Film Group Plans Future Activity CHICAGO, Feb. 17 - Plans for future activity of the newly-formed Catholic Film Foundation were final- ized at the first executive meeting of the board of directors, which was held here last week. A non-profit organization incor- porated under the state laws of Cali- fornia, the purpose of the Foundation includes the production and distribu- tion of films and audio-visual mate- rial in accord with the philosophy of Catholic teaching, the purchase and donation of projection equipment and the supplying of trained field person- nel to aid priests, brothers and sis- ters in the use of the material. ..JEWS Introduce Tax Limit Bill ; A bill to except from the tim which New York City may imp] , under a 1934 law, by local statuttji retail sales of tangible personal piife erty "receipts from the sale of the e admission tickets of 90 cents valuer less" has been introduced by Sen'r Joseph F. Periconi and Assemblyri Parnell J. Callahan, Bronx Repij- cans. The measure would take eim. immediately. ■ Book 'Ten' In Pitt. Paramount's "The Ten Comme ments," which had been origin scheduled to play the Stanley Tl tre in Pittsburgh will instead o at the Warner Theatre March 15, Warner has been playing Cinen product for more than three yi with "Seven Wonders of the Wo now in its 42nd week. The the will close for four days to inil Vista Vision equipment. Cinerai 's managing director Bob Suit said is entire staff will continue to ope e the Warner, and that the hcl would revert to Cinerama later. 'Spring Reunion' Tie-ups United Artists has set a serie;)f six national tie-ups on behalf of Bi e Production's "Spring Reunion," Ror H. Lewis, UA national director of I- vertising, publicity and exploitah, has announced. Organizations pari- pating are American Airlines, Natiiil Gypsum Corp., American LI Corp., Wohl Shoe, Plymouth R> coats and Honeybug Shoes. ■ See 'Omar Khayyam' Toniit Paramount Pictures tonight will* host to a group of Iranian diplor:s and consular officials and their w:8 at a special home office screeninp "Omar Khayyam." Heading the gi- ering will be the former president the United Nations, His Excelley M. Nasrollah Entezam. ■ 'Cinderella' to Normandie A re-release engagement of VS Disney's "Cinderella" will open at e Normandie Theatre here on ThursC- ■ Todd Conference Tuesday Producer Michael Todd will - nounce his plans for the future a| luncheon and press conference lf tomorrow at Toots Shor's Restaur.!. MOTION PICTURE DAILY, Martin Quigley, Edifor-in-Chief and Publisher; 5herw.ii Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor F loyd E. S Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building Samuel D. Berns, Manager; William K Wea . Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club Wash ngton, D. C. ; London Bureau, .4, Bear St. Leicester Square, W. 2, Hope W'lhams .1 nup Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents m the principal capitals of the world. Motion Picture Daily is published daily except Saturdays . days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3 1 00 Cable address : "Ouigpubeo New > ork MJ Quigley, President; Mlrtin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture He | Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, Published daily as a pari Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. \ ., under trie aw March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. N A SERIES OF ADS FOR AN UNUSUAL AND VERY DIFFERENT MOTION PICTURE Every hour he gets smaller and smaller and smaller! and every moment the suspense mounts i HHi 1NCMD1BU SHMm starring GRANT WILLIAMS • RANDY STUART with APRIL KENT • PAUL LANGTON • RAYMOND BAILEY DIRECTED BY JACK ARNOLD • SCREENPLAY BY RICHARD MATHESON • PRODUCED BY ALBERT ZUGSMITH 4 Motion Picture Daily Monday, February 18, 18 S. F. Women Like Theatre ( Continued films. Musicals, drama and comedy were also approved— almost anything "enjoyable and free from sex and great violence." Seventeen per cent indicated a preference for religious pictures, with "Friendly Persuasion," "A Man Called Peter" and "Going My Way," the most frequently mentioned. About 18 per cent spoke out for educational films such as "Twenty Thousand Leagues Under the Sea," "Seven Wonders of the World" and "Around the World in 80 Days." One of the chief drawbacks to thea- from page 1 ) tie attendance by large families, the poll revealed, is price. Many of the polled suggested a family rate for the early part of the week, when business at the box office is not as strong. Shorts and Newsreels Popular There was almost a unanimous opinion expressed for programs of one good feature, coupled with selective shorts and newsreel. It was also felt by the women respondents of the poll that Saturday matinees should be made suitable for children under the age of 12. Ettinger & CCI ( Continued from page 1) lie relations affiliate of McCann-Erick- son, Inc. was formed in 1955 and has operating offices in New York, Chi- cago, Detroit, Los Angeles, Oklahoma City, Washington, Brussels and Lon- don. Miss Ettinger founded the Et-- tinger Co., one of the nation's leading publicity-public relations firms, 30 years ago. Under the merger, Miss Ettinger will become a vice-president and Hol- lywood manager of CCI, and continue to operate from headquarters at 8720 Sunset Boulevard. The New York staff of The Ettinger Co. will continue to operate from 509 Madison Avenue for the time being until their ultimate consolidation with CCI head- quarters, now at 535 Fifth Avenue. Ray-O-Vac Co. (Continued from page 1) manager of Ray-O-Vac, wrote that "the Sweepstakes promotion is an ex- cellent idea and I know that theatres and local businesses who participate will benefit greatly." The company will make up kits of flashlights and other equipment, valued at $15 to $25, which the dealers, in cooperation with exhibitors, will offer as local prizes. Latest theatre entries in the Sweep- stakes promotion were the New Broadway of Philadelphia; RKO Keith of Lowell, Mass.; Strand of Scran ton, Pa.; Eastwood of East Detroit, Mich.; Leroy of Pawtucket, R. I.; Wilson and Carolina of Wilson, N. C; Fair of Somerville, Tenn.; West End and Comet of St. Louis.; and State of Gary, Ind. THE VRJlMfii ■ REVIEW: Ten Thousand Bedrooms MGM — CinemaScope The Joe Pasternak "touch" is very much evident in this beguiling a:; charmingly acted musical romance in CinemaScope and MetroColr The background— authentic— is Rome, and never was the Eternal Ciij its streets, sights and sounds, presented more entrancingly. Pasterna! a veteran producer who knows what to do with a song, a dance and, hank of plot, has been ably abetted by director Richard Thorpe. Ail Dean Martin, now flying solo without his alter ego, Jerry Lewis, com; through with a casual, delightful performance of the relaxed, easygoir unpretentious type that Bing Crosby first initiated. The resemblatii! ends there, though. Dean's voice was never in better tone, his way wii a romantic scene never more deft and sure. And considering the bevy of lovelies M-G-M has surrounded him wit! how could any man help functioning at his all-time best? Anna Mai- Alberghetti is delightful and radiant as the Italian stenographer wl takes visiting hotel tycoon Martin for a romantic joy-ride. Also on haitl; are Eva Bartok as Miss Alberghetti's sister; who also loves Martin; Dew Martin, as Martin's pilot who loves his boss' girl; Walter Slezak, as tl! papa of four marriageable young dishes who is determined to get the; hitched in the traditional oldest-to-youngest order; and Paul Henrei' as an impoverished Polish count who has taken to sculpting, with gii as a sideline pursuit. Also on hand and in there rjitehing f01- a home run are Jules Munshi;1 Marcel Dalio, Evelyn Varden, Lisa Montell and Lisa Gaye (the tv other sisters in Papa Slezak's brood) Dean Jones, Monique Van Voore and John Archer and Steve Dunne as the two hotel manager emplovei of Martin who marry the misses Montell and Gaye. After some lively and emotionally labyrinthine complications, Marti] in Rome to buy a hotel, decides he loves Miss Bartok; Miss Alberghet decides she loves the Martin named Dewey, and all four sisters marc to the altar with Papa Slezak looking on approvingly. Slezak and Henreid carry their performances along sleekly like tl veteran troupers thev are. The Misses Alberghetti and Bartok give thi comedv and romantic scenes a bubbly buoyancy. Especially worthy note is the sincere performance of Dewev Martin. The songs of Nicholas Brodszkv and Sammv Cahn are tuneful a: well-concei\ ed. The screenplay of Laslo Vadnay, Art Cohn, Willi; Ludwig and Leonard Spigelgass is slight as to frame but meaty as dialogue and situational novelty, and Robert Bronner's beautiful Rom: backgrounded photography is worth the admission price alone. Running time, 114 minutes. General classification. For March rele; Lawrence J. Qui IA 98 Board Salesmen Pac ( Continued from page 1 ) he declared, "This is a huge business and the salvation for the motion pic- ture industry rests with superior prod- uct. While it is true that the biggest grosses are being turned in by the so-called 'colossal' films, the smaller picture companies, turning out qual- ity product will make for a substan- tial and steady business rise for the entire industry." 'Spirit of St. Louis' (Continued from page 1) Brothers feature, "The Spirit of St. Louis" at Radio City Music Hall on Thursday. Ceremonies at Roosevelt Field, to be covered by press and television, will include a proclamation by Gov. Averill Harriman and talks by Sen. Jacob Javits and high officers of the U. S. Air Force. Newspaper advertisements and ( Continued from page 1 ) seek to bring a new contract salesmen all over the domestic m; ket. The old contract expired yes day. Representing the distribution coi panies will be J. K. Chapman, Unit< Artists; Roy Brewer, Allied Artists, H. Kaufman, Columbia; M. Roser Loew's Inc.; Arthur Israel and C; Sehur, Paramount; Joseph McMahoij and Al Schiller, Republic; Clarenci Hill, 20th Century-Fox; Tom Murray Universal; and Larry Leshansky, War ner Bros. The Colosseum's labor committed is composed of Dave Bartell, Wayne Bateman, president, R. J. McKittrick; M. G. Artigues, Gordon Bugie, aw' Milt Simon. broadcast announcements of the evenl began last Friday and will continue throughout the plane's stay at the; field. ^ For the best chance to draw a full house, your top card was, is and will continue to be trailers. At the very least, trailers will produce a healthy flush at the box-office -and the cost is a joke when com- pared to other advertising media. nnnonnL ' SERVICE of mr /nous my SINDLINGER Survey showed 34.2 per cent went to the movies because of TRAILERS! NATIONAL THEATRES CIRCUIT IN 21 STATES Survey showed 43 per cent went to the movies because of TRAILERS! "Ttaileti Jfhowmen '5 £ocko Salesmen / 6 Motion Picture Daily Monday, February 18, Denmark Plan UA Earnings for New Films (Continued from page 1) informed on the Indian situation by overseas representative Charles Egan, who will leave here about March 1 for that market to watch the national elections in that country. The board also discussed a remit- tance problem in Indonesia. A report on Central and Latin America by MPEA vice-president Robert Corkery was not given to the board. A group of 10 to 12 Danish ex- hibitors, who resigned from the na- tional exhibitors association in Den- mark last December, are willing to negotiate for U.S. product, which has not been sold there since 1954. Sets House Policy PHILADELPHIA, Feb. 17. - Ste- phen Stiefel, who operates the subur- ban Bryn Mawr and Narberth Thea- tres, has announced that his houses will not show any motion pictures which have been condemned by either church or school groups. (Continued ft Park Sheraton Hotel, ended Saturday. Since the present executive team took over the leadership of United Artists in 1951, all profits have been applied to new product. In that peri- od the five-man management group, now co-owners, has received no divi- dends or other emoluments. Krim told the district managers and sales officials from every territory in United States and Canada that the policy of reinvestment in production had been a vital factor in the success of the company's long-range develop- ment program and that it would be maintained. Krim reported that UA will invest more than $40,000,000 in production for this year, representing virtually 100 per cent financing of its releases. Youngstein told the convention that the $6,000,000 promotional budget is the biggest the company has ever set for a like period. He disclosed the record campaign as lie gave details of om page 1 ) the 48 - feature release schedule for 1957 and the product in preparation for 1958. Roger H. Lewis, UA's national di- rector of advertising, publicity and ex- ploitation, reported at the convention workshop session that the field exploi- tation staff will be expanded to more than 50 men, the biggest ever to han- dle regional promotion of UA releases. The sales convention was led by Wil- liam J. Heineman, vice - president in charge of distribution, and James R. Velde, general sales manager. Ilg Services Today CLEVELAND, Feb. 17. - Funeral services will be held in Lorain, Ohio, tomorrow for August Ilg, an active Lorain exhibitor for 42 years until 1953 when he sold his Ohio Theatre to Nate and Sam Schultz of the Selected Theatre Circuit. He died suddenly Friday morning. To California in the lap of luxury This is United's Red Carpet* Service: softly spacious seats, soothing music before takeoff. Cocktails and superb meals with the compliments of United's own master chef. Club lounge, games, delicious snacks. Service that's thoughtful and swift. And you're there before you know it, in the magnificent DC-7, world's fastest airliner. (A final friendly Red Carpet plus: extra fast luggage delivery.) Next time, pamper yourself with Red Carpet Service. It costs not a cent extra. For reservations, call United or an authorized travel agent. AIR LINES ® Red Carpet Nonstop Service daily from New York to Los Angeles at 12 noon and 12:30 a. m. To San Francisco, 9 a. m. and 1 p. m. *"Red Carpet" is a service mark used and owned by United Air Lines, Inc. REVIEW: The Naked Gun Associated Film Releasing This Ron Ormond production, . on a screenplay by the produce Jack Lewis, offers an intriguing ise: An Indian sorcerer's curse fortune in gold and jewelry, tjed on from generation to generati.ol a renegade Mexican family, finai fects the principal inhabitants! border town. These include saloon keeper I MacLane, dishonest judge Billy I sheriff Morris Ankrum, the 1 niece, a novice singer, Mara Ci Tom Brown and Veda Ann newly-arrived gambling duo; Chandler, town drifter and con! alcoholic; and Jody McCrea, gaf youth. Insurance representative V Parker, transporting the forto slow stagecoach to the sole rem: heir in San Francisco, stops ove in the town. From the momei coach, also carrying Brown, Misi and Miss Corday, draws up in of the Wells Fargo station, a c of anticipated tragedy sweeps tt the townspeople. It's a foregone elusion that a majority of the mentioned gentlemen will indu efforts, underhanded and otherw wrest the fortune under cover of ness. How the money proves tl doing, as well as the turning for characters concerned is hi interestingly enough, althougl mon and Lewis have settled i overly-familiar ending. Edward directed. Running time, 69 minutes. G classification. Release, not set. A Houser Named ( Continued from page 1 ) will make his headquarters at th nick company building at RKO studio in Culver City. He vi in charge of worldwide publici tivities for the company with St public relations representativ New York and Europe, under rection. Houser is expected to make to New York and Rome with near future in connection with nick's production, "A Farew Arms," which will be distribut 20th Century-Fox. Houser was directer of publii RKO Radio studio for the pas and a half and, prior to that, f years had headquarters in Nev as RKO eastern director of pu' advertising and exploitation. Braden Dies ( Continued from page 1) and who established offices fj organization in 31 key cities, j known to the film industry for I set up the motion picture arbl system as required by the CJ Decree of 1942. A native of New York City was a graduate of the N.Y.U. uate School of Business. ay, February 18, 1957 : \UA 's Board Motion Picture Daily (Continued from page 1) The company presidents and the stic sales managers will meet on 26 at the Motion Picture Asso- rt of America to discuss exhibi- requests for such a conference. 3 joint industry's plans for ing business at the box office i is to begin with the Academy ds Sweepstakes, will also come .he spotlight at the meeting. It likely will be followed by a committee report on progress made in the search for an ex- 'e director of the organization, ns for staging the TOA 1957 ntion in Miami Beach in con- on with TESMA and the Na- Association of Concessionaires Ije discussed also along with a pi: on the association's work in King the membership on the ajbility of foreign film product. ■I Will Introduce Roscoe |f; TOA plans for bolstering the Kization and securing more mem- lip among theatres will be taken md it is expected that the newly feaed TOA field representative, Ire Roscoe, will be briefed and l.uced to the group then. ■ier topics on the agenda of the Bag will most likely include in- i|' research plans, Council of Mo- h Picture Organizations, theatre ■>ion and subscription television, Rial, state and local legislation, M relations, drive-in theatres, con- fins, building, real estate safety If, equipment, and insurance. flw's Registers at SEC 1,030 Stock Shares From THE DAILY Bureau VivSHINGTON, Feb. 17-Loew's, ■lias filed a registration statement ■ the Securities and Exchange Miission covering 159,030 shares ■ no-par common stock. lb firm said the registration was fi/er the possible sale by officers hectors, on the New York stock ■Inge or elsewhere, of stock al- ■ acquired or to be acquired m the company's stock option Sj As of February 5, it declared, BJls had 95,700 shares issued to If under the plan, with 63,300 ert M. Bowers has been ap- Ijbranch manager. This was an- by Morey R. Goldstein, vice- It and general sales manager, h the first day's session of the sales managers meeting here, ein said that Allied Artists' pf business in the Florida ter- \Continued on page 5) 'leuisi'ofi [odct if •$! Special to THE DAILY MILWAUKEE, Wise, Feb. 18 — Thrillarama, the wide-screen process utilizing two cameras and two projectors, made its debut at the Fox Strand Theatre here Friday to what was described as "a very good house." Per- formances are continuous, with no re- served seats, and prices are 90 cents and $1.25 for adults and 50 cents for children. There were mixed reactions from the public to "Thrillarama Adventure," the first film in the process. Many said they were disturbed by the de- markation line in the middle and a (Continued on page 5) RKO Shorts Included In States Rights Deal Approximately 50 RKO Radio short subjects, in addition to 78 old and new RKO Radio features, are in- cluded in the product being turned over to state's rights distributors un- der the supervision of Budd Rogers. The Walt Disney shorts are not in- cluded, as distribution of these is being turned over by Disney to his own organization, Buena Vista. All of the RKO films are apart from the 44 which are being handled by Uni- versal. Unreleased RKO films in the state's rights deal include "Car- touche," "Finger of Guilt" and others. Older films include some of the Tarzans. Senate Group in Move For Test of ToH-TV From THE DAILY Bureau WASHINGTON, Feb. 18-The staff of the Senate Commerce Committee is recommending that the committee urge the Federal Communications Commission to order a major test of subscription television. The staff has drawn up a report that it proposes to have the committee approve to (Continued on page 5) Goldenson Receives Humanitarian Award Urging immediate mobilization of the nation's scientific resources for medical research, Leonard H. Gold- enson, president of American Broad cast- ing - Paramount Theatres, Inc., last night called for adoption of a comprehen- sive program in- volving the sub- stantial strengthening of the nation's vol- untary health organiza- tions and a gi- gantic plan for training and recruit- ing scientific personnel. Goldenson was presented the Hu- manitarian Award of the March of Dimes for his "long-time devotion to ( Continued on page 5 ) L. H. Goldenson Fight Over Extending Minimum Wage Gets Underway Next Week By J. A. OTTEN WASHINGTON, Feb. 18-One of the hottest legislative battles of the cur- rent Congress and one of vital interest to the industry will get under way here next week. It will the fight over extension of federal minimum wage coverage to large theatres and other retail and service establishments. Powerful forces are pushing for extended cover- age in these fields this year. The AFL-CIO is pushing a bill that would, among other things, extend coverage to theatres and theatre cir- cuits with either $500,000 or more of anual receipts or with more than four outlets. The Administration has not dis- closed 'ts recommendations yet, but one persistent report is that it will recommend coverage of theatre cir- cuits operating in more than one state, (Continued on page 4) For Oscars Announced Public Interest Increased By Sweepstakes Campaign By WILLIAM R. WEAVER HOLLYWOOD, Feb. 18.-Academy of Motion Picture Arts and Sciences tonight announced nominations for its 29th annual Awards Presentations, to be bestowed March 27 at the Pantages Theatre here in exercises simulcast over NBC television and radio net- works. Although Academy Awards pres- entations have been Hollywood's greatest newspaper story, world 'round, for more than a quarter cen- tury, this year's looking, listening and reading aduience is -expected to sur- pass all others by reason of increased (Continued on page 2) Wash. Exhibitors Raise $5,000 for Sweepstakes Members of the Motion Picture Theatre Owners of Metropolitan Dis- trict of Columbia have unanimously endorsed the Academy Award Sweep- stakes and subscribed $5,000 to pro- mote the contest in the national capi- tal, A. Julian Brylawski, president, has so informed Robert W. Coyne, special counsel for COMPO. The main prize to be offered by the (Continued on page 2) Sweepstakes Now Underway; Ballots To Be Ready Soon With nominations for the Academy Awards revealed last night (see sep- arate story) COMPO officially begins the Academy Awards Sweepstakes to- day. The ballots listing nominations in the 12 categories to be voted upon are now in preparation and will be- distributed to theatres as soon as pos- sible, COMPO announced yesterday. Theatres pledging participation in the Sweepstakes were well over the 2000 mark as of yesterday. The con- test will run through March 26. Motion Picture Daily Tuesday, February 19, I57 PERSONAL MENTION CAPT. HAROLD AUTEN, Ameri- can representative for Greater Union Theatres, Australia, arrived in New York from London yesterday via B.O.A.C., completing an around-the- world business trip begun Jan. 4. • Roger H. Lewis, United Artists na- ational director of advertising-pub- licity, was in Chicago yesterday from New York. • B. G. Kranze, vice - president of Stanley Warner Cinerama Corp., has returned to New York from Havana. • Mrs. Martin Davis, wife of Allied Artists' Eastern advertising-publicity director, became the mother of an- other son, the couple's second, over the past weekend. • Norton V. Ritchey, president of Allied Artists International, will leave New York today for Nassau, B.W.I., via B.O.A.C. Dan S. Terrell, publicity manager for M-G-M, will return to New York today from the Coast. • W. Stewart McDonald, vice- president and treasurer of Stanley Warner Corp., became a grandfather when his daughter-in-law, Mrs. James S. McDonald, gave birth to a girl at Ideal Hospital, Endicott, N. Y. • Mrs. Bill Cahn, wife of the United Artists foreign accounting executive, has given birth to a boy at Queens Memorial Hospital, Jamaica, L. I. Academy Nominations Told Foreign 'Oscar' Set-Up Is Scored by Goldwurm The procedure of the Academy of Motion Picture Arts and Sciences in selecting European films for Holly- wood "Oscar" nominations was op- posed by Jean Goldwurm, president of Times Film Corp., American distribu- tor of foreign films, in a statement issued here yesterday. He also took to task those producer associations which "support a Hollywood practice that is contrary to their own best in- terests." Goldwurm said the Academy was "unfair" in limiting each foreign country to only two entries for con- sideration, as well as for accepting en- tries which had not yet played in the United States. ( Continued interest stimulated by the COMPO Academy Award Sweepstakes cam- paigns poised to get into motion to- morrow. Nominations announced tonight were voted by cross-Hollywood eligi- bles, numbering 16,721, who voted by sealed ballots furnished by the Acade- my but returnable directly by mail to the Price Waterhouse auditing com- pany. On March 6 the Academy will mail to its 1,770 members, the only persons eligible to vote in the finals, ballots bearing the names of the nominated candidates, returnable to Price Water- house before March 22. Nominations in the 12 categories chosen by COMPO for its Sweep- stakes ballots follow: Best Motion Picture: "Around the World in 80 Days," Michael Todd Co., United Artists, Michael Todd, producer; "Friendly Persuasion/' Al- lied Artists, William Wyler, produ- cer; "Giant," Giant Productions, War- ner Brothers, George Stevens and Henry Ginsberg, producers; "The King and I," 20th Century-Fox, Charles Brackett, producer; "The Ten Commandments," Motion Picture As- sociates, Paramount, Cecil B. DeMille, producer. Best Actress: Carroll Baker, "Baby Doll," Newtown Productions, Warner Brothers; Ingrid Bergman, "Anas- tasia," 20th Century-Fox; Katharine Hepburn, "The Rainmaker," Hal Wallis Productions, Paramount; Nancy Kelly, "The Bad Seed," Warner Brothers; Deborah Kerr, "The King and I," 20th Century-Fox. Best Actor: Yul Brynner, "The King and I," 20th Century-Fox; James Dean, "Giant," Giant Productions, Warner Brothers; Kirk Douglas, "Lust for Life," M-G-M; Rock Hudson, "Giant," Warner Brothers; Sir Lau- rence Olivier, "Richard III," Laurence Olivier Productions, Lopert Films Distributing Corp. Best Supporting Actress: Mildred Dunnock, "Ba'by Doll," Newtown Pro- ductions, Warner Brothers; Eileen Heckert, "The Bad Seed," Warner Brothers; Mercedes McCambridge, "Giant," Giant Productions, Warner Brothers; Dorothy Malone, "Written on the Wind," Universal-Interna- tional; Patty McCormack, "The Bad Seed," Warner Brothers. Best Supporting Actor: Jan Mur- ray, "Bus Stop," 20th Century-Fox; Anthony Perkins, "Friendly Persua- sion," Allied Artists; Anthony Quinn, "Lust for Life," M-G-M; Mickey Rooney, "The Bold and the Brave," Filmakers Releasing Corp., RKO; Bob Stack, "Written on the Wind," Uni- versal International. Best Director: Michael Anderson, "Around the World in 80 Days," from page 1 ) Michael Todd Co., United Artists; William Wyler, "Friendly Persua- sion," Allied Artists; George Stevens, "Giant," Giant Productions, Warner Brothers; Walter Lang, "The King and I," 20th Century-Fox; King Vidor, "War and Peace," Ponti De Lauren- tiis Productions, Paramount. Best Song: "Julie," from "Julie," Arwin Productions, M-G-M, music by Leith Stevens, lyrics by Tom Adair; "Thee I Love" from "Friendly Per- suasion," Allied Artists, music by Dimitri Tiomkin, lyrics by Paul Fran- cis Webster; "True Love," from "High Society," Sol C. Siegel Pro- ductions, M-G-M, words and music by Cole Porter; "Whatever Will Be Will Be," from "The Man Who Knew Too Much," Filwite Productions, words and music by Jay Livingston and Ray Evans; "Written on the Wind," from "Written on the Wind," music by Victor Young, lyrics by Sammy Cohn. Best Motion Picture Story: Robert Rich, "The Brave One," King Brothers Productions, RKO; Leo Katcher, "The Eddy Duchin Story," Columbia; Edward Bernds and Elwood Ullmann, "High Society," M-G-M; Jean Paul Sartre, "The Proud and the Beauti- ful," Kingsley International; Cesare Zavattini, "Umberto D," Rizzoli-De Sica— Amato Productions, Harrison & Davidson. Costume Designing (Color): Miles White, "Around the World in 80 Days"; Moss Mabray and Marjorie Best, "Giant"; Irene Sharaff, "The King and I"; Edith Head, Ralph Jest- er, John Jenson, Dorothy Jeakins and Arnold Freyberg, "The Ten Com- mandments"; Marie de Matteis, "War and Peace." Best Scoring of a Musical: Lionel Newman, "The Best Things in Life Are Free," 20th Century-Fox; Morris Stoloff and George Dunning, "The Eddy Duchin Story," Columbia; Johnny Green and Saul Kaplan, "High Society," M-G-M; Alfred New- man and Ken Darby, "The King and 1," 20th Century-Fox; George Stoll and Johnny Green, "Meet Me in Las Vegas," M-G-M. Best Musical Score of Comedy or Drama: Alfred Newman, "Anastasia," 20th Century-Fox; Victor Young, "Around the Wprld in 80 Days," United Artists; Hugo Friedhofer, "Between Heaven and Hell," 20th Century-Fox; Dimitri Tiomkin, "Giant," Warner Brothers; Alex North, "The Rainmaker," Hal Wallis, Paramount. Cinematography (Color): Lionel Lindon, "Around the World in 80 Days"; Harry Stradling, "The Eddy Duchin Story"; Leon Shamroy, "The King and I"; Loyal Griggs, "The Ten Commandments"; Jack Cardiff, "War and Peace." 'Giant/ Named 10 Times; Tops 'Oscar' Nominations "Giant" took first place in the number of nominations as annoi by the Academy on the Coast night. The Warner Brothers film named 10 times. Following "Giant," together number of nominations were: King and I" (9), "Around the V in 80 Days" (8), "The Ten Comni ments" (7) and "Friendly Persua (6). Sweepstakes (Continued from page 1) Washington exhibitors is an expense tour for two to Hollyv with tours of the studios and k eons with the stars. Shorter all-exj tours will be awarded to other co winners. Three large Texas circuits, n senting an aggregate of nearly theatres, also will participate in contest, Coyne was informed by Whitcher, branch manager of Co bia Pictures at Dallas, who orgai a meeting of Texas exhibitors in; city. John Rowley of Rowley Ur with nearly 150 theatres scattered the Southwest, stated that his ci would participate in all the large nations. The Interstate Circuit, nearly 100 theatres, also will take under the leadership of Robe: O'Donnell. Louis Novy of T Texas Theatre will conduct the co in 13 of his houses. Other 1 circuits and independent theatre ers are being contacted. NEW YORK TBI! i — RADIO CITt MUSIC HALL- Rockefeller Center JOHN WAYNE - DAN DAILEY MAUREEN 0'HARA starring in METROCOLOR in "THE WINGS OF EAGLES" An M-G-M Picture and SPECTACULAR STUB E PRESEHTATIO FILM SERVICE CENTE • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROO/W FACIUTIE MOVIELAB BUILDIN 619 W. 54-th St., New York * JUdson 6-0367 Photo E^™^ Sth™ Kane, Editor; James D Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. si Editor. Telephone HOllywood ■ 7-214sV WashfnrtoT f A Otte?" N ™l ^ n\Mw \ef; Hollywood Bureau, Yucca- Vine Building, Samuel D. Berns, Manager; William R. We* imp, Manager; Peter Burnup, Editor- William Pav New, S I ! Club Wash ngton, D. C; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams I days and holidays, by Quigley PubHsning clmJny In7 ir SivS, A P i"V«e PrA"clPal S?Plta's of th« world. Motion Picture Daily is published daily except Saturdays, I Quigley, President; Martin Quigley, Tr Vk£ President- Then T &cke£lle.' , C*nter! £ew York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." M* Better Theatres and Better Refreshment MerchSi^ and Tref?surer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Ht A Motion Picture Daily, Motion Picture Almanac " Television Alma,^ f j ye3r 38 t fCtl0n of JJot,on Picture H^ald; Television Today, published daily as a pai;»[ March 3, 1879. Subscription rates per yeaH^n the & matter Sept' »• 1938- at the Post °ffi<* at ^ York, N. Y., under the ail day, February 19, 1957 Motion Picture Daily 3 .JEWS JUAIDUP I \i. Censor Law Out i Angeles' film censorship ordi- ■ has been declared unconstitu- by Judges Edward T. Bishop, ; G. Swain and Kurtz Kauffman lie Appellate Department of ior Court. The jurists held that w and the charge are "so sweep- >iat they embrace acts that may ie' prohibited by the qualifying : 'in such a manner as to affect h morals.' " ■ (come 'St. Louis' Plane /'eplica of the Spirit of St. Louis glal aircraft of Charles Lindbergh, a welcomed back to Roosevelt s\ Long Island, yesterday by jimds of New Yorkers including lor Jacob K. Javits. The event ied a series of special activities Mig up to the world premiere of afsrs' "The Spirit of St. Louis" E held at Radio City Music Hall ■day. cbpt SDA Affiliation mbers of the New York Film :ors Organizing Committee unanimously accepted the terms iliation offered by the Screen :ors' Guild of America. The step will be taken by SDGA, their members will ballot on val of the affiliation. This vote leduled to take place shortly llywood. When the affiliation is eted, NYFDOC will cease to and its members will join the York Branch of SDGA. A local of the guild will be opened and ations will be started with the York Film Producers Associa- or a basic agreement and con- covering staff and free-lance e )rs. x! a Shows for '80 Days' Tree additional showings of Bel Todd's "Around the World ji Days" have been scheduled •is Washington's Birthday week- d t the Rivoli Theatre here. On ■pay there will be an extra atUe at 2:30; on Friday added i , one at 10:30 A.M. and one 1:0 P.M. 4 Expands in Charlotte v headquarters for the Char- N. C. exchange of United Ar- ire being constructed. Approxi- / 8,000 square feet will be pro- in the Old Carolina Delivery e building and $60,000 will be ei on remodeling. The building e ready for occupancy in May, ling to present plans. Friday Heads Meco Realty Thomas F. Friday has been elected president of the Meco Realty Co., the organization into which all M. E. Comerford companies have been merged. Friday, Frank C. Walker, and John E. Coyne were all elected direc- tors of the company, with Walker, formerly president, named board chairman. Other officers elected include Thomas J. Walker, vice-president; Robert P. McDonough, treasurer; Thomas P. Cronin, secretary; and Dorothy Rafferty, assistant secretary. In addition Coyne, who was elected a director to replace J. J. O'Leary, who recently retired, was named ex- ecutive vice-president and general manager. Walker, a former postmaster gen- eral under the late President Franklin D. Roosevelt, has been associated with the Comerford Interests as general counsel and in an executive capacity since 1924. After the death of his uncle, the late M. E. Comerford, in 1939 he became president. Joined Comerford in 1936 Friday, has been associated with the Comerford Interests since 1936 as general counsel and in an execu- tive capacity. Coyne has been asso- ciated with the organization in an administrative and advisory capacity since 1952. Before joining Camerford he was an accountant and consultant on taxes, estates and corporate finance. Thomas J. Walker, son of Frank, has been associated with the company since 1946 and in an executive capac- ity since 1953. McDonough has been associated with the Comerford chain for more than 25 years. During his tenure with the company he has had experience in practically every depart- ment. Cronin has been associated with the companies since 1937, and in 1953 became the controller. Prior to his appointment by the Comerford corporation he was the chief auditor in the production, distribution and exhibition departments of Paramount Pictures, Inc. N. H. Operators Elect NEW HAVEN, Feb. 18.-Anthony Basjlicato has been elected president of Local 273, Motion Picture Opera- tors Union, AF of L. Others named: A. Nelson Frazier, vice-president; Ed- win Boppert, treasurer; Benjamin Es- tra, secretary; Ernest DeGross, busi- ness representative; and Louis La- Vorgna and Isadore Stein, executive committee. To Honor Brewer OMAHA, Feb. 18-Roy Brewer, supervisor of Allied Artists exchange operations, will be presented the an- nual award of the National Conference of Christians and Jews at Brotherhood Week observance ceremonies at the Sheraton Fontenelle Hotel here tomor- Major Executives To fie On Dais with DeMille Major executives of the film indus- try will be seated on the dais with Cecil B. DeMille when he receives a special award of the National Ad- ministrative Committee of B'nai B'rith for having produced "The Ten Commandments" at a Cinema Lodge luncheon at the Sheraton-Astor Hotel here next Monday. Seated at the dais with DeMille will be Philip Klutznick international president of B'nai B'rith, Barney Bala- ban, Robert Benjamin, Harry Brandt, George Dembow, Martin Levine, Samuel Rinzler, Robert K. Shapiro, Spyros P. Skouras, A. Schneider, A. W. Schwalberg, Sol Schwartz, Solo- mon M. Strausberg and Max Young- stein. B & K Will Not Renew Leases on 2 Theatres CHICAGO, Feb. 18. - Balaban & Katz have announced that they will not renew their lease on the Harding Theatre when it expires Feb. 28. They plan to follow the same action when their lease on the Howard expires around the first of June. George Phillips, who owns the buildings housing the two theatres, will continue to operate them. Phil- lips now owns and operates the Pick- wick in suburban Park Ridge. PEOPLE Johnny Green, general director of music at the M-G-M studio, has been named musical director for the 29th Academy Awards presentation show to be held Mar. 27. n Norman Glassman, chairman of the board of Independent Exhibitors of New England, on Friday will cele- brate his 25th year as owner and op- erator of the Rialto Theatre, Lowell, Mass. □ Barbara and Beatrice Blatchford, twin daughters of George Blatchford, comptroller of Allied Artists, have been signed to an exclusive five-year contract by Era Records. The 16- year-old girls are known in the musi- cal field as The Beebee Twins. □ Lou Brown, director of advertising- publicity for Loew's Poli-New Eng- land Theatres, has been elected a di- rector of the Retail Trade Board of the New Haven Chamber of Com- merce. □ A. Ronald Button, California State Treasurer and former Hollywood at- torney, has been appointed to the board of directors of Cathedral Films, Inc. Motion Picture Daily Tuesday, February 19, h 'fl SCTOA Asks (Continued from page 1 ) OA, on behalf of the board of direc- tors, said, in part: "The inquiry would be not only for purposes of determining whether these arrangements are consistent with anti- trust laws, but whether the Depart- ment of Justice should take appropri- ate action to prevent the making of similar arrangements by other dis- tributors. It is the view of the SCTOA board that the removal of an impor- tant distributor, and the handling of its product by another distributor who is also handling product of a com- peting producer, may tend to dim- inish competition among producers in the distribution of motion pictures. "It has been a common experience in the motion picture industry that aggregation of economic power tends to the disadvantage of potential pur- chasers of motion pictures." In Washington last night the De- partment of Justice would not com- ment on whether or not it has re- ceived a letter from Harry Arthur on the RKO-Universal distribution deal. MPi A Directors Meet On Varied Agenda A varied agenda taking up all types of film problems throughout the world will confront the board of directors of the Motion Picture Export Association at their meeting to be held here this afternoon. Highlighting the conference will be a report on Central American and Latin American problems to be pre- sented by MPEA vice-president Ro- bert Corkery. Wage problems in Brazil, contributions to a Mexican hospital construction fund, support for national newsreels in Uraguay, and remittances in Colombia, will also be taken up. Other topics on the agenda of the MPEA meeting include a remittance problem in Indonesia; settlement of a film board in the Philippines; sales to independents in Burma; film re- quests from the Canadian Pacific lines; Venice Film Festival regulations, and the five-picture limitation on sales to East European countries. C. G. Dickinson Dies LONDON, Feb. 18. - Clifford George Dickinson, 62, Allied Artists' representative in the United Kingdom, died here Saturday night at his home. He had been with the industry here 40 years, and was with Paramount Pictures a long time prior to his affilia- tion with Allied Artists. IT WON'T TAKE A FULL PAGE AD TO TELL YOU I GIVES YOU The FASTEST^ REVIEW: Oh, Men! Oh, Women/ 20th Century-Fox — CinemaScope Sophisticated comedy on a high plane, witty dialogue, romantic inter- ludes and psychoanalysis are combined in Nunnally Johnson's amusing CinemaScope and color production of the 1953 Broadway stage hit, "Oh, Men! Oh, Women!" This spirited motion picture spoof, which presents a stellar cast headed by David Niven, Dan Dailey, newcomer Tony Randall, Ginger Rogers and Barbara Rush, will satisfy many an audience as it has a goodly quota of laughs and comic situation sequences. Chances look excellent for it to attain top grosses in all types of theatres. Smartly directed by Johnson, "Oh, Men! Oh, Women!" is a modern satire on psychoanalysis, its practitioners and its patients. Pervading the entire satire is Johnson's urbane, literary flavor that will exert strongest appeal to comedy lovers. It tells about a psychoanalyst who is about to be married and how he hears some alarming things about his fiancee and her old friends from his patients, one a dangerous "wack" and the other the husband of a woman with marital problems. Amidst glamourous settings, the production and performances are spirited, especially those characterizations by Niven, who portrays the psychoanalyst, and Randall, who walks off with the acting plaudits. Dailey is cast as an irresistible, homeloving movie star whose wife, Miss Rogers, is a patient of Niven. Miss Rush portrays the chic, pretty young woman whose past and present experiences are the focal point of the satire. Niven, who believes that for him there can be no emotional distur- bances, gets a shock two days before his marriage when patient Randall, a travelling man, informs the psychoanalyst that his troubles are caused by a woman. He identifies her as Miss Rush, who a number of years before was a favorite of Dailey when he was in summer stock. Miss Rogers informs Niven that her husband plans to take things into his own hands as he blames the doctor for his family situation. The situ- ations come to a head in one whacky scene where all wind up at Miss Rush's apartment. Niven loses his composure; Dailey unburdens himself of his opinion of psychoanalysts in a highly-theatrical speech, and Ran- dall accuses Niven of unethical practices. The climax is reached in the picture on the decks and in the cabins of the Liberte, when Niven is given his ring back by Miss Rush for being inhibited and inexperienced. A reconciliation is reached when Niven "blows his stack" in telling her off, and, at the same time, still professes his love for her. Dailey and Miss Rogers also reach a happily blissful state when he decides to act as he did in his courtship days by making a woman feel necessary. Randall is left holding the bag for he is alone, and still with his problems. Supporting the principals excellently are Natalie Schafer, Rachel Stephens, John Wengraf, Chervil Clarke and Charles Davis. Johnson produced, directed and wrote the screenplay from the Broadway play produced by Cheryl Crawford. Running time, 90 minutes. General classification. For February release. Lester Dinoff mi 630 Ninth Ave. NEW YORK. N.Y. 1327 S. Wabash CHICAGO, ILL. Plan Report on Small Projector Sprockets The Eastern branch of the Industry Research Council will submit a report on the utilization of small sprockets on motion picture projectors to the Council within the next two weeks, it was reported here yesterday. The group is currently preparing the report recommending that the small sproc- kets become standard throughout the industry. Many of the film companies are contemplating urging their customers to switch over to small sprockets as a large proportion of their releases are wide-screen product. It is felt by the companies that once small sproc- kets are installed in theatres, print costs will be lowered. 'Dolphin' Set to Open In 9 Cities in April "Boy on a Dolphin," the Easter re- lease of 20th Century-Fox, will receive the largest series of special premiere showings in the company's history, with benefit openings in nine U. S. cities in April, according to an an- nouncement yesterday by vice-presi- dent Charles Einfeld. The picture was filmed in Greece and stars Alan Ladd, Clifton Webb and Sophia Loren. Cities scheduled for the benefit showings are Baltimore, Boston, Chi- cago, Cincinnati, Detroit, Minneapolis, San Francisco, Seattle, and Washing- ton, D. C. Each premiere will be attended by motion picture stars, ra- dio and television personalities and leading social, civic and political fig- ures in each community. Minimum Pd lv (Continued from page 1) with more than 100 employes more than $1,000,000 of annual The fight will get under way as ate and House committees start 1 ings next week. A Senate Labor committee headed by Sen. Ken ( D., Mass. ) will start hearings Monday, while a House Labor committee headed by Rep. Kelley" Pa. ) starts hearings on Friday, M 1. Labor Secretary Mitchell is pected to open each set of hear The minimum wage law req, payment of at least $1 an hou covered workers and payment of and a half for hours beyond ! week. Presently, theatres are i pletely exempt from coverage. Both the House and Senate mittees hope to hold the hearinj three or four weeks and get a: ready fairly soon after the heai end. Lobbyists Busy The lobbying on the problem, 8 affects retail workers, farm labc construction workers and many groups along with theatre empl has already been intense. The I CIO and the Retail Clerks Associ: have been contacting congressmei extended coverage, while the Ai can Retail Federation has been pi gandizing against extension. So far, theatre spokesmen hav< asked to be heard, but they're exj ed to ask shortly for a chance to fy. In earlier hearings, they opf coverage extension, arguing that atres were already having hard I and could not stand the increased that would result from coverag their employes. However, the 1 hood of coverage extension is greater this year than in the ei years when theatre spokesmen t' fied. Slate Local Meetings On UA Promotion Drl United Artists has set a seriel local sales conferences at each (1 33 exchanges in the United Statesl Canada to map out regional phas* the new distribution program set! over the weekend at the compw 1957 sales convention. The meeB were announced yesterday by WiB J. Heineman, vice-president in cl'jj of distribution, who presided af§ national convention with general! manager James R. Velde. Velde will be in Kansas City t$ and Chicago tomorrow to begin" first of the domestic area convent* UA plans a record $6,000,000 prtt tional drive to back its product lifP in the next nine months. The series of regional conferejes will be directed by UA's six diiH managers, beginning this week. )}'' em and Southern division mar|« Milton E. Cohen and Western div'on manager Al Fitter will tour their* ritories in a follow-up to the &■ conventions. May, February 19, 1957 Motion Pictljke Daily Ihrillarama Bow in Milwaukee ( Continued t difference in quality of color een the two films, le comment: "Not enough action. \ Cinerama much better." An- : "A long way from Cinerama, the price is different too." An- patron attributed faults in the innance to the projectionist. 1 hand for the premiere here was rt Reynolds, president of Thrilla- Productions, Inc. He said that lation of equipment had been [e at the Strand due to the fact it previously had shown Todd- The Thrillarama picture was from page 1 ) projected with a width of 55 feet. Reynolds said that when the picture is opened in Philadelphia on Thursday the installation will include a new lens attachment he has developed "to eliminate the necessity of reposition- ing the projectors." At present, according to Reynolds, there are only three prints of '"ihrilla- rama Adventure" available, but he added that he expects to have 25 more by the end of the year. Asked about plans for future productions, he said they depend upon public acceptance of the current film. foldenson Toll -TV Test 1 {Continued from page 1) Hin welfare activities" by Sypros Eras, president of Twentieth Cen- trFox, at a testimonial dinner in ie,irand Ballroom of the Waldorf- iia Hotel. have come to the point where liust take positiv e action, Golden- Bsaid in urging "a program of Bng and recruiting of scientific Ibnel for medical research" in Br ratio to the effort the nation vi to military research. Sttle Hymn' Opens Big |)s Other U-I Films Biversal - International's "Battle fii" topped all of the company's ■pus pictures, including "The l|i Miller Story" and "To Hell and in its world premiere en- fflient in Marietta, Ohio, the com- ■ announced yesterday. The pic- Im-ossed $6,000 in four days at ■polony Theatre there, where it Hiued after a simultaneous pre- ■ at the Putnam and Ohio Thea- wilso on Thursday night. ' Weekend Business Heavy ffi} picture did comparable busi- ffin openings throughout the terri- ijpver the weekend, the company Pi At the Strand Theatre in Lex- Bi, Ky., it grossed $4,650 in three ■ at the Liberty, Zanesville, Ohio, ■0 in three; at the Capitol in ■ling, W. Va., $4,750 in three; ■the Rives, Martinsville, W. Va., Hp in three. | Hinge Election as W CEA Vice-President From THE DAILY Bureau NDON, Feb. 15 (By Air Mail). Hinge, at present treasurer of inematograph Exhibitors' As- ion, will automatically be elected iresident of CEA at the group's il meeting on March 12. His is the only one which has been )rward for the position, is expeetcd that William J. man, a former CEA president, suceed Hinge in the post of rer. ( Continued from page 1 ) this end. The report is being circu- lated among committee members now, and will probably be discussed at the committee's next meeting, now scheduled for Feb. 27. The Senators could, of course, change the staff pro- posal. The staff report, based on com- mittee hearings last year, argues that the commission has the legal authority to pass on the matter and that toll TV is now of a technical quality to warrant a large scale test. Accordingly, it urges the commission to authorize such a test at the earliest moment. In any event, it says, the commission should decide the matter one way or the other at the earliest possible date. Allied Artists Opens (Continued from page 1) ritory had increased to the point where the opening of the new branch "would best serve the interests of the company and the exhibitors." The new exchange will commence opera- tions March 4. Bowers is presently a salesman in Allied Artists' Dallas exchange, and was previously associated with Warner Brothers and M-G-M in a similar capacity. . S. O. S.9 Union Sign A new contract was been entered into by S.O.S. Cinema Supply Corp. here and International Association of Machinists AFL-CIO covering em- ployes in production and manufacture by the company. This marks the 20th year of "harmonious relationships" be- tween S.O.S. and the union, the com- pany said. Business representative Sal Iaccio handled the negotiations for I AM. Atlanta Executives Die ATLANTA, Feb. 18.-Two former film row executives, Walter Griswell and Herbert Lyons, died here at their homes recently. Griswell had been associated with booking in major ex- changes, while Lyons was branch manager for RKO Radio for many years until his retirement a few years ago. Television Today TV Starts 13 IN OUR VIEW «•* Jpof Series AS POGO might say: "The teevees are a most contrary media." The week before last, producers were knocking out themselves and their au- diences with a whole pride of spec- taculars, not one of which quite lived up to its advance billing. Then, last week, everything had more or less gone back to its customary budget and running time and the results were certainly as spectacular, if not more so, than those of the previous week. Dramatic Fare Excellent Almost every one of the week's live dramas had some sort of distinction, kicking off with the Kaiser Hour's "So Short a Season," Tuesday night, through Alcoa's Sunday night resur- rection of Philip Barry's "Animal Kingdom." The Kaiser production, an- other in the seemingly endless line of "off-beat" Westerns, for at least one and one-half acts was a fine character study nicely acted by Albert Salmi and Rip Torn. The following evening, U.S. Steel had an excellent little script, "Inspired Alibi," written by S. S. Schweitzer and starring Shelley Winters, Pat Hingle and Ed Andrews. As written and performed, this was a model show, not overly ambitious, but neat and crisp and fully realized within the limitations of the medium. Mickey Rooney Back Thursday evening, Playhouse 90 of- fered a comparatively unwieldly adap- tation of the expose novel, "The Comedian," which had as its brilliant focal point none other than Mickey Rooney. His talent, one of the finest in the entire entertainment industry, is as vital and alive today as it was when he was racing through life as Judge Hardy's boy. The aforemen- tioned "Animal Kingdom" was inter- esting to the student of the drama, representing, as it does, that now almost forgotten era when comedies took place in drawing rooms, when actors were required to speak dis- tinctly and not allowed to scratch themselves in public. This adaptation was pretty well chopped up, but the old-time sophistication was there, no less fascinating because it now seemed so foolish. Robert Flaherty's Widow Featured Some other noteworthy moments of the week: Odyssey's Sunday afternoon film essay on "The World of Robert Flaherty," including clips from sev- eral of the master's best works and a filmed interview with his widow, whose face is as expressive and strong as any her husband caught on his far travels. . . . Wide Wide World's cam- era, which got up to, if not through, the sound barrier. . . . Schlitz Play- house's Friday night thriller, "Night The Universal Pictures Co. televi- sion department is currently under- taking the greatest production activ- ity in its nine-year history, with 13 new series of television spots being placed through seven of the country's top advertising agencies, Norman E. Gluck, in charge of television for Universal, said yesterday. The 13 new series of spots now in various stages of production and the major advertising agencies through which they have been placed include Pepsi Cola and Mercury cars through Kenyon and Eckhardt; Hit Parade Cigarettes, DeSoto cars and DuPont through Batten, Barton, Durstine and Osborn; Marlboro Cigarettes, Kel- logg Cereals and Camay Soap through Leo Burnett; Lux Beauty Soap and Ford cars through J. Walter Thompson; Budweiser Beer through D'Arcy; Chevrolet cars through Campbell-Ewald and Dodge cars through Grant. N. C. Station Joins NBC The affiliation of WSOC-TV, Chan- nel 9, in Charlotte, N. C, with the National Broadcasting Company, has been announced by Larry Walker, ex- ecutive vice-president of the station, and Harry Bannister, vice-president in charge of station relations for NBC. Now under construction, the station will become an NBC-TV optional in- terconnected affiliate when it begins operations about May 1. Acquires 'Fog' Rights Producer-agent Henry C. Brown has acquired the film rights to "The Fog," a play written for "Climax," by Dale Wasserman. The author had asked his. name be removed from the credits because the basic concept of his script was changed for the show. Brown bought the original, unchanged version for $50,000. Champion Show Slated "The Marge and Gower Champion Show," a new comedy with music and dancing, starring the dance team, will have its premiere on the CBS Tele- vision Network Sunday, March 31. The program will be seen every other Sunday at 7:80-8:00 P.M. EST, alter- nating with "The Jack Benny Pro- gram." Drive," with Everett Sloane and Con- stance Cummings. As good as one of Hitchcock's situations. . . . Mike Wal- lace's Friday night interview with Dame Sybil Thorndike who, in her mid-seventies, may be living proof that longevity is the result of an in- satiable interest in the worlds in which one lives.— V. C. FLY WITH THE PILOTS WHO FLY THE WORLl TWA CAPTAIN HARRY CAMPBELL, with TWA since 1929, has piloted TWA planes more than 5 million miles. He helped establish and operate the Eagle Nest School at Albuquerque — first 4-en- gine pilot training school in the U. S. Flew as a Colonel in World War II. Active in fraternal organizations, he still finds time for ocean boating with his son and daughter near their Corona del Mar, California, home. Experienced Captain Campbell is the kind of man TWA tradi- tionally places at the controls, the kind of man you like to have in command. TWA 1 Fly TWA fast, non-stop Ambassador between New York and Los Angeles. De luxe Super-G Constellation service offering tempt- ing meals and beverages, gracious hostess service and the delightful "Starlight" lounge. Exclusive! . . . full-length sleeper berths (extra charge) available on overnight Ambassadors. For full information on Ambassador service, or any of TWA's many other First Class and thrifty Sky Tourist flights, see your travel agent or nearby TWA office today. FLY THE FINEST FLY TWA TRANS WORLD AIRLIN& FAMILY TRAVELERS: Special savings for you ivith TWA's Family-Fare Plan. MOTION PICTURE DAILY VL. 81, NO. 35 NEW YORK, U.S.A., WEDNESDAY, FEBRUARY 20, 1957 TEN CENTS mnounces Program ffodd to Make )on Quixote,' >ther Films ins Also to Acquire 0 Theatres on Lease By LESTER DINOFF (Picture on Page 2) n ambitious program for the fut- encompassing the acquisition and chising of about 100 theatres, the luction of four "shows on film," the filming of at least seven per- ances of the La Scala Opera, was junced here yesterday by producer hael Todd at a luncheon at Toots r's Restaurant. odd's plans for the coming years, e explained yesterday, provide for: he early spring of 1958 production "Don Quixote," with Cantinflas ne of the stars, filmed most likely odd-AO; o acquire at least 100 theatres :r leasing or franchise agreements •oadshow engagements of "Around Si World in 80 Days" and "Don "}[ cote"; pp produce a minimum of seven t^'on pictures of La Scala Opera (Continued on page 2) Lew's Extends Vogel's ntract Until 1961 From THE DAILY Bureau ASHINGTON, Feb. 19.-The em- inent agreement entered into be- Joseph Vogel and Loew's, Inc., nally entered into on Aug. 11, , has been extended five years to 21, 1961, according to a Securi- M & Exchange Commission report. Ipgel's contract as head of Loew's, W' was acquired from the Marcus {Continued on page 2) Itiuck Due Here for louras, Einfeld Talks ■ arryl F. Zanuck is scheduled to *je here from London by plane to- la] for meetings with Spyros Skou- "a: 20th Century-Fox president, and ^1-les Einfeld, vice-president, on the pr liere and campaign plans for his (Continued on page 2) 10 Offices in U. S. for Rank Nine district offices and a branch office will be opened in this country in April by Rank Film Distributors of America, Kenneth Hargreaves, president, announced yesterday on his return from a tour of key cities to de- cide on field locations. He was ac- companied on the trip by Irving Ho- chin, general sales manager, and Geof- frey Martin, advertising, publicity and exploitation director. The district offices and their sales (Continued on page 6) All Exchange Areas 'Sweeps' Participants With the entry yesterday of 85 ad- ditional theatres, bringing the total to 2,400, all exchange areas are repre- sented by theatres that will participate in the Academy Award Sweepstakes, Robert W. Coyne, special counsel for COMPO, announced. Three circuits and 50 individual theatres sent in their entries yesterday to COMPO. The circuits included (Continued on page 3) Texas Drive-lin Meeting Opens Monday in Dallas Special to THE DAILY DALLAS, Feb. 19 - The three- day convention of the Texas Drive-in Theatre Owners Association will open here at the Adolphus Hotel on Mon- day, with the principal item on the (Continued on page 2) Error Found in Listings For Academy Nominations By JAY REMER The listings from the Academy of Motion Picture Arts and Sciences un- der the heading, 'Best Motion Picture Story," includes "High Society," MGM, Edward Bernds and Elwood Ullman. Somebody apparently goofed —but good! First, MGM's "High Society" is an adaptation of "The Philadelphia Story" based on the play and there- fore couldn't possibly be considered as an original motion picture story. In addition, Messrs. Bernds and Ull- man did write a film story called "High Society," but it was a Bowery Boys picture, made for Allied Artists and released in April, 1955, somewhat early for inclusion in the current nominations. For the benefit of the Academy, MGM's "Society" did have a screen- play credit, but it was by John Pat- rick. Incidentally, the "Best Motion Picture Story" category is one of the Academy Sweepstakes contenders. RKO Informed Justice Of Deal with Univ. RKO Radio officials yesterday indi- cated they would have no comment to make on Southern California Theatre Owners Association's letter to the De- partment of Justice requesting the lat- ter to make a study of the deal by which Universal took over distribu- tion of some RKO Radio product. However, an RKO Radio spokes- (Continued on page 2) REVIEW: The Spirit of St. Louis Warner Bros. — CinemaScope All the drama, suspense and excitement that engrossed the world when the unassuming Charles Lindbergh made his successful flight across the Atlantic 30 vears ago is recreated in this distinctive Leland Hayward production, expertlv directed bv Billv Wilder. James Stewart, as Lind- bergh, turns in one of the top performances of his long and distinguished screen career, in a role that is as exacting as perhaps anything he has ever undertaken. Running well over two hours, a measure of the production's smooth, professional quality is the fact that time is forgotten as the story moves inexorably toward the trans-Atlantic flight and the increasing tension of (Continued on page 3) B. G. Cantor Elected Insurgent Wins Heyman Place On NT's Board Rhoden Sees an Approval Of Circuit's Management By WILLIAM R. WEAVER LOS ANGELES, Feb. 19-B. Ger- ald Cantor's campaign to obtain membership on the National Theatres board of directors culminated suc- cessfully today in his election at the annual stockholders meeting, at NT headquarters. Under the corporation's cumula- tive-voting system, with 12 candidates nominated for election to the 11-man board, Cantor received 5,004,978 votes, and replaced encumbent George E. Heyman, Jr., as a director. All other board members were re- elected. Following the stockholders meeting (Continued on page 3) Two Hub 'Trust' Cases Settled Out of Court Special to THE DAILY BOSTON, Feb. 19-Two anti-trust cases were settled here today, both out of court, which were pending in U.S. District Court here. In the case of the Victoria Theatre, Greenfield, Mass., suing for $2,000,- 000 damages against the eight majors and Republic, an agreement was (Continued on page 3) Record Bookings Slated In Fox Skouras Drive 20th Century-Fox has already set a record 43,516 feature bookings for the Spyros P. Skouras 15th Anniversary Celebration more than a month before it is scheduled to get underway, Alex Harrison, general sales manager, an- (Continued on page 2) Television Today t Motion Picture Daily Wednesday, February 20, PERSONAL MENTION G RALPH BRANTON, Allied Art- • ists vice-president and presi- dent of Interstate Television Corp., is in New York from the Coast. • Alex Harrison, 20th Century-Fox general sales manager, yesterday was in his home town, Salt Lake City, from New York. • William F. Rodgers, industy con- sultant and former M-G-M sales chief, has been discharged from Me- morial Hospital, Hollywood, Fla., and is recuperating at his residence there following a siege of pneumonia. • Herman King, of King Brothers, has arrived in New York from Holly- wood. Roy M. Avey, of Georgia Theatre Co., has left Atlanta for a Caribbean cruise. • Bernard M. Kamber, executive as- sistant in charge of the New York office of Hecht, Hill and Lancaster, will leave here today for Hollywood. • Alva Smith, of Westrex Corp., has left New York for Lahore to visit the company's Pakistan branch. • Harry Norris, joint managing di- rector of J. Arthur Rank Overseas Film Distributors, Ltd., has arrived in New York from London via B.O.A.C. Texas Drive-in Meet ( Continued from page 1 ) agenda for that day being the meeting of the board of directors. Eddie Joseph, president of the as- sociation, will deliver his annual re- port on Tuesday morning, after which, in the afternoon, the delegates will be welcomed to the city by Mayor R. L. Thornton of Dallas. Following Mayor Thornton's talk, the keynote speech of the convention will be de- livered by Edwin Tobolowsky, chief barker of Tent 17, Variety Club. Business sessions on Wednesday will include maintenance problems, playground equipment, theatre legis- lation, operational developments, pop- corn merchandising, concession stand management, and point-of-sale dis- plays. The principal speaker on Wednes- day, final day of the meeting, will be Will Wilson, attorney general of Texas. M.P. DAILY picture AS MIKE TODD, with the gestures, told newsmen yesterday at Toots Shor's about his next, "Don Quixote." With him, William Peper of the World Telegram, Mike Todd, Jr., agent Bill Doll, David Durston, and Paul Montague, and business manager Mike Cavanagh. Todd to Make 'Don Quixote' (Continued performances in one year, then turn them out at the rate of three to four annually afterwards; A film on the life of Toscanini; Further development of a "gim- mick" process whereby viewers can see 3-D without glasses. Accompanied by his son, Michael Todd, Jr., and his public relations counsel, Bill Doll, the producer said that production of "Don Quixote" "will be on a scale that justifies road- shows, as this form of exhibition is here to stay." The film will be made in Spain, he said. Criticizes Exhibitors Todd spoke for a while on what he called his "anti-exhibitor feeling." He told of his visits to theatres playing "Around the World in 80 Days" and cited some instances where the man- ager extended his intermission so that from page 1 ) "he could sell more popcorn, ice cream and orange pop." Todd said that in the course of the next few years, he plans to acquire or make franchise deals for theatres— "about 100 of them. One hundred potential theatres provide between 50 to 60 per cent of a picture's overall gross. They also provide about 85 per cent of the potential customers." Asked about the financing of his various projects, Todd replied that "I am not worried about it." It was indicated that United Artists Corp. would again be a partner in some of his plans. Todd said that UA will handle the regular distribution, after roadshow of his pictures. In reply to a question as to whether he planned to release another version of "80 Days," he said that there "is no Cine- maScope version of it," but that there are provisions for a 35mm version. Skouras Drive (Continued from page 1) nounced yesterday. The six-week tes- timonial drive begins March 24 and runs through May 4. The advance bookings represent 9,182 theatres in the U.S. and Canada, Harrison said. He also predicted that the first week of the celebration will establish "a new company high seven- day booking mark." At the present time, playdates for this period total 15,385. Jerrold Answers Suit PHILADELPHIA, Feb. ^.-'Reply- ing to an announcement made by the Antitrust Division of the Department of Justice that it has filed a complaint charging violation of anti-trust laws against his company, Milton J. Shapp, president of Jerrold Electronics Corp., has expressed his "confidence" that neither he nor his company "have done anything which is in violation of the anti-trust laws." RKO Informed Justice (Continued from page 1) man recalled that at his January press conference explaining the deal, Tom O'Neil, chairman of the board of the company, had been asked by a re- porter whether the Justice Department was aware of the deal and, if so, what its attitude was. O'Neil replied that RKO Radio had furnished the Department with full information concerning the deal and had sought some indication of its views without success. O'Neil said RKO Radio had been advised by its attorneys that there was no violation of the anti-trust or other Federal laws involved in turning over the films to Universal for selling and distribution and, while the Department of Justice did not confirm this, its policy usually is not to approve such moves in ad- vance but, rather, to observe them after they have been put into being. Justice officials in Washington earli- er declined comment on the SCTOA letter. No Early Action on Fox-MGM Studio Move L it may require another four ii& months of discussions before de- cision can be reached on the pi% ability of 20th Century-Fox tre ring its production activities t M-G-M studios at Culver City, a cial of the former company sai< terday. The discussions, which wen tiated recently, follow earlier \ cessfully ones which 20th-Fox o held with Warner Bros, on th< sible transfer of production t Burbank lot. While oil drilling progress on the Fox lot, the pri objective of a studio consoli move would be economy, the pany official said. Zanuck Due (Continued from page 1) current independent production land in the Sun," and his next, Sun Also Rises." While here Zanuck will atter first meeting of the 20th-Fox of directors and finance com since he became a member of The meetings are scheduled foi 28. He will return to Lond< March 2 for scoring work on "Is the world premiere of which is on Decoration Day. Zanuck is scheduled to hold a conference at the 20th-Fox hor fice this afternoon. Vogel Contract (Continued from page 1 Loew Booking Agency last Oc which was assigned the agreem 1941. As president of Loew's, Inc gel received $2,140 per week, a ing to the salary agreement ei into by both parties on Aug. 6, the SEC report noted. Expens Vogel and his family while tra are. also provided for in the agree the SEC noted. I Sbowplace of the FOR YOUF SCREENING • Three Channel interlock projectii • 16, 17% & 35 mm tape interior • .16 mm interlock projection CUTTING & STORAGE ROOAfe 619 W. 54-th St., New Yorl JUdson 6-0367 Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner News Editor; Floyd E. »» lanager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William MOTION PICTURE DAILY, Martin Quigley, Photo Editor; Herbert V. Fecke, Advertising Manager; wis n. rausei, riouuaiuii »ijij«6c;, "»"J™" "iST * ""i *c\ — V""'" 7^r~in«lW~Vj"" b ' TTnne Willian Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St Leicester Square W .2, Hope W'Uian nun Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Dai y is published daily except Saturday^ days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100 Cable address: Quigpubco . New J Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Wary. Other Quigley Publications: Mot or ' P'ctuie 1«( Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Pictur Herald; Television Today, published daily as a V, Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 193 at the Post Office at -New York, JN. Y., under iae p March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. I lesday, February 20, 1957 Motion Picture Daily i fo Back Independent iucers in Cinemiracle From THE DAILY Bureau S ANGELES, Feb. 19-National res' $2,000,000 film-financing disclosed by NT president El- Ihoden at the stockholders meet- vill be available to independent cers wishing to utilize the com- ; three-panel process, Cinemi- as well as all other systems, it nnounced subsequently. \T Directors 1 (Continued from page 1 ) | pwly constituted board met and ;lited all officers. litor said, in a prepared state- I "I am happy to be a member I; board and I wish to express S j.anks to shareholders, large and m who entrusted me with their ■ ence and made my election pos- iil look forward to a long, happy dbnstructive relationship with my dissociates. I intend to follow a Bim which will be beneficial to ■ickholders." ititor said he favors a three-point kim, for the company, calling ■[sing available funds to purchase Bon stock. ff nproving theatres now operating Iitisfactory profit and eliminating profitable theatres, fjsing available funds for diversi- on purposes, by investments in fp situations of an enduring nat- Fi lowing the election, NT presi- f^lmer Rhoden, queried informal- fc his reaction to the outcome, told ■)N Picture Daily, "Mr. Cantor I pressed his approval of the NT (Element. His activities have in- ijd the value of NT stock. I see ■ ason why his addition to the ■Ration shouldn't work out very Ibly." tfir to the election Rhoden had Bed on the company's last fiscal fij ended last September, and on H'st quarter of the present year, ^proximately 150 stockholders at- ng the meeting in person. He ■id out that the previous year tire ■ry had faced two major prob- Wproduct shortage and release of If studios' backlogs to television, ■'so has enjoyed two favorable ■ pments, admittance tax reduc- ■ nd the studios' plunge into big- ■t production. Praises 'Block-Busters' he latter reference he included lock-buster" pictures produced aggregate cost $34,000,000, and d out that five of them were ated for "best picture" academy iden said major studio backlogs levision had not damaged box revenues in any degree, and block-busters" have been doing ndous business at advanced ad- ns wherever played. )den said the corporation has The Spirit of St. Louis (CONTINUED FROM PAGE I) the lone flyer's high adventure as, at last, his tiny, fuel-weighted plane barely rises above the line of trees and wires at the take-off and leaves one landmark after another behind until at last it passes over New- foundland, heading out into the gathering darkness and the North Atlantic. Stewart's performance and Wilder's discerning direction put the au- dience in the cockpit of "The Spirit of St. Louis" on the lonely journey through fog, over icebergs, past the crises of consciousness lost in sleep that can no longer be denied, in navigating by the stars when the plane's magnetic instruments go dead, and of rapidly forming ice on the wings that presses the Spirit close to the wave tops. And the relief is almost physical when the new dawn arrives and soon after a gull, then a fishing vessel, then land are sighted, and the land is identifiable as the southwest tip of Ireland— eight hours flight from Paris. Then darkness descends again, eventually to be dispelled bv the City of Light and there remains onlv the task of locating Le Bourget field and of landing the Spirit at night. The field discovered, fatigue and its toll in loss of confidence build a new hazard at the very door of success. But this, too, is overcome and the tiny Spirit is landed smooth- ly in the gloom of midfield as throngs break through barriers and carry off the honestly surprised Lindbergh on their shoulders. The screen play, by Wilder and Wendell Mayes, is based on Lind- bergh's own book, which was adapted bv Charles Lederer. While the trans-Atlantic solo flight is the backbone and climax of the story, it is by no means all. Lying awake through the rainy night before the take-off, the flyer relives in memory the highlights of his youth, his passionate devotion to flying that made him one of the earliest air mail pilots, a barnstormer, a "circus" flyer and an Army pilot. Pictured in flashback, the individual sequences explain and give understanding of the Lind- bergh character and personality, rounding out the story of the Spirit to completeness. It is wonderfully photographed in CinemaScope and in WarnerColor greatly heightening the dramatic and pictorial values of the flight scenes, in particular. This story of the courageous voung man whom the world acclaimed as much for his modesty as for the achievement itself and its significance in the advancement of the air age is an obviously strong attraction for the millions in whose memories the Lindbergh story re- mains alive. It is a somewhat lesser known quantity to those to whom it is but a name and a story re-told, but once these have been drawn to the theatre they are certain to find it as absorbing and inspiring as will their elders. Word of mouth from both groups should be a valuable factor in constantly building patronage. Supporting roles are ably handled by Murray Hamilton, Patricia Smith, Bartlett Robinson, Marc Connelly, Arthur Space and Charles Watts. And, of course, the co-star, "The Spirit of St. Louis." And a handsome little craft it is, too. Running time, 138 minutes. General classification. Release date, April 20. Sherwin Kane New Publicity Division At Fox for Youngsters HOLLYWOOD, Feb. 19 - Buddy Adler today announced that 20th Century-Fox's worldwide search for new talent, which gets under way with a quest for a girl for the leading role in "A Certain Smile," by the French novelist Francoise Sagon, is to be promoted, publicity-wise, by the studio through a newly established publicity and exploitation department under Perry Lieber. Lieber's department will operate permanently in the interest of ca- reers of young players placed under contract by Fox. earmarked $2,000,000 for the estab- lishment of a film-financing company to provide funds for independent pro- ducers, as a step toward overcoming the product shortage. Columbia's Outstanding Notes $18,000,000 WASHINGTON, Feb. 19.-Colum- bia Pictures borrowed $1,800,000 in January - to .increase its outstanding notes to $18,800,000 as of Jan. 31, 1957, according to a company report to the Securities & Exchange Commis- sion. The company also is guarantee- ing a $5,000,000 loan made by Screen Gems, Inc., its wholly-owned subsidi- ary. Balance Due in 1963 Columbia has borrowed the $1,800,- 000 from the Irving Trust Co. by se- curing a mortgage on its lease on 711 Fifth Avenue, its home office, the SEC report noted. The loan is payable semi- annually in payments of $130,000 commencing July 1, 1958, with the unpaid balance due on Jan. 1, 1963. Italian Circuit Strikes in Theatre Sales Suspension From THE DAILY Bureau ROME, Feb. 19-The staff of the circuit ENIC (Ente Nazionale Indus- trie Cinematografiche) went on a 24- hour strike here today in protest against the decision of the govern- ment's Treasury Department to sus- pend activity in selling the circuit's theatres to private exhibitors. ENIC is the largest Italian circuit and one of the most active companies in the production, co-production and dis- tribution of native as well as foreign films. The Treasury decision was due to the circuit's financial difficulties and is expected to affect the entire film industry. ENIC was founded during the Fascist regime. The strike today was ordered by the Democratic Christian Trade Union. Sweepstakes (Continued from page 1) the John Hamrick Theatres of Seattle, with 17 houses; and the Armstrong circuit of Bowling Green, O.; and the United Artists circuit of Seattle, each with 9 theatres. Individual entries yesterday came from such widely scattered cities as Baltimore, San Diego, Calif.; Grand Junction, Colo.; Erwin, Tenn.; Man- chester, N. H.; Spokane; Pine Bluff, Ark.; Benton Harbor, Mich.; La Salle, 111.; Harrisonburg, Va.; Birmingham, Ala., and Long Branch, N. J. Boston 'Trust' Suits (Continued from page 1) made with the distributors, but the suit is still pending against the. two defendant exhibitors, Western Mas- sachusetts Theatres, operating the Garden Theatre, Greenfield, and the Shea circuit, operating the Lawler Theatre, Greenfield. This part of the suit is scheduled to be tried at a later date. The case was originally filed in October, 1952 by Herbert Brown, owner of the Victoria, in which he claimed denial of first run product, excessive clearances, admission price fixing, block booking and various dis- criminations against him. Second Suit Filed in '49 The second suit, filed in July, 1949, for damages of $200,000 by William Deitch and Pauline Goldberg, in- volves the Weymouth Theatre, Wey- mouth, Mass. Defendants were the eight majors, Republic, Monogram New England Theatres, American Theatres, M&P Theatres, Publix Net- co Theatres, Keith Massachusetts Theatres, RKO Theatres, Loew's Bos- ton Theatres and Paramount Film Distributors. Unreasonable clearance, block booking and various discrimina- tions were the damages sought by the plaintiffs. An out-of-court settlement was made and the entire action has been dismissed by agreement. GET READY! GET SET! M-G-M presents the Box-office Bombshell! GREGORY PECK LAUREN BACALL "DESIGNING WOMAN" Co-Starring DOLORES GRAY Written by GEORGE WELLS , Associate Producer in CINEMASCOPE and METROCOLOR Directed by VINCENTE MINNELLI Produced by DORE SCHARY ★ {Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) BIG PLANS! "DESIGNING WOMAN" is in the BIG MONEY class of "High Society" and "Teahouse of the August Moon." Until you see it for yourself, you simply can't know the box-office dynamite in its explosive fun, its high- voltage entertainment. We've seen it ! We know and we're telling America! We're spending a young fortune for you as follows: FULL PAGES IN TOP NATIONAL MAGAZINES! Life, Look, Saturday Evening Post, Vogue, Seventeen, Charm. FAN MAGAZINES ! 1 The entire field ! M-G-M's COLUMNS! Famed "Picture -Of -The Month" and "Lion's Roar" covering leading national magazines. NEWSPAPERS ! Advance teasers. Special ads. A big campaign. TV- RADIO SPOTS! A sparkling campaign for the air-waves. AND MORE ! Watch the Trade Press for details. 6 Motion Picture Daily Wednesday, February 20, 195 Rank Offices ( Continued from page 1 ) territory are: Boston (Albany, New Haven, Buffalo); Washington (Phila- delphia, Pittsburgh); Atlanta (Flori- da, Charlotte, Memphis); Dallas ( Oklahoma City, New Orleans ) ; Los Angeles (San Francisco, Portland, Se- attle ) ; Denver ( Salt Lake City, Oma- ha, Des Moines, Kansas City); Chi- cago (Milwaukee, Minneapolis, St. Louis); Cleveland (Detroit, Cincin- nati, Indianapolis), and New York. The branch office will be in San Fran- cisco. Hargreaves said personnel for the field offices has not been completely lined up yet and that announcement of the roster of nine district man- agers and branch managesr for Bos- ton, New York, Chicago, Los Angeles and San Francisco will be made later by Sochin. Steve Edwards Introduced The press conference held by Har- greaves in his Sherry Netherlands Ho- tel suite also served to introduce Steve Edwards as publicity manager for the new Rank company, and Leo Pillot as exploitation manager. The company will open its home office at 729 Sev- enth Ave. here about April 1. "Reach for the Sky" will be the company's first release of a schedule of 15 to 21 pictures this year. A regional plan of release will be followed, Hargreaves said, with the Rank Opening Central American Distribution John Davis, managing director of J. Arthur Rank's film operations, has left here for Mexico to arrange for the establishment there of the com- pany's own distribution organization in Central America. Previously, Rank's own distribution had been established in South Amer- ica and with a U. S. organization about to start his direct representation in the Western Hemisphere is about completed. idea of controlling print costs. Thus a picture available to the New York area would not be released in other areas simultaneously, but every re- gion will have continuous releases, nevertheless. Advertising and pub- licity, to a large extent, also will be on a regional basis, adapted to the releases current in each territory. Leaves for London Tomorrow Originally the company had planned only six field offices but, Har- greaves said, interest expressed in the Rank offerings by exhibitors in the course of the inspection trip resulted in the decision to increase the number. Hargreaves will leave here for London tomorrow to wind up his affairs before moving to New York. Martin will fol- low in a week or two for the same purpose. "THE STRANG ©ML! N. Y. 'Emmy' Awards In Six Categories In its second year of participation in the national "Emmy" awards, the Academy of Television Arts and Sci- ences will present "Emmy" plaques to local New York television stations. They will be announced on closed-cir- cuit following the award color spec- tacular over NBC on Saturday night, March 16. Awards will be given in six cate- gories from nominations submitted by each of the local stations in this area to be voted upon by the Academy's New York chapter membership. The categories of awards are: most out- standing live local program; best docu- mentary or educational program; best news program; best children's or teen age program; most outstanding male personality; most outstanding female personality. There will be a special station achievement award which will be giv- en for the excellence of one or more telecasts, or for a superior over-all programming concept. The winner of this award will be selected by a non- industry civic committee of clergy, business and education leaders. Television Today Pictu Richard Carlton RICHARD CARLTON, above, sales vie president of Trans-Lux Television Corf yesterday talked to the trade press < the "commercial public service" fil shorts his company is distributing. Tl 600-film package consists of the Enci clopaedia Britannica library and is, a cording to him, the "only continuirj source of films for television." Appro mately 40 films are scheduled to 1 made in 1957 and they will be turne over to Trans-Lux for release as soon each is completed. Carlton said short until recently, were considered only , filler material for stations, but now a part of the regular programming. One Mans TViews By Pinky Herman MAN'S conquest of the air, easily one of the most intriguing I human achievements, will, be the subject of Disneyland's preset tation Wednesday, March 6 (7:30-8:30 P.M.) "Man In Flight." In tri films will be seen the aerial achievements of noted pioneers includin the Wright Brothers, Santos-Dumont, Voisin, Rowe, Bleiiot, Ely and ( W. Rolls. . . . With the acquisition by Screen Gems of the Hygo-Unit film product, the Ralph Cohn TV filmery now has available for tele casting 466 features of all types, 679 episodes of serials, 334 Western and 369 half-hour syndicated programs. As for the future, the}' ca draw on 1,250 features in the Columbia Pictures repertoire. . . . No> that Pud Flanagan and Ginger MacManus have out-grown their role as "wide-eyed, open-mouthed moppets" (12 and 11 years respectiveh "Let's Take A Trip," with the head guide Sonny Fox, will CBStart nationwide search for a pair to succeed Pud & Ginger. . . . Gene Kell who recently completed producing, directing and starring in the forth coming MGM flicker, "The Happy Road," has been pacted by NBC t| represent Hollywood's creative arts in the "Wide Wide World" presenta; tion of "A Man's Story," skedded for the NBChannels, Sunday, March 2| ft ft ft During Arthur Godfrey's sojourn in darkest Africa, his Wednes "Godfrey & His Friends" CBSequences will be emceed in turn by Pel Lind Hayes, Guy Mitchell, Jo Stafford, Theresa Brewer and Vic Damo: This will also mark the first producing chore under his new CBS contract of Lee Cooley, formerly pro- ducer of the "Perry Como-tions." . . . Joe Curl has resigned from NBC TV network sales to return to sales staff of WABC-TV. . . . Can Spring be far away?? WPIX already set to telecast the baseball opener in Gotham Tuesday April 16 between the Yankees and Washington Senators. Ex-Yank star Phil Rizzuto will make his sportscasting debut along- side of vets Mel Allen and Red Barber. ... If there's a TV exec who needs the services of a "gal Friday" who can be depended upon to prove a valuable assistant, he should contact Jean King, care of this desk. . . . Bernie Brillstein named to succeed Jerry Collins as publicit; and promotion manager at Wm. Morris Agency. . . . And now for thi trek to California and a vacation. See you in two weeks. Arthur Godfrey Westrex Salutes The exhibitors who have the initiative and courage to remodel and recondition their theatres in this time of challenge. No entertainment can compare with a good motion picture shown in a clean, freshly decorated theatre, with comfortable seats, a new wide screen, good projection and arc-light equipment, and a modern multi-channel or single-channel sound system operated by competent projectionists. All these things added together give meaning to the good old word * Showmanship." Studios put real entertainment values in their pictures. Do you pass on all these values to your audiences? Westrex will continue to provide, as it has done for more than a quarter of a century, the projection and sound equipment necessary for this valuable public service: high-class mass entertainment. Westrex Corporation 111 Eighth Avenue, New York 11, N. Y. Hollywood Division: 6601 Romaine Street, Hollywood 38, Calif. MOTION PICTURE DAILY NEW YORK, U.S.A., THURSDAY, FEBRUARY 21, 1957 TEN CENTS Added Revenue J. Exhibitors |udy Bingo Theatres e 8-Man Committee yevelop Program New Jersey Federation of Mo- jicture Exhibitors has appointed Iht-man executive committee to lout a program which is high- by the proposed rental and Irion of theatre premises for h bingo under state regulations, reported here yesterday. Federation, which met in In this week, named Charles vitz, Edwin "Pete" Gage, |d Turteltaub, Ed Sniderman, Stern, Maurice Miller, Bill s, and George Gold to the ttee. Iiusiastic consideration was {(Continued on page 3) 4 Product Boosts ness, Latta Says Iciated British Pictures Corp. lis in Great Britain for the past nnths has been "good," accord- I managing director C. J. Latta, hived here from London for a led business and vacation trip, la, who left here yesterday for If Bermuda holiday, declared |( Continued on page 2) Moss Named to |) Studio Publicity From THE DAILY Bureau XYWOOD, Feb. 20 - Ned as been appointed studio pub- epresentative for RKO Radio s, it was announced by Wil- >ozier, RKO vice-president in of production, and Raymond (Continued on page 2) kkmmn Today pr 'High 9 Credit Still Mystery By RICHARD GERTNER The mystery over which company's picture entitled "High Society"— that of M-G-M or Allied Artists— was meant to be nominated for the "best motion picture story" by the Acad- emy of Motion Picture Arts and Sciences deepened yesterday. The mix-up began on Monday night when Motion Picture Daily checked a report from its Coast cor- respondent that the "High Society" nominated in that category was the Allied Artists production. A spokes- man for Harshe-Rotman, Inc., the Academy's agency here, informed the Daily that this was incorrect and that the company should be M-G-M. Then yesterday the Daily pub- (Continued on page 2) See $35,000 for MOO At 'Spirit' Bow Tonight The March of Dimes is expected to realize approximately $35,000 from tonight's benefit performance of "The Spirit of St. Louis," the Leland Hay- ward-Billy Wilder production for Warner Bros., at the Radio City Mu- sic Hall. The entire mezzanine of the theatre has been taken over for the 9 P.M. showing. The Mary MacAr- thur Memorial Fund also will share in the proceeds. Leaders of international society, in- (Continued on page 2) NSS Starts Shipments Of Sweepstakes Blanks Shipments of entry blanks for the Academy Award Sweepstakes contest started yesterday and all exchange areas should be served by the early part of next week, COMPO was in- formed yesterday by National Screen Service. The first shipments of the entry blanks, which are being printed in Baltimore, were sent to West Coast and other distant points. Deliveries to other areas will be under way over the weekend. Meanwhile, additional theatre en- tries continue to pour into COMPO headquarters. Twenty-five individual theatres sent in their entries yesterday. Combine Warner Exchanges In Omaha, Des Moines Special to THE DAILY OMAHA, Feb. 20 - The Warner Bros, exchange here will be consoli- dated with the Des Moines exchange effective March 2. Other Omaha branches which have moved to Des Moines offices recently include MGM, RKO and Republic. Frank Hannon, WB branch manager, plans to remain here as Warner rep- resentative for the Nebraska- Western Iowa territory. Warners owned its own building here. NSS To Take Over MGM Service in England From THE DAILY Bureau LONDON, Feb. 18 (By Air Mail).- In line with the present trend in dis- tribution circles to effect economics here, M-G-M has announced that from April 1, National Screen Service will take over the supply of M-G-M trailers and service exhibitors with their adver- tising accessories. Previously, M-G-M has supplied all its own trailers and dealt directly with (Continued on page 2) Musk Hall Appoints Gould Vice-President James F. Gould has been named vice president of Radio City Music Hall Corp., it was announced yester- day by Russell fjlt V Downing president a n (I m,iiu<_Miijiany, said that he doesn't know lughes has bought any 20th-Fox M. "I understand that he has a U holding in M-G-M," he said. Jiverf Para. Lab Here I Outside Accounts Bins for the formation by Para- |jit Pictures of an affiliated com- ■ which will immediately convert 1'aramount New York Film Labo- m here into a major plant for I and high quality sound record- ■nd film processing services were ■meed here yesterday by Barney B>an, president of Paramount, con- Big reports made previously. I -amount has heretofore used this b»'itory to service Paramount News ■ he sound recording, dubbing and ■ ssing of a large portion of the Bany's black and white feature Ires and short subjects. With the Bitinuance of Paramount News as Bjeb. 15, space, equipment and ■nnel in this plant are being made Bible to outside theatrical film, lejsion and commercial producers. Ins call for the installation of ad- ■ial laboratory equipment of the ft type, including facilities for ■ developing and printing as well Mick and white. Paramount also ft to reactivate its other large New >r laboratory, located just across Bast River in Queens, into a mod- Bid service operation. These op- Bns will be conducted as an affili- ftcommercial enterprise. Mergers Held Beneficial I Dates Set Record liversal-International has set up a II number of key and sub-key I for several pictures over the lington Birthday weekend. The lis ahead of all previous Charles ifldman sales drives, it was said. I releases will include "The In- I)le Shrinking Man," "Battle I " and "Mister Cory," while there l>e holdovers of "Written on the I'" "The Great Man," "Istanbul" Bthers. ME A Meet Today ■h board of directors of the Mo- ■(Picture Export Association will Hhere today to further discuss a flji agenda on film problems Bid the world. At a meeting on uqlay, the MPEA directors dis- 1 certain details of the negotia- 3rJ currently taking place with ex- ( Continued at the 20th Century-Fox home office here following his arrival from Lon- don, Zanuck pointed out that "every producer thinks that distribution costs are too high and every distributor thinks that production costs are too high." The idea of consolidating distribu- tion with another company was once considered by 20th-Fox, Zanuck said. Charles Einfeld, 20th-Fox vice-presi- dent in charge of advertising and pub- licity, observed that there is govern- mental restriction on such mergers. "It is foolish that the government rules against this," Zanuck said, adding that "mergers such as these would be beneficial for the industry." Sees Economy Achieved A consolidation of distribution facil- ities would result in economics, but a consolidation of production would not accomplish anything, Zanuck opined. "It depends on the number of pictures made, but I can see no great savings from this standpoint at all," he said, adding that "there may be something in having two companies use one lot for production." Overhead, for one thing, would be cut down, he said. 20th-Fox is currently discussing such a production consolidation with M-G-M. from page 1) Zanuck is in New York for confer- ences on the distribution and promo- tional plans for his $3,000,000 produc- tion of "Island in the Sun," wholly financed by 20th-Fox. He said that he expects the picture to open be- tween May 30 and July 4 and antici- pates no difficulties due to the han- dling of the racial mixture theme in the picture. Zanuck also said that he expects to discuss his forthcoming production program, which includes such pictures as "The Sun Also Rises," "The Marine Corps Story," "The Josef Stalin Story," "Compulsion" and "The Day Christ Died." He said that he will also attend the company board meeting next week in his new capac- ity as a 20th-Fox director and finance committee member. Admires British Facilities Zanuck had high praise for the high quality of top technical and studio fa- cilities available in Britain, where his forthcoming picture is being readied. He said that the top flight quality technicians there are equal to those in Hollywood. He said he is busier as an independent producer than he was as head of a studio, but under no cir- cumstances would he return to an ex- ecutive studio post anywhere. Skouras to Tell Fox (Continued from page 1) officials at Loew's here regarding 20th-Fox's leasing of studio space at M-G-M under long-term agreements. Twentieth had previously discussed this proposal with Warner Bros. Pic- tures, but an agreement between the companies could not be reached. Allied Artists Names Two Branch Managers From THE DAILY Bureau HOLLYWOOD, Feb. 19.-The ap- pointment of new branch managers for Allied Artists in Dallas and Milwau- kee were announced at the company's four-day division managers meeting here by Morey R. Goldstein, AA vice- president and general sales manager. Sol M. Sachs, former RKO South- western division manager, has been named branch manager in Dallas, suc- ceeding William Finch, who has re- signed. George Devine, former Mil- waukee assistant branch manager for Paramount Pictures, will be branch manager of the AA Milwaukee ex- change. rs from Denmark who desire to re American product at mutually :ci table terms. 'Beau James9 Title Wins HOLLYWOOD, Feb. 19 - Produ- cers Mel Shavelson and Jack Rose, reporting on returns from exhibitors, columnists and newspaper editors cir- cularized in a referendum to deter- mine whether "Beau James" or "Love Me in December" is the preferable title for their Bob Hope-Vera Miles Confirm S. W. Talks on Disposal of Cinerama Discussions concerning sale of the Stanley Warner Corp.'s interests in Cinerama, Inc., and in the production and distribution of Cinerama product, have been held with Technicolor, Inc., in recent weeks, it was confirmed here yesterday by a top company ex- ecutive. The S-W official pointed out that his company, under the terms of a Federal Court order, must dispose of its interests in Cinerama, Inc., by Jan. 10, 1959. The last annual report of Stanley Warner Corp. showed that SW's investment in Cinerama, Inc., totals 850,100 shares of common stock. If the stock cannot be disposed of by that date, it is to be deposited under a voting trust agreement which may thereafter remain in force until Dec. 31, 1960, at which date SW must dispose of the stock. It was reported that SW is seeking between eight to 10 million dollars for its interests in Cinerama produc- tion, distribution and exhibition. Discussions have also been held on the disposal with Robin Internation- al, which holds Cinerama exhibition rights in several foreign countries. picture based on the life of the late James Walker, disclosed the vote run- ning 1,140 to 235 in favor of "Beau James." Shavelson and Rose state they will make this type of canvass standard procedure in future production, not only as to titles but as to other de- cisions also. Am-Par Changes Name; Now AB-PT Pictures From. THE DAILY Bureau HOLLYWOOD, Feb. 20 - Irving H. Levin, president, today announced a change in the name of his company from Am-Par Pictures Corp. to AB-PT Pictures Corp. to achieve closer iden- tification with the parent company, American Broadcasting - Paramount Theatres, Inc. N.J. Exhibitors (Continued from page 1) given to the New Jersey state bill, recently passed by both houses and now awaiting Gov. Meyner's signa- ture, which will allow bingo to be played in New Jersey. The bill pro- vides that the State Commission reg- ulate the rate of rental of premises where bingo will be played and the exhibitors saw that their theatres could be rented out at rates set by the State Commission for the playing of bingo as a means of added reve- nue. The Federation also took up other state bills, among them being one pertaining to Sunday sales, and saw that it did not affect theatre opera- tions. It approved a proposal to send out a questionnaire to all New Jersey theatres seeking operational informa- tion, and discussed the issuing of a state pass good in all theatres throughout the state. Cooperative advertising arid the use of radio advertising in the state for the purpose of announcing new films was also taken up. Say ENIC To Continue Exhibition-Distribution From THE DAILY Bureau ROME, Feb. 20 - The Treasury Minister Giuseppe Medici, in a meet- ing with the undersecretary of enter- tainment, Giuseppe Brusasca, has as- sured him that in the government's reorganization program for ENIC (Ente Nazionale Industrie Cinemato- grafiche) it will not discontinue the company's current exhibition-distribu- tion activity. It was said that the Treasury will "consider any chance to preserve ENIC in line with the proposals of the liquidators entrusted with the financial settlement." ENIC, winch owns more than 150 theatres, has plans to quit production and distribution and reduce its exhibi- tion plant to a few important thea- tres. In that event the company would have to dismiss as many as 1,300 em- ployees. The deficit of ENIC is estimated at $12,000,000. Bank loans are ap- proximately $15,000,000 with interest amounting to approximately $1,000,- 000 yearly. In its program of reorganizing the film industry, the Italian government plans also to merge the Cines Statal Producing Company, Inc., with Cine- citta Studios. TEWART OF ...as the world held its breath - - m PLAY BY PRODUCED BY and WENDELL MAYES • LELAND HAYWARD DIRECTED BY BILLY WILDER PRESENTED BY MUSIC COMPOSED AND CONDUCTEO BY FRANZ WAXMAN NOW is the time to get into the Academy Awards Sweepstakes! Motion Picture Daily Thursday, February 21, Nominated for an "Oscar A CITY DECIDES The Dramatic Story of How St. Louis Integrated Its Schools See It On NBC -TV Saturday, February 23 On WRCA-TV at 2 P. M. EST On NBC Network at 5 P. M. EST Produced for the Fund for the Republic by Charles Guggenheim & Associates and presented on TV under the auspices of the National Conference of Christians and Jews. Television Jodajji Who's Where 'Comediar Causes Tal Jones Scovern, vice-president of Peters, Griffin, Woodward, Inc., radio and television representative firm, was elected treasurer of the company at the February meeting of die Board of Directors. He joined Peters, Grif- fin and Woodward in 1943, coming from Station KSD in St. Louis and the "St. Louis Post Dispatch." □ H. W. (Hank) Shepard, formerly director of special projects for the NBC Owned stations, has returned to that position with enlarged respon- sibilities after concluding a special assignment as director of business de- velopment for California National Productions, Inc. □ Charles C. Barry, vice-president in charge of TV for Loew's, Inc. has an- nounced the appointment of Bichard A. Harper as general sales manager of MGM-TV. His new duties will in- clude supervision not only of sales of the company's feature films to TV stations, but will also encompass sup- ervision of selling of TV commercials and TV film shows. □ Joseph Curl has been appointed to the sales staff of WABC-TV, it is announced by Joseph Stamler, sales manager of the ABC flagship station. Curl was most recently with NBC television network sales, and prior to that was sales manager of WOV for three years. □ Sherman Adler has been named ac- count executive for sales development in the New York office of CBS Tele- vision Spot Sales, John A. Schneider, general manager, has announced. □ Edward R. Kenefick has joined the television sales staff of NBC Spot Sales, it was announced by Jack Ryan, manager of Eastern Television Spot Sales for NBC Spot Sales. NTFC To Demonstrate New Film Stocks Feb. 28 Visual demonstrations of newly de- veloped raw film stocks and newly perfected laboratory processes will be presented at the next luncheon meet- ing of the National Television Film Council. It will be held Thursday, Feb. 28 at noon, at the Hotel Del- monico, it was announced vesterday by Dr. Alfred N. Goldsmith, NTFC president. To demonstrate the new film, E. M. Stifle, of Eastman Kodak Co., will use a dual-projector, two-screen sys- tem to show by means of simultane- ous screening the difference between the old and new raw stock. Follow- ing this display, Paul Kaufman, of Du-Art Film Laboratories, will ex- By SAMUEL D. BERNS HOLLYWOOD, Feb. 20. - house 90's presentation of Comedian" on the CBS-TV net week has provided a provocative versation piece for those idenl with alleged prototypes of the agreeable" titular character. Typical of such conversations' one held with Seymour Berns (ni lation to this reporter, or the ducer bearing the same surnai whose association as director of Skelton's shows for the past two sons, the recent Jack Benny prog other important presentations su< the Ford Star Jubilee and Show Stars, and his intimate friendships other comedians on both coasts q fied him for the following comme "All comedians are nervous. Benny is a worrier. Skelton ha tell jokes. . . . There's no room lightweights, or middle weights in comedian class. You've got to 1 heavy weight to stay on top. Rem ber, everytime a top comic gets ui do a show, he's putting a million lar on the line for his stake to on top. Calls It 'Toughest Job' "If a comic gets out of sorts, because he's nervous about the tm est job in show business— making laugh. . . . There are comics i know how to take advice, and ti that don't. Those that can are ones that can survive the challei "As a director, I find it importan generate a feeling about having great, funny show everytime we g(j bat, especially When the script nel strength. A comedian needs confide! in his material, and can generally oil come script or situation weakri with careful direction of his I'l known expressions or gestures, j comedian should also be guided ', when to stop being funny; and most important contribution a direc! can make on a comedy show is pro]! timing and pace of the materiii Berns pointed out. The director also disclosed the cij tents of a wire sent by Red Skeltor: Mickey Rooney, Star of the Playhoi 90 offering, with a warning jest ti1 "If you're telling the story of my li I'll sue." plain the new jet spray processij method, using a filmed demonstrate of this latest process to point out!, advantages. Also on the program will be a rep sentative of the motion picture fi division of E. I. Du Pont de Nemou who will speak briefly about the m recent developments in Du Pont ril stock. NON-STOP ... to the heart of America At 7 : 52 on the rainy morning of May 20, 1927, a 26-year-old unknown aviator took off from Roosevelt Field on Long Island. Thirty-three hours and 32 minutes later a hero landed at Le Bourget airdrome in Paris. While America held its breath, Charles A. Lindbergh became the first man in history to solo the Atlantic. On that day, it has been said, the airplane came of age. And on that day a legend was born, too. Shy, modest, unassuming . . . Lindbergh became the greatest hero of the age of heroes, yet he re- mained unaffected. As a result, he became a living symbol of courage, vision and integrity to all people all over the world. Nearly 30 years later, Lindbergh retold the story of that epic flight. And he carefully picked the audience he wished to reach. There was no bidding. Lindbergh had singled out The Saturday Evening Post. Lindbergh didn't want his story to get a quick once-over. He wanted it to be read, en- joyed and remembered. He wanted to reach interested and responsive people. He wanted to reach Post families. Now, the film story has been produced by Leland Hayward, directed by Billy Wilder, and is being released by Warner Brothers. Star- ring Jimmy Stewart, it opens today in New York's Radio City Music Hall. Unquestionably, the very people who were thrilled by this story on the pages of the Post will be the first in line under the marquees all over the country. For the excitement is fresh- est in their minds. Their anticipation is greatest. Their interest is keenest. This is one of the many reasons why the Post is such a perfect place for motion-picture advertising: it gets to the families that are most interested in the stories that interest producers most. (Remember : Hollywood films more stories and articles from the Post than from any other magazine.) The Post gets to the heart of America. The Saturday Evening POST America reads the Post 181, NO. 37 MOTION PICTURE DAILY NEW YORK, U.S.A., MONDAY, FEBRUARY 25, 1957 TEN CENTS e Support IDMPO Asks ISMA, NAC I Join It Both Groups Leaving sion to Individuals Council of Motion Picture Or- tions has approached the Na- Association of Concessionaires leatre Equipment Supply Man- rers Association concerning ;rship in die industry associa- was reDorted here at the week- Leo Koken, president of NAC, OMPO's special counsel, Robert yne, had sent him a letter on the said his organization as a cannot join COMPO, but that las gone on record recommend- (Continued on page 7) illarama in Phila; nolds Setting Dates By M. H. ORODENKER LADELPHIA, Feb. 24 - Al ids, who introduced his Thrill- at the Fox Theatre here at the ad told Motion Picture Daily is continuing as a "one man nation" for the industry in per- handling national distribution personally did everything else ted with the process. He said have been booked in Florida, isee, Mississippi, the Interstate (Continued on page 7) Begins Talks on xription Television From THE DAILY Bureau 3HINGTON, Feb. 24 - The 1 Communications Commission aursday began discussing what ild do about subscription tele- abers said the discussion was (Continued on page 4) Brylawski Will Oppose Minimum Wage Extension A. Julian Brylawski, chairman of the national legislation committee of the Theatre Owners of America, will appear before a Senate Labor Com- mittee hearing in Washington today in opposition to the extension of the minimum wage hour law to ushers in interstate circuit theatres, accord- ing to a TO A official. Brylawski will also appear before the House Labor Committee to op- pose the labor ruling when that com- mittee meets on Friday in Washing- ton, it was said. 2,500 Enter Sweepstakes Republic's Annual Report YatesSees$20million In Post- 48 TV Sales The widespread publicity given by newspapers throughout the country to the Academy Award nominations this week has stimulated interest in the Academy Award Sweepstakes contest, according to Robert W. Coyne, special counsel for COMPO. Entries from 53 individual theatres in 20 states came in just before the holiday, bringing ( Continued on page 4 ) 210 More Films Available; Will Merge Exchanges Abroad With Independents Sale to television of an additional 210 Republic pictures made since 1948 for an estimated $15,000,000 to $20,000,000 is in prospect "as soon as condi- tions permit," H. J. Yates, Republic president, informs stockholders of the company in a message ac- companying the annual report for the fiscal vear ended Oct. 27, 1956, and released last Thursday. Yates said the original produc- tion cost of the 210 pictures, in excess of $70,- 000,000, h a s been substantially amortized. Yates predicted substantial improve- ( Continued on page 4) Approve Philippine fund Transfer on Conditions The monetary board of the Central Bank of the Philippines has approved a remittance abroad of 60,000,000 pesos held in blocked accounts in die islands by foreign firms and nationals of the Philippines provided that the transfer is carried out under one of two conditions, according to the Philippine Association here. The conditions are that blocked pesos be used to purchase Philippine mines and gold bullion up to the (Continued on page 4) H. J. Yates American International Heads Find: Film Tastes of Young People Lean to Cars and Rock 'n' Roll By FLOYD STONE Speaking to showmen during 30,000 son, president, and Samuel Arkoff, American International Pictures, find they described to newsmen late last week at die Astor during a business visit from the Coast. Although basic formulas remain the same, people and especially young people prefer different dressing, and are looking for the thrill. To westerns and horror elements tiiere has been added cars and rock and roll. Nicholson and Arkoff, whose com- pany sold ten pictures last year and miles of recent traveling, James Nichol- vice-president and general counsel of certain definite changes in taste, which this year plans 16, are counting on the younger crowd, the perhaps 20 million or so added to the population since the war, they said. Playing to six to eight thousand dates, their low cost, quickly-made pictures yield $500,000 to $1,000,000, they claim. They also find double bills gaining, especially in the South. Drive-in dou- (Continued on page 6) Report Business Good In Central America Motion picture business for Amer- ican companies in Central America is good and will continue to hold up in that market, Robert Corkery, vice- president of the Motion Picture Ex- port Association, informed the MPEA directors at their meeting here at the weekend. Corkery said he foresees no politi- ( Continued on page 4) Television Today y CALL PATHS "NOW FOR EVERY FILM NEED: IN B&W OR COLOR 2 Motion Picture Daily Monday, February 25, 19 PERSONAL MENTION CARD WALKER and Larry Gra- burn, Walt Disney executives, ar- rived in New York at the weekend from the Coast. Louis A. Novins, secretary of Para- mount Pictures, returned to Holly- wood over the weekend from New York and Washington. • Hank Fine, publicity director for Sol Lesser Productions, has arrived here from the Coast. • Philip Waxman, producer, has ar- rived in New York from Hollywood. . • Harry Foster and a Columbia Pic- tures production crew, will leave here today for Panama. • Rock Hudson arrived in New York on Friday for a one-week stay. • Peter Perakos, Sr., and John Pe- rakos, assistant general manager, of Perakos Theatres Associates, New Britain, Conn., will return there on March 1 from Clearwater, Fla. • William Dougherty, Connecticut district manager for Lockwood & Gordon Theatres, has returned to Hartford from Cuba and Puerto Rico. • Ted Richmond, head of Copa Pro- ductions, has returned to New York from England. He will leave here by plane on Wednesday for the Coast. N. E. Drive-In Unit Plans Meet March 19 Special to THE DAILY BOSTON, Feb. 24.-New England Drive-in Theatres Association, a unit of national Allied and locally of Inde- pendent Exhibitors, Inc., of New Eng- land, will have a day-long luncheon meeting on Tuesday, March 19, at the Hotel Bradford, starting at 10:30 A.M. Film clinics will be held in the morning to be followed by con- cessions clinics after luncheon. Panelists in the morning session will be Arthur K. Howard, Al Daytz, Juli- an Rifkin, Melvin Safner and others. Discussions will be on trade practices, buying and booking, availabilities and clearances, and print problems. Panel- ists in the afternoon session will be Philip Lowe, Nat Buchman, Mel Whit- man, John Fitzgerald and others when discussions will be on new equipment for increased efficiency, playgrounds, new food products, prices and mer- chandising aids. 'Louis' Bows At Music Hall Leaders of international society, industry, government, the military and the arts last Thursday night at- tended the March of Dimes world premiere benefit performance of "The Spirit of St. Louis," the Leland Hay- ward-Billy Wilder production for Warner Bros., at the Radio City Music Hall. The showing was followed, by a champagne supper-dance at the Rainbow Room in Rockefeller Center. The March of Dimes realized ap- proximately $35,000 from the per- formance. The Mary MacArthur Me- morial Fund will share in the pro- ceeds. The entire mezzanine of the Music Hall was taken over by the March of Dimes for the 9 P.M. show- ing. Frank Pace, Jr., executive vice- president of General Dynamics and former Secretary of the Army, was chairman of a committee of 83 indus- try and society leaders in charge of arrangements for the performance. Two Title Appeals on MPAA Board Agenda The board of directors of the Mo- tion Picture Association of America will consider two appeals on title registrations and a budgetary prob- lem at their meeting here tomorrow, it was reported by the MPAA. The company presidents will hear two title appeals by Universal, one dealing with "The Curse of Franken- stein" and the other with "Stalin Is Alive," the latter title said to be sim- ilar to the "Josef Stalin" title regis- tered by producer Edward Golden. It was reported early last week that the MPAA board will also discuss ex- hibition requests for a joint industry meeting on arbitration. It was also noted then that the national distribu- tion committee of the MPAA will also meet tomorrow on this matter and others, which includes the election of a new chairman. Six in 'S7-'SB Planned By Globe Enterprises HOLLYWOOD, Feb. 24 - With completion of agreements with 20th Century-Fox on "Woman With a Whip," Samuel Fuller's company, Globe Enterprises, has expanded its 1957-58 production schedule to six- major features. The recently completed "China Gate" also is a Fox release. "Run of Arrow" and "Big Red and I" are to be RKO releases through Universal- International. "Iron Kiss" and "Cain and Abel" also are on the 1957-58 agenda. 20th-Fox Memorandum On Magoptical Print Twentieth Century-Fox has pre- pared a memorandum on the magopti- cal sound release print, based on the recommendation of the Motion Picture Research Council, for its executives, sales and field staff. The memorandum describes magop- tical sound and the dual purpose prints, gives the location of the opti- cal track on the CinemaScope print, and details the equipment require- ments for such prints. In the equipment requirements sec- tion, 20th-Fox states that the prints with magoptical sound have Cinema- Scope perforations and require pro- jector sprockets with narrow teeth. The prints can play either four track magnetic stereophonic, requiring mag- netic sound heads, four pre-amplifiers, four main amplifiers, three stage speakers and surround speakers; opti- cal, requiring an optical sound head, one pre-amplifier, one main amplifier and one stage speaker; optical sound- directional, requiring an optical sound head, one integrator, three pre-ampli- fiers, three main amplifiers and three stage speakers. Code Seals Granted in '56 Increase 10% The Production Code Administra- tion granted Code seals to 337 feature length motion pictures in 1956, an increase of 10 per cent over the 1955 amount, according to the Motion Pic- ture Association of America. The MPAA said that the Code Adminis- tration required 78 features in 1956 to be reedited or revised. The Code group also awarded Code seals to 259 short subjects in 1956 as compared to 334 during the previous year. They also serviced 609 new or revised scripts for features as com- pared to 600 in 1955 and 369 of the scripts in 1956 were new material, an increase of 10 per cent over 1955, the MPAA said. Sindlinger Exhibition RIDLEY PARK, Pa., Feb. 24.-A1- bert Sindlinger, president of Sindlin- ger and Co., Inc., will give a demon- stration of his interview techniques for research analysis for the press here on Friday. He will use the past year's analysis of George Stevens' "Giant" as a demonstration of the kind of work done for motion pictures. 'Delinquents' Record "The Delinquents" has registered the "greatest opening business ever done by a United Artists release in Kansas City" with a one-day take of $3,853 at the Fairway, Esquire, Gra- nada and Uptown Theatres, according to UA. ..JEWS! Hamid Leases A. C. Theatr George A. Hamid has leased t 2,000-seat Stanley Theatre on tj boardwalk at Atlantic City, N. J.,: 12 years. Hamid, who sub-leased t house from Stanley Warner, plans ij tensive improvements to the theati ■ Canadian Publication Folds* "The Canadian Moving Picture I gest," oldest film trade magazine 1 Canada, published its last issue at tj weekend and has now been fnc<, porated into the Canadian Film Wee: ly, published by Film Publications Canada, Ltd., Toronto. Visual Conference Slated The second visual communicatio conference, sponsored by the Art I rectors Club of New York, will held May 28-29 at the Waldorf-^ toria Hotel according to William ! Schneider, chairman of the Confe ence and vice-president and creati head of Donahue & Coe, Inc Honor DeMille Today Cecil B. DeMille will be honon today for having produced "The 11 Commandments" by B'nai B'rit America's oldest and largest Jewi1 service organization, at a luncheon the Hotel Sheraton-Astor here. UA-Pratt Conference Todaj Max E. Youngstein, vice-preside of United Artists, and Ralph \j Sterling, vice-president of Pratt Inst tute, will hold a press conference he:j today at Sardi's Restaurant to ai nounce a new project to be joint undertaken by UA and Pratt Institut The conference will be followed by cocktail reception. ■ 'Men in War' Opening United Artists has set a .motion 155-keydate saturation program acroii the country over a two-week perio which began yesterday for Securii; Pictures' "Men in War." II II I WANT A GIRL! There's a good job waiting for a capable secretary in the advertising department of a major company. Drop! me a line about yourself. Box 16, MOTION PICTURE DAILY 1270 Sixth Ave. New York 20 MOTION PICTURE DAILY, Martin Quigley, EdHor-in-Chief and Publisher; Sherwin Kan Photo Editor; Herbert V. Fecke, Advertising Mar.ager; Gus H. Fausel, Production Manage Editor, Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club, Wash nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the prin days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Ce Quigley. President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President Better Theatres and Better Refreshment Merchandising, each published 13 times a year a Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as sec March 5, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single cop: e, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Ston r; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weave, ington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bu: cipal capitals of the world. Motion Picture Daily is published daily except Saturdays, 3U< nter, New York 20, Telephone Plrcle 7-3100. Cable address: "Quigpubco, New York." Mart and Treasurer; Leo J. Brady, 'Secretary. Other Quigley Publications: Motion Picture Heral. j a section of Motion Pictur' Herald; Television Today, published daily as a part I ond class matter Sept. 21, 193 at the Post Office at New York, N. Y„ under the act I es, 10c. THEE PLEASURES US IN A HUNDRED WAYS We at Allied Artists are proud of the recognition given "Friendly Persuasion" by the industry's creators and craftsmen whose support resulted in the William Wyler production receiving six Academy Award nominations. Our heartiest congratulations go to Mr. Wyler and to all whose efforts made this achievement possible. We are grateful to the members of the press whose columns of "friendly persuasion" helped spread the good word about the picture to the movie-goers of the world. And to our exhibitor friends, Allied Artists gives assurance that "Friendly Persuasion" is indicative of the company's new era and strengthens our determination to continue to deliver motion pictures of the highest entertainment quality. Motion Picture Daily Monday, February 25, 1 ( Sweepstakes Yates Sees $20Million in Late TV Films (Continued from page 1) the total close to the 2,500 mark. "Our exchange area committes," Coyne said, "have succeeded in ob- taining the cooperation in the promo- tion of a number of newspapers in the major cities of the country with the result that we are assured of day-to- day coverage in those areas. This should not only result in better box office during the contest but should focus the attention of the public in general on the fine product now being shown on the nation's screens." Score 'Seamy Side' of U. S. Shown in Films From THE DAILY Bureau WASHINGTON, Feb. 24 - The U.S. Advisory Commission on Educa- tion said one of the problems of the government's overseas information program is the fact that U.S. films, books and other media often give so poor a picture of this country. The Commission keeps an eye on the U.S. Information Agency and sug- gests ways to improve its effective- ness. In its latest report to Congress, the Commission listed certain factors that "stand in the way of acceptance of USIA's messages around the world." One of the items listed by the (Continued from page 1) ments for all divisions of Republic- motion picture, television, Consoli- solidated Film Laboratories and Con- solidated Molded Products during 1957. Production, he said, will continue to be concentrated on pictures averaging $150,000, of which 16 were produced since last July 1. In addition deals will be made with independent producers who will provide their own financing and use Republic studio facilities and distribution. Rentals of stages and production fa- cilities at the studio for theatre and television films provided $944,000 on the last fiscal year, which Yates be- lieves can be increased to $1,500,000 this year. He said Republic expects to com- plete negotiations by July 1 next for the merger of all of its foreign dis- tribution with independent distribu- tors abroad. Already completed in England, Yates said the result was a saving of more than 50 per cent. Ex- isting domestic exchanges will be con- tinued and their product will be aug- mented by films from England, Ger- many, Italy and France. The domestic distribution economies effected by Republic since last July 1 reduced operating costs by approxi- mately $3,000,000 annually and "fur- ther savings are planned during the next six months," Yates said. TV Commercials Profitable Republic's Hollywood Television Service subsidiary realized a gross in- come of $500,000 last year on the pro- duction of television commercials, a new activity for it. This should be in- creased to more than $1,000,000 this year, Yates said. A substantial increase in profits for CFL is expected this year from devel- oping and printing for the television industry. A total expenditure of $4,- 663,733 for new laboratories J equipment and stages and prod: tion facilities has been made in ! past four years, the stockholders \y| told. "A 20 per cent increase in ml volume, along with improved pj| margins" is expected for CMP in 19; j The outlook for the last six months' the year is for "greater profits for ] j public than any other similar peril in its history." As reported in Motion PictiI Daily of Feb. 4, net profit for 11 1956 fiscal year after all charges ai taxes was $758,401, compared $919,034 the previous year. Gri revenue for the fiscal year amounted $42,236,305, as compared to $3. 621,099. Current assets amounted j $15,701,688, of which $2,006,642 w cash. Current liabilities were $lj 227,821, leaving working capital ! $7,474,000. Commission in this connection was this: "The unflattering, seamy side of U.S. life is often vividly portrayed by motion pictures, paper-back books, and other U.S. commercial media. Ac- ceptance of such media abroad, and belief in their sensationalism by peo- ple who have little else to judge us by, severely limits the acceptance of USIA's less sensational, but far more accurate picture of life in the U.S." Christopher Short Put On Exploitation Bill READING, Pa., Feb. 24.-The Plaza Theatre here is advertising a program of seven exploitation pictures as "first run hits" for "adults only" and on the same bill a Christopher short called "You Can Change the World," which was first released sev- eral years ago. The Christopher short stars Bing Crosby, William Holden, Bob Hope, Ann Blyth, and Loretta Young, whose names are featured in the Plaza ad. Other exhibitors in this area have expressed concern over the advertising —particularly in the face of increased activity in the state legislature to rein- troduce film censorship laws. These exhibitors feel that their chances for defeating this legislation are consid- erably lessened by such programs and advertising. In New York at the weekend Father James M. Keller, head of the Chris- tophers, said that the booking of the short by the Plaza was completely un- authorized. Stanley- Warner's Bank Loans at $17,575,000 Stanley Warner Corp. has borrowed $17,575,000 from six banks to dis- charge outstanding notes held by such banks and has also established a credit fund of $9,925,000 for corporate usage, a report to the SEC reveals. The $11,575,000 loan was made last January under agreements with the First National Bank of Boston, New York Trust Co., Guaranty Trust Co., Bankers Trust, First National City Bank of New York, and Fidelity-Phila- delphia Trust Co. The credit fund was set up with these six banks, plus two others. It was also reported that two sepa- rate stockholder derivative actions against Stanley Warner were consoli- proC' "1 inaSi i E Philippine ( Continued from page 1 ) total amount of 50 per cent of ti combined output of local gold mini; companies. This bullion then may j resold to the Central Bank at $j per ounce with the proceeds fro such sales to be remitted abros| fully and freely. The blocked pesos may also used to cover expenses accrued in tl production and filming of motion pi hires in the Philippines for worl wide distribution. FCC Begins Talks ( Continued from page 1 ) "very preliminary," with no decisioJ reached. They added that it woul probably take quite a few more meel ings before a decision was made, an that the Commission probably woul|> not return to the subject until th|| week of March 4. i mjn! Thursday's discussions covereg|ff technical and legal problems, a de scription of the various systems, an| an analysis of the pros and cons.j Central America ( Continued from page 1 ) cal problems or any others whicll will effect the industry. The MPEA board also took favoiB able consideration of an increase 19 wages for company personnel ia Brazil, rejected a proposal calling foj support of the national newsreel iifl Uraguay, and decided to work owm remittance problems in Colombia. || \ The directors also discussed tht| ' Danish situation and a remittance re-k solution in the Philippine Islands. dated by court order. The action^Hj were commenced by stockholders] ^ Charles Feldman and William Fs. Weinberger. Spirit of St. Louis" In Gala Bowl ONCE again New York was thrilled by "The Spirit of St. Louis," this time at the exciting world premiere of the picturization of Charles A. Lindbergh's epoch-making trans-Atlantic flight before a celebrity- studded audience at the March of Dimes formal benefit performance at Radio City Music Hall last Thursday night. MOD took over the entire first mezzanine for the event with tickets priced up to $100 a seat. The showing of the Leland Hayward-Billy Wilder production for Warner Bros., starring James Stewart as Lindbergh, was followed by a champagne supper-dance at the Rainbow Room. The Mary MacArthur Memorial Fund shared in the proceeds of the event. "The Spirit of St. Louis," which was produced in Cine- maScope and WarnerCoIor, will be released nationally at Easter. The photo at the right shows Mary Martin and Leland Hayward arriving at the theatre just prior to the opening of the performance. i arriving at the Music Hall are, left to right, Robert S. Taplinger, 1' Brothers vice-president and director of public relations; Russell Ifvning, president of the Music Hall, and Bernard R. Goodman, WB ie>ffice executive. Among the celebrities attending were Charles Van Doren, television's biggest quiz-money winner, and Lee Ann Meri- wether, "Miss America" contest winner and a popular TV personality. ■ijs Fairbanks and Mrs. Fairbanks snapped as Hived for the gala event. The U. S. Air Force was represented by Gen. Chester E. McCarty, Brig. Gen. Hoyt Prindel and Capt. Dan Smoak. (Advt.) Motion Picture Daily Monday, February 25, PEOPLE {• Kermit Russell, former film sales- man for Universal, Paramount and most recently city sales manager for RKO Radio in the Chicago area, has joined the Distributors Corporation of America sales staff. He will serve as Midwest district manager covering the Chicago, Detroit, Milwaukee and Minneapolis areas. □ Ilya Lopert, president of Lopert Films Distributing Corp., was awarded The Cross of Chevalier of The Legion of Honor at a ceremony and reception in the Victoria Room of the Carlyle Hotel here. Jean De Lagarde, Minister Plenipotentiary and General Consul of France represented his government in presenting the award. □ ' John Sabat, with a record of 33 years service as booker for RKO Ra- dio in Cleveland, has joined the Para- mount booking department, where he will work in association with Irwin Sears and Sheldon Schermer. □ Dr. A. W. Trueman, Canadian Na- tional Film Board commissioner, has been elected president of the Cana- dian Writers Foundation. □ Dick Fenwick, manager of the Malco Theatre, Camden, Ark., has been named chairman of the Heart Fund Drive in Ouachita County. Film Tastes ( Continued from page 1 ) bles force indoor theatres to double. The bills they "package" are no long- er than the three hours in recent single bills, they aver. Titles and content mean more than stars, they say; and assert the ex- hibitor who once asked "who's in it?" now asks "what's the title." They have a stable of teenage stars. They begin work March 12 on "I Was a Teen Age Werewolf" which they say is one of their better titles, combines horror, rock and roll, and only needs horses. They do market re- search for their promotional press- books and other literature, and titles, at three San Diego theatres, they say. They plan double bill promotion from script onwards. Circuit heads judge public taste better than individual exhibitors, they also say they have discovered. This is the day of the "blockbuster" or the strongly titled, excitingly pro- duced inexpensive picture, they find. The latter, they said exhibitors can testify, is playing between the big pictures, playing downtown first runs, and during a product shortage saving some showmen. See Merger Hearings WASHINGTON, Feb. 24-A House judiciary subcommittee decided to start hearings the week of March 4 on legislation requiring large firms to give the government advance notice of their merger plans. WARNER BROS'.TRADE SHOWS FEB. 28 THE NEW INGRID BERGMAN PICTURE! INGRID BERGMAN MEL FERRER iEAN MARAIS m JEAN RENOIR'S STRANGE THINGS - Technicolor? .. Presented by WARNER BROS. Story and Screenplay and D.rection by JEAN RENOIR ALBANY 20Ih Century-Fox Screening Room 1052 Bwoy ■ 8:00 P.M. ATLANTA 20th Century-Fox Screening Room 197 Walton St. N.W. • 2:00 P.M. BOSTON 20th Century-Fox Screening Room 115 Bwoy • 2:15 P.M. BUFFALO Paramount Screening Room 464 Franklin St. • 2:00 P.M. CHARLOTTE 20th Century-Fox Screening Room 308 S. Church St. • 2:00 P.M. CHICAGO Warner Screening Room 1307 So. Waboih Aye. • 1:30 P.M. CINCINNATI RKO Palace Th. Screening Room 12 E. 4th St. • 8:00 P.M. CLEVELAND 20th Century-Fox Screening Room 2219 Payne Aye. • 2:00 P.M. DALLAS 20th Century-Fox Screening Room 1803 Wood St. •' 10:00 A.M. DENVER Paramount Screening Room 2100 Stout St. • 2:00 P.M. DES MOINES Paramount Screening Room 1125 High St. • 12:45 P.M. DETROIT 20th Century-Fox Screening Room 2211 Cass Ave. • 2:00 P.M. INDIANAPOLIS Universal Screening Room 517No. Illinois SI. • 1.00 P.M. JACKSONVILLE Florida Theatre Bldg. Sc. Rm. 128 E. Forsyth St. • 11:00 A.M. KANSAS CITY 20th Century-Fox Screening Room 1720 Wyandotte St. • 1:30 P.M. LOS ANGELES Fox Westcoast Screening Room 1837 S. Vermont Ave. • 2:00 P.M. MEMPHIS 70th Century-Fox Screening Room 151 Vance Ave. • 3:00 P.M. MILWAUKEE Warner Theatre Screening Room 212 W. Wisconsin Ave. • 2:00 P.M. MINNEAPOLIS Warner Screening Room 1000 Currie Ave. North • 2:00 P.M. NEW HAVEN Stanley Warner Screening Room 70 College St. • 1:30 P.M. NEW ORLEANS 20th Century-Fox Screening Room 200 S. Liberty St. • 2:00 P.M. NEW YORK Home Office 321 W. 44th St. • 2:15 P.M. OKLAHOMA 20th Century-Fox Screening Room 10 North lee SI. • 10:00 A.M. OMAHA 20th Cenlury-Fox Screening Room 1502 Davenport St. • 1:30 P.M. PHILADELPHIA Warner Screening Room 230 No. 13th St. • 2:00 P.M. PITTSBURGH 20lh Century-Fox Screening Room 1715 Blvd. of the Allies • 1:30 P.M. PORTLAND Star Screening Room 925 N.W. 1 9th Ave. • 2:00 P.M. SALT LAKE CITY 20th Century-Fox Screening Room 216 East 1st South • 1:00 P.M. SAN FRANCISCO Republic Scteening Room 221 Golden Gate Ave. • 1:30 P.M. SEATTLE Egyptian Theatre 2:00 P.M. ST. LOUIS Art Theatre Screening Room 1:00 P.M. WASHINGTON Stanley Warner Screening Room 13lh S E. Sts. N.W. • 10:30 A.M. Television Today English ABC-TV Plans Co-Production Program LONDON, Feb. 21 (By Air Mail). ABC Television, a subsidiary of As- sociated British Picture Corp., is to combine with American companies to produce TV films at Elstree studios for the home and overseas markets. Managing director Howard Thomas announced this at a press conference to mark the first anniversary of the opening of the Midlands commercial television station. The new films, he said, would be of an international na- ture bearing in mind the needs of each market. Joint production, he added, guaran- tees the necessary distribution, but playwrights, actors and technicians will be engaged and will have an audi- ence not only in this country, but in the United States and Canada as well. What the American public likes is ac- tion, excitement and as little dialogue as possible, said Thomas. He also revealed that the amount of imported films they were permit- ted to show was restricted to one hour a day. ABC Television, in association with Associated Television, recently purchased seven one - hour John Wayne westerns from Hollywood Television Services, a subsidiary com- pany of Republic Pictures. Reviewing the first year of ABC Television operations, Thomas said that they were now making a "mod- est weekly profit." 1,650,000 homes were now able to receive their pro- grammes and by the end of the year they expected the total to be 3,000,000. Anti-Toll TV Head Hits Report on Area Trials Philip F. Harling, co-chairman of the Against Pay-As-You-See TV Com- mittee, issued the following statement last week in response to what he said were requests for comment on an un- confirmed report from Washington that "under consideration is a plan by which the Senate Interstate and For- eign Commerce Committee's staff will recommend to the FCC that toll tv be established in certain areas on a trial basis : "We feel that the recommendations of the Staff Committee of the Senate Committee, has no basis in fact or in law, and the staff report of the Senate Committee admits that the question of legality is clouded. It is also admit- ted that the testimony, in relation to public interest and broadcasting, has not been fully read. Since it will take at least a year to read, how can any recommendation be made without knowing the facts at this time?" An executive session of the Senate committee is scheduled to be held in Washington on Wednesday at which time, it is possible, some action pre- liminary to a recommendation to the FCC could occur. IN OUR vie lb KB rear IN the "New York Times" last I appeared an intelligent and < fully researched reporting oi current difficulties which appear facing the television market— iij as the production and sale of rec< is concerned. It is pointed out ii article in question, as is gem known in the field, that the man turers almost without exception over-inventoried on television i that their warehouses are glutted that they already have gone to* unhappy recourse, the layoff of bers of employees. In some these layoffs have totaled into thousands, although it is devout be hoped that the necessary ecot expedient is only temporary. • However, temporary or not, it situation the industry must fac that means the whole industry of vision, not alone the set manu ers, wholesalers and retail pu of receivers. Whether the cause o dull market is the uncertainty cri J in the mind of prospective purch by the necessarily somewhat obii color television situation, or wll the reason lies in the portab splurge, which has boomerange an extent on the market, is not o much consequence. The basic fai mains that the weakness exists, tainly, as the "Times" article ft out, market saturation is untenab an answer. There are not nearl many television sets in homes t as there might be. It is apparently a fact that te sion set manufacturers will hav re-gear their thinking along li realistic lines, and that without « much delay. Over-production— or* der-consumption— makes for an V stable, unsatisfactory and fea1 gendering condition which is eii- tially harmful, especially if it be mitted to carry on for too loi'H period of time. Over and above that, howeves the important factor of the type!1' quality of entertainment maP which the public "receives" on I television "receiver." It is most I portant that the level of that maM be kept as high as possible, in o'1 that the weakness of the reef' purchasing market not be increi by lack of incentive. Rather if should be a conscious effort, I more than ever, to provide mati" for the television receiver that ( public will be excitedly interests" viewing, thus tending to offset 4 poor market. This, like most situations in W is everybody's problem. -Charles S. Aaron' ! y, February 25, 1957 Motion Picture Daily rillarama MPAA Unit Studies Compo Asks [ Continued from page 1 ) in Texas, and that RKO is ; here on Tuesday for a view- e are no local or area bookings [ the Fox here, Reynolds ex- g that very few neighborhood t houses have the physical re- ents for such showings, tion of patrons at the opening was mixed and business was Typical comments : >t exciting, a real thrill" said He aged woman "It bothered is, the colors of the two screens ifferent and the dividing line leven," complained a college wearing glasses. ft Wants 'Lines Even' I:er than Cinerama and it cost iDney," said two young men. ^lon't they keep the lines even," "i elderly woman, referring to lider between the two screens, si olds said that as long as two 1> and a big screen are used, f/ider line must remain pro- ^ He said he has two techni- sjt his laboratory in Dallas to Wi "educe this annoyance as well Gtr technical problems. The new ■tit here to eliminate the nec- If re-positioning the projectors It used, as the mirror attach- Ivere short. a olds said that if his initial Business Plan Report Financing of the industry business building program will be taken up following consideration by the adver- tising and publicity directors commit- tee of the Motion Picture Association of America of the recently completed report which consolidated points from three business building programs. The report combined proposals from the Theatre Owners of America, Council of Motion Picture Organiza- tions, the MPAA program, and the West Coast Golden Jubilee idea. The report was prepared by Taylor Mills of MPAA and Charles McCar- thy of COMPO following meetings of various industry organizations held re- cently. The report was completed here last week. Certain proposals in the MPAA's business building program have al- ready been allocated funds by the company presidents. Confirm Larson Appt. WASHINGTON, Feb. 24. - The Senate Foreign Relations Committee voted to confirm the nomination of Arthur Larson as head of the U.S. Information Agency. Larson had been Under-Secretary of Labor. production proves successful, he has plans to do a full length feature, based on an expedition to Africa. ( Continued from page 1 ) ing to its members that they support COMPO. The NAC head said he "mailed out letters to these people urging that they contribute to COMPO." Merlin Lewis, executive secretary for TESMA, also disclosed here at the weekend that COMPO has approached his group on the subject. Lewis said TESMA has taken no action as yet, in- dicating that it will be left up to the individual member. Both Koken and Lewis added that COMPO did not say what the mem- bership dues for NAC and TESMA would be. Exhibitor dues to COMPO are based on a per seat rate with dis- tribution companies, through the Mo- tion Picture Association of America, matching the exhibition dues. The decision by COMPO to seek more members and in the equipment and concession field was reached at the industry organization's last execu- tive committee meeting here last autumn. Dr. McCarty Dies LONGMONT, Colo., Feb. 24-Dr. Charles W. McCarty, pioneer show- man, who built the Majestic Theatre in Tulsa in 1909, and later sold his theatre holdings to Ralph Talbot The- atres, died here last week. He was 80 years old. REVIEW: The Delinquents Imperial — U-A Hollywood, Feb. 24 Written, produced and directed by Robert Altman, who came to the pro- duction of entertainment films by way of the industrial-film field, this is an unrestrained presentation of juvenile delinquency and some of its conse- quences. The setting is Kansas City, the city in which its creator practiced industrial-film production, and the local police force and jail figure in the picture. The players, with two or three technical exceptions, are amateur performers, in both fact and manner, and the production, over- all, lacks the polish of professional Hollywood attention. On these points alone, the picture would stack up as a dubious item for programming. The additional cir- cumstance of its flat-out stressing of 'teen-age excesses clearly limits its usefulness to adult audiences. The Altman screenplay, which car- ries a large number of young delin- quents along an undisciplined road to arrest, draws down to focus prin- cipally upon a young man called Scotty, his girl named Janice, and a gang-leader named Cholly whose fol- lowers include 'teen-agers of both sexes ready to do his bidding without question. Running time, 75 minutes. Release, in March. Adult classification. William R. Weaver I I/) O >- < Z z o. o > III < a 5 O Of - > Ul ijj < u. u Z < > > o ■ >■ z < IU ll o z < X < < z < 5 i o I S o hi u. W) w O a e < MOTION PICTURE DAILY 0; 81, NO. 38 NEW YORK, U.S.A., TUESDAY, FEBRUARY 26, 1957 TEN CENTS 7 ee-Man itagner Names lid-Finding iixCommittee ^ Investigate Economic me of IS. Y. Theatres /or Robert F. Wagner of New yesterday appointed a three- act finding committee to investi- nd make a report on the econ- and financial condition of mo- aioture theatres in connection he existing city amusement tax s per cent on admissions, aed to the fact finding group Francis W. H. Adams, former commissioner; David Dubinsky, ;nt of the International Ladies ■nt Workers Union, and Thomas (Continued on page 2) ij 'Friendly' to Pass 1)00,000 Estimate ■ From THE DAILY Bureau jLLYWOOD, Feb. 25.-Allied I "Friendly Persuasion" will ex- ■ n domestic gross— exclusive of ■ a— the original estimate of $4,- ■0, Morey R. Goldstein, vice- ■;nt and general sales manager, Bt the company's sales meeting I ( Continued on page 4 ) V Radio Ready for Hater Era': Dozier Ij/ LAWRENCE J. QUIRK Baring that RKO Radio now ■ new and greater era, now that -w ry economies, including elimi- of overlapping and duplications *>een effected, William Dozier, Resident in charge of production, I ( Continued on page 2 ) Urge Minimum Wage Extension to Large Theatres, Circuits Only By J. A. OTTEN WASHINGTON, Feb. 25.-The Administration today urged Congress to extend Federal minimum wage requirements only to very sizeable theatres and theatre chains. Labor Secretary Mitchell told a Senate Labor Subcommittee he fav- ored coverage for employes of any retail or service enterprise which had 100 or more employes and which bought $1,000,000 or more of mer- chandise, materials or supplies a year from outside the state. The enterprises would have to meet both tests to be covered, and even then would come under only the $1 an hour minimum wage provision of the law and would (Continued on page 2) A boaf Sees Business Up By LESTER DINOFF Motion picture business for Univer- sal Pictures in South America should generally increase at least 20 per cent in 1957 over last year's fig- ures, according to Americo Aboaf, vice- president in charge of for- e i g n distribu- tion, who re- cently returned here from that territory where he and presi- d e n t Milton Rackmil pre- sided over sales meetings in Argentina and Brazil. He (Continued on page 5) Americo Aboaf Court Upholds NSS But Orders Trial From THE DAILY Bureau WASHINGTON, Feb. 25.-The Su- preme Court today ruled that the exclusive service contracts between National Screen Service and major distributors did not necessarily violate the anti-trust laws, and that a district court should try the question. The high court technically reversed (Continued on page 4) DeMille Receives B'nai B'rith Award M.P. DAILY picture TRIBUTE TO A MASTER SHOWMAN and, coincidentally and help- fully, moralist. The scene yesterday at luncheon in the Hotel Astor at which the B'nai B'rith gave Cecil B. DeMille a statuette and serious praise for "The Ten Commandments," a majestic reminder of basic ethic and universal striving. On the dais joining the audience in prolonged applause are A. W. Schwalberg, Harry Brandt, Max E. Youngstein; luncheon chairman Martin Levine, international B'nai B'rith president Philip Klutznick, Barney Balaban, Cinema Lodge president Robert Shapiro, and Sol Schwartz. Four hundred attended the tribute. Big Three Days Holiday Sets Lively Pace On Broadway New Records Made At Paramount. Music Hall Theatre business over the three-day Washington Birthday holiday week- end "rocked and rolled" at a lively tempo in Broadway and neighbor- hood theatres with the pace being set by the Paramount Theatre where teenage patrons stomped and swayed in the aisle to Columbia's "Don't Knock The Rock." The Radio City Music Hall also enjoyed excellent business as "Spirit of St. Louis" broke all records for the holiday in the 24- year history of the theatre. Executives at the Paramount, the showcase of United Paramount The- atres, reported that "Don't Knock The (Continued on page 4) Sweepstakes Gets Off to Good Start Preliminary reports received over the weekend from exchange area chair- men of the Academy Award Sweep- stakes indicate that the contest is off to a good start, and that new entries are coming in at a rapid clip, Robert W. Coyne, SDeoial counsel for COMPO, said yesterday. Julian Brylawski, president of the Motion Picture Theatre Owners of Metropolitan, D. G, reported that every one of the 78 theatres represent- ed by the organization is in the ( Continued on page 4 ) M-G-M Closes 2 Deals For 13 Major Features From THE DAILY Bureau HOLLYWOOD, Feb. 25. - M-G-M late today announced two producing- releasing details covering 13 major motion pictures. The first deal provides for 12 pic- tures to be produced by Lawrence Weingarten and Pandro S. Berman in their newly-formed Avon Produc- (Continued on page 2) Motion Picture Daily Tuesday, February 26, l{i PERSONAL MENTION JOHN DAVIS, managing director of the J. Arthur Rank Organisation, will return to New York today from Mexico and will leave here tomorrow for London. • Robert K. Shapiro, managing di- rector of the Paramount Theatre here, and Mrs. Shapiro yesterday celebrat- ed their 25th wedding anniversary. • Tony Reddin, director of advertis- ing and publicity for Paramount in the United Kingdom, will arrive in New York tomorrow from London via B.O.A.C. • Peter Perakos, president of Pera- kos Theatres Associates, and John Perakos, assistant general manager, have returned to New Britain, Conn., from Clearwater, Fla. • Lester Tobias, West Coast account executive for Artists-Producers Associ- ates, returned to Los Angeles yester- day from New York. • Marcel Hellman, director of Ex- celsior Film Productions, Ltd., will ar- rive in New York tomorrow from Lon- don via B.O.A.C. Wagner Names Tax Committee MinimumPaC Files Suit to Halt Gen. Aniline Sales From THE DAILY Bureau WASHINGTON, Feb. 25-Inter- handel, huge Swiss holding company, today filed suit to stop the govern- ment's plan to sell a large block of U. S.-owned stock in General Aniline and Film Corp. The Justice Department over the weekend asked for sealed bids on 75 per cent of the stock it holds in the company, which it controls under World War II vesting procedures. The sale would cover 426,988 no-par common A shares and 1,537,000 $1 par common B shares. Underwriters must bid on the entire package, and bids will be opened April 23 at the Office of Alien Property here. In a suit filed in District Court here this morning, Interhandel noted that it has been trying for years to regain the government-held stock in General Aniline, and that litigation to accom- plish this is still pending in the courts. It argued that present law prohibits the sale of vested property so long as there is litigation involving it, and that the proposed sale was therefore illegal. ( Continued Jefferson Miley, executive director of the Commerce and Industry Associa- tion. Mayor Wagner said that the estab- lishment of this committee resulted from a recent conference with repre- sentatives of the theatre owners. At that time the exhibitors emphasized that the industry is suffering financial hardship and was therefore seeking relief from the city amusement tax, which was invoked on Aug. 1, 1954. They urged the Mayor to appoint a citizen's committee to examine their case. The representatives of the industry said they would make available to the committee all their books and records and would lend every co- operation ' necessary to enable a fair and accurate determination to be made. The Mayor said that after diseus- from page 1 ) sion with the Board of Estimate, it was unanimously decided by the board that the Mayor appoint a com- mittee to obtain a full picture of the conditions in the industry. The Mayor emphasized that the committee he has appointed is purely a "fact find- ing" body and not expected to make recommendations. The report of this committee will be submitted to the Board of Estimate for its consideration. Harry Brandt, president of the In- dependent Theatre Owners Associa- tion, and Sol Strausberg, president of Metropolitan Motion Picture Theatres Association, both expressed hope yes- terday that the five per cent tax will be removed after the committee com- pletes its report. "The fact finding committee will find that this indus- try has been subjected to a tax which it cannot absorb," Brandt and Straus- berg said. RKO Ready: Dozier (Continued from page 1) announced here yesterday a program of three or four "big" pictures in the coming year, with an equal number of independent productions under studio auspices for a total of eight or ten per year. "Stage Struck," the first film produced in New York as part of RKO's new set-up as an "inde- pendent producing company," he characterized as "the flagship of our new fleet." Set tentatively for a June 1 starting date is "The Naked and the Dead," from the Norman Mailer novel. Other films on the agenda are "On My Hon- or," from a MacKinlay Kantor novel, and "Pakistan," an original screenplay by Stirling Silliphant. Dozier cited two kinds of success- ful films in today's market, "the unique small picture," an example be- ing RKO's "Young Stranger," and "the very big picture with a big cast and a big subject that justifies important star casting." "Stage Struck" was given as an example of the latter. Declaring that RKO "will make, sell, exploit and distribute all its fu- ture product individually," Dozier said that the first film under this ar- rangement, "Stage Struck," would be the subject of no distribution deals until it was finished and appraised by distributors. Declaring that RKO had merely adopted a businesslike method of "re- ducing the cost of getting pictures made and distributed" with its re- cent domestic distribution merger with Universal, and that this step, contrary to widely held opinion, repre- sented intelligent retrenchment de- signed to cut costs and reduce over- head, rather than any "retreat," Dozier said the attitude and emphasis at RKO at present was upbeat. M-G-M Closes 2 Deals ( Continued from page 1 ) tions. Berman's first will be "Jailhouse Rock," starring Elvis Presley. Wein- garten's first will be William Brink- ley's best-seller, "Don't Go Near the Water," starring Glenn Ford. Berman has been with M-G-M 16 years, Weingarten 30. The second deal announced by M-G-M calls for "The Journey," first picture to be produced by the newly- formed Yul Brynner-Anatole Litvak company, which will be filmed in Europe early next year, with Litvak as producer-director and starring Brynner. Gene Buck Dies at 71; Co-Founder of Ascap Gene Buck, 71, co-founder with Victor Herbert and Nathan Burkan of the American Society of Composers, Authors and Publishers and its presi- dent from 1924 to 1941, died Sunday at the North Shore Hospital, Man- hasset, L. I., following an emergency operation. He had been ill two weeks. Buck was president of the Catholic Actors Guild, a member of the execu- tive committee of the Authors League of America and a director of the American Dramatists Guild. He is sur- vived by his wife, Helen Buck, and two sons, Genejr., and George. ''King" Award Today Mrs. Enid A. Haupt, editor and publisher of "Seventeen Magazine," will present the publication's first an- nual picture of the year award to Spyros P. Skouras, president of 20th Century-Fox, for "The King and I" at a special ceremony today in the board room of the 20th-Fox offices here. ( Continued from page 1 ) not come under the time and a fi for overtime requirement. Labor Department officials s: they had no precise figures on h many theatre outfits might be covei by this proposal, but that they sumed only quite large chains a theatres would be included. Mitchell's recommendation v much narrower than the plan be pushed by the AFL-CIO. That woi cover under both minimum wage a overtime any retail or service ent prise, including theatres, which 1. more than four outlets or more tl $500,000 a year of sales. The Senate Subcommittee star; three weeks of hearings today House Labor Subcommittee sts several weeks of hearings Friday. Mitchell said the Administrat: did not propose to extend the act "the millions of small, local bv nesses. To do this would place burden on these businesses and mif seriously curtail employment." Mitchell's exact recommendat. was that the minimum wage pro sion be extended to "employes v. are engaged in the activities of i business enterprise in which (A) tj total annual value of incoming ml chandise, materials or supplies movi directly across state lines to its pi; or places of business is $1,000,000 more, and (B) 100 or more employ are employed by the employer.'" # fill Gordon in Dallas DALLAS, Feb. 25.-Tulius Gordij president of Allied States Associatiijj will appear at the Drive-in Assocl tion meeting here tomorrow. NEW YORK THEATRI — RADIO CITY MUSIC HALL— Rockefeller Center JAMES STEWART AS CHARLES A. LINDBERGH IN "THE SPIRIT OF ST. LOUIS" In CinemaScope and WarnerColor A Warner Brot. Picture and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTEC • EDITING ROOMS • STORAGE ROOMS • SHIPPING ROOMS • OFFICES PROJECTION ROOM FACILITIES MOVIE LAB BUILDINC 619 W. 54th St., New York 1: JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. Stoij Photo- Editor; Herbert V. Fecke, Advertising Mai.ager: Gus H. Fausel, Production Manager: Hollywood Bureau, Yucca-Vine Building. Samuel D. Berns, Manager; William R. Weavi Editor. Telephone HOllywood 7-2145; Washington, J. A, Otten, National Press Club, Washington, D. C. ; London Bureau, 4, Bear St., Leicester Square, W. 2, Hope Williams Bii nup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, St; days and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone circle 7-3100. Cable address: "Quigpubco, New York." Mari Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady, 'Necretary. Other Quigley Publications: Motion Picture Hera Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Pictur Herald; Television Today, published daily as a part Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 193 at the Post Office at New York, N. Y., under the act March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. \iday, February 26, 1957 Motion Picture Daily 3 PEOPLE Ijirney Balaban, president of Para- jifit Pictures, and Louis A. Novins, eftary, 'were among eight Jewish it >rs Who met in Washington, at invitation of the Administration, liscuss with Secretary of State iss and Maxwell M. Rabb, Presi- [ef Eisenhower's special assistant oiiiinority affairs, the present situa- idin Israel with particular reference ||iat nation's current dispute with □ thur L. Mayer, president of In- l|ndent Distributors Association of Brica, has joined the panel of l;s for the eighth annual Robert paherty Film Award sponsored by ■institute of Film Techniques at W College here. □ glhn Beliak, formerly with Glackin c eWitt Theatres and Amalgamated litres, of New Britain, Conn., has ri|d Bercal Theatres, Hartford, in ■ ivly-created post of city manager, n r Bernie Menschell, head of the it it. □ |lex Maillho, branch manager for Mid Artists in New Orleans, and ■ y G. Plitt, president of Para- H it Gulf Theatres, have been ■ :d to head the film industry's ■cipation in the 1957 National Imerhood Week program in that rc lius Rubenstein, formerly assis- manager of Loew's Metropolitan tre, Brooklyn, has been named iiger of the circuit's Coney Island tre, Coney Island. □ torge J. Schaefer has been named iicers representative for the i-Nova production, "12 Angry Schaefer, industry veteran, also ■ sents Otto Preminger's produc- ttof "St. Joan" and Stanley Kram- ■ 'The Pride and the Passion." I Would Increase N.Y. isorship License Fees j»BANY, Feb. 25.-Assem'blyman so L. Waters, Medina Repub- has put in a film license fees ure identical with the one passed oth houses, but which was vetoed Governor Averell Harriman, last le Waters bill amends the Edu- n Law to increase the fee col- d by the State Education De- nent's Motion Picture Division $3 to $4 per 1000 feet for origi- ilm, and to change the rate for s from $2 a thousand feet to $4 :ach additional "entire copy." It d take effect July 1. 'High Society' Writers Withdraw from Race No one was more surprised than the writers of the script themselves, it seems, that Allied Artists' "High So- ciety turned up in the best motion picture story" category when the nomi- nations of the Academy of Motion Pic- ture Arts and Sciences were an- : nounced last week. Over the weekend the writers, Ed- ward Bernds and Elwood Ulmann, sent a wire to the Academy withdraw- ing from competition. The wire read: "Since our nomination is apparently a case of mistaken identity, we wish to withdraw our names from considera- tion in the final balloting." Two 'High Society' Films The mistaken identity referred to was engendered by the two groups who make the Academy nominations: The Screen Writers Guild and the Academy's writers branch. They worked from lists giving titles, pro- ducing studios and cast names and confused the Bowery Boys' romp with another picture bearing the same title and also distributed last year. The latter film was released by Metro- Goldwyn-Mayer and has in its cast several of the screen's best known stars. Writers, it appears, don't always read too carefully.— R. G. Pioneers' Foundation in The withdrawal of Allied Artists' "High Society" from Academy nom- inations in the "best motion picture story" category leaves the competi- tion in that classification between two domestic features, one of which was produced outside the United States and two foreign-language features, neither of which is included in the five-picture list of Academy nomina- tions in the foreign language category. 'Duchin' Made Here King Brothers' "The Brave One" was produced in Mexico; "The Proud and The Beautiful" is French; "Um- berto D" is Italian. Columbia's "The Eddy Duchin Story" is the only con- tender produced in its entirety in the United States. Philippine Matters Head MPEA Agenda The board of directors of the Mo- tion Picture Export Association will meet here today to discuss the Philip- pines remittances and participation in two international film festivals, it was reported here yesterday. The MPEA board will also take up a proposal concerning the establish- ment of a local film board in the Philippines, sale to independents in Burma, film servicing to ships of Italy and Canadian Pacific lines, and East European film sale limitations on the number of products which each com- pany proposes to sell to Iron Curtain nations. The directors will consider partici- pation in film festivals in Venice, Italy, and in Czechoslavakia and their in- dividual regulations. Annual Appeal for Aid ]\f E W S it 'oh i) i f- Ned E. Depinet An appeal for contributions to the Foundation of the Motion Picture Pioneers, which assists veterans of at least 25 years in the industry who are in need., was issued yes- terday by Ned E. Depinet, president. In his letter to members of the Pioneers in which the an- nual appeal for funds for the Foundation was made, Depinet described con- tributions made this year as memorials to the late Jack Cohn, former presi- dent and founder of the Motion Pic- ture Pioneers and the Foundation, who died last December. Cohn be- queathed $5,000 to the Foundation. "A cause of such high principle," Depinet wrote, "must not be allowed to wither with his (Cohn's) passing. Nor will it. What a fine tribute it will be if every member of the roster participates. "We all desire to lend a helping hand to unfortunate Pioneers who, because of bad breaks, find them- selves in dire need. This we are doing quietly and anonymously through the Foundation, which has a modest sum for such purpose which is replen- ished at this time each year through voluntary contributions." The Foundation's office is at 1270 Avenue of the Americas, New York City. Kan. Bill Would Replace Censors with Prosecution KANSAS CITY, Feb. 25.-A second bill calling for the abolishment of the Kansas Board of Review has been introduced into the current session of the state legislature in Topeka. The second measure, which has at- tracted wide interest in motion pic- ture circles in Kansas City and Kansas, is a two pronged affair designed to safeguard the public against the pres- entation of indecent shows. As written, the bill to eliminate the censor board includes a provision out- lining to local authorities a definite code of procedure for the prosecution of persons or organizations showing obscene shows. The penalties would range to a top fine of $1,000 and six months in jail. L. H. Manning, 74 SHEFFIELD, Ala., Feb. 25.-Lynn Hunter Manning, 74, who established the first motion picture theatre here, and operated it for a number of years, died at his home here. A former mayor of Sheffield, Manning was ac- tive in business and civic affairs here. He served for nine years on the Shef- field Board of Commissioners and was mayor during that time. Sunday Permit Cancelled The Decatur Ga. City Commission has cancelled an order permitting the showing of motion pictures on Sunday in that city. The permit was granted following a meeting between theatre and city officials in December last year. A spokesman for the theatre group said movies had been shown on Sunday "only once or twice," since the permit was granted. Several church and civic representatives at the meeting said they had not heard of the permit until several days ago— despite the inclusion of a provision that a public hearing be held on the order. Nebraska Tax Killed The Nebraska Legislature's Reven*- ue Committee has killed a bill which would have placed a five-cent tax on each admission to theatres and other amusement places, including ball games, state and county fairs, etc. The bill was introduced by State Senator Terry Carpenter, who said the measure was designed to cut down the property tax levy. The mea- sure met widespread opposition, with Robert Livingston, president of the Nebraska Theatre Owners Associa- tion, spearheading the fight. Foreign Critics Make Awards Cecil B. DeMille's "The Ten Com- mandments" was the recipient of an award in a new category of the Film Critics' Circle of the Foreign Lan- guage Press, which made it annual presentations here last night. The group, which represents 44 newspapers printed in 19 languages, chose the Paramount release "on the basis of its expression of human ideals and aspirations." Named the best Amer- ican film was Michael Todd's "Around The World in 80 Days," being re- leased by United Artists and the Italian made "La Strada" was chosen the best film by a foreign producer shown here in 1956. Police Halt Showing Philadelphia police, acting on com- plaints of church and neighborhood groups, halted the showing of "The Unashamed" at the Broadway Thea- tre, a neighborhood house. About 350 patrons were ordered out and house manager Frank Pease was arrested, charged with showing indecent pic- tures. The Broadway, which has been featuring sex pictures since censor- ship was abolished in Pennsylvania, is operated by a corporation headed by Harris Goldstein of Hollywood, Flor- ida. Motion Picture Daily Tuesday, February 26, 19! \ Sweepstakes (Continued from page 1 ) Sweepstakes, and that the budget has been increased from $5,000 to $6,000. A new 1957 Morris Minor imported car has been promoted for the grand prize. S. S. McFadden, distribution man- ager for the Salt Lake City area, re- ports the campaign in that area is be- ing spearheaded by the Publix Inter- mountain theatres, with 10 houses in that territory participating. Robert Bryant of Charlotte has been named exhibitor chairman in that exchange area, with E. G. Stellings and H. F. Kincey as co-chairmen. . Branch managers and film salesmen of the territory met yesterday to per- fect plans for the contest. Benn H. Rosen wald, exchange area distribution chairman for the Boston area, reports that 123 kits have been distributed in that area of which 15 went to independent houses and the balance to circuit theatres. There have been several meetings of the ex- change exploitation men's committee, which is working on a number of grand prizes to be awarded in the ter- ritory to motion picture theatre pa- trons. These will be supplemented by smaller prizes promoted by local theatres. Bulletins will be sent to all participating theaters. Allied of Iowa, Nebraska and Mid- Central has sent a bulletin to its mem- bers, urging active participation in the Sweepstakes contest. Court Upholds NSS (Continued from page 1) a judgment of the Third Circuit Court of Appeals, but actually agreed with the Circuit Court's result, The case involved an injunction and damage suit brought by Charles Law- lor "and Mitchell Pantzer, doing busi- ness as the Independent Poster Ex- change. They charged that National Screen and major distributors con- spired to monopolize poster distribu- tion in the Philadelphia area where Independent operates. The Philadelphia District Court granted summary injunction for In- dependent without trial, and reached the same result in six companion cases. The Circuit Court said National Screen's conduct was open to ques- tion and must be passed on by some fact-finding body. It struck down the injunction, and Independent appealed to the Supreme Court, arguing it was entitled to summary judgment. Today, the High Court announced, "We agree with the Court of Ap- peals that the motion for summary judgment should have been denied." However, the Court continued in a ' FILMACK produces the best in SPECIAL TRAILERS the fastest ftif uJ en i/cuf next Special trailet enter REVIEW: time. The True Story of Jesse James 20th Century-Fox — CinemaScope This latest treatment of the legend of Jesse James is purportedly as true a picture of his life as it is possible to portray. The foreword explains that much of what is shown is true and much is based on what is thought to be true. But whatever the validity of the presentation, it emerges a crood Western, crammed full of action, riding and shooting, beautifully photographed in color and CinemaScope and bound to please most audiences. Much of the film is told in flashback as Jesse and his brother, Frank, are hiding out from the law following a fiasco resulting in the death and/ or capture of most of their gang. During the Civil War the brothers fought with Quantrill's Raiders against the North and at the war's end many of their neighbors, Missourians and Northern sympathizers, were bitter towards them. When their farmhand is hanged and their crops burned, Jesse feels it only right to start again with Northern money and plans to rob one bank only. Together with their cousins, the Younger brothers, and some others, they successfully execute the robbery but instead of stopping there they continue their criminal ways with Jesse as their leader. There is one point when they might have been exonerated by the Government as their mother's house is bombed, their mother injured and little brother killed by some overzealous persecutors. But Jesse ruins their chances by killing the man responsible for the attack. Eventually Jesse and Frank return home and realizing the futility of continuing their lawlessness, plan to go straight. But Bob Ford, their cousin and non-member of the gang, shoots Jesse in the back thus pro- viding additional fodder for the James legend. Robert Wagner is seen as Jesse and is not very convincing in the role. However, Jeffrey Hunter is fine as Frank and Agnes Moorehead is ex- cellent as their mother. Newcomer Hope Lange plays Jesse's wife and Alan Hale plays one of the Younger boys. Director Nicholas Ray con- trived many exciting moments from a life that must have been crowded with them,' yet managed to create some character study of a man who was pious and generous but still thrill-hungry and lustful for power and notoriety. Herbert B. Swope, Jr. was producer and Walter Noonan wrote the screenplay based on an earlier one by Nunnally Johnson. Running time, 92 minutes. General classification. For February release. Jay Remer CHICAGO, ILL. 1327 S. Wabash NEW YORK, N.Y. 630 Ninth Ave. per curiam opinion, "in our view, this disposition of the case made it un- necessary for the Court of Appeals to pass on any other issues than that of the per se invalidity of exclusive contracts under the Sherman Act. In order that the District Court not be bound by the consideration the Court of Appeals gave to the remaining is- sues, and without reaching any of the same, we grant the petition for writ of certiorari, vacate the judgments, and remand the cause to the District Court for trial." A study of the Circuit Court opin- ion and of the motions filed in the appeal failed to reveal exactly what "other issues" the Justices had in mind, since the Circuit Court opinion pretty well confined itself to the ex- clusive contracts issue. This appar- ently also bothered Justices Frank- furter, Burton and Harlan, who said they agreed the Circuit Court reached the right conclusion and therefore would have denied the petition of Independent for certiorari. They in- sisted that the Circuit Court had de- cided nothing other than the issue on which the Supreme Court today sent the case back to the District Court, and said they were puzzled by the procedure used by the Court today. Estimate on 'Fiiiendly' ( Continued from page 1 ) which ended here over the weekend. The film is heading for a $350,000 gross in Canada, he added. To date, according to Goldstein, the film has set a record for extended playing time and move-overs, plus repeat engagements. Sales policies were set during the week-long sales session for 36 pictures to be released during the next 12 months. They include "Love in the Afternon," the Billy Wilder film for July release, and "The Hunchback of Notre Dame" for the fall. Goldstein also revealed that a series of regional sales meetings will be held in key spots around the country with division managers, branch managers, salesmen and bookers participating. These meetings will take the place of the regularly scheduled national sales meeting. Those who attended the sales ses- sions at the studio included Steve Broidy, president; Harold Mirisch, vice-president; Walter Mirisch, execu- tive producer; John C. Flinn, director of advertising and publicity, and San- ford Abrahams, assistant director of advertising and publicity. N. Y. Holiday ( Continued from page 1 ) Rock" and a stage show headlini by Alan Freed, a star of the piotu ! racked up a gross of $79,000 for t three-day holiday weekend, duri j which a box office window wl broken by teenagers who mobbed t theatre. Predicting that the film will cM up a weekly gross of at least $12:| 000, theatre officials said patrr! started lining up at four a.m. to the rock and roll film. The traffic ja outside the theatre and the youth exuberance inside made the engaj ment a front page newspaper sta See $170,000 for 'St. Louis' j "The Spirit of St. Louis," win 1 opened at the Music Hall last wet registered $34,000 on opening di Over the weekend it grossed $112,0 and theatre officials forsee $170,0 for the week. The Roxy Theatre also reported did "excellent" business over the h( day, but pointed out that fair weatl kept many people away from the t office. Featuring "Oh, Men!, ( Women!" the Roxy reported it tc in $87,000 over the weekend and pects a week's gross for the 2( Century-Fox film of $110,000. $31,000 for 'Battle Hymn' "Battle Hymn" at the Capitol Tl atre took in $31,000 over the thr day weekend with $41,000 indical for the week. "The Incredible Shrii ing Man" at the Globe rolled up $1 000 for the weekend while "Mis Cory" at the Mayfair drew $8,500 the holiday period. "The Ten Commandments" at Criterion grossed $35,500 over j weekend with a 16th week gross $60,000 expected. "Edge of the Ci at Loew's State took in $14,000 w $20,000 anticipated for the we "Full of Life" at the Astor gross $16,500 for the three-day holic with a second week's gross expeci to reach $27,000. "Baby Doll," in 10th week at the Victoria, gross $14,823 over the weekend and is pected to reach $25,000 for the w» 'Great Man' Popular "The Great Man" at the S Theatre drew $7,500 for the th: day weekend. "Around The Wo In 80 Days," which had additio: performances at the Rivoli, also < joyed excellent business over weekend as did "Seven Wonders The World" at the Warner Thea here. Walt Disney's re-release "Cinderella" at the Normandie Tl atre shattered every record in I theatre's history with a four-day h< day weekend gross of $16,354. On the circuits, RKO Theatres a Skouras Theatres, with the combii tion of Universal's "Written On 1 Wind" and "Istanbul," rolled up wit were described as the "biggest gross in the history of the company." T§ Loew's Theatres circuit, with T? Rainmaker," reported that busin was fair for the weekend. j i lesday, February 26, 1957 Motion Picture Daily 5 EYIEW: oris Does Strange Things arner Bros. ]|pRir> Bergman is again on view for American audiences, following up Ir "Anastasia" triumph with this film under Warner Bros, auspices, j otographed in France and directed and scripted by Jean Renoir, dude Renoir has contributed some handsome Technicolor photography si much care has been taken with settings, casting and other produc- in values. That the total doesn't quite come off seems due to cutting Id a rambling story that sails off in all directions at once. [Miss Bergman is captivating as always, looks handsome in her turn- ([the-century costumes, and does her best to lend solidity to the doings, lil Ferrer is attractive as a young Parisian enamoured of widowed Ilish princess Bergman, and Jean Marais is authoritative and typicallv ( llic as a French war hero who is being boomed as the next head of ite. The rest of the cast are efficient. Miss Bergman, it develops, has a weakness for struggling fellows with "[uses" of one kind or another. When she's helping them upward her ahusiasm is white hot; once she has helped her boy "arrive" she loses iisrest. She has just dropped a composer as the storv opens; it seems 1 fellow finally made La Scala, and this unmakes him with Bergman. |.rais is next on the list. While helping him to power, she keeps her ainirer Ferrer on the string, also a wealthy industrialist, Pierre Bertin, ?o wants to marry her. ([be plot from here on waxes mighty complicated, but reduced to the I'est common denominator, it takes Miss Bergman through a welter Apolitical and romantic misunderstandings, at the conclusion of which ST decides she loves Ferrer. There is also some plot contrivance about i;roup of scoundrels who seek to use the general for their own ends Di e they have placed him in power; also a romantic subplot or two. Ijre is a plethora of Gallic humor, some of it incomprehensible to ierican tastes. The aforementioned production values, Renoir's direc- ii and the handsome photography lend the doings a fair interest, but $ whole could do with some solid bolstering plot-wise and dialogue- «je. lining time, 86 minutes. General classification. For March release. Lawrence J. Quirk boaf Sees VA Endows New Pratt Ad Talent Scholarship ( Continued from page 1 ) II id that his optimistic outlook leased on "a constantly improving liomic situation in many countries, Hits of increases in admission prices, me CinemaScope product, and a B inual flow of good product which |Jj is providing." jhe Universal executive also ex- ised the opinion that the South jpican market "offers a better po- ■ ial to the motion picture industry isj whole in development than Eu- '§ ." He said that this is based on ■ constant growth of South Ameri- W markets while in Europe, all Rtries, with the exception of West ■ nany, have "reached a saturation ■idy. Europe is now stabilized lir as money is concerned." Aboaf Jj feels that the Far East has much ■ ntial to offer for further develop- m t. THE BIG 3 OK TV WAR AND PEACE — MAYERLING BALLAD OF BABY DOE All Costumed by BROOKS United Artists is endowing a $1,000 annual scholarship at the Pratt Insti- tute in Brooklyn to help develop new advertising art talent and to foster new concepts of film ad illustration and layout, it was announced here yester- day by Roger H. Lewis, UA national director of advertising, publicity and exploitation, and Ralph W. Sterling, vice-president of Pratt, at a press re- ception at Sardi's Restaurant. In addition to the scholarship, the program includes bi-monthly prize competitions for students, based on their art interpretations of forthcoming UA releases. The sum of $100 will be awarded to the winner of each contest and if the art is used or adapt- ed, an additional payment will be made. The contest is open to all Junior students in the school's illustration class. They will familiarize them- selves with each film through reading the script, examining stills and espe- cially by attending special previews. One such preview has already been shown, "Twelve Angry Men." Lewis said the students are "less inhibited and conditioned" than professional il- lustrators and have created some ex- cellent and original work. Television Today HOLLYWOOD NOTES The TViewers certainly had a back- stage look at television the other week with Playhouse 90's poignant carica- ture of "The Comedian," followed by a party-styled presentation of the "Emmy" nominees. . . . Cleverest ap- plause-earning optical effect seen on the Emmy show: the screen divided into five vertical strips, with alternat- ing images from each coast making up the composite picture. It featured a musical number, the west coast sup- plying Wally Cox on harmonica, Tennessee Ernie Ford on slide trom- bone, and Jackie Cooper playing drums (in the first, third and fifth strips, respectively), while Steve Allen played the piano and Phil Silvers han- dled the clarinet from the opposite coast (in the second and fourth strips). . . . East Missed the Warmup What the viewers didn't see or hear from our west coast position, was the hilarious studio warmup delivered by Dannv Thomas . . . there ought to be an Emmy for warmups, something called a "Danny." . . . and after the show, the viewers didn't hear Nan- nette Fabray, herself a nominee, ex- press her happiness over Sid Caesar's nomination . . . nor did they get a chance to hear Sal Mineo, nominated for his work in "Dino," tell this re- porter how much respect he had for Jack Palance's chances over his own, for an outstanding portrayal in Play- house 90's "Requiem for a Heavy- weight." ... or Ann B. "Shultzy" Davis, of the Bob Cummings show, in- troducing herself to Sal, as did Evelyn "Eloise" Rudie, telling him how high they regard his talent. . . . The viewer's didn't hear the rum- blings about the categories such as best continued performance by a comedienne in a series, in which two of the five nominated are no longer featured— and haven't been for a long time ... or such unrelated male per- sonalities as those nominated in the best male personality-continuing per- formance class ... or why quiz pro- grams, and some outstanding daytime shows, like "Matinee Theatre" could not find a category for recognition. The Forward Look Well, there's always next year to make up for this year's errors. . . . And may we suggest that cards with names of the nominees be superimposed on the image. Several of the names were garbled in delivery, or lost in back- ground noises. . . . L. A.'s local Emmy nominees were listed in two more categories than those proposed by the N. Y. local: best entertainment program and best sports program. . . . KNXT topped all seven local channels with 10 nominations out of the eight categories. KTTV was second with nine. KRCA fol- lowed wtih eight. KCOP came in fourth with seven. SAMUEL D. BERNS A & F Co. Expands Its Services in Canada A. & F. Film Corp. has expanded over the years until it now has a staff of 28 employees and a circulation of more than 30,000 prints, representing 36 American producers and eleven producers from France. This year the company is marking its 20th anniver- sary. A. & F. not only serves all federal, municipal, provincial and school out- lets, but also was the first one to intro- duce films on television in Canada and presently has more than 300 hours of' telecast per week on all TV stations in Canada. 257 U.S. Stations Can Broadcast in Color The number of television stations in the United States able to broadcast in color was 257 on January 1, (this year) according to estimates released by the National Broadcasting Com- pany's research department. Of these 257 stations, 136 are affiliated with NBC-TV. This number of NBC-TV affiliates now equipped to broadcast network color programs represents a 30 per cent upswing over a year ago, and is expected to increase to approxi- mately 146 by July, 1957, and to 153 by January 1958. TP A Consolidates Consolidation of the Chicago and Central divisions of Television Pro- grams of America, Inc. (TPA) into one division, the Central, was announced by Michael M. Sillerman, executive vice-president of TPA. At the same time, Walt Plant, until now, Central division manager, has been named ad- ministrative executive in charge of the new unit, which will also be expanded soon. New NBC Position Realignment of several staff as- signments at the NBC Chicago radio and television stations, including the creation of a new position of station manager for WMAQ and WMAQ- FM, was announced by Jules Her- buveaux, NBC vice-president and general manager of the stations. 20th Anniversary A & F Film Corp. 1434 St. Catherine St. W. Montreal ENCY the most frequent schedules in airfreight enable American to serve film distributors better than any other airline To ship 100 lbs. of film from New York to Chicago costs only $7.50... Los Angeles to New York only $18.40. With over 1000 scheduled departures daily, American offers more flights to more key areas than any other airline. American's greater frequency of nights assures fast forwarding, dependable, on-time deliveries This enables film distributors to keep film moving . . . and cut non-profitable shipping time from days tc hours. AMERICAN AIRLINES AIRFREIGHT — flies more freight than any other airline m the world Motion Picture Daily . . . February 20, 1957 Ad No. 1291-M P. 0. 4562 "Frequency' Page BVW {8 x 10 inches) Copy No. 20-2 |L. 81, NO. 39 NEW YORK, U.S.A., WEDNESDAY, FEBRUARY 27, 1957 TEN CENTS Cw Year Deal IKO Films in (anada Go to Impire Univ. 3 Current & Recent Films h luded ; 6 Exchanges Shut KCO Radio yesterday concluded an jjanent with Empire Universal Bs, Ltd., under which the latter ■ handle selling and distribution ■1 current and recent RKO Radio ■ies throughout Canada for one gbgotiations for the Canadian sell- m nd distribution were begun about ■time that similar negotiations were Br way with Universal Pictures for handling of the RKO Radio prod- They broke down several weeks and to all intents and purposes terminated. However, talks (Continued on page 2) §ne District Heads Rank Outfit Here e appointments of six district igers and three branch managers |:he Rank Film Distributors of Irica, Inc., Ire a n - feed yester- | by Irving lin, general B to his de- •Ire on a Bjess trip to W lid-west. 1 med to the ■posts were ft ' following ■Jet man- I f s: Ray m[, for Dal- isj/klahoma City and New Orleans; e\!|Our Borde, Los Angeles, San (Continued on page 2) leleufsiort Irving Sochin Today Page MPAA Unit Meets Tomorrow On Joint Business Report A meeting of the Advertising and Publicity Directors Committee of the Motion Picture Association of Amer- ica has been set for Thursday noon to discuss the recently completed re- port prepared by the joint industry committee on business building. A small group of industry officials met at the Council of the Motion Picture Organizations' offices here yesterday afternoon to discuss the re- port, which was prepared by Taylor Mills of the MPAA and Charles Mc- Carthy of COMPO. The report com- bined salient proposals from three business building plans which were submitted to the joint committee. British Form World Film News Trust By WILLIAM PAY LONDON, Feb. 26-The British Broadcasting Corp., the Rank Organ- isation, the Canadian Broadcasting Corp., and the Australian Broadcast- ing Commission have established a "British Commonwealth International Newsfilm Trust" to provide interna- tional news film to television and newsreel operators anywhere in the world. Financing will be provided by (Continued on page 3) Drive-in Meet Hears Gordon and O'Donnell Special to THE DAILY DALLAS, Feb. 26.-A plea for ex- hibitor unity was voiced here today by Julius Gordon, president of Allied States Association, at the annual con- vention of the Texas Drive-in Theatre Owners Association. Unity is vital, said the Allied president, to obtain a national voice against high film rentals. Robert J. O'Donnell, president of (Continued on page 3) B. P. Schulberg Dies In Florida, Was 65 KEY BISCAYNE, Fla., Feb. 26- B. P. Schulberg, production executive who headed Paramount studio opera- tions from 1925 until 1932, is dead here at the age of 65. He was the father of Budd Schulberg, writer and partner with his brother, Stuart, in (Continued on page 2) For First Time in Year MPABoard Considers Arbitration Request Distributors Seen 'Favorably Inclined' Toward Formulating New Industry Plan By LESTER DINOFF The first manifestation of interest on the part of distribution in over a year concerning the establishment of an industry arbitration system was revealed yesterday when the board of directors of the Motion Picture Association of Name Mooney UA Head Of Circuit, Key Dating Frank J. Mooney, veteran industry sales executive who served with RKO for 28 years, has been named super- visor of circuit and key city dating for Unit- ed Artists, it was announecd yesterday b y James R. Velde, general sales manager. Mooney takes over the newly- created post im- mediately and will have his h e a d quar- ters in the New York home office. In 1928, Mooney entered the in- ( Continued on page 3) Frank Mooney M. B. Smith New Head Of Kan.-Mo. Exhibitors SiJecial to THE DAILY KANSAS CITY, Mo., Feb. 26.-M. B. Smith, Kansas City, a division man- ager and director of publicity and ad- vertising for Commonwealth Thea- tres, Inc., today was elected president of the Kansas-Missouri Theatre Asso- ciation, opening a 2-day convention at the Pickwick Hotel here. Smith suc- ceeds Don Burnett of Lamed, Kans. The other new officers are H. B. Doering, Garnett, Kas., vice-presi- dent; Paul Ricketts, Ness City, Kas., secretary, and Norris Cresswell, man- ( Continued on page 6) America, at a meeting in the morn- ing, took under consideration the joint Theatre Owners of America- Allied States Association request for an industry meeting to formulate an arbitration plan, according to an MPAA board member. The MPAA board, which includes company presidents, officers and some sales managers, were said to be "favorably inclined" toward the ex- hibition requests. The company ex- ecutives said that a number of the board members reported to the group at large on their individual company (Continued on page 6) Skouras to Head Films' '57 Red Cross Campaign Spyros P. Skouras, president of 20th Century-Fox, will again serve as chairman of the motion picture in- dustry campaign for the Ameri- can Red Cross in the national fund raising drive, which gets under way next month. Skouras will be host at a 1 u n c h eon at the Metropoli- tan Club here on Tuesday, March 5, a t which the in- dustry campaign will be launched. General Alfred M. Gruenther, presi- dent of the American National Red Cross, will be principal speaker, and Red Cross leaders of the Metropolitan area will be present, as will repre- sentatives of all branches of the in- dustry. Spyros Skouras Motion Picture Daily Wednesday, February 27, IS J PERSONAL MENTION TpRIC JOHNSTON, president of i-J Motion Picture Association of America, and Kenneth Clabk, vice- president, returned to Washington yesterday from New York. Johnston and Mrs. Johnston last night were hosts in the Capital to Chahles Boh- len, Ambassador to the Soviet Union, and Mrs. Bohlen. • Alfred E. Daff, executive vice- president of Universal Pictures, left Los Angeles by plane last night for Australia. • Olin H. Clark, Eastern story head for M-G-M, has left New York for a vacation in the West Indies. • James Biondo, publicist for Michael Todd's "Around the World in 80 Days," is in Philadelphia from New York. Charles L. Casanave, president of the Fred Astaire Dance Studios, is in Houston from New York. • James Stewart has arrived in New York from the Coast. • William Levy, managing director of Willbank Publications, Ltd., of England, returned to London yester- day from New York via B.O.A.C. Name District Heads (Continued from page 1 ) Francisco, Portland and Seattle; Abe Weiner, Boston, Buffalo, Albany and New Haven; Dave Prince, Atlanta, Florida, Memphis and Charlotte; R. J. Folliard, Washington, Philadelphia, and Pittsburgh; Al Kolitz, Denver, Salt Lake City, Kansas City, Omaha and Des Moines. Borde, Prince, Fol- liard and Kolitz are all former RKO Radio Pictures district managers. Branch managers appointed include James B. Mooney, San Francisco; John De Corta, Los Angeles; and Stan Davis, Boston. Managerial ap- pointments are to be announced shortly for New York, Chicago, and Cleveland. RCA Business in 1956 'Largest in Its History' The Radio Corporation of America in 1956 did the largest volume of busi- ness in its 37-year history, exceeding one billion dollars in sales for the sec- ond year in succession, it was an- nounced yesterday in the RCA 37th annual report, released by Brig. Gen- eral David Sarnoff, chairman of the board. General Sarnoff said that sales of RCA products and services amount- ed to $1,127,774,000, an increase of seven per cent over the record 1955 total. Net profit in 1956, before Federal income taxes, was $80,074,000, and after taxes, $40,031,000. The corre- sponding figures for 1955 were $100,- 107,000 and $47,525,000. Earnings per share of common stock were $2.65 iu 1956, compared with $3.16 in 1955. Dividends totaling $23,965,000 were declared by RCA in 1956. This in- cluded $3.50 per share on the pre- ferred stock and $1.50 per share on the common stock— the same as in 1955. In a joint statement on behalf of the RCA board of directors, General Sarnoff and Frank M. Folsom, presi- dent of RCA, said: "Color television continued to advance in 1956 with public interest stimulated by the RCA Victor line of new and simplified 21- inch color sets." Margolin to Tour Irving N. Margolin, treasurer of Cinerama Productions Corp., will leave here over the weekend for Minneapo- lis, Chicago, San Francisco, Holly- wood, Kansas City and St. Louis for a visit to theatres currently presenting Cinerama. He expects to return to New York on March 15. B. P. Schulberg Dies (Continued from page 1) Schulberg Productions, with which the father was associated. The elder Schulberg joined Famous Players in 1912, continuing with Famous Players-Lasky and its suc- cessor, Paramount Pictures Corp. Following his association with Paramount, Schulberg had produc- tion posts with Columbia Pictures, Selznick International and others. He retired and moved to Florida in 1950. Buck Services Set Funeral services for Edward Eugene "Gene" Buck, founder of the American Society of Composers, Authors and Publishers, who died Sunday, will be held in St. Patrick's Cathedral here tomorrow at 10:00 A.M. I Showplace of the East FOR YOUR SCREENINGS • Three Channel interlock projection • 16, 17V2 & 35 mm tape interlock • 16 mm interlock projection CUTTING & STORAGE ROOMS MPEA Signs Agreement With Danish Theatres The Motion Picture Export Associ- ation and a group of independent ex- hibitors in Denmark have entered into a film agreement in which indepen- dent Danish theatremen will once again receive American product, ac- cording to an MPEA official. Under the new agreement, which was negotiated by the MPEA overseas representative Fred Gronich, the Dan- ish exhibitors with big first-run houses in Copenhagen will pay a 40 per cent rental while small theatres will pay a rental of 35 per cent for American films. Negotiations on "spe- cial" films will be conducted on an in- dividual basis, it was said. 12 Resigned in December Last December, a group of 12 Dan- ish exhibitors resigned from the Cine- ma Association. The American com- panies have not sold their product in Denmark since May, 1955. Before the embargo, Danish exhibitors paid film rentals of 30 per cent. The MPEA official said it is antici- pated that more and more theatres will break away from the Danish Cinema Association so they can be free to acquire American product at mutu- RKO's Films (Continued from page 1) \ were resumed again recently anol deal was concluded yesterday. ; . Whereas 44 pictures were inclucfl in the deal with Universal for M United States, only 35 RKO Ral Pictures are involved in the Emi j> Universal deal, all of them currenl in release or released prior to Dji 31, 1956. Empire Universal operates ■ changes in Toronto, Montreal, V,S couver, Winnipeg, Calgary and Ss'fc John. It also handles the Canadl distribution of Universal Pictuii. RKO Radio had its own exchangesii the same six cities in the Domini all of which now will be closed. ) :: ally acceptable terms. He said t'M the initial group which resigned frjjs the exhibitor union numbered 12 tfl atres and that the agreement \< entered into with about 20 houses.* The MPEA board of directdl which met here yesterday afternofi was reported as having discussiS' on the new film agreement with Da mark. It was stated that the MPw anticipates no remittance problem,! that territory. A, .nnouncing the first presentation of : seventeen magazine readers' award Picture of the year 1956 RODGERS & HAMMERSTEIN'S "THE KING AND I" a 20th century-fox picture ::. ^i- 1 II >v || ... Selected by SEVENTEEN readers from the magazine's 1956 Pictures of the Mon MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Tames D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyd E. St Production Manager. TELEVISION TODAY, Charles S.Aaronson Editorial Director ; Pinky Herman \ui William R. Weaver, Editor, Telephone HOllywood 7-2145; Washington, J. A. Ut Berns, Mana Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel Canby, Eastern Editors. Hollywood Bureau, Yucca-Vine Building, Samuel D National Press Club, Washington, D. C; London Bureau, 4, Bea Correspondents in the principal capitals of the world. Motion Pict Avenue, Rockefeller Center, New York 20, Telephone Circle 7 J. Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other QuM published 13 times a year as a section of Motion Picture Herald; Television Today, miblished daily as a part of Motion Picture Daily, Motion Picture Almanac, television Almanac Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y.\ under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and ?12 tor single copies, 10c. Vednesday, February 27, 1957 Motion Picture Daily Look' Honors E. C. Rhoden ks 'Theatre Man of Year' From THE DAILY Bureau LOS ANGELES, Feb. 26 - The Look Magazine" award "for distin- uished achievement and outstanding howmanship for 1956 in the field of leatre operation" today was pre- snted to Elmer C. Rhoden by Cali- jrnia Governor Goodwin Knight at presentation ceremony in the Gov- rnor's headquarters here. The maga- ine presentation reads in part: "He wins the award as 'The Thea- ie Man of the Year' after an asso- iation with movies for more than 40 lears. As president of National Thea- jes, Inc., he is brimfull of future Jlans. He is sponsoring a new wide- [;reen projection process, Cinemir- ple, and is re-designing his theatres long functional and comfortable ines to help make movie-going a Iiore enjoyable family pastime." lassours Sue Kings id RKO Over Title From THE DAILY Bureau I LOS ANGELES, Feb. 26.-Nassour jrothers today filed a Superior Court [lit against King Brothers and RKO jeleradio Pictures asking $750,000 for jreach of contract and misappropria- !an of literary properties, in connec- lon with production and distribution I "Brave One." Plaintiffs set forth they purchased lie story titled "Amazing Emilio" in i 1951, revised and re-titled it "Ring round Saturn," thereafter discussing p production with the defendants in 351 and 1953. I The suit charges "Brave One," pro- duced in 1956, is patterned after and hes substantial parts of the plaintiff's |:reenplay, and that this has reduced fie potential value of the Nassour jory, now titled "Emilio and the WL" by $750,000. )elznick Signs Hudson HOLLYWOOD, Feb, 26.-David O. elznick today announced completion f negotiations with Universal for that pudio's Rock Hudson to co-star with snnifer Jones in the Selznick produc- on "Farewell to Arms" for 20th Cen- ny-Fox release. Produced in Italy ringing the total to 2,532. REVIEW: Twelve Angry Men Orion-Nova — United Artists For the first film under the banner of their new company, Orion-Nova Productions, Henry Fonda and. Reginald Rose have chosen a script- written by Rose and starred in by Fonda— that should have given even the most experienced producer considerable pause. It is called "Twelve Angry Men," and it has as its subject the deliberation of a jury in a murder case. The setting is restricted to the jury room itself (except for a brief scene in the courtroom at the beginning). The action trans- pires within the course of a single afternoon. There are no women in the cast. Regardless, this is an exciting picture which utilizes those ostensible handicaps to emerge as taut and absorbing. And it could very well turn out to be a major commercial— as well as critical— success. The story snatches the attention at the start as twelve men from varying walks of life file into a jury room to decide the fate of a young boy accused of murdering his father. The jurors are all anxious to get their duty over with quickly; a ballot is taken immediately with the result that eleven vote "guilty as charged." The lone dissenter is not to be swaved, however, and before he is through he has succeeded, by taking the evidence apart bit by bit, in showing the others there is a "reasonable doubt" that the boy committed the crime. Shortly the orig- inal ballot is reversed; eleven vote "not guilty." How and why the final belligerent juror is won over is a matter of terrific suspense that no re- view should give away. There are several levels on which general audiences can enjoy "Twelve Angrv Men." In one sense it is a detective story; there is a strong fascina- tion in the taking apart of the evidence by the jurors (a job, inciden- tally, that in fact the defense attorney should have done). On another level it offers a "character study"; the jurors are all distinctly varying tvpes whose inner natures come out under the pressure of the debate. Sympathy for the boy on trial is subtly aroused, too, and this makes the ultimate outcome a source of emotional concern for the audience. And for those who take pleasure in good acting there is as fine an ensemble performance as we are likely to get all year. Fonda is splendid as the juror who votes "not guilty" at the start, and his air of quiet determination is brilliantly counterpointed by the ugly hostility that Lee J. Cobb projects as the one who sticks to "guilty" to the bitter end. Others who stand out as varying types are Ed Begley, E. G. Marshall, and Jack Warden. In the final analysis, however, the major credit for the picture's suc- cess must go to the director. Sidney Lumet. Thanks to his fluid movement of the camera, there is no sense of visual monotony at all. It is he who makes "Twelve Angry Men" a genuine tour d' force. Running time, 95 minutes. General classification. Release, in April. Richard Gertner Drive-in Meeting (Continued from page 1) the Interstate Circuit, told the dele-, gates, "You're entitled to profits as theatremen and should not have to depend on profits from a popcorn box." Mike Simons, M-G-M director of public relations, urged that drive-in operators be not complacent about their businesses but to get excited about their programs and the sur- roundings in which they're presented, saying, "Tastes are changing and you're catering to a group as particu- lar as those who patronize the conven- tional theatre." Ed Tobolowsky, Dallas attorney, told the exhibitors that Texas leads the country with 24 new drive-ins in 1956 out of a total of 238 throughout the United States. Tobolowsky urged members support their association as a united voice against the high cost of picture rentals, as did Gordon. U.A. Names Mooney (Continued from page 1) dustry as a clerk with the RKO sales department in New York. After han- dling key assignments in the circuit, playdate and print departments, he headed sales approval for the North- South territories. He subsequently served as assistant division manager and division manager. KJim vs. Universal Suit Dismissed by Yankwich LOS ANGELES, Feb. 26-Federal Judge Leon R. Yankwich has dis- missed the suit for $450,000 damages filed Dec. 28 against Universal Pic- tures by Kim, Inc., charging the stu- dio's use of "Istanbul" as a title in- fringed the plaintiff's right in another picture with that title. The court dismissed the suit on the ground that Federal jurisdiction had been wrongfully invoked. Academy Establishes New Jean Hersholt Award From THE DAILY Bureau HOLLYWOOD, Feb. 26 - The Academy of Motion Picture Arts and Sciences has announced that it will present a "Jean Hersholt Humanita- rian Award in those years when there is a deserving candidate— a member of the motion picture industry whose humanitarian efforts have brought credit to the industry." The award will be "in perepetual recognition of Hersholt's services to his fellow men," the Academy board of governors said. Hersholt, who died last June, was president of the Motion Picture Re- lief Fund from 1938 to his death, and had served four terms as Acad- emy president, halting his screen act- ing career for that four-year period so that he would be entirely free from personal employment pressures in administering Academy affairs. British News (Continued from page 1 ) a capital stock issue of £128,000 ($358,400). The trust will appoint staff camera- men in the Commonwealth and in European countries and will employ a number of free lance cameramen throughout the world. It is planned that the new trust will take over the quarters and some of the staff of the defunct British Paramount News and film will be processed at the Olympic Labora- tories, recently acquired by Rank from Paramount. At a press conference today a Rank spokesman denied any present inten- tion to cease operation of the Gau- mont British and Universal News- reels, and pointed out that the new body would provide increased cov- erage and improved service for the cinema newsreels. 'Classification' Plan In N.Y. Censor Bill Special to THE DAILY ALBANY, Feb. 26-A11 films li- censed by the State Education De- partment's motion pictures would be classified as "suitable for adult au- diences only" or as "suitable for ex- hibition to all persons," under terms of a bill introduced by Sen. William T. Conklin and Assemblyman Luigi R. Marano, Brooklyn Republicans. Amending Section 122 of the Edu- cation Law, it would take effect im- mediately. This is the first time a classifications system has been proposed, bill-wise, but the idea has been frequently advocated. One of the plan's strongest sup- porters is Dr. Hugh M. Flick, former director of the motion picture divi- sion and present executive assistant to the state education commissioner. The Regents, however, have never for- mally approved, so far as is known. FILL IT Two Big M-G-M Pictures! Book 'em for your pocketbook! kMD-VWD^ iWcs\ . j *feree strange < -.W be someone ^ esires she I ^ dyet tomW sec respeetab\e^a Thte ffi the tolead "o^^ girl **> tforY oi on a of herbage able \i!e story nA 0t ^ Afferent personal ^ { guil h RIGHT: The advertising angle for a showmanship attraction. See press book ! Mi Ready to fill your house and your wallet are "LIZZIE" and "TEN THOUSAND BEDROOMS " They have only one aim -to entertain. They hit the box-office bull's eye! and Quest! ABOVE: Provocative press book ads to sell a BIG show ! Motion Picture Daily Wednesday, February 27, XS | One Mans TViews By Pinky Herman MPAA Board Pinky Herman is currently on a tour of the West Coast. SAN FRANCISCO, Oakland and the entire Bay Area are everything natives hereabouts never tire of telling, but since we're here on a vacation we could only agree without much more than a quick look-see. ... As we explained, being on a vacation for a columnist-songwriter merely means that there are new worlds (disk jockeys) to conquer. You guessed it the first time, a tour of the radio and TV stations with copies of Motion Picture Daily-TV Today and Bruce Hayes' Anchor record- ing of our latest song "If You're Mine." . . . Our first contact was at KSFO where we had a pleasant chat with Bob Hansen, program direc- tor and deejav there for 14 years. Del Courtney, an old friend of ours who used to be a bandleader in Chicago for years and now is a popular platter-spinner at this station, unfortunately wasn't on duty then, but we did meet another personable young deejay Dick Cook . . . From there we went to KFRC and friends Dink Templeton and Ork Pilot Lyle Bardo both were away. However we left records for Leonard Levy, the record librarian. & -j!r # KOBY, program director Ted Rogers told us of the "top forty" records deal they've been very successful with and how they were proud of helping launch new stars and songs via this method and we then went to KGO where we met Fred Jorgensen who's been spinning records and making friends— in fact we learned later that he is quite a KGO-getter for the past 9 years. The record librarian there, Lorraine Baker, a pretty and charming young lady, likewise was most friendly and helpful . . . We stopped at KROW in Oakland and asked for an old friend, Lex Boyd, who used to do a program called "Krow's Nest." Ray Yeager, who is celebrating his tenth year here, told us that Lex was doing a successful radio and TV series in Sacramento and promised to help us with our song. Meeting so many nice people and learning so many new things, we naturally felt pretty good. (Continued from page 1) replies to both TOA and Allied on arbitration and on their other pro- posals for jointly working for a bet- terment of industry conditions. The board member declined to state further what the MPAA direc- tors decided to do pertaining to ar- bitration. The MPAA itself reported yesterday that no announcement was available concerning the matter. Allied Opposition a Factor The distribution consideration of formulating an arbitration plan with the exhibition groups who have gone on record as declaring that they de- sire such a plan, in accordance with the recommendations of the Senate Small Business Committee, is the first since early 1956. At that time, dis- tribution and TOA were in accord on a draft but the exhibition group de- cided to withdraw its approval of the plan when it came to "a meeting of the minds" with Allied States, which opposed the plan. At that time TOA adopted the Al- lied policy of favoring an arbitration plan which included arbitration of film rentals and sales policies, while Allied came out in favor of TOA's policy of seeking government permis- sion for divorced circuits to engage in motion picture production with pre-emptive rights. This resulted in abandonment of the plan previously agreed upon by TOA and distributors. Distribution, in the ensuing hear- ings before the SSBC on industry trade practices, charged "a double cross by TOA on arbitration," and since then has held itself aloof. New Attitude Evident The consideration of arbitration at the MPAA board meeting yesterday points up that the companies have taken a new outlook towards the na- tional theatre associations and their "new looks." The company presidents and other top executives, in individual meetings with TOA president Ernest Stellings on arbitration and other in- dustry matters, have expressed their willingness to sit down and discuss with exhibition the formation of such an industry plan. It has been pre- viously reported that six of the dis- tribution companies have informed TOA and Allied of their willingness. It was also learned here yesterday that a number of top exhibition offi- cials are planning to propose at next week's TOA board of directors and executive committee meeting in Chi- cago that TOA join with Allied in urging that a joint meeting take place no later than late March. Stellings Is for It Stellings, during a recent trip to New York, reported that he hoped that such a meeting could be set up right after the TOA board meeting. He also said that his organization's committee on arbitration at that time had no formulated platform on ar- bitration, but that it expected to use the two previous arbitration drafts as a basis for planning new proposals. TESMA, NAC, TOA Sign foj International Trade Show The Theatre Equipment and Svl ply Manufacturers Association, f| tional Association of Concessional] and the Theatre Owners of Amerl have signed a contract to becoil* partners for the second annual int ! national Trade Show at the Bo\f Americana, Miami Beach, Fla., N| vember 20-23. Announcement of t| contract signing, which took place the New York office of TESMA ljj last week, was made yesterday. f Kans.- Missouri fl -frnnrt v\nan 1 \ ( Continued from page 1 ) ager of the Aladdin Theatre in Ka sas City, treasurer. The new members of the board directors are: George S. Baker, Joi Basham, Burnett, Elmer Bills, R. Brous, C. E. Cook, James Cook, CI Hall, Dale Danielson, Stanley Dti wood, Richard Durwood, Thomas Ej wards, Robert Fellers, Harley Fryfa Virgil Harbison, Ed Harris, Eilinl Jameson, Jr., J. Leo Haybob, M Landau, Al McClure, Glen Coopd Calvin, Strowig, Frank Weary, s: Frank Weary, Jr., Lauren Turnke Louis Stein, Ken Winklemeyer ai| Woody Barritt. A wider degree of interest in tli year's meeting was indicated, associ tion officers, said, by the registratifc of 140 persons on opening day. Tip St number of booths and exhibitors alfc ( was said to be greater than at oth; fc conventions in recent years. Universal Loses in Two Title Appeals The board of directors of the M tion Picture Association of Amerii yesterday upheld two title registrati«j rulings which had been appealed 1 Universal Pictures, according to tlj MPAA. The board upheld the title arbitri tion committee's ruling on "Stalin j Alive," saying that this title was conflict with Edward Golden's p" title, "Josef Stalin." This decision not preempt the use of the words "J sef Stalin" in connection with al other wording of titles which may m be in conflict or similar, the MPA said. Frankenstein Cleared Also upheld was a prior decision'1' by the title committee on "The Curif of Frankenstein," registered by M', tion Picture Releasing Corp. Tf; board said that this title was suflp* ciently different and not in confliP with Universale "Frankenstein." mn In other action yesterday the MPA [ directors also passed the Associ;, tion's proposed budget for 1957, an elected Paul Quinn of RKO Radio Pij tures a board member to succeed Wi; liam H. Clark, RKO treasurer. wM resignation was accepted. |] 81, NO. 40 NEW YORK, U.S.A., THURSDAY, FERRUARY 28, 1957 TEN CENTS lKari.-Mo. Meet Ybiaii Sees ^osperous *Tiod Ahead tj Industry Leaders I Meet Challenges Special to THE DAILY IJSAS CITY, Mo., Feb. 27.-The Iho built the motion picture in- I to its position of world-wide d ship will it! Theatre loation in Si Fabian optimistic lie speech here today. The two- p (Continued on page 6) $l-Hour Wage Law ting Small Theatres ■ From, THE DAILY Bureau *SHINGTON, Feb. 27 - A. if Brylawski, president of the ■ i Picture Theatre Owners of it! oolitan Washington, warned Pledge U. K. Tax Relief By PETER BURNUP LONDON, Feb. 27.-A precise pledge that the Chancellor of the Ex- chequer will give definite relief on the entertainment tax in the forthcoming budget was given today by Sir David Eccles, president of the Board of Trade, during the course of the first House of Commons debate on the proposed Government Films Bill. Sir David had said the Chancellor would take into account the conse- quences of the Films Bill clause fixing the limits of the proposed new statu- tory levy substituting for the Eady Plan. "Is he going to reduce the enter- tainment tax?," a Socialist member im- (Continued on page 6) Para. Nears End of Library Survey for TV Paramount Pictures will shortly complete the survey of its film library launched a few months ago in order to determine if the company has tele- vision rights to all pre-August, 1948, product in its vaults, according to Paul Raibourn, vice-president of the company. Raibourn yesterday reported that Paramount has received "a large num- ber of bids" for its library, which con- tains about 850 features produced be- fore the 1948 cutoff date. He said that thus far "no decision" has been reached on the possibility of selling (Continued on page 6) Steering Committee Set Again Elects Joseph Special to THE DAILY DALLAS, Feb. 27 - Edward Joseph, reelected president of the Texas Drive-in Theatre Owners Asso- ciation, was presented tonight, to- gether with the new slate of officers, at the banquet which brought to a close the annual convention of the organization. Other officers are: Jack Tarn, first vice-president; Charles Weisenburg, second vice-president; E. L. Pack, third vice-president; Bob Davis, sec- retary, and Skeet Novet, treasurer. New directors named are Pack, Howard Cox, John Jagon, A. J. Val- entine, Chester Kyle, R. S. Toren, Harry Seeks and Davis. § aryland legislature that small Rs cannot afford a $1 an hour Ram wage and that many would Reed out of business by such a lii mi. S awski's testimony before the 1 committee of the Maryland u of Delegates in Annapolis set ■item for the line theatre own- Ijll likely take in Washington (Continued on page 6) [eleuision Jodaif 'T MP A Names 3-Man Arbitration Croup Montague, Reagan, Weltner Appointed To Hold Meet with Stellings, Gordon By LESTER DINOFF The company presidents have appointed a three man distribution steering committee to meet with the heads of Theatre Owners of America and Allied States Association for the purpose of working out arrangements for arbitration discussions, i t Adler, Todd Receive 'Look Magazine1 Awards Buddy Adler, executive producer of 20th Century-Fox, has been selected by "Look Magazine" to re- ceive its "in- dustry achieve- ment award" for 1956, the publication an- nounced ye s- terday. Other awards went to Mike Todd as "best producer" for "Around The World in 80 Days" (UA) and to Jack Cardiff as "best cinematograph - er" for "War and Peace" (Para.). In (Continued on page 2) Buddy Adler SCC Declines to Take Stand Now On Holding Area Tests of Toll TV By J. A. OTTEN WASHINGTON, Feb. 27-The Senate Commerce Committee decided today not to take any position at this time on a staff-proposed report urging the Federal Communications Commission to permit a large-scale test of sub- scription television. The committee discussed the re- port at length at an executive ses- sion meeting this morning, and finally decided for the time being to keep the report confidential as background information for the senators. Chairman Magnuson (D., Wash.) said the senators would use the report extensively as a basis for questioning FCC members on toll television when they appear before the committee next week. FCC members are scheduled to appear before the committee Tuesday, but Magnuson today said the hearings would probably last at least Tuesday and Wednesday and (Continued on page 7) was announced yesterday b y Eric Johnston, president o f the Motion Pic- ture Association of America. Johnston, i n a letter to Ern- est G. Stellings, TOA president, and Julius M. Gordon, presi- dent of Allied States Associa- tion, the content of which was made public here yesterday by the MPAA, stated: "I have been asked by the pres- idents of the companies to reply to the letters of January 30 proposing discussions on arbitration for the mo- lion picture industry. "In order to deal with the matter (Continued on page 2) Texas Drive-in Group Eric Johnston Motion Picture Daily Thursday, February 28, PERSONAL MENTION ARTHUR B. KRIM, president of United Artists, will leave here for the Coast at the weekend. • Ned E. Depinet, president of Mo- tion Picture Pioneers will leave New York today for a month's vacation in Phoenix, Ariz. • Robert Corkery, vice-president of the Motion Picture Export Association, will leave here late this week for South America. Charles Egan, overseas representative for MPEA, will leave here tomorrow for India. • Alfred Katz, United Artists home office foreign department executive, will leave here today for Mexico City and other points in Central and South America. • Card Walker and Larry Gra- burn, Walt Disney studio executives, have returned to the Coast from New York. • Sig Maitles, advertising and pro- motion consultant, has arrived in New York from Hollywood. • Leslie MacDonnell, British talent agent, has returned to London from New York via B.O.A.C. MP A Names Arbitration Unit Adler, Todd J Granada Annual Profit Reported $214,796 From THE DAILY Bureau LONDON, Feb. 25 (By Air Mail). -The directors of Granada Theatres, Ltd., have announced, subject to com- pletion of audit and excluding the television subsidiary which has not finished a year trading, a profit for the year ending September, 1956, of £381,207 " ($L067,379) against £401,043 ($1,122,920) in the pre- vious year. The net profit after taxa- tion was £76,713 ($214,796) against £90,628 ($253,748). (Continued from page 1) in the most convenient way, a steer- ing committee composed of Abe Montague, Charles Reagan and George Weltner, has been appointed to meet with Stellings and Gordon, for the purpose of working out ar- rangements for arbitration discussions with representatives of exhibition. "This same letter is being sent to both Stellings and Gordon, and I will be prepared to set up a meeting for you with the steering committee at a mutually convenient time," John- ston concluded. Decision Made Tuesday It was learned here yesterday that the company presidents decided to appoint the committee at a meeting of the board of directors of the MPAA held on Tuesday. Following that meeting, the MPAA said that it had no announcement to make con- cerning the board's discussions and actions on arbitration. An MPAA board member informed the Motion Picture Daily after the meeting that the board of directors took "favorable consideration" of the TOA-Allied requests for a joint in- dustry meeting to formulate an ar- bitration draft. He said that the com- pany presidents and other board members were "favorably inclined" to exhibition requests for the estab- lishment of an industry arbitration plan in accordance with the recom- mendations of the Senate Small Busi- ness Committee. The SSBC last Spring recom- mended following industry hearings on trade practices, that exhibitors and distributors sit down and work out a mutually acceptable arbitration plan which would not include film rentals or sales policies. TOA and Allied in Favor The appointment of the distribu- tion committee is the first concerted action by the companies on arbitra- tion in over a year. In the interim, TOA and Allied, at their individual annual conventions in New York and Dallas, respectively, adopted resolu- tions urging meetings with distribu- tion on arbitration. The earliest that a meeting be- tween the distribution steering com- mitte and exhibitors could be set up is seen as in mid-March, following the TOA board of directors and ex- ecutive committee meeting which starts Sunday in Chicago. Report Eastman Sales 'Best in Its History' Sales and earnings of Eastman Ko- dak Company for 1956 were the best the company has had, it was an- nounced by Thomas J. Hargrave, chairman, and Albert K. Chapman, president. Consolidated sales of the company's U.S. establishments amounted to $761,689,559, almost seven per cent above the 1955 total of $714,443,836. Net earnings after taxes were $94,- 162,004, an increase of 10 per cent over the $85,600,130 in 1955, the best previous year for both sales and earnings. Earnings were equal to $5.13 per common share on 18,277,260 shares outstanding at year end compared with $4.66 a share earned in 1955. Earnings were 12.4 per cent of sales compared with 12.0 a year ago. Sales and earnings in the 1956 fourth quarter ( 17 weeks ) also were the company's best. Sales were $260,- 989,772, an increase of 15 per cent over the $227,159,478 in the 1955 fourth quarter (16 weeks). Net earn- ings were $33,193,800, about 20 per cent more than the $27,617,863 in the 1955 fourth quarter. Earnings in the fourth quarter were equal to $1.81 a share compared with $1.51 in 1955 in the corresponding period. Fox Talent Hunt In an extensive talent quest, Ben Bard and Jack Saunders, two 20th Century-Fox scouts, have begun a cross-country search for new acting personalities for the studio's talent school and to find a girl to play the teenage heroine of "A Certain Smile." Twentieth Century-Fox's "Heaven Knows, Mr. Allison," starring De- borah Kerr and Robert Mitchum, will have its world premiere March 14 at the Roxy Theatre here. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D Ivers, Managing Editor; Richard ^ Gertner News Editor; Fl°yd E.^ Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager. TELEVISION TODAY, Charles S. Aaronson, Editorial Director • ? * Her™ Canby, Eastern Editors. Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns. Manager; William R. Weaver, Editor, Telephone F 7-"^ t William Pay ' News IB National Press Club, Washington, D. C; London Bureau, 4. Bear St., Leicester Square, W. 2, Hope Williams Burnup, Manager; Peter Burnup .Editor • ^iHiam ±"ay, iNe«. 1 Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays Sundays and . holidays, by Q^.gley ?"bA^'fegv ^7 vfc'e-President 1 Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York." Martin Quigley, President; Martin Quigley, .^I'tMerehandising T, Sullivan, Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture .Herald Better Theatres a d ■ ^f"" Refreshment published 13 times a year as a section of Motion Picture Herald; Television Today, published daily as a part of Motion Picture Daily; Mot.cn Picture Almanac, Tdev.sion Almanac Enterec5 l as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 tog single copies, 10c. New Films to Denmark Beginning July 1st The board of directors of the Mo- tion Picture Export Association has decided to start sales in Denmark of new American films on July 1, ac- cording to an MPEA official. In the interim, the MPEA member com- panies will limit themselves to three pictures from their old backlogs in negotiating film deals with indepen- dent theatremen in Denmark, it was stated. The MPEA board also approved a proposal for the establishment of a film board in the Philippines. Leo Hochstetter, MPEA overseas repre- sentative, will arrive in Manila to- morrow and will report to the board next week by cable on remittance problems and permissive uses for American product. Irving Maas, MPEA vice-president, will leave here next week to tour the Far East. The board also was informed that Marc Spiegal, MPEA overseas rep- resentative in Europe, has effected an agreement with East Germany whereby if and when they buy Amer- ican product, the sound tracks will be the same as used in West Germany. The MPEA board also discussed regulations concerning the Karlsbad and Venice Film Festivals, approving the regulations for the Czechoslavian meeting and finding that the Venice regulations were not acceptable. The (Continued from page 1)| addition Elmer Rhoden, preside; National Theatres, was given! "exhibitor award," as reporter fa Motion Picture Daily yesterdil In the acting division "Hfl awards went to Ingrid Bergma |fo "An a s t a s i a" (Fox) and Rock Hudson for "Giant" (WB). Named as best s u p p o r t i ng players were Oscar Homolka for "War and Peace" and Marie Windsor for "The Kil- ling" (U A). Carroll Baker was chosen as Mike Toe ; the most prom- ising female newcomer of thej and Anthony Perkins the most ]l ising new actor. George Steverl ceived his third "Look" award i\ best director of the year for "G| Other winners were Tenrif Williams, "best original screen j for "Baby Doll" (WB) and Lehman, "best screenplay ao tion" for "Somebody Up There Me" (MGM). Loew's Meet Today The annual meeting of Loew'ijj stockholders will take place A.M. today at the company's office here to discuss the eleotiij company directors and other bu j matters which may arise. Ginsberg Meet Set Henry Ginsberg, co-produce.; George Stevens' "Giant," will h| trade press conference at the Wl Bros, home office here next M(| morning. directors also took up the Colli remittance situation and were! formed that 1956 remittances) be got out of that country vt a month. Meanwhile it was reportei Copenhagen that the first Amei film to be shown there since! 21-month boycott started was TB tieth Century-Fox's "The Rive No Return," which opened Tue(a "I WANT A GIRL! There's a good job waiting foi« capable secretary in the adverti)9 department of a major company. If me a line about yourself. Box 16. MOTION PICTURE DAIL 1270 Sixth Ave. New Yorl«> [Jrsday, February 28, 1957 Motion Picture Daily 3 See Butler Decision PEOPLE Aid t0 Censor fight ■ ii tbert E. Schellberg, administra- W;xecutive in the International Di- tii of Eastman Kodak Co., has || named general credit manager y ; company. Donald M. Kladstrup, ■ant to the general credit man- I has been appointed assistant l*al credit manager. \\ □ Irbert Bonis, special representa- in charge of reserved seat en- nents for Cecil B. DeMille's iction of "The Ten Command- has resigned his post, effec- Parch 9. Former house manager Jew York's Palace Theatre and manager of Danny Kaye per- appearance tours, he will join ntertainer's company as head of roduction staff of Dena Produc- with headquarters in Holly- □ rman Silverman has been ap- id Metropolitan and circuit sales ger for Continental Distributing, He will begin his new assign- immediately. A veteran of 40 in the industry, he was last as- ed with RKO Radio as New branch manager. □ rold Sharp, vice - president of Cola, Inc., is serving as chair- of the beverage industry for the tainment Industry Tribute in of Jimmy Durante, to be held e Waldorf-Astoria on Sunday, I 17. □ Han Barrett, manager, and Alex ptt, assistant manager of Claugh- II downtown Royal Theatre, Mi- ■ which was closed on Feb.. 13, ■ been transferred to the Circle Ipe, replacing Robert Perry, man- ffij and Richard Hecker, assistant ■ger, who resigned. □ Jeph DiRoberto, assistant man- ■ of Loew's Orpheum here, has m named acting manager of Loew's ■•vard, Bronx, succeeding Jack ft, who has been transferred to w"s Spooner. Business High tsiness for Security Pictures' "Men a 1'./ ar" is matching the pace of Hi d Artists' all-time "blockbusters" t*;ional premieres in San Francisco, delphia, St. Louis, Milwaukee n(| Columbus, UA has announced, gross for the first three days e United Artists Theatre in San :isco was $12,700. In three days ie Stanton in Philadelphia, it »cj in $12,560. The five-day gross ie Esquire in St. Louis was 1] >00. In its first five days at the 'al o in Milwaukee it did $9,660 and he hrcc-day gross at Loew's Broad a olumbus was $5,100. From THE DAILY Bureau WASHINGTON, Feb. 27 - The Supreme Court's decision in the But- ler case Monday brings into question all motion picture censorship laws, a Motion Picture Association official declared. In that case, the court declared unconstitutional a Michigan law mak- ing it a misdemeanor to sell books, pictures or other material that might incite or corrupt minors. The court said such a standard would require adults to read only material suitable for children. This decision, an MPAA spokes- man said, "puts into serious ques- tion all the criminal statutes on the states' books." He added this applied not only to statutes covering reading matter but also to those "trying to include motion pictures in their obscenity statutes." In view of the court's unanimous ruling in this case, this official said, "it's hard to believe the court would now go for any prior censorship law." Four states currently have such laws on their books— New York, Maryland, Virginia and Kansas. Meanwhile in Detroit it was noted that the police censorship of motion pictures there is operated under a city ordinance with wording close to that of the now over-ruled state statute. Some observers there be- lieve that the city ordinance, if challenged, could thus also be set aside. However, no move has been made by exhibitors or other groups. Cantor Resigns as Head Of RKO Exploitation Dave Cantor, exploitation director for RKO Radio Pictures since 1952, has resigned, effective tomorrow, it was announced here yesterday by Walter Branson, vice-president in charge of world-wide sales. Cantor, who will return to Los An- geles, joined RKO Radio 16 years ago as Western sales supervisor. In 1950, he was assigned to the home office here as assistant exploitation director, and two years later was named head of the department. Exploitation activities at RKO Radio will now be handled by the company's publicity department, which is headed by Alfred Stern. Mary McCall Candidate To Head Writers Guild HOLLYWOOD, Feb. 27 - Incum- bent Edmund L. Hartmann, who will run for reelection to the presidency of the Writers Guild of America, West, at the annual meeting in May, will be opposed for that office by Mary C. McCall, Jr., who held the presidency for three years in the pe- riod before the organization was amalgamated with Television and Ra- dio Writers, the guild revealed as these and other petitions for nominations were filed. Unique Theatre To Be In Williamsburg Center Special to THE DAILY WILLIAMSBURG, Va., Feb. 27. —A unique motion picture theatre will be an integral part of the elaborately equipped information center for the Williamsburg Restoration which will be opened here on March 30. Besides the theatre, designed to tell visitors the story of this colonial restoration before they tour its major points, the new center will include a restaurant, a swimming pool, rooms for 200 guests and an administration building. The theatre consists of two auditori- ums, seating 500 persons in all, served by a center projection booth. The screen installation, said to be the largest in the world, consists of two aluminum screens each 120 feet long by 26 feet high. Only 50 feet in the center of each screen will be used, however, for the "information image," the additional 35 feet on each side be- ing used as a "blend-off" area. There will be a brightness ratio of one and one-half for the information area to one for the blend-off area. Horizontal Projection Planned Patrons will sit in eight rows in each auditorium and the seats will be much closer to the screen than under ordinary conditions. Horizon- tal Vista Vision projection will be used with six track magnetic sound with five speakers behind each screen and 12 surround speakers in the ceiling of each auditorium. A documentary picture titled "Wil- liamsburg—Story of a Patriot" and made by Paramount will be shown continuously in both auditoriums. N.Y. Receipts Show Decline from 1948 Special to THE DAILY ALBANY, Feb. 27-Motion picture box office receipts for New York State in 1954 were $177,000,000, a decline of 11.6 per cent from 1948, despite the fact that admission taxes are in- cluded in the 1954 figure and weren't in the earlier one. The figures were isssued by State Commerce Com- missioner Edward T. Dickinson in the current issue of New York State Commerce Review. According to the report, drive-in theatres scored major gains but con- ventional houses fell off. In 1954, there were 1,159 theatres in operation in the state— 1,033 regular and 126 drive-ins. This represents a loss of 116 from 1948 where there were 1,241 regular and 34 drive-ins. The state's entertainment and rec- reation industries had a total of more than $855,000,000 during 1954 with motion pictures representing the larg- est total of this. Distribution services, located chiefly in New York City, accounted for $318,000,000 in re- ceipts and 6,900 employees. Receipts from film production came to $31,- 500,000, of which television film pro- duction accounted for $16,100,000. The figures, based on the 1954 U. S. Census of Business, have just been made available for analysis. ..JEWS nmat New Post for McGurdy Sidney M. Markley, vice-president of American Broadcasting-Paramount Theatres, Inc., has announced the ap- pointment of Walter R. McCurdy as his assistant. McCurdy has been as- sociated with AB-PT as manager of the theatre concessions department since 1953. John J. Convery, former- ly assistant manager of the conces- sions department, will assume the position of manager of concessions. Recess GMPS Meets Industry-wide negotiations for a new labor contract covering motion picture salesmen, being held by an 11-man distribution committee of branch operation supervisors and a six-man group of the Colosseum of Motion Picture Salesmen, have been recessed until a later date. 'Bus' for Festival "The Wayward Bus," 20th Century- Fox's production of the John Stein- beck novel, has been chosen as the company's entry in the annual Berlin Film Festival, June 21 to July 2. The picture is currently being filmed in Hollywood under Victor Vicas, noted French director. 'Girl' Big in Canada Twentieth Century-Fox's "The Girl Can't Help It" is doing excellent busi- ness in Canada, the company has re- ported. It grossed $17,345 in its first week at Montreal's Palace and a big $12,855 in six days at Vancouver's Orpheum, Berger Sells Lakers erger, prominent exhibition the North Central territorv, his professional basketball the Minneapolis Lakers, for to former baseball player and Marty Marion. Berger the sale early this week. He to Minneapolis yesterday. Ben B leader in has sold franchise, $150,000 manager agreed to returned Fete Stewart, Hayward James Stewart and Leland Hay- ward yesterday were the guests of honor at a press cocktail party hosted by Russell Downing, president and managing director of Radio City Music Hall. Stewart portrays Charles A. Lindbergh in "The Spirit of St. Louis," which Hayward produced for Warner Bros. It is currently playing at the Music Hall, Tjiank you, exhibitors everywhere, members of the press, and our friend throughout the amusement world, for your spontaneous response and enthusiasm, as yo k join with us in our happiest celebration — dedicated to the fifteen years of unstinting and unlimited vision, inspiration and loyalty we have enjoyed under the leadership o is Spyros P. Skouras. We are deeply moved and gratified by the requests of exhibitors large and sma) — from the head of the largest circuit to the owner of the smallest theatre— to participat in the celebration from March 24th to May 4th. This recognition of a selfless dedication to the highest principles and purpose of the entertainment world warms the heart of each one of us in the hard-working forward-thinking 20th Century-Fox family. We try as an organization to live up to th spirit set by our President. Now we re-dedicate our efforts to make the most of the best pictures in our entire tjstory, to deal fairly with you and with the public to the best of our ability. This is the cj e way in which we can best honor Spyros P. Skouras : to make your playing time more posperous, your present and future more secure. Motion Picture Daily Thursday, February 28, ] \j Industry Can Meet Challenges, Says Fabian National (Continued from -page 1) day annual meeting of the exhibitors ended today. "We can't re-trace our steps to the old days or the old ways," Fabian said. We can't go back to the easy days of tilie past. It just isn't there any more. The familiar landmarks of trade prac- tice and trade policies have been swept away in an avalanche of change-wrecked by the Consent De- cree and shattered by TV." Then, expressing confidence that the industry leaders can meet the new challenges, Fabian added: "We are many of us pioneers and the sons cf pioneers. My sons are the third gen- eration in motion pictures. I have no intention of retiring in defeat from the career to which I have devoted my life— especially when I am confident a safe and prosperous period is ahead." As part of the evidence for an op- timistic outlook Fabian asserted that television is "educating a vast public in the differences between hastily pro- duced TV shows and the satisfying en- tertainment available in motion pic- ture theatres. Sees Public Eager "The public wants theatre enter- tainment and will profitably absorb more features than the present market offers," the Stanley Warner executive said. "The public is so hungry for theatre entertainment of its choice that we can successfully compete with spectaculars, television first-runs, star studded playlets and shelved film classics." Fabian also told the convention that the industry once more "needs exhibi- tors who are also producers-producers who are compelled by the needs of their organizations to care what hap- pens to theatres." Exhibitors have too long permitted producers and dis- tributors alone to make policy for the entire industry, he declared, adding "we have been guilty by default, by not organizing the remedy." One way exhibitors can share in ere- FLY B OM ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVBRSEAS AIRWAYS CORPORATION Reservations through your travel agent or cell B.O.A.C. at 342 Madison Ave.. Mew York 17. N.Y .tel. MU 7-8900 Technicolor-Cinerama Research Is Fabian Aim Special to THE DAILY KANSAS CITY, Feb. 27-An in- tention to discuss with officials of the Technicolor Corp. a plan to utilize the research facilities of that firm to a greater extent was expressed here today by Si Fabian, president of Stanley Warner theatres, at the lunch- eon meeting of the Kansas-Missouri Theatre association. Fabian announced an intention of going to Hollywood immediately in order to consider how the vast re- search facilities of Technicolor can best be employed to the advantage of both Cinerama and to Technicolor. He added that Stanley Warner is not contemplating the purchase of Tech- nicolor. ating policy is by making more pic- tures available, Fabian pointed out. "Paramount has blazed the trail. Na- tional Theatres are planning a produc- tion program. As for our own com- pany, I hope the road will be clear in the near future to enable us also to add a feature to the national product output. Says Country Will Benefit "The benefits of an exhibitor-pro- ducer hookup not only provide addi- tional features to the affiliated theatres but also to the whole country. In pro- ducing for its own theatres, an exhibi- tor-producer produces for the indus- try, since obviously no chain can af- ford to produce for itself alone. And the hunger of its own theatres for a steady flow of product is powerful pressure on the production staff, to feed out product more evenly through- out the year. Clarifies Studio-Theatre Situation "It is not generally known or under- stood throughout our industry, but the theatre end of a studio-theatre chain set-up always had a definite influence on the production and sales policies of distribution. Faced with the pros- pect of empty theatre screens the stu- dios often were forced to make pic- tures available to their own theatres when distribution had already decided to hold up the releases. And when a company released films to its own theatres it could not long delay the general release. "This is not theory. It is experi- ence. It is a fact of economic life well known to anybody who has been close to an integrated operation." The Stanley Warner president also told the exhibitors that many pictures are being played in theatres too long. "The fact that more people have shown up at your box office because there were two programs available in one week instead of a one seven day program, suggests that you are starv- ing the theatre-going public for thea- tre entertainment and forced to short- change yourself by not being able to give your patrons more opportunity to see more pictures." Convention Well-Attended Fabian's address wound up what was described as the best attended and most productive convention of the association in many years. (Continued from page 1) against a proposed federal minimum wage coverage for theatres. The Maryland legislature is con- sidering a proposal to set a $1 an hour minimum wage and to cover, among other businesses, all theatres with more than three employes. At present, there's no minimum wage law in the state. Since the Washington theatre group includes members with 28 theatres in Maryland, Bry- lawski testified before the Maryland House committee. Emphasizing that most employes of smaller theatres are part-time workers, Brylawski declared a $1 hourly minimum "would make it im- possible for many smaller theatres to operate." Brylawski is presently scheduled to testify for the Theatre Owners: of America before the Senate Labor Committee in Washington sometime the week of March 11, and before the House labor committee that week or later. However, it is possible that he will ultimately decide to submit TOA's stand in writing rather than appear personally. The administration is proposing to cover under the $1 an hour minimum Pre -Selling <«• "2, Hope Williams Burnup. Manager; Peter Burnup, Editor; William Pay, ISews i £>' ■ except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 12/u | pubco, New York." Martin Quigley, President; Martin Quigley, Jr., Vice-President , | tions: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, « daily as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac. J| ; the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 «o| 1 ay, March 1, 195' Motion Picture Daily rENT TALK Variety Club News bSTON - The Variety Club of [f England will present its Great |rt Award to Thomas A. Yawkey, lident of the Boston Red Sox, at ■finer at the Hotel Statler on Sun- i' April 14. The award is presented d ally "to the individual who has I the greatest amount of good |:he greatest number of people." |l dinner will mark Yawkey's 25th li'ersary as owner and president lie Red Sox Baseball Club. A _,BANY— The fourteenth annual 3r dance of the local Variety Club, recently at tire Sheraton-Ten Hotel, honored Harold Gabri- i retiring chief barker. Under his nistration progress was greatest ent 9's history. Gabrilove, a for- Paramount-Pu'blix manager, is president RTA Distributors. A 2TROIT - Tent No. 5 held 'ractured Friday" party recently, f Barker, Ben Rosen, played ; to the membership and guests. Biding were the principals of istage play "The Match Maker," B ding Ruth Gordon, Loring Smith If Patricia Cutts. *>fiffse of Tax Relief Ibarrasses fccfes From THE DAILY Bureau ! DNDON, Feb. 28.-The statement Ipoard of Trade president Sir Da- ISccles in the House of Commons i rday that the forthcoming budget 1 d provide for entertainment tax IF was regarded in governmental ■};s here today as a marked indis- ■ in and which is understood to i earned Sir David considerable Ike. ■;cles was pressed into making a ■ ge of tax relief by the insistent itioning of a Socialist member of i'moiis. When the debate ended ■ last night Eccles said: "I should i to deny that I said I knew the 1 vould be reduced." H ;vertheless, his earlier statement H precise and unequivocal. ■ ?spite his departure from prece- I , members of both parties believe ■[Government has decided to ac- K the industry substantial tax re- ■ 1 leading motion picture stocks ■ tered increases on the stock ex- H ge today. R public Dividend Set I regular dividend of twenty-five ! per share on preferred stock, ble April 1, 1957, to stockholders •cord as of the close of business larch 15 was declared here by the io d of directors of Republic Pic- Corp. at a meeting held Wednes- at the companv's offices. Delft Management Control to Schuyler BUTLER, Wise, Feb. 28. - The board of directors of Delft Theatres, Inc., circuit operating in Michigan and Wisconsin, announced today that stock control of the corporation and all of its solely-owned subsidiaries has been purchased by the parent com- pany and that through a recapitaliza- tion plan management control passes to John B. Schuyler, Delft president and general manager. The subsidiaries include Iron-Delft, Delft-Ejay, Inc., and Delft- Wisconsin, Inc. Schuyler celebrated 40 years in the motion picture industry in Decem- ber of last year, having entered the business in 1916 as an usher at the Strand Theatre in Trinidad, Colo., in which he later acquired an interest. From 1923 to 1944 he was in the the- atre equipment and supply business, having been employed by Exhibitors Supply Co., Leo E. Dwyer Theatre Supply Co., and National Theatre Supply Co., in that order. He joined Delft in 1944. Oklahoma Exhibitors Meet March 6 and 7 OKLAHOMA CITY, Feb. 28-The two-day "second jubilee convention" of United Theatre Owners of Okla- homa will be held here at the Bilt- more Hotel on March 6 and 7. The principal speaker the first day will be State Senator James Rinehart, who will discuss "Police Protection and Prosecution of Vandals." Other addresses on the same day will be de- livered by Al Sindlinger, of Sind- linger & Co.; J. P. Harrison of Inter- state Theatres, Texas, and Charles G. Manley, of Manley, Inc. The association's dinner dance will be held on March 7 in the Persian Room of the Skirvin Tower Hotel. Parsons, Tour Ended, Sees Business Rising HOLLYWOOD, Feb. 28 - Back from a 15,000-mile tour of South America, Allied Artists producer Lindsley Parsons said the theatre business is on a steady increase, with construction progressing at a rate comparable to 1920-30 in this country, and with television exerting virtually no counter-attraction to motion pic- tures so far. He added in part: "Mexico, Cuba and Puerto Rico carry the greatest television threat potential, but today's television south of the Rio Grande is pretty much like amateur night was in our old third-rate vaudeville houses." Fox Dividend 40? A quarterly dividend of 40 cents per share on the outstanding common stock of 20th Century-Fox was de- clared payable by the board of direc- tors yesterday on March 30, 1957, to stockholders of record at the close of business on March 15. Schine Offering $500 As Sweepstakes Prize Special to THE DAILY GLOVERSVILLE, N. Y., Feb. 28.- The Schine Circuit is offering $500 in cash as a grand prize in the Acade- my Award Sweepstakes to the patron who correctly names the top winner in all categories and whose essay is adjudged the best. The grand prize winner will be selected from local en- tries sent to the home office from all the circuit's theatres. In addition prizes are being given on a local level. Selection of the grand prize winner will be made by a committee of judges appointed by the Schine home office, which will include home office executives as well as civic and educa- tional leaders. Five Rank Films on Can. 'Sweeps' Ballot The Rank Organization's film, "Reach for the Sky," has been nomi- nated by Canadian motion picture edi- tors and reviewers as one of five top British films of 1956 to compete for the public popularity vote in the Academy Award Sweepstakes contest in Canada. Other Rank nominations are "Pur- suit of the Graf Spee" (originally re> leased in Canada as "Battle of the River Plate"), "The Ladykillers," "Richard the Third" and "Wee Geor- die." The American premiere of "Reach for the Sky" will take place at the Sutton Theatre in April. PEOPLE Arnold Kaufman, for the past eight years with the Yankee Network and Mutual Broadcasting System, has been elected a vice-president of RKO Teleradio Pictures. □ Spyros S. Skouras, head of Skouras Theatres and chairman of the amusement division of the New York Heart Association, conferred this week with Rosalind Russell on final- ization of plans for the association's 1957 campaign. James W. Lewis, manager of the RKO Radio exchange in Kansas City, Mo., for more than 25 years, has been named general manager of the W. D. Fulton first-run theatres in Kansas City, Kans. □ Walter Waldman, United Artists publicity feature writer, is the author of the cover story for Sunday's issue of "Today's Living," weekly supple- ment of the "New York Herald Tri- bune." □ George Lamberson has been named by "Look Magazine" as its representative in the motion picture field. Motion Picture Daily Friday, March 1, 1 7 Television "[oda y Who's Where Teieviied: ,n,e9ro"*on Loew's Film Sales to TV Hig^ William Bernal, veteran of 21 years in films, television and radio, has been appointed creative supervisor of Robert Lawrence Productions, Inc., here. Bernal was previously with Storyboard, Inc., UPA, M-G-M, War- ner. Bros., U-I, Jam Handy Organiza- tion and the USAF. □ Texas "Tex" Schramm will join the CBS Sports Department as assistant sports director of the CBS Television and CBS Radio network, it is an- nounced by Bill MacPhail, CBS sports director. He was formerly the general manager of the Los Angeles Rams of the National Football League. □ Frank Young has been named pub- licity director of the NTA Film Net- work which will go into commercial operation in April, it is announced by Ely A. Landau, president of Na- tional Telefilm Associates, Inc. □ Richard L. Geismar has been named executive assistant to the president, it is announced by Ber- nard Goodwin, president of DuMont Broadcasting Corp. Geismar is also assistant treasurer of the corporation. □ The appointment of Jack Lynn as film buyer for DuMont Broadcasting Corp. and its stations has been an- nounced by Bernard Goodwin, pres- ident of the corporation. Lynn was previously film buyer and manager of film programs, WABD. □ Further expanding the sales set-up of Guild Films, John Cole, vice- president for sales, announced the appointment of Donald Menard, television and radio executive, to head up a newly-established sales branch office in Minneapolis. Menard was formerly manager of Station KMGM of Minneapolis. □ Peter Kalischer has been appointed to the staff of CBS News correspon- dents, effective immediately, it is an- nounced by John F. Day, director of CBS News. Kalischer was formerly Tokyo Bureau manager and Far East correspondent for "Collier's Maga- zine." He will temporarily cover New York and Washington assignments. TP A Signs Wrather Jack Wrather, president of Lone Ranger, Inc., has named Tele- vision Programs of America, Inc. (TPA) as world wide sales and dis- tribution representative on the pro- gram, according to an announcement anade jointly in New York by Wrather and Milton A. Gordon, TPA president. Documentary; on NBC Under the auspices of the National Conference of Christians and Jews, and produced for the Fund for the Republic by Charles Guggenheim & Associates, NBC last week televised "A City Decides," telling the story of the fashion in which the city of St. Louis integrated its schools. It is a carefully documented reporting, and has the essential ingredient of obvi- ous truth in the presentation. The St. Louis integration process was cer- tainly not without its problems, but they were met with intelligence and understanding. The result was a work- able start in the direction of complete and relatively harmonious integration. -C.S.A. Weaver, Saudek Plan Packaging Program Robert Saudek and Sylvester L. (Pat) Weaver, Jr., will enter the in- dependent TV program producing and packaging field later this year. Sau- dek, presently director of the Ford Foundation's TV-Radio Workshop, will carry on the "Omnibus" pro- gram and create others through a new company called Robert Saudek Asso- ciates, Inc. It was also learned that Henry and Saul Jaffe, the owners of Showcase Productions, are dissolving their part- nership and are currently dividing the assets. The Jaffe outfit is responsible for Producer's Showcase, Alcoa Hour, Goodyear Playhouse and other pro- grams televised by the NBC network. Durgin to Join NBC-TV As Sales Planning Head Don Durgin will join the National Broadcasting Co. on March 11 as director of sales planning for the television network, it was an- nounced by William R. (Billy) Good- heart Jr., vice-president, Television Network Sales. Durgin has resigned as vice-pres- ident in charge of the ABC radio network. He will be proposed for election as a vice-president at the NBC board of directors meeting to- morrow. Durgin will report directly to Walter D. Scott, vice-president, national sales manager, NBC-TV. Censor Talk Sunday Motion picture censorship in Amer- ica will be the topic on this Sunday's "Open Mind" program on WRCA- TV, New York, 12:30-1:00 P.M. Dis- cussing the pros and cons of the sub- ject with moderator Richard D. Heff- ner will be Dr. Hugh M. Flick, form- erly director of New York State's mo- tion picture censorship division; Louis Nizer, film attorney, and Philip T. Har- tung, film critic for "The Common- weal" magazine. ( Continued early this month reported that a deal was almost finalized with Associated Artists Productions on the shorts. "The income from television sales comes in under a capital gains deal," Vogel said. "We are doing all we can to convert all our money from TV into capital gains." Reticent Regarding Value One stockholder asked the Loew's Inc. president to put a value on the films which the company is selling to television, but Vogel declined, say- ing that "no one knows the value of the pictures. We feel we are bet- ter oft by leasing the pictures to tele- vision as we retain our interest in the story properties, their remake value, their theatrical reissue through- out the world and the foreign televi- sion potential. Moreover, at the end of the limited seven-year license pe- riod all rights revert to the company, from page 1 ) so that we will again have avaikM to us further television income." jl Vogel pointed out to Stockholm's that Loew's has also acquired ai 5 per cent interest in two televiiffl stations and has an option for an 1- terest in a third. George Much:H Loew's international vice-presidll here said that the 25 per cent wiy the company has in KMGM, Nffl neapolis, cost $750,000, payable jt the same rate in which the staiM pays for the M-G-M library, The1 terest in the Denver television tion cost $400,000, Muchnic saic The stockholders were also that Loew's, as an additional step, utilizing the profit opportunities television, has started two new ki of production at the M-G-M stud Vogel said the first is making commercials for television ad tisers, and the second is the prod tion on film of TV programs. Para. Circuit Loew's Stocl (Continued from page 1) AB-PT was going to petition the New York District Court for authority to acquire the 1,500 seat Mercury Thea- tre in Chicago. For many months, AB-PT has had one last joint interest to dissolve, with Maine and New Hampshire Theatres, covering 21 theatres. This has now been dissolved, and AB-PT's interest in the set-up acquired by the part- ners, Joseph P. Kennedy and Martin J. Mullin. One Theatre Remains AB-PT now has just one theatre left of the 774 required to be divested under the consent decree, the wholly- owned Paramount Theatre in Omaha. However, the consent decree did not provide that AB-PT had to complete its entire divestiture program before it could acquire new theatres but only that it end all joint interests. This has now been done, and AB-PT is now free to seek new theatres, the last of the five major companies to be so freed. The company still faces a March 15 deadline for getting rid of the Omaha Paramount. The Mercury, which AB-PT will now seek to acquire, is on West North Avenue, and is now operated by the Beck Theatres on a first neighborhood run basis. AB-PT has two other thea- tres in the area. Justice officials would not indicate what stand they would take on the AB-PT petition. A hear- ing date has not yet been set. TOA Board Meeting (Continued from page 1) four main topics on the agenda of the mid-winter board meeting of the ex- hibition association. The TOA direc- tors and executive committee will meet at the Hotel Blackstone, Chicago, Sun- day through Tuesday. Stellings said that the current sta- tus of the joint exhibition proposal for ( Continued from page 1 ) stock distribution and division of funded debt. Loew's, Inc., executives and atl neys appeared before Judge Palm early last month seeking court appr al for a division of the funded debt close to $30,000,0000 in which theatre company would take $5,0(| 000 and film company the balari Judge Palmieri, however, refin to sign the order, and issued an ind nite postponement of the deadl laid down by previous courts. Un the previous deadlines, the comp had to divide the funded debt by F 8 and split the stock by March 8. Vogel Tells of Progress Joseph R. Vogel, president Loew's, Inc., told stockholders yest day that a series of meetings have t en place recently and "I believe so: progress has been made. The aim to arrange for the required divis: of the debt on terms satisfactory all concerned, without making it i' duly burdensome to either of the co panics." Stockholders questioned Vo about the stock split. The Loe\ head said that under a stockhol approved plan of reorganization, vot upon in 1952, shareholders would t ceive one-half share in the thea company and one-half share in t film company. Benjamin Melniki Loew's vice-president, and genei counsel for Loew's, in reply to a st< holder question about a re-registrati of stock, said that Loew's, Inc., w not have to make a registration of stock, but that Loew's Theatres, In will have to do so. an industry arbitration system will taken up along with first hand repo from committee heads on the rece Washington hearings on extension the Minimum Wage Law. day, March 1, 1957 Motion Picture Daily 5 Vogel Promises Quality Films, and Profits 'ledges Close Icrutiny of ]hangingTaste nd its Loew's oper- ( Continued from page ] |' himself, the company jckholders." l/ogel, in discussing the Ins which embrace studio ft'iis, television activities and com- liy reorganization incident to the lit of the stock, told stockholders It when he assumed the presidency jfr months ago, "I did so with the 1 full understanding that I was Us to be restrained by ties to the t;t. I shall insist at all times that I favoritism be shown to anyone." I said that he has conferred with liierous stockholders, large and ■all, in an endeavor to learn from fcm their complaints and hopes, and la result of these meetings, a group I independent business men has lied the company board whose pjor concern predicts for Loew's ■■. "a brighter future." Will Scan Product Closely I'lt is my duty to exercise close fcjutiny over the product planned I production. The investment in bh picture should be proportionate lits possible appeal. My experience Btheatre operations gives me a basis 1 gauging public taste and for ob- nving its changing appetite. While jUvision is unquestionably affecting latre attendance we, nevertheless, I] that when new motion pictures Ine along which have audience ap- 5[.il and merit, the public will patron- I the theatre. fo'I think the harm done to theatre . jndance by television has pretty Burly reached its limit. The showing lold films on television is generating pater interest in the new product I)wn in our theatres. Today a good l| ture will do good business, a great Rtture will do great business, even Bater than at any time. But, of Birse, a picture without popular ap- jjll does less than ever before be- Ijse it cannot compete with free ■ ertainment on television." Vogel then told the stockholders ew's Annual Advertising penditures $6,611,000 Advertising expenditures for ew's Inc. during the fiscal year